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  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Analytics] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
    I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. This is the time to thank your marketing analytics, operational partners and account services coaches for helping you define, plan and execute. Megan Jasinski. Not going to happen, sorry).  Tweet This!
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 9, 2011
    [Analytics] Google Analytics Part 1: How To Track Social Media With Google.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, MAY 31, 2012
    [Analytics] Stop Ignoring Your Disparate Data Problems.
    The right BI and analytics can make it a lot easier for companies to break through boundaries that keep them from acting on all available data. Alex Alongi is a Marketing Analytics at SIGMA Marketing Group. Alex Alongi. All the rage these days in the marketing world is for companies to become more customer-centric.  About the Author .
  • SAZBEAN  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] Using Real-Time Data in Google Analytics
    One of the downsides to Google Analytics was that, until last year, it provided historic, day-old data. Google corrected that when it released “Real-Time” as part of its broader analytics package. Using Real-Time Analytics Finding Real-Time is easy. Google Analytics is free. Location. New versus returning.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Analytics] Google Authorship brings your staff out from behind your brand
    Organic Search Slider Author Google google analytic Google Latitude Search engine optimization steven levy Unison Agency YouTube 'Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 7, 2010
    [Analytics] Heat Up Cold Calling with B2B Marketing Analytics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 15, 2013
    [Analytics] The number one business opportunity in marketing today
    There is a golden opportunity here because many businesses leaders don’t seem to know enough about basic marketing analytics to know whether their programs are growing or not. careers Leadership Podcasts SEO The Marketing Companion marketing careers seo and statistics social media analytics social media and statistics by Mark W.
  • SAZBEAN  |  WEDNESDAY, MARCH 16, 2011
    [Analytics] 19 Reasons to Use Google Analytics for Your Business
    Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. The Price Arguably the best feature of Google Analytics is its cost: $0.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 7, 2010
    [Analytics] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
    generally agree with the points Mr. Castelein makes, but as a proponent of using B2B Marketing Analytics, I believe that lead generation can be accelerated. Now that B2B Analytics has told you where all your customers and prospects are, your sales and marketing investments can be targeted to optimize the sales potential.  Rick Volz.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 3, 2010
    [Analytics] 60 Articles on B2B Marketing Analytics!
    Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ].
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] 12 B2B Marketing Predictions for 2012
    Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. I was recently informed that every marketing blogger must publish their predictions for the year ahead. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Social Media 5.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 19, 2013
    [Analytics] Integration, Content and Analytics Drive B2B Digital Marketing Success
    Analytics. Each of the three subject areas (Digital Integration, Content Marketing and Analytics) has its own page including a short video, links to download just that chapter of the whitepaper or the whole whitepaper. Analytics Key Findings: ? Ninety percent of your analytics spend should be on people. ?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 27, 2010
    [Analytics] Revenue Stage Analytics: The Marketo Model
    In the past couple of posts, I have explained the methodology behind revenue cycle analytics, its best practices and the importance of defining your revenue stages. Revenue Stage Analytics: The Marketo Model was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 25, 2013
    [Analytics] What is Conversation Analytics?
    Conversation Analytics: The Basics. We launched Conversation Analytics to analyze these 420 billion words. In essence, call tracking analyzes what happens befor the call; Conversation Analytics analyzes what happens ON the call. Conversation Analytics analyzes the call content in near real-time. The Analytics.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Analytics] 5 Ideas and More to Improve B2B Marketing Strategy
    Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. Employing B2B marketing analytics is a proactive process to identify the best targets for customer cross-sell/up-sell, and acquisition sets the stage for sales acceleration and lead qualification. 
  • CONTENT MARKETING EXPERIENCE  |  THURSDAY, APRIL 25, 2013
    [Analytics] Google and the multi-channel customer journey
    'We live in the age of integration on all possible levels: technology, management, marketing, analytics and – soon – content marketing. The company just introduced a benchmarking tool in Google Analytics focused on the customer journey. And Google knows it as well.
