INSIGHTIQ BLOG | MONDAY, JUNE 27, 2011
[Analytics] Bridging the Actionable Analytics Gap > Part2: Back to Basics
In a recent post I provided thoughts on how to bridge the actionable analytics gap assuming the analytic skills, tools and resource gaps are fulfilled and yet a large analytic divide still may exist in your organization. In this post I would like to go back and address analytic skills, resources and tools.
BLOG MY CALLS | WEDNESDAY, SEPTEMBER 25, 2013
[Analytics] Conversation Analytics: How it Works
LogMyCalls has spent over 15 months developing the Conversation Analytics engine. Every word is analyzed by the LogMyCalls Conversation Analytics engine. Calls that come through LogMyCalls are pushed through the Conversation Analytics engine. - The CA engine splits the call recording into two tracks simultaneously.
BLOG MY CALLS | MONDAY, SEPTEMBER 30, 2013
[Analytics] Conversion Rate How-To: Call Tracking and Google Analytics
Marketers can have all of this call analytics data sent—via plugins, webhooks or API—into proprietary dashboards, marketing automation solutions, or GA. In this blog we’re going to discuss specifically how to display call data inside Google Analytics. How does this DNI function interface with Google Analytics? Think about that!
SYNECORE | MONDAY, APRIL 22, 2013
[Analytics] The Whimsical Nature of Data Analytics
The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most. ONLINE IS THE PLACE TO BE. Seems sensible enough; OK, fine, got it.
CRIMSON MARKETING | WEDNESDAY, AUGUST 13, 2014
[Analytics] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.
CRIMSON MARKETING | FRIDAY, JANUARY 23, 2015
[Analytics] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. 1. Social Media. page views or more)?” ” 2.
FIFTH GEAR ANALYTICS | THURSDAY, JUNE 10, 2010
[Analytics] Web Analytics Forecasted to Grow at Rapid Pace
KOMARKETING ASSOCIATES | MONDAY, JUNE 11, 2012
[Analytics] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. While reviewing Analytics, you will also be able to review which sources have sent the most traffic and which topics are most interesting to your audience. Search Engine Marketing Blog
HUBSPOT | THURSDAY, JUNE 13, 2013
[Analytics] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. It seems promising, considering it''s listed in the drop-down menu for Analytics. Ready for it?
WINDMILL NETWORKING | FRIDAY, MARCH 20, 2015
[Analytics] A Detailed Guide to Using Slideshare Analytics
Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
VOLACCI | FRIDAY, OCTOBER 4, 2013
[Analytics] New Google Analytics Audience Reporting Will Empower Marketers
One of the biggest announcements to come out of this week’s Google Analytics Summit was the plan to unveil Google Audience Reports, a demographics-based report replacing the current Traffic Source option. Audience Reporting solves this problem by providing age, gender, and interest categories as dimensions in Google Analytics.
LOOPFUSE | THURSDAY, JANUARY 6, 2011
[Analytics] Visitor vs. Web Analytics and why you should care
For a long time Google Analytics and the like have done a great job of reporting on things happening on [.]. Thought Leadership Web Analytics Website AnalyticsIn today’s customer focused environment it is very important to understand how critical your website can be in the sales process.
VIEWPOINT | WEDNESDAY, MAY 1, 2013
[Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
FIFTH GEAR ANALYTICS | FRIDAY, FEBRUARY 10, 2012
[Analytics] The New Revenue Engine and the Role of Marketing Analytics
I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team
BLOG MY CALLS | WEDNESDAY, OCTOBER 30, 2013
[Analytics] How Accurate is Conversation Analytics?
Part of our job on Blog.LogMyCalls.com is educating the marketing and sales universe about Conversation Analytics. Last week we wrote a blog post called Does Conversation Analytics Actually Work? In this blog post we''ll answer a similar question: how accurate is Conversation Analytics? Here are a few reasons why. Call Gist.
CLIENT BRIDGE | THURSDAY, FEBRUARY 17, 2011
[Analytics] Social Media Analysis: Monitoring or Analytics?
