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  • MARKETING GENIUS BLOG  |  WEDNESDAY, JUNE 2, 2010
    [Analytics] Predictive Analytics for B2B Marketing
    When you make good use of Marketing Analytics you can focus your attention on the right campaigns and optimize these campaigns for conversion (see my earlier posts on demand generation metrics ). Predictive Analytics and its close cousin Behavioral Targeting are focused on giving you insights into what will happen next. Tweet This!
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Social Media for Demand Generation: What Have You Done for Me Lately?
    Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channelsAt LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Sometimes. [[ This is a content summary only.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Analytics] Understanding Facebook Boosted Post Metrics
    If we look at the Google Analytics traffic to the actual post on the website (April 2-April 22), the April 2nd post (Jessica Kirkpatrick) had 338 pageviews (20 from Facebook), while the April 9th post (Kate Synder), had 93 pageviews (77 from Facebook). Cardboard rocket (Photo credit: Matt Biddulph). Facebook Post Pre-Boost.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MAY 25, 2011
    [Analytics] Web Analytics. There Is NO Magic Tool.
    Did you know that on average a website only converts 2% of it’s visitors? So what’s happening to the other 98%? And do you know enough about the 2% to attract more customers like them? Measuring how your customers are using your website is critical to providing the best possible relationship. And you should know by now, that there IS no Magic Tool
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Analytics] What Shazam Can Teach Marketers about Predictive Analytics
    This is a predictive analytics success story that marketers in every industry should be inspired by. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? Now it’s your turn.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics. Predictive Analytics Pitfalls.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Analytics] Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments
    B2B Web Strategy Google AnalyticsIn the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile  Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports.
  • SYNECORE  |  TUESDAY, FEBRUARY 12, 2013
    [Analytics] Digital Marketing Analytics: What SMBs Need to Know
    recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013 , and of those 46% are investing in analytics. The main problems facing marketers trying to read and respond to digital analytics data today are many sided. Obstacles include, broadly: Device differentiation.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 6, 2012
    [Analytics] Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force
    In a recent “Get to the Point” e-mail from MarketingProfs, the topic was “Marketing Analytics” with the subject, “Get Smart.” It contained a very appropriate list of tips — minus one Big Tip that often gets missed in the B2B market. Don’t leave the sales process out of the mix when applying marketing analytics and insights.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Analytics] 5 Ideas and More to Improve B2B Marketing Strategy
    Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. 3. B2B marketing analytics should be considered as a foundation strategy to sales enablement and ongoing opportunity qualification and sales funnel development. Rick Volz. Hear your customers. Asking.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook has also beefed up its analytics page, Insights. Additional improvements include better sorting features and improved analytics from social media plugins. The post Facebook Releases Smart Content Tools & Improves Analytics appeared first on VerticalResponse Blog. It’s a lot like segmenting your email list.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Analytics] Micro Targeting your Online Media
    Innovation Search Social Media Social Networking Advertising Analytics Social InsightsLet’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Analytics] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Share your thoughts below!
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 18, 2012
    [Analytics] Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]
    Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Analytics] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Cloud based predictive marketing analytics is about to change that dramatically.  In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics] Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement
    Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today. News & Press Adam Needles Analytics Lattice
  • MARKETING ACTION  |  MONDAY, MAY 5, 2014
    [Analytics] Show Them the Money! (Or at Least the Marketing Performance Report)
    In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. Reports & Analytics In this post, we will discuss how to showcase the fruits of that labor in terms of useful, actionable marketing performance reports.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] The Reason Companies Miss Their Revenue Goals, In One Chart
    Marketing Data Analytics Daily We all want to crush our goals month in and month out. Right? But just because we want to crush our goals doesn''t mean it always happens. We''ve all had a time in our career when we didn''t achieve our company''s goals. It happens more often than you''d think. Tweet this stat ). This becomes a vicious cycle.
  • BLOG MY CALLS  |  FRIDAY, JANUARY 16, 2015
    [Analytics] Why Conversation Analytics Trumps Human Call Scoring
    When it comes down to it -- human call scoring cannot compete with Conversation Analytics. However, it also presents several problems when compared to Conversation Analytics: 1.Cost – The expense of paying individual people to score calls adds up very quickly. Conversation Analytics is SIGNIFICANTLY less expensive than call scoring.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 9, 2011
    [Analytics] B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions
    If you’re a marketer working with an analytics team, it’s likely you are providing input for and/or reviewing the output of different types of analysis. It’s critical that you communicate your requirements clearly, check for understanding, and request that all assumptions and business rules are clearly stated in all output.
