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  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Analytics] 2 Key Tips To Help Rethink Your Marketing Analytics
    During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. Marketing Analytics and Public Relations are the same. Have you ever wanted to ask a modern marketing expert a question?
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Advertisers, Agencies, and Publishers: How They're Using Conversation Analytics
    'It''s been about 1 month since we launched Conversation Analytics. Advertisers, agencies and publishers are LOVING Conversation Analytics. Conversation Analytics literally ''listens'' to the content of the calls to determine what happened on the call. One large publisher just signed up with Conversation Analytics.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Aginity Puts a Customer Data Platform on an Analytical Appliance
    Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. 'When your only tool is a hammer, everything looks like a nail.
  • CRIMSON MARKETING  |  THURSDAY, MAY 29, 2014
    [Analytics] Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]
    This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts
  • CROSS-CHANNEL CONVERSATION  |  TUESDAY, JUNE 25, 2013
    [Analytics] A 3-Step Approach to Marketing Analytics: Step 3 – Monitor
    '[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In order to get a better understanding of how marketing analytics can be used to benefit campaigns, we have dissected the process into 3 steps – understand, execute, and monitor. Marketing Analytics Christophe Kuhner Posts
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Analytics] Why Companies Don’t Market to Their Customers
    Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.  This can be remedied however, given the numerous tools that are available to help with analytics for marketers today.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Analytics] Top 10 Reactions to Conversation Analytics
    'These are real reactions from real people that have seen Conversation Analytics. We emailed him about the Conversation Analytics release. This response came after we explained exactly what Conversation Analytics does and how it works. This will change marketing analytics forever.". Conversation Analytics can do this.
  • FATHOM  |  WEDNESDAY, JULY 17, 2013
    [Analytics] Web Analytics Wednesday Cleveland at the Oak Barrel July 31
    ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31. … Read the rest The post Web Analytics Wednesday Cleveland at the Oak Barrel July 31 appeared first on Fathom.
  • SAZBEAN  |  MONDAY, MARCH 3, 2014
    [Analytics] Social Media ROI is Always a Number
    Analytics Marketing Social Media 'Numbers (Photo credit: RichardBowen) Wishy-washy marketers may try to tell you that Social Media ROI doesn’t matter, or that it’s about the conversation, or some quirky statement asking how you measure a phone call.
  • SAZBEAN  |  MONDAY, JULY 25, 2011
    [Analytics] Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
    Analytics Content Social Media Social NetworksWondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed).
  • VOLACCI  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] Are you using Universal Analytics?
    'Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. google analytics Better load times!
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 22, 2011
    [Analytics] Google Analytics Part 8: Need Help With Google Analytics? | PWB.
  • FATHOM  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Web Analytics Wednesday is Back in Cleveland
    Web Analytics Wednesday is coming back to Cleveland next Wednesday, January 23! The international networking institution for web analytics practitioners and job-seekers will put on fun educational events in Cleveland every other month at rotating venues, starting downtown with the House of Blues.
  • CONFLUENT FORMS  |  TUESDAY, FEBRUARY 25, 2014
    [Analytics] Google Analytics & Webmaster Tools for ROI
    'Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. is much more valuable.
  • LEAD VIEWS  |  TUESDAY, JULY 3, 2012
    [Analytics] 7 Lead Nurturing Myths
    B2B marketing B2B Marketing Online B2B Sales CRM Lead analytics Lead Conversion Lead Cultivation Lead Generation Lead Lifecycle Management Lead Nurturing Lead Qualification Lead Value Lead Volume Sales Analytics Lead scoring leads sales cycleLead nurturing requires lead scoring. which email template to use). Don’t bet on it. Not true!
