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  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] The 19 Best Content Marketing Blogs From 2014
    How To Use Google Analytics Behavior Reports to Optimize Your Content – by Kristi Hines on Social Media Examiner. Here Kristi provides a basic overview for the most important ways to use Google Analytics. Yep that’s right! It’s roundup time. These are in no particular order, grouped by publisher. Email subject line?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Analytics] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. So you’re really coming in at a really good time. Close rate.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 25, 2016
    [Analytics] How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
    According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. As a result, his business flourishes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Analytics] Mobility, mobile commerce, and the worst apps in the world
    gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. ” And perhaps it is finally true. It’s true.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] Why B2B Email Marketing Is Sexy (And It Knows It)
    And, if you’re a B2B marketing who loves analytics, you can use real data to make smart, calculated decisions. Email marketing is one of the most straightforward tools when it comes to analytics and measurement. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. There are reasons for this perception.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    5) The Analytics & Operations Animal. In the modern world of B2B marketing, you''ll struggle to survive without a data-driven, operations-focused team member -- someone to help manage and drive your technology solutions and provide analytics and reporting for the team. Where to Find the Analytics & Operations Animal.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Analytics] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director). My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] 5 Skills Every Demand Gen Marketer Should Master
    Demand Gen Skill to Master #1: Google Analytics. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master. Only 21% of marketers are using analytics to measure marketing ROI for marketing engagement. You look at the data. Not sure where to begin?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Analytics] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. This is a real shame.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Analytics] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    I love the analytics and insights I can capture about my communities, client communities and their competitors. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.” 23: The 29 Best Web Analytics Tools. #24: Social Media Campaign Builders. 1) Rafflecopter. grow}.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Analytics] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Jeremy provided creative ways and tools that marketers can use to dig into their own analytics and everyone else’s analytics with the goal of finding data that actually matters – actionable data. Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Marketers are smarter
    Constant Contact , HootSuite , Zoho ) Giants such as Google provide free tools such as Google Analytics for free as a loss leader. It’s not just small business that benefits. Would have been a great B2B marketer. It seems to me that B2B marketers are much smarter than 10 years ago.
  • HUBSPOT  |  MONDAY, NOVEMBER 9, 2015
    [Analytics] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
    They don't have access to marketing analytics. They do have access to marketing analytics, but don't know how to interpret the numbers. Get started by becoming a master of your analytics dashboards. Remember that your inbound marketing success can be proven through your marketing analytics numbers. Conclusion.
  • SALESPREDICT  |  FRIDAY, DECEMBER 11, 2015
    [Analytics] Using Predictive Marketing to Enhance B2B Sales
    Predictive analytics can automate buyer persona building. Marketers armed with predictive analytics know their B2B buyers better, and therefore, can target their inbound and outbound efforts to deliver improved sales results. As the old adage goes, good things happen when you are in the right place at the right time. Future Insight.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Analytics] The Five Best Pinterest and Instagram Marketing Tools
    Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” 2) ViralWoot.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] How To Be a B2B Marketer At Dreamforce 2016
    9:00 am -- Got Analytics? 12:00 pm -- Transform Your Teams with Analytics Apps. If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? Which sessions, lounges, exhibits, and events would fit them best and yield the greatest knowledge impact? The B2B Marketing Champions Lounge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] Three Tips for Improving Twitter Ad Campaigns
    Now flip over to Google Analytics, or whatever site analytics solution you use, and compare desktop and mobile engagement numbers in Twitter to desktop and mobile traffic numbers from your Twitter ads. By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Now what?
  • BIZIBLE  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] The Step-By-Step Guide To Measuring Marketing ROI
    Accuracy in reporting and forecasting is why the entire marketing analytics sector exists. Marketing analytics derived from your marketing attribution solutions makes this possible. Marketers are increasingly being expected to provide answers to questions around marketing profitability. Step 1: Determine your key metrics. Conclusion.
  • VIDYARD  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] 7 Video Marketing Best Practices Worth Fighting For
    Dive Deeper: The Principles of Video Analytics. Lattice, a company providing industry-leading predictive analytics, has mastered these video marketing best practices. Video is more compelling than text-based content. It engages minds and beautifies stories. It boosts email click-through rates and on-page conversions. Video called.