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Analytics] Twitter Rolls Out Analytics Tool
    Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Want to be able to measure your Twitter ROI?
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Analytics] Why Companies Don’t Market to Their Customers
    Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.  This can be remedied however, given the numerous tools that are available to help with analytics for marketers today.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Analytics] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    inbound marketing analytics It''s a brand new month, everyone! It''s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait. aren''t we forgetting something? And you can''t do that just by saying last month''s activities were "great". And that''s it!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Analytics] 2 Key Tips To Help Rethink Your Marketing Analytics
    During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. Marketing Analytics and Public Relations are the same. Have you ever wanted to ask a modern marketing expert a question?
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
    It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software.  “Marketing is about recognizing where you are and knowing where you want to be.
  • FOLLOW THE LEAD  |  THURSDAY, AUGUST 22, 2013
    [Analytics] Key LinkedIn analytics to gain your page insights
    LinkedIn recently launched a new analytics tab for the company pages that can be quite helpful if you want to understand your page’s performance better and use it to drive prospects to your business. Even before LinkedIn launched analytics tab, it provided page insights for the company pages. Updates -. Follower Demographics -.
  • CONFLUENT FORMS  |  MONDAY, JANUARY 14, 2013
    [Analytics] A 'not provided' tip from your Analytics
    If you're like us, you check your Analytics a few times a week, analyzing the charts and numbers looking for trends and areas for improvement. best practices search engines key terms google analytics not provided google plus g+ content strategy businessWhy is this? How do marketers cope with the missing key terms?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. 1) Pages/Session. You will see a graphic like this in Google Analytics to indicate your pages/session. Anything over 2.00
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 19, 2009
    [Analytics] Predicting Revenue through the Marketing Funnel
    Tags: marketing analytics marketing dashboards Marketing Funnel
  • CRIMSON MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] Why Marketing Analytics Are Needed For Growth
    Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” . ” .
  • SAZBEAN  |  THURSDAY, MARCH 10, 2011
    [Analytics] Are HootSuite’s new Analytics an Upgrade?
    HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? believe this analytics change with it’s pricing strategy removes HootSuite as a tool that small businesses can afford. urls). News & Note
  • PWB MARKETING BLOG  |  FRIDAY, MAY 9, 2014
    [Analytics] Trending and Analytics: Watch for Patterns
    This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. Analytics B2B Marketing Uncategorized analytics Many years ago I was consulting for a high-end vacation condo rental business. Tammy.
  • PWB MARKETING BLOG  |  MONDAY, DECEMBER 10, 2012
    [Analytics] What Can a Business Review Do For You?
    Check out your referring sites through your analytics. Analytics SEO Search marketingGet leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    email marketing analytics Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model. Forwarding an email.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Analytics] How to Add a Secondary Axis to an Excel Chart
    Analytics Daily Weekly Have you ever wanted to create a single chart for two different (yet related) pieces of data? Maybe you wanted to see the raw number of leads you''re generating from each channel and what the conversion rate of the channel is. But there''s a problem. Luckily, there''s an easy fix. Step 2: Create a chart with your data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Three implications for Big Data and your marketing department
    Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. 1. Let''s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. 1. Well … maybe not our arms. In many cases, it is!
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] An Introductory SQL Tutorial: How to Write Simple Queries
    Analytics Professional Development Daily Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, "That''s for the really advanced data users. could never do that.". Let''s jump right in.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    Analytics Daily Weekly In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better. More time in your day to do the things you love? That''s better. More collaboration between Sales and Marketing? That''s definitely better. But in many areas of marketing, more doesn''t always mean better.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Analytics] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. And probably nonsense to boot.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Analytics] What to Consider Before Setting up Google Tag Manager
    Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. B2B Web Strategy Google Analytics In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Analytics] A Revenue Cycle Analytics Overview for B2B Success
    Traditional marketing analytics did little to help marketers create a picture of current and future success. The newest revenue cycle analytics bring all aspects of lead behavior, campaign effectiveness and sales response into crystal clear view. Your analytics should provide an in-depth look into each stage by examining: Lead flow.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Analytics] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. 1. Social Media. page views or more)?” ” 2.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Analytics] A Detailed Guide to Using Slideshare Analytics
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • SAZBEAN  |  MONDAY, JULY 25, 2011
    [Analytics] Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
    Analytics Content Social Media Social NetworksWondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed).