  • BLOG MY CALLS  |  THURSDAY, JUNE 26, 2014
    [Analytics] Update: How to Choose a Call Tracking Provider
    call tracking Conversation Analytics call analytics 'Our sales team meets with hundreds of businesses every week. These companies-- advertisers, agencies, and publishers --are looking for the data that only a call tracking tool provides. And usually they''re evaluating us along with some other vendors.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Analytics] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. And probably nonsense to boot.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Analytics] Understanding Facebook Boosted Post Metrics
    If we look at the Google Analytics traffic to the actual post on the website (April 2-April 22), the April 2nd post (Jessica Kirkpatrick) had 338 pageviews (20 from Facebook), while the April 9th post (Kate Synder), had 93 pageviews (77 from Facebook). 'Cardboard rocket (Photo credit: Matt Biddulph). Facebook Post Pre-Boost.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Analytics] How to Integrate Inbound Call Tracking With Online Analytics
    When you add call tracking to a marketing analytics platform that tracks and measures your full funnel -- from first touch to sale -- you can easily see how your phone leads compare to leads sourced from other channels. When you set up call tracking with marketing analytics, you can finally answer these questions. Or trade show leads?
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Analytics] Using analytics to boost your social ROI
    However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. But how do you do this without understanding your social audience? billion in Facebook advertisements. News & Note
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics] In Praise of Doing Something with Web Analytics
    The web person or web team splintered off from other departments and was sequestered into distant cubicles to huddle over text editors or Dreamweaver. The department meetings were just as likely to devolve into critical analysis of middle period Elvis Costello albums as produce substantive business decisions.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 10, 2011
    [Analytics] What text analytics do you need for social listening?
    Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. Social Media Marketing Business Converseon social media Text analyticsImage by Johan Larsson via Flickr. If so, you have come to the right place.
  • BLOG MY CALLS  |  THURSDAY, JUNE 26, 2014
    [Analytics] 3 Things I Learned at the Search Engine Journal Executive Marketing Conference
    SEO analytics content 'Last Friday I was in San Francisco for the SEJ executive marketing conference. It was hosted by Search Engine Journal and sponsored by SearchMetrics. It was a small one-day event (which is great). The speakers were first-rate and the food was really good.
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Analytics] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    Google Analytics Integrated Marketing Paid SearchAccording to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. The choice is clear.
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics.  What does this mean for Google Analytics?
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 24, 2013
    [Analytics] 5 Ways Conversation Analytics Increases Conversions
    'Since Conversation Analytics is such a revolutionary product on the call tracking and marketing analytics landscape, we''re struggled to define exactly what it is best used for. Is Conversation Analytics a tool to improve marketing ROI? Is Conversation Analytics a tool that will improve sales performance?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 21, 2012
    [Analytics] 3 Hidden Optimization Tips in Google Analytics
    It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites. But that’s only part of the equation. News & Notes
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 22, 2011
    [Analytics] Q2 Fifth Gear Analytics Review – Top 10 Articles.
    A review of 2nd quarter blog posts from Fifth Gear Analytics. The list includes the 10 most read blog posts during May, June, July of 2011. These article cover everything from customer intelligence, to b2b social media, multichannel marketing campaigns and financial services marketing.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 9, 2010
    [Analytics] The Secret Sauce for Successful Marketing Campaigns
    As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. If you are using a campaign management tool that can trigger new message streams, your analytics can drive the next communications your prospects will receive. 
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 8, 2010
    [Analytics] Optimizing with Lean 5S
    Related Articles: Lean Marketing Analytics. Analytics 5s lean kevin gilbert lean processKevin Gilbert. was recently helping a colleague find something she had lost on her computer. When I looked over her shoulder, I found every inch of her computer desktop was stuffed with icons. I immediately recognized the answer to her problem.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Analytics] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year).
  • CLIENT BRIDGE  |  FRIDAY, OCTOBER 14, 2011
    [Analytics] INFOGRAPHIC: Social Media Analytics
    From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article
  • SAZBEAN  |  TUESDAY, FEBRUARY 15, 2011
    [Analytics] The Importance of a Baseline When Measuring Social Media
    Analytics Marketing Social MediaWhenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. baseline measurement will help you understand which tactics are working and which ones need some tweaking.
