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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 8, 2012
    [Analytics] Gut Feeling or Analytics – which is better?
    Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Analytics] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    The final competency area for marketing operations leadership is empowering the organization with the best analytics process. There are legacy systems, cost of marketing analytics software, current protocol, and current culture around data that marketing operations professionals often need to navigate. marketing data.
  • KEO MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Why You Should Upgrade to Universal Analytics Now
    Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. web analytics analytics google keo marketing search engine optimization
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Analytics] Google Analytics Filters: Tips To Avoid Common Mistakes
    Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. Google Analytics Search Engine Marketing SEO However, there is one caveat to be aware of. Complete loss of accurate data.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 2, 2016
    [Analytics] How to Use Data Analytics For A Remarkable Social Media ROI
    The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group. Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. Especially, when we can’t make sense of it. Take one […].
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 19, 2013
    [Analytics] Integration, Content and Analytics Drive B2B Digital Marketing Success
    Analytics. Each of the three subject areas (Digital Integration, Content Marketing and Analytics) has its own page including a short video, links to download just that chapter of the whitepaper or the whole whitepaper. Analytics Key Findings: ? Ninety percent of your analytics spend should be on people. ?
  • INFER  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] How Predictive Analytics Impacts Your Account-Based Marketing Strategy
    In this episode, Sean and John discuss how to get over your fear of data, and why predictive analytics can benefit your account-based marketing strategy. The post How Predictive Analytics Impacts Your Account-Based Marketing Strategy appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. One of our primary goals for 2015 is for each member of our team of 7 to receive both their Google Adwords and Analytics certifications by February 1, 2015.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] Benefits of Linking AdWords and Analytics
    AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. That allows for more richly detailed Analytics reports. Use Benchmarking to see how you rate.
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 30, 2011
    [Analytics] Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Book review of Marshall Sponder’s Social Media Analytics
    If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. Instead, Social Media Analytics is a grand tour of the big questions in analytics today.
  • SAZBEAN  |  THURSDAY, MARCH 10, 2011
    [Analytics] Are HootSuite’s new Analytics an Upgrade?
    HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? believe this analytics change with it’s pricing strategy removes HootSuite as a tool that small businesses can afford. urls). News & Note
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] Why You’re Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear ‘digital marketing analytics,’ they tend to think of the. The post Why You’re Thinking About Digital Marketing Analytics All Wrong appeared first on Opentopic. Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. A lot of my friends in the marketing world are, like me, pretty big data nerds. Reddit
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Analytics] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Analytics Professional Development DailyThe sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? Let's look at which metrics can help you show your work in certain areas.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] How To Create Killer Content With Google Analytics
    This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. Google Analytics has the tools and resources to provide you with an abundance of information for optimization. Lead Generation. Customer Retention. Brand Awareness.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] Analyze This: Learn Marketing Analytics in a Week
    Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% to 9.1%. It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 13, 2016
    [Analytics] 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan
    Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Okay, I’ll admit it immediately. Or do you use it like most people in that you only really look […]. Marketing Strategy
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Analytics] Eight priorities for advertisers investing in analytics technology – Mumbrella
    mumbrella.com.au – Erik Mikisch reveals five essential elements to ensure that marketers will get analytics they need to perform meaningful data analysis. The post Eight priorities for advertisers investing in analytics technology – Mumbrella appeared first on Opentopic. Marketing - Financial Services
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. This infographic highlights the importance of predictive analytics to not just reach, but to outperform on the most critical marketing objectives. Click on image to download full infographic.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] Google Analytics can now summarize your data with automated insights
    – Google’s making it easier for Google Analytics users to find the important trends in their data. The change is already live in the Google Analytics app for iOS and Android, where, in the Assistant screen, you should now see automatically generated insights. Brands & Marketers
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Analytics] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    One could easily define and use any query string parameter/value pair, but using the 5 “standard” ones listed below is convenient since this is also what Google Analytics tracking uses. The post Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™ appeared first on Captora Blog. Medium: CPC, email, etc.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Analytics] Google+ to Launch Business Profiles with Analytics in Q3
    Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. It is reasonable to assume that they will be in some way connected to Google Analytics. According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 11, 2011
    [Analytics] Using Google Analytics to soup up your social media effort
    Recently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”. B2B Web Strategy Internet Marketing Social Media
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Analytics] 5 Actionable Google Analytics Reports to Improve Your Marketing Today
    You’ve got a simple analytics framework down. The post 5 Actionable Google Analytics Reports to Improve Your Marketing Today appeared first on Opentopic. It’s assuming you’ve got the basics down. You’ve got Goals or Events set-up (properly). But you want action. The good news, is that you also don’t need.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Analytics] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic.
