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  • FIFTH GEAR ANALYTICS  |  FRIDAY, NOVEMBER 5, 2010
    [Analytics] Is RFID Getting Primed to Change Digital Marketing?
    This is all facetious, but it does represent the capabilities that are possible today when using RFID integrated with other applications, including marketing technologies and marketing analytics. Analytics Marketing Strategy Marketing Technology Personalized Communication Digital Marketing Mike Fuqua RFIDMike Fuqua. Tweet This!
  • BIZNOLOGY  |  FRIDAY, MAY 1, 2015
    [Analytics] How much does customizing your marketing technology cost?
    Market Research Monthly Newsletter analytics system marketing customization marketing software specialization technical debt vendor softwareI have been noticing a pattern among many of my large clients recently. They’ve customized themselves out of business. If you work for a small company, I’ll wait here until you stop laughing.
  • SAZBEAN  |  MONDAY, SEPTEMBER 13, 2010
    [Analytics] How-To: Setup Monitoring in HootSuite
    Tags: Analytics B2B B2C Business How To News & Notes Social Media Social Networks Strategy achieving success digital strategy internet marketing strategy keyword Marketing mentions monitor monitors online marketing online social networking online strategy real-time web social media strategy social network service twitter web 2.0
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 27, 2010
    [Analytics] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
    recently wrote a short article on utilizing Web analytics to develop a strategy for microblogging on sites like Twitter.  I figured perhaps we’d chat today about LinkedIn and its use in B2B lead nurturing and relationship building.  Follow your LinkedIn traffic in your Web analytics tools as well.  Wendy Boyce. Tweet This! Digg this!
  • SAZBEAN  |  MONDAY, OCTOBER 11, 2010
    [Analytics] The Most Effective Time to Tweet
    Tags: Analytics B2B B2C Business Content News & Notes Social Media Social Networks Strategy digital strategy internet marketing internet marketing strategy Marketing online marketing promotions real-time web social media strategy tweet twitter promotions twitter strategy web 2.0
  • SAZBEAN  |  WEDNESDAY, JUNE 23, 2010
    [Analytics] Using Google Analytics to Measure Social Media Success
    I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. Using Google Analytics to Measure Social Media Success. Tags: Analytics Business Marketing Social Media Social Networks View more presentations from Sazbean Consulting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 29, 2014
    [Analytics] Would you erase yourself from Google search results?
    Big Data and Analytics Content Marketing Google techologies Legal implications LinkedIn Podcasts The Marketing Companion blogging best practices buyer personas content marketing linkedin blogging right to be forgotten the marketing companion Have you tried The Marketing Companion podcast yet? Why hasn’t this been an issue in the U.S,?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 1, 2010
    [Analytics] Calculating the Value of the Customer Life Cycle
    CRM Customer analytics ROI customer equity customer lifecycle marketing ROI return on marketing investment ROMIThe value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the customers. An introduction.
  • LEAD VIEWS  |  TUESDAY, APRIL 10, 2012
    [Analytics] Old CMOs, New CMOs and Broken Marketing Organizations
    Significant numbers of these folks had other backgrounds, e.g. domain expertise, sales, analytic/strategic. The analytical background might be a surprise, but it makes perfect sense with the current emphasis on search engine marketing and social media. This is the first in a series of posts about CMOs and the challenges they face.
  • CONVERSIONATION  |  TUESDAY, JANUARY 20, 2015
    [Analytics] Business risks from and for the insurance industry
    Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 25, 2014
    [Analytics] 4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
    While it may seem like there’s no silver bullet path to determining the right mix of marketing analytics, there are some key decisions that you can make to move down the right strategic path. First, you should be sure to check off the following of your strategic planning list: 1. It must be functional. There are many methods.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Analytics] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. And probably nonsense to boot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Analytics] The social media forecast: Cloudy!
    Augmented Reality B2B and social media Big Data and Analytics klout QR Codes social media forecast social media predictions It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. Gigantic, in fact. Micro payments – finally? Which ones bombed?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Analytics] Critical guidelines to help you determine your optimal online advertising partner
    Big Data and Analytics Content Ignition Strategy LinkedIn Traditional media and advertising advertising advertising strategy content ignition eric wittlake online advertising paid media Finding ways to spend money on advertising is easy, but spending it well is far more challenging. So how do you find the right media partners?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 27, 2011
    [Analytics] How Social Media Gave True Blood a Transfusion
    Advertising Branding Data Mining Innovation Media Social Media Eric Northman HBO Social Media Analytics social media conversation Sookie Stackhouse topic discovery True BloodThe first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 29, 2010
    [Analytics] How Much Are Your Customers Worth?
