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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

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That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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How to Use Predictive Analytics For Better Marketing

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Predictive analytics is a power tool that can turn your data overwhelm into data mastery - and get you up to 3000% better results. Stop drowning in data.

Analytics 102
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How to Use Google Analytics to Create More Effective Content

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Learn how to use Google Analytics for tracking the effectiveness of your content marketing? How effective is your content marketing? Here are three ways to slice and dice your data to see which content performs best.

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How to Use Data and Analytics to Revamp Your Marketing Strategy

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Here are a few tips on how to use data and analytics to revamp your marketing strategy? Are you unsure how to interpret and leverage your data?

Analytics 109
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How Relevant Content and Closed-Loop Analytics Can Up Your Content Game

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Learn how closed-loop analytics and relevant content can up your game. Are you ready to create content that makes you stand out from the competition?

Relevance 100
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Tips for Using Data and Analytics to Improve the Customer Experience Every Step of the Way

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Learn how you can use data and analytics to improve the customer journey. Want to make sure that your customers are engaging with your brand?

Analytics 101
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B2B Marketing Department Structure: Finding the Right Approach

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And any shared resources, like operations or analytics, should be clearly defined. For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team.