  • CROSS-CHANNEL CONVERSATION  |  TUESDAY, JUNE 25, 2013
    [Analytics] A 3-Step Approach to Marketing Analytics: Step 3 – Monitor
    '[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In order to get a better understanding of how marketing analytics can be used to benefit campaigns, we have dissected the process into 3 steps – understand, execute, and monitor. Marketing Analytics Christophe Kuhner Posts
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 25, 2013
    [Analytics] 6 Sales Analytics You Should Be Measuring
    'Many of our clients envisioned Conversation Analytics, primarily, as a way for marketers to extract conversion data, lead score data, and sales readiness data. There are at least 20 metrics directly designed to provide sales analytics. and 45 Cool Analytics We Can Extract from Phone Calls ). It is all of that.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 21, 2010
    [Analytics] 8 Tips to Improve Campaign Landing Page Conversion
    Analytics Marketing Creative Marketing Strategy Web Analytics Barb Cote Campaign Landing Page Campaign Management Eye TrackingBarb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? Define WHAT a conversion is. Deliver AS PROMISED.
  • BLOG MY CALLS  |  MONDAY, MARCH 17, 2014
    [Analytics] The 6 Most Common Questions About Conversation Analytics
    Conversation Analytics is a new and proprietary tool from LogMyCalls. Conversation Analytics was created to fix that problem. For a full treatment of Conversation Analytics read this blog or read this White Paper: 45 Cool Analytics We Can Extract From Phone Calls. 2) Does Conversation Analytics work?
  • CONFLUENT FORMS  |  TUESDAY, FEBRUARY 25, 2014
    [Analytics] Google Analytics & Webmaster Tools for ROI
    'Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. is much more valuable.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 17, 2011
    [Analytics] Social Media Analysis: Monitoring or Analytics?
    The head of Avaya's social media strategy has researched numerous social media listening, monitoring, analytics, intelligence and insights firms. Sentiment Based Analytics. Analytic Aggregators. Beyond Sentiment Analytics. The author also categorized the firms and provides a short synopsis of each. Samepoint. Radian6.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    email marketing analytics 'Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model. Forwarding an email.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 13, 2011
    [Analytics] Measure This, Not That In Your Web Analytics. Results May Vary.
    Marketing professionals of all ranks and creeds have been exposed to enough web analytics over the past 15 years to be conversant. They’ve read enough blogs and trade publications to understand the basic metrics and their significance.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Analytics] Six FREE Tools To Measure Social Media for Business
    Facebook and other social networks equip you with limited analytic tracking tools. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. B2B Social Media Facebook Google Analytics Media Twitter
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 10, 2011
    [Analytics] Is It Time To Reconsider Sentiment Scoring?
    Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 27, 2007
    [Analytics] Just How Scalable Is QlikTech?
    Much of the development time and cost of conventional solutions, whether based in standard relational databases or specialized analytical structures, is spent on this sort of work. Tags: qlikview database technology analytics tools qliktech business intelligence analysis systems See What Makes QlikTech So Good? So far so good.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 19, 2009
    [Analytics] Predicting Revenue through the Marketing Funnel
    Tags: marketing analytics marketing dashboards Marketing Funnel
  • FATHOM  |  MONDAY, APRIL 1, 2013
    [Analytics] Web Analytics Wednesday Comes to Ohio City’s Market Garden
    Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom.
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Analytics] Making the Most of Social Media Analytics
    “Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. News & Notes
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 10, 2011
    [Analytics] What text analytics do you need for social listening?
    Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. Social Media Marketing Business Converseon social media Text analyticsImage by Johan Larsson via Flickr. If so, you have come to the right place.
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Advertisers, Agencies, and Publishers: How They're Using Conversation Analytics
    'It''s been about 1 month since we launched Conversation Analytics. Advertisers, agencies and publishers are LOVING Conversation Analytics. Conversation Analytics literally ''listens'' to the content of the calls to determine what happened on the call. One large publisher just signed up with Conversation Analytics.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Aginity Puts a Customer Data Platform on an Analytical Appliance
    Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. 'When your only tool is a hammer, everything looks like a nail.
