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  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Analytics] Marketing as a Revenue Engine
    According to Google Analytics, traffic to  Find New Customers is up by 1,602% ! ). B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. highly recommend every business executive watch it.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Analytics] Where to Learn Excel: The 10 Best Resources on the Internet
    Web Analytics Data Expert Annie Cushing created a blog called Annielytics, which includes both a website and a YouTube channel. But don't let the punny name fool you: Cushings' YouTube channel is chock full of really good, specific, and in-depth web analytics tips. Fair enough. Price: Free. Price: Free. Price: Free. Price: Free.
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Analytics] Website search and filtering for content marketing
    Without that knowledge, you can tag content appropriately, and your search function won’t provide consistent results. (As a side note, Google Analytics includes the ability to track search queries on your site. Beyond the technology, there are considerations about how search functionality serves your marketing goals. Terminology.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Analytics] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Twitter Analytics Tools For Your Business by Social Fresh. Best Analytics Tools for Twitter Search by DreamGrow Social Media. Tom Chu offers brief reviews of five Twitter analytics tools including The Archivist (“This tool works in just the way it sounds. Twitter isn’t just for the birds anymore. ” WTF?
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Analytics] The Path to Adaptive Marketing: An Introduction
    An adaptive marketing system connects valuable data from known systems – such as email, CRM and web analytics – and leverages it alongside third-party data used for advertising. ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.”
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 3, 2016
    [Analytics] Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed
    Just 20% of companies cited better stack integration as a key to fully leveraging their tools, which ranked well behind better strategy (39%), better analytics (36%) and more training (33%) and roughly on par with more employees (23%), better defined KPIs (23%), and more data (20%). Martech maturity has skyrocketed in the past year.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Analytics] Sales Enablement Danger
    We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Analytics] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    Ironically, [Gallup's chief scientist Jim] Harter is convinced that the most highly talented manager prospects are hiding in plain sight within organizations, and the use of some predictive analytics tool can help them make more informed hiring decisions," Mark C. This post originally appeared on HubSpot's Sales blog. It's probably not you.
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is Image via CrunchBase. Decide for yourself. Increase awareness?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Analytics] 3 Steps to Making Change Happen
    To effect change we need to align the analytical and desire-driven aspects in our thought process. The first step in that is training our analytical side to solve problems by focusing on what’s going right and not on what’s going wrong. by Jesse Noyes | Tweet this People don’t change, right? Now it’s salsa.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Analytics] Case study: Small business content marketing success
    Whether you opt to use a free analytics tool like Google Analytics or you opt for a paid solution it is important to analyze your results. Spend By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. The Results.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 30, 2016
    [Analytics] A Scorecard for B2B Marketing Operations [Download Evaluation]
    Each of the items below is assigned its own weighted score value, so download the scorecard and rack up your points accordingly: Web analytics platform. Ad network platform analytics. What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Targeting Content and Calls To Action: Where Are Your Prospects?
    Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. Be sure to pay attention to your analytics, as well. Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 6, 2015
    [Analytics] Take Marketing Automation Further and Automate Lead Distribution
    We’re driving social media efforts and tracking results with analytics – using all the latest outlets and consumption platforms to meet buyers on their terms. Today’s channel marketing professionals are certainly savvier than ever before. Yet with all this progress we are still forgetting something. The result?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] The Vision of B2B Cross-Channel Marketing in 2016
    Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. "Help marketers create a world-class customer experience while driving revenue now." " - Oracle Marketing Cloud’s Vision as defined by Group Vice President, John Stetic. Product News
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Analytics] The 5 types of company Twitter accounts: What’s right for you?
