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  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • MARKETING ACTION  |  TUESDAY, JUNE 3, 2014
    [Analytics] The Art (and Science) of Forecasting Lead Requirements
    The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. This methodology can be simple or complicated based on the analytic resources available and the accuracy desired. There are two different methodologies to forecast leads, each with its pros and cons.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] 4 Basic Call Tracking Metrics for Local Businesses
    IBM says that companies that use analytics to make decisions make 40% more money than companies that don''t. If you use analytics to make decisions you''ll make more money than your competitors that dont''. Local businesses care about phone calls. They care about phone calls alot. Long story short: calls matter. It''s that simple.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 26, 2012
    [Analytics] Proven Tactics to Increase Blog Traffic
    Install Analytics and Pay Attention to the Results. Thanks to Christopher S. Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Nearstream is a B2B social lead generation product that identifies on-line demand signals.  By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 29, 2013
    [Analytics] The Fashionable Guide to VBMA Application Integrations
    The same is true for integrations as they pertain to your CRM, web analytics, and other applications. Universal Google Analytics: The Project Runway of Your Marketing. Universal Analytics integration is like going on What Not to Wear or Project Runway with your marketing. Check out this free webinar on Universal Analytics.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Analytics] What is a Diagnostic Assessment Tool?
    ? With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing. Value Marketing Executive Assessment Tools Diagnostic Selling Pisello Alinean Value Selling
  • CHRIS KOCH  |  FRIDAY, OCTOBER 22, 2010
    [Analytics] Why Lead Management Automation Really Matters
    We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. We should care more about lead management automation in B2B marketing. Maybe we don’t care enough because we’re focusing on the wrong reasons for doing it. It just won’t scale.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Analytics] If you don’t stop sending unsolicited emails, then you won’t be successful
    It remains the most cost-effective way to communicate with your customers and prospects.In a recent survey, we asked marketing professionals what features would improve their email results.They all told us “ more data and analytics.”That’s Adjust your campaigns on the fly with real-time analytics reports. ” Jill’s right.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. This report should include spend by quarter, by network. Did you spend too much on Bing, or another network?
  • BLOG MY CALLS  |  THURSDAY, APRIL 24, 2014
    [Analytics] Q&A with the New LogMyCalls VP of Sales, Karl Clegg
    What was your reaction when you learned about the capabilities of Conversation Analytics? Marketing companies and ad agencies are clearly a sweet spot but I can see other areas where LogMyCalls and specifically Conversation Analytics can play a huge part in increasing ROI for both small and large organizations. What do you do for fun?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Analytics] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    separate analytical database is especially important for advanced analytics in general and for revenue management reports in particular. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Incentivize.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] Must Attend Marketing Events In 2014
    This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
    Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] eMagine’s Employee Spotlight: Allie Viau
    spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 27, 2013
    [Analytics] The B2B Website Audience Litmus Test
    Develop possible scenarios across channels they frequent and determine how best to connect the dots (your website analytics can help with this, so can social media monitoring). Just because your company serves a range of people, titles, and roles, doesn't mean that they all use your website—or ever will. Why not? CXOs are: Too busy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Do You Know Your A, B, C’s?
    Take an analytical approach to understanding your customer base, it will drive better messaging, increase order rates and improve your profitability-sounds like an excellent formula to get started on 2015! Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis.
  • WORKFACE  |  SATURDAY, JUNE 16, 2012
    [Analytics] Marketers Prepare - The Future of the Web is Anonymous
    Imagine the only piece of data in your Google Analytics account will show the number of visitors, and NOTHING else. Far less analytical data being collected. I remember the late 1980's Internet (pre-browser days) when I would connect via the telelphone line in my home with a Hayes Smartmodem. BTW- that's nearly 40% of the 2.3
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Why VBMA is the Robin to Your Batman
    Marketing automation, CRMs, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they cant truly succeed without their trusty sidekick, voice-based marketing automation (VBMA). Every hero needs a sidekick. similar pairing is taking over the world of marketing. Smooth your rough edges.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Analytics] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Analytics] How can you pick the right social media tool for your situation?
    It’s not much different from what I observed in the late ’90s with Web Analytics. Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 22, 2014
    [Analytics] The 4 Ways You Are Sabotaging Your Email Marketing
    Most companies are generating large pools of customer information thanks to the availability of marketing automation and analytics technologies that gather, report, and optimize information constantly. Let me just put this out there: I don’t think you are running a bad email marketing campaign. Email marketing is a delicate practice. moments.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] What exactly is a social graph?