  • VISIONEDGE  |  THURSDAY, AUGUST 29, 2013
    [Analytics] Customer Conversations: The Value of Adding Data & Analytical Skills
    ' Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement  about securing someone from the finance group to support marketing data and analytics. It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2011
    [Analytics] Facebook Updates Insights with Real-Time Analytics
    Previously, Facebook offered some basic analytics through its Insights application. But today, the social network giant turned its reporting dashboard into a real-time analytics tool. Like" Button Analytics. The lack of data about the actions of Facebook fans (and potential fans) is a point of frustration for many marketers.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Analytics] Top 10 Reactions to Conversation Analytics
    'These are real reactions from real people that have seen Conversation Analytics. We emailed him about the Conversation Analytics release. This response came after we explained exactly what Conversation Analytics does and how it works. This will change marketing analytics forever.". Conversation Analytics can do this.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [Analytics] Leveraging Big Data and Creative Content for Customer Engagement
    Analytics Big Data Content Management Content Management 'Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Diagnostic : Why did it happen?
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Analytics] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31. … Read the rest The post Web Analytics Wednesday Cleveland at the Oak Barrel July 31 appeared first on Fathom.
  • SAZBEAN  |  MONDAY, MARCH 3, 2014
    [Analytics] Social Media ROI is Always a Number
    Analytics Marketing Social Media 'Numbers (Photo credit: RichardBowen) Wishy-washy marketers may try to tell you that Social Media ROI doesn’t matter, or that it’s about the conversation, or some quirky statement asking how you measure a phone call.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Rescuing Sales Rejected Leads
    B2B marketing B2B Sales CRM Lead analytics Lead Lifecycle Management b2b Demand Generation leads Marketing Automation ROI sales rejected leads srlsIn an earlier post we discussed the importance of paying attention to warm or less-than-perfect leads that could result in sales if pursued with additional insight and diligence.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Analytics] How to Review Your Marketing Analytics in Just 10 Minutes
    Visit them at HUGS 2011 and join their Birds of a Feather roundtable discussion, “Using Analytics Tools for Business Growth.". Most business owners and marketing managers are too busy to dive into website analytics every day. Use your favorite analytics platform to review trends in website traffic over two weeks or more.
  • SAZBEAN  |  MONDAY, JULY 25, 2011
    [Analytics] Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
    Analytics Content Social Media Social NetworksWondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed).
  • VOLACCI  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] Are you using Universal Analytics?
    'Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. google analytics Better load times!
  • LEAD VIEWS  |  TUESDAY, JULY 3, 2012
    [Analytics] 7 Lead Nurturing Myths
    B2B marketing B2B Marketing Online B2B Sales CRM Lead analytics Lead Conversion Lead Cultivation Lead Generation Lead Lifecycle Management Lead Nurturing Lead Qualification Lead Value Lead Volume Sales Analytics Lead scoring leads sales cycleLead nurturing requires lead scoring. which email template to use). Don’t bet on it. Not true!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Analytics] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. And probably nonsense to boot.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Analytics] 18 Must-Know Marketing Analytics and Metrics Experts
    by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused?  The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Amy Africa.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 28, 2012
    [Analytics] Marketing without a Customer Intelligence Hub is like living without a brain.
    Acqusition-Growth-Retention Business Intelligence Campaign Management Customer Data Integration Customer Intelligence Marketing Analytics Marketing Technology Metrics & Reporting Sales Enablement Barb Cote Customer Intelligence Hub marketing analytics” Sounds great, doesn’t it? But what is it — really? hope it helps.
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Analytics] Using analytics to boost your social ROI
    However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. But how do you do this without understanding your social audience? billion in Facebook advertisements. News & Note
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Analytics] Announcing the Definitive Guide to Marketing Metrics and Analytics
    Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Download the Definitive Guide to Marketing Metrics and Analytics to learn: How to forecast and make decisions that demonstrate the improvement of your marketing efforts. Get it today! And much, much more!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2011
    [Analytics] Marketing Analytics Drill Down: What Referring Sources Can Tell You
    If you are using marketing analytics to determine unique visitors, kudos. You can analyze the performance of your top five keywords in the Google Analytics traffic sources section, or click “full report” to review traffic driving keyword phrases. B2B Marketing Lead Management Testing lead generation Marketing Analytics
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 20, 2013
    [Analytics] Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard
    Analytics (measuring marketing effectiveness). Marketing Efficiency analytics Conversion defining the modern marketer engagement marketing technology modern marketer scorecard modern marketing modern marketing essentials targeting 'by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics] In Praise of Doing Something with Web Analytics
    The web person or web team splintered off from other departments and was sequestered into distant cubicles to huddle over text editors or Dreamweaver. The department meetings were just as likely to devolve into critical analysis of middle period Elvis Costello albums as produce substantive business decisions.
