HUBSPOT | THURSDAY, NOVEMBER 11, 2010
[Analytics] 5 Items to Delete From Your Blog NOW
Gain a clear understanding of the major traffic drivers to your blog using web analytics and looking at traffic from social media channels and email. The internet is creating "marketing junk". On the web, we essentially have “unlimited” space. Instead, they make the page longer. Absolutely. What others would you add?
JUNTA 42 | THURSDAY, SEPTEMBER 22, 2011
[Analytics] 6 Steps to Successful Blogging
Develop your Twitter listening channel with a tool like Tweetdeck , or for multiple accounts and better analytics, use Hootsuite or Dlvr.it. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. How did Marcus do it?
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Analytics] 4 Types of Calls-to-Action You Need for Marketing Success
First, look at your analytics , and find the offers that have traditionally performed well for your company. This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Download your free, full copy of the ebook here. Calls-to-action (CTAs) are important triggers for your success with internet marketing.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 27, 2012
[Analytics] New Report Shows UK Marketers Need Focus On Building Pipeline
While 89% of these top-performing companies are using reporting and analytics through marketing automation , compared to 68% of UK firms. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Even fewer are tracking it.
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Analytics] Basic HTML Every Marketer Should Know (About Links)
You'll be able to see the results of your campaign in your analytics tool, like Google Analytics or HubSpot Sources. As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. Hyperlinks are references to resources on the web. Display. Code Display. 2 will be selected).
BLOG MY CALLS | TUESDAY, MAY 21, 2013
[Analytics] Marketing Rant: Answer Your Phone!
This company sells marketing analytics tools to other businesses. 'One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. It is a useful tool. How is that possible? An Anecdote. Period.
HUBSPOT | MONDAY, FEBRUARY 3, 2014
[Analytics] Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask
8) Analytics. And if you have a Pinterest business account, the platform offers free analytics for measuring this stuff. 'Did you know that Pinterest is turning four in March? mean, where does the time go? It seems like just yesterday marketers were beginning to explore how Pinterest could fit into their marketing strategies. 2) Um.
DELICIOUS B2BMARKETING | WEDNESDAY, JULY 11, 2012
[Analytics] Four Responsive Email Layouts
Analytics |. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Home |. News |. Columns |. Social Media |. Search Marketing |. Display Advertising |. Mobile |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Email Marketing Column.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 7, 2012
[Analytics] How to Calculate the Value of a Superbowl Ad
By using analytics to measure the entire sales and marketing cycle, we can make the most cost-effective revenue generating decisions for our company. by Seth Resler According to Business Insider , the cost of a 30-second TV spot during the February 5 th Superbowl matchup between the New England Patriots and the New York Giants averaged $3.5
B2B LEAD BLOG | TUESDAY, JUNE 11, 2013
[Analytics] What is Hubspot? Marketing Automation Software Series
robust layer of analytics that helps you understand what works and what doesn’t. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
HUBSPOT | WEDNESDAY, AUGUST 29, 2012
[Analytics] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
But we also like to use analytics to make that decision! At HubSpot, for instance, we're using our landing page analytics to explore how successful different types of content are in converting visitors to leads. This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." The creative coupon.
BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
[Analytics] Being Honest About Digital Marketing
The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date
9) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?!
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Analytics] 12 New Year's Marketing Resolutions You Can Actually Keep
12) I resolve to track my analytics closely and use them to make data-driven decisions to improve my marketing strategy. Why you should make this resolution: Analytics can provide amazing insight into your marketing campaigns and inform changes that could significantly improve your results. How will your business keep up?
VOLACCI | THURSDAY, AUGUST 15, 2013
[Analytics] 3 Types of Big Data for Driving Marketing Strategy
Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
SOCIAL MEDIA B2B | WEDNESDAY, MAY 1, 2013
[Analytics] 10 Ideas to Make Boring B2B Social Media Posts Captivating
Consider an occasional longer analytical post that really takes a point of view. 'Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. Start by making it remarkable! Or captivating.
VOLACCI | MONDAY, OCTOBER 7, 2013
[Analytics] Who Does Google Think You Are?
'We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Click here to see the original article). Among the responses, a recurring theme is, how does Google know who we are? did this both under my work account and my personal account.
VOLACCI | FRIDAY, AUGUST 2, 2013
[Analytics] Measure Metrics Like an Email Marketing Expert
Email Marketing , analytics 'Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
KOMARKETING ASSOCIATES | THURSDAY, JULY 11, 2013
[Analytics] How B2B Organizations Can Create More Effective “About” Pages
Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. And that should change. Social media is part of the reason. Showcase Coverage. Google Authorship.
WEBBIQUITY | THURSDAY, NOVEMBER 29, 2012
[Analytics] Seven of the Best Guides to Marketing with Pinterest of 2012
While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
HUBSPOT | TUESDAY, JUNE 8, 2010
[Analytics] A B2B Guide for Twitter Lead Generation
This, combined with closed loop web analytics , can drive clear reporting for leads and customers acquired through Twitter. Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI.
