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  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Professors Share Observations on the State of B2B Marketing
    Peter Fader , Professor of Marketing, Co-Director of Wharton Customer Analytics Initiative, The Wharton School of Business, University of Pennsylvania. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P. Jeffrey L.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Analytics] How to Develop an Authoritative Voice in Any Content Niche
    Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis. La de da! Content Interviews. Distinctive Tone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Analytics] Landing page fail: why I came to your site and bounced
    And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. What is the bounce rate?
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Analytics] Five Steps To Better B2B Lead Generation
    Check Your Historical Analytics. Finally, hand in hand with the previous point, make sure that you are consistently examining your analytics, not just against the previous month, but also against last year’s month and the year before that, if available. Network More Efficiently with Followerwonk. Make Sure Your Website Is Optimized.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Analytics] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. It''s understandable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.
  • CAPTORA  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics] 3 Lessons From Our Revenue Roundtable for Marketers
    Of course, strong success metrics (such as revenue contribution) depend heavily on analytics. In the past decade, technology has revolutionized the marketing game by providing more insight than ever into the customer journey. What does this change mean for marketers? And we must master the landscape as the landscape shifts beneath us.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] 7 Tools for Finding & Connecting With Influential Bloggers
    Helpful Tools for Blogger Outreach. 1) BirdSong Analytics. The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. The blogosphere has been a major online marketing medium for years now. Want to achieve worthwhile results from your blogger outreach efforts?
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . CMOs and Marketing VPs need to step up and take responsibility for revenue production.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Analytics] What you need to know about emerging content forms
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Can this revolutionize video storytelling?
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Analytics] 2013's Top Content: 10 Brands That Totally Nailed It
    To scroll through and see the entire experience, check it out here. 7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. Period. No one. Visual.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Analytics] The crisis in marketing education and what to do about it
    These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. How bad is the problem? One marketing professor told me that his department head demanded that he quit blogging and focus on publishing academic papers. Agree?
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 5 Core Competencies Driving a Modern Marketing Strategy
    Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. Analytics – Measurement always has been a core component of determining marketing effectiveness. By Amanda F. Batista, Guest Post. The first is typical demographics.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Analytics] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization),  marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics] We’re Hiring at KEO Marketing!
    The perfect match for this position has a passion for analytics and reporting as well as email marketing campaigns. We’re seeking a confident and talented person who loves to dive into data and analytics to find the little nuggets and insights that show value for marketing campaigns or help mold the ongoing strategy of campaigns.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business.
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Analytics] How to Use Surveys to Create Better Content
    They include: Using analytics to determine what your audience’s behavior reveals about their favorite content. You might be asking yourself, do you really need a survey if you’ve got analytics set up? Engagement is the secret sauce of digital marketing; every marketer wants more of it. Outrageous images can work. It is also risky.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Analytics] Savvy Week in Review: July 15
    Google Analytics may not give you the answer. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Loved this post! Here's Why.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Generate Leads: 46%. .
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Use the analytics on that tracking code to see how the button is driving traffic and conversions. Although this CTA button has simple functionality and analytics, it''s super easy to implement and has brought some brands noticeable results. and the rest of the world. the possibilities are endless. Well, almost endless.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] You’re Blogging It Wrong: 5 Common Content Mistakes
    Consider your blogging strategy to be a way to bring in new visitors and turn them into returning visitors willing to share your content with others, listen to what matters to your audience, don’t try too hard to write original topics for every post, learn from your past analytics, and value what you do for what it is. You’re busy. Takeaway.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, DECEMBER 6, 2006
    [Analytics] B2B Marketing Confidential: AHP to do Mix Modelling?
    Analytical Hierarchy Process (AHP) is a group decisionmaking tool / process that has traditionally been used to allocate scarce resources between multiple projects, to find hard-to-reach answers to complex solutions, and the like. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, OCTOBER 15, 2008
    [Analytics] B2B Marketing Confidential: Lead Qualification in the New (Bad.
    Theyre wondering if any B2B companies are using analytics to qualify leads on the basis of their "health" or "likelihood to close" given contracting budgets. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. wasnt aware of anything specific, but its certainly SOP in B2C.
