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  • WORKFACE  |  MONDAY, JUNE 4, 2012
    [Analytics] 5 Cool Social Media Tools to Help You Expand Your Small Business
    and more, you can schedule posts and view detailed analytic reports as well. Guest Post by Alicia Ranch-Traille. For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If that sounds like a lot of work, it’s because it is a lot of work.
  • ENGAGE  |  SATURDAY, OCTOBER 6, 2012
    [Analytics] Tweet This at Lunchtime Wednesday Using Numbers and at Least 1 #Hashtag
    It can be incorporated into your regular experimenting and can serve as a nice guide, but you won’t find the answer in an infographic, you’ll find it in your own analytics. What does the perfect B2B tweet look like? There’s no universal rule, at least, that applies to all audiences and all brands. Ok, enough buzzkill.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Analytics] B2B and Social Media: How to Choose the Right Platform
    dditionally, Google Analytics has had some great updates to their reporting. Google Analytics has updated some other nifty features, including a way to shortcut your custom report on your navigation. The simple answer is that ALL social media environments can be successful for B2B. ”, and “what is your marketing strategy?”
  • ANNUITAS  |  THURSDAY, MARCH 5, 2015
    [Analytics] It’s Up To Us – Marketing Enablement
    recent study by Grovo highlighted the skills gap by showing which skills marketers felt they have and those they need to obtain, with analytics and email marketing ranking at the top for skills needed. Marketing enablement is not something most marketers have heard of…because most organizations don’t invest in it.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] Is Your B2B Marketing Lost or Found?
    The “new” or inbound marketing tactics that attract prospects rather than interrupt them also include search engine optimization, blogging, eBooks, whitepapers, website landing pages, conversion tools and sophisticated analytics. Answer : All still exist, but because of the Internet, their heyday has passed. So which one is better?
  • ENGAGE  |  MONDAY, JANUARY 7, 2013
    [Analytics] Are You Throwing Money Down the Drain by Ignoring Little Data?
    It’s because of this promise that marketers are spending $50 billion on Big Data and advanced analytics. Forbes article provides some success stories on the use of Big Data and advanced analytics to improve decisions on marketing spend and to grow sales. ” So what the heck is going on? According to IBM , there were 1.35
  • CLIENT BRIDGE  |  THURSDAY, JULY 26, 2012
    [Analytics] Apps for Online Marketers
    Ego Ego is a good way to streamline analysis from multiple analytical tools. Google Analytics This app provides a broad, detailed picture of your sites. Improving SEO requires constant vigilance. The app is free, though you will need a Raven subscription to get the full use of the tool. Indexed pages, and Google Indexed pages.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] What Will Future Marketers Learn in School This Year?
    The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer as a ‘profit center’ and a firm’s ability to be profitable in the long-run relies on maximizing customer value. Or least part of what they learned anyway.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Analytics] 5 Ways You Should Be Using Marketing Automation
    The various marketing automation software providers try to solve this problem by providing integrated dashboards , which deliver analytics across all platforms including social media campaigns. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. Great.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2011
    [Analytics] Educate Your Readers: 4 Learning Styles
    If you’re analytical, you’ll teach using data. Analytic Learning  – Listening to and thinking about information; seeking facts, thinking through ideas; learning what the experts think. Remember the  4 E’s  of Better Business Blogging ? When it comes to educating readers, it’s important to take a page out of teachers’ notebooks.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Analytics] Live Blog: Lotusphere 2012 Opening Session
    It’s like Moneyball: analytics + baseball = new game.” Analytics. We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. Michael J. Content.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound!
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Analytics] Is Marketing Staffing Going the Way of IT?
    Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. You may need someone to create videos for your business.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Analytics] 5 Starting Tips for New Inside Sales Reps
    In the same vein as being conversational, remember that you’re not writing an analytical essay or giving an oral report when you’re communicating with a prospect. It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more! Be yourself.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Analytics] Six Mistakes to Avoid In Selecting a Marketing Automation System
    Raab is a Principal of Raab Associates Inc. , a consultancy specializing in marketing technology selection and analytics. We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Not really.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    That''s why analytics are so important. Note: Marketers that gather more analytics make more money. Call tracking and call analytics can help you close your marketing loop, attribute your leads, and improve your ROI. Long story short: call tracking is a critical and likely missing analytics element in your marketing toolbox.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 30, 2011
    [Analytics] What We Really Know About Consumer Behavior
    ” Today, as the internet, social media, new analytics, and mobile devices upend the work of marketing, it may seem strange to say he was right. Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. News & Notes
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Analytics] The Anatomy of an Effective Marketing Brain [Infographic]
    Instead, successful online marketing requires a combination of left and right brain thinking -- or "analytical" and "creative" thinking. The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Analytics] How to Write a Blog Post Outline: A Simple Formula to Follow
    How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor flow.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 28, 2013
    [Analytics] Big Data: The Right Data Wins
    Unique call tracking phone numbers placed on individual advertisements—online and offline—enable marketers to measure the ROI of these efforts and provide them with call analytics to really drill down into their prospects’ activity. Watch Universal Analytics in action in this demo or read this white paper about call tracking.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Analytics] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • LEADSLOTH  |  THURSDAY, OCTOBER 28, 2010
    [Analytics] Marketing Automation Monday
    The idea for Marketing Automation Monday came up after I had visited several Web Analytics Wednesday events. Sinds 2005, those events have provided a great networking and learning opportunity for Web Analytics professionals. Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 29, 2012
    [Analytics] 15 Ways B2B Marketers Can Be Using Twitter
    schedule can, for instance, be based off user analytics that indicate the most optimal time of day for reaching a target audience. The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Analytics] B2B Search and Content Marketing: Getting Found by Prospects
    If we've said it once, we've said it tons of times here on the Savvy B2B Marketing blog – to connect with today's B2B buyers, you need to produce and make easily accessible a range of content that guides prospects through the buying cycle. ") A critical component of that strategy is making sure your content is found in the search engines.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Analytics] Search isn’t about search anymore, it’s about social
    Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 11, 2011
    [Analytics] Segmentation key to content marketing
    Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. He  points out that to properly understand a visitor’s web behavior you must understand who they are and what they are trying to do.  Only after you know the who and the why can a change in a metric, such as visitors, be properly interpreted. 
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Publisher Use Cases for Call Tracking: Excerpt From a Case Study
    In an effort to provide more ''uses cases'' for call tracking, Conversation Analytic s and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. As a publisher, you want analytics that will benefit your bottom line and your clients’ bottom line. Implementation. And we upsell them.”.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Analytics] Get Great at Content Marketing - NOW!
    Learn Google Analytics like the back of your hand - It tells you what’s working. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] 7 more ways you can recycle old content
    Companies will often gather their top 10 posts of the year (based on analytics, social shares or other metrics) and include them in one blog post. Want to do more with the content you already have? Recycle Recycle it! These Want to do more with the content you already have? Recycle it! Use old blog posts as podcast topic inspiration.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Analytics] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    The more data that you gather, the more you need to adopt an analytical mindset. A lot of marketers don’t have that skill set. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. How do you sort the viable, long-term disruptions from the buzzwords? Skills. Content.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Analytics] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data. Again, Conversation Analytics can determine this based on the words and phrases said on the call. We released this information in an infographic earlier this week. How Did We Get This Data.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [Analytics] Best of 2008: SEM Landing Pages
    Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. Here are a few of the best posts about SEM landing page design from last year.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] The Biggest Hole in Your Email Marketing and How to Patch It
    54% of emails sent by businesses are marketing messages, but unfortunately the hole that those marketers are leaving in their email ROI analytics is just as large. If you’re like most marketers, you know the importance of analytics and are most likely keen on chanting the mantra, “Measure everything!” Throw in some A/B testing.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2010
    [Analytics] Building a B-to-B Social Media Lead Generation Program Targeting.
    Here are some highlights from his post: Understanding online analytics - You need to understand what the data is so you know what to do with it. Google Analytics is probably the most popular free one. But it’s important to have analytics across social platforms and a simple data collection tool like Bit.ly
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 6, 2013
    [Analytics] Five Signs Your Online Customers May Be Cheating on You
    But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. ” The question is, are they? Low Search Engagement.
  • INBLURBS  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
    By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies. 2. All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Analytics] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    Today, most marketing organizations have set up different roles to handle content and analytics. Their skill sets most commonly consist of: Google analytics. It was not surprising to see the recent announcement that WPP, Snapchat, and Daily Mail have launched a new digital content agency called Truffle Pig. They know conversions.
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 6, 2011
    [Analytics] Marketing Automation Provides Tactic Validation
    According to Adobe's 2010 Analytics Survey, 44% of 1,000 marketers surveyed said they could not allocate sales and costs to marketing campaigns. I was just reading a post by Mac McConnell, You've Got Marketing Automation. Now What? , and one of the points Mac made really resonated with me. So, back to Mac's story. one trade show.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Analytics] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Typical. Crazy. Have a great weekend! Success on the social web? by @markwschaefer.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Analytics] Marketo Goes to College
    According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example.
  • SALES CHALLENGER  |  MONDAY, MAY 12, 2014
    [Analytics] The 2 Types of Sales Effectiveness Functions
    Among survey respondents, analytics was the most commonly selected responsibility; however, when we spoke with five member companies, training and development and performance management were the most popular choices. We thought this was an interesting question and decided to ask for your input.
