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  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Analytics] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. And probably nonsense to boot.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Analytics] Understanding Facebook Boosted Post Metrics
    If we look at the Google Analytics traffic to the actual post on the website (April 2-April 22), the April 2nd post (Jessica Kirkpatrick) had 338 pageviews (20 from Facebook), while the April 9th post (Kate Synder), had 93 pageviews (77 from Facebook). 'Cardboard rocket (Photo credit: Matt Biddulph). Facebook Post Pre-Boost.
  • SAZBEAN  |  TUESDAY, JUNE 10, 2014
    [Analytics] Book Review: The Visual Organization by Phil Simon
    Analytics big data business intelligence data visualization 'We are inundated and surrounded by Big Data. So much so, that it is very difficult to wrap your mind around how to use all the information that pelts us from all directions every day. has opportunities for big disruptions in every field. Why & How to Use Data Visualization.
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Analytics] Using analytics to boost your social ROI
    However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. But how do you do this without understanding your social audience? billion in Facebook advertisements. News & Note
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Twitter’s new mega-partnership has interesting implications
    Let’s look at each one and see what it means to you … 1) Integration of Twitter data with IBM analytics services:  IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new  cognitive  service they say will be “in the palm of your hand.” Is it a hoax?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics] In Praise of Doing Something with Web Analytics
    The web person or web team splintered off from other departments and was sequestered into distant cubicles to huddle over text editors or Dreamweaver. The department meetings were just as likely to devolve into critical analysis of middle period Elvis Costello albums as produce substantive business decisions.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Aginity Puts a Customer Data Platform on an Analytical Appliance
    Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. 'When your only tool is a hammer, everything looks like a nail.
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Analytics] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    Google Analytics Integrated Marketing Paid SearchAccording to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. The choice is clear.
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics.  What does this mean for Google Analytics?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 21, 2012
    [Analytics] 3 Hidden Optimization Tips in Google Analytics
    It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites. But that’s only part of the equation. News & Notes
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Analytics] How to Run a Blog Lead Generation Analysis
    After all, if you can''t make changes based on your analytics, they won''t really be that helpful. Analytics Reporting and Analytics Daily 'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Not sure how to run a blog lead analysis? Let''s start from the beginning: the report itself.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 22, 2011
    [Analytics] Q2 Fifth Gear Analytics Review – Top 10 Articles.
    A review of 2nd quarter blog posts from Fifth Gear Analytics. The list includes the 10 most read blog posts during May, June, July of 2011. These article cover everything from customer intelligence, to b2b social media, multichannel marketing campaigns and financial services marketing.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 8, 2010
    [Analytics] Optimizing with Lean 5S
    Related Articles: Lean Marketing Analytics. Analytics 5s lean kevin gilbert lean processKevin Gilbert. was recently helping a colleague find something she had lost on her computer. When I looked over her shoulder, I found every inch of her computer desktop was stuffed with icons. I immediately recognized the answer to her problem.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 9, 2010
    [Analytics] The Secret Sauce for Successful Marketing Campaigns
    As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. If you are using a campaign management tool that can trigger new message streams, your analytics can drive the next communications your prospects will receive. 
  • KEO MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Why You Should Upgrade to Universal Analytics Now
    'Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. web analytics analytics google keo marketing search engine optimization
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. 'As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George
  • VOLACCI  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] Are you using Universal Analytics?
    'Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. google analytics Better load times!
  • CLIENT BRIDGE  |  FRIDAY, OCTOBER 14, 2011
    [Analytics] INFOGRAPHIC: Social Media Analytics
    From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Analytics] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year).
  • SAZBEAN  |  TUESDAY, FEBRUARY 15, 2011
    [Analytics] The Importance of a Baseline When Measuring Social Media
    Analytics Marketing Social MediaWhenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. baseline measurement will help you understand which tactics are working and which ones need some tweaking.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 10, 2011
    [Analytics] What text analytics do you need for social listening?
    Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. Social Media Marketing Business Converseon social media Text analyticsImage by Johan Larsson via Flickr. If so, you have come to the right place.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. One of our primary goals for 2015 is for each member of our team of 7 to receive both their Google Adwords and Analytics certifications by February 1, 2015.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Analytics] Micro Targeting your Online Media
    Innovation Search Social Media Social Networking Advertising Analytics Social InsightsLet’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?
  • BLOG MY CALLS  |  TUESDAY, APRIL 15, 2014
    [Analytics] Infographic: Conversation Analytics Data From Calls Analyzed in Q1
    'LogMyCalls Conversation Analytics is the most significant addition to the marketing analytics landscape in years. Conversation Analytics uses sophisticated speech recognition technology and hundreds of thousands of proprietary algorithms to extract data from phone calls. Millions of calls are being processed by LogMyCalls.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Analytics] Open Research: A Framework for Social Analytics
    Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Analytics] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Share your thoughts below!
  • SAZBEAN  |  FRIDAY, FEBRUARY 1, 2013
    [Analytics] Website Improvements to Boost ROI
    We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line. Analytics Design Marketing Usability
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging
    ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google AnalyticsGoogle’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing.
  • INSIGHTIQ BLOG  |  TUESDAY, MAY 15, 2012
    [Analytics] The Social Network Cashes In and Analytics Plays a Role
    Traditional customer analytic environments can benefit from those Social Network Analysis (SNA) techniques as well but what is SNA and how can it be used within traditional customer analytic environments?  SNA can enhance your customer analytics environment through increased insight.   Those SNA metrics include -.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Analytics] 18 Must-Know Marketing Analytics and Metrics Experts
    by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused?  The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Amy Africa.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    Based off of Edward Tufte''s The Visual Display of Quantitative Information , the folks over at Darkhorse Analytics put together this awesome visual of the many things you need to do to beautify your data: I''m sure you got all of that. analytics Design 'Remember your last marketing team meeting? You don''t want to be that person.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 18, 2010
    [Analytics] LeadForce1 Adds Mind Reading to Marketing Automation
    Tags: behavior identification web analytics demand generation marketing automation lead management
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Analytics] Announcing the Definitive Guide to Marketing Metrics and Analytics
    Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Download the Definitive Guide to Marketing Metrics and Analytics to learn: How to forecast and make decisions that demonstrate the improvement of your marketing efforts. Get it today! And much, much more!
  • FATHOM  |  TUESDAY, MAY 15, 2012
    [Analytics] Get Real Problem-Solvers for Real Results from Your Big Data
    Big Data/Predictive Analytics big data analytics Big Data Facts big data problems predictive analyticsIt can be very easy for a user to get lost in all the “Big Data” hype, but several things need to be in place to make sure your company finds the gold that lies within large data sets.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 22, 2013
    [Analytics] Contextual Search: What it means to SEO
    Now more than ever it is vital that you pay close attention to your metrics, especially in Google Analytics. At eMagine, we have connected every client’s webmaster tools to their Google Analytics, as there is still contextual keyword information to be had as to which keywords receive impressions (though not necessarily clicks).
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2011
    [Analytics] Marketing Analytics Drill Down: What Referring Sources Can Tell You
    If you are using marketing analytics to determine unique visitors, kudos. You can analyze the performance of your top five keywords in the Google Analytics traffic sources section, or click “full report” to review traffic driving keyword phrases. B2B Marketing Lead Management Testing lead generation Marketing Analytics
  • PWB MARKETING BLOG  |  MONDAY, JULY 25, 2011
    [Analytics] New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset
    Check out our series on Google Analytics for some tips. Business Blogging Blogging Content Marketing Google AnalyticsHave you ever wondered what types of content are most popular amongst B2B marketers? Or how many tactics B2B marketers use in their content marketing efforts? New research reveals these answers. What are your thoughts?
  • SAZBEAN  |  WEDNESDAY, MAY 2, 2012
    [Analytics] Social Media Monitoring Tutorial in Plain English – Future of Engagement
    Newlands recommends Alerti since it has good analytics and a free 90 day trial. Analytics Social NetworksMany social media monitoring tutorials are confusing and do not address the needs of the people reading them very well. See what he says below: Highlights: Integrate SMM tools into your social marketing campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Analytics] Can Marketers Predict and Measure Influence, Down to the Dollar?
