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  • PWB MARKETING BLOG  |  TUESDAY, JUNE 21, 2011
    [Analytics] Google Analytics Part 7: Boost Your Business ROI Using Internal.
  • VIEWPOINT  |  WEDNESDAY, MAY 1, 2013
    [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
    Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Analytics] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it.
  • KEO MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Analytics] Predictive Analytics a Valuable Tool for B2B Marketers
    If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The results of the survey seem to clearly confirm the value of predictive analytics for B2B marketers.
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 30, 2011
    [Analytics] Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.
  • SAZBEAN  |  THURSDAY, MARCH 10, 2011
    [Analytics] Are HootSuite’s new Analytics an Upgrade?
    HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? believe this analytics change with it’s pricing strategy removes HootSuite as a tool that small businesses can afford. urls). News & Note
  • FATHOM  |  MONDAY, APRIL 1, 2013
    [Analytics] Web Analytics Wednesday Comes to Ohio City’s Market Garden
    Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Analytics] Why Sales Needs Insight Into Marketing's Email Analytics
    Since the early 90s, we marketers have held the power of email open and click tracking. We''ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built for salespeople. Our sales team isn''t tech savvy enough to take advantage of sales technology.".
  • DOCALYTICS  |  TUESDAY, AUGUST 12, 2014
    [Analytics] Sell Your Boss on Marketing Analytics Tools: 5 Actionable Tips
    This month, I was excited to contribute to a guide we did featuring expert tips on convincing your boss to invest in analytics (part of the kit - available here.) It got me thinking about all the reasons we marketers need to be investing in analytics tools. Marketing Technology Marketing Analytics Read Time: 3 Minutes. p/fJs5mj.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 11, 2011
    [Analytics] Using Google Analytics to soup up your social media effort
    Recently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”. B2B Web Strategy Internet Marketing Social Media
  • FATHOM  |  THURSDAY, SEPTEMBER 24, 2015
    [Analytics] Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
    Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics”. However, many of the new iOS 9 apps are also “designed to shut out analytics and other trackers in Safari.” New iOS “ad blocker” apps are also able to block analytics and other tracking tools. link]. SEO Disasters: Preventing The Unthinkable”. link]. link]. link].
  • CLIENT BRIDGE  |  FRIDAY, OCTOBER 14, 2011
    [Analytics] INFOGRAPHIC: Social Media Analytics
    From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] Twitter Introduces Free Twitter Web Analytics Tool
    Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. Connect with HubSpot
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Analytics] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
    Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Marketing Analytics Deep Dive: Bounce Rates and Why They Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Are they relevant?
  • VIDYARD  |  TUESDAY, FEBRUARY 16, 2016
    [Analytics] Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses
    New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. The post Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses appeared first on Vidyard. About Vidyard. About Media One Creative. Media Contact: Brad Hem.
  • CLIENT BRIDGE  |  MONDAY, APRIL 23, 2012
    [Analytics] INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies
    Use Analytics and Metrics. From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it. ROI for Targeted Advertising. Loyalty Programs. Segmentation. Invest in Mobile Tactics. Build Relationships with Customers. Localization. Socialize Your Site. Gamification.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
    Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics. Analytics / Big Data Content Marketing SEO
  • CLIENT BRIDGE  |  WEDNESDAY, AUGUST 15, 2012
    [Analytics] INFOGRAPHIC: B2B Marketing Analytics
    From G2M Solutions, here's an infographic on how marketers can demonstrate the return on investment from their business to business marketing campaigns. View Original Article
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Analytics] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. Content marketing is red-hot. Not because it's a passing fad, but because it works. So how do you get your C-suite to buy in? Show Them the Website Traffic. To your blog?
  • FATHOM  |  MONDAY, MARCH 17, 2014
    [Analytics] Balancing Marketing Analytics with Creativity
    Justifiably, much hype surrounds marketing analytics today with its power to personalize and track buyer behavior in the promise of ultra-targeted (and ultra-efficient) messaging. In Moz’s 2014 Industry Survey , analytics jumped out as a clear priority for marketers—whether they worked for agencies, in-house or as consultants.