  • FATHOM  |  MONDAY, APRIL 1, 2013
    [Analytics] Web Analytics Wednesday Comes to Ohio City’s Market Garden
    Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?
  • FATHOM  |  THURSDAY, SEPTEMBER 24, 2015
    [Analytics] Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
    Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics”. However, many of the new iOS 9 apps are also “designed to shut out analytics and other trackers in Safari.” New iOS “ad blocker” apps are also able to block analytics and other tracking tools. link]. SEO Disasters: Preventing The Unthinkable”. link]. link]. link].
  • FATHOM  |  MONDAY, MARCH 17, 2014
    [Analytics] Balancing Marketing Analytics with Creativity
    Justifiably, much hype surrounds marketing analytics today with its power to personalize and track buyer behavior in the promise of ultra-targeted (and ultra-efficient) messaging. In Moz’s 2014 Industry Survey , analytics jumped out as a clear priority for marketers—whether they worked for agencies, in-house or as consultants.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]
    With Google Analytics, of course. The two standard Mobile reports available in Google Analytics -- Overview and Devices -- offer us a plethora of information about the people visiting our website via mobile devices, what device they used to get there, and how long they stuck around. analytics "THIS will be the year of mobile!".
  • CLIENT BRIDGE  |  WEDNESDAY, AUGUST 15, 2012
    [Analytics] INFOGRAPHIC: B2B Marketing Analytics
    From G2M Solutions, here's an infographic on how marketers can demonstrate the return on investment from their business to business marketing campaigns. View Original Article
  • LATTICE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
    At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Smart Planning to Hit the Ground Running in the New Year.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Aginity Puts a Customer Data Platform on an Analytical Appliance
    Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. On to Aginity itself.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] How Analytics Is Helping Banks Cater To Millenials
    The post How Analytics Is Helping Banks Cater To Millenials appeared first on Opentopic. – Rocky Scopelliti is Telstra’s global thought leader and industry expert. His pioneering work and membership on the innovation council of a major bank has delivered five industry first innovations. Marketing - Financial Services
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Analytics] How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]
    On March 11, HubSpot''s VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. Analytics Daily Every marketer needs data. You need data to show your boss the value of your work.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Analytics] Why The Future of Your Agency Depends on Recruiting Analytics Talent
    As a marketer with an affinity for analytics, I have a different hope. hope my kid becomes an analytics superstar. Pursuing a career in analytics has never been more accessible. This allows agencies to build analytics departments with varying levels of technical expertise. The reality is that integration is simple.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Analytics] Google’s New Search Analytics Report: What You Need To Know
    Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. In this case, the Search Analytics report is telling us a lot of rounded numbers and averages. Google Analytics Search Engine Marketing SEO
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics] Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement
    Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today. News & Press Adam Needles Analytics Lattice
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Analytics] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
    Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Marketing Analytics Deep Dive: Bounce Rates and Why They Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Are they relevant?