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics.  What does this mean for Google Analytics?
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 24, 2013
    [Analytics] 5 Ways Conversation Analytics Increases Conversions
    'Since Conversation Analytics is such a revolutionary product on the call tracking and marketing analytics landscape, we''re struggled to define exactly what it is best used for. Is Conversation Analytics a tool to improve marketing ROI? Is Conversation Analytics a tool that will improve sales performance?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 21, 2012
    [Analytics] 3 Hidden Optimization Tips in Google Analytics
    It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites. But that’s only part of the equation. News & Notes
  • PWB MARKETING BLOG  |  MONDAY, DECEMBER 10, 2012
    [Analytics] What Can a Business Review Do For You?
    Check out your referring sites through your analytics. Analytics SEO Search marketingGet leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 22, 2011
    [Analytics] Q2 Fifth Gear Analytics Review – Top 10 Articles.
    A review of 2nd quarter blog posts from Fifth Gear Analytics. The list includes the 10 most read blog posts during May, June, July of 2011. These article cover everything from customer intelligence, to b2b social media, multichannel marketing campaigns and financial services marketing.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 9, 2010
    [Analytics] The Secret Sauce for Successful Marketing Campaigns
    As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. If you are using a campaign management tool that can trigger new message streams, your analytics can drive the next communications your prospects will receive. 
  • ENGAGE  |  FRIDAY, JULY 20, 2012
    [Analytics] Social Tracking Made (Almost) Simple With Google Analytics
    But since you are already using Google Analytics to measure the success of your website, why not take advantage of their new social tracking? Once you are setup, head over to Google Analytics and then Traffic Sources. Social Plugins: This is some of the best data that Google Analytic has to offer. Here are Google’s instructions.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 8, 2010
    [Analytics] Optimizing with Lean 5S
    Related Articles: Lean Marketing Analytics. Analytics 5s lean kevin gilbert lean processKevin Gilbert. was recently helping a colleague find something she had lost on her computer. When I looked over her shoulder, I found every inch of her computer desktop was stuffed with icons. I immediately recognized the answer to her problem.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 28, 2012
    [Analytics] Analysis and Visualization: “Fifteen Minutes Can Save You …”
    About the Author: Vida Tamoshunas is the Director of Marketing Analytics at  SIGMA Marketing Group. Analytics Business Intelligence Customer Data Integration Marketing Metrics and Reporting Data Visualization Vida TamoshunasVida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. What can you do in 15 minutes?
  • CLIENT BRIDGE  |  FRIDAY, OCTOBER 14, 2011
    [Analytics] INFOGRAPHIC: Social Media Analytics
    From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article
  • SAZBEAN  |  TUESDAY, FEBRUARY 15, 2011
    [Analytics] The Importance of a Baseline When Measuring Social Media
    Analytics Marketing Social MediaWhenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. baseline measurement will help you understand which tactics are working and which ones need some tweaking.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. 'As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George
  • FATHOM  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Web Analytics Wednesday is Back in Cleveland
    Web Analytics Wednesday is coming back to Cleveland next Wednesday, January 23! The international networking institution for web analytics practitioners and job-seekers will put on fun educational events in Cleveland every other month at rotating venues, starting downtown with the House of Blues.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Analytics] Micro Targeting your Online Media
    Innovation Search Social Media Social Networking Advertising Analytics Social InsightsLet’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Analytics] Five tools to help with your social media makeover
    If you set up goals within Google Analytics, Google will start tracking social media activity for these goals.  If you go to the traffic sources section of Google Analytics, select all traffic and then select the relevant goal you can view the conversion rate across any channel. 'By Ian Cleary, {grow} Contributing Columnist. percent.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 15, 2013
    [Analytics] Lead Generation: Content among the most difficult tactics, but also quite effective
    Lead Generation lead generation lead generation tactics marketing analytics marketing insights marketing metrics Marketing research marketing tactics mobile marketing for B2B marketing social media marketing for B2B marketing Which of the following lead generation tactics does your organization currently use? Be the resource.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Analytics] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. It seems promising, considering it''s listed in the drop-down menu for Analytics. Ready for it?