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Analytics] Is Conversation Analytics Advanced Call Tracking OR Business Intelligence?
    After he saw a short video about Conversation Analytics and digested the data on the Conversation Analytics Q1 Call Report, he had a question: Where does Conversation Analytics fit? Here''s a case for both: Conversation Analytics is a Business Intelligence Solution. Conversation Analytics is Call Tracking Solution.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Analytics] 18 Must-Know Marketing Analytics and Metrics Experts
    by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused?  The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Amy Africa.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Analytics] Micro Targeting your Online Media
    Innovation Search Social Media Social Networking Advertising Analytics Social InsightsLet’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Analytics] Open Research: A Framework for Social Analytics
    Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Analytics] Announcing the Definitive Guide to Marketing Metrics and Analytics
    Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Download the Definitive Guide to Marketing Metrics and Analytics to learn: How to forecast and make decisions that demonstrate the improvement of your marketing efforts. Get it today! And much, much more!
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    Based off of Edward Tufte''s The Visual Display of Quantitative Information , the folks over at Darkhorse Analytics put together this awesome visual of the many things you need to do to beautify your data: I''m sure you got all of that. analytics Design 'Remember your last marketing team meeting? You don''t want to be that person.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2011
    [Analytics] Marketing Analytics Drill Down: What Referring Sources Can Tell You
    If you are using marketing analytics to determine unique visitors, kudos. You can analyze the performance of your top five keywords in the Google Analytics traffic sources section, or click “full report” to review traffic driving keyword phrases. B2B Marketing Lead Management Testing lead generation Marketing Analytics
  • SAZBEAN  |  FRIDAY, FEBRUARY 1, 2013
    [Analytics] Website Improvements to Boost ROI
    We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line. Analytics Design Marketing Usability
  • BLOG MY CALLS  |  TUESDAY, APRIL 29, 2014
    [Analytics] How Conversation Analytics is Different Than Call Scoring
    'We launched Conversation Analytics only a few months ago. And among the most common questions is this: how is Conversation Analytics different from call scoring? Brief Explanation of Conversation Analytics. Conversation Analytics is something different entirely. Conversation Analytics is immune from this criticism.
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 15, 2012
    [Analytics] The Social Network Cashes In and Analytics Plays a Role
    Traditional customer analytic environments can benefit from those Social Network Analysis (SNA) techniques as well but what is SNA and how can it be used within traditional customer analytic environments?  SNA can enhance your customer analytics environment through increased insight.   Those SNA metrics include -.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why You Should Measure New and Mature B2B Blogs Differently
    Blogging Analytics 'With blogging, success doesn''t happen overnight. know, right? How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. It can take a while before you''ve grown it into a truly valuable marketing asset. Yes, there''s a strategy. know, right?
  • VIEWPOINT  |  WEDNESDAY, MAY 1, 2013
    [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
    'Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 18, 2010
    [Analytics] LeadForce1 Adds Mind Reading to Marketing Automation
    Tags: behavior identification web analytics demand generation marketing automation lead management
  • FATHOM  |  TUESDAY, MAY 15, 2012
    [Analytics] Get Real Problem-Solvers for Real Results from Your Big Data
    Big Data/Predictive Analytics big data analytics Big Data Facts big data problems predictive analyticsIt can be very easy for a user to get lost in all the “Big Data” hype, but several things need to be in place to make sure your company finds the gold that lies within large data sets.
  • PWB MARKETING BLOG  |  MONDAY, JULY 25, 2011
    [Analytics] New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset
    Check out our series on Google Analytics for some tips. Business Blogging Blogging Content Marketing Google AnalyticsHave you ever wondered what types of content are most popular amongst B2B marketers? Or how many tactics B2B marketers use in their content marketing efforts? New research reveals these answers. What are your thoughts?