    Our approach to this problem is to leverage customer and marketing information using analytics to come up with what we call the “Loyalty Metric,” a measurement that allows clients to make business decisions based on a real and accurate lifetime views of the customer, not just a 12-month or even 60-month snapshot. Bill Harriss. The Challenge.
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Analytics] The Problem With Predictive Analytics
    If you''re thinking like that, you''re using predictive analytics. Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. The problem is, we may be using predictive analytics all wrong. analytics What''s the Problem? right?
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Analytics] Has social business finally arrived?
    The early adopters from marketing are now being joined by their colleagues from other functional areas, and investments are being made in socially enabled processes, communities and social and network analytics. Social analytics – There is a push to assess and understand sentiment and behavior across networks.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 19, 2010
    [Analytics] How Complex Is Your Communications Landscape?
    Marketing analytics must be backed by customer data integration processes that bring together both online and offline channel activities. Additionally, web analytics need to be integrated with other direct marketing data.  George Hollister. total of 13 locations daily.  And with you. What does your communications landscape look like?
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Analytics] Which Marketing Analytics Should You Be Looking At?
    Access to so much data has made marketing analytics overwhelming for many a marketer. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making. analytics the list goes on.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 14, 2011
    [Analytics] Inbound Marketing Analytics 101
    With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Email Marketing. Lead Nurturing & Marketing Automation. Paid Search.
  • AD YOUR COMMENT HERE  |  TUESDAY, JUNE 12, 2012
    [Analytics] Measurement in Communications: #measurePR chat with @KDPaine
    We sat in on #measurePR today at noon to see what we could pick up… Here’s a summary of the discussion: Analytics Conferences & Events Media Analysis Toolkit #measurePR analytics communications KD Paine measurement PR Twitter chat
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] Deconstructing Twitter: Analytics for Reach and Impressions
    Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. Key is in selecting the appropriate keywords for the search analytics.  This is one conversation that helps gets social media initiatives approved… and funded. Very simple, quick/easy. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 17, 2014
    [Analytics] Two technologies that will disrupt marketing strategy
    Big Data and Analytics futurist Podcasts The Marketing Companion future of marketing future of social media marketing technology There are so many shifting sands on the marketing landscape that it might seem overwhelming. What’s that you say? You want to get to the freaking podcast and fast? Well here it is, with no further delay!
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Analytics] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31. … Read the rest The post Web Analytics Wednesday Cleveland at the Oak Barrel July 31 appeared first on Fathom.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Analytics] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Complete loss of accurate data.
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. Analytics Big Data Digital Strategy
  • FIFTH GEAR ANALYTICS  |  THURSDAY, NOVEMBER 4, 2010
    [Analytics] The Social Media Bandwagon Has Become a Supersonic Jet.
    Combining social listening with your web analytics can provide valuable insights about where your customer relationships and brand evangelists are coming from.  To take that a step further, you should work to integrate your online customer data with your offline customer data. Wendy Boyce. There’s nothing wrong with that. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Analytics] Are Apple and Google protecting us or the criminals?
    Big Data and Analytics Corruption on social web ethics Google techologies Legal implications Mobile marketing internet ethics legal implications mobile security Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. My prediction is coming true … but with some unexpected consequences. It depends.
  • LEAD VIEWS  |  TUESDAY, APRIL 24, 2012
    [Analytics] Is Your Funnel Sick? – Part 3 of Funnel Series
    B2B marketing B2B Marketing Online B2B Sales Lead analytics Lead Conversion Lead Generation Lead Nurturing Lead Value Lead Volume Marketing ROI online marketing Sales EnablementLet’s review the obvious tactical remedies. Segment and focus like there’s no tomorrow:  Your marketplace is not homogenous.  Think “survival of the fittest”. 
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Analytics] What’s the Best Social Media Monitoring Tool? It Depends
    Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations. No more.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] Marketing Analytics and Good Strategy Go Hand-In-Hand
    As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Analytics] Your Customer Segments Are on the Move!