    Web Analytics Geek. Web Analytics Geek. Did you know there are five different types of Twitter business accounts? Which one is right for you? 1) All business all the time. In some cases it is entirely appropriate to “broadcast” over Twitter. They really don’t need to engage in a conversation and they’re not even trying. Yankee Fan.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Analytics] Forrester Research Names Oracle Marketing Cloud a Leader
    To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” Product News
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Analytics] The new urgency to create sticky content for Facebook
    Facebook provides analytics on reach, clicks, and likes, but it doesn’t yet provide insights on time spent on a post. It’s probable that Facebook could use analytics data from Instant Articles consumption to determine what articles its users are most likely to be interested in, and prioritize those in their News Feeds.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Analytics] 10 Customer Experiences You Need To Deliver Today
    data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience. 5. This activity means you need to build a trusting relationship with a great brand experience – using social, mobile, analytics and cloud technology – making it easy for others to communicate their trust.
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Analytics] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    While data science and analytics has become an essential element of every modern marketing arsenal, it is wise to remember that all purchase decisions are made by people. Neuroscientists have proven that every decision has an element of emotion to it, even when business decision-makers believe that they are being entirely analytical.
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Analytics] 5 Lessons from MarTech 2016
    And so on.  I liked the insight this provided into the strategies unicorn companies are employing.  A company using Demandbase and LinkedIn Display Ads is doing account-based marketing and advertising to a specific group of accounts.  A company using New Relic and Optimizely prioritizes analytics. MarTech 2016 did not disappoint. Perfect.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics] New from Forrester: Building a Predictable Lead-To-Revenue System
    Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. There was a time when marketing was considered a cost center. But with increased recognition comes increased pressure to deliver on specific results.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Analytics] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Data Management and Modern Marketing: Platform Enhancement Q&A
    This capability is a core functionality built into the Oracle DMP that allows us to pull in web analytic data from any web analytics platform. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • 6SENSE  |  FRIDAY, FEBRUARY 12, 2016
    [Analytics] Content2Conversion – Predictive Marketing and Demand Generation
    We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. 6sense is proud to be a part of 4 sessions at the B2B C2C conference and we’d love for you to join us: Preparing for Predictive Analytics Workshop.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    This includes content creation, social media participation, and analytics monitering. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. After a snow-laden week here at AG, with icy roads and cold winds, we''re ready to go home, sit by the fire, and watch the Sochi Winter Olympics.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Analytics] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    Companies use predictive analytics to drive advanced segmentation and personalization–so you can customize your messaging and content for maximum relevance.”. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition. Predictive: Not new, but very hot. Or do you plan to?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Analytics] What is the Difference Between Email Marketing and Marketing Automation?
    With marketing automation , you have access to powerful features like multi-step campaigns, lead scoring, and analytics, which will make your email tactics much more strategic. Marketing automation gives you functionality that tracks your efforts and provides you with in depth analytics for each campaign. Feature Comparison.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Analytics] Measure Metrics Like an Email Marketing Expert
    Email Marketing , analytics Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Marketers who listen to their customers through engagement analytics , for example, average a 14.6% Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Analytics] The Business Revolution in Sales Acceleration
    Analytics of each lead can come from company software, social media platforms, etc. Guest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch.
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Analytics] Lead generating machine: is your website actively helping your business grow?
    Your website must evolve and adapt based on the customer data you gather from a number of sources: your CRM, web analytics, social analytics, sales, and more. Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. Layout Matters.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Analytics] 20 B2B Marketing Blogs You Need To Read
    Hubspot’s  Inbound Marketing Blog  - The @ HubSpot Inbound Internet Marketing blog covers all of inbound marketing — SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Analytics] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Highly analytical and data driven. and have experience with Google Analytics. Metrics driven -- they're proficient in social media analytics and measurement. Analytical and creative approach to problem solving. Seems simple right? It takes time -- and time is something most fast-growth companies don’t have. Go to Events.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    Expertise in websites analytics and online user behavior is crucial for these global marketing endeavors. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. They also need cultural fluency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Social Media ROI – You’re looking in the wrong place
    Spanning across all these categories is social analytics to enable better-informed decisions. About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. Wikis.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Analytics] Paid Advertising 101: Understanding Search and Display Advertising
    Unlike other forms of advertising, which often rely on indirect or anecdotal analytical measurements, platforms like AdWords and Bing Ads provide a constant stream of actionable (often real time or near real time) campaign performance data. One really useful feature of AdWords is the ability to link with your Google Analytics account.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. Education Industry Google Analytics dashboards education marketing higher education marketing statistics For those of us facing SEO for higher education , gaining that understanding doesn’t have to be a fantasy – or require a large time investment. Device Report.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Analytics] The New Revenue Engine and How to Power it Today
    The better marketing automation solutions include features such as: marketing analytics, real-time tracking and alerts, data warehousing, marketing dashboards and integration with existing technologies including your CRM. Companies need to look at creating a new revenue engine in order to sustain consistent and sustainable revenue growth.