The head of Avaya's social media strategy has researched numerous social media listening, monitoring, analytics, intelligence and insights firms. Sentiment Based Analytics. Analytic Aggregators. Beyond Sentiment Analytics. The author also categorized the firms and provides a short synopsis of each. Samepoint. Radian6.
FATHOM | MONDAY, APRIL 1, 2013
[Analytics] Web Analytics Wednesday Comes to Ohio City’s Market Garden
Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom.
MARKETING ACTION | WEDNESDAY, OCTOBER 23, 2013
[Analytics] Analyze This: Learn Marketing Analytics in a Week
Here’s why: By 2015, companies are expected to increase their marketing analytics budgets by 60% over 2012 spending, from 5.7% to 9.1%. It may seem like small potatoes, but it’s actually huge when you factor in (pun intended) the additional finding that nearly 63% of today’s decision makers currently do not use marketing analytics.
SOCIAL MEDIA B2B | TUESDAY, MARCH 19, 2013
[Analytics] Integration, Content and Analytics Drive B2B Digital Marketing Success
Analytics. Each of the three subject areas (Digital Integration, Content Marketing and Analytics) has its own page including a short video, links to download just that chapter of the whitepaper or the whole whitepaper. Analytics Key Findings: ? Ninety percent of your analytics spend should be on people. ?
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 8, 2011
[Analytics] Interesting insights from Google Analytics
B2B Lead Generation | Traffic Sources. Check out this image. Some interesting data here. Our take-away follows. Conclusion 1: The most popular source of traffic to Find New Customers is organic search. SEO is our # source of website traffic. That means when people type keywords like “ B2B Lead Generation into Google, we show up.
FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 13, 2012
[Analytics] Marketing Analytics and Good Strategy Go Hand-In-Hand
As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics.
VOLACCI | WEDNESDAY, OCTOBER 30, 2013
[Analytics] An Introduction to Marketing Analytics Tag Management
Every marketer has experienced the pain of trying to capture accurate marketing analytics. The process of maintaining an analytics platform can be at times nothing less than excruciating. But for those who have multiple marketing analytics platforms and lots of integrations, they may wish to look into a paid solution (i.e.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 18, 2013
[Analytics] AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform
As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. Well, this is embarrassing. It makes me feel much less clever.
BLOG MY CALLS | FRIDAY, MAY 24, 2013
[Analytics] How to improve email open rates: our marketing analytics experiment
Underneath, we are an analytics company. Conversation Analytics. Marketing Analytics. The tracked calls provide analytics. As the marketing team for a marketing analytics company, we practice what we preach. Marketing analytics is part of our DNA. LogMyCalls is an advanced call tracking platform. Big data.
SAZBEAN | WEDNESDAY, NOVEMBER 21, 2012
[Analytics] 3 Hidden Optimization Tips in Google Analytics
It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites. But that’s only part of the equation. News & Notes
FIFTH GEAR ANALYTICS | WEDNESDAY, AUGUST 18, 2010
[Analytics] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)
The cost of not pre-evaluating marketing campaigns through analytics and account services can be deadly. We’ve all been there before. “I have this great idea for a marketing campaign! Consult your Marketing Analytics coaches for advice in this area as well – don’t be shy! Megan Jasinski. Marketing is a marathon, not a sprint.
HUBSPOT | THURSDAY, NOVEMBER 18, 2010
[Analytics] Twitter Rolls Out Analytics Tool
Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Want to be able to measure your Twitter ROI?
VOICE-BASED MARKETING | FRIDAY, OCTOBER 17, 2014
[Analytics] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
Marketing has become synonymous with data and analytics. The data now available to us from our marketing efforts, including call analytics , offers more opportunity to optimize ROI, yet we have somehow ended up with more systems and siloed data than we know what to do with. General Google Analytics Integrations Why yes, I did.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 27, 2013
[Analytics] Aginity Puts a Customer Data Platform on an Analytical Appliance
Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. On to Aginity itself.
HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
[Analytics] Twitter Introduces Free Twitter Web Analytics Tool
Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. Connect with HubSpot
AD YOUR COMMENT HERE | TUESDAY, JULY 31, 2012
[Analytics] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year).