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).…
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Aginity Puts a Customer Data Platform on an Analytical Appliance
    Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. On to Aginity itself.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Analytics] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To. 1). Have you ever?
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Analytics] Twitter Rolls Out Analytics Tool
    Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Want to be able to measure your Twitter ROI?
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them.
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Analytics] Inbound Marketing Alert! Google Analytics 360 Suite Launched
    Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Tag Manager, Google Analytics Premium and Adometry have all been rebranded and packaged as part of the suite. Learn more about Google Analytics 360 here.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Analytics] B2B Marketing Analytics – Getting Across The Goal Line
    They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it.  With marketing analytics, you have the ability to review and analyze.  And so much more.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] Deconstructing Twitter: Analytics for Reach and Impressions
    Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. Key is in selecting the appropriate keywords for the search analytics.  This is one conversation that helps gets social media initiatives approved… and funded. Very simple, quick/easy. 
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 17, 2011
    [Analytics] Google Analytics Part 5: Another Incredibly Useful Google.
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] 7 Twitter Analytics Metrics You Should Check Right Now
    Analytics. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics.
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Analytics] Making the Most of Social Media Analytics
    “Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. News & Notes
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics] Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement
    Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today. News & Press Adam Needles Analytics Lattice
  • PWB MARKETING BLOG  |  MONDAY, MAY 23, 2011
    [Analytics] Review of Dan Zarrella: The Science of Analytics | PWB Marketing Blog
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 17, 2012
    [Analytics] New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
    According to an Atigeo press release , “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters.”. No pundits, no analysts—just the facts. How Do the Websites Work? Normal. 0. false.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 17, 2012
    [Analytics] New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
    According to an Atigeo press release , “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters.”. No pundits, no analysts—just the facts. How Do the Websites Work? Normal. 0. false.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]
    For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Analytics] 5 Actionable Insights to Extract From Your Landing Page Analytics
    In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Interested in how your landing page analytics can help you make better marketing decisions? And where there are landing pages, there is data.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Analytics] 5 Goals for B2B Brands to Measure in Google Analytics
    There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. Using Google Analytics, you can monitor the percentage of visitors who complete any of these forms. Contact form submissions.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Analytics] Using Analytics to Get Higher ROI from Remarketing
    That tool is the data available via Analytics. To explain, Smart Lists is a process in which Google Analytics uses machine learning to analyze your conversion data and identify those users who are most likely to convert at some point in the future. Remarketing is one of the most popular tactics for online advertising campaigns.
  • SAZBEAN  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics] Insights from Google Analytics Intelligence
    Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Do you use the Intelligence tab in Google Analytics? Being aware of events or sites which are sending you traffic is also important. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Analytics] I don’t know my online audience and neither do you
    In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? Read on. Read on.
  • LEADERSHIP  |  TUESDAY, OCTOBER 22, 2013
    [Analytics] What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!
    At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Lesson for B2B Marketers: Use Analytics to Improve Process. We don’t know what to do with it most of the time.
  • SYNECORE  |  WEDNESDAY, APRIL 10, 2013
    [Analytics] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
    If you’re not using data analytics, tracking, or marketing automation software, you need to wake up and get your head in the game. Analytics aren’t only for your Fortune 500 companies anymore. Why You Need to Start Using Analytics Today: Better Understand Your Audience - Location, time on your site, device used to get there.
  • SOCIAL MARKETING FORUM  |  MONDAY, JANUARY 7, 2013
    [Analytics] Social Business and Big Data: the Business Intelligence Goldmine
    Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! And [.].
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Analytics] Social Media Marketing Metrics Explained
    Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsSocial media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process.
  • OPENTOPIC  |  THURSDAY, APRIL 14, 2016
    [Analytics] Email Testing and Email Analytics
    Opentopic blog >> emailonacid.com We all know there are enough blogs out there to drive any marketer crazy trying to sift through them all. So, we thought we would help by searching for the most informative, knowledgeable and applicable email marketing blogs on the web. The result is this list of 15 home run hitters perfect for all of your.