  • SAZBEAN  |  FRIDAY, FEBRUARY 1, 2013
    [Analytics] Website Improvements to Boost ROI
    We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line. Analytics Design Marketing Usability
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] Finding a Home for Big Data in Sales
    Sales analytics is a niche field that has outgrown its foundation. recent CEB survey of 976 salespeople finds that 95% report some or all aspects of their job involves data analytics and 96% see information and analytics as vital for better decision-making. Diversions Practical Advice Data Analytics
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] CMOs: Are You Utilizing Marketing Analytics?
    'There’s a slew of marketing analytics available out there, yet most projects fail to use them. The post CMOs: Are You Utilizing Marketing Analytics? The latest CMO Survery reports  “that on average, only 32.5% of projects use marketing. appeared first on. Other Interesting Topics
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 15, 2012
    [Analytics] The Social Network Cashes In and Analytics Plays a Role
    Traditional customer analytic environments can benefit from those Social Network Analysis (SNA) techniques as well but what is SNA and how can it be used within traditional customer analytic environments?  SNA can enhance your customer analytics environment through increased insight.   Those SNA metrics include -.
  • VISIONEDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] More Data Does NOT Equal Better Insights
    visualization presents analytical results visually so we can more easily see what’s relevant . Uncategorized Analytics Big Data data marketing analytics marketing data Marketing Insight marketing metrics 'We’re drowning in data. Every day, there are more than a billion posts and 3.2 ” . Keyword: Seeing. Data .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] IBM CEO points to social strategy with a twist
    Big Data Analytics. ” She said that three out of every four customers have a Big Data project in process and these companies have five times the growth rate of companies without data analytics. IBM has invested $23 billion in analytic software and had $16 billion in Big Data-related revenue in 2013. Big Data Analytics.
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Analytics] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    Google Analytics Integrated Marketing Paid SearchAccording to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. The choice is clear.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 18, 2010
    [Analytics] LeadForce1 Adds Mind Reading to Marketing Automation
    Tags: behavior identification web analytics demand generation marketing automation lead management
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 22, 2011
    [Analytics] Google Analytics Part 8: Need Help With Google Analytics? | PWB.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Analytics] B2B Marketing Analytics – Getting Across The Goal Line
    They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it.  With marketing analytics, you have the ability to review and analyze.  And so much more.
  • SAZBEAN  |  WEDNESDAY, MAY 2, 2012
    [Analytics] Social Media Monitoring Tutorial in Plain English – Future of Engagement
    Newlands recommends Alerti since it has good analytics and a free 90 day trial. Analytics Social NetworksMany social media monitoring tutorials are confusing and do not address the needs of the people reading them very well. See what he says below: Highlights: Integrate SMM tools into your social marketing campaigns.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings
    In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. It takes about 1.6 Nearly 2.5 Sales lead rates decline after the fifth contact cycle.
  • SAZBEAN  |  THURSDAY, MARCH 10, 2011
    [Analytics] Are HootSuite’s new Analytics an Upgrade?
    HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? believe this analytics change with it’s pricing strategy removes HootSuite as a tool that small businesses can afford. per month (or $71.88
  • BIZNOLOGY  |  FRIDAY, MARCH 23, 2012
    [Analytics] Google Analytics Upgrade Could Bode Well for Google Plus
    This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Analytics.
  • LOOPFUSE  |  TUESDAY, OCTOBER 2, 2012
    [Analytics] Google Tag Manager released
    You can put custom code, or a set of stock items like Google Analytics and retargeting pixels. Marketing Automation Technology Web AnalyticsGoogle Tag Manager is a new release from Google that will help solve an issue that many webmasters/marketing folks have: deploying tags and pixels to web sites is too difficult.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 17, 2010
    [Analytics] Calculating the Value of a B2B Marketing Campaign
    Tags: marketing analysis marketing analytics marketing dashboards
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Analytics] How to Enhance Your Marketing Videos With Analytics
    Lucky for you, YouTube recently launched an improved and more thorough analytics report to help you understand what's working and what isn't with your video marketing efforts. To access your videos' YouTube analytics reports, simply log in to your YouTube account and visit [link]. YouTube Demographics Report. What does it measure?