    About the Author: Bill Harris is a Practice Leader in the Healthcare and Consumer Markets for marketing analytics firm  SIGMA Marketing Group. Analytics CRM Marketing Strategy Personalized Communication Segmentation Bill Harriss Consumer Segmentation Customer Profiling Customer SegmentationBill Harriss. iPads, smartphones, etc.,
  • DIGITAL VOICES  |  TUESDAY, NOVEMBER 12, 2013
    [Analytics] SMACdown 2013: Who knew marketing solutions could be presented in boxing robes!
    Through these two business challenges, each team demonstrated that Social, Mobile, Analytics, and Cloud (SMAC) technologies when adopted in a combined and holistic manner can exponentially increase business productivity and deliver superior user engagement. Analytics cloud Digital Strategy FutureM Mobile mobile smac Social Media social medi
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Twitter Releases Card Analytics: Here's How to Use 'Em
    Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." Why You Need More Than Twitter Card Analytics. Will you use this new analytics dashboard? More followers?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 24, 2011
    [Analytics] OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed
    It was a good chance to dive into this particular sector of the marketing analytics universe. web analytics marketing measurement online analytics marketing mix modelsI took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. It never does.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Analytics] Tuning Your Investment in the Digital Marketing Funnel
    Whatever answer you give to this question will likely hinge on analytics. In this blog I will argue that the limitations of your analytics tooling should not influence your marketing investments. Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. But it need not be so.
  • MARKETING GENIUS BLOG  |  MONDAY, SEPTEMBER 13, 2010
    [Analytics] Monday Marketing Term: Multi-Channel Visitor Tracking
    With today’s marketing systems, like web analytics, ad servers, marketing automation and CRM, it’s pretty simple to collect data on who visits your website, where they come from and what prompted them. So we can all agree that knowledge is king. But knowledge without context is pretty much useless. Lead scoring. How does this work? Digg this!
  • PUZZLE MARKETER  |  FRIDAY, MAY 18, 2012
    [Analytics] Social Media is Complicated [Infographic]
    To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few. ” Why do brands need help with this?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, JULY 20, 2013
    [Analytics] How Beneficial is Your Time Spent Analyzing Marketing Data? [CHART]
    In fact, marketers who perform above the average in response rates look at their marketing analytics 30% more often than those with below average response rates. Forbes recently ran an article about how CMO 2.0 is Gaining Star Power by being data driven and building on a solid analytical foundation for decision making.
  • LEAD VIEWS  |  FRIDAY, APRIL 20, 2012
    [Analytics] Is Your Funnel Sick? – Part 2 of Funnel Series
    B2B marketing B2B Marketing Online B2B Sales Inside Sales Lead analytics Lead Lifecycle Management Lead Nurturing Marketing ROI online marketing Content marketing lead filtering lead intelligence lead volume marketing Marketing Automation Sales Sales Funnel sick funnelWhat went wrong in that example?  Did you identify your target prospects?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] 13 Events You Should Attend In 2013
    GAUGE (Google Analytics Users Great Event). Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Las Vegas, NV. 18-22. 22-23.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Analytics] Big Data Usage Benchmarks and Performance By Industry [Chart]
    ” According to The CMO Survey , approximately 5.5% of marketing budgets currently are spent on marketing analytics, and this is expected to increase by 58% in the next three years! With this in mind, we sought to analyze to which degree marketing analytics is being adopted in various industries. Who’s Out Front?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Create a consensus on data management standards.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] How important is real-time data? It’s all relative
    Business Intelligence Data Mining Innovation Social Media Social Networking Strategy Web Analytics networked insights real-time data Social DataThe speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority?
  • E-LIGN  |  MONDAY, FEBRUARY 17, 2014
    [Analytics] 9 Steps to Digital Marketing Greatness [Infographic]
    Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. Feel free to use this infographic in your website, as long as you link back to. link].
  • FATHOM  |  MONDAY, MARCH 17, 2014
    [Analytics] Balancing Marketing Analytics with Creativity
    Justifiably, much hype surrounds marketing analytics today with its power to personalize and track buyer behavior in the promise of ultra-targeted (and ultra-efficient) messaging. In Moz’s 2014 Industry Survey , analytics jumped out as a clear priority for marketers—whether they worked for agencies, in-house or as consultants.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Analytics] IBM opens up Watson and cognitive computing to entrepreneurs
    Augmented Reality Big Data and Analytics cognitive computing ibm ibm watson lauri saft Click here if you can’t view this interview with Lauri Saft of the Watson Project. “We don’t do coding for Watson. We train it.” ” So let’s start there! Will end users pay for expert answers to difficult problems?