    One of my biggest pet peeves is in Web Analytics, where we’ve got names for page views, impressions, e-mail opens, and who knows what else, when they all answer the question, “Did someone see what I did?” ” We make it really complicated to get that simple answer. My latest favorite term is the social graph. People.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] 7 Ways to Get Better Results from Your B2B eNewsletter
    Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1.
  • INSIGHTIQ BLOG  |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics] Designing Effective KPI Dashboards - Part I
    Quick wins could come in the form of a data strategy, an analytic sandbox environment, a predictive model, or a data visualization/reporting tool to derive and serve up your ideal metrics. In many cases, you may already have all the data available and just need a modest investment to yield significant results. Think hierarchy.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Analytics] Subscribers to Free Content are NOT Leads
    Sales knows best about demographics and marketing has insights into visitor engagement through web analytics. Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP).
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t  it working?
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Analytics] The Reports You Need to Keep Sales & Marketing Accountable
    But even if you've taken the necessary steps to align your sales and marketing (AKA SMarketing) team through tools like closed-loop analytics and a service-level agreement (SLA), failing to monitor progress toward those SMarketing goals is a common mistake many companies make -- and it can be costly. Dashboards. The Marketing Dashboard.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] Assembling an Extra Powerful Marketing Team
    You need roles spanning creative design, writing, video production, demand generation, social, product, and of course, analytics and forecasting. They should be analytical but creative, love process but think out of the box, pay attention to detail but see the big picture. In fact, it’s actually a lot like Marvel’s X-men. Demando.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Analytics] Remove the Barriers to Strategic Planning in B2B Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. There are four barriers I frequently see that keep companies from adopting effective strategic planning.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [Analytics] 15 things marketers should stop doing and thinking in 2011
    Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Dude, this stuff isn’t heroin, okay? Filtered conversation reduces risk.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Analytics] Does Your Blog Post Answer These 4 Questions?
    Analytic learners. Analytic learners:  Next, in your blog post, address the  “What.&#  After you grab attention with the  Why,  you state  what  you’re writing about. This is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Common sense learners. Dynamic learners.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Analytics] Connecting the Dots Between Social Media & Demand Generation
    Capture as much insight as possible from passive profiling methods such as web analytics, then provide a clear link to the next piece of content, where a prospect can be asked for more explicit qualifying information. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Making the Most of Social Media Analytics  (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Who is Using Twitter and Why?
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Analytics] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? The lesson: Don’t do that.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Analytics] Five Ways Marketing Automation is Transforming B2B Marketing
    Marketing metrics and analytics: It’s not just about tracking to prove ROI but how to improve ROI. But B2B marketers are also focused lead nurturing, lead scoring and marketing analytics to maximize impact and return in our new buyer-driven environment. Because of this there must also be change in how we market and sell to them.
  • BLOG MY CALLS  |  THURSDAY, JUNE 6, 2013
    [Analytics] Gathering Call Tracking Metrics: The 3 Most Popular Features Within LogMyCalls
    Enterprise-level clients are using Webhooks to integrate fully with marketing automation solutions, BI solutions and proprietary analytics dashboards. Bonus: Conversation Analytics (Beta). Even though Conversation Analytics is only in Beta. It will change big data, call tracking, mobile analytics and virtually every other spac
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Analytics] HubSpot Expands Its Services But Stays Focused on Small Business
    Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. You have to admire a company that defines a clear strategy and methodically executes it.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Analytics] How Closed-Loop Marketing Works
    Here is what that data can look like, depending on your marketing analytics software. Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. The tracking token is added to the end of a link, allowing your analytics tool to pool a certain group of traffic.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Analytics] Using Football Strategies for Marketing Wins
    Experiment with social media, integrate with Google Universal Analytics …you never know what fresh talent you’ll uncover. You should be measuring everything , using analytics to ascertain which campaigns are bringing success and uncovering which keywords are driving phone calls and web leads to your business. Play Your All-Stars….
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Analytics] Posting Video Content Online: 5 Essential Considerations
    The critical thing to do before you post your video is to have analytics in place that allows you to measure as many of the criteria as possible. With analytics collecting valuable data on a daily basis, you have an opportunity to use this to feed back into both your strategy for promoting the video, and your wider content marketing strategy.
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    Google Analytics Adds Backlinks Tracking to Social Reports  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going  (Logic + Emotion).
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments (eMagine). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012…  . Infographic: How To Get More Twitter Traffic  (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). SEOmoz).