  • RADIUS  |  WEDNESDAY, MAY 20, 2015
    [Analytics] A Day in the Life of a Marketer: A Story in GIFs
    Try to make sense of the behavior flow map in Google Analytics. No two marketers are the same, but there are many things we all have in common. For example, these words crush us all: “this morning’s email went out to the wrong list.” You walk into the office and head straight for the coffee. Afternoon. Evening.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Analytics] What Is A Social Business?
    He identifies “culture, connections, participation and analytics” as the main drivers of an effective social business. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? It’s about change management. Photo Source.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Analytics] What is a Community Manager and Does Your B2B Company Need One?
    Tracking Analytics – The community manager should use tools like Google Analytics to monitor traffic that is being directed to your Web site from your online marketing and social media efforts. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] 8 Mistakes Brands Make With Instagram
    According to TOTEMS Analytics , Quest Nutrition grows in follower count by roughly 15k / month. According to TOTEMS Analytics , Taco Bell grows in follower count on Instagram by roughly 6k / month. According to TOTEMS Analytics , MAC Cosmetics grows in follower count on Instagram by roughly 231k / month. Who’s doing it right?
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Analytics] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. We’ve all been there. This makes sense. No one wants to deal with the consequences of implementing a product that is disconnected from other critical systems — duplicate data, manual work, and incomplete insights.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. We’ve all been there. This makes sense. No one wants to deal with the consequences of implementing a product that is disconnected from other critical systems — duplicate data, manual work, and incomplete insights.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Analytics] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? What touch sequence is most productive?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Analytics] ABM Vendor Guide: Differentiators for Result Analysis
    to unify data marketing campaign to opportunity mapping to support attribution combine data from marketing automation, Web analytics, and CRM track offline channels such as conferences, direct mail, outbound hone calls capture detailed interaction history for each Web visit (mouse clicks, scrolling, active time spent, etc.)
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Analytics] Does Your Blog Post Answer These 4 Questions?
    Analytic learners. Analytic learners: Next, in your blog post, address the “What.&# After you grab attention with the Why, you state what you’re writing about. This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Common sense learners. Dynamic learners.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Analytics] 5 Ways to Make Your Business Blog Remarkable
    Track your blog’s performance – you’ll need to watch your analytics in order to see what is performing well on your blog. How do you make your business blog really remarkable? Like, fascinating ? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. Photo Source).
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Analytics] How to Improve Your Email Marketing With an Integrated Approach
    So let's review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Using integrated marketing analytics ( like HubSpot's ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Analytics] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    A new Infer partnership with account-based marketing (ABM) platform Terminus extends the power of predictive analytics to business-to-business advertising. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. , Building Data-Rich Profiles for Hyper-Segmentation.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Analytics] Introducing – Show Metrics on Marketing Made Simple TV!
    ” He proceeded to show me detailed analytics in ViewBix. Buffer As you may know, Marketing Made Simple TV is a broadly syndicated show that reaches a worldwide audience of over two million people each week. But we lacked show metrics. Sponsors wanted more. my thought was that this information was not available. I was wrong.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Analytics. Litmus is a tool you can use with your current email marketing software to test and track emails with detailed analytics. This blog has dozens of subcategories to browse through, from deliverability to subject lines to analytics. Analytics, Excel, technical SEO and more. Web SEO Analytics. Over 2.5
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Analytics] 10 essentials missing from your business website
    On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. How does it do it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] Common Concerns With Marketing Automation: Where Do You Rank?
    The most important marketing automation features are lead nurturing, integration with CRM, social media and mobile platforms, and analytics and reporting capabilities. Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Analytics] Savvy Week in Review: July 15
    Google Analytics may not give you the answer. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Loved this post! Here's Why.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] Hilarious YouTube Videos Guaranteed to Get You Through The Day
    Google Analytics in Real Life. Thursday’s can be rough days at the office. The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. I guarantee these hilarious videos will get you through today and the rest of your workweek.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 4, 2015
    [Analytics] Why CMOs Must Bridge the Gap Between Love and Money
    Be sure to take the assessment AND download The CMO Dilemma: Bridging the Gap Between Love and Money to find o ut how top performing CMOs are able to overcome this challenge by using journey management, omni-channel, and analytics as key ingredients of their activities. Ok that's the good news. see where I'm going?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Analytics] Tips For Getting More Out of Marketing Automation
    Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. 5 TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Marketing Automation
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • BIZNOLOGY  |  FRIDAY, OCTOBER 5, 2012
    [Analytics] How do you think about your conversion rate?