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Analytics] 5 warning signs that your website sucks
    No Web Analytics. ” Time and again I see companies running their websites without any web analytics in place. If your site lacks analytics, take a few minutes and have your administrator at least place tags for Google Analytics on your site. Does your website suck? I’m not asking to be mean. Really. Today.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Analytics] Building Your B2B Marketing Database
    B2B Marketing analytics data append data discovery database marketing web data Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty. In business buying, there’s an entire cast of characters. Here are the elements you are likely to want to capture and maintain in a B2B marketing database.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. customer analysis column data store business intelligence systems analytical databases cloud computing
  • VISIONEDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] More Data Does NOT Equal Better Insights
    visualization presents analytical results visually so we can more easily see what’s relevant . Uncategorized Analytics Big Data data marketing analytics marketing data Marketing Insight marketing metrics We’re drowning in data. Every day, there are more than a billion posts and 3.2 ” . Keyword: Seeing. Data .
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Analytics] How to Optimize for “Direct” Website Traffic
    One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. What’s behind this number and what factors affect it? Vendors. Investors.
  • SAZBEAN  |  MONDAY, JULY 25, 2011
    [Analytics] Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
    Analytics Content Social Media Social NetworksWondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Analytics] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. customer data management marketing analytics marketing measurement social media listening trend analysis million entities. Data sources. Interpretation. Trend identification. Actions.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] 7 Simple Improvements to Increase Website Lead Generation
    Free tools like Google Analytics are a great start. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Analytics] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics. Who Owns The Data?
  • SAZBEAN  |  WEDNESDAY, DECEMBER 5, 2012
    [Analytics] How to Use Google Analytics to Improve Your Social Media Marketing
    This article shows you how to  take your social analytics strategy to the next level. -  How to Use Google Analytics to Improve Your Social Media Marketing (Social Media Examiner). Analytics News & Notes Social MediaImage via CrunchBase Have you ever wanted to know which of your links are driving more traffic?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Analytics] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    sentiment analysis social marketing automation marketing automation predictive modeling prospect database mintigo semantic analytics data enhancement interestbase web data analysis Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. More advanced technology does exist.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 22, 2010
    [Analytics] Understanding B2B Campaign Responses – Building a Methodology
    SIGMA Marketing Group has developed a number of analytic scoring models that define the likelihood of a site to purchase. Analytics CRM Campaign Management Lead Generation Marketing Metrics and Reporting Marketing Technology Response Analysis Segmentation b2b Mike Sullivan prospect nurturing Sales EnablementMike Sullivan. Tweet This!
  • LOOPFUSE  |  THURSDAY, MAY 23, 2013
    [Analytics] Connect the dots between on-line marketing and your sales pipeline with the new UTM Source Report
    You’ll also see them in Google Analytics as you review campaigns and traffic sources.  Marketing Automation Web Analytics campaign tracking crm Salesforce.com utm UTM codes can be passed to LoopFuse when you create custom campaign elements for tracking purposes.  These include Campaign Source, Medium, and Name.  Enjoy!
  • PUZZLE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Analytics] Open Rates Are Not As Telling As You Think
    Email Marketing analytics click rate email email marketing KPI measurement metrics open rateIt often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. But are they? Good luck!
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Analytics] The business of data
    In addition, with the majority of the purchase decision process for products occurring before a customer actually makes contact with an organization, today’s marketers need to develop predictive analytics so that they can identify potential opportunities as early as possible. Do you know what business you are in? Apparently, we all are!
  • LEAD VIEWS  |  THURSDAY, AUGUST 12, 2010
    [Analytics] “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”
    Now if your company uses a sales opportunity tracking or Lead analytics solutions, you might be able to track the leads that come from referral sites (social media platforms). Did the unusual headline catch your attention and perk your curiosity? You may like her or hate her, you certainly  cannot ignore her. from social media.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Analytics] Maximize your social media marketing with Twitter’s new analytics
    Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. No more! Not a Twitter advertiser?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Analytics] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Having built sound analytic models for customer acquisition, cross-selling and customer retention, we embarked on a journey to aid one of our clients in jump starting their growing sales organization. About the Author: Wendy Boyce is the Social Media & Marketing Manager at marketing analytics company  SIGMA Marketing Group.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 20, 2013
    [Analytics] Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard
    Analytics (measuring marketing effectiveness). 5. Marketing Efficiency analytics Conversion defining the modern marketer engagement marketing technology modern marketer scorecard modern marketing modern marketing essentials targeting by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Analytics] Is Google Analytics Right For Your Business?