VOICE-BASED MARKETING | WEDNESDAY, MAY 21, 2014
[Analytics] How to Set Up Remarketing in Google Universal Analytics
In this article I will walk you through the step-by-step process for setting up a remarketing campaign in Google Universal Analytics. In order to set this up you need to have already switched over your traditional Analytics account to Universal. You must also have your Google Analytics and Google AdWords accounts linked.
VIDYARD | FRIDAY, FEBRUARY 13, 2015
[Analytics] Track Video Engagement Data In Your Google Analytics Dashboard
As we’ve discussed in the past, tracking your video view data in your web analytics dashboard is the missing piece to gaining a complete picture of how your visitors engage with your site. Today, let’s chat about some of the cool things you can do with Google Analytics. Want to see what that looks like? Ready to try it out?
VIEWPOINT | THURSDAY, FEBRUARY 2, 2012
[Analytics] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Assessment and recommendations.
CRIMSON MARKETING | WEDNESDAY, MARCH 5, 2014
[Analytics] CMOs: Are You Utilizing Marketing Analytics?
There’s a slew of marketing analytics available out there, yet most projects fail to use them. The post CMOs: Are You Utilizing Marketing Analytics? The latest CMO Survery reports “that on average, only 32.5% of projects use marketing. appeared first on. Other Interesting Topics
FATHOM | TUESDAY, AUGUST 19, 2014
[Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics. Analytics / Big Data Content Marketing SEO
BLOG MY CALLS | THURSDAY, SEPTEMBER 26, 2013
[Analytics] 10 Ways to Use Conversation Analytics to Make More Money
We launch Conversation Analytics in two weeks. You can read more about the Conversation Analytics launch and the Step-by-Step about how Conversation Analytics works elsewhere on Blog.LogMyCalls.com. This blog is about how Conversation Analytics can be used to make more money, improve ROI, and optimize campaigns. Forever.
EMAGINE B2B BLOG | TUESDAY, JANUARY 31, 2012
[Analytics] Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsAdvanced Segments Advanced segments allow [.].
HUBSPOT | MONDAY, JULY 20, 2015
[Analytics] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
Analytics Professional Development DailyThe sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it? Let's look at which metrics can help you show your work in certain areas.
FATHOM | TUESDAY, MARCH 25, 2014
[Analytics] Spring Cleaning for Google Analytics
For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Link your Analytics to Google Webmaster. Link AdWords and Analytics to gather valuable paid data. Dive a little deeper into Analytics, extend the date range to the past 12 months.
WINDMILL NETWORKING | FRIDAY, AUGUST 29, 2014
[Analytics] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. Author information. Tammy Kahn Fennell. Tammy Kahn Fennell. Social Media Productivity
MARKETING GENIUS BLOG | WEDNESDAY, JUNE 2, 2010
[Analytics] Predictive Analytics for B2B Marketing
When you make good use of Marketing Analytics you can focus your attention on the right campaigns and optimize these campaigns for conversion (see my earlier posts on demand generation metrics ). Predictive Analytics and its close cousin Behavioral Targeting are focused on giving you insights into what will happen next. Tweet This!
INSIGHTIQ BLOG | TUESDAY, MAY 15, 2012
[Analytics] The Social Network Cashes In and Analytics Plays a Role
Traditional customer analytic environments can benefit from those Social Network Analysis (SNA) techniques as well but what is SNA and how can it be used within traditional customer analytic environments? SNA can enhance your customer analytics environment through increased insight. Those SNA metrics include -.
MODERN B2B MARKETING | WEDNESDAY, JULY 13, 2011
[Analytics] Announcing the Definitive Guide to Marketing Metrics and Analytics
Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Download the Definitive Guide to Marketing Metrics and Analytics to learn: How to forecast and make decisions that demonstrate the improvement of your marketing efforts. Get it today! And much, much more!
EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, DECEMBER 11, 2013
[Analytics] Developing Your Marketing Analytics Strategy - A 3 Step Approach
Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ?