  • SAZBEAN  |  WEDNESDAY, MAY 2, 2012
    [Analytics] Social Media Monitoring Tutorial in Plain English – Future of Engagement
    Newlands recommends Alerti since it has good analytics and a free 90 day trial. Analytics Social NetworksMany social media monitoring tutorials are confusing and do not address the needs of the people reading them very well. See what he says below: Highlights: Integrate SMM tools into your social marketing campaigns.
  • SAZBEAN  |  THURSDAY, MARCH 10, 2011
    [Analytics] Are HootSuite’s new Analytics an Upgrade?
    HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? believe this analytics change with it’s pricing strategy removes HootSuite as a tool that small businesses can afford. per month (or $71.88
  • LOOPFUSE  |  TUESDAY, OCTOBER 2, 2012
    [Analytics] Google Tag Manager released
    You can put custom code, or a set of stock items like Google Analytics and retargeting pixels. Marketing Automation Technology Web AnalyticsGoogle Tag Manager is a new release from Google that will help solve an issue that many webmasters/marketing folks have: deploying tags and pixels to web sites is too difficult.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Using Online Data to Predict Patient Behavior
    Predictive Analytics. Your crystal ball is here with healthcare predictive analytics. Analytics / Big Data Healthcare 'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media. Big Data. There are times in our lives that we wish we had that crystal ball. No need to imagine any longer.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 17, 2010
    [Analytics] Calculating the Value of a B2B Marketing Campaign
    Tags: marketing analysis marketing analytics marketing dashboards
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Analytics] Q&A About The Q1 Conversation Analytics Call Report Infographic
    The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. The calls ran through our Conversation Analytics engine and metrics came out the other side. And, because we released Conversation Analytics itself in Q4 of 2013, this was the first full quarter of data we had access to. Oh yeah. Anythin
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. 'As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George
  • AD YOUR COMMENT HERE  |  TUESDAY, JUNE 12, 2012
    [Analytics] Measurement in Communications: #measurePR chat with @KDPaine
    We sat in on #measurePR today at noon to see what we could pick up… Here’s a summary of the discussion: Analytics Conferences & Events Media Analysis Toolkit #measurePR analytics communications KD Paine measurement PR Twitter chat
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] 7 Simple Improvements to Increase Website Lead Generation
    Free tools like Google Analytics are a great start. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] IBM CEO points to social strategy with a twist
    Big Data Analytics. ” She said that three out of every four customers have a Big Data project in process and these companies have five times the growth rate of companies without data analytics. IBM has invested $23 billion in analytic software and had $16 billion in Big Data-related revenue in 2013. Big Data Analytics.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Social Media for Demand Generation: What Have You Done for Me Lately?
    Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channelsAt LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Sometimes. [[ This is a content summary only.
  • AD YOUR COMMENT HERE  |  THURSDAY, DECEMBER 20, 2012
    [Analytics] Social media means finding continual “Instant Marketing” opportunities
    Analytics Social Media Facebook Instant Marketing Mike Shaver Robert ScobleMike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. Social Media = Speed + Volume.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 28, 2009
    [Analytics] Sherlock Holmes' Insights on B2B Marketing Data
    Tags: marketing analytics marketing dashboards Email marketing
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 5, 2013
    [Analytics] Conversation Analytics: 5 Use Cases for the 'Agent Politeness' Metric
    'In a recent blog post we dove into the question: how does Conversation Analytics know that a phone agent was polite? As we said above, we''ve discussed in great detail in previous blogs precisely how Conversation Analytics gathers data about whether or not an agent was polite. That''s a great question. The Data Behind the Use Cases.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings
    In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. It takes about 1.6 Nearly 2.5 Sales lead rates decline after the fifth contact cycle.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 7, 2014
    [Analytics] What is Conversation Analytics? [Under 100 Words]
    'Conversation Analytics allows businesses to analyze the actual content of their phone calls the actual words and phrases spoken on calls between businesses and prospects. For a smattering of the metrics Conversation Analytics can provide, take a look at this infographic. This data is truly groundbreaking
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] Conversation Analytics and Pay-Per-Call: 7 Things YOU Need to Know
    '1) Conversation Analytics is a new tool from LogMyCalls that actually analyzes the content of the call--words, phrases, intonation, volume, rate of speech, etc.--to 2) Conversation Analytics integrates with tools like Kenshoo and Has Offers. 4) Lead buyers use Conversation Analytics to more accurately pay out affiliates.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 11, 2014
    [Analytics] New Study: Mobile Search Will Generate 73B Business Phone Calls
    We''ll follow that with an analysis some of the salient points: call tracking call analytics mobile marketing 'A new report released by marketing analyst group BIA Kelsey revealed from pretty staggering and exciting data about the mobile search revolution. Here are a few of the incredible pieces of data.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Analytics] 45 Cool Analytics We Can Extract From Phone Calls
    'As you probably know, last week we launched Conversation Analytics. Conversation Analytics tracks what happens ON the call. Conversation Analytics ''hears'' the call with sophisticated speech recognition technology and then runs the call content through hundreds of proprietary algorithms. What I can do is."