    ” The Crowded Landscape The options abound for enterprises interested in a predictive analytics tool: with so many vendors in the space, it’s easy to find comprehensive articles like this one that compare the features and limitations of each possibility. Theoretically, predictive analytics could revolutionize marketing.
  • SAZBEAN  |  THURSDAY, MARCH 10, 2011
    [Analytics] Are HootSuite’s new Analytics an Upgrade?
    HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? believe this analytics change with it’s pricing strategy removes HootSuite as a tool that small businesses can afford. per month (or $71.88
  • LOOPFUSE  |  TUESDAY, OCTOBER 2, 2012
    [Analytics] Google Tag Manager released
    You can put custom code, or a set of stock items like Google Analytics and retargeting pixels. Marketing Automation Technology Web AnalyticsGoogle Tag Manager is a new release from Google that will help solve an issue that many webmasters/marketing folks have: deploying tags and pixels to web sites is too difficult.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Using Online Data to Predict Patient Behavior
    Predictive Analytics. Your crystal ball is here with healthcare predictive analytics. Analytics / Big Data Healthcare 'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media. Big Data. There are times in our lives that we wish we had that crystal ball. No need to imagine any longer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Analytics] You’ve hit marketing gold when the dog doesn’t bark
    This might seem like cryptic and strange advice, but it is so very wise and relevant in this age of Big Data and analytics. In our busy world, it is easy to rely too heavily on the analytics at face value without taking the time to consider the nuances, the quirks, the little shivers in The Matrix that lead to real insight and truth.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 17, 2010
    [Analytics] Calculating the Value of a B2B Marketing Campaign
    Tags: marketing analysis marketing analytics marketing dashboards
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] How Data Science Is Transforming Sales and Marketing
    Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. It’s a form of predictive analytics.
  • AD YOUR COMMENT HERE  |  TUESDAY, JUNE 12, 2012
    [Analytics] Measurement in Communications: #measurePR chat with @KDPaine
    We sat in on #measurePR today at noon to see what we could pick up… Here’s a summary of the discussion: Analytics Conferences & Events Media Analysis Toolkit #measurePR analytics communications KD Paine measurement PR Twitter chat
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] 7 Simple Improvements to Increase Website Lead Generation
    Free tools like Google Analytics are a great start. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Social Media for Demand Generation: What Have You Done for Me Lately?
    Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channelsAt LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Sometimes. [[ This is a content summary only.
  • AD YOUR COMMENT HERE  |  THURSDAY, DECEMBER 20, 2012
    [Analytics] Social media means finding continual “Instant Marketing” opportunities
    Analytics Social Media Facebook Instant Marketing Mike Shaver Robert ScobleMike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. Social Media = Speed + Volume.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 28, 2009
    [Analytics] Sherlock Holmes' Insights on B2B Marketing Data
    Tags: marketing analytics marketing dashboards Email marketing
  • VIEWPOINT  |  WEDNESDAY, MAY 1, 2013
    [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
    'Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why You Should Measure New and Mature B2B Blogs Differently
    Blogging Analytics 'With blogging, success doesn''t happen overnight. know, right? How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. It can take a while before you''ve grown it into a truly valuable marketing asset. Yes, there''s a strategy. know, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] IBM CEO points to social strategy with a twist
    Big Data Analytics. ” She said that three out of every four customers have a Big Data project in process and these companies have five times the growth rate of companies without data analytics. IBM has invested $23 billion in analytic software and had $16 billion in Big Data-related revenue in 2013. Big Data Analytics.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] The No BS Guide to Social Media Monitoring & Measurement
    Analytics Social Media Social NetworksJason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject. No BS Monitoring and Measurement. View more presentations from Jason Falls.
  • VISIONEDGE  |  THURSDAY, AUGUST 29, 2013
    [Analytics] Customer Conversations: The Value of Adding Data & Analytical Skills
    ' Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement  about securing someone from the finance group to support marketing data and analytics. It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie.