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Analytics] Making the Most of Social Media Analytics
    “Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. News & Notes
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
    Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics. Analytics / Big Data Content Marketing SEO
  • VOLACCI  |  WEDNESDAY, OCTOBER 30, 2013
    [Analytics] An Introduction to Marketing Analytics Tag Management
    Every marketer has experienced the pain of trying to capture accurate marketing analytics. The process of maintaining an analytics platform can be at times nothing less than excruciating. But for those who have multiple marketing analytics platforms and lots of integrations, they may wish to look into a paid solution (i.e.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Analytics] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. However many feel overwhelmed with all the data available in their analytics. This information allows us to be constantly improving our marketing strategies and making them better.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Analytics] Why Sales Needs Insight Into Marketing's Email Analytics
    Since the early 90s, we marketers have held the power of email open and click tracking. We''ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built for salespeople. Our sales team isn''t tech savvy enough to take advantage of sales technology.".
  • SAZBEAN  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics] Insights from Google Analytics Intelligence
    Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Do you use the Intelligence tab in Google Analytics? Being aware of events or sites which are sending you traffic is also important. News & Notes
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 11, 2015
    [Analytics] Why Your Google Analytics Data is Wrong and How To Fix It
    Every day, I go into a new Google Analytics account and look at numbers that are not accurate. Before we get in too deep, let’s take a step back to Google Analytics 101 to make sure we understand a few metrics that will be talked about throughout this post. SEE ALSO: Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Analytics] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To. 1). Have you ever?
  • DOCALYTICS  |  TUESDAY, AUGUST 12, 2014
    [Analytics] Sell Your Boss on Marketing Analytics Tools: 5 Actionable Tips
    This month, I was excited to contribute to a guide we did featuring expert tips on convincing your boss to invest in analytics (part of the kit - available here.) It got me thinking about all the reasons we marketers need to be investing in analytics tools. Marketing Technology Marketing Analytics Read Time: 3 Minutes. p/fJs5mj.
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Analytics] Predictive Analytics, Big Data, and How to Make Them Work for You
    Predictive analytics is the practical result of Big Data and business intelligence (BI). Predictive analytics is one way to leverage all of that information, gain tangible. What do you do when your business collects staggering volumes of new data? Cognitive Technology
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Analytics] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    In This Issue: How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Analytics] Inbound Marketing Alert! Google Analytics 360 Suite Launched
    Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Tag Manager, Google Analytics Premium and Adometry have all been rebranded and packaged as part of the suite. Learn more about Google Analytics 360 here.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 17, 2011
    [Analytics] Google Analytics Part 5: Another Incredibly Useful Google.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Analytics] B2B Marketing Analytics – Getting Across The Goal Line
    They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it.  With marketing analytics, you have the ability to review and analyze.  And so much more.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics] Analytic Data: Dive In for a Look at Your Website Messaging
    The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics] Analytic Data: Dive In for a Look at Your Website Messaging
    The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well.
  • OPENTOPIC  |  THURSDAY, APRIL 14, 2016
    [Analytics] Email Testing and Email Analytics
    Opentopic blog >> emailonacid.com We all know there are enough blogs out there to drive any marketer crazy trying to sift through them all. So, we thought we would help by searching for the most informative, knowledgeable and applicable email marketing blogs on the web. The result is this list of 15 home run hitters perfect for all of your.
  • KEO MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Analytics] Predictive Analytics a Valuable Tool for B2B Marketers
    If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The results of the survey seem to clearly confirm the value of predictive analytics for B2B marketers.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them.
  • VIEWPOINT  |  WEDNESDAY, MAY 1, 2013
    [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
    Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 23, 2016
    [Analytics] Visual Business Intelligence – The Myth of Self-Service Analytics
    The post Visual Business Intelligence – The Myth of Self-Service Analytics appeared first on Opentopic. Exploring and analyzing data is not at all like pumping your own gas. Pumping your own gas involves a simple procedure that requires little skill. Brands & Marketers
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 17, 2012
    [Analytics] New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
    According to an Atigeo press release , “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters.”. No pundits, no analysts—just the facts. How Do the Websites Work? Normal. 0. false.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 17, 2012
    [Analytics] New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
    According to an Atigeo press release , “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters.”. No pundits, no analysts—just the facts. How Do the Websites Work? Normal. 0. false.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] Twitter Introduces Free Twitter Web Analytics Tool
    Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. Connect with HubSpot
  • LEADERSHIP  |  TUESDAY, OCTOBER 22, 2013
    [Analytics] What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!