  • HUBSPOT  |  SUNDAY, MARCH 17, 2013
    [Analytics] Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
    Introducing Pinterest Web Analytics, From the Pinterest Blog. In this week’s top marketing story, Pinterest introduces a new analytics tool! Pinterest Web Analytics allows pinners to see which pins are getting the most clicks and repins in the context of what people are pinning beside them. More analytics! Email.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Analytics] Announcing the Definitive Guide to Marketing Metrics and Analytics
    Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Download the Definitive Guide to Marketing Metrics and Analytics to learn: How to forecast and make decisions that demonstrate the improvement of your marketing efforts. Get it today! And much, much more!
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Analytics] Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
    Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. Honestly? Page likes. Page post likes.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 27, 2015
    [Analytics] Implement the powerful CloudFlare CDN for free today
    Make sure you don’t just leave things there because you’ll also need to reconnect your Google Analytics , Google Webmaster Tools , and maybe even Pingdom via CloudFlare via the Apps page. They’ve worked so hard at optimizing their search for speed and responsiveness that they do not suffer fools gladly. for free. stress eat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics] Marketing is the second-biggest user of Big Data (and other amazing facts)
    The most popular application is operational analytics (42 percent). The most popular application is operational analytics (42 percent). Big Data and Analytics analytics big dataThanks to my friends at Dell, I received access to the latest EMA/9sight Big Data research. found this interesting and you will too. Cloud? Speed!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] Your marketing success may hinge on Gray Social Media
    He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Her level of tweeting is so obscure that she is invisible on the social analytics radar. And perhaps we only know 2 percent of our non-lurking audience! Gray social media.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Analytics] Digital Marketing’s Massive Measurement Lies
    Measurement Media analytics marketing analytics retargeting search view-through Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Many even count the same results twice, all to show that marketing is contributing to results. Yikes!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Analytics] 12 Secrets of the Human Brain to Use in Marketing
    Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 9, 2011
    [Analytics] Google Analytics Part 1: How To Track Social Media With Google.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 8, 2011
    [Analytics] Interesting insights from Google Analytics
    B2B Lead Generation | Traffic Sources. Check out this image. Some interesting data here. Our take-away follows. Conclusion 1: The most popular source of traffic to Find New Customers is organic search. SEO is our # source of website traffic. That means when people type keywords like “ B2B Lead Generation &# into Google, we show up.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Analytics] 10 Amazing Blogging Insights Your Analytics Can Tell You
    What other valuable insights can you gather from your blog analytics ? If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data?
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Analytics] How Customer-Centric Analytics Will Change the Future of Marketing
    We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. And that's all well and good, but there's a deficiency in many of these analytics platforms. Putting the Person at the Heart of Analytics.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Analytics] A Revenue Cycle Analytics Overview for B2B Success
    Traditional marketing analytics did little to help marketers create a picture of current and future success. The newest revenue cycle analytics bring all aspects of lead behavior, campaign effectiveness and sales response into crystal clear view. Your analytics should provide an in-depth look into each stage by examining: Lead flow.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Analytics] 6 Handy Tools to Monitor Social Media Success
    Twitter Analytics. Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. Crowdbooster combines analytics and recommendations to create a guide for social media optimization. Analytics measure impressions, retweets, clicks, mentions, replies, likes and comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] Four lessons in marketing data analysis for beginners
    Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). We KNOW there was a change.”.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Analytics] Three Things Smart B2B Marketers Will be Doing in 2016
    As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Assessment and recommendations.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Analytics] 18 Must-Know Marketing Analytics and Metrics Experts
    by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused?  The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Amy Africa.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 3, 2010
    [Analytics] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
    Google Analytics is the default (and free) service that analyzes visitors to your website.  Twitter just recently released a beta of their Twitter Analytics to a select few users.  Wouldn’t it be cool if you could analyze visitors to your Facebook Page? Facebook Insights actually provides you with that data. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Analytics] How to Use YouTube's Analytics for B2B Marketing
    While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. YouTube's analytics platform will also show you which of your videos engaged the viewer for the longest time. Have you used YouTube's analytics tool for your business?