    Good Internet marketers pay close attention to conversion rates, checking their Web analytics to see how many folks came to the site and how many actually converted. Some green eyeshade guy in the analytics department who e-mails a link to a report each month–a report you never look at. Photo credit: Stefson. But admit it.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] 4 Mistakes Marketers Make With Audience Research
    Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Yes, market and audience research can be incredibly valuable. Forgetting the Trend. Assuming the Average Describes Everyone.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2016
    [Analytics] Tips to Manage the Convergence of AdTech and MarTech
    “There are so many different interdependencies — analytics, design, creative — [and agencies have to understand] how it all impacts the full experience. Modern marketers know that effective technology application largely hinges on the proper collection and management of data. With this blurring of lines comes changes.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 26, 2015
    [Analytics] The Emerging Importance Of B2B Ethnography To Buyer Personas
    The promises of Big Data and analytics are limited in their ability to detect changes and cannot offer deeper assessments related to behaviors. Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Analytics] Buyer Personas Gone Stale? Use Agile Techniques
    By leveraging the data from marketing automation or other sources of analytics on your website, it’s possible to get insights into what does and does not interest a buyer. Even if you don''t have a marketing automation platform, you can still use website analytics to gather how your visitors are interacting with your site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Analytics] 4 Key Marketing Technology Takeaways From A Forrester Wave
    The report notes that the “introduction of predictive analytics … underscores the need for rich data and a centralized repository for explicit customer data and implicit customer insights.”. by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. Connecting the dots of your data reaps real benefits.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Analytics] Marketing as a Revenue Engine
    According to Google Analytics, traffic to Find New Customers is up by 1,602% ! ). B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. I highly recommend every business executive watch it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Analytics] 5 Ways Marketing Can Help Sales Succeed
    Look at Data Together- Both Sales and Marketing have access to some great analytics and data, and sharing it is the best way to make that information work for everyone. Sales may like to see your web site analytics to better understand which products are selling well. Follow Brenda on Twitter @BSStoltz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Analytics] Case study: Small business content marketing success
    Whether you opt to use a free analytics tool like Google Analytics or you opt for a paid solution it is important to analyze your results. By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. The Results. Consistency.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 12, 2016
    [Analytics] How Talent, Data and Technology Foster Marketing Team Optimization [Interview]
    HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? MarTech is an enabler for data and analytics. For analytics, MarTech can help with visualization and advanced analytics (e.g., However, it can be challenging for enterprises to deliver on these key drivers of success.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Analytics] Where to Learn Excel: The 10 Best Resources on the Internet
    Web Analytics Data Expert Annie Cushing created a blog called Annielytics, which includes both a website and a YouTube channel. But don't let the punny name fool you: Cushings' YouTube channel is chock full of really good, specific, and in-depth web analytics tips. Fair enough. Where to Learn Excel: The 10 Best Online Resources.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 30, 2016
    [Analytics] A Scorecard for B2B Marketing Operations [Download Evaluation]
    Each of the items below is assigned its own weighted score value, so download the scorecard and rack up your points accordingly: Web analytics platform. Ad network platform analytics. What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Analytics] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    For example, if your visitors are coming from an ad on a blog specifically about a review of analytics platforms, they are most likely perusing analytics platforms or some other relative software to try and find the right one. Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Analytics] Why You Shouldn’t Fear Producing Your Videos In-House
    Take a look at your analytics to find the best performing content you already have. Here are a couple reasons why you should and how to do it with Act-On: How to Use Google Analytics to Create More Effective Content. Marketing videos can be a key part of your content marketing library. Which format is more informative? What is b-roll?
