The tactic we use at Crimson to implement Lead Management is usually a closed-loop approach that meticulously tracks campaigns and marketing programs from the point of launch to the point of revenue using online tools and analytics. At Crimson, we have recently added a lead management practice , designed to help our clients with their prospect management challenges. Demand generation is the deliverable produced by marketing that connects ready and willing buyers with a sales team. These universal terms, commonly utilized by marketing professionals, don’t signify the end of a campaign. MORE >>

Website analytics (e.g. Properly used, you get bigger and stronger. Most likely your marketing and sales organizations are using a combination of SaaS and software applications that promise to meet your objective of bigger and better demand generation. Never before has marketing and sales been presented with such an array of productivity-enhancing opportunities. The side effect of all of this capability is that we are often unprepared to tap into the potential of our marketing systems. We get locked into a few features here and there. Radian6, Visible Technologies). CRM/SFA (e.g. Other. MORE >>

Web Analytics Strategist - focused on the measurement and analytics of web. Could encompass everything from basic web analytics to rich media, community and social media analytics. I’ve been working in web for 12 years now - I built my first community strategy for a client in 1996. If there’s one thing that I have learned, it’s that everyone considers themselves to be a “strategist&#. They are experienced enough to be flexible to work on most kinds of web projects and the best ones have implemented their strategies. Interactive MORE >>

Many social analytics tools now include Twitter in their monitoring of conversations. There was an interesting story recently in Business Week on heads of companies and their take on Twitter. Given the amount of information overload and the pressure on CEO’s to be efficient with time, use of Twitter makes a lot of sense given its 140 character limit and ability to give/ get instant feedback. My favorite CEO to follow on Twitter is hands-down Tony Hsieh, CEO of Zappos.com if you haven’t seen his Beginners Quick Start Guide and Tutorial to Using Twitter its worth a read. MORE >>

We have the opportunity to really, deeply understand our customers and target markets in ways that simply weren’t available to us before: Incredible, insightful web analytics to direct our web marketing efforts, Access to micromarket data (See my post on microsegment promotions for more detail), enabling companies to be highly detailed in their understanding of not just countries, but counties, cities and (in the U.S.) You may have suffered personally during this downturn. You may suffer more because it’s not going to be over soon. Opportunity #1 – Better data and data analysis tools   . MORE >>