  • BLOG MY CALLS  |  THURSDAY, MAY 30, 2013
    [Analytics] The ONE Thing We Do on Twitter to Get Customers
    We pay attention to people talking about call tracking or marketing analytics. Every single day we find someone talking about how they need call tracking, or how they don''t have enough marketing analytics, or how they can''t measure their marketing effectively. Generally speaking we haven''t had a ton of success with Twitter. The Key.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Analytics] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Analytics] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Buffer is a social media scheduling tool which includes analytics that, in contrast to BuzzSumo’s social overview, let you do a deep dive into which content is resonating within each social channel and se. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Analytics] 5 Ways to Get Readers to Respond
    This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.
  • FIFTH GEAR ANALYTICS  |  MONDAY, SEPTEMBER 17, 2012
    [Analytics] How Do Consumers Make Decisions? Theory or Fact?
    But it’s really just an academic exercise unless you have actionable marketing analytic insights to deploy your marketing plans. Consumer Services / Retail Customer Intelligence Marketing Strategy consumer engagement demographics Personalized Communication predictive analyticsHow do customers make decisions? Not exactly. 
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 13, 2011
    [Analytics] 4 Rules for Being Your Own CMO/CIO
    Web analytics, email marketing, and content management).  It was then that I started feeling more like a CIO than a CMO. It’s amazing how a role can be redefined in just over a decade.  Take the role of Chief Marketing Officer.  Then the Internet bubble burst and marketing had to show its impact on the sales pipeline.  Sound familiar?
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Analytics] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Analytics] KoMarketing Heads to #SMX East 2012
    ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. Here’s where to find them: Is Your Search Marketing Career Optimized? ” ( link ). Date : Wednesday October 3rd.
  • FATHOM  |  FRIDAY, MARCH 14, 2014
    [Analytics] Coming Soon: Our Higher-Ed Marketing Industry Standard
    From Google Analytics updates to the latest student recruitment strategies, the industry can get overwhelming. How can I recover all of the data now marked “not provided” in Google Analytics? We know you need more time dig through all of the details of the digital world, especially if you’re a higher-education marketer. And it’s free!
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Analytics] Be human. Your customers will thank you.
    Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We forget that search engines and apps don’t buy our services – human beings buy our services. ” of a brand. Embrace it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Analytics] Is Growth Hacking a thing? The experts sound-off
    To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.” To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.”. “If you're a developer that has implemented growth hacks … you're still a developer. Guess I shouldn’t write about growth hacking, then! ” Jay said. Is it okay?
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Integrated Digital Marketing: The Basics
    Use digital marketing analytics data to inform ongoing marketing strategy and real-time interaction. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Top 3 Essentials for Successful Retail SEO Programs
    Need 1 – Access to Analytics (and any other data the online retailer can provide). The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Just like the Google Analytics, an SEO program will be much better off if these things are acted on quickly. What hasn’t?
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Analytics] inBlurbs Blog is nominated as one of the 20 finalists
    In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. One of those blogs is inBlurbs blog. Many thanks to all of our supporters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2011
    [Analytics] 4 Conversation Starters For Selling The CFO On Marketing Automation
    These analytical number crunchers live for data. Clearly, getting the approval of a CFO’s sharp, analytical mind requires a shift in thinking. by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Share email. Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 7, 2012
    [Analytics] BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
    After all, they're the analytical experts, eh? Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. qlikview price business intelligence software qliktech
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? # WTF. View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 24, 2012
    [Analytics] Manufacturers: Don’t Start a Lead Generation Campaign Without Sales
    During an internal discovery meeting with the client’s Director of Marketing and the Marcom Manager, we spent considerable amount of time reviewing their clickthru reports, traffic, pageviews behavior and engagement stats from Google Analytics. Every manufacturing or industrial company that I talk to wants more leads.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Analytics] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    Just as early sailors were able to use the stars for navigation with minimal technology, though; even the most minimally analytical-minded marketers can still use data for targeted marketing. When it comes to using data for marketing, think of data points like stars in the sky – at a glance, there’s a beautiful abundance beyond counting.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Analytics] A Marketer's Guide to Tracking Online Campaigns
    Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL. The Basics. Landing Page URL: [link]. Here's the important part.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [Analytics] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    Analytics for Reach and Impressions. Lesser Known Analytic Tools.  . (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy.  Enjoy.  . Twitter for B2B, Specifically. Multiple User Tools for Business Teams. B2B Case Study: PR.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics] How to Drive Inquiries and Leads with a Blog
    In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. And, if you use the social commenting tool, Disqus, Google is tracking the comments through the Google Analytics Social Report, as Disqus is one of its Data Hub partners. Read Part I here and Part II here.). However!