  • RADIUS  |  FRIDAY, JANUARY 15, 2016
    [Analytics] Webinar Recap: Managing Effective Territory and Vertical Campaigns
    Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. Furthermore, with 70.3% A-Featured B2B Marketing
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Analytics] How to Create Content for a Winning Account-Based Marketing Strategy
    This is where a helping hand from predictive analytics is in order. Based on the online behavior of company associates, analytics platforms can tell you when a corporation is pursuing a new initiative or trying to solve a problem. You’ve finally honed your content strategy for inbound marketing. Yes, outbound is in again.) Content
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. Education Industry Google Analytics dashboards education marketing higher education marketing statistics For those of us facing SEO for higher education , gaining that understanding doesn’t have to be a fantasy – or require a large time investment. Device Report.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Analytics] The New Revenue Engine and How to Power it Today
    The better marketing automation solutions include features such as: marketing analytics, real-time tracking and alerts, data warehousing, marketing dashboards and integration with existing technologies including your CRM. Companies need to look at creating a new revenue engine in order to sustain consistent and sustainable revenue growth.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Analytics] Google to Limit Keyword Search Referral Data to Marketers
    This means that website and marketing analytics packages like HubSpot, Omniture, and even Google's own analytics platform will no longer be able to report on the keywords that were searched by those logged-in users. As a marketer, you should pay attention to your marketing analytics package and how it will handle this change.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Analytics] The Path to Adaptive Marketing: An Introduction
    An adaptive marketing system connects valuable data from known systems – such as email, CRM and web analytics – and leverages it alongside third-party data used for advertising. ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.”
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Analytics] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    4 Twitter Analytics Tools For Your Business by Social Fresh. 5 Best Analytics Tools for Twitter Search by DreamGrow Social Media. Tom Chu offers brief reviews of five Twitter analytics tools including The Archivist (“This tool works in just the way it sounds. Twitter isn’t just for the birds anymore. ” WTF?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 5, 2013
    [Analytics] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    Google Analytics. Why It’s Good: Google Analytics does a great job in using their page for showcasing tutorials, case studies, and platform resources through traditional links, graphics, video presentations, and most importantly: Google Hangouts. per month, almost double that of Facebook (9.3%). Cisco Systems. The Economist.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Analytics] The 5 types of company Twitter accounts: What’s right for you?
    Web Analytics Geek. Web Analytics Geek. Did you know there are five different types of Twitter business accounts? Which one is right for you? 1) All business all the time. In some cases it is entirely appropriate to “broadcast” over Twitter. They really don’t need to engage in a conversation and they’re not even trying. Yankee Fan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Analytics] The new urgency to create sticky content for Facebook
    Facebook provides analytics on reach, clicks, and likes, but it doesn’t yet provide insights on time spent on a post. It’s probable that Facebook could use analytics data from Instant Articles consumption to determine what articles its users are most likely to be interested in, and prioritize those in their News Feeds.
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Analytics] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    While data science and analytics has become an essential element of every modern marketing arsenal, it is wise to remember that all purchase decisions are made by people. Neuroscientists have proven that every decision has an element of emotion to it, even when business decision-makers believe that they are being entirely analytical.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Analytics] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    Ironically, [Gallup's chief scientist Jim] Harter is convinced that the most highly talented manager prospects are hiding in plain sight within organizations, and the use of some predictive analytics tool can help them make more informed hiring decisions," Mark C. This post originally appeared on HubSpot's Sales blog. It's probably not you.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Analytics] 10 Customer Experiences You Need To Deliver Today
    A data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience. This activity means you need to build a trusting relationship with a great brand experience – using social, mobile, analytics and cloud technology – making it easy for others to communicate their trust.
  • RADIUS  |  THURSDAY, SEPTEMBER 29, 2016
    [Analytics] The Rise of the Revenue-Driven B2B Marketer
    In order to drive revenue, marketers are more analytical than ever. A great team of creative, analytical, and ultra-driven people will trump any tool or tactic. Marketers are striving to drive revenue. Proving ROI is top-of-mind, campaign results analyzed and measured to evaluate effectiveness. My #revenuedriver , hire A+ players.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    This includes content creation, social media participation, and analytics monitering. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. After a snow-laden week here at AG, with icy roads and cold winds, we''re ready to go home, sit by the fire, and watch the Sochi Winter Olympics.
  • FATHOM  |  THURSDAY, MAY 26, 2011
    [Analytics] Need a Boost in Sales? Don’t Waste Your Time. Get a Big Win, Fast!