    At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Lesson for B2B Marketers: Use Analytics to Improve Process. We don’t know what to do with it most of the time.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Analytics] How to use Google Analytics audience data to make media and marketing decisions
    – Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings. The post How to use Google Analytics audience data to make media and marketing decisions appeared first on Opentopic.
  • CLIENT BRIDGE  |  MONDAY, APRIL 23, 2012
    [Analytics] INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies
    Use Analytics and Metrics. From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it. ROI for Targeted Advertising. Loyalty Programs. Segmentation. Invest in Mobile Tactics. Build Relationships with Customers. Localization. Socialize Your Site. Gamification.
  • INFER  |  MONDAY, JUNE 13, 2016
    [Analytics] Predictive Analytics: A Content Marketer’s Secret Weapon
    We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. In this webinar replay, you will learn: Why content marketing and predictive analytics go hand-in-hand. How to drive more value from content using effective targeting and segmentation from predictive analytics.
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).…
  • PWB MARKETING BLOG  |  MONDAY, MAY 23, 2011
    [Analytics] Review of Dan Zarrella: The Science of Analytics | PWB Marketing Blog
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]
    For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Analytics] Using Analytics to Get Higher ROI from Remarketing
    That tool is the data available via Analytics. To explain, Smart Lists is a process in which Google Analytics uses machine learning to analyze your conversion data and identify those users who are most likely to convert at some point in the future. Remarketing is one of the most popular tactics for online advertising campaigns.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] Harvard Business Review report: Using analytics to create customer value
    We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a. Brands & Marketers
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Analytics] 5 Actionable Insights to Extract From Your Landing Page Analytics
    In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Interested in how your landing page analytics can help you make better marketing decisions? And where there are landing pages, there is data.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 21, 2011
    [Analytics] Google Analytics Part 7: Boost Your Business ROI Using Internal.
  • OPENTOPIC  |  TUESDAY, MARCH 29, 2016
    [Analytics] Talena Debuts Predictive Analytics Software For Big Data Management
    Big data management vendor Talena is wrapping up its development work on new predictive analytics software that incorporates machine-learning algorithms and data visualization. Marketing Technology undefined
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Analytics] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. Content marketing is red-hot. Not because it's a passing fad, but because it works. So how do you get your C-suite to buy in? Show Them the Website Traffic. To your blog?
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Analytics] 26 Mobile App Analytics Tools For Digital Marketers
    The post 26 Mobile App Analytics Tools For Digital Marketers appeared first on Opentopic. Your customers are mobile, are you? Mobile technology has revolutionized digital marketing already. Now, imagine what business would look like five years from now. Truth is, the competition will keep getting stronger. Anyone with. Cognitive Technology
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Analytics] YouTube Launches New and Improved YouTube Analytics
    It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Have you seen your Insights account replaced by YouTube Analytics?
  • OPENTOPIC  |  FRIDAY, NOVEMBER 4, 2016
    [Analytics] Marketing Analytics for Data-Rich Environments
    We describe the history and the state-of-the-art in marketing analytics and provide future research directions in the context of big data for personalization, marketing mix, and privacy and security. The post Marketing Analytics for Data-Rich Environments appeared first on Opentopic. Marketing - Publishers
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Analytics] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    With 89% of B2B marketers using or planning to use predictive analytics, big data has now become an even bigger strategic asset. Leveraging predictive analytics takes the guesswork out of qualifying those leads. Predictive analytics hold incredible promise for your brand. What’s more, those leads must then be ranked.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Analytics] Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management
    Leadspace is the B2B predictive analytics and data management solution chosen by seven of the 10 largest enterprise software companies. Unique Combination of Technologies Will Increase Conversion Rates for B2B Marketers. Partnership Combines Lead Routing, Matching, Predictive Data Enrichment. ” About Leadspace. www.leadspace.com.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 3, 2010
    [Analytics] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
    Google Analytics is the default (and free) service that analyzes visitors to your website.  Twitter just recently released a beta of their Twitter Analytics to a select few users.  Wouldn’t it be cool if you could analyze visitors to your Facebook Page? Facebook Insights actually provides you with that data. 