  • KEO MARKETING  |  THURSDAY, MARCH 10, 2016
    [Analytics] How and Why to Use Segmentation in B2B Marketing
    Marketing automation and analytics programs now commonly allow you to tap into behavioral data and then use that to guide your segmentation, all in one smooth and efficient process. Segmentation is increasingly important for successful B2B marketing, and for marketing in general. We also think of it as demographic segmentation. B2B Marketin
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Analytics] Announcing Vidyard’s New Interactive Video Player
    Whether it’s personalized video , calls-to-action , or our powerful analytics , we make sure you have all the tools you could imagine to guide your customers on a journey, and keep them engaged every step of the way. And then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble. He knew I had seen too much. Thanks Em!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Analytics] Where Are Marketers Allocating Budget? [CHART]
    Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus. Where Are Marketers Allocating Budget?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] Why your social media plan needs gurus and storytellers
    The second group consists of content creators who may not have the analytical business background but can masterfully deliver an experience that makes people hang on their every word.  I think the future lies is in connecting these two groups. ” . I’m a storyteller, not a strategist. Does that mean I’m useless? Agree?
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
    Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Analytics] Announcing The 2015 B2B Web Usability Report
    Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website. What causes them to leave a website and not return?
  • ANNUITAS  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics] How We Learn – One Size Doesn’t Fit All
    How do we become successful in new areas like data analytics or marketing automation? A modern marketer’s job is never dull. It never ends either. Especially when the marketing technology stack keeps growing and we use so many different applications and technologies in our daily tasks. And for marketers, that makes our jobs tougher than ever.
  • FATHOM  |  THURSDAY, MAY 26, 2011
    [Analytics] Need a Boost in Sales? Don’t Waste Your Time. Get a Big Win, Fast!
    Big Data/Predictive Analytics Conversion Optimization Email MarketingWhen managing any online marketing campaign, especially a pay per click marketing campaign, there are hundreds of different things you can do to boost results.  Don’t Waste Your Time. Get a Big Win, Fast! appeared first on Fathom.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 29, 2015
    [Analytics] Cloud: Top 100 Influencers & Brands
    Due to the emergence of big data analytics and increased mobile usage, experts  predict that small businesses employing cloud computing will more than double in the next six years, from 37% to 80%.  We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. Mapping the community. imoyse.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Analytics] How To Ensure Sales And Marketing Work Together More Effectively
    Marketers use data from analytics programs to track clicks and what content is appealing to which users. Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com. Don’t let your business become a victim to the clash of the department titans.
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] 13 Must-Attend B2B Marketing Sessions at Dreamforce 2016
    Predictive analytics. The session is perfect for forward-thinking marketers looking to learn more about the future of B2B marketing. 8)  Got Analytics? Isaac Payne of Salesforce, and Robert Yocum and Steve Schultz of Esri show how to construct a data framework that enables marketing teams to build an incisive ecosystem of analytics.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Analytics] Landing page fail: why I came to your site and bounced
    And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. What is the bounce rate?
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. Takeaway.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] 19 Excellent Guides to SEO Link Building
    Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. ”).