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Analytics] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. While reviewing Analytics, you will also be able to review which sources have sent the most traffic and which topics are most interesting to your audience. Search Engine Marketing Blog
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] Marketers Are Dramatically Underreporting Results from Twitter
    It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] Your marketing success may hinge on Gray Social Media
    He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Her level of tweeting is so obscure that she is invisible on the social analytics radar. And perhaps we only know 2 percent of our non-lurking audience! Gray social media.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 10, 2010
    [Analytics] Web Analytics Forecasted to Grow at Rapid Pace
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Analytics] Big data and small business: The future of marketing?
    You can see how we started creating a sustainable, competitive strategy based on analytics and insight instead of simply cutting the price. You can see how we started creating a sustainable, competitive strategy based on analytics and insight instead of simply cutting the price. How do you stand out? CUSTOMER: I don’t know.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 25, 2011
    [Analytics] Predictive Analytics Drive B-to-B Demand Generation
    Strategically implementing a B-to-B marketing analytics platform will improve your demand generation efforts Are the sales and marketing resources of your company focused on the best opportunities to increase revenue and market share? Often times they are not. None of which are consistent, repeatable or sustainable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] Four lessons in marketing data analysis for beginners
    Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). We KNOW there was a change.”.
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Analytics] Making the Most of Social Media Analytics
    “Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. News & Notes
  • SAZBEAN  |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] The No BS Guide to Social Media Monitoring & Measurement
    Analytics Social Media Social NetworksJason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject. No BS Monitoring and Measurement. View more presentations from Jason Falls.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, MAY 3, 2012
    [Analytics] Does Your Startup Lack Data Science?
    Analytics Campaign Management Customer Acquisition Customer Growth Marketing Metrics and Reporting Marketing Strategy Segmentation Christopher Brodhead Data modeling marketing analytics predictive analytics predictive modeling Startup Data AnalyticsChristopher Brodhead. Great news, right!?  Customers: Who buys it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Analytics] 10 Tips to Help You Become a ‘Superhero’ Marketer
    Considering 5 core competencies that comprise the ‘ideal’ Modern Marketer ( targeting; engagement; conversion; analytics; and marketing technology ) marketers gave themselves a score of 65% in proficiency. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. Click here  to register.
  • SAZBEAN  |  WEDNESDAY, MAY 2, 2012
    [Analytics] Social Media Monitoring Tutorial in Plain English – Future of Engagement
    Newlands recommends Alerti since it has good analytics and a free 90 day trial. Analytics Social NetworksMany social media monitoring tutorials are confusing and do not address the needs of the people reading them very well. See what he says below: Highlights: Integrate SMM tools into your social marketing campaigns.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Analytics] 15 Blog KPIs You Should Already Be Tracking
    Analytics, my friends. Analytics. Google Analytics is another option for non-HubSpot users. 2) Traffic Source Breakdown. This information is also accessible via the HubSpot Sources report or Google Analytics. 3) Blog Homepage Visits. Google Analytics is again an option for non-HubSpot users. 4) Number of Posts Published.
  • FATHOM  |  WEDNESDAY, JUNE 26, 2013
    [Analytics] Google Analytics for the Healthcare Content Writer
    What we discussed—and what I wanted to blog about—was how to leverage Google Analytics to help in all phases of the content writing process. Google Analytics offers the chance to see all the organic search terms that your visitors used to find your website (minus those scoundrels who chose anonymity!).…
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] Conversion Rate How-To: Call Tracking and Google Analytics
    Marketers can have all of this call analytics data sent—via plugins, webhooks or API—into proprietary dashboards, marketing automation solutions, or GA. In this blog we’re going to discuss specifically how to display call data inside Google Analytics. How does this DNI function interface with Google Analytics? Think about that!
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [Analytics] Leveraging Big Data and Creative Content for Customer Engagement
    Analytics Big Data Content Management Content Management Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Diagnostic : Why did it happen?