  • BLOG MY CALLS  |  THURSDAY, MAY 15, 2014
    [Analytics] The Secret Trick to Generating Better AdWords Leads
    Why wouldn''t you want to distract them with a phone call. - Use call tracking and Conversation Analytics - Generating calls doesn''t do much good if you aren''t analyzing which campaigns, ads, and keyword groups generated the calls. In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] Fall In Love With Google’s Social Search Functionality
    Digital Analytics expert Simo Ahava gives us a little insight into specific code that can be implemented along with this specific code. The way we search is evolving all the time. We live in a word where everything is knowable with a quick search. Since November 2014 one section of this information has become more and more evident, social.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 17, 2010
    [Analytics] LoopFuse Captures More Web Traffic Data
    Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. This enables much quicker response to ad hoc queries and, should eventually support the time-based views needed for trends and stage analytics. These features are certainly useful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Analytics] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Use tools and analytics to determine the traffic and the competition, and then be smart about the selection.  That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Examples: Query type:  Research. Formula:  .
  • VIEWPOINT  |  THURSDAY, MAY 5, 2011
    [Analytics] Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
    CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Analytics] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. It drives laser-like focus and an activity level driven toward that goal.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] What’s Customer Engagement Again? And How Do You Stack Up?
    And “profitable” doesn’t mean tallying up sales at the end of the quarter—customer engagement involves complex customer analytics that are generally applied to maximize long term customer value. At a high level, there are 3 core components to success: 1) Strategy and analytics; 2) Data & Technology and 3) Organization & Process.
  • INSIGHTIQ BLOG  |  MONDAY, MAY 2, 2011
    [Analytics] B2B Sales and Marketing Alignment: Steps to Getting There
    It's amazing how often I hear people speak about this topic. And I have worked in companies where there is tight alignment - luckily, this is the case here at Quaero - and others where no true relationship between Sales and Marketing existed. This brings me back to that Sales and Marketing alignment issue since it's really the same thing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Analytics] What Were the Biggest B2B Marketing Disruptions of 2011?
    Basic analytics are simply not enough. Although most companies admit to using free analytics tools, there is a considerable uptake and growing wish list from marketers to gain access to richer metrics across channels. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. Do you agree with their picks?
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [Analytics] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    Cutting to the point, these practices are: 1.    Know your marketing mix. 2.    Close the loop with sound marketing analytics. 3.    Align with your sales team. 4.    Identify your sales & marketing funnel. 5.    Automate your lead management practices. Interestingly, most of these practices can be tied to Marketing Automation. Digg this!
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] Why you should consider centralizing your search keyword lists
    Owned:  ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. But that’s extremely unlikely. IBM sponsors the event.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Analytics] 5 Ways to Make Your Business Blog Remarkable
    Track your blog’s performance – you’ll need to watch your analytics in order to see what is performing well on your blog. How do you make your business blog really remarkable? Like, fascinating ? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. Photo Source).
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Analytics] The Rise of Real-Time Bidding. Is Your Business Behind?
    Let’s start with a basic formula: Site traffic (unique visitors) * purchases/visitor * average profit per purchase = profits from web site Only businesses can supply this data from their own web analytics software. Install some web analytics software. The bad news is, the increased traffic will also increase prices.
  • LEADER NETWORKS  |  TUESDAY, MAY 1, 2012
    [Analytics] Strategy First, Platform Second. Please!
    They will likely want a private (gated) community, a member directory linked to their existing CRM system and a rich analytical back end to identify high-value customers' areas of topical interest in the community so the company can serve those customers better.and make more sales. What's your opinion of Platform X?" Will it scale?
  • VISIONEDGE  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Translate Data into Business Value with These Four Tips
    This means we need to have the analytical skills and capabilities to identify and relate the patterns found in the data, the information, to our business operations. . This ability to understand the relationship between data and knowledge is essential for marketers that want to be able to tap into the power of data. Prepare to act.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Analytics] A Public Relations Case for Digital Marketing
    Data and Analytics. Photo credit: Lynn Friedman. What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago:  Are you turning your marketing into PR? Not surprisingly, my marketing colleagues thought differently. Storytelling.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
    Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Analytics] 12 experts define Key Performance Indicators (KPIs)
    Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. In fact, KPI’s are one of the most important guideposts for any business.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Use the analytics on that tracking code to see how the button is driving traffic and conversions. Although this CTA button has simple functionality and analytics, it''s super easy to implement and has brought some brands noticeable results. and the rest of the world. the possibilities are endless. Well, almost endless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Analytics] Simplest marketing question may be the most difficult
    WEB ANALYTICS: Traffic to our new website must increase 15% year over year and with a 25% increase in the time spent on the site by new visitors. By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Analytics] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
    They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. In Feedburner , you can find both under “Analytics.”
  • LOOPFUSE  |  THURSDAY, AUGUST 12, 2010
    [Analytics] Marketing Automation for the CEO « Loopfuse Marketing Automation.
