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  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Analytics] Who Does Google Think You Are?
    'We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Click here to see the original article). Among the responses, a recurring theme is, how does Google know who we are? did this both under my work account and my personal account.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Analytics] Measure Metrics Like an Email Marketing Expert
    Email Marketing , analytics 'Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Analytics] How B2B Organizations Can Create More Effective “About” Pages
    Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. And that should change. Social media is part of the reason. Showcase Coverage. Google Authorship.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Analytics] A B2B Guide for Twitter Lead Generation
    This, combined with closed loop web analytics , can drive clear reporting for leads and customers acquired through Twitter. Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 9, 2013
    [Analytics] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    After putting these tips into practice, use social analytics to see what type of content drives engagement for your audience. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It''s not the product that''s boring. It could be the social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] Why Every Business Should Have a Blog
    For example, an analytics software company can create content that highlights the benefits of analyzing their website visitor data. This will get the reader thinking about analytics. Is a business blog right for your business? Photo credit: inju). Should Your Business Have a Blog? Are your customers or potential customers online?
  • LOOPFUSE  |  THURSDAY, JULY 29, 2010
    [Analytics] Who is following your digital footprints?
    Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Tags: privacy , Web Analytics This entry was posted on Thursday, July 29th, 2010 at 11:49 am and is filed under Marketing , Marketing Automation , Web Analytics. Who is following your digital footprints?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] 5 Things To Focus On When Call Shadowing Inside Sales Reps
    Your process, analytics, reporting and your overall data quality will suffer if it’s not properly being updated and handled. Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. Don’t let them rely on data unless they know it’s good data.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Analytics] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Lesson 3: Marketing Analytics 101. Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. 'Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. Lesson 1: SEO 101. get it.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Analytics] 26 Outstanding LinkedIn Tips and Tactics
    ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? million in revenue.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 3, 2011
    [Analytics] Alinean Builds on Momentum for a Strong Second Quarter 2011
    Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Pisello Alinean
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value. Assign an Owner. Your Turn.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • BLOG MY CALLS  |  MONDAY, MAY 13, 2013
    [Analytics] Call Tracking: A Review of a Few New LogMyCalls Features
    'In the midst of our fast growth and the development of our private Beta Conversation Analytics functionality, we still find the time to enhance our current call tracking offerings! We''re awesome like that. We don''t screw around. On Friday we pushed a bunch of new code that improves several key features and functionality within LogMyCalls.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Analytics] 2010 Will Bring New Features to Demand Generation Systems
    These are important marketing activities and they are a natural extension of demand generation systems, even though they require closer integration with (or replacement of ) Web content management and Web analytics. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
    In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Analytics] 10 Ways to Drive Instant Results With Inbound Marketing
    If a journalist finds your quote about, say, the new Pinterest analytics tool , to be the most relevant for their article, your name and company can show up -- and sometimes even with an inbound link -- in the final copy. Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month. Add visual calls-to-action to your site.
  • B2B MARKETING SAVVY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Analytics] Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes
    million) Twitter scrape with analytics on most used domains. ManyB2B pros will care about analytics, tracking, campaign comparison statistics and customization as outreach social media initiativesevolve… client data-hogs will want to watch re-tweet performance, compare one approach to another using keywords, etc.  Or not.  Welcome!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Analytics] How to Measure the ROI of Your Marketing Programs
    Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity.  Multiple touches. Example.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Analytics] 9% More Time Spent in Mobile Apps Than Internet [Data]
    People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Flurry measured the time people spend in apps through its own direct analytics. Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] A New Generation of Business Intelligence – For the Front Lines
    Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. BI has become a required technology for CFOs, COOs and operational management. It’s changed our lives as consumers. 1] [link].
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Analytics] Why Your Keyword Strategy Is Incomplete Without User Intent
    One of the best ways to learn about user intent as it relates to your particular audience -- and the people who are actually visiting your site -- is to look at your own marketing analytics. 'Keyword research has long been heralded as a pillar of a proper SEO strategy. User Intent: The Art of Detecting and Fulfilling a Need.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    Just make sure you’re making your decision based on marketing analytics , not gut feelings. We’re the last ones to say you shouldn’t be reporting on your marketing; but with the 'big data' explosion has also come a whole lot of time wasted interpreting numbers and analytics that might not really mean anything for you right now. Tactic.
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Analytics] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. 'Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web.
