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  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    Evolving Social Media Analytics: Insights from Marshall Sponder  (Socialnomics). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing  (Portent). How to Fight for More Social Media Resources In Your Company  (Convince & Convert). Social Times).
  • SAZBEAN  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] 7 B2B Buying Signals Marketers Should Pounce On
    With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. Inbound marketers are getting even better at attracting visitors to their websites. Well, you can.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Experietia).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Analytics] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Is social media in danger of analytics overload? Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). 51 New Digital Media Resources You May Have Missed (Mashable).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Analytics] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Analytics] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Evaluate analytics data. 'We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. For the other 61.4%
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Analytics] Connecting the Dots Between Social Media & Demand Generation
    Capture as much insight as possible from passive profiling methods such as web analytics, then provide a clear link to the next piece of content, where a prospect can be asked for more explicit qualifying information. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Analytics] Marketing Automation Buyer's Guide to Email Deliverability.
    Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Analytics] Marketing Rant: Answer Your Phone!
    This company sells marketing analytics tools to other businesses. 'One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. It is a useful tool. How is that possible? An Anecdote. Period.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. 'If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Analytics] Demandbase API vs ReachForce Form Appending Solutions
    SmartForms also work in sync with other integrated demand generation improvement solutions in the ReachForce Connected Marketing Data Cloud, and bundled pricing with data cleansing, integrated data appending, automated merge and deduplication and predictive analytics may also factor in as considerations and adjustment. Lead Scoring
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MAY 26, 2010
    [Analytics] How to measure 5 popular social media channels
    There are many more such as monitoring tools and more defined analytics. He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Analytics] The 7 Slides You Need for an Epic Monthly Marketing Report
    HubSpot customers can find this data in their monthly report or Blog Analytics.). Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? For as long as there’s been marketing, marketers have struggled to show their impact. Funnel Summary.
  • BIZNOLOGY  |  THURSDAY, JANUARY 20, 2011
    [Analytics] What's the most important marketing skill for 2011?
    Analytics. Tons of analytic tactics exist to find out what your customers are thinking. Just remember, your analytics are only showing you the searches that resulted in a visit, not the ones that matter to your customer where you don't even show up. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing?
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 25, 2013
    [Analytics] 6 Ways to Differentiate Your Agency
    Provide your clients with call tracking data, web analytics information, and conversion information and you will differentiate yourself. Imagine showing them how many appointments you''ve generated for them in a month (something which Conversation Analytics does, by the way). Conversation Analytics even takes it one step farther.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 8, 2012
    [Analytics] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
    Adding value to weekly sales/marketing meetings from an analytics perspective. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? If so, what activities are you measuring and how? Adding value to the database. Cleansing Data).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
    This inquisitive, analytic mind-set will also help increase accountability. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Analytics] Make Your B2B WordPress Website and Content Mobile Friendly
    Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Analytics] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Almost 'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, What’s better for your business? MOBILE WEBSITES.
  • INBLURBS  |  FRIDAY, MAY 11, 2012
    [Analytics] Who get you more business leads Google+ or Pinterest?
    But what are these analytics which led to these decisions? Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. Identifying the right Social Media Sites for business.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 22, 2012
    [Analytics] 6 Tips for B2B Vendors Becoming Publishers
    From web analytics to social monitoring to SEO, marketers need to be accountable for the outcomes of what they publish. Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. But noise isn't going to help you meet your goals.
  • CRIMSON MARKETING  |  MONDAY, JUNE 23, 2014
    [Analytics] Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]
    Dashboard Data: Kay reveals the three types of analytics that must be incorporated in your technology marketing dashboard in order to determine what performs and shows how to make early predictions for quarterly revenue. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
    Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • BLOG MY CALLS  |  MONDAY, MAY 13, 2013
    [Analytics] Call Tracking: A Review of a Few New LogMyCalls Features
    'In the midst of our fast growth and the development of our private Beta Conversation Analytics functionality, we still find the time to enhance our current call tracking offerings! We''re awesome like that. We don''t screw around. On Friday we pushed a bunch of new code that improves several key features and functionality within LogMyCalls.
  • NUSPARK  |  THURSDAY, JANUARY 12, 2012
    [Analytics] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
    Measuring conversions and what to look for in your analytics. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
  • BUYEROLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Analytics] The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice
    How to respond : shift internal focus to understanding new rules affecting decision-making, acquired through the mix of analytics and qualitative insight, and support how buyers are making purchase decisions. © All Rights Reserved Kenny Madden. In part 2 of this series, I discussed the Buyer Orbit and the elements of the Buyer Choice Model. 