    Big Data/Predictive Analytics Conversion Optimization Email MarketingWhen managing any online marketing campaign, especially a pay per click marketing campaign, there are hundreds of different things you can do to boost results. Don’t Waste Your Time. Get a Big Win, Fast! appeared first on Fathom.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Analytics] Forrester Research Names Oracle Marketing Cloud a Leader
    To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” Product News
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 22, 2016
    [Analytics] 5 Tips for Optimizing Audience Engagement by Channel
    Use audience analytics and third-party data to inform audience reach and targeting strategies pre-buy and post-buy. A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Content Marketing
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Analytics] Why Every Social Media Team Needs Millennials AND Boomers
    It’s the kind you get from running marketing campaigns, handling crises or interpreting Web analytics reports. Analytics manager. Not only should this person have a strong understanding of Web analytics and measurement, but they must be able to decipher trends and make recommendations. Photo credit: Wikipedia. That’s right.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Analytics] 3 Steps to Making Change Happen
    To effect change we need to align the analytical and desire-driven aspects in our thought process. The first step in that is training our analytical side to solve problems by focusing on what’s going right and not on what’s going wrong. by Jesse Noyes | Tweet this People don’t change, right? Now it’s salsa.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Analytics] Measure Metrics Like an Email Marketing Expert
    Email Marketing , analytics Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Marketers who listen to their customers through engagement analytics , for example, average a 14.6% Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 6, 2015
    [Analytics] Take Marketing Automation Further and Automate Lead Distribution
    We’re driving social media efforts and tracking results with analytics – using all the latest outlets and consumption platforms to meet buyers on their terms. Today’s channel marketing professionals are certainly savvier than ever before. Yet with all this progress we are still forgetting something. The result?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Analytics] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    A recent report by Forbes Insights entitled “The Predictive Journey” surveyed 308 CMOs and business unit directors, and found that nearly half of the organizations deeming their usage of predictive analytics to be “highly advanced” credit the technology with increasing their ROI by more than 25%. Predictive: Not new, but very hot.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Analytics] 20 B2B Marketing Blogs You Need To Read
    Hubspot’s Inbound Marketing Blog - The @ HubSpot Inbound Internet Marketing blog covers all of inbound marketing — SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Social Media ROI – You’re looking in the wrong place
    Spanning across all these categories is social analytics to enable better-informed decisions. About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. Wikis.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Analytics] 10 Groups to Join on LinkedIn if You’re in Marketing
    Measurement and web analytics. The group says its goal is to “apply ABM-principles and techniques, like 1:1 marketing, customer analytics, strategic account planning, and others to improve marketing effectiveness from customer and prospect engagement through to the sale.” Infographic ©2016, Statista. for marketers. Digital Marketing.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    Expertise in websites analytics and online user behavior is crucial for these global marketing endeavors. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. They also need cultural fluency. A U.S.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 29, 2015
    [Analytics] Cloud: Top 100 Influencers & Brands
    Due to the emergence of big data analytics and increased mobile usage, experts predict that small businesses employing cloud computing will more than double in the next six years, from 37% to 80%. We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. Mapping the community. DOWNLOAD NOW!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 16, 2013
    [Analytics] 10 of the Best B2B Facebook Pages
    Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) Its Business Intelligence page has 1,600 likes, focusing on big data analytics for companies. Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Think we missed one?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Analytics] Paid Advertising 101: Understanding Search and Display Advertising
    Unlike other forms of advertising, which often rely on indirect or anecdotal analytical measurements, platforms like AdWords and Bing Ads provide a constant stream of actionable (often real time or near real time) campaign performance data. One really useful feature of AdWords is the ability to link with your Google Analytics account.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Data Management and Modern Marketing: Platform Enhancement Q&A
    This capability is a core functionality built into the Oracle DMP that allows us to pull in web analytic data from any web analytics platform. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • INFER  |  MONDAY, APRIL 18, 2016
    [Analytics] Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword
    Predictive analytics brings a whole new perspective to ABM, but it’s important to be strategic about how you leverage it to avoid adding more noise. If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an A ccount based marketing (ABM) approach into your outbound strategy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Analytics] Announcing The 2015 B2B Web Usability Report
    Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website. What causes them to leave a website and not return?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] Key B2B Demand Generation Strategies for 2015
    One is predictive analytics. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both? Why?
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