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  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook has also beefed up its analytics page, Insights. Additional improvements include better sorting features and improved analytics from social media plugins. The post Facebook Releases Smart Content Tools & Improves Analytics appeared first on VerticalResponse Blog. It’s a lot like segmenting your email list.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics] Analytic Data: Dive In for a Look at Your Website Messaging
    The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics] Analytic Data: Dive In for a Look at Your Website Messaging
    The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Book review of Marshall Sponder’s Social Media Analytics
    If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. Instead, Social Media Analytics is a grand tour of the big questions in analytics today.
  • VOLACCI  |  WEDNESDAY, OCTOBER 30, 2013
    [Analytics] An Introduction to Marketing Analytics Tag Management
    Every marketer has experienced the pain of trying to capture accurate marketing analytics. The process of maintaining an analytics platform can be at times nothing less than excruciating. But for those who have multiple marketing analytics platforms and lots of integrations, they may wish to look into a paid solution (i.e.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Analytics] Enough Call Analytics to Choke a Horse
    LogMyCalls: More Call Analytics Than Any Other Tool Ever. Imagine if we only asked our web analytics solutions to gather click source, time on site, total clicks, and keywords searched. Honestly, would you buy that web analytics solution? Because that web analytics solution would suck. We call it Conversation Analytics.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Analytics] How to clean up a cluttered website? Content analytics is the answer
    That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments
    B2B Web Strategy Google AnalyticsIn the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile  Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports.
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Analytics] Google+ to Launch Business Profiles with Analytics in Q3
    Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. It is reasonable to assume that they will be in some way connected to Google Analytics. According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait.
  • BLOG MY CALLS  |  FRIDAY, MARCH 22, 2013
    [Analytics] Why B2B Companies Need Call Tracking Analytics
    And, like us, you’re problably using a plethora (si jefe, a plethora) of analytics tools. Seeing how much we take for granted with these web analytics tools, shouldn’t we also hold our call tracking analytics in an esteemed place of honor? Call Tracking Analytics. Advanced Call Tracking Analytics. Call Duration.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]
    With Google Analytics, of course. The two standard Mobile reports available in Google Analytics -- Overview and Devices -- offer us a plethora of information about the people visiting our website via mobile devices, what device they used to get there, and how long they stuck around. analytics "THIS will be the year of mobile!".
  • TERMINUS  |  WEDNESDAY, DECEMBER 30, 2015
    [Analytics] The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinmeister of Infer
    Finding the target accounts can be difficult and time-consuming; luckily for B2B marketers, this is where predictive analytics comes into play. This four-stage framework gives us a visual representation of how ABM works alongside predictive analytics to change the way that we think about B2B marketing. B2B #ABM Click To Tweet.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics] How To Create Killer Content With Google Analytics
    This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. Google Analytics has the tools and resources to provide you with an abundance of information for optimization. Lead Generation. Customer Retention. Brand Awareness.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 26, 2012
    [Analytics] What does Google Analytics mean for your Business?
    While most businesses know the value of Google Analytics, there are a straggering amount of sites that still do not have this free tool installed on their site. Many sites, while they do have Google Analytics installed, are not measuring basic metrics such as hits, views, visits and conversions, or even have goals established.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Analytics] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    That''s why Conversation Analytics is so radically unique. We created Conversation Analytics specifically so people didn''t have to listen to phone calls. The calls simply run through our analytics engine and data comes out the other side. You get Conversation Analytics with every LogMyCalls account. And.we got one.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Analytics] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. However many feel overwhelmed with all the data available in their analytics. This information allows us to be constantly improving our marketing strategies and making them better.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging
    ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google AnalyticsGoogle’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Analytics] YouTube Launches New and Improved YouTube Analytics
    It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Have you seen your Insights account replaced by YouTube Analytics?
  • FATHOM  |  MONDAY, APRIL 1, 2013
    [Analytics] Web Analytics Wednesday Comes to Ohio City’s Market Garden
    Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom.
