In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
B2B Marketing Traction
JUNE 14, 2013
As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it.
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