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 27, 2013
    [Analytics] The B2B Website Audience Litmus Test
    Develop possible scenarios across channels they frequent and determine how best to connect the dots (your website analytics can help with this, so can social media monitoring). 'Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. Why not? CXOs are: Too busy. Stop right there.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Analytics] The importance of knowing what competitors spend on SEM
    'Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Eye-opening, right?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Analytics] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. 'ValueTrack is an easy-to-use AdWords URL-tagging feature. You can use this information to fine-tune your campaigns and settings for better performance. Why is it important? network}. creative}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Analytics] Social scoring and the business case for blocking Twitter spammers
    Steve — who has a great analytical mind — noticed that my message, sent out at the same time, was re-tweeted about the same number of times as Chris. Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. Steve asked.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t  it working?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Analytics] Best Social PR Guides and Tips of 2010 (So Far)
    Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Analytics] IDC Sees Massive Disruption From Industry’s Platform Shift
    The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
  • HUBSPOT  |  MONDAY, OCTOBER 4, 2010
    [Analytics] Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic
    Excellent Analytics Tip #18: Make Love to Your Direct Traffic. Marketing Takeaway: Implement web analytics tools appropriately so you can correctly identify and give your direct traffic visitors the love they deserve. Web Analytics, The Wonder Cure for Funnel Crappiness. Web analytics, of course! The solution? Be human.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Analytics] B2B Marketing | Business to Business Marketing Information Portal
    This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics. HOW TO. HOW TO. only little!
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Analytics] Taking Your Website to the Next Level: Getting your Website Built
    Susan Davis, Vice President of Marketing for Infobright, which develops and markets a high performance, self-tuning analytic database and a Loopfuse customer, provides her thoughts on the importance of website design: “At Infobright, we invested in a professional website design that we believe reflects well on the company. Creating Forms.
  • BLOG MY CALLS  |  WEDNESDAY, AUGUST 14, 2013
    [Analytics] How Call Tracking Can Help Direct Mail Firms Get More Clients
    This means that you can provide your clients with a username and password to an exclusive analytics that has your branding! 'We work with a lot of direct mail agencies. These agencies routinely tell us that call tracking helps them get more clients. These direct mail agencies make more money because they use call tracking. That''s powerful!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. 'I have written a lot about the critical importance of company culture to social media marketing success.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Analytics] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Use tools and analytics to determine the traffic and the competition, and then be smart about the selection.  I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. Query type: Purchase.
  • BLOG MY CALLS  |  TUESDAY, MARCH 19, 2013
    [Analytics] 5 Reasons LogMyCall is Excited for LeadsCon
    If there's one audience that knows how valuable call tracking and call analytics are, it is the performance marketing and pay-per-call crowd. 4) We're speaking about conversation analytics. LeadsCon begins today in Las Vegas. We're exhibiting and speaking at the show. Come and see us at the LogMyCalls booth (#622) if you're around.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Analytics] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge on the web. You're a rockstar inbound marketer. Come on, what's more rockstar than that? But what's a marketer to do? Set Up the App. If you already have a HubSpot account, sign in!
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Analytics] Marketing Automation Trends for 2010
    The need for new analytical skills. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result. The response was overwhelming: see below for all 18 (!)
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Analytics] The CMO Six-Pack: How to Pump Up Your Pipeline
    Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Optimizing the sales funnel. Gaining greater insight into our audience. Implementing lead tracking. Improving database hygiene.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Analytics] You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
    Automate analysis by using solutions with strong analytics capabilities such as NLP (Natural Language Processing) and root cause analysis. This Mashable article explains how to use spreadsheets to track and manage social media analytics. But how does one do this in practice?  They might not always be the most obvious words. 
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Analytics] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Analytics] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Analytics] The missing topic on b2b digital lead generation: advertising
    You need to tag all digital messages so that analytics can measure the visitors. But you should still track ROI by estimating your pipeline conversion rates and evaluating lead performance via analytics. Remember advertising?  Remember media plans?  Don’t believe it.  SEO marries the user queries with my solutions. Event sponsorships.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Analytics] The Anatomy of an Effective Marketing Brain [Infographic]
    Instead, successful online marketing requires a combination of left and right brain thinking -- or "analytical" and "creative" thinking. 'The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Big Data Buzz – Are You Answering the Call?
    The best course of action would be start small and prove the value of data-driven analytics across one aspect of your program. 'The following is a guest blog by Kelly Wrather, Senior Manager, Content Marketing, Kenshoo. Do you consider Big Data to be just another buzzword? Well, the tides seem to be changing. Click to enlarge image below.).
  • FUNNEL FOCUS  |  MONDAY, AUGUST 2, 2010
    [Analytics] Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
    She is a proven problem-solver, with a solid track record in demand creation, lead nurturing and lead management at companies such as Composite Software, E2open, Host Analytics, LiveOps, Saba and Workstream. Sue Hay. Cari Baldwin. Take a look at 8 Tips for Demand Generation Program Improvement: Define a Qualified Lead. Develop Personas.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Analytics] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    Analytics tools:   Right now I can view my website stats on my iPhone.  Currently I use the Analytics Lite app for this, though Omniture has a Sitecatalyst for iPhone app that has had great reviews, too. . The analytical B2B marketer will consider these a must have. Iphone Apps for B2B Marketing. I disagree.   .
