When you make good use of Marketing Analytics you can focus your attention on the right campaigns and optimize these campaigns for conversion (see my earlier posts on demand generation metrics ). Predictive Analytics and its close cousin Behavioral Targeting are focused on giving you insights into what will happen next. Tweet This!

Now, you can add remarketing options by using Google Analytics data.    . For more details on remarketing with Google Analytics, click here. Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post. Here are some examples of what you can do now:  . Keyword Remarketing.  Medium.   Mobile.

Lucky for you, YouTube recently launched an improved and more thorough analytics report to help you understand what's working and what isn't with your video marketing efforts. To access your videos' YouTube analytics reports, simply log in to your YouTube account and visit [link]. YouTube Demographics Report. What does it measure?

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.

From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article

Newlands recommends Alerti since it has good analytics and a free 90 day trial. Analytics Social NetworksMany social media monitoring tutorials are confusing and do not address the needs of the people reading them very well. See what he says below: Highlights: Integrate SMM tools into your social marketing campaigns.

Google has many ways of tracking conversions–everything from Google Analytics to Google Checkout to the Google toolbar–and we know that they are using machine learning to extrapolate from small sets of data to large ones. Image via CrunchBase. But that’s not the odd thing. The search leader might be working on a new game.

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Assessment and recommendations.

HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? believe this analytics change with it’s pricing strategy removes HootSuite as a tool that small businesses can afford. per month (or $71.88

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers. Search Engine Marketing Blog

Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Want to be able to measure your Twitter ROI?

Analytics News & Notes Social Media Social NetworksTwitter can be very difficult to use, especially for new users. lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency).

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Analytics.

Modern business analytics and marketing dashboards – when executed correctly – can  provide marketing executives the real-time information they need to move a prospect along the sales pipeline, and identify the proper time to reach out to leads with a sales call. Digital Strategy Uncategorized Analytics marketing strategy Metrics Technology

Analytics Social Media Social NetworksJason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject. No BS Monitoring and Measurement. View more presentations from Jason Falls.

If you set up goals within Google Analytics, Google will start tracking social media activity for these goals.  If you go to the traffic sources section of Google Analytics, select all traffic and then select the relevant goal you can view the conversion rate across any channel. 'By Ian Cleary, {grow} Contributing Columnist. percent.

Analytics CRM Campaign Management Database Marketing Database Management Marketing Strategy Response Analysis Sales Enablement Sales Optimization Web Analytics database marketing Long Tail Theory Martha Bush Paretos LawMartha Bush. Mr. Anderson gives many great examples of the converse to Pareto.  Tweet This! Share this on Facebook.

Marketing analytics are red hot. If you think about it, this avalanche of data is also fueling the growth of analytics.  The social conversations are giving marketers an unending stream of incoming data but marketers need advanced analytical capabilities to identify, analyze and describe patterns amidst all the digital garbage. 

Utilize your website analytics, your media purchasing data, your social media metrics, and your sales conversion rates. I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. It was created by an agency in Wallingford, CT called Impact Branding & Design.

Now that the New Year is upon us it is time to review analytics in 2011 and look ahead to 2012. 2011 in review : Analytics became a Sport : Several analytic competition sites became highly visible in 2011, the most prominent being Kaggle.com.  Analytics hype continued to climb in 2011 with the help of that movie. 

As we move into this any-device, any-content ecosystem, analytics become an important factor in the television experience. It provides feedback about the devices that are used that analytics and big data management are well positioned to support. Television used to be simple. These channels brought you a variety of shows.

Email Marketing analytics click rate email email marketing KPI measurement metrics open rateIt often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. But are they? Good luck!

Marilyn Manson had nothing on the Cleveland analytics professionals who rocked the House of Blues before his concert yesterday.Prior to last night, Web Analytics Wednesday (WAW) last took place in Cleveland in December 2009. Big Data/Predictive Analytics Company News Cleveland Cleveland Cavaliers Foundation Room House of Blues WAW.

While most businesses know the value of Google Analytics, there are a straggering amount of sites that still do not have this free tool installed on their site. Many sites, while they do have Google Analytics installed, are not measuring basic metrics such as hits, views, visits and conversions, or even have goals established.

This is the first in a series of blog postings about sick sales funnels, a notion that IDC popularized in 2011. ll explore this malady by explaining how to recognize warning signs, perform a diagnosis, and treat underlying causes. We view a funnel as a sales process owned jointly by sales and marketing. Does your funnel show any of these symptoms?