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 23, 2015
    [Analytics] 5 Questions Predictive Analysis Can Answer About Your Online Lead Generation
    Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics. Predictive Analytics Big Data Marketing Database Marketing
  • THE POINT  |  TUESDAY, SEPTEMBER 15, 2015
    [Analytics] Which Content, Tactics & Technologies Are Driving Demand Generation ROI?
    Asked which technologies they projected would have most importance in the next 12-18 months, respondents also named Lead Lifecycle/Attribution Reporting and Predictive Analytics. Key findings from the survey include: • Technologies considered most crucial to marketing success were Content Marketing, SEO, and Marketing Automation.
  • OPENTOPIC  |  MONDAY, MARCH 28, 2016
    [Analytics] Talena Debuts Predictive Analytics Software For Big Data Management
    Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Marketing Technology undefined
  • VIEWPOINT  |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings
    In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. It takes about 1.6 Nearly 2.5 Sales lead rates decline after the fifth contact cycle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] Two questions to help you find the value of marketing
    Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. We were thrilled. Life was good! But during the presentation, we received a shock. We were counting, not causing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 30, 2015
    [Analytics] Four profound marketing megatrends for 2016 and beyond
    Analytics — A simple social media dashboard is not enough to win in this environment. In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Overcoming Information density. Leaving your technology homebase. Learn.
  • OPENTOPIC  |  TUESDAY, MARCH 29, 2016
    [Analytics] Talena Debuts Predictive Analytics Software For Big Data Management
    Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Marketing Technology undefined
  • CMO ESSENTIALS  |  TUESDAY, MAY 5, 2015
    [Analytics] Marketing Analytics, Stuff and Shakespeare: Where to Be and Not to Be
    While in Shakespeare’s day, scripture was practically law, today in business, data and analytics often carry a similar level of reverence. Brevity being the soul of wit, here’s the answer: you should never compromise on what you feel is quality content – even if someone cites analytics that say otherwise. Act 2, Scene 1.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 2, 2012
    [Analytics] Is Your Organization Likeable? Are You Attracting the Right Buyers?
    Sally Field (Image via RottenTomatoes.com). The phrase “ Laws of Attraction ” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book  “ Thought Vibration or the Law of Attraction in the Thought World ” (Chicago, 1906).  This is a powerful question today. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 18, 2013
    [Analytics] AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform
    As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. Well, this is embarrassing. It makes me feel much less clever.
  • TONY ZAMBITO  |  SUNDAY, MARCH 18, 2012
    [Analytics] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Another words, we are not getting significant real revenue growth from them.”.
  • TONY ZAMBITO  |  MONDAY, JANUARY 30, 2012
    [Analytics] Predictive Buyer Modeling Is Changing the Future of B2B
    Predictive analytics and modeling has mostly been about exactly what the name implies – an exercise in using analytics to predict and model different scenarios.  Bringing a qualitative interface to the quantitative analytics. Even in quantitative predictive analytics, this point is often overlooked.  Image via Wikipedia.