  • ACTIVEDEMAND  |  TUESDAY, SEPTEMBER 8, 2015
    [Analytics] Google Analytics is Good… but Could be Better
    Google Analytics is Good… but Could be Better Why it’s Important to Include Call Tracking in Google Analytics Fact: Over 50-percent of businesses rely solely on Google Analytics data for interpreting marketing metrics, making it the most popular web analytics tool used by tens of millions of businesses.
  • PWB MARKETING BLOG  |  TUESDAY, JUNE 21, 2011
    [Analytics] Google Analytics Part 7: Boost Your Business ROI Using Internal.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] Conversion Rate How-To: Call Tracking and Google Analytics
    Marketers can have all of this call analytics data sent—via plugins, webhooks or API—into proprietary dashboards, marketing automation solutions, or GA. In this blog we’re going to discuss specifically how to display call data inside Google Analytics. How does this DNI function interface with Google Analytics? Think about that!
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 13, 2011
    [Analytics] Measure This, Not That In Your Web Analytics. Results May Vary.
    Marketing professionals of all ranks and creeds have been exposed to enough web analytics over the past 15 years to be conversant. They’ve read enough blogs and trade publications to understand the basic metrics and their significance.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 11, 2015
    [Analytics] Why Your Google Analytics Data is Wrong and How To Fix It
    Every day, I go into a new Google Analytics account and look at numbers that are not accurate. Before we get in too deep, let’s take a step back to Google Analytics 101 to make sure we understand a few metrics that will be talked about throughout this post. SEE ALSO: Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1.
  • VIEWPOINT  |  WEDNESDAY, MAY 1, 2013
    [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
    Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Advertisers, Agencies, and Publishers: How They're Using Conversation Analytics
    It''s been about 1 month since we launched Conversation Analytics. Advertisers, agencies and publishers are LOVING Conversation Analytics. Conversation Analytics literally ''listens'' to the content of the calls to determine what happened on the call. The response has been tremendous. Bring Value to Agencies.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Analytics] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 25, 2011
    [Analytics] Predictive Analytics Drive B-to-B Demand Generation
    Strategically implementing a B-to-B marketing analytics platform will improve your demand generation efforts Are the sales and marketing resources of your company focused on the best opportunities to increase revenue and market share? Often times they are not. None of which are consistent, repeatable or sustainable.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Analytics] How Conversation Analytics Knows An Appointment Was Set
    Conversation Analytics spits out data on nearly 50 individual metrics. Conversation Analytics can literally tell if an appointment was set on a call. And we get often get the question: how does Conversation Analytics know an appointment was set on a call? We''ve written two other blogs on the accuracy of Conversation Analytics.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Analytics] Why Sales Needs Insight Into Marketing's Email Analytics
    Since the early 90s, we marketers have held the power of email open and click tracking. We''ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built for salespeople. Our sales team isn''t tech savvy enough to take advantage of sales technology.".
  • FIFTH GEAR ANALYTICS  |  FRIDAY, FEBRUARY 10, 2012
    [Analytics] The New Revenue Engine and the Role of Marketing Analytics
    I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team
  • PWB MARKETING BLOG  |  THURSDAY, JUNE 30, 2011
    [Analytics] Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 18, 2013
    [Analytics] 100 Conversation Analytics Blog Posts in 50 Days
    To celebrate the launch of Conversation Analytics and to educate the masses on this revolutionary new tool, we will start writing 2 blog posts per day about Conversation Analytics and related subjects. Conversation Analytics is totally new to the market. Conversation Analytics is simliar. We''re doing it again. Seriously.
  • SAZBEAN  |  THURSDAY, MARCH 10, 2011
    [Analytics] Are HootSuite’s new Analytics an Upgrade?
    HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? believe this analytics change with it’s pricing strategy removes HootSuite as a tool that small businesses can afford. urls). News & Note
  • FATHOM  |  THURSDAY, SEPTEMBER 24, 2015
    [Analytics] Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
    Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics”. However, many of the new iOS 9 apps are also “designed to shut out analytics and other trackers in Safari.” New iOS “ad blocker” apps are also able to block analytics and other tracking tools. link]. SEO Disasters: Preventing The Unthinkable”. link]. link]. link].
