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  • SNAPAPP  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] 5 Practical Tips to Manage Your Next Marketing Campaign
    Dylan Whitman, co-founder of Brand Value Accelerator marketing agency, believes that “The most important aspect of any campaign, and most especially integrated campaigns, is putting the proper analytics and attribution methods in place to really understand how you're achieving conversions and/or results.”. It doesn’t have to be like this!
  • TONY ZAMBITO  |  SUNDAY, MARCH 6, 2016
    [Analytics] 4 Myths Preventing True B2B Customer Understanding
    Such as: To confuse a preponderance of data analytics, for example, that is focused on confirming current assumptions as “new” customer insight. by Alex Auda Samora. There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  What is this big problem? Enjoy.).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    This is seriously cool stuff that''ll appeal to any of the analytical marketers out there, but again, the Unknown bucket looms large (much like actual Google keyword analytics ). I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). knew they liked me. ). Check out what''s new.
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Analytics] 5 Free B2B Marketing Tools
    Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. 1. Google Analytics. With Analytics, gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 26, 2015
    [Analytics] This Week in Content Marketing: The Coming Crisis in #NativeAdvertising
    Many of these new apps are also designed to shut out analytics and other trackers used to optimize web pages in Apple’s Safari browser, reports Marketing Land. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with this week’s #ThisOldMarketing example: Burger Chef.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Analytics] CMO Insight: Tips For Managing A Shifting Role
    Big Data - “Educate yourself in marketing analytics, cloud computing, and big data.” By partnering with your CIO and hiring external advisors and analyst to decipher these trends and technology drivers, marketing leaders can truly understand how to benefit from them.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 21, 2012
    [Analytics] 4 Tips For Successful Demand Generation
    With an understanding of the buyer’s behavior, we can determine through advanced analytic models, which of those buyers are at a stage in their buying process where they are ready to engage with sales. I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful Demand Generation
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Marketers are smarter
    Constant Contact , HootSuite , Zoho )      Giants such as Google provide free tools such as Google Analytics  for free as a loss leader.    It’s not just small business that benefits.   Any marketer who wants to quickly develop a business case for a tool without IT approval can now do so. Would have been a great  B2B marketer.
  • SAZBEAN  |  THURSDAY, JUNE 3, 2010
    [Analytics] Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Show notes. SpeedInlineSkateWheels.com. Yooper Steez. Zappos.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
  • INFER  |  MONDAY, APRIL 18, 2016
    [Analytics] Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword
    Predictive analytics brings a whole new perspective to ABM, but it’s important to be strategic about how you leverage it to avoid adding more noise. If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an A ccount based marketing (ABM) approach into your outbound strategy.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Analytics] Why Your Company Should Hire an Inbound Marketing Agency
    Most successful inbound marketing strategies combine five core lead generation and lead conversion tactics—Content Creation, SEO, Social Engagement, Lead Nurturing, and Data Analytics & Measurement—into a single, integrated approach. Data Analytics & Measurement. What is Inbound Marketing? Why Companies Are Shifting to Inbound.
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Manage your efforts with marketing automation software; analyze your performance with web analytics. In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Help, don’t hinder them.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Analytics] What Were The Most Effective B2B Marketing Tactics of 2015?
    Although Google Analytics data suggests desktops still rule, I believe this is going to change pretty fast — and much faster than we think.” — Dianna Huff , Huff Industrial Marketing, Inc. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year.
  • KEO MARKETING  |  THURSDAY, MARCH 10, 2016
    [Analytics] How and Why to Use Segmentation in B2B Marketing
    Marketing automation and analytics programs now commonly allow you to tap into behavioral data and then use that to guide your segmentation, all in one smooth and efficient process. Segmentation is increasingly important for successful B2B marketing, and for marketing in general. We also think of it as demographic segmentation. B2B Marketin
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] When free social listening tools don’t cut it
    Look for extensive machine learning and text analytics in the tool you select to be confident about its calculation of sentiment. Every day, someone asks me why they should pay for social listening technology. Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is that they shouldn’t.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Analytics] Do you want to be a marketer or do marketing?
    For example, if your motivation is that you want to be an analytics person for a big company, or you want to be the CMO, or you want to be the top-rated marketer where you work, that is actually a red flag. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 9 Questions On Content Marketing [Q & A]
    The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. Let me know your thoughts as well in the comments below.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Analytics] Landing page fail: why I came to your site and bounced
    And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. What is the bounce rate?
