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  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Analytics] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. 'As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Analytics] 5 Starting Tips for New Inside Sales Reps
    In the same vein as being conversational, remember that you’re not writing an analytical essay or giving an oral report when you’re communicating with a prospect. 'It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Analytics] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
    Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 9, 2012
    [Analytics] Damage Control: The Marketing Metric You Forgot About
    With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Analytics. Web Analytics.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Analytics] BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
      Look at online buying behavior using a marketing automation or web analytics tool to see what information is useful to a prospect when they first consider your solution, when they are evaluating different vendors, and when they are ready to make a purchase.     2.    You should too.   3.   Why?
  • SAZBEAN  |  THURSDAY, JUNE 14, 2012
    [Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Analytics] How to Design a Killer Facebook Advertising Campaign
    HubSpot’s software, for instance, includes an analytics tool that gives you exactly this information. Google Analytics is another great tool for in-depth analysis. If you don’t have Google Analytics installed on your website, it isn’t hard to do. Set Up Your Goals. newsletter sign-up? purchased product?
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Analytics] 9% More Time Spent in Mobile Apps Than Internet [Data]
    People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Flurry measured the time people spend in apps through its own direct analytics. Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Analytics] B2B Email Benchmarks: Answers Vary Widely
    One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” found five relevant studies dating back to 2009. Signup.to
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Analytics] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Analytics] Marketing Automation Vendor Consolidation: Lessons from History
    and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. The pattern is quite clear.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] (Free Webinar) How to be a Marketing Superhero 2
    You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
  • INBLURBS  |  FRIDAY, APRIL 12, 2013
    [Analytics] 5 Jobs for Tomorrow’s Customer Service Team
    The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    Why Analytics Matter to Small Business  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)  (ProBlogger). You, Uncut: Using Video Bloopers to Boost Engagement  (ProBlogger). SmallBizTrends).
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    Evolving Social Media Analytics: Insights from Marshall Sponder  (Socialnomics). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing  (Portent). How to Fight for More Social Media Resources In Your Company  (Convince & Convert). Social Times).
  • SAZBEAN  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] 7 B2B Buying Signals Marketers Should Pounce On
    With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. Inbound marketers are getting even better at attracting visitors to their websites. Well, you can.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Experietia).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Analytics] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Is social media in danger of analytics overload? Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). 51 New Digital Media Resources You May Have Missed (Mashable).
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Analytics] Marketing Automation Buyer's Guide to Email Deliverability.
    Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Analytics] Demandbase API vs ReachForce Form Appending Solutions
    SmartForms also work in sync with other integrated demand generation improvement solutions in the ReachForce Connected Marketing Data Cloud, and bundled pricing with data cleansing, integrated data appending, automated merge and deduplication and predictive analytics may also factor in as considerations and adjustment. Lead Scoring
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Analytics] B2B Marketing Myth-busting, Redux
    In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers. Myth No. Wrong.  The result?  Myth No.
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Analytics] 10 Simple Strategies for Business Blog Content
    Look at Analytics -- Take a look at your website analytics. Website analytics provide a lot of information about your readers. Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. I know I, personally, have often felt this way.) Photo Credit: qisur.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Analytics] Who Does Google Think You Are?
    'We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Click here to see the original article). Among the responses, a recurring theme is, how does Google know who we are? did this both under my work account and my personal account.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Analytics] Measure Metrics Like an Email Marketing Expert
    Email Marketing , analytics 'Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Analytics] Make Your B2B WordPress Website and Content Mobile Friendly
    Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 25, 2012
    [Analytics] Incorporating An Effective Email Automation Strategy
    After the webinar has occurred you can still use the report analytics to follow up and prospect ‘non-attendees’ who may have clicked on multiple messages, website links and/or webinar links. Email automation campaigns can be extremely tactical and effective if done right. What’s so good about using an automation tool?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Analytics] 4 simple truths about content marketing re-imagined
    Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? 'Content marketing is still a new field, and it remains dynamic and evolving. This article will highlight some basics to keep you current with the state of the industry. Good luck!
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Analytics] 15 Tips for Getting the Most From LinkedIn Groups
    It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. Do you agree?”. link]. Make it Personal. Follow Up.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Analytics] How to Calculate Social Marketing ROI
    It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. EMC Corp. 100,000.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” 'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Stay tuned!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Analytics] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 27, 2013
    [Analytics] Manufacturers: Keyword Selection Tips to Help SEO
    Review your site’s analytics to see how people are currently getting there. When developing new content whether it’s for your blog or website, one of your goals should be to capitalize as much as possible on maximizing your SEO. recent article by Mike Murray in Content Marketing Institute  caught my attention.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 22, 2012
    [Analytics] 6 Tips for B2B Vendors Becoming Publishers
    From web analytics to social monitoring to SEO, marketers need to be accountable for the outcomes of what they publish. Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. But noise isn't going to help you meet your goals.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
    Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Analytics] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. This particular stream focuses on video but you can bet that some of the other categories like web analytics, SEO, and mobile are applicable to your video learning, too!