SMALL MANUFACTURER BLOG | TUESDAY, OCTOBER 8, 2013
[Analytics] Using the Google Analytics Social Report (Part II)
In Part One of this series , I talked about how to set up the Google Analytics Social Report. Log into Google Analytics and click on “Admin;” Once you’re on the Admin page, click “Goals.” “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
SMALL MANUFACTURER BLOG | WEDNESDAY, APRIL 25, 2012
[Analytics] Quick Tip: Filter your IP Traffic in Google Analytics
Google Analytics (GA) collects a great deal of data about your Website visitors and then dumps it into your lap. Make sure you have administrator access to Google Analytics , then follow the steps below. 1. Log into Google Analytics and click the “Admin” button on the right corner. 2. ” 3. ” 5. Thank you!
KEO MARKETING | TUESDAY, DECEMBER 9, 2014
[Analytics] Why You Should Upgrade to Universal Analytics Now
Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. web analytics analytics google keo marketing search engine optimization
WINDMILL NETWORKING | FRIDAY, NOVEMBER 28, 2014
[Analytics] Analytics and Sleuthing Tools for reddit
Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. A lot of my friends in the marketing world are, like me, pretty big data nerds. Reddit
BLOG MY CALLS | MONDAY, NOVEMBER 11, 2013
[Analytics] Top 10 Reactions to Conversation Analytics
These are real reactions from real people that have seen Conversation Analytics. We emailed him about the Conversation Analytics release. This response came after we explained exactly what Conversation Analytics does and how it works. This will change marketing analytics forever.". Conversation Analytics can do this.
DIGITAL VOICES | FRIDAY, AUGUST 23, 2013
[Analytics] 5 Awesome Social Campaigns that Illustrate Social, Mobile, Analytics and Cloud (SMAC) Synergy
At Ayantek we refer to the SMAC Stack as the combination of social, mobile, analytic, and cloud technologies. However, as you will surely see, they could not have been nearly as successful had they not incorporated mobile, analytics, and cloud technologies. Happy Friday, everyone! Don’t know what the SMAC Stack is? Scotsman Ice.
FIFTH GEAR ANALYTICS | THURSDAY, DECEMBER 15, 2011
[Analytics] What do your web analytics tell you? A few quotes to ponder.
Web Analytics is more than just measuring visits and page views on your website. Here are a few quotes to get you thinking about what you are measuring with your web analytics program (or perhaps not measuring, but should be). People won’t use your Web site if they can’t find their way around it
BIZNOLOGY | FRIDAY, SEPTEMBER 2, 2011
[Analytics] Book review of Marshall Sponder’s Social Media Analytics
If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. Instead, Social Media Analytics is a grand tour of the big questions in analytics today.
CRIMSON MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Analytics] How To Create Killer Content With Google Analytics
This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. Google Analytics has the tools and resources to provide you with an abundance of information for optimization. Lead Generation. Customer Retention. Brand Awareness.
HUBSPOT | FRIDAY, MARCH 23, 2012
[Analytics] 5 Actionable Insights to Extract From Your Landing Page Analytics
In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Interested in how your landing page analytics can help you make better marketing decisions? And where there are landing pages, there is data.
VIDYARD | FRIDAY, JULY 17, 2015
[Analytics] Use Video Marketing Analytics to Learn about Your Videos and Viewers
Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? Find out how video marketing analytics can impact your business results! Are you guilty of the fly-by-posting, A.K.A.
VOICE-BASED MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Analytics] Marketing Analytics: A Must Have in 2014
There is a good chance your team may be missing one important component: an analytics expert. recent study from The Online Marketing Institute revealed 37% of executives overseeing online marketing campaigns are unhappy or dissatisfied with the level of digital analytics skills from their teams. Tie Calls Into Other Analytics.
HUBSPOT | WEDNESDAY, MARCH 4, 2015
[Analytics] How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]
On March 11, HubSpot''s VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. Analytics Daily Every marketer needs data. You need data to show your boss the value of your work.
FATHOM | THURSDAY, SEPTEMBER 24, 2015
[Analytics] Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics”. However, many of the new iOS 9 apps are also “designed to shut out analytics and other trackers in Safari.” New iOS “ad blocker” apps are also able to block analytics and other tracking tools. link]. SEO Disasters: Preventing The Unthinkable”. link]. link]. link].