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Analytics] Five Steps To Better B2B Lead Generation
    Check Your Historical Analytics. Finally, hand in hand with the previous point, make sure that you are consistently examining your analytics, not just against the previous month, but also against last year’s month and the year before that, if available. Network More Efficiently with Followerwonk. Make Sure Your Website Is Optimized.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 5 Core Competencies Driving a Modern Marketing Strategy
    Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. Analytics – Measurement always has been a core component of determining marketing effectiveness. By Amanda F. Batista, Guest Post. The first is typical demographics.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . CMOs and Marketing VPs need to step up and take responsibility for revenue production.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, DECEMBER 6, 2006
    [Analytics] B2B Marketing Confidential: AHP to do Mix Modelling?
    Analytical Hierarchy Process (AHP) is a group decisionmaking tool / process that has traditionally been used to allocate scarce resources between multiple projects, to find hard-to-reach answers to complex solutions, and the like. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, OCTOBER 15, 2008
    [Analytics] B2B Marketing Confidential: Lead Qualification in the New (Bad.
    Theyre wondering if any B2B companies are using analytics to qualify leads on the basis of their "health" or "likelihood to close" given contracting budgets. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. wasnt aware of anything specific, but its certainly SOP in B2C.
  • B2B MARKETING CONFIDENTIAL  |  THURSDAY, DECEMBER 4, 2008
    [Analytics] B2B Marketing Confidential: ROMI White Paper
    Thursday, December 04, 2008 ROMI White Paper By Andy Hasselwander Over the past few months Ive worked with a colleague of mine, Alex Aldag, who used to be at Channel Economics and is now a Principal in the analytics group at MB, to write a pretty interesting white paper on the challenges of measuring ROMI in a B2B environment.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] 7 Tools for Finding & Connecting With Influential Bloggers
    Helpful Tools for Blogger Outreach. 1) BirdSong Analytics. The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. The blogosphere has been a major online marketing medium for years now. Want to achieve worthwhile results from your blogger outreach efforts?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Professors Share Observations on the State of B2B Marketing
    Peter Fader , Professor of Marketing, Co-Director of Wharton Customer Analytics Initiative, The Wharton School of Business, University of Pennsylvania. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P. Jeffrey L.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 12, 2015
    [Analytics] 10 Marketing Reports Everyone Working Online Should Read
    Even if you have a grasp on forecasting tools, measuring analytics and KPIs, you need a process and framework to support your content strategy to be able to measure your content program’s full return. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Analytics] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation). Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    This will allow it to trade on the carbon credit marketplace and "build a sustainable future for their territory.”. 5) Google Analytics. Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. and U.K. Google Apps in Action.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Analytics] Why Knowledge of This Might Be All the Power You Need for Better Leads
    It does this by coordinating your strategy, content, technology and analytics so that your organization can better understand your audience’s digital body language and deliver the right message at the right time to the right person at every stage of the buying process. Knowledge is power. Psst … Altium knows this !). Sign Up Now!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. Lead innovation.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Analytics] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization),  marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting.
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Analytics] How EverString Found the Force in ABM
    The EverString team uses predictive analytics to determine the accounts most likely to purchase their product. And then they were present to talk with prospects — about predictive analytics and the movie. In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. Jessica Cross. quick fix.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. It''s understandable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Analytics] What you need to know about emerging content forms
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Can this revolutionize video storytelling?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Analytics] The crisis in marketing education and what to do about it
    These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. How bad is the problem? One marketing professor told me that his department head demanded that he quit blogging and focus on publishing academic papers. Agree?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Analytics] Savvy Week in Review: July 15
    Google Analytics may not give you the answer. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Loved this post! Here's Why.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Generate Leads: 46%. .