Traditional marketing analytics did little to help marketers create a picture of current and future success. The newest revenue cycle analytics bring all aspects of lead behavior, campaign effectiveness and sales response into crystal clear view. Your analytics should provide an in-depth look into each stage by examining: Lead flow.

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. It takes about 1.6 Nearly 2.5 Sales lead rates decline after the fifth contact cycle.

Check out your referring sites through your analytics. Analytics SEO Search marketingGet leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did?

Organic Search Business Google Google Analytics keywords marketing Search engine optimization social media Web search enginePhoto credit: Search Engine People Blog. The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. This is perhaps the most important metric to pay attention to.

About the Author: Bill Harris is a Practice Leader in the Healthcare and Consumer Markets for marketing analytics firm  SIGMA Marketing Group. Analytics CRM Marketing Strategy Personalized Communication Segmentation Bill Harriss Consumer Segmentation Customer Profiling Customer SegmentationBill Harriss. iPads, smartphones, etc.,

Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROIROI stands for Return on Investment. Period. No, that’s not true. But I bet you don’t care about that.

Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Do you use the Intelligence tab in Google Analytics? Being aware of events or sites which are sending you traffic is also important. News & Notes

Google Analytics Integrated Marketing Paid SearchAccording to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. The choice is clear.

B2B marketing B2B Sales CRM CRM Integration Lead analytics Marketing Automation Marketing ROI decision-makers executive suite Lead Generation results ROI Sales FunnelObtaining sponsorship and resources to implement (or replace) a marketing automation solution is no easy task. Your biggest challenge will always be in the executive suite.

In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Interested in how your landing page analytics can help you make better marketing decisions? And where there are landing pages, there is data.

Analytics. Each of the three subject areas (Digital Integration, Content Marketing and Analytics) has its own page including a short video, links to download just that chapter of the whitepaper or the whole whitepaper. Analytics Key Findings: ? Ninety percent of your analytics spend should be on people. ?

by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. To learn more about marketing analytics, follow me @jonmiller2 or check out our Modern B2B Marketing posts about Marketing Accountability. ?.

Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Well that’s understandable, since the app itself still doesn’t have its own set of analytics like, say, Facebook Insights.

Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! And [.].

B2B Marketing Infographic Modern B2B Marketing b2b marketing best practices Marketing Analytics marketing dashboardsby Jason Miller Do you have a good marketing dashboard in place? In order to create the perfect marketing dashboard, you need to determine the right number of metrics to best understand what is really going on with your data.

B2B marketing B2B Sales Lead analytics Lead Conversion Lead Generation Lead Lifecycle Management Lead Nurturing Sales – Marketing Alignment dead leads Demand Generation lead cycle leads marketing qualified leads SalesDemand generation can be difficult at times because marketers occasionally need to balance competing interests.

But since you are already using Google Analytics to measure the success of your website, why not take advantage of their new social tracking? Once you are setup, head over to Google Analytics and then Traffic Sources. Social Plugins: This is some of the best data that Google Analytic has to offer. Here are Google’s instructions.

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Fix It: Enter closed-loop analytics. What are your favorite analytics tools, and why?

This is all facetious, but it does represent the capabilities that are possible today when using RFID integrated with other applications, including marketing technologies and marketing analytics. Analytics Marketing Strategy Marketing Technology Personalized Communication Digital Marketing Mike Fuqua RFIDMike Fuqua. Tweet This!

Analytics Social Media Social NetworksJust like social media, itself, measuring social media is a relatively new discipline. While everything needs (and should) track back to business objectives and metrics, there are some interesting social media metrics which can give you leading indicators about what’s happening (or going to happen).

Analytics Content News & Notes SEOI gave a talk on how to use the keyword and search engine insights for your website to build a community at FOLIO:SHOW 2011 earlier this month. The great thing about digital content is that we have so much data about how people are getting to it, sharing it and using it.

Analytics Marketing Social Media Social Networks StrategyEveryone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. The reason to measure is to see how you’re doing in achieving your goals. Social media and online marketing doesn’t work in a vacuum.

Google Analytics is one way of doing this. Discussion Soap Box Cognito Financial Brand Financial services Finextra Google Analytics Hootsuite IR Web Report stocktwits Visible BankingIt’s been a busy week for social media in financial services…and it’s only Tuesday. But who is lagging and why? Why now?

B2B marketing B2B Marketing Online B2B Sales Lead analytics Lead Conversion Lead Generation Lead Nurturing Lead Value Lead Volume Marketing ROI online marketing Sales EnablementThis is the third (and last) in a series of blog entries about sick sales funnels.  In the second, I discussed questions and issues that could point to a diagnosis. 