  • VOLACCI  |  FRIDAY, JANUARY 24, 2014
    [Analytics] Installing Google Tag Manager and Universal Analytics on your Drupal Website
    Erik Wagner , Program Manager at Volacci, walks you through the steps of installing Google Tag Manager and Universal Analytics on your Drupal website. Transcript: Hey folks, this is Erik Wagner from Volacci, and today I’m going to be walking you through installing Google Tag Manager and Universal Analytics onto your Drupal website.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. customer analysis column data store business intelligence systems analytical databases cloud computing
  • CONFLUENT FORMS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Analytics] Gain insights into your visitors using Analytics
    Google Analytics is a service provided by Google that enables webmasters, through the inclusion of a small bit of code in their website template, to gain a pretty good breakdown of their site's usage and log reporting. Getting started Google Analytics, like other Google services, uses your Gmail address as your account.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
    Google Analytics has recently expanded its reporting option to include social media outlets. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. Google Analytics Social MediaSocial Value. Traffic Sources > Social > Overview). Social Conversions. Social Sources.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 9, 2015
    [Analytics] Predictive Marketing Vendors Look Beyond Lead Scores
    It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 13, 2012
    [Analytics] Pinterest: Who Pins Your Content & How Much Traffic Do They Drive
    Every pin has a unique URL that is accessible in Google Analytics. Simply drill into Pinterest as a referrer in Google Analytics to see both how much traffic Pinterest is driving overall, the traffic from each individual pin. Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthing
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Analytics] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Analytics] 15 best Big Data companies and why they stand out
    The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Cloudera Enterprise offers the right mix of components to build a robust data platform which supports both reporting and analytics which can deal with all sorts of data. source: McKinsey ). PALANTIR.
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 15, 2011
    [Analytics] Google Analytics Part 3: How To Integrate Google AdWords With Your.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] How To Analyze and Grow Website Visits
    If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Three implications for Big Data and your marketing department
    Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. 1. Let''s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. 1. Well … maybe not our arms. In many cases, it is!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Analytics] Can Marketers Predict and Measure Influence, Down to the Dollar?
    ” The Crowded Landscape The options abound for enterprises interested in a predictive analytics tool: with so many vendors in the space, it’s easy to find comprehensive articles like this one that compare the features and limitations of each possibility. Theoretically, predictive analytics could revolutionize marketing.
  • FATHOM  |  FRIDAY, DECEMBER 21, 2012
    [Analytics] Digital Marketing Strategy, Trends & Predictions for 2013
    Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development
  • CLIENT BRIDGE  |  FRIDAY, MAY 4, 2012
    [Analytics] INFOGRAPHIC: Social Analytics
    Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. View Original Article
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Analytics] Big data and small business: The future of marketing?
    You can see how we started creating a sustainable, competitive strategy based on analytics and insight instead of simply cutting the price. You can see how we started creating a sustainable, competitive strategy based on analytics and insight instead of simply cutting the price. How do you stand out? CUSTOMER: I don’t know.
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 21, 2012
    [Analytics] How To Get To Know The New SMB Buyer
    Analytics will play an important role towards reaching understanding.  I also contend and advocate that qualitative and predictive buyer modeling is essential to integrate into the mix of discovering the new SMB buyer of today.  © All Rights Reserved Peter Schofield. In the first article of this series, we visited two new realities. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Analytics] 10 Tips to Help You Become a ‘Superhero’ Marketer
    Considering 5 core competencies that comprise the ‘ideal’ Modern Marketer ( targeting; engagement; conversion; analytics; and marketing technology ) marketers gave themselves a score of 65% in proficiency. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. Click here  to register.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Analytics] LinkedIn Launches Analytics Tool for Groups
    This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. You can access the analytics by visiting the "Groups" tab in LinkedIn and clicking the little blue graph icon underneath the Group's name. Join HubSpot's Inbound Marketers Group on LinkedIn for more news and conversation on LinkedIn Analytics.
  • PUZZLE MARKETER  |  FRIDAY, MAY 18, 2012
    [Analytics] Social Media is Complicated [Infographic]
    To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few. ” Why do brands need help with this?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 1, 2010
    [Analytics] Calculating the Value of the Customer Life Cycle
    CRM Customer analytics ROI customer equity customer lifecycle marketing ROI return on marketing investment ROMIThe value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the customers. An introduction.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Analytics] 10 Tweetable Lessons in Marketing Analytics and ROI
    by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. To learn more about marketing analytics, follow me @jonmiller2 or check out our Modern B2B Marketing posts about Marketing Accountability. ?.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Analytics] Algebra, Analytics & Automation for Marketing ROI
    by Maria Pergolino The three As: Algebra, Analytics and Automation. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Analytics: Web analytics is the measurement, collection, analysis and reporting of internet data as it applies to web page usage.
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