  • AD YOUR COMMENT HERE  |  TUESDAY, JUNE 12, 2012
    [Analytics] Measurement in Communications: #measurePR chat with @KDPaine
    We sat in on #measurePR today at noon to see what we could pick up… Here’s a summary of the discussion: Analytics Conferences & Events Media Analysis Toolkit #measurePR analytics communications KD Paine measurement PR Twitter chat
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Analytics] 5 Actionable Insights to Extract From Your Landing Page Analytics
    In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Interested in how your landing page analytics can help you make better marketing decisions? And where there are landing pages, there is data.
  • AD YOUR COMMENT HERE  |  THURSDAY, DECEMBER 20, 2012
    [Analytics] Social media means finding continual “Instant Marketing” opportunities
    Analytics Social Media Facebook Instant Marketing Mike Shaver Robert ScobleMike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. Social Media = Speed + Volume.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 28, 2009
    [Analytics] Sherlock Holmes' Insights on B2B Marketing Data
    Tags: marketing analytics marketing dashboards Email marketing
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 29, 2009
    [Analytics] SQLStream Simplifies Event Stream Processing
    The most obvious is that “real time analytics” and “real time interaction management” are increasingly prominent topics among marketers. Real time analytics provides insights into customer behaviors at either a group level (e.g., Marketers can use the queries to identify new leads and select cross-sell and upsell offers.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 5, 2013
    [Analytics] Conversation Analytics: 5 Use Cases for the 'Agent Politeness' Metric
    'In a recent blog post we dove into the question: how does Conversation Analytics know that a phone agent was polite? As we said above, we''ve discussed in great detail in previous blogs precisely how Conversation Analytics gathers data about whether or not an agent was polite. That''s a great question. The Data Behind the Use Cases.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] Conversation Analytics and Pay-Per-Call: 7 Things YOU Need to Know
    '1) Conversation Analytics is a new tool from LogMyCalls that actually analyzes the content of the call--words, phrases, intonation, volume, rate of speech, etc.--to 2) Conversation Analytics integrates with tools like Kenshoo and Has Offers. 4) Lead buyers use Conversation Analytics to more accurately pay out affiliates.
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).…
  • SAZBEAN  |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] The No BS Guide to Social Media Monitoring & Measurement
    Analytics Social Media Social NetworksJason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject. No BS Monitoring and Measurement. View more presentations from Jason Falls.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2011
    [Analytics] Bean counters and Innovators: Facing off on social media ROI
    Web Metrics Business social media social media marketing social networking Web analytics Web metricsImage by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last Discussions on the ROI for Social Media tend to be very polarized. John T.
  • VISIONEDGE  |  THURSDAY, AUGUST 15, 2013
    [Analytics] Analytics: The Essential Ace in Every Hand
    Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. Predictive Analytics and Models.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 8, 2012
    [Analytics] Climb the B2B Prospecting Ladder for the Best Affinity Partners
    About the Author: Kenyon Blunt is the CEO of the marketing analytics firm:  SIGMA Marketing Group. Affinity Marketing Analytics b2b Segmentation Affinity Partner Marketing Affinity Prospecting B2B Prospecting Kenyon BluntKenyon Blunt. First, there is no single master list of potential affinity partners. Credit unions. Unions.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Analytics] 45 Cool Analytics We Can Extract From Phone Calls
    'As you probably know, last week we launched Conversation Analytics. Conversation Analytics tracks what happens ON the call. Conversation Analytics ''hears'' the call with sophisticated speech recognition technology and then runs the call content through hundreds of proprietary algorithms. What I can do is."
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Analytics] Marketing Lessons from Chernobyl
    marketing analytics revenue performance management marketing operations marketing optimizationI’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. Since I’m very comfortable with the actual topic, most of my prep time has been spent looking for pictures for my slides.
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