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Analytics] Social media and thought leadership: The virtuous circle for B2B marketing
    It can be as sophisticated as using high-end monitoring and analytics services like Radian6 or Nielsen BuzzMetrics , organizing "Innovation Jams" like IBM , or building your own customer communities to ensure a steady flow of deep customer insight. This all seems fine, but I think it's far too limited a view. Make sense? What do you think?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Analytics] Why Hackers Take Down Sites (and How to Protect Yourself)
    Keep an eye on your analytics. Keep an eye on your analytics. 'By Kerry Gorgone, {grow} Contributing Columinist. Why do the Bad Guys try to take down our websites? In my (admittedly limited) experience with hacking, the main result of a denial of service attack seems to be annoyance on a wide scale. As it turns out, I was half right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] Why content marketing will make your small business sexy
    Sure a firm can dive into analytics to measure traffic, find the search words people are using to find them, and the type of content they seek. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. The world of visual branding solutions is kinda, sorta my bailiwick.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Analytics] Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World
    new BI platform called Advanced Analytics to visualize meaningful trends in your call data. New Advanced Analytics Provides Actionable Insights Through Enhanced Reporting. 'Today Ifbyphone is proud to introduce our Spring 2014 Release. Introducing the Next Generation of SourceTrak: Richer Data from 50% Fewer Numbers.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., It involves driving traffic, generating leads, and building authority. How will you research keywords? Google Trends.
  • SALES LEAD INSIGHTS  |  FRIDAY, AUGUST 21, 2009
    [Analytics] Business Software Marketers: Finally a Conference Designed Just For You!
    The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Analytics] 8 Steps to Build An Inbound Marketing GamePlan
    STEP 6: Establish dynamic budgets that can be easily shifted based on campaign performance and analytics. The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. But first you need a plan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Analytics] How B2B Organizations Can Create More Effective “About” Pages
    Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. And that should change. Social media is part of the reason. Showcase Coverage. Google Authorship.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 13, 2010
    [Analytics] B2B Content Marketing: Think Like a Reporter
    Using Google Analytics, Alerts, and social media to develop content ideas. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. We make widgets.
  • BIZNOLOGY  |  TUESDAY, JULY 23, 2013
    [Analytics] Google chooses speed over content from sites
    But, until then you can work on making Google your BFF — first, go sign up for Google Analytics and get to know it some — and see if you can tie it into your site; or, if you already have, you can learn a little more as to what Google cares about — look at Google Analytics as a type of mirror for you. 
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics] Should you invest in conversion rate optimization?
    Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation We believe the best approach focuses on three key elements:  . ?Relevance Conversion Tactics
  • BLOG MY CALLS  |  MONDAY, DECEMBER 23, 2013
    [Analytics] Merry Christmas from LogMyCalls
    Sure, we write about call tracking and Conversation Analytics sometimes, but usually we write about the latest marketing tips, trends, and best practices. Our White Papers, on the other hand, are designed to educate about call tracking and Conversation Analytics exclusively. 'It''s been a wonderful year at LogMyCalls. The blog is good.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Analytics] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. 'by Eloqua | Tweet this Is your organization customer obsessed? To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about. Eloqua AppCloud.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Analytics] Why You Should Shift Your Content Marketing Focus to ROI
    You can measure web traffic and points of engagement through tools such as Google Analytics or KISSmetrics. 'Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. It’s time to put those priorities at the top of your list.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Analytics] How to Measure Your Social Media Lead Generation Efforts
    Analytics. Using social analytics is particularly important for gathering lead gen metrics. in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social marketing initiatives. Follow her on Twitter @ashjbee. Opportunity. Conversion. Engagement. Opportunity.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Analytics] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Many of the people in these B2B marketing positions are not using social media. They will not listen. Cheers.
  • INBLURBS  |  THURSDAY, AUGUST 1, 2013
    [Analytics] Is Content Marketing the New Home for PR Professionals?
    These companies will need people who can effectively use search engine optimization (SEO) strategies, social media networks, Google Analytics, and email outreach to reach their target audiences. 'The rapid growth of content marketing is increasing demand for PR professionals. Five Tips for PR Specialists in the Age of Content Marketing.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 17, 2010
    [Analytics] Why our thought leadership is broken
    The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. What’s the point? But it happened. Check.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 17, 2013
    [Analytics] 5 Reasons Agencies Should Include Call Tracking as Part of Adwords Packages
    Imagine being able to give clients access to a White Labeled call tracking and call analytics solution like LogMyCalls. 'The other day I was on the phone with the Director of SEM at a large local marketing agency. This man was a true PPC and Adwords expert. As we were talking about call tracking for PPC ads, a lightbulb went off in his head.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Analytics] Going from Good to Great Marketing: Leading and Managing Change
    Marketers also need new skills so they can use data and analytics to make more informed decisions for continual improvement. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process. But where do you start?