    When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics Media ROI Social Medi
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 21, 2012
    [Analytics] 23 Marketing Technologies We’re Thankful For
    Web Analytics. If the Web opened a novel ways of reaching and engaging buyers, than Web analytics have made measuring and improving those efforts easier. Digital Marketing apps b2b marketing Content Marketing marketing automation marketing technologies mobile marketing online advertising Social Media tablets web analyticsEmail.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Research Report: Lead Gen Not as Easy as Marketers Think
    I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.
  • VISIONEDGE  |  MONDAY, APRIL 14, 2014
    [Analytics] Free Benchmarking–Does Your Marketing Measure Up?
    The focus of the survey is Marketing Alignment, Accountability, Analytics, Operations, and Performance Management capabilities. Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 12, 2010
    [Analytics] The 7 Features You Must Include in Your B2B Sales Playbook
    Leave no stone unturned in looking for opportunities with analytic scoring.  Analytics Database Marketing Strategy Marketing Technology Sales Enablement Sales Optimization b2b b2b sales enablement Mike SullivanAn effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. Tweet This!
  • DIGITAL VOICES  |  TUESDAY, JULY 2, 2013
    [Analytics] Getting Back to Basics with Twitter: 5 Key Tactics to Maintain a Strong Social Presence and Keep Users Engaged
    This post is not to convince you to get an account but rather to serve as a reminder that a strong foundation of content, frequency, and analytics will lay the groundwork for more targeted campaigns to build your sales leads across the social channel. This can be done through a number of analytics tools. There have been over 2.1
  • LOOPFUSE  |  TUESDAY, JANUARY 22, 2013
    [Analytics] Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
    Lead Management Lead Scoring Marketing Automation Sales Web Analytics eMail Marketing follow upMost businesses at a certain stage of their marketing maturity understand that an email marketing program is an efficient and cost-effective way to communicate with customers and prospects.  We would love you to try out LoopFuse here.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 17, 2010
    [Analytics] Twitter Measurement Tools
    Tags: Analytics B2B B2C Business Marketing Social Media Social Networks Strategy digital strategy internet marketing measurement measurement tools measurements measures effectiveness measuring online marketing online marketing strategy social media strategy tools twitter web 2.0
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Analytics] Announcing the Definitive Guide to Marketing Metrics and Analytics
    Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Download the Definitive Guide to Marketing Metrics and Analytics to learn: How to forecast and make decisions that demonstrate the improvement of your marketing efforts. Get it today! And much, much more!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 4, 2012
    [Analytics] Upgrade your lame agency website into your social media brand HQ
    have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?) Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What we do own is our own properties.
  • LOOPFUSE  |  THURSDAY, JANUARY 6, 2011
    [Analytics] Visitor vs. Web Analytics and why you should care
    For a long time Google Analytics and the like have done a great job of reporting on things happening on [.]. Thought Leadership Web Analytics Website AnalyticsIn today’s customer focused environment it is very important to understand how critical your website can be in the sales process. 
  • KEO MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Why You Should Upgrade to Universal Analytics Now
    Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. web analytics analytics google keo marketing search engine optimization
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Analytics] Google’s New Search Analytics Report: What You Need To Know
    Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. In this case, the Search Analytics report is telling us a lot of rounded numbers and averages. Google Analytics Search Engine Marketing SEO
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Analytics] Marketing Lessons from Chernobyl
    marketing analytics revenue performance management marketing operations marketing optimizationI’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. Since I’m very comfortable with the actual topic, most of my prep time has been spent looking for pictures for my slides.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Analytics] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
    Analytics – Measurement always has been a core component of determining marketing effectiveness. Tomorrow’s modern marketers need to have real-time ‘What If’ analytics to anticipate change, as well as real-time benchmarking solutions. 5. Targeting - Marketers always have understood that it’s better to know more about their customer.