THE FORWARD OBSERVER | TUESDAY, JULY 9, 2013
[Analytics] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
After putting these tips into practice, use social analytics to see what type of content drives engagement for your audience. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It''s not the product that''s boring. It could be the social media.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 16, 2013
[Analytics] Why Every Business Should Have a Blog
For example, an analytics software company can create content that highlights the benefits of analyzing their website visitor data. This will get the reader thinking about analytics. Is a business blog right for your business? Photo credit: inju). Should Your Business Have a Blog? Are your customers or potential customers online?
LOOPFUSE | THURSDAY, JULY 29, 2010
[Analytics] Who is following your digital footprints?
Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Tags: privacy , Web Analytics This entry was posted on Thursday, July 29th, 2010 at 11:49 am and is filed under Marketing , Marketing Automation , Web Analytics. Who is following your digital footprints?
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 20, 2012
[Analytics] 5 Things To Focus On When Call Shadowing Inside Sales Reps
Your process, analytics, reporting and your overall data quality will suffer if it’s not properly being updated and handled. Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. Don’t let them rely on data unless they know it’s good data.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Analytics] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
Lesson 3: Marketing Analytics 101. Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. 'Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. Lesson 1: SEO 101. get it.
THE ROI GUY | WEDNESDAY, AUGUST 3, 2011
[Analytics] Alinean Builds on Momentum for a Strong Second Quarter 2011
Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Pisello Alinean
DIGITAL B2B MARKETING | TUESDAY, AUGUST 9, 2011
[Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value. Assign an Owner. Your Turn.
WEBBIQUITY | WEDNESDAY, MARCH 27, 2013
[Analytics] 26 Outstanding LinkedIn Tips and Tactics
” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? million in revenue.
SYNECORE | TUESDAY, JUNE 11, 2013
[Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
BLOG MY CALLS | MONDAY, MAY 13, 2013
[Analytics] Call Tracking: A Review of a Few New LogMyCalls Features
'In the midst of our fast growth and the development of our private Beta Conversation Analytics functionality, we still find the time to enhance our current call tracking offerings! We''re awesome like that. We don''t screw around. On Friday we pushed a bunch of new code that improves several key features and functionality within LogMyCalls.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 7, 2010
[Analytics] 2010 Will Bring New Features to Demand Generation Systems
These are important marketing activities and they are a natural extension of demand generation systems, even though they require closer integration with (or replacement of ) Web content management and Web analytics. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 13, 2014
[Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
B2B MARKETING SAVVY | WEDNESDAY, SEPTEMBER 30, 2009
[Analytics] Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes
million) Twitter scrape with analytics on most used domains. ManyB2B pros will care about analytics, tracking, campaign comparison statistics and customization as outreach social media initiativesevolve… client data-hogs will want to watch re-tweet performance, compare one approach to another using keywords, etc. Or not. Welcome!
MODERN B2B MARKETING | THURSDAY, MARCH 14, 2013
[Analytics] How to Measure the ROI of Your Marketing Programs
Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity. Multiple touches. Example.
HUBSPOT | MONDAY, JULY 18, 2011
[Analytics] 9% More Time Spent in Mobile Apps Than Internet [Data]
People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Flurry measured the time people spend in apps through its own direct analytics. Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
SALES INTELLIGENCE VIEW | MONDAY, SEPTEMBER 30, 2013
[Analytics] A New Generation of Business Intelligence – For the Front Lines
Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. BI has become a required technology for CFOs, COOs and operational management. It’s changed our lives as consumers. 1] [link].
HUBSPOT | WEDNESDAY, APRIL 10, 2013
[Analytics] Why Your Keyword Strategy Is Incomplete Without User Intent
One of the best ways to learn about user intent as it relates to your particular audience -- and the people who are actually visiting your site -- is to look at your own marketing analytics. 'Keyword research has long been heralded as a pillar of a proper SEO strategy. User Intent: The Art of Detecting and Fulfilling a Need.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 24, 2013
[Analytics] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
LinkedIn Analytics. The new analytics tools on LinkedIn can help you gain a better understanding of what posts are successful at generating clicks and interactions. LinkedIn analytics will show you how many impressions, clicks, interactions, and followers were driven by each of your posts. Google+. Geotagging. Google circles.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 15, 2011
[Analytics] 4 Steps to Mobile Marketing Success
One consideration is the amount of analytics enabled on each platform and ensure the buying model they use matches your objectives. First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There Image Source.
HUBSPOT | TUESDAY, DECEMBER 18, 2012
[Analytics] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
Just make sure you’re making your decision based on marketing analytics , not gut feelings. We’re the last ones to say you shouldn’t be reporting on your marketing; but with the 'big data' explosion has also come a whole lot of time wasted interpreting numbers and analytics that might not really mean anything for you right now. Tactic.
BIZNOLOGY | FRIDAY, AUGUST 23, 2013
[Analytics] Fix Broken Links to Maintain Site Usability for SEO
Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. 'Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web.
SAZBEAN | THURSDAY, MARCH 29, 2012
[Analytics] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
Such data aims to provide some concrete ROI behind the touchy-feely world of Likes, retweets and +1s — data that, on its own, amount to what Phil Mui, group product manager for Google Analytics, dubs “vanity metrics.” – Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI by Todd Wasserman. If they did, great.