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    [Analytics] Sales Training: 5 Ways Call Recording Can Help
    Why on Earth would these companies use an award-winning marketing analytics and call tracking solution to help them with sales training? 'Did you know that a substantial portion of our clients are sales training companies? These range from one man band sales trainers to some of the biggest training companies in the world. They just don''t.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Analytics] Everything a Marketer Should Know About QR Codes
    Neustar users can utilize features like dynamic URLs for geographic or device targeted offers, day parting, and web analytics to make their campaigns incredibly efficient. Barcodes, QR codes, readers, 2D barcodes (have you ever seen a 3D barcode?). Opinions ranged from “who would waste their time using those?!” Genius!
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 B2B Spend Trends for 2012
    What is interesting, though, is that marketers are increasing program spend faster than people spend – which likely represents the increasing importance of digital, analytics, and marketing automation. We’ll have more on marketing automation and analytics  in a few weeks (get excited!),
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 1, 2010
    [Analytics] A Careful Approach to Prospect Personalities
    If we look at the four types of personalities: the amiable, the driver, the expressive and the analytic, its easy to compare these to the people you are getting on the phone. The analytic typically works more slowly and carefully than Drivers. Thanks Jill! How do we address this? By comparing time zones to social personalities.
  • VIEWPOINT  |  FRIDAY, APRIL 12, 2013
    [Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance
    CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. 'Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing.
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Analytics] Why Marketers Should Fear Mobile Marketing
    Whatcha gonna do when they come for you … and your video sharing analytics!” Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Watch this!”
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • B2B VOICES  |  TUESDAY, JUNE 7, 2011
    [Analytics] Social Business? I Have Just the Award for You
    In addition to Social Business, there are also categories for Cloud Computing, Mobile Enterprise, Emerging Tech, and Advanced Analytics. Constellation Research announced its new Constellation SuperNova Awards yesterday, and yours truly is the PR agency lead and on the judging panel for the Social Business category.  The site: Here. Go to it.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Analytics] How to Get Hired as an Inbound Marketer
    And the job search giant cites that people with skills in SEO, interactive marketing, mobile marketing, and marketing analytics are in the best position among their marketing colleagues. 4) Develop an Analytical Mindset. You aren't working? What's wrong with you? So what's the problem? Tips to Get Hired as an Inbound Marketer.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Analytics] The Real Value of Content Marketing for Industrial Companies
    For the moment, I am going to set aside analytics and ROI measurements and focus on the real value of content marketing as it relates to industrial sales. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. They are the specifiers of your product.
  • SAZBEAN  |  THURSDAY, JULY 22, 2010
    [Analytics] What if Your Site is Invisible to Google?
    Google Analytics – Are you getting any traffic from search engines in your traffic sources report? I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. How Do I Fix My Site? Thoughts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Analytics] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog.  Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In fact, the pursuit of traffic may actually be working against your success.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Gmail promotions).
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics] How to Drive Inquiries and Leads with a Blog
    'In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. And, if you use the social commenting tool, Disqus, Google is tracking the comments through the Google Analytics Social Report, as Disqus is one of its Data Hub partners. Read Part I here and Part II here.). However!
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Analytics] Google+ Local Pages are your new Landing Page
    We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] Can Millennials and social media solve complex world problems?
    4) Big Data analytics will allow leaders to sift through piles of information to find the best solutions. 4) Big Data analytics will allow leaders to sift through piles of information to find the best solutions. 'I came across a thought-provoking post last week:  Millennials and the Power of Social Media  by Chris Altchek. Steve Jobs.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 20, 2012
    [Analytics] The Most Important Social Media Influencer For Retailers
    Their current performance was already very strong in terms of analytics, with Facebook page activity exponentially higher than the average brand and an extensive reach compared to their budget. That’s a deeper problem than analytics can paint. In most cases, these two go hand in hand. Simple enough? Let’s look at a brief example.
  • HUBSPOT  |  SUNDAY, JULY 22, 2012
    [Analytics] 98% of Americans Distrust the Internet, And Other Marketing Stories of the Week
    The addition of some pumped-up analytics isn't too bad for marketers looking to utilize the network, either. Did you hear? We just celebrated HubSpot's 6th birthday on Friday! We're still reeling from the realization that, well, we're not a little baby startup anymore (or maybe it's just from all the free beer at the party we threw).
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Your organic keywords obtained from your analytics program. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Awareness. 
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Analytics] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
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