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. 1. This is literally the best internet marketing blog on digital marketing analytics. If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. HubSpot.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] You’re Blogging It Wrong: 5 Common Content Mistakes
    Consider your blogging strategy to be a way to bring in new visitors and turn them into returning visitors willing to share your content with others, listen to what matters to your audience, don’t try too hard to write original topics for every post, learn from your past analytics, and value what you do for what it is. You’re busy. Takeaway.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Analytics] How RightWave Solves the Marketing Automation Skill Shortage
    RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. It’s a little hard to review software that isn’t used by its buyers.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Analytics] 4 Marketing Roadblocks to Customer Obsession
    Aberdeen research, for example, found that 67% of marketers report using analytics for campaign development, and another 56% report using analytics to improve customer relationships. Analysts and industry leaders are now rallying around this concept, labeling it “customer obsession.”. Limited access to our “characters”.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] Google+ Opens Up Brand Pages…Sort Of
    In a previous article we wrote about what Google+ needed to offer businesses , most social media experts agreed that Google needs to leverage its ability to provide in-depth analytics to brands, giving them the opportunity to measure how social actions lead to future buyer behaviors and purchase decisions. Creating a Page Looks Easy.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Analytics] 2013's Top Content: 10 Brands That Totally Nailed It
    To scroll through and see the entire experience, check it out here. 7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. Period. No one. Visual.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Analytics] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Analytics tools are your friends. To reach the largest audience, you need to be able to measure what works and what doesn’t, just as you would with any marketing analytics. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Here are five notable tips from the session.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Includes analytics like demographics, industry, region, company size, and more. Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. photo credit: Adriano Gasparri via photopin cc
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Proficient in web analytics and keyword tools. Analytics. I've written my share of blog posts about content marketing. mean, where do I start? Not bad.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? # WTF. View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Integrated Digital Marketing: The Basics
    Use digital marketing analytics data to inform ongoing marketing strategy and real-time interaction. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Analytics] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Utilize Predictive Analytics. 2016 is set to be the year of predictive analytics, with a forecasted 50% increase in their use by email marketers. How has your business taken advantage of predictive analytic technologies? I’d love to hear about it in the comments! You have to aim it at the right people. Engage on Social Media.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] What’s in a Staffing Website?
    And we monitor analytics on more than 250 sites every month. Your website is often the first impression your company makes on potential clients and candidates. What does yours say? The truth is, your website matters – a lot. If yours isn’t: Bringing in new candidates. Attracting new clients. Lowering your sales and recruiting costs.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. "Every brand can do better to engage me," he said. Here are two key tips: 1. Integrate B2B and B2C marketing efforts. Gmail promotions). Marketing Efficiency
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Analytics] What is an Inbound Marketing Campaign?
    Email is without a doubt one of the most powerful tools for promotion; especially if you have the ability to personalize email content and record the analytics (you are really going to want that ability). Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Setting Campaign Goals.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] Exciting new tools for B2B prospecting
    Avention’s database of information flowing from 70 suppliers, overlaid by data analytics services, intends to identify targets for sales, marketing and research. Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Are they growing?  Near an airport?  Unionized? 
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Analytics] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Analytics] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. We decided to build Radius Performance after we recognized the pain point Marketers face in understanding how their actions contribute to sales and marketing success.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Use the analytics on that tracking code to see how the button is driving traffic and conversions. Although this CTA button has simple functionality and analytics, it''s super easy to implement and has brought some brands noticeable results. and the rest of the world. the possibilities are endless. Well, almost endless.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Analytics] 4 Steps to Improve The Multichannel Experience
    ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . 2. Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that  no platform is created equal. Understand the purchase decision. The offer. ” 3.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Is This The Year Of Big Data For Marketing?
    Ultimately, I believe the combination of the Internet of Things along with social, web and analytics “Big Data” will allow the truly social business of the future to gain feedback and insights into our buyers unlike never before. A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Gallery cards that display images. Summary cards with a link.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one.