  • FATHOM  |  MONDAY, MARCH 17, 2014
    [Analytics] Balancing Marketing Analytics with Creativity
    Justifiably, much hype surrounds marketing analytics today with its power to personalize and track buyer behavior in the promise of ultra-targeted (and ultra-efficient) messaging. In Moz’s 2014 Industry Survey , analytics jumped out as a clear priority for marketers—whether they worked for agencies, in-house or as consultants.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] Marketing Analytics and Good Strategy Go Hand-In-Hand
    As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics.
  • ACTIVEDEMAND  |  TUESDAY, JANUARY 12, 2016
    [Analytics] The Future of Call Tracking: Conversion Analytics
    The Future of Call Tracking: Conversion Analytics Nearly $70 billion in marketing was spent in the U.S. Traditional call tracking + conversion analytics: The industry now combines traditional call tracking metrics with in-depth analysis about what happens during the conversation itself. That’s a LOT of cash. This is truly BIG DATA.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Analytics] 45 Cool Analytics We Can Extract From Phone Calls
    As you probably know, last week we launched Conversation Analytics. Conversation Analytics tracks what happens ON the call. Conversation Analytics ''hears'' the call with sophisticated speech recognition technology and then runs the call content through hundreds of proprietary algorithms. What I can do is."
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 25, 2013
    [Analytics] 6 Sales Analytics You Should Be Measuring
    Many of our clients envisioned Conversation Analytics, primarily, as a way for marketers to extract conversion data, lead score data, and sales readiness data. There are at least 20 metrics directly designed to provide sales analytics. Conversation Analytics measures this. It is all of that. times more likely.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Analytics] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
    Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Marketing Analytics Deep Dive: Bounce Rates and Why They Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Are they relevant?
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 11, 2011
    [Analytics] Using Google Analytics to soup up your social media effort
    Recently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”. B2B Web Strategy Internet Marketing Social Media
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 3, 2013
    [Analytics] Conversation Analytics vs. Human Call Scoring
    Conversation Analytics from LogMyCalls may mean the death--or at least the crippling--of human call scoring. But, now with Conversation Analytics we''ve flipped the human call scoring world on it''s head. Conversation Analytics literally deploys speech recognition technology to extract information from every phone call.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] Twitter Introduces Free Twitter Web Analytics Tool
    Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. Connect with HubSpot
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Using Google Site Search Analytics to Develop Quality Content Topics
    Google Analytics offers an extremely useful tool for websites that feature a site-search bar. This feature can be found in the behavior section of your Google Analytics dashboard (see image to the right). Setting up Site Search in Google Analytics. Analytics / Big Data Content Marketing SEO
  • CLIENT BRIDGE  |  FRIDAY, OCTOBER 14, 2011
    [Analytics] INFOGRAPHIC: Social Media Analytics
    From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).…
  • FIFTH GEAR ANALYTICS  |  THURSDAY, DECEMBER 15, 2011
    [Analytics] What do your web analytics tell you? A few quotes to ponder.
    Web Analytics is more than just measuring visits and page views on your website. Here are a few quotes to get you thinking about what you are measuring with your web analytics program (or perhaps not measuring, but should be). People won’t use your Web site if they can’t find their way around it
  • BLOG MY CALLS  |  MONDAY, MARCH 17, 2014
    [Analytics] The 6 Most Common Questions About Conversation Analytics
    Conversation Analytics is a new and proprietary tool from LogMyCalls. Conversation Analytics was created to fix that problem. For a full treatment of Conversation Analytics read this blog or read this White Paper: 45 Cool Analytics We Can Extract From Phone Calls. 2) Does Conversation Analytics work? 1) What is it?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Analytics] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing has become synonymous with data and analytics. The data now available to us from our marketing efforts, including call analytics , offers more opportunity to optimize ROI, yet we have somehow ended up with more systems and siloed data than we know what to do with. General Google Analytics Integrations Why yes, I did.
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Analytics] Twitter Rolls Out Analytics Tool
    Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Want to be able to measure your Twitter ROI?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Analytics] B2B Marketing Analytics – Getting Across The Goal Line
    They both rely on analytics to drive success. For those looking to implement a new marketing automation platform this year, I would strongly recommend that you choose a platform that has a good marketing analytics component to it.  With marketing analytics, you have the ability to review and analyze.  And so much more.