  • B2B MARKETING CONFIDENTIAL  |  THURSDAY, DECEMBER 4, 2008
    [Analytics] B2B Marketing Confidential: ROMI White Paper
    Thursday, December 04, 2008 ROMI White Paper By Andy Hasselwander Over the past few months Ive worked with a colleague of mine, Alex Aldag, who used to be at Channel Economics and is now a Principal in the analytics group at MB, to write a pretty interesting white paper on the challenges of measuring ROMI in a B2B environment.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Analytics] 4 Marketing Roadblocks to Customer Obsession
    Aberdeen research, for example, found that 67% of marketers report using analytics for campaign development, and another 56% report using analytics to improve customer relationships. Analysts and industry leaders are now rallying around this concept, labeling it “customer obsession.”. Limited access to our “characters”.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Analytics] How RightWave Solves the Marketing Automation Skill Shortage
    RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. It’s a little hard to review software that isn’t used by its buyers.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] Exciting new tools for B2B prospecting
    Avention’s database of information flowing from 70 suppliers, overlaid by data analytics services, intends to identify targets for sales, marketing and research. Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Are they growing?  Near an airport?  Unionized? 
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Analytics] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    For example, you’ll find marketing attribution technology and mobile analytics vendors. Data, analytics, and granular tracking will become a necessity for revenue-focused marketing teams. Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. click to view larger).
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Integrated Digital Marketing: The Basics
    Use digital marketing analytics data to inform ongoing marketing strategy and real-time interaction. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Analytics] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. But I digress.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics] Igniting Outsized Revenue Growth in 2011
    That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. Revenue Performance business imperative for growth demand chain marketo revenue cycle analytics revenue performance revenue performance managementCommit to Transformational Change.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Analytics] What is an Inbound Marketing Campaign?
    Email is without a doubt one of the most powerful tools for promotion; especially if you have the ability to personalize email content and record the analytics (you are really going to want that ability). Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Setting Campaign Goals.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Analytics] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. This coordination includes both gathering data from multiple sources and sending messages through other systems. What the heck does that last sentence mean? Listen closely: It’s new. Bright.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Analytics] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    Then, mobile analytics firm  Flurry  updated it’s report from last summer that showed that time spent on mobile apps has been higher than time spent on the web since June of last year! Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted. Photo Source.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Analytics] Avoid these 10 Marketing Automation Rookie Mistakes
    He specializes in marketing automation, demand generation, analytics, and marketing technology. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They need to get buy in from marketing, sales and IT. Contact Washing Machine.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Analytics] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    Pulling customer, program and system performance analytics – even if it is from multiple systems and sources – is a valuable source of your current reality to identify inhibiting silos and gaps and to use this data to make positive changes. Not good. Marketing’s Front- and Back-End Defined. Marketing Automation
  • RADIUS  |  MONDAY, DECEMBER 14, 2015
    [Analytics] Should “Data Scientists” Really Be #1 on CMOs Wish List?
    Research VP Doug Laney asserted that the need for data scientists was “growing at about 3x those for statisticians and BI analysts” and that there is an “anticipated 100,000+ person analytic talent shortage through 2020.”. They want to know how to leverage the data in cool (not creepy) ways that drive commercial value.”.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. 1. This is literally the best internet marketing blog on digital marketing analytics. If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. HubSpot.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date
    Tweet This Pick-Up Line. 9) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? As you know, Valentine's Day is tomorrow.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 24, 2016
    [Analytics] What do marketing technologists want? This recruiter found out…
    But marketing technologists don’t grow on trees (yet) — and there’s a lot of competition for recruiting this new breed of talent. How can organizations attract good marketing technologists and keep them? What is the single most compelling thing — aside from money — that would entice you to explore a new role? Marketing Management
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] The Benefits of Managing Marketing Data with a DMP
    First it uses data that most enterprises are already generating, whether through CRM or more sophisticated web analytics. Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform (DMP).