  • SAZBEAN  |  THURSDAY, MARCH 29, 2012
    [Analytics] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
    Such data aims to provide some concrete ROI behind the touchy-feely world of Likes, retweets and +1s — data that, on its own, amount to what Phil Mui, group product manager for Google Analytics, dubs “vanity metrics.” – Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI by Todd Wasserman. If they did, great.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 15, 2011
    [Analytics] 4 Steps to Mobile Marketing Success
    One consideration is the amount of analytics enabled on each platform and ensure the buying model they use matches your objectives. First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There Image Source.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Analytics] Marketing Tools and Technology – How Does A Marketer Decide?
    Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting,  etc. Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. 
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 24, 2009
    [Analytics] Social Media “Insider” Sources: Staying Current, Filtering the Noise, Finding the Hidden Gems
    Twitter Accounts to Follow: Social Media Analytics. waworld   The official Twittter account of Manoj Jasra’s web analytics world blog. analytics_  If you can’t analyze it, you can’t measure it;  if you can’t measure it, you can’t improve it. Read time = 2-3 minutes) Information overload on steroids. 
  • LEADSLOTH  |  FRIDAY, OCTOBER 16, 2009
    [Analytics] Why Are Marketing Automation Managers So Hard to Find?
    Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. But that’s for web analysts.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. 'This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 25, 2012
    [Analytics] Incorporating An Effective Email Automation Strategy
    After the webinar has occurred you can still use the report analytics to follow up and prospect ‘non-attendees’ who may have clicked on multiple messages, website links and/or webinar links. Email automation campaigns can be extremely tactical and effective if done right. What’s so good about using an automation tool?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics] New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC]
    Experiment with different types of updates, track your analytics , and let the data about what works and what doesn't drive your social media marketing decision-making. Get ready. Things are about to get a little psychological on the blog. Marketing to the Mindset. In other words, we must learn to "market to the mindset.".
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Analytics] Defining Social Business: a Call for Clarity and Collaboration
    Today, by combining social networking tools—internally and externally—with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. Yes, you are right: social business is a buzzword.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Analytics] 135 Icons For You to Use Whenever, Wherever [Free Download]
    For example, a blog post about marketing analytics -- you''re not going to take a picture of a computer screen to show what analytics are. 'We''ve alllll been there before. You know how important visual content is. You''re on a tight deadline. You have an abstract concept that you need to convey. nothing. icony. No attribution needed.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    ” Then watch the analytics to see how effective it is. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. So you can imagine I can’t help but notice good ones, bad ones and ones that need to just shut down and start over from scratch. What makes a GREAT website? It’s not rocket science.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 11, 2010
    [Analytics] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
    Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Day’s 5.3
  • B2B LEAD GENERATION BLOG  |  TUESDAY, OCTOBER 27, 2009
    [Analytics] Lead generation metrics should emphasize opportunities not just leads
    In order to generate leads marketers have to know how to use the analytics. I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.". Here's my response. people who raised their hands). Number of leads?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Analytics] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Fair enough.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Analytics] How to Use Psychographics in Your Marketing: A Beginner's Guide
    We outline two major methods below: interviewing your current clients and investigating you website analytics. 2) Investigating Website Analytics. 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. What gives? Aged 45-65.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
    Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 13, 2012
    [Analytics] Where Marketing Metrics Go Wrong
    If you like this post, get more marketing ROI best practices by downloading my free 70-page eBook,  The Definitive Guide to Marketing Metrics and Analytics. by Jon Miller I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? Here are the top categories of metrics to avoid. Vanity metrics.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Analytics] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Use closed-loop analytics to determine which search terms generate that great traffic that converts into leads and customers so you can prioritize your optimization efforts. The thing is. there are kind of a lot of keywords out there. So which ones do you choose? Selecting Keywords That Don't Reflect How People Actually Search.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Quick Tip: 1Password Makes it Easy to Store Passwords
    Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Making the Most of Social Media Analytics  (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Who is Using Twitter and Why?
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • BIZNOLOGY  |  THURSDAY, JANUARY 20, 2011
    [Analytics] What's the most important marketing skill for 2011?
    Analytics. Tons of analytic tactics exist to find out what your customers are thinking. Just remember, your analytics are only showing you the searches that resulted in a visit, not the ones that matter to your customer where you don't even show up. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing?