  • CLIENT BRIDGE  |  MONDAY, APRIL 23, 2012
    [Analytics] INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies
    Use Analytics and Metrics. From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it. ROI for Targeted Advertising. Loyalty Programs. Segmentation. Invest in Mobile Tactics. Build Relationships with Customers. Localization. Socialize Your Site. Gamification.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 30, 2013
    [Analytics] Conversation Analytics: 5 Use Cases for the 'Appointment Set' Indicator
    Conversation Analytics can then push the data to any 3rd-party web application to automate marketing or CRM activities. There are, right now, 45 indicator s built in to Conversation Analytics. These are real ways that companies are using Conversation Analytics to make more money. Note About Automation. Sure, it is that.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Analytics] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To. 1). Have you ever?
  • DOCALYTICS  |  TUESDAY, AUGUST 12, 2014
    [Analytics] Sell Your Boss on Marketing Analytics Tools: 5 Actionable Tips
    This month, I was excited to contribute to a guide we did featuring expert tips on convincing your boss to invest in analytics (part of the kit - available here.) It got me thinking about all the reasons we marketers need to be investing in analytics tools. Marketing Technology Marketing Analytics Read Time: 3 Minutes. p/fJs5mj.
  • CLIENT BRIDGE  |  WEDNESDAY, AUGUST 15, 2012
    [Analytics] INFOGRAPHIC: B2B Marketing Analytics
    From G2M Solutions, here's an infographic on how marketers can demonstrate the return on investment from their business to business marketing campaigns. View Original Article
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics] Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement
    Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today. News & Press Adam Needles Analytics Lattice
  • LATTICE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
    At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Smart Planning to Hit the Ground Running in the New Year.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Aginity Puts a Customer Data Platform on an Analytical Appliance
    Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. On to Aginity itself.
  • ACTIVEDEMAND  |  MONDAY, DECEMBER 21, 2015
    [Analytics] Why Marketing Agencies Should Use Call Tracking Analytics
    Why Marketing Agencies Should Use Call Tracking Analytics If you’re reading this as a marketing professional responsible for representing one or more clients, it’s your job to make sure those clients’ brands stand out from the crowd. Why should you consider adding call-based marketing automation to your service list? 1.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Analytics] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. Content marketing is red-hot. Not because it's a passing fad, but because it works. So how do you get your C-suite to buy in? Show Them the Website Traffic. To your blog?
  • BLOG MY CALLS  |  MONDAY, APRIL 29, 2013
    [Analytics] The Dawn of Web 3.0: Semantics, Webhooks, Conversation Analytics, and the Rise of the Machines
    For example, LogMyCalls is soon to launch a service called Conversation Analytics. Conversation Analytics allows our system to hear what is going on in a phone conversation, without having a person actually listening to the phone call. Algorithms and indicators and speech analytics make all of this possible. Web 2.0 So Web 2.0
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 8, 2013
    [Analytics] Conversation Analytics: 5 Use Cases for the 'Ask for the Business' Metric
    Conversation Analytics can track if phone agents asked a caller if they wanted to buy something. We wrote a blog earlier this week about how Conversation Analytics knows that someone asked for the business. Analytics Dashboard - Webhooks can push data into a third-party dashboard like Ducksboard. How the heck does it do that?
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]
    When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics] In Praise of Doing Something with Web Analytics
    The web person or web team splintered off from other departments and was sequestered into distant cubicles to huddle over text editors or Dreamweaver. The department meetings were just as likely to devolve into critical analysis of middle period Elvis Costello albums as produce substantive business decisions.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] Deconstructing Twitter: Analytics for Reach and Impressions
    Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. Key is in selecting the appropriate keywords for the search analytics.  This is one conversation that helps gets social media initiatives approved… and funded. Very simple, quick/easy. 
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] 7 Twitter Analytics Metrics You Should Check Right Now
    Analytics. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 17, 2011
    [Analytics] Google Analytics Part 5: Another Incredibly Useful Google.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Analytics] 5 Actionable Insights to Extract From Your Landing Page Analytics
    In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Interested in how your landing page analytics can help you make better marketing decisions? And where there are landing pages, there is data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Analytics] I don’t know my online audience and neither do you
    In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? Read on. Read on.