  • LEAD VIEWS  |  TUESDAY, JULY 10, 2012
    [Analytics] Three Excuses B2B Marketers Should Avoid
    At a minimum you should be using Google Analytics (free) and to build a spreadsheet with sources, spend and percent. B2B marketing B2B Marketing Online B2B Sales Marketing ROI online marketing Sales Analytics b2b marketers google analytics leads ROI SalesPlanning and forecasting are critical skills for B2B marketers.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings
    In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. It takes about 1.6 Nearly 2.5 Sales lead rates decline after the fifth contact cycle.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] Finding a Home for Big Data in Sales
    Sales analytics is a niche field that has outgrown its foundation. recent CEB survey of 976 salespeople finds that 95% report some or all aspects of their job involves data analytics and 96% see information and analytics as vital for better decision-making. Diversions Practical Advice Data Analytics
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Next, head over to Google Analytics and click on the “Customization” tab just to the right of “Reporting.”
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Analytics] Marketing Lessons from Chernobyl
    marketing analytics revenue performance management marketing operations marketing optimizationI’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. Since I’m very comfortable with the actual topic, most of my prep time has been spent looking for pictures for my slides.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Analytics] B2B Marketing Analytics – Getting Across The Goal Line
    They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it.  With marketing analytics, you have the ability to review and analyze.  And so much more.
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Analytics] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Cloud based predictive marketing analytics is about to change that dramatically.  In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).…
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
    As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts. 'Your company conducts quarterly budget reviews to determine how well projections aligned with performance.
  • SAZBEAN  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics] Insights from Google Analytics Intelligence
    Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Do you use the Intelligence tab in Google Analytics? Being aware of events or sites which are sending you traffic is also important. News & Notes
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JUNE 8, 2010
    [Analytics] Virtual Database Analytics
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Analytics] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    'Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Better Analytics = Deeper Insights . You’ll be able to see the new analytics here.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Analytics] Remarketing Advertising Strategies with Google Analytics
    Now, you can add remarketing options by using Google Analytics data.    . For more details on remarketing with Google Analytics, click here. Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post. Here are some examples of what you can do now:  . Keyword Remarketing.  Medium.   Mobile.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress
  • INSIGHTIQ BLOG  |  MONDAY, JANUARY 2, 2012
    [Analytics] Analytics: 2011 in Review and 2012 Predictions
    Now that the New Year is upon us it is time to review analytics in 2011 and look ahead to 2012. 2011 in review : Analytics became a Sport : Several analytic competition sites became highly visible in 2011, the most prominent being Kaggle.com.  Analytics hype continued to climb in 2011 with the help of that movie. 
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Analytics] 20 Most Expensive Google AdWords Keywords [Infographic]
    B2B Internet Marketing Google Analytics Google AdWordsGoogle makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Competition drives the price up. per click. florist cannot.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Analytics] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    The New Organic Tweet Analytics Dashboard. Access your dashboard by clicking Analytics >> Tweet Activity in your top navigation. You can also drill deeper into individual tweets to view a tweet''s corresponding Tweet Details page: How to Make the Most of Tweet Analytics. Social Media analytics Test it and see!
  • VISIONEDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] More Data Does NOT Equal Better Insights
    visualization presents analytical results visually so we can more easily see what’s relevant . Uncategorized Analytics Big Data data marketing analytics marketing data Marketing Insight marketing metrics 'We’re drowning in data. Every day, there are more than a billion posts and 3.2 ” . Keyword: Seeing. Data .