  • SNAPAPP  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] 5 Practical Tips to Manage Your Next Marketing Campaign
    Dylan Whitman, co-founder of Brand Value Accelerator marketing agency, believes that “The most important aspect of any campaign, and most especially integrated campaigns, is putting the proper analytics and attribution methods in place to really understand how you're achieving conversions and/or results.”. It doesn’t have to be like this!
  • CMO ESSENTIALS  |  FRIDAY, DECEMBER 11, 2015
    [Analytics] Over-Creating (and Under-Utilizing) Content Is Bad for Business!
    By utilizing content analytics, marketers gain  greater visibility into the content that sales teams are actually using along with insight into how often and at what point in the sales process it is most useful. Content, for many organizations, is a double-edged sword. or when to use it. Not sure where to start? Visibility is key. Great.
  • BIZNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Analytics] Pinterest Marketing 101
    Finally, she takes a quick look at Pinterest’s newly introduced native analytics and how they can be used as a launch point to better understand what our customers are looking for from our brands. Photo credit: Wikipedia. Been following all the hype about Pinterest but not quite sure how it applies to your business?
  • RADIUS  |  WEDNESDAY, MAY 20, 2015
    [Analytics] A Day in the Life of a Marketer: A Story in GIFs
    Try to make sense of the behavior flow map in Google Analytics. No two marketers are the same, but there are many things we all have in common. For For example, these words crush us all: “this morning’s email went out to the wrong list.” While You walk into the office and head straight for the coffee. Afternoon. Evening.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 16, 2013
    [Analytics] 10 of the Best B2B Facebook Pages
    Why It’s Good : The Oracle Business Analytics page   (ranked #9, yes there are 3 B2B pages in the top 10!) Its  Business Intelligence page   has 1,600 likes, focusing on big data analytics for companies. Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Think we missed one?
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Generate Leads: 46%. .
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Analytics] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    It’s one of the key means of distributing marketing content and messages, plays nice with other channels and—as we get better at understanding the links between sentiment, online behavior, and predictive analytics—will begin to offer more clearly measureable ROI. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. It’s hard to believe.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Analytics] 11 Lesser-Known LinkedIn Features You Should Be Using
    This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Another great feature of the company page is the ability to collect insightful analytics regarding the level of engagement for individual posts, trends across key metrics and follower demographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. Ninety-nine percent of the time, I enthusiastically answer these questions. Listen.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Analytics] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. 2) Targeting Effectively. Why It's a Challenge: With more and more advanced analytics tools available, marketers are being held to a higher standard. Every marketer faces different challenges. And hey -- that’s great!
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 19, 2011
    [Analytics] QR Codes: Is Your QR Code Secure?
    Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. Perform your due diligence before selecting your QR code generator. Test Your QR Code.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. It will evolve into something bigger and much more important that encompasses everything marketing and analytics.”. There were a lot of digital marketing changes in 2014. ” 11.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 5, 2013
    [Analytics] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    Google Analytics. Why It’s Good: Google Analytics does a great job in using their page for showcasing tutorials, case studies, and platform resources through traditional links, graphics, video presentations, and most importantly: Google Hangouts. Have a suggestion for one we missed? Cisco Systems. The Economist. million. Hubspot.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., on popular social networking sites. It involves driving traffic, generating leads, and building authority. Google Trends.
  • FATHOM  |  MONDAY, SEPTEMBER 23, 2013
    [Analytics] Overhauled Fathom Website Brings Responsive Design, Human Touch
    Reinforced company identity and philosophy (what distinguishes us from other marketing/analytics agencies). Last Thursday, we officially unveiled our redesigned updated website. OK, let’s call it a mini-redesign. More intuitive navigation. Warmer tone, more colors. More prominent buttons/icons. Better-looking and easier-to-use forms.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Analytics] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    What’s more, an outsourced CMO is current on all forms of marketing – from influencer marketing, content marketing, social media marketing, Facebook ads, search engine optimization (SEO), retargeting, gathering data and analytics, affiliate marketing, media buying, and more. Outsourcing your marketing strategy entirely has some big benefits.