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics] Social Media May Already Be Sending Traffic
    The easiest way to see what traffic is being sent from social media is to look at your website analytics software (like Google Analytics), at the referring sites section. Think using social media may be a waste of time for your organization? Social Media Traffic. Converting Traffic. photo by epSos.de, on Flickr ). Social Networks
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date
    Tweet This Pick-Up Line. 9) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? As you know, Valentine's Day is tomorrow.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics] The One Thing That Could Ruin Content Marketing
    Step 4: Check Google Analytics. We can give brands the best technology, analytics, journalists, editors, and multimedia creatives in the world, but if they’re not publishing with a purpose, it’s all for naught. A lot of content programs develop like this: Step 1: Realize that your competitors have content programs. Panic.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] 4 Problems Solved by Responsive Design
    consistent user experience will have a positive impact on your conversation rates because users will be comfortable with using your website and won’t become confused or annoyed by an unfriendly design. I’m having trouble tracking analytics because I have two websites. This is an indication that your website is not optimized for mobile.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics] The Perfect Storm: Watson, Artificial Intelligence, Big Data, and Healthcare
    Big Data/Predictive Analytics Healthcare Industry Medical Innovation Summit Watson There’s a saying that goes, “Everyone who thinks they’re saying something important has the same chart. It looks like a hockey stick, and the lines are shooting up right about now.” Do you agree? Let me know in the comments below.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] How to Power Your Sales Funnel With Video Content
    Ensure that you are tracking viewer analytics and pushing this data into your marketing automation platform. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. First off, understanding your customer is critical.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Analytics] 7 Deadly Sins the Best Professional Services Websites Never Make
    Web analytics are commonplace today. Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. Google Analytics, for instance, presents much of its data in a clean, graphical format. Generic Look & Message. Website
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Analytics] How to Dramatically Improve Organic Search Traffic
    You can understand more about where your users are going and clicking on your website, by checking Google Analytics. Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. Use Google Webmaster Tools.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Introverts are deeply insightful and analytical. On your marketing team, there''ll be times you need someone to do a dive deep into analytics -- maybe you need the results from an A/B test or just a look at trend data to inform your marketing strategy for the next few months. And no, these people aren’t all software developers.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The World Has Changed. Has Your Marketing?
    Marketing technology and analytics. This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. All this is putting new pressures on today’s B2B Marketing leaders. We are being asked to take on bigger roles to help blaze paths to greater collaboration, customer focus and growth.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Analytics] Content marketing personalization: know your audience
    Your web analytics will tell you what pages people are visiting most frequently – and which they are lingering on the longest. Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. It’s a businessperson.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 2, 2013
    [Analytics] How to Overcome Disparate Data Challenges with Marketing Automation
    Gartner found that over half of all data analytics are still based upon internal sources, which does not necessarily embrace Big Data but continues to view data in a traditional manner. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. I am a marketer and I’m proud of it. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. How about you?
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' This is Brian , our CEO. He''s also a data guy. Hey Brian! Nice Sombrero!"
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Analytics] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Message selection also relies on advanced analytics to recommend the right content for each individual and to find the best-performing messages for groups.
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 Useful Social Media Tracking Tips
    Content Marketing Lead Management Marketing Automation Social Media Analytics Lead GenerationIf you’re using social media as part of your inbound marketing toolkit… great!
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Analytics] The best automagical Twitter following tools for your business
    – Account Analytics – a quick overview of your current account numbers. – Tweet Analytics Overview – track Tweet keyword volume over time. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Schedule as many updates as you want. ManageFlitter. Team Members 1.
  • LATTICE  |  TUESDAY, DECEMBER 1, 2015
    [Analytics] I Like Big Stacks and I Cannot Lie
    Plan for Predictive – Data science is being applied in all areas of B2B organizations, but those advanced analytics are beginning to make huge differences for marketing and sales teams in a number of different industries. If there’s one thing a marketing operations manager is passionate about, it’s their technology stack.
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Analytics] Growth Marketers’ Top Priorities: Survey Recap
    The results, like modern digital marketing, is a mix of the creative and the analytical. In mid-December, we surveyed our readers about their top marketing priorities in 2016. We were eager to learn how the digital marketing community intended to grow its businesses through marketing — and how it planned to achieve those growth goals.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Analytics] Where is B2B data-driven marketing headed?
    Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • SYNECORE  |  SUNDAY, SEPTEMBER 22, 2013
    [Analytics] Is Your Content Marketing Human?
    As inbound marketing dominates the digital landscape, we continue to see the advancement of digital publishing tools, analytic suites, and measurement techniques. And while these tools make life easier (such as scheduling your posted content), it also holds the risk of tarnishing your brands personality if not used appropriately.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Analytics] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Analytics] 3 Significant Trends Impacting Marketing Leaders Now
    Instead of all the time being spent working with the customer they’re spending their time syncing and integrating and maintaining and always updating all these disparate databases, content repositories, analytics engines, campaign reports and UIs. Check out the podcast here (form required). Marketing Efficiency
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Analytics] 3 predictions for online marketing in 2016
    thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And the free ones?
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