FIFTH GEAR ANALYTICS | TUESDAY, JUNE 8, 2010
[Analytics] Virtual Database Analytics
CMO ESSENTIALS | TUESDAY, MAY 5, 2015
[Analytics] Marketing Analytics, Stuff and Shakespeare: Where to Be and Not to Be
While in Shakespeare’s day, scripture was practically law, today in business, data and analytics often carry a similar level of reverence. Brevity being the soul of wit, here’s the answer: you should never compromise on what you feel is quality content – even if someone cites analytics that say otherwise. Act 2, Scene 1.
HUBSPOT | TUESDAY, DECEMBER 31, 2013
[Analytics] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Setting up the custom Google Analytics report to get you this added insight is as easy as 1-2-3! Log in to your Google Analytics account and head over to the Customization tab.
MODERN B2B MARKETING | FRIDAY, APRIL 20, 2012
[Analytics] B2B Marketing Analytics – Getting Across The Goal Line
They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it. With marketing analytics, you have the ability to review and analyze. And so much more.
HUBSPOT | FRIDAY, FEBRUARY 17, 2012
[Analytics] 9 Ways to Make Your Marketing Analytics Actionable
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To. 1). Have you ever?
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Analytics] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". Google to Launch Dedicated Google+ Analytics Tool. Are you looking forward to having access to dedicated Google+ analytics? Am I right? Say it with me, marketers: "It's about time.".
BLOG MY CALLS | THURSDAY, OCTOBER 24, 2013
[Analytics] 5 Ways Conversation Analytics Increases Conversions
Since Conversation Analytics is such a revolutionary product on the call tracking and marketing analytics landscape, we''re struggled to define exactly what it is best used for. Or, said another way, we''ve struggled to define it''s purpose. - Is Conversation Analytics a tool to improve marketing ROI? More Conversions.
EMAGINE B2B BLOG | WEDNESDAY, DECEMBER 10, 2014
[Analytics] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them.
BLOG MY CALLS | MONDAY, MARCH 17, 2014
[Analytics] The 6 Most Common Questions About Conversation Analytics
Conversation Analytics is a new and proprietary tool from LogMyCalls. Conversation Analytics was created to fix that problem. For a full treatment of Conversation Analytics read this blog or read this White Paper: 45 Cool Analytics We Can Extract From Phone Calls. 2) Does Conversation Analytics work? 1) What is it?
LEADERSHIP | FRIDAY, OCTOBER 9, 2015
[Analytics] Predictive Analytics Takes CMOs From Survive to Thrive
Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? Only 2% of those polled denied having any interest in predictive analytics. 34%), to implement analytics solutions in under 2 weeks (36% v. That’s my prediction, anyway.
B2B MARKETING SAVVY | MONDAY, AUGUST 31, 2009
[Analytics] Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals
Twitteranalyzer Google Analytics for Twitter users. Omniture Adds Twitter Analytics to SiteCatalyst for Enterprise Clients (3/09) Omniture/SiteCatallyst is one of the most widely installed enterprise website metric suites. Twitter.com on Analytics Twitter themselves, on Twitter. And results were positive. Welcome!
MODERN B2B MARKETING | WEDNESDAY, JULY 27, 2011
[Analytics] 18 Must-Know Marketing Analytics and Metrics Experts
by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Amy Africa.
PWB MARKETING BLOG | FRIDAY, JUNE 17, 2011
[Analytics] Google Analytics Part 5: Another Incredibly Useful Google.
FIFTH GEAR ANALYTICS | TUESDAY, MAY 29, 2012
[Analytics] Applying the Lessons of “Simplify and Repeat” to Analytics
Application of the model to new opportunities. I was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. Select the right analytical tools given the business application. Analytics marketing analytics Vida Tamoshuna
HUBSPOT | WEDNESDAY, NOVEMBER 30, 2011
[Analytics] YouTube Launches New and Improved YouTube Analytics
It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Have you seen your Insights account replaced by YouTube Analytics?
