Lattice

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Predictive Analytics From The Bench

Lattice

How Predictive Analytics Plays out in Baseball (And Marketing) The 2013 baseball season is coming to a close.

Analytics 153
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How Manufacturers and Distributors Can Accelerate Revenue with AI and Predictive Analytics

Lattice

In our new eBook we’ll walk through five different ways in which predictive analytics and AI can enable manufacturers and distributors to dramatically accelerate their revenue by increasing share of wallet.

Analytics 160
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Scaling ABM with Predictive Analytics and Marketing Automation

Lattice

However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. The post Scaling ABM with Predictive Analytics and Marketing Automation appeared first on Lattice Engines.

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Prioritize Leads and Accounts. Grow Existing Customers.

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What Do Sales and Marketing Leaders have to Say about the Salesforce Analytics Cloud?

Lattice

Recently, VentureBeat dropped news that Salesforce.com is rumored to announce its Analytics Cloud at Dreamforce in a few …

Analytics 100
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Jumpstart your Pipeline with Predictive Analytics

Lattice

Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach.

Analytics 100
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Not All Predictive Models are Created Equal

Lattice

Two key ingredients are required for efficient, highly predictive models – data and analytics. While the data is crucial, …