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Analytics] Digital Marketing’s Massive Measurement Lies
    Measurement Media analytics marketing analytics retargeting search view-through Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Many even count the same results twice, all to show that marketing is contributing to results. Yikes!
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein
    The post Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein appeared first on Opentopic. – We’re experiencing artificial intelligence every day of our lives, even if we don’t know it or just take it for granted. Marketing - Financial Services
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 6, 2016
    [Analytics] How a Google Analytics change may be skewing your view of SEO’s value
    The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on Opentopic. – When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Tracking these statistics can literally.
  • OPENTOPIC  |  TUESDAY, OCTOBER 4, 2016
    [Analytics] Forrester study: How marketing analytics increases business performance
    Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. Marketing - Financial Services
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Analytics] How Customer-Centric Analytics Will Change the Future of Marketing
    We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. And that's all well and good, but there's a deficiency in many of these analytics platforms. Putting the Person at the Heart of Analytics.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Analytics] Announcing the Definitive Guide to Marketing Metrics and Analytics
    Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Download the Definitive Guide to Marketing Metrics and Analytics to learn: How to forecast and make decisions that demonstrate the improvement of your marketing efforts. Get it today! And much, much more!
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Analytics] 6 Handy Tools to Monitor Social Media Success
    Twitter Analytics. Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. Crowdbooster combines analytics and recommendations to create a guide for social media optimization. Analytics measure impressions, retweets, clicks, mentions, replies, likes and comments.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 2, 2012
    [Analytics] Is Your Organization Likeable? Are You Attracting the Right Buyers?
    Sally Field (Image via RottenTomatoes.com). The phrase “ Laws of Attraction ” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book  “ Thought Vibration or the Law of Attraction in the Thought World ” (Chicago, 1906).  This is a powerful question today. 
  • HUBSPOT  |  SUNDAY, MARCH 17, 2013
    [Analytics] Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
    Introducing Pinterest Web Analytics, From the Pinterest Blog. In this week’s top marketing story, Pinterest introduces a new analytics tool! Pinterest Web Analytics allows pinners to see which pins are getting the most clicks and repins in the context of what people are pinning beside them. More analytics! Email.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Analytics] 12 Secrets of the Human Brain to Use in Marketing
    Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Analytics] Twitter Rolls Out Analytics Tool
    Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Want to be able to measure your Twitter ROI?
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Analytics] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. This is a discussion I love having because the answers aren’t always obvious.
  • TONY ZAMBITO  |  SUNDAY, MARCH 18, 2012
    [Analytics] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Another words, we are not getting significant real revenue growth from them.”.
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Analytics] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. The link between high growth and frequent research is just the tip of the analytical iceberg. Engagement analytics are available directly through each social platform. Research Frequency.
  • CMO ESSENTIALS  |  TUESDAY, MAY 5, 2015
    [Analytics] Marketing Analytics, Stuff and Shakespeare: Where to Be and Not to Be
    While in Shakespeare’s day, scripture was practically law, today in business, data and analytics often carry a similar level of reverence. Brevity being the soul of wit, here’s the answer: you should never compromise on what you feel is quality content – even if someone cites analytics that say otherwise. Act 2, Scene 1.
  • OPENTOPIC  |  TUESDAY, AUGUST 30, 2016
    [Analytics] Leaking Leads? Here’s How to Plug Your Analytics Gaps
    Here’s How to Plug Your Analytics Gaps appeared first on Opentopic. Because a majority of the time, you’re nowhere close. You track incoming calls. Like 5% of the time. You’ve got lead reports. Which go up-and-to-the-right at least. It ain’t your fault. Our tools are limited. Cross-department assistance tricky.
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