HINGE MARKETING | FRIDAY, SEPTEMBER 11, 2015
[Analytics] Why Your Google Analytics Data is Wrong and How To Fix It
Every day, I go into a new Google Analytics account and look at numbers that are not accurate. Before we get in too deep, let’s take a step back to Google Analytics 101 to make sure we understand a few metrics that will be talked about throughout this post. SEE ALSO: Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1.
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
[Analytics] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. About the Author: Megan Jasinski is an Account Manager with marketing analytics company SIGMA Marketing Group. Megan Jasinski.
HUBSPOT | THURSDAY, JUNE 5, 2014
[Analytics] Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. New Pinterest Analytics. Pinterest also gave us a sneak peek of a new analytics tool. and continue to use our marketing software''s analytics to see how Pinterest is driving traffic, leads, and customers, to our website.
BLOG MY CALLS | WEDNESDAY, NOVEMBER 20, 2013
[Analytics] Advertisers, Agencies, and Publishers: How They're Using Conversation Analytics
It''s been about 1 month since we launched Conversation Analytics. Advertisers, agencies and publishers are LOVING Conversation Analytics. Conversation Analytics literally ''listens'' to the content of the calls to determine what happened on the call. The response has been tremendous. Bring Value to Agencies.
PWB MARKETING BLOG | TUESDAY, JUNE 21, 2011
[Analytics] Google Analytics Part 7: Boost Your Business ROI Using Internal.
BLOG MY CALLS | WEDNESDAY, MAY 7, 2014
[Analytics] What is Conversation Analytics? [Under 100 Words]
Conversation Analytics allows businesses to analyze the actual content of their phone calls the actual words and phrases spoken on calls between businesses and prospects. For a smattering of the metrics Conversation Analytics can provide, take a look at this infographic. This data is truly groundbreaking
MODERN B2B MARKETING | WEDNESDAY, APRIL 13, 2011
[Analytics] 10 Tweetable Lessons in Marketing Analytics and ROI
by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. To learn more about marketing analytics, follow me @jonmiller2 or check out our Modern B2B Marketing posts about Marketing Accountability. ?.
BLOG MY CALLS | MONDAY, APRIL 21, 2014
[Analytics] Q&A About The Q1 Conversation Analytics Call Report Infographic
The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. The calls ran through our Conversation Analytics engine and metrics came out the other side. And, because we released Conversation Analytics itself in Q4 of 2013, this was the first full quarter of data we had access to. Oh yeah. Anythin
HUBSPOT | THURSDAY, APRIL 19, 2012
[Analytics] Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. Honestly? Page likes. Page post likes.
CLIENT BRIDGE | THURSDAY, MARCH 8, 2012
[Analytics] Making Marketing Analytics Actionable
Analytics can tell you whether or not your marketing efforts are paying off. But according to Hubspot, the true value of analytics isn't what they tell you about your past marketing initiatives, but instead, what they tell you about how to adapt and improve your marketing efforts. View Original Article
INSIGHTIQ BLOG | FRIDAY, AUGUST 3, 2012
[Analytics] Big Data Analytics: An Evaluation of Leaders, Progress, and Community
KDNuggets.com recently released the results of their annual data mining software usage survey and the top 4 analytic software packages used are open source. Other nice open source analytic solutions are available such as KNIME, WEKA and Orange. Are commercial analytic solutions like SAS and SPSS being phased-out?
HUBSPOT | MONDAY, JULY 25, 2011
[Analytics] Google+ to Launch Business Profiles with Analytics in Q3
Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. It is reasonable to assume that they will be in some way connected to Google Analytics. According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait.
FIFTH GEAR ANALYTICS | THURSDAY, DECEMBER 22, 2011
[Analytics] Marketing Analytics: The Value of ‘Getting to Know’ Your Data.
In a perfect world, analysts and business teams work collaboratively to develop and implement marketing programs. Throughout the process, ideas are shared, analyses and reports are vetted, and decisions are made based on knowing all the facts. The world is not perfect.
MODERN B2B MARKETING | MONDAY, MARCH 28, 2011
[Analytics] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Marketing Analytics Deep Dive: Bounce Rates and Why They Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Are they relevant?