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Analytics] 4 Lies Marketers Tell Themselves
    Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them. Got more lies?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2011
    [Analytics] Oracle Integrates On Demand Marketing with On Demand CRM
    Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Analytics] 7 Keys to Choosing an Effective Modern Marketing Agency
    This creates exponential growth in demand for inbound marketing services across the core areas of search, social, content, PR, email, analytics, web, digital advertising, mobile, and more. This is a guest post writte by Paul Roetzer (@paulroetzer). Change is not always easy, but it is inevitable. The Impact of Inbound Marketing.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Analytics] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    'Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data. Again, Conversation Analytics can determine this based on the words and phrases said on the call. We released this information in an infographic earlier this week. How Did We Get This Data.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    LinkedIn Analytics. The new analytics tools on LinkedIn can help you gain a better understanding of what posts are successful at generating clicks and interactions. LinkedIn analytics will show you how many impressions, clicks, interactions, and followers were driven by each of your posts. Google+. Geotagging. Google circles.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Analytics] 17 (of the) Best Email Marketing Guides of 2011
    20 Tips for developing a Successful Email Marketing Campaign by Web SEO Analytics. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 15, 2011
    [Analytics] B2B Marketers to Increase Online Content, but What Kind?
    Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Here are some ideas for how to identify what content you should create.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Analytics] B2B Marketing Myth-busting, Redux
    In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers. Myth No. Wrong.  The result?  Myth No.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Analytics] Mi6 Quick Tip #2
    Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
  • ENGAGE  |  MONDAY, NOVEMBER 21, 2011
    [Analytics] 5 Things I Learned at the FOLIO Show
    Web: We sat in a crash course on web analytics, which schooled us on the basics of running reports and testing. E arlier this month a group of us traveled from TMG in D.C. to the Marriot Marquis in New York to “join the media revolution” at the FOLIO: Show. Fran Hauser. Here are the five coolest things we saw or heard at the show … 1.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Analytics] Online Marketing Trends for 2013
    More analytics." Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Design is king."
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 9, 2012
    [Analytics] Social Media Automation Mistakes
    Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. And obviously, schedule time sensitive offers accordingly.
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Analytics] 16 Smart Resolutions for Better Marketing in 2013
    10) I will start tracking my analytics every week -- if not every day. Here are some other reports you should set up with your marketing analytics to keep your marketing -- and sales -- teams accountable. It’s almost here -- the turn of the new year. And you know what that means. What marketing resolutions do you want to make? right?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • BLOG MY CALLS  |  TUESDAY, JANUARY 21, 2014
    [Analytics] No, You're Not Crazy, Your Marketing IS Working Better Than it Appears
    Recently we spoke to a large enterprise that was tracking web analytics fastidiously. 'Have you ever looked at your quarter-end marketing results and thought, ''Man, our marketing has got to be working better than that!'' It doesn''t make any sense that we''ve only got x leads?!''. Your marketing isn''t getting better. Why isn''t it working?!
  • BLOG MY CALLS  |  FRIDAY, AUGUST 9, 2013
    [Analytics] Phone Calls: The King of Direct Mail
    The data flows into the analytics dashboard in real-time. 'You''re a direct mail firm. When you launch a 1000 piece mailing for your client, what do you want to happen? What is your goal? Do you want to generate a certain number of phone calls, visits to your client''s business? hope your first goal is revenue. The Importance of Phone Calls.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    [Analytics] Sales Training: 5 Ways Call Recording Can Help
    Why on Earth would these companies use an award-winning marketing analytics and call tracking solution to help them with sales training? 'Did you know that a substantial portion of our clients are sales training companies? These range from one man band sales trainers to some of the biggest training companies in the world. They just don''t.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. The first step to improving digital marketing results is to understand the emerging trends and best practices. But why?
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics] Should you invest in conversion rate optimization?
    Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation We believe the best approach focuses on three key elements:  . ?Relevance Conversion Tactics
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] The Most Important Number in B2B Marketing
    A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. I often write about the importance on numbers in B2B marketing success.  But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • DIGITAL BODY LANGUAGE  |  MONDAY, APRIL 13, 2009
    [Analytics] Synopsys: Centralized Marketing Communications
    By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases.
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Analytics] The Secret to Being an Awesome Marketer? Act Like a Child.