  • SAZBEAN  |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] The No BS Guide to Social Media Monitoring & Measurement
    Analytics Social Media Social NetworksJason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject. No BS Monitoring and Measurement. View more presentations from Jason Falls.
  • VISIONEDGE  |  THURSDAY, AUGUST 29, 2013
    [Analytics] Customer Conversations: The Value of Adding Data & Analytical Skills
    ' Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement  about securing someone from the finance group to support marketing data and analytics. It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Analytics] B2B Marketing Analytics – Getting Across The Goal Line
    They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it.  With marketing analytics, you have the ability to review and analyze.  And so much more.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Analytics] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Share your thoughts below!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    inbound marketing SEO analytics 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. But the biggest reason I''m pretty confident in these?
  • LEAD VIEWS  |  TUESDAY, JULY 10, 2012
    [Analytics] Three Excuses B2B Marketers Should Avoid
    At a minimum you should be using Google Analytics (free) and to build a spreadsheet with sources, spend and percent. B2B marketing B2B Marketing Online B2B Sales Marketing ROI online marketing Sales Analytics b2b marketers google analytics leads ROI SalesPlanning and forecasting are critical skills for B2B marketers.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] Finding a Home for Big Data in Sales
    Sales analytics is a niche field that has outgrown its foundation. recent CEB survey of 976 salespeople finds that 95% report some or all aspects of their job involves data analytics and 96% see information and analytics as vital for better decision-making. Diversions Practical Advice Data Analytics
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Analytics] Marketing Lessons from Chernobyl
    marketing analytics revenue performance management marketing operations marketing optimizationI’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. Since I’m very comfortable with the actual topic, most of my prep time has been spent looking for pictures for my slides.
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).…
  • BIZNOLOGY  |  FRIDAY, MARCH 23, 2012
    [Analytics] Google Analytics Upgrade Could Bode Well for Google Plus
    This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Analytics.
  • SAZBEAN  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics] Insights from Google Analytics Intelligence
    Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Do you use the Intelligence tab in Google Analytics? Being aware of events or sites which are sending you traffic is also important. News & Notes
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Analytics] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    'Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Better Analytics = Deeper Insights . You’ll be able to see the new analytics here.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 3, 2013
    [Analytics] How Conversation Analytics Knows Your Customer Cancelled
    Anyway, one of the many metrics Conversation Analytics can extract from phone calls is Cancellation Language. In other words, Conversation Analytics from LogMyCalls can determine if a customer cancelled during a phone call. This blog post is about how Conversation Analytics knows that. Or something like that). The Phrases.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JUNE 8, 2010
    [Analytics] Virtual Database Analytics
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Analytics] Webinar: Digital Marketing, Analytics & Healthcare
    The post Webinar: Digital Marketing, Analytics & Healthcare appeared first on Fathom. Big Data/Predictive Analytics Company News Healthcare Industry Astute Solutions healthcare marketing webinar What: “ Why Digital Communications Are Changing Healthcare “ (Webinar). When: November 20, 2013  | 1:00-2:00 p.m.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Analytics] Remarketing Advertising Strategies with Google Analytics
    Now, you can add remarketing options by using Google Analytics data.    . For more details on remarketing with Google Analytics, click here. Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post. Here are some examples of what you can do now:  . Keyword Remarketing.  Medium.   Mobile.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 30, 2013
    [Analytics] Conversation Analytics: 5 Use Cases for the 'Appointment Set' Indicator
    Conversation Analytics can then push the data to any 3rd-party web application to automate marketing or CRM activities. There are, right now, 45 indicator s built in to Conversation Analytics. These are real ways that companies are using Conversation Analytics to make more money. Note About Automation. Sure, it is that.