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Improving Sales Performance with Conversation Analytics [video]
    If you''re not using Conversation Analytics to measure and improve phone sales performance then you are missing out. Check out this video to learn more about how Conversation Analytics can be used to enhance conversions and ROI. Conversation Analytics Read More.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics] In Praise of Doing Something with Web Analytics
    The web person or web team splintered off from other departments and was sequestered into distant cubicles to huddle over text editors or Dreamweaver. The department meetings were just as likely to devolve into critical analysis of middle period Elvis Costello albums as produce substantive business decisions.
  • CLIENT BRIDGE  |  FRIDAY, MAY 4, 2012
    [Analytics] INFOGRAPHIC: Social Analytics
    Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. View Original Article
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 7, 2010
    [Analytics] Heat Up Cold Calling with B2B Marketing Analytics
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Analytics] How Reporting on Revenue Can Improve Your Relationship With Sales
    Analytics Inbound Sales Most marketers are concerned about building a strong relationship with their sales team. After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. To make all of that happen, these teams need to have a good relationship. Revenue reporting can help.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 29, 2010
    [Analytics] Marketo Revenue Cycle Analytics Power Strategy
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics] 10 Things that Drive Conversions on Phone Calls
    We are able to collect and analyze this type of data with LogMyCalls Conversation Analytics. combination of high-level speech recognition technology, and hundreds of thousands of distinct algorithms, gives Conversation Analytics the ability to extract valuable data from phone calls. Conversation Analytics sale was made.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics] Using Real-Time Data in Google Analytics
    One of the downsides to Google Analytics was that, until last year, it provided historic, day-old data. Google corrected that when it released “Real-Time” as part of its broader analytics package. Using Real-Time Analytics Finding Real-Time is easy. Google Analytics is free. Location. New versus returning.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 3, 2010
    [Analytics] 60 Articles on B2B Marketing Analytics!
    Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ].
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 31, 2009
    [Analytics] Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals
    Twitteranalyzer   Google Analytics for Twitter users.  Omniture Adds Twitter Analytics to SiteCatalyst for Enterprise Clients (3/09) Omniture/SiteCatallyst is one of the most widely installed enterprise website metric suites. Twitter.com on Analytics   Twitter themselves, on Twitter.  And results were positive.  Welcome!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 8, 2010
    [Analytics] Optimizing with Lean 5S
    Related Articles: Lean Marketing Analytics. Analytics 5s lean kevin gilbert lean processKevin Gilbert. I was recently helping a colleague find something she had lost on her computer. She needed 5S. Lean Manufacturing found tremendous success in the 90’s. Removing clutter can help you focus and allows errors to become obvious.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Analytics] 5 Email Key Performance Indicators You Should be Tracking
    Email Marketing Reports & Analytics Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What’s really important to your organization? Well, that depends on your objectives, your goals, and your overall strategy. For a retailer, it might be pretty simple. KPIs for Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics] Twitter’s new mega-partnership has interesting implications
    Let’s look at each one and see what it means to you … 1) Integration of Twitter data with IBM analytics services:  IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new  cognitive  service they say will be “in the palm of your hand.” Is it a hoax?
  • SAZBEAN  |  MONDAY, MARCH 3, 2014
    [Analytics] Social Media ROI is Always a Number
    Analytics Marketing Social Media Numbers (Photo credit: RichardBowen) Wishy-washy marketers may try to tell you that Social Media ROI doesn’t matter, or that it’s about the conversation, or some quirky statement asking how you measure a phone call.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] Putting Google’s ‘not provided’ Keyword Update in Context
    We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Google Analytics SEO
  • SAZBEAN  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics] Insights from Google Analytics Intelligence
    Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Do you use the Intelligence tab in Google Analytics? Being aware of events or sites which are sending you traffic is also important. News & Notes
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Analytics] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. A lot of my friends in the marketing world are, like me, pretty big data nerds. Reddit
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Analytics] Open Research: A Framework for Social Analytics
    Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 26, 2011
    [Analytics] Bridging the Actionable Analytics Gap
    Presenting the insight in a form so that the business constituencies may easily digest the information, and start to visualize how it may be implemented to effect bottom line revenue (or profit), is one of the biggest barriers in insight and analytics adoption today.  What are the primary issues in bridging that analytics gap? 