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Analytics] Marketing Agency Metrics: How to Measure What Matters
    At that time, one of our clients was a web analytics company. You can imagine that at a web analytics company, metrics drove everything we did. Agency Reports & Analytics 'When I worked at a marketing agency about 15 years ago, our focus was on telling stories, making connections, and developing content. never really knew.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. 'Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Marketing Measurement
  • BIZNOLOGY  |  FRIDAY, MARCH 23, 2012
    [Analytics] Google Analytics Upgrade Could Bode Well for Google Plus
    This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Analytics.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics. Predictive Analytics Pitfalls.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 11, 2009
    [Analytics] A Heartwarming Story of Social Media, Family and QlikView
    Tags: qlikview social media qliktech analytical database
  • FIFTH GEAR ANALYTICS  |  FRIDAY, FEBRUARY 10, 2012
    [Analytics] The New Revenue Engine and the Role of Marketing Analytics
    I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Analytics] Digital Marketing Analytics: What SMBs Need to Know
    recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013 , and of those 46% are investing in analytics. The main problems facing marketers trying to read and respond to digital analytics data today are many sided. Obstacles include, broadly: Device differentiation.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Ren�� Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]
    For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] How to Track Content ROI: A Step-by-Step Guide
    Using your website''s analytics, you’re able to determine how many people go from your blog post to your sales page and wind up completing purchases. Content Creation Analytics 'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. TeamWeek.
  • SAZBEAN  |  WEDNESDAY, APRIL 27, 2011
    [Analytics] 5 Strategies for Managing the Twitter Firehose
    Analytics News & Notes Social Media Social NetworksTwitter can be very difficult to use, especially for new users. lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency).
  • DIGITAL VOICES  |  TUESDAY, JULY 23, 2013
    [Analytics] Excellent Customer Engagement is both a Science and an Art
    None of these are possible without CMS , and it’s important that you choose one that incorporates internal analytics or integrates seamlessly with analytics packages so that you can begin to add intelligence to your digital presence. Analytics and Digital Maturity.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    inbound marketing SEO analytics 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. But the biggest reason I''m pretty confident in these?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics] What Are UTM Tracking Codes? [FAQs]
    Adding the snippets of code after the question mark doesn''t affect anything on the page -- it just lets your analytics program know that someone arrived through a certain source or overall marketing channel as part of a certain campaign. Below are instructions for setting up and measuring UTM parameters in HubSpot and Google Analytics.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 26, 2011
    [Analytics] You do know what companies are visiting your web site, don't you?
    Inbound Marketing Marketing Automation Web Analytics email summary marketing reports visiting companiesThis is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. We promise!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Analytics] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Analytics] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. Some Rights Reserved.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 26, 2010
    [Analytics] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
    Analytics CRM Campaign Management Database Marketing Database Management Marketing Strategy Response Analysis Sales Enablement Sales Optimization Web Analytics database marketing Long Tail Theory Martha Bush Paretos LawMartha Bush. Mr. Anderson gives many great examples of the converse to Pareto.  Tweet This! Share this on Facebook.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Analytics] Webinar: Digital Marketing, Analytics & Healthcare
    The post Webinar: Digital Marketing, Analytics & Healthcare appeared first on Fathom. Big Data/Predictive Analytics Company News Healthcare Industry Astute Solutions healthcare marketing webinar What: “ Why Digital Communications Are Changing Healthcare “ (Webinar). When: November 20, 2013  | 1:00-2:00 p.m.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 18, 2013
    [Analytics] AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform
    As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. 'Well, this is embarrassing. It makes me feel much less clever.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics] 4 Ways Your Website Can Replace Focus Groups
    Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook has also beefed up its analytics page, Insights. Additional improvements include better sorting features and improved analytics from social media plugins. The post Facebook Releases Smart Content Tools & Improves Analytics appeared first on VerticalResponse Blog. It’s a lot like segmenting your email list.
  • SAZBEAN  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Social Media Measurement
    Analytics Social Media Social NetworksJust like social media, itself, measuring social media is a relatively new discipline. While everything needs (and should) track back to business objectives and metrics, there are some interesting social media metrics which can give you leading indicators about what’s happening (or going to happen).
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 27, 2010
    [Analytics] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
    recently wrote a short article on utilizing Web analytics to develop a strategy for microblogging on sites like Twitter.  Follow your LinkedIn traffic in your Web analytics tools as well.  Let your analytics be your guide to building relationships on LinkedIn and other social networking sites.  Wendy Boyce. Tweet This!
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