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Analytics] 7 Best Newsletter Builders for Creating Great Newsletters
    Social media and Google Analytics integration. GetResponse also includes powerful autoresponder capability, custom landing page and form builders, a strong spam checker, and in-depth reporting and analytics to help you make the most of your email marketing campaigns. Social media and Google Analytics integration. Mailchimp.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Analytics] Connecting the Dots Between Social Media & Demand Generation
    Capture as much insight as possible from passive profiling methods such as web analytics, then provide a clear link to the next piece of content, where a prospect can be asked for more explicit qualifying information. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Analytics] Use Lifetime Customer Value to Measure Social Media
    Surveys, web analytics, referrals via likes and recommendations, and customer service logs can shed light on this. Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? Diversify your traffic sources.
  • NUSPARK  |  THURSDAY, JANUARY 12, 2012
    [Analytics] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
    Measuring conversions and what to look for in your analytics. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
  • BUYEROLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Analytics] The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice
    How to respond : shift internal focus to understanding new rules affecting decision-making, acquired through the mix of analytics and qualitative insight, and support how buyers are making purchase decisions. © All Rights Reserved Kenny Madden. In part 2 of this series, I discussed the Buyer Orbit and the elements of the Buyer Choice Model. 
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 27, 2013
    [Analytics] The B2B Website Audience Litmus Test
    Develop possible scenarios across channels they frequent and determine how best to connect the dots (your website analytics can help with this, so can social media monitoring). 'Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. Why not? CXOs are: Too busy. Stop right there.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Analytics] Identify Website Users: Capture More Sales Opportunities
    Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU?
  • BLOG MY CALLS  |  FRIDAY, MAY 10, 2013
    [Analytics] Don’t make out with a dirty pirate that looks like Michael Bolton. Use call tracking.
    In honor of them, we’ve created our own chain of events to show what happens when you don’t measure marketing analytics, use call tracking, or prove return on advertising spend. Corporate marketers: When you don’t track your marketing analytics, you approach marketing with a shotgun. Track your marketing analytics.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Analytics] Call Tracking: Why Marketers Should Appreciate it More
    It has transformed from an artistic, creative role to a job based on data and analytics. They grow multiple channels to drive more traffic, get more data, gather web analytics, determine landing page conversion rates, click-through rates, etc. Just divert a very small percentage of your analytics budget into tracking calls.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Analytics] B2B Marketing | Business to Business Marketing Information Portal
    This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics. HOW TO. HOW TO. only little!
  • B2B MARKETING MENTOR  |  TUESDAY, AUGUST 6, 2013
    [Analytics] How Will the Sales Force of 2020 Engage Buyers?
    With the emergence of big data and predictive analytics, we’re on the cusp of a major shift in how salespeople connect with customers. Predictive analytics will improve buyer engagement. 'The first wave of sales force automation technologies focused on improving efficiency. is going” and offer her services. ” 2.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Analytics] Taking Your Website to the Next Level: Getting your Website Built
    Susan Davis, Vice President of Marketing for Infobright, which develops and markets a high performance, self-tuning analytic database and a Loopfuse customer, provides her thoughts on the importance of website design: “At Infobright, we invested in a professional website design that we believe reflects well on the company. Creating Forms.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Analytics] Data Privacy,Protection and Compliance from Silverpop Amplify
    sat in on several sessions focused on automation, analytics, and reporting.  'Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Accountability in marketing.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Analytics] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Use tools and analytics to determine the traffic and the competition, and then be smart about the selection.  I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. Query type: Purchase.
  • LEADER NETWORKS  |  TUESDAY, MAY 1, 2012
    [Analytics] Strategy First, Platform Second. Please!
    They will likely want a private (gated) community, a member directory linked to their existing CRM system and a rich analytical back end to identify high-value customers' areas of topical interest in the community so the company can serve those customers better.and make more sales. What's your opinion of Platform X?" Will it scale?
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Analytics] Marketing Automation Trends for 2010
    The need for new analytical skills. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result. The response was overwhelming: see below for all 18 (!)
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • WEBBIQUITY  |  TUESDAY, MAY 6, 2014
    [Analytics] Zenith Social Media Marketing Conference – An Event Not to Miss!
    ” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Analytics] 25 Must-Read B2B Marketing Blog Posts
    Simple Steps for Decoding Website Analytics - Google Analytics provides a wealth of data for B2B marketers, but it can be difficult to know where to begin to uncover trends. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 18, 2015
    [Analytics] Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]
    The top three answers all dealt with the subject of data: Having the ability to use cross-channel analytics to improve performance. 'Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. Data is in the Driver's Seat. Big data. Little data.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Publisher Use Cases for Call Tracking: Excerpt From a Case Study
    'In an effort to provide more ''uses cases'' for call tracking, Conversation Analytic s and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. As a publisher, you want analytics that will benefit your bottom line and your clients’ bottom line. Implementation. And we upsell them.”.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Analytics] The missing topic on b2b digital lead generation: advertising
    You need to tag all digital messages so that analytics can measure the visitors. But you should still track ROI by estimating your pipeline conversion rates and evaluating lead performance via analytics. Remember advertising?  Remember media plans?  Don’t believe it.  SEO marries the user queries with my solutions. Event sponsorships.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Prior to 6Sense, Kahlow spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multichannel analytics to help enterprise companies generate hundreds of millions in net-new business. 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Quick Tip: 1Password Makes it Easy to Store Passwords
    Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Analytics] Google+ Local Pages are your new Landing Page
    We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Analytics] The importance of knowing what competitors spend on SEM
    'Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Eye-opening, right?
  • FATHOM  |  FRIDAY, OCTOBER 25, 2013
    [Analytics] Customer Personas Simplified
    ” She suggests analyzing analytics, surveying your existing audience, interviewing key customers and recruiting additional research participants to gather the right information to then ask the right questions to develop the customer personas. One way in which you can segment your database is by creating customer personas.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 2, 2010
    [Analytics] Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
    She is a proven problem-solver, with a solid track record in demand creation, lead nurturing and lead management at companies such as Composite Software, E2open, Host Analytics, LiveOps, Saba and Workstream. Sue Hay. Cari Baldwin. Take a look at 8 Tips for Demand Generation Program Improvement: Define a Qualified Lead. Develop Personas.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t  it working?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Analytics] Social media and thought leadership: The virtuous circle for B2B marketing
    It can be as sophisticated as using high-end monitoring and analytics services like Radian6 or Nielsen BuzzMetrics , organizing "Innovation Jams" like IBM , or building your own customer communities to ensure a steady flow of deep customer insight. This all seems fine, but I think it's far too limited a view. Make sense? What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Analytics] How Your Family Affects Creativity and Your Content Marketing Success
    And while there are aspects of a successful content marketing strategy that will make analytical numbers-people jump for joy, there’s no getting around the fact that creating stellar content requires creative juice. 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. It’s uncomfortable. By Justin P.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” That’s all.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Analytics] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • BLOG MY CALLS  |  THURSDAY, JULY 25, 2013
    [Analytics] Call Tracking Agency Reseller Q&A
    Becoming a reseller gives your clients access to the foremost marketing analytics and call tracking tool on the market. 'Why should I become a LogMyCalls Certified Reseller? Reselling LogMyCalls adds significant value to your offerings, and adds a new revenue stream. How does the reseller program work? White Labeled call tracking dashboard.
  • SALES LEAD INSIGHTS  |  FRIDAY, AUGUST 21, 2009
    [Analytics] Business Software Marketers: Finally a Conference Designed Just For You!
    The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 13, 2010
    [Analytics] B2B Content Marketing: Think Like a Reporter
    Using Google Analytics, Alerts, and social media to develop content ideas. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. We make widgets.
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics] Should you invest in conversion rate optimization?
    Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation We believe the best approach focuses on three key elements:  . ?Relevance Conversion Tactics
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Analytics] How to Grow Your Business with Inbound Marketing
    Analytics to measure include site traffic, SEO, your blog, social media and email. Artillery B2B Marketing Blog > The Forward Observer. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention. The same applies to business-to-business sales.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Analytics] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
    Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Analytics] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    seven types of shared customer data processes , ranging from single customer view to predictive modeling to treatment selection to advanced analytics. 'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. That''s it -- just 29 items, although some do have subitems.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 17, 2010
    [Analytics] Why our thought leadership is broken
    The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. What’s the point? But it happened. Check.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics] SEO success for your blog in 10 easy steps
    Your analytics now tell you what keywords people use to find that post. How to do it – Look through your analytics to see what types of traffic you’re getting for a page. Another option is to write new posts relevant to the referring keywords and sites you’re seeing in your analytics. Here we go: 1)  Site-wide keyword strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Analytics] Why (Most) Training is Useless > Managing article by David Maister
    “Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Managing. Client Relations. Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. 'If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Analytics] The CMO Six-Pack: How to Pump Up Your Pipeline
    Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Optimizing the sales funnel. Gaining greater insight into our audience. Implementing lead tracking. Improving database hygiene.
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