| | | Acquiring Minds | |  Analytics | 4 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS DECEMBER 1, 2008 New B2B Research on Lead Generation through Web 2.0 Media Chart: Lead Generation Tool Adoption Three tiers of tools were identified: Tier 1 - These web tools are well-adopted (75%+) for lead generation and include Email, Webinars/Webcasting, PPC and Web Analytics. Today we released the results from our latest research on B2B lead generation. The goal of our survey of close to 250 B2B marketers was to address two pivotal and practical questions specific to lead generation: What online marketing tools are B2B marketers using for lead generation How are online inquiries converted into offline, sales-ready leads? These tools are primarily Web 1.0 | ACQUIRING MINDS DECEMBER 10, 2008 The Evolution of Email for Lead Generation For example most suites include both email and web analytics modules. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. Although it is often suggested that email is best suited for customer retention, this survey of 249 B2B marketers indicates that email is a key tool for customer acquisition. For the survey, we defined lead generation suites as a group of two or more lead generation tools. media | | | | | |
| ACQUIRING MINDS FEBRUARY 19, 2009 Lead Generation Takes Precedence in the Downturn CDW has taken a very analytical approach in strategic target marketing and understanding customer behavior. In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix. This was one of the main conclusions drawn from the recent BtoB webinar: Outlook 2009: Marketing Priorities and Plans. Tech & Marketing Spend - IDC forecasts that IT Global Revenue Growth will increase marginally by 0.5% in 2009 and Global Marketing Investment Growth will drop by 10%. Mark Wilson from Sybase and Mark Gambill from CDW echoed Rich Vancil's remarks. | ACQUIRING MINDS JUNE 24, 2009 Having a blast with B2B email? Of course, the functionality of these applications goes well beyond email marketing to include content management, web analytics, CRM integration etc. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers. and Trigger emails that are sent in response to online & offline behavior and segmentation criteria such as the stage in the buying cycle. | |
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