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Analytics] Content marketing personalization: know your audience
    Your web analytics will tell you what pages people are visiting most frequently – and which they are lingering on the longest. Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. It’s a businessperson.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Analytics] 4 Steps to Improve The Multichannel Experience
    ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . 2. Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that  no platform is created equal. Understand the purchase decision. The offer. ” 3.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Analytics] Focus On Customers and Run Like Never Before
    The “Run Like Never Before” campaign is aimed at telling the story of innovation – and how SAP’s strength across the categories of  mobile ,  cloud ,  analytics , and  in-memory computing  is bringing the future into focus – today. If you read this blog regularly, you know I write mainly about 2 things. Run with a department of one. Strateg
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
    Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Gallery cards that display images. Summary cards with a link.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 9, 2014
    [Analytics] Using Data For More Strategic Video Marketing (Webcast)
    Are you gaining real insights from the right analytics? Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers.
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics] Social Media May Already Be Sending Traffic
    The easiest way to see what traffic is being sent from social media is to look at your website analytics software (like Google Analytics), at the referring sites section. Think using social media may be a waste of time for your organization? Social Media Traffic. Converting Traffic. photo by epSos.de, on Flickr ). Social Networks
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Introverts are deeply insightful and analytical. On your marketing team, there''ll be times you need someone to do a dive deep into analytics -- maybe you need the results from an A/B test or just a look at trend data to inform your marketing strategy for the next few months. And no, these people aren’t all software developers.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] 4 Problems Solved by Responsive Design
    consistent user experience will have a positive impact on your conversation rates because users will be comfortable with using your website and won’t become confused or annoyed by an unfriendly design. I’m having trouble tracking analytics because I have two websites. This is an indication that your website is not optimized for mobile.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Analytics] 5 Best Paid Distribution Methods And When to Use Them
    Its analytics also allows real-time monitoring of time spent with your brand’s content. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Analytics] How to Dramatically Improve Organic Search Traffic
    You can understand more about where your users are going and clicking on your website, by checking Google Analytics. Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. Use Google Webmaster Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. I am a marketer and I’m proud of it. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. How about you?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Analytics] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics. Conclusion.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' This is Brian , our CEO. He''s also a data guy. Hey Brian! Nice Sombrero!"
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Analytics] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Each network has it’s own form of analytics that should be monitored month over month, along with tracking referral traffic from social media growth in Google Analytics, and lastly any paid advertising conversions. #1 Biting off more than you can chew. Well you obviously need to get a piece of the action, right?! Of course not!
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 16, 2013
    [Analytics] The Stratification of Social Media Listening
    Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] Image via CrunchBase. Top to bottom, you bought it all from one vendor.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Analytics] 7 Deadly Sins the Best Professional Services Websites Never Make
    Web analytics are commonplace today. Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. Google Analytics, for instance, presents much of its data in a clean, graphical format. Generic Look & Message. Website
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Analytics] Where is B2B data-driven marketing headed?
    Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Analytics] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Message selection also relies on advanced analytics to recommend the right content for each individual and to find the best-performing messages for groups.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Analytics] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. Teams that invest in both marketing analytics technology and data science skill sets will positions themselves to execute on true account based marketing strategies and accelerate demand for their products and services.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Analytics] The best automagical Twitter following tools for your business
    – Account Analytics – a quick overview of your current account numbers. – Tweet Analytics Overview – track Tweet keyword volume over time. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Schedule as many updates as you want. ManageFlitter. Team Members 1.
  • LATTICE  |  TUESDAY, DECEMBER 1, 2015
    [Analytics] I Like Big Stacks and I Cannot Lie
    Plan for Predictive – Data science is being applied in all areas of B2B organizations, but those advanced analytics are beginning to make huge differences for marketing and sales teams in a number of different industries. If there’s one thing a marketing operations manager is passionate about, it’s their technology stack.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics] The Perfect Storm: Watson, Artificial Intelligence, Big Data, and Healthcare
    Big Data/Predictive Analytics Healthcare Industry Medical Innovation Summit Watson There’s a saying that goes, “Everyone who thinks they’re saying something important has the same chart. It looks like a hockey stick, and the lines are shooting up right about now.” Do you agree? Let me know in the comments below.
  • SYNECORE  |  SUNDAY, SEPTEMBER 22, 2013
    [Analytics] Is Your Content Marketing Human?
    As inbound marketing dominates the digital landscape, we continue to see the advancement of digital publishing tools, analytic suites, and measurement techniques. And while these tools make life easier (such as scheduling your posted content), it also holds the risk of tarnishing your brands personality if not used appropriately.