  • PWB MARKETING BLOG  |  MONDAY, MARCH 25, 2013
    [Analytics] Great Example of Photos in Social Media [Infographic]
    Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts! Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Pretty brilliant eh?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Manage your efforts with marketing automation software; analyze your performance with web analytics. In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Help, don’t hinder them.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics] How to Generate Leads with Pinterest
    Revisit Your Efforts With Analytics. Use your preferred analytics tool to measure the results of your efforts. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. The potential is obvious, but the business value a little more opaque. Sales 2.0
  • BLOG MY CALLS  |  TUESDAY, MAY 20, 2014
    [Analytics] Converted Calls are 42% Longer Than Non-Converted Calls
    Conversation Analytics can determine if a conversation resulted in a conversion. If there are words and phrases that indicate one of these things happened on the call, Conversation Analytics determines that a conversion event occurred. Now this is interesting stuff. That alone may not be some grand revelation. What is a Converted Call?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Five Expert Guides to SEO Keyword Research
    Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Why Only One MarTech Tool Is Needed for B2B Content Management
    Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. similar percentage called out redundant content creation.
  • B2B MEMES  |  TUESDAY, APRIL 5, 2011
    [Analytics] Journalism, Aggregation, and Doing Things with Words
    The last is Aaron Bady’s deeply analytical post on zunguzungu. Once we shift our analytical lens from the domain of rhetoric to the domain of practice, the complexity of the distinction between aggregation and original reporting becomes even more tangled.&#. Three writers in particular stand out. Hence this blog entry. But (as J. L.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Analytics] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Analytics] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    You can see how many links and embeds a video has accumulated using YouTube Analytics , YouTube's internal analytics tool for account administrators. To access your channel's YouTube Analytics, log into your account, click on your username tab in the top right corner, click 'Video manager,' and then select 'Analytics.'
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JANUARY 3, 2014
    [Analytics] Small Business Websites Aren’t Immune from Google Penalties
    Look at your Google Analytics and Webmaster Tools (WMT) — Both of these tools work together. Most of the small business owners I work with know about Google Analytics, but not about WMT. “First you will come to the Sirens who enchant all who come near them. ” — Book XII, The Odyssey , Homer. Panic ensues.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Take advantage of this by tapping into these forums and looking to sites like CrunchBoard and Dribble to post your job description. 5) The Analytics & Operations Animal. Where to Find the Analytics & Operations Animal. We all know the age-old expression, “There is more than one way to skin a cat.” It all starts with a leader.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    However, as the marketing function has become increasingly dependent on data and analytics , CMOs are realizing they need to cross the organizational divide and work with CIOs and the IT team. The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • PAUL GILLIN  |  THURSDAY, AUGUST 1, 2013
    [Analytics] How to Summarize Content for a Business Audience
    Highlights of IBM Analytics Research Report from Paul Gillin. ” A survey of more than 1,100 business and IT professionals in 95 countries – nearly half of which are midmarket businesses – also suggests that data quality is an important variable in the effective use of big data analytics. Just the Facts? Key Point. Key Takeaway.
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] 5 Trick or Treat Goodies Every Marketer Can Use
    These webinars are about marketing topics ranging from PPC and content marketing to SEO and analytics. I hope you''re dressed up as a goblin, pirate, or princess as you''re reading this blog post. Instead of sending you each a mini candy bar, we''re going to give you a few things you can actually use. Happy Halloween and you''re welcome. 1.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 17, 2012
    [Analytics] 3 Things We Learned at BIA Kelsey's ILM West
    We also presented the latest version of our marketing analytics and call tracking solution, LogMyCalls. And, most critically, we are at the cutting edge of call analytics and call-based metrics. We're revolutionizing the call analytics and call tracking world. A couple of weeks ago we attended ILM West in Southern California.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] How Marketing Can Collaborate with Sales to Create Engaging Content
    Tools like marketing automation software and Google Analytics provide top-of-the-funnel engagement metrics, which is useful for discovering where and how prospects come to your site and what they read while they''re there. But that''s much easier said than done. And how can sales and marketing teams create a method that works every time?
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Analytics] Social Media and Lead Generation: Know Your Measurements
    When measuring your social success, consider using analytic supplements such as HootSuite, RetweetRank, Klout, Sprout Social, or any other social plugin. These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Social media is a trend that''s not going away anytime soon.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 28, 2013
    [Analytics] Google Research: The 4 Verticals that Get the Most Mobile Calls
    This massive increase in calls argues the case for Conversation Analytics better than we ever could. That''s what Conversation Analytics does. They use Conversation Analytics to track conversions, lead quality and sales performance. Conversation Analytics can do that for you. That''s a big deal. Do it.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Analytics] 7 Tips for Stellar Social Media Community Management
    However, a great way to balance it more efficiently is to base your time allocation on your analytics -- how each individual social network performs for your business. While you might think you need to maintain a presence on every major social network, you should really let your analytics be your guide. Now what? Test and optimize! 5.
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] This Week in Digital Strategy 10.4.13
    We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Happy Friday, everyone! They risked lost traffic and sales.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
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