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Analytics] Making the Most of Social Media Analytics
    “Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. News & Notes
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 5, 2013
    [Analytics] How to Win Back Cancelled Customers with Conversation Analytics
    A couple of days ago we wrote a blog post detailing how Conversation Analytics can tell if a caller cancelled on the phone. Conversation Analytics listens for specific phrases and keywords actually said on the phone call to determine if a caller cancelled on the phone. How The Data is Displayed. Automated Win-Back Campaigns.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 12, 2013
    [Analytics] How Conversation Analytics Knows a Caller Was Confused
    Conversation Analytics can extract nearly 50 individual metrics from phone calls. We''ve written prior blogs answering questions like: How Does Conversation Analytics Know An Appointment Was Set on A Call? and How Does Conversaion Analytics Know if the Agent Was Polite? What Is Conversation Analytics? This is cool.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 29, 2012
    [Analytics] Applying the Lessons of “Simplify and Repeat” to Analytics
    Application of the model to new opportunities. I was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. Select the right analytical tools given the business application. Analytics marketing analytics Vida Tamoshuna
  • PWB MARKETING BLOG  |  MONDAY, MAY 23, 2011
    [Analytics] Review of Dan Zarrella: The Science of Analytics | PWB Marketing Blog
  • FIFTH GEAR ANALYTICS  |  FRIDAY, MAY 13, 2011
    [Analytics] IT and Marketing: The Impact of Big IT Vendors on Marketing and Analytics. (Part 3 of 6)
    The marketing and analytics landscape continues to morph into something new altogether, requiring new skill-sets, new technologies, and a way to bring it all together. The big IT vendors out there are acquiring this company and that. During this third part of our series into a deep dive on the April 2011 cover story in Information
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 2, 2011
    [Analytics] Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]
    For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 13, 2015
    [Analytics] Going Beneath the Surface with Conversation Analytics
    While marketers expect comprehensive data from their web analytics tools, many fail to demand the same from their call tracking provider. A web analytics solution that only provided data about the pages that referred traffic to your website would be pretty inadequate. Conversation Analytics How deep is your call tracking data?
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 17, 2012
    [Analytics] New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election
    According to an Atigeo press release , “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters.”. No pundits, no analysts—just the facts. How Do the Websites Work? Normal. 0. false.
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics] Are Your Callers Confused? 5 Ways Conversation Analytics Can Help
    Earlier this week we wrote a blog post detailing how Conversation Analytics can determine if a caller is confused. And Conversation Analytics knows it. Conversation Analytics literally ''listens'' to the call and figures out exactly what happened on the phone. LogMyCalls Conversation Analytics uses Webhooks. Seriously.
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Analytics] Is Conversation Analytics Advanced Call Tracking OR Business Intelligence?
    After he saw a short video about Conversation Analytics and digested the data on the Conversation Analytics Q1 Call Report, he had a question: Where does Conversation Analytics fit? Here''s a case for both: Conversation Analytics is a Business Intelligence Solution. Conversation Analytics is Call Tracking Solution.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Analytics] Using Analytics to Get Higher ROI from Remarketing
    That tool is the data available via Analytics. To explain, Smart Lists is a process in which Google Analytics uses machine learning to analyze your conversion data and identify those users who are most likely to convert at some point in the future. Remarketing is one of the most popular tactics for online advertising campaigns.
  • BLOG MY CALLS  |  FRIDAY, APRIL 18, 2014
    [Analytics] The Friday Marketing RANT: The Landscape of Marketing Analytics is Changing.THANK GOODNESS
    Marketers have long expected deep and powerful metrics from their web analytics tools. They expect and demand behavioral data, contextual data, deep analytics data from their web analytics tools. Imagine a web analytics tool that only provided traffic source and time-on-site. Marketing Analytics: The World is Changing.
  • SAZBEAN  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics] Insights from Google Analytics Intelligence
    Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Do you use the Intelligence tab in Google Analytics? Being aware of events or sites which are sending you traffic is also important. News & Notes
  • LEADERSHIP  |  TUESDAY, OCTOBER 22, 2013
    [Analytics] What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!