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Analytics] Is social media all the market research you need?
    Web analytics are important tools, but they do not necessarily tell us why.  Is a customer that reads your blog or clicks on your site necessarily a loyal customer?   The digital world is full of metrics and on-line behavior tracking.  Photo credit: Wikipedia. Market research rocks! Yes, we can tune in and listen to the chatter. 
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Analytics] A Marketer's Guide to Tracking Online Campaigns
    Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL. The Basics. Landing Page URL: [link]. Here's the important part.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Analytics] 3 predictions for online marketing in 2016
    thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And the free ones?
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    Common Questions About LinkedIn Analytics. 16) Are the impressions of a post that is shared by a person counted in the company page analytics? So, we compiled them all and, well, that''s why you''re reading this blog post. Common Questions About LinkedIn Company Pages. 1) Is a LinkedIn Company Page free? Not necessarily. Social Media
  • SALESPREDICT  |  TUESDAY, NOVEMBER 3, 2015
    [Analytics] Why Your Predictive Lead Scoring Shouldn’t be a Black Box
    Lead scoring and predictive analytics are really hot right now. mean, try to find me one sales rep, VP or CMO that would confidently say, “So you can show me which leads are most likely to close and we’ll increase conversions while saving marketing dollars? Nah, I’ll pass.”. The name alone sounds scary, doesn’t it? What makes it an 84?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Analytics] 4 Lessons Learned After One Year as an Inside Sales Manager
    She is also responsible for managing client relationships, completing daily reporting and project analytics, and planning strategic marketing campaigns. Next month marks an important milestone not only in my career at AG, but in my career in general. This October I will have completed my first year as an inside sales manager. How to do this?
  • ONALYTICA B2B  |  WEDNESDAY, JULY 29, 2015
    [Analytics] Cloud: Top 100 Influencers & Brands
    Due to the emergence of big data analytics and increased mobile usage, experts  predict that small businesses employing cloud computing will more than double in the next six years, from 37% to 80%.  We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. Mapping the community. imoyse.
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 Useful Social Media Tracking Tips
    Content Marketing Lead Management Marketing Automation Social Media Analytics Lead GenerationIf you’re using social media as part of your inbound marketing toolkit… great!
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Analytics] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    You can also use tools like the Behavior Flow in Google Analytics or the Retention Analysis in Mixpanel to understand how visitors are interacting with your site and where potential pain points may exist. As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. Design Daily
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Analytics] 10 data experts explain why little data is the new big data
    It’s stored in computer clouds, and searched for patterns, predictive analytics and insights. Or consider taking a Digital Marketing or Social Media Mini-MBA at the Rutgers Business School Executive Education where Mike Moran and I teach, My curriculum is   Web Analytics and ROI for Better Decision Making. But is bigger better?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 12, 2013
    [Analytics] Managing A Sales Manager
    This is meant to be a high level review not a formal analytic analysis. Managing a Sales Manager  . As a result of our one of my readers sending me an email comment regarding his personal situation,  I have attached the sample of one our of a tools we have included in our “On Line Sales Manager Tool Kit ” www.AcumenManagement.com.   .
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] A sustainable process for optimized content marketing and brand publishing
    Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Analytics] How can you pick the right social media tool for your situation?
    It’s not much different from what I observed in the late ’90s with Web Analytics. Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to.
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Analytics] The Reports You Need to Keep Sales & Marketing Accountable
    But even if you've taken the necessary steps to align your sales and marketing (AKA SMarketing) team through tools like closed-loop analytics and a service-level agreement (SLA), failing to monitor progress toward those SMarketing goals is a common mistake many companies make -- and it can be costly. Dashboards. The Marketing Dashboard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. ” “You know about BuzzFeed?”
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Analytics] The Secret To A Better Customer Experience
    Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. Better conversions.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] The Most Important Number in B2B Marketing
    I often write about the importance on numbers in B2B marketing success.  A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Analytics] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 2, 2013
    [Analytics] How to Survive as a Modern Marketer
    Leverage analytics wisely. We have access to a wealth of analytics information with advances in marketing technology and it’s important that marketers actually take some time to use that information to change their tactics accordingly – otherwise what’s the point? Buyers have changed forever, and marketers need to adapt.
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