  • SAZBEAN  |  TUESDAY, JULY 20, 2010
    [Analytics] Google Basic Keyword Research Tools for Your Site
    Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Keywords. Adwords. Content strategy. You can also sort the list by any of these variables (for example, taking a look at the keywords that lead to the longest average time on site can be very insightful). Other Keyword Tools.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Analytics] Seven Habits of Highly Effective B2B Websites
    Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Use Google Analytics, Web Trends, or Omniture to measure site traffic and activity. Google Analytics is free, powerful, and popular. Don’t make a mess out of it. Take a deep breath and relax.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Analytics] How to Run a Blog Lead Generation Analysis
    After all, if you can''t make changes based on your analytics, they won''t really be that helpful. Analytics Reporting and Analytics Daily It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Not sure how to run a blog lead analysis? Let''s start from the beginning: the report itself.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Analytics] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
    It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Setting up the custom Google Analytics report to get you this added insight is as easy as 1-2-3! Log in to your Google Analytics account and head over to the Customization tab.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 19, 2009
    [Analytics] Predicting Revenue through the Marketing Funnel
    Tags: marketing analytics marketing dashboards Marketing Funnel
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 23, 2013
    [Analytics] Customer Data Platforms: My New Whitepaper Explains the Excitement
    customer data integration predictive analytics marketing automation marketing systems customer data management customer data platform You may have noticed that I''ve been uncharacteristically aggressive in promoting the Customer Data Platform concept. So it''s worth several shoves to get the ball rolling. You can download it here.
  • LEAD VIEWS  |  FRIDAY, MARCH 18, 2011
    [Analytics] Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads
    Related posts: Why Every B2B Company Needs Sales Analytics Most analytics tools are more suited to B2C audiences and. Let me start this post by asking some simple questions, the answers to which will set the tone for this post. request the readers to make a mental note of their answers as they proceed. Does Sales.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Analytics] 8 Rules For Running Online Display Ads
    To understand the effectiveness of your ads, you need a richer set of campaign analytics. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. Buy audience, not advertising. Lead them to water.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Analytics] 5 Social Media Tips From A Digital Native
    Tools like Google Analytics and bit.ly URL tracking are much more valuable because they measure the real effectiveness of your social media programs. Social Media analytics BlackBelt Strategies Chris Heggem Facebook marketing metrics social media marketing social media tips social metrics TwitterAlso “young.” I heard that one too.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] 9 Mobile Apps Every B2B Marketer Should Try
    Analytics App. Perhaps the most critical component of any marketing campaign is the analytics you can garner to understand effectiveness and refine future initiatives. The app for Google Analytics offers functionality to streamline segmentation, analyze 55 reports that display metrics and dashboard reports. Evernote Business.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] Business Is Personal …And If It’s Not, There Is No Business!
    The Key to Personalized Marketing: Big Data and Predictive Analytics     . The essential tools you need to get to that first step are Big Data and Predictive Analytics. Basic data analytics is no longer sufficient because it can only tell you how your buyer is behaving right now. Normal. 0. false. false. false. false. EN-CA.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 27, 2013
    [Analytics] 10 Trends for Financial Services Marketing
    However, the explosion of  web analytics ,  social media  and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content.  Marketing Analytics is red hot. This data fuels the growth in the importance of marketing analytics.
  • CONFLUENT FORMS  |  TUESDAY, FEBRUARY 25, 2014
    [Analytics] Google Analytics & Webmaster Tools for ROI
    Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.
  • SAZBEAN  |  WEDNESDAY, AUGUST 4, 2010
    [Analytics] Defining Conversions
    Analytics programs like Google Analytics can also be setup to measure conversions by telling them what page on your website is reached when a specific action is completed — usually a thank you page of some type. Defining Conversions Starts with Your Business. What is your business goal and what are your objectives?
  • LEAD VIEWS  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] 7 Days to Dreamforce ’12; 7 Reasons You Should be There!
    B2B marketing Sales Analytics #df 12 colin powell dreamforce jeff immelt LeadFormix marc benioff red hot chili peppers richard branson Salesforce tony robbinsThis year’s Dreamforce conference will be unprecedented in scope and excitement. Visit my website for full links, other content, and more! ]].
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Analytics] How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]
    On March 11, HubSpot''s VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. Analytics Daily Every marketer needs data. You need data to show your boss the value of your work.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Analytics] PWBlog Now Featured on B2B Marketing Zone
    Google Analytics ? B2B Marketing Business Blogging Blogging Demand Generation Google AnalyticsPWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. B2B Marketing Zone culls the web for the best B2B bloggers and includes them in their community.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [Analytics] Leveraging Big Data and Creative Content for Customer Engagement
    Analytics Big Data Content Management Content Management Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Diagnostic : Why did it happen?
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