VIDYARD | FRIDAY, NOVEMBER 28, 2014
[Analytics] Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns
Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Deltek Realizes the Value of Video Analytics in Shortening Sales Cycles. So … use that data! Aight? Campaign Overview. Notable Results.
LEAD VIEWS | THURSDAY, DECEMBER 13, 2012
[Analytics] The Grand Unified Theory of Revenue Generation
B2B marketing B2B Sales Lead analytics Lead Nurturing Marketing Automation Sales Analytics Sales – Marketing Alignment b2b chief revenue officer Demand Generation grand unified theory leads Revenue Generation sales cycle Sales FunnelVisit my website for full links, other content, and more! ]].
SAZBEAN | WEDNESDAY, APRIL 13, 2011
[Analytics] Measuring What Matters – Digital Insights & Analytics
Ken Burbary , Vice President – Group Director of Strategy & Analysis at Digitas, posted this great presentation on digital insights & analytics, about what sorts of things you can measure online and what you can learn from those measurements. News & Notes
BLOG MY CALLS | MONDAY, OCTOBER 28, 2013
[Analytics] How Agencies Use Conversation Analytics to Make More Money
They use call tracking and they use Conversation Analytics. Conversation Analytics changes that. For example, Conversation Analytics can track which phone calls result in a new appointment, purchase, or follow-up phone call. That''s why agencies love Conversation Analytics. Getting Credit for Calls. Calls are great.
SMALL MANUFACTURER BLOG | WEDNESDAY, APRIL 11, 2012
[Analytics] Six DIY Google Analytics Fix-Its for Small Businesses
I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. 1. No link between AdWords and Analytics. Your GA data is GOLD.
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Analytics] How Customer-Centric Analytics Will Change the Future of Marketing
We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. And that's all well and good, but there's a deficiency in many of these analytics platforms. Putting the Person at the Heart of Analytics.
VOLACCI | FRIDAY, JANUARY 24, 2014
[Analytics] Installing Google Tag Manager and Universal Analytics on your Drupal Website
Erik Wagner , Program Manager at Volacci, walks you through the steps of installing Google Tag Manager and Universal Analytics on your Drupal website. Transcript: Hey folks, this is Erik Wagner from Volacci, and today I’m going to be walking you through installing Google Tag Manager and Universal Analytics onto your Drupal website.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, APRIL 14, 2012
[Analytics] Infusionsoft Revamps Its Interface, Adds New Campaign Builder, Web Analytics and Lead Scoring
This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product. Stated so plainly, this doesn’t sound like much.
FIFTH GEAR ANALYTICS | FRIDAY, MAY 13, 2011
[Analytics] IT and Marketing: The Impact of Big IT Vendors on Marketing and Analytics. (Part 3 of 6)
The marketing and analytics landscape continues to morph into something new altogether, requiring new skill-sets, new technologies, and a way to bring it all together. The big IT vendors out there are acquiring this company and that. During this third part of our series into a deep dive on the April 2011 cover story in Information
HUBSPOT | FRIDAY, NOVEMBER 11, 2011
[Analytics] LinkedIn Launches Analytics Tool for Groups
This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. You can access the analytics by visiting the "Groups" tab in LinkedIn and clicking the little blue graph icon underneath the Group's name. Join HubSpot's Inbound Marketers Group on LinkedIn for more news and conversation on LinkedIn Analytics.
WINDMILL NETWORKING | MONDAY, JULY 27, 2015
[Analytics] Use Google Analytics to Discover the Quality of Your Social Media Traffic
Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. However many feel overwhelmed with all the data available in their analytics. This information allows us to be constantly improving our marketing strategies and making them better.
BLOG MY CALLS | TUESDAY, DECEMBER 3, 2013
[Analytics] How Conversation Analytics Knows Your Customer Cancelled
Anyway, one of the many metrics Conversation Analytics can extract from phone calls is Cancellation Language. In other words, Conversation Analytics from LogMyCalls can determine if a customer cancelled during a phone call. This blog post is about how Conversation Analytics knows that. The Phrases. Cancel my service.