  • INSIGHTIQ BLOG  |  MONDAY, JANUARY 2, 2012
    [Analytics] Analytics: 2011 in Review and 2012 Predictions
    Now that the New Year is upon us it is time to review analytics in 2011 and look ahead to 2012. 2011 in review : Analytics became a Sport : Several analytic competition sites became highly visible in 2011, the most prominent being Kaggle.com.  Analytics hype continued to climb in 2011 with the help of that movie. 
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Analytics] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    The New Organic Tweet Analytics Dashboard. Access your dashboard by clicking Analytics >> Tweet Activity in your top navigation. You can also drill deeper into individual tweets to view a tweet''s corresponding Tweet Details page: How to Make the Most of Tweet Analytics. Social Media analytics Test it and see!
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Analytics] 20 Most Expensive Google AdWords Keywords [Infographic]
    B2B Internet Marketing Google Analytics Google AdWordsGoogle makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Competition drives the price up. per click. florist cannot.
  • VISIONEDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] More Data Does NOT Equal Better Insights
    visualization presents analytical results visually so we can more easily see what’s relevant . Uncategorized Analytics Big Data data marketing analytics marketing data Marketing Insight marketing metrics 'We’re drowning in data. Every day, there are more than a billion posts and 3.2 ” . Keyword: Seeing. Data .
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics. Predictive Analytics Pitfalls.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 11, 2009
    [Analytics] A Heartwarming Story of Social Media, Family and QlikView
    Tags: qlikview social media qliktech analytical database
  • FIFTH GEAR ANALYTICS  |  FRIDAY, FEBRUARY 10, 2012
    [Analytics] The New Revenue Engine and the Role of Marketing Analytics
    I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Analytics] Digital Marketing Analytics: What SMBs Need to Know
    recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013 , and of those 46% are investing in analytics. The main problems facing marketers trying to read and respond to digital analytics data today are many sided. Obstacles include, broadly: Device differentiation.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 5, 2013
    [Analytics] 5 Big Benefits of Conversation Analytics
    'If you don''t know what Conversation Analytics is, read this blog first: What is Conversation Analytics? Conversation Analytics allows these businesses to extract useful data from phone calls without listening to phone calls. Conversation Analytics can figure it all out. 1) Listen to calls without listening to calls.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Analytics] How Conversation Analytics Knows An Appointment Was Set
    'Conversation Analytics spits out data on nearly 50 individual metrics. Conversation Analytics can literally tell if an appointment was set on a call. And we get often get the question: how does Conversation Analytics know an appointment was set on a call? We''ve written two other blogs on the accuracy of Conversation Analytics.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Ren�� Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics] What Are UTM Tracking Codes? [FAQs]
    Adding the snippets of code after the question mark doesn''t affect anything on the page -- it just lets your analytics program know that someone arrived through a certain source or overall marketing channel as part of a certain campaign. Below are instructions for setting up and measuring UTM parameters in HubSpot and Google Analytics.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]
    For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] How Data Science Is Transforming Sales and Marketing
    Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. It’s a form of predictive analytics.
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