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 19, 2013
    [Analytics] 6 Ways To Supercharge Your Demand Generation Machine [Infographic]
    Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, social media and lifecycle marketing. ( See the complete release here ). _. Demand generation is not simply an ad hoc email campaign or a one off webcast. Click to open ).
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] Non-Obvious Ways To Manage New Martech Investments In B2B
    But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. Wright lists analytics and tracking first on the list. Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology. Learn.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Analytics] Visual Social isn't Vanity, it's Vital.
    At a recent networking event I attended, I raised the question of why it''s difficult to access metrics from visual channels (particulary Instagram) on a large amount of analytics platforms. And because of that "we don''t monitor Instagram analytics because they are just another vanity metric.". test.". The like/favorite/rating. 3.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] 11 Reasons Your LinkedIn Company Page Sucks
    You're Ignoring Your Analytics: Make use of your LinkedIn Company Page's built-in analytics tools to measure and improve the effectiveness and performance of your page. Up until recently, the value of a LinkedIn Company Page was minimal. 11 Reasons Your LinkedIn Company Page Sucks. 1. How does your LinkedIn Company Page stack up?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 12, 2016
    [Analytics] How Talent, Data and Technology Foster Marketing Team Optimization [Interview]
    HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? MarTech is an enabler for data and analytics. For analytics, MarTech can help with visualization and advanced analytics (e.g., However, it can be challenging for enterprises to deliver on these key drivers of success.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Analytics] Quit Obsessing About the Customer Journey
    These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. If he visits 5 Web pages?
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics] The Death of Desktop, in 5 Charts
    Earlier this month, comScore, a media analytics company, released  its annual report  on cross-platform media usage. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. It was nothing short of  cringe-worthy.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Google Analytics. Google Analytics provides a wealth of data at your fingertips. The hardest part may be focusing on what exactly you need and figuring out how to measure effectiveness for particular tactics.) If you do nothing else, install Google Analytics on your website. On-Site Tools. Moz’s Open Site Explorer. Hotjar.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Analytics] Why Knowledge of This Might Be All the Power You Need for Better Leads
    It does this by coordinating your strategy, content, technology and analytics so that your organization can better understand your audience’s digital body language and deliver the right message at the right time to the right person at every stage of the buying process. Knowledge is power. Psst … Altium knows this !). Sign Up Now!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 4 Attributes of Your Next Content Marketing Superstar
    Starting with workflow through to publishing, promotion and finally, analytics. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    Most website owners use Google Analytics or other similar tools to track their results. They see immediate cause and effect results for their SEO campaigns, but they don’t get long-term results with these analytics. Marketing automation tools provide tracking options that you can’t get with traditional analytics software.
  • INFER  |  MONDAY, APRIL 18, 2016
    [Analytics] Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword
    Predictive analytics brings a whole new perspective to ABM, but it’s important to be strategic about how you leverage it to avoid adding more noise. If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an A ccount based marketing (ABM) approach into your outbound strategy.
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Analytics] 10 Trends That Defined Digital Marketing in 2016
    Big Data and Real-Time Analytics. Many advances in big data have changed that and made finding meaning in big data more accessible with tools like real-time analytics, predictive analytics , and advanced marketing automation. If you’re worried you might have missed something major this year, we have you covered. Wearables.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Analytics] 6 Characteristics of Social Media Winners
    Analytical. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Subject matter knowledge is essential. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. Engaging. Empathetic.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 26, 2016
    [Analytics] 95% of CMOs Struggle With Customer Journey and Adaptability
    That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. In a word: Yikes. The data sits in silos, literally wasting away. " What's A CMO To Do? "From a data, technology and process standpoint the tools are there. CMO Corner
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
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