    At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Lesson for B2B Marketers: Use Analytics to Improve Process. We don’t know what to do with it most of the time.
  • BLOG MY CALLS  |  TUESDAY, APRIL 29, 2014
    [Analytics] How Conversation Analytics is Different Than Call Scoring
    We launched Conversation Analytics only a few months ago. And among the most common questions is this: how is Conversation Analytics different from call scoring? Brief Explanation of Conversation Analytics. Conversation Analytics is something different entirely. Conversation Analytics is immune from this criticism.
  • SOCIAL MARKETING FORUM  |  MONDAY, JANUARY 7, 2013
    [Analytics] Social Business and Big Data: the Business Intelligence Goldmine
    Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! And [.].
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Analytics] Social Media Marketing Metrics Explained
    Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsSocial media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 15, 2010
    [Analytics] Web Analytics Opt-out: Is It the Beginning of the End of Web Analytics?
    When Google announced on its blog that the company was releasing a browser add-on that gives Web surfers the choice to opt-out of being tracked by Google Analytics, a few confused marketers commented that they thought this would lead to the end of Google Analytics as we know it. Resources: Google Analytics Blog. David Penz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] Your marketing success may hinge on Gray Social Media
    He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Her level of tweeting is so obscure that she is invisible on the social analytics radar. And perhaps we only know 2 percent of our non-lurking audience! Gray social media.
  • BLOG MY CALLS  |  TUESDAY, APRIL 29, 2014
    [Analytics] How Conversation Analytics is Different Than What Our Competitors Are Doing
    We''ve received several questions recently about how Conversation Analytics is different from some of the call analysis methods our competitors are employing. How Conversation Analytics is Different. The calls are simply fed through the LogMyCalls Conversation Analytics tool and data comes out the other side. The cost goes down.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 13, 2013
    [Analytics] Google Universal Analytics in Action
    By now you’ve heard about Google’s newest and most exciting new tool, Universal Analytics. The post Google Universal Analytics in Action appeared first on Ifbyphone. But you may not have heard about the amazing ways it’s being used by marketing and sales professionals in tandem with voice-based marketing automation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Analytics] 12 Secrets of the Human Brain to Use in Marketing
    Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • SYNECORE  |  WEDNESDAY, APRIL 10, 2013
    [Analytics] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
    If you’re not using data analytics, tracking, or marketing automation software, you need to wake up and get your head in the game. Analytics aren’t only for your Fortune 500 companies anymore. Why You Need to Start Using Analytics Today: Better Understand Your Audience - Location, time on your site, device used to get there.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Analytics] Announcing the Definitive Guide to Marketing Metrics and Analytics
    Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Download the Definitive Guide to Marketing Metrics and Analytics to learn: How to forecast and make decisions that demonstrate the improvement of your marketing efforts. Get it today! And much, much more!
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Analytics] 8 Reasons We Love Google Analytics
    Google Analytics didn’t invent marketing and web analytics, but they certainly did popularize it. There are competitors to Google Analytics, very good competitors in fact, but Google Analytics is more accessible to the masses. Marketers look at more graphs and charts than statisticians.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Analytics] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. The post Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing appeared first on Ifbyphone. Inbound phone calls drive business. Call Tracking Integrations
  • BLOG MY CALLS  |  MONDAY, DECEMBER 9, 2013
    [Analytics] Did The Caller Buy Something? How Does Conversation Analytics Know?
    How Does Conversation Analytics Know? Conversation Analytics is like a fine soup--it combines several very important, powerful ingredients to produce the incredible end result. The next question then, is this: what words and phrases does Conversation Analytics listen for to make this determination?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 27, 2015
    [Analytics] Implement the powerful CloudFlare CDN for free today
    Make sure you don’t just leave things there because you’ll also need to reconnect your Google Analytics , Google Webmaster Tools , and maybe even Pingdom via CloudFlare via the Apps page. They’ve worked so hard at optimizing their search for speed and responsiveness that they do not suffer fools gladly. for free. stress eat.
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