B2B Lead Generation | Traffic Sources. Check out this image. Some interesting data here. Our take-away follows. Conclusion 1: The most popular source of traffic to Find New Customers is organic search. SEO is our # source of website traffic. That means when people type keywords like “ B2B Lead Generation &# into Google, we show up.

recently wrote a short article on utilizing Web analytics to develop a strategy for microblogging on sites like Twitter.  Follow your LinkedIn traffic in your Web analytics tools as well.  Let your analytics be your guide to building relationships on LinkedIn and other social networking sites.  Wendy Boyce. Tweet This!

CRM Customer analytics ROI customer equity customer lifecycle marketing ROI return on marketing investment ROMIThe value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the customers. An introduction.

For example, LogMyCalls is soon to launch a service called Conversation Analytics. Conversation Analytics allows our system to hear what is going on in a phone conversation, without having a person actually listening to the phone call. Algorithms and indicators and speech analytics make all of this possible. Web 2.0” Web 2.0

Read Google Analytics Social Reports Provide Huge Metrics Edge  here. We recently read this article that points out some good actionable tips and highlights 5 new reports designed to help you track valuable social media insights.  How will the information found in these reports shape your social media campaigns?

'We live in the age of integration on all possible levels: technology, management, marketing, analytics and – soon – content marketing. The company just introduced a benchmarking tool in Google Analytics focused on the customer journey. And Google knows it as well.

Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. Honestly? Page likes. Page post likes.

Check out our series on Google Analytics for some tips. Business Blogging Blogging Content Marketing Google AnalyticsHave you ever wondered what types of content are most popular amongst B2B marketers? Or how many tactics B2B marketers use in their content marketing efforts? New research reveals these answers. What are your thoughts?

The above analytical areas are now table stakes in marketing best practices in your industry. Customer Data Integration Financial Services Marketing Marketing Analytics Marketing Strategy Marketing Technology Multi-Channel Marketing Segmentation Customer Profiling Demographic Profiling Martha BushData Integration is the start.

Tags: marketing analysis marketing analytics marketing dashboards

Google Analytics didn’t invent marketing and web analytics, but they certainly did popularize it. There are competitors to Google Analytics, very good competitors in fact, but Google Analytics is more accessible to the masses. Reasons We Love Google Analytics. No other online analytics platform approaches it.

Analytics Pro : This one is simple: Google analytics on your iOS device for $6.99. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  The solution: Help your CMO manufacture more time. Content Apps. price tag.

Recently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”. B2B Web Strategy Internet Marketing Social Media

Analytics Marketing StrategyWhen you’re trying to get a handle on how well your site is doing, it can be helpful to compare it to other sites on the Internet. Both Alexa and Compete offer up a ranking of your site compared to all the other sites they know about. Don’t get too caught up in the exact ranking numbers. Thoughts?

What I did see, however, is more and more B2B marketers  beginning to implement social media programs, put in place more formal lead management/nurturing programs, and execute more customer analytics activities instead of just talking about the need to do so. George Hollister. DMA:2010. But you already knew that.   Are you there yet?

I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. Instead, Social Media Analytics is a grand tour of the big questions in analytics today. Because social media analytics is so new, there are no universal best practices.

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? Most analytics packages, including Google Analytics, use last touch attribution as their main method of reporting.

In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm ). Store. Analyze. Share. Barriers to Entry.

Analytics will play an important role towards reaching understanding.  The combined use of analytics and predictive buyer modeling can yield an insightful picture into how these new behaviors translate into uncovering why buyers make purchase decisions.  © All Rights Reserved Peter Schofield. Getting To Know The New SMB Buyer.

Analytics Best Of Marketing Social Media Strategy2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! The move has gotten quite a response , but only time and sales will tell whether it was successful for the brand’s bottom line. from a combination of sources. Thoughts?

Yesterday, the company announced that an analytics dashboard is now live within groups. Application Discussion Resources analytics B2B social media dashboard linkedin measurement Social MediaLinkedIn continues to be enhance its platform for B2B communicators. That was a small change and a much needed addition. LinkedIn Dashboard.

About the Author: Wendy Boyce is the Social Media & Marketing Manager at  SIGMA Marketing Group , an integrated marketing analytics firm. Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine. What a great piece for DMNews to include. DMNews 2010 Essential Guide to Email Marketing. Finally someone gets it! 

Google Analytics offers a cheap and simple method of analyzing how people are getting to your web site. Marketing Efficiency inbound marketing Lead Nurturing marketing funnel modern marketing online marketing online marketing funnel tips for Google analyticsInbound marketing, especially for B2B companies, is difficult to get right.

Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon. Social Media Marketing Web Analytics Facebook metrics Google Hootsuite how to measure social media success Klout Kred Olivier Blanchard social media measurement social media metrics social media ROI Twitter metricsNine Blog Metrics.

Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors.

Predictive analytics and modeling has mostly been about exactly what the name implies – an exercise in using analytics to predict and model different scenarios.  Bringing a qualitative interface to the quantitative analytics. Even in quantitative predictive analytics, this point is often overlooked.  Image via Wikipedia.

Fundamentally, the argument is one of analytics. They want analytics. Agencies need to provide these analytics. But they don't offer any level of analytics. LogMyCalls is a call tracking platform with features designed specifically for agencies to use AND to provide to their clients. Hundreds of agencies use it.

Measurement #B2Bchat analytics Google Analytics measurement metrics reporting storifyWhat are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012? You can also view the summary on Storify.

Analytics CRM Marketing Database Management Marketing Metrics and Reporting Marketing Strategy Marketing Technology Multi-Channel Marketing Personalized Communication Segmentation Social Media Web Analytics customer personas Customer Segmentation database marketing Martha BushMartha Bush. have to argue with this word swap.  Tweet This!

Analytics B2B Marketing Online B2B marketing Search Engine Marketing b2 websites Farmer Update Google Algorithm change Panda Update Search engine marketing Search engine optimization SEO website analyticsAt LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US.

Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work! reposted my blog post and nobody is responding. People like my Facebook page but none of them buy anything from it! But it looks like my business closed down if I abandon it so I’ll just have an intern do it for me.”

Marketing Efficiency analytics engagement marketing automation Modern Marketing Lessons Modern Marketing Strategy segmenting targeting The Godfatherby Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. To convert is to trust.

Analytics Marketing Social Media Social Networks StrategyJay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. generally like the steps and agree with them.a The 6 step process for measuring social media. View more presentations from Jay Baer. What do you think?

[Posted by Mickael Bentz, Product Marketing Manager, Neolane] Reason One: Qualification & Web Content Optimization Connecting web analytics with a cross-channel marketing solution allows you to track post-click behaviors to qualify people individually. Best Practices Mickael Bentz Posts

If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney. Search Engine Optimization (SEO) Web Analytics Easy question, right? Hooey.

Tags: marketing analytics marketing dashboards Email marketing

Analytics are the new black. In analytics you need to tell them the answer first.   Analytics are designed to be absorbed and operationalized. Analytics point the way to validating or adjusting the strategy or the tactics.   But collecting the numbers and making sense of them are two different things.

There has been a lot of chatter in the analytics circles about the need for a Chief Analytics Officer (CAO). However, the case for CAO highlights the need for End to End Enterprise Analytics. Organizations that have not been focused on analytics in the past see analytics as a system that spans operations to finance to marketing.

Tags: Blog Posts Internet Marketing marketing analytics Marketing Management

campaign targeting, creation, execution, and analytics) have historically required technical resources or skills.  [Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc. & Christophe Kühner, Product Marketing Manager, Neolane] For direct and digital marketers, it’s been a long, slow trek towards empowerment. 

Tell me a bit about why you decided to perform some research into marketing analytics. To help our clients, we have done in-depth research on what marketing is currently doing with analytics and how it can improve by using them. Your research talks about how companies are improving their marketing analytics maturity.

B2B Marketing Marketing Automation b2b marketing revenue cycle analyticsby Kelly Waffle I recently finished a book on Thomas Edison. Contrary to public belief, he did not invent the light bulb—instead he discovered the carbonized filament that made the process of electric lighting more efficient, long-lasting, and available.

'Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). Goals. Site Content Popularity. Top Keywords.

Sally Field (Image via RottenTomatoes.com). The phrase “ Laws of Attraction ” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book  “ Thought Vibration or the Law of Attraction in the Thought World ” (Chicago, 1906).  This is a powerful question today. 

Marketing analytics must be backed by customer data integration processes that bring together both online and offline channel activities. Additionally, web analytics need to be integrated with other direct marketing data.  George Hollister. total of 13 locations daily.  My initial reaction was that Chris is an extreme case (and he is!),

You log in to your analytics program and poke around. If you're stuck with "data, data everywhere" and not a drop to act upon, it might be because your analytics program doesn't fit well with your business model. It's not that there's a right or a wrong type of analytics, but every company is different. The data is interesting.

'On Monday we began the private Beta period for our Conversation Analytics functionality. don''t want to call this a new ''feature'' in LogMyCalls because Conversation Analytics is much more than that. Conversation Analytics is the future of our business. Introducing Conversation Analytics: The Future of Call Tracking.