    Inbound marketing is all about balancing the creative with the analytical -- the “art” with the “science.” '"Stop acting like a child!". When''s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. Not so fast.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 17, 2013
    [Analytics] The Psychology of Selling – An Insider’s Guide
    The Analytical Critic. If you’re in sales and marketing, you’ve probably gone through a hundred training manuals, been forced to chug down tons of information, and know by heart each and every CRM software that ever walked this earth. Big data is good because you can manipulate it to come up with great programs that anticipate buyer behavior.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 25, 2013
    [Analytics] Great Example of Photos in Social Media [Infographic]
    Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts! Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Pretty brilliant eh?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Analytics] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Almost 'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, What’s better for your business? MOBILE WEBSITES.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Analytics] Winning With Customers – B2B Playbook Review
    About the Author: George Hollister is a B2B Practice Leader with  SIGMA Marketing Group , a marketing analytics agency. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  I’m enjoying the many insights, smartly presented, throughout the book.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
    Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
  • B2B MARKETING SAVVY  |  TUESDAY, NOVEMBER 10, 2009
    [Analytics] ReTweeting: Science or Art – Is 120 The New 140?
    Even when some research indicates that ~40% Twitter traffic is “pointless babble&#  ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics.  So why the fuss to understand RTs? Consumer, etc.)
  • WEBBIQUITY  |  WEDNESDAY, MARCH 21, 2012
    [Analytics] Best LinkedIn Guides, Tips and Tactics of 2011
    Leah Baade reviews what LinkedIn company pages are, how they work, why they are beneficial, how to set up a company page, how to interpret LinkedIn’s analytics, and most importantly, what to watch out for, such as “The Latest News works a lot like Google Alerts – in that it’s not always accurate. INFOGRAPHIC] by Mashable. 5 STARS.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 7, 2009
    [Analytics] Tools for Business Teams Doing Twitter
    Other Popular Posts: Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team. Hootsuite: Trying to be “one size fits all”:  analytics package + multi-user management package.  Personally, I like analytic options from other tools better.  Co-Tweet:    In public beta. Welcome!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 26, 2010
    [Analytics] Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs
    That is why today’s most accountable CMOs are stepping up to deliver a forecast of their own, one that uses analytical rigor and a deep understanding of how prospects move through the revenue cycle. Everyone wants to know if the company will make the target for this quarter and what next quarter is going to look like. Forecasts matter.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] The ROI of Paid Social Media Ads
    Source: Marketo Revenue Cycle Analytics. Source: Marketo Revenue Cycle Analytics. by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. SlideShare.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 9, 2012
    [Analytics] Damage Control: The Marketing Metric You Forgot About
    With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MAY 23, 2013
    [Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Analytics] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Evaluate analytics data. 'We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. For the other 61.4%
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Analytics] 4 Steps to Improve The Multichannel Experience
    ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . 'Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that  no platform is created equal. Understand the purchase decision. The offer. ” 3.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. Here are some of the ways marketing automation data and analytics suites can help sales and marketing execs optimize performance: Site analytics, including who’s coming to your site, how they got there, and what they did.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 14, 2012
    [Analytics] 83 B2B Social Media Blog Post Ideas
    Use Google Analytics Take a look at the keyword searches that are bringing people to your site, as this will give you a great idea of what information people are looking for. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. 10 Blog Post Tips You Can Use Right Now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Analytics] Social scoring and the business case for blocking Twitter spammers
    Steve — who has a great analytical mind — noticed that my message, sent out at the same time, was re-tweeted about the same number of times as Chris. Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. Steve asked.
  • VIEWPOINT  |  FRIDAY, APRIL 12, 2013
    [Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance
    CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. 'Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Analytics] 4 Steps to a Hunger Games Marketing Budget
    For example, as we prepared to launch Conversation Analytics, we heard from several SaaS companies that partnering with a specific publisher would be a great source for leads. Ensure that you''re combining web analytics, CRM data, and call analytics to come up with an accurate CPL and CPA. It seems like a no-brainer. At all.
  • SAZBEAN  |  THURSDAY, JUNE 14, 2012
    [Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Analytics] A Beginner’s Guide to LinkedIn Showcase Pages
    Once that content is published, LinkedIn provides businesses with useful, dedicated analytics for each page. 'Having more than one buyer persona is a balancing act. If they''re very different, you may feel like you''re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Social Media
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 6, 2013
    [Analytics] 11 Conferences for B2B Marketers to Attend in the Second Half of 2013
    The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. The Conversion Conference. Content Marketing World. DemandCon.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Analytics] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Analytics] Marketing Automation Vendor Consolidation: Lessons from History
    and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. The pattern is quite clear.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] (Free Webinar) How to be a Marketing Superhero 2
    You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
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