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 17, 2010
    [Analytics] Calculating the Value of a B2B Marketing Campaign
    Tags: marketing analysis marketing analytics marketing dashboards
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Analytics] How to Run a Blog Lead Generation Analysis
    After all, if you can''t make changes based on your analytics, they won''t really be that helpful. Analytics Reporting and Analytics Daily It''s the timeless question for corporate bloggers: How many leads did your blog post generate? Not sure how to run a blog lead analysis? Let''s start from the beginning: the report itself.
  • FATHOM  |  MONDAY, APRIL 1, 2013
    [Analytics] Web Analytics Wednesday Comes to Ohio City’s Market Garden
    Few things excite analytics and marketing professionals more than great craft beer and talking about the tech industry. Come to the lower room of the Market … Continue reading → The post Web Analytics Wednesday Comes to Ohio City’s Market Garden appeared first on Fathom.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Analytics] Modern Marketing Lessons From The Godfather
    Marketing Efficiency analytics engagement marketing automation Modern Marketing Lessons Modern Marketing Strategy segmenting targeting The Godfatherby Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. To convert is to trust.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics] 4 Ways Your Website Can Replace Focus Groups
    Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Analytics] The Whimsical Nature of Data Analytics
    The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most. ONLINE IS THE PLACE TO BE. Seems sensible enough; OK, fine, got it.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 24, 2011
    [Analytics] OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed
    It was a good chance to dive into this particular sector of the marketing analytics universe. web analytics marketing measurement online analytics marketing mix modelsI took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. It never does.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Analytics] The Emotion found in Social Data
    Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.”  In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Analytics] I don’t know my online audience and neither do you
    In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? Read on. Read on.
  • SAZBEAN  |  FRIDAY, FEBRUARY 1, 2013
    [Analytics] Website Improvements to Boost ROI
    We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line. Analytics Design Marketing Usability
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. One of our primary goals for 2015 is for each member of our team of 7 to receive both their Google Adwords and Analytics certifications by February 1, 2015.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 9, 2012
    [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings
    In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. It takes about 1.6 Nearly 2.5 Sales lead rates decline after the fifth contact cycle.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 22, 2013
    [Analytics] Contextual Search: What it means to SEO
    Now more than ever it is vital that you pay close attention to your metrics, especially in Google Analytics. At eMagine, we have connected every client’s webmaster tools to their Google Analytics, as there is still contextual keyword information to be had as to which keywords receive impressions (though not necessarily clicks).
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Analytics] 6 Handy Tools to Monitor Social Media Success
    Twitter Analytics. Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. Crowdbooster combines analytics and recommendations to create a guide for social media optimization. Analytics measure impressions, retweets, clicks, mentions, replies, likes and comments.
  • VIEWPOINT  |  WEDNESDAY, MAY 1, 2013
    [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
    Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 13, 2011
    [Analytics] Measure This, Not That In Your Web Analytics. Results May Vary.
    Marketing professionals of all ranks and creeds have been exposed to enough web analytics over the past 15 years to be conversant. They’ve read enough blogs and trade publications to understand the basic metrics and their significance.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Analytics] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. It seems promising, considering it''s listed in the drop-down menu for Analytics. Ready for it?
  • LOOPFUSE  |  TUESDAY, OCTOBER 2, 2012
    [Analytics] Google Tag Manager released
    You can put custom code, or a set of stock items like Google Analytics and retargeting pixels. Marketing Automation Technology Web AnalyticsGoogle Tag Manager is a new release from Google that will help solve an issue that many webmasters/marketing folks have: deploying tags and pixels to web sites is too difficult.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Analytics] 18 Must-Know Marketing Analytics and Metrics Experts
    by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused?  The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Amy Africa.
  • PWB MARKETING BLOG  |  MONDAY, JULY 25, 2011
    [Analytics] New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset
    Check out our series on Google Analytics for some tips. Business Blogging Blogging Content Marketing Google AnalyticsHave you ever wondered what types of content are most popular amongst B2B marketers? Or how many tactics B2B marketers use in their content marketing efforts? New research reveals these answers. What are your thoughts?
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Analytics] Top 10 Reactions to Conversation Analytics
    These are real reactions from real people that have seen Conversation Analytics. We emailed him about the Conversation Analytics release. This response came after we explained exactly what Conversation Analytics does and how it works. This will change marketing analytics forever.". Conversation Analytics can do this.
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