    Tags: CEO This entry was posted on Thursday, August 12th, 2010 at 10:06 am and is filed under Marketing , Marketing Automation , Web Analytics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 30, 2014
    [Analytics] How to Create a Roadmap For Personalized Marketing
    The model comprises targeting, engagement, conversion, analytics and technology. Analytics: At level one, marketers are pushing messages out and they can report on a few basic components like open rates, but they don’t know what that figure means in terms of customer value. Breakdown of the M5. ” Chang asked. ” 2.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Analytics] Landing page fail: why I came to your site and bounced
    And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. What is the bounce rate?
  • VIDYARD  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] Why YouTube Alone Isn’t a Complete Video Marketing Strategy
    You’ll be able to manage everything from one place with the added insight of video analytics. You can add optional email gates to the start of your videos to generate lead contact information, and you can see exactly which contacts followed through with your CTA with our analytics. My video marketing is kick ass!”
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Analytics] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. I've summarized this in the following table.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Analytics] Consumer Social Sharing
    Installing share buttons on your website provided by the social networks don’t often provide analytics to go along with them. Your website analytics only go so far. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.”
  • SAZBEAN  |  THURSDAY, JUNE 17, 2010
    [Analytics] Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. Show notes.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. It''s understandable.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Online Display Advertising, Targeting, and Capturing Leads
    Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports).  . A Look at Online Display Advertising for Lead Generation. Many I have used myself for clients. Cost models- CPM, CPA, CPL. Retargeting.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] The Most Important Number in B2B Marketing
    I often write about the importance on numbers in B2B marketing success.  A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Analytics] Calls: Actions to Take and Metrics to Track
    This is the same method used to A/B, create dynamic content, and even analytics tools. snippet of Javascript is simply used to temporarily display something (in this case phone numbers). 4) Advanced Analytics: Conversion Rate. Employees knew their calls were being analyzed. 5) Advanced Analytics: Ask for the Business. Use it.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Analytics] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. However information overload is a constant challenge to overcome as well.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Analytics] 9 Twitter Tips for B2B Marketing Success
    Timing is everything – Understand the specific days and times your company’s messages are more likely to be read and shared.  If, for instance, analytics indicates that your community tends to retweet and share content more frequently early in the day, or early in the week, time your most compelling content to hit the stream during those times. 3.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    This will allow it to trade on the carbon credit marketplace and "build a sustainable future for their territory.”. 5) Google Analytics. Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. and U.K. Google Apps in Action.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Analytics] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    What you don't seem to get in this download is any sort of analytics (such as clicks on your tweets, etc.) Coupled with your closed-loop marketing analytics , use your Twitter Archive to zone in on times when you've noticed a spike or deficiency in your referral traffic and leads from Twitter. So let's put it all together in one place.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. Reality check: that’s a myth.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Analytics] The CMO Six-Pack: How to Pump Up Your Pipeline
    Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. 5. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Optimizing the sales funnel. Gaining greater insight into our audience. Implementing lead tracking. Improving database hygiene.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] 5 Myths About Copywriters You Believe
    Analytics review and data-driven decision making. Review of website analytics for content planning. Copywriters are seriously misunderstood. Not even a little bit. Content marketing is now a  $118 billion industry , and it’s growing each year. Copywriters Just Write. Image source. Graphic design and  custom image creation.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Analytics] Get a Leg Up On Local Search with Call Tracking
    Only with extensive data collection, reporting, and analytics will you gain actionable insight into campaign performance and overall ROI. One common answer is with Google Analytics and Google AdWords. So, you want to start marketing to a local audience via search. Make It Ring. So how do you do this? It seems natural, right? Voice.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Analytics] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    Analytics Tools. 16) YouTube Analytics - With YouTube Analytics -- which they revamped about a year ago -- marketers can measure the effectiveness of their videos just like any other content they create. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family. Maybe.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Analytics] 3 Top Takeaways from SMX West 2015
    Smarter Attribution with Google Analytics. At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place. So without further ado, here are my top takeaways from SMX West 2015: 1. #1 Rankings Don’t Mean Jack. Mobile First is a Real Thing.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] 10 Things Epic Copywriters Do
    Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. 7. For this reason, your copywriting skill set should include knowledge of inbound and traditional marketing principles, analytics, and mapping strategy to business. Image source. Investigative Research.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Analytics] Nurturing Leads With Webinars: Awareness is Just the Beginning
    The equally important webinar analytics measure attendee engagement, progression through the funnel and behaviors, allowing you to identify sales-ready leads in real time and follow up with the most qualified leads immediately. The buyer’s journey has changed due to the high-quality information now easily available to prospects. Awareness.
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