B2B MARKETING INSIDER | THURSDAY, JULY 28, 2011
[Analytics] Marketing Tools and Technology – How Does A Marketer Decide?
Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.
B2B MARKETING SAVVY | THURSDAY, SEPTEMBER 24, 2009
[Analytics] Social Media “Insider” Sources: Staying Current, Filtering the Noise, Finding the Hidden Gems
Twitter Accounts to Follow: Social Media Analytics. waworld The official Twittter account of Manoj Jasra’s web analytics world blog. analytics_ If you can’t analyze it, you can’t measure it; if you can’t measure it, you can’t improve it. Read time = 2-3 minutes) Information overload on steroids.
LEADSLOTH | FRIDAY, OCTOBER 16, 2009
[Analytics] Why Are Marketing Automation Managers So Hard to Find?
Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. But that’s for web analysts.
HUBSPOT | MONDAY, JANUARY 7, 2013
[Analytics] How the HubSpot CMO Screens for Top Marketing Talent
At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Analytical means they like to measure what they do, and they make decisions based on data. how often?
FATHOM | WEDNESDAY, DECEMBER 18, 2013
[Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. 'This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 25, 2012
[Analytics] Incorporating An Effective Email Automation Strategy
After the webinar has occurred you can still use the report analytics to follow up and prospect ‘non-attendees’ who may have clicked on multiple messages, website links and/or webinar links. Email automation campaigns can be extremely tactical and effective if done right. What’s so good about using an automation tool?
HUBSPOT | THURSDAY, SEPTEMBER 20, 2012
[Analytics] New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC]
Experiment with different types of updates, track your analytics , and let the data about what works and what doesn't drive your social media marketing decision-making. Get ready. Things are about to get a little psychological on the blog. Marketing to the Mindset. In other words, we must learn to "market to the mindset.".
CONVERSIONATION | SATURDAY, JUNE 9, 2012
[Analytics] Defining Social Business: a Call for Clarity and Collaboration
Today, by combining social networking tools—internally and externally—with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. Yes, you are right: social business is a buzzword.
MARKETING ACTION | FRIDAY, FEBRUARY 28, 2014
[Analytics] 3 Reasons You Should Use Website Visitor Tracking
Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
DIGITAL VOICES | TUESDAY, AUGUST 21, 2012
[Analytics] Branded Content Curation for B2B marketers using Scoop.It
According to Google Analytics Scoop.it I’m not certain yet whether I am getting any SEO “Juice” out of the drastic explosion of keyword-rich content on my site – especially since so much of my search traffic shows up as “keyword not available” in analytics. Here are some of the ways that Scoop.it
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 19, 2011
[Analytics] 5 Islands On The Revenue Performance Management Journey
Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Analytics] 135 Icons For You to Use Whenever, Wherever [Free Download]
For example, a blog post about marketing analytics -- you''re not going to take a picture of a computer screen to show what analytics are. 'We''ve alllll been there before. You know how important visual content is. You''re on a tight deadline. You have an abstract concept that you need to convey. nothing. icony. No attribution needed.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
[Analytics] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
” Then watch the analytics to see how effective it is. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. So you can imagine I can’t help but notice good ones, bad ones and ones that need to just shut down and start over from scratch. What makes a GREAT website? It’s not rocket science.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 11, 2010
[Analytics] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Day’s 5.3
B2B LEAD GENERATION BLOG | TUESDAY, OCTOBER 27, 2009
[Analytics] Lead generation metrics should emphasize opportunities not just leads
In order to generate leads marketers have to know how to use the analytics. I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.". Here's my response. people who raised their hands). Number of leads?
HUBSPOT | MONDAY, FEBRUARY 3, 2014
[Analytics] How to Use Psychographics in Your Marketing: A Beginner's Guide
We outline two major methods below: interviewing your current clients and investigating you website analytics. 2) Investigating Website Analytics. 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. What gives? Aged 45-65.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 7, 2011
[Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
MODERN B2B MARKETING | THURSDAY, DECEMBER 13, 2012
[Analytics] Where Marketing Metrics Go Wrong
If you like this post, get more marketing ROI best practices by downloading my free 70-page eBook, The Definitive Guide to Marketing Metrics and Analytics. by Jon Miller I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? Here are the top categories of metrics to avoid. Vanity metrics.
HUBSPOT | THURSDAY, MARCH 22, 2012
[Analytics] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
Use closed-loop analytics to determine which search terms generate that great traffic that converts into leads and customers so you can prioritize your optimization efforts. The thing is. there are kind of a lot of keywords out there. So which ones do you choose? Selecting Keywords That Don't Reflect How People Actually Search.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 27, 2013
[Analytics] Quick Tip: 1Password Makes it Easy to Store Passwords
Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
SAZBEAN | SUNDAY, JUNE 10, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
Making the Most of Social Media Analytics (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom (ProBlogger). Who is Using Twitter and Why?
BIZNOLOGY | THURSDAY, JANUARY 20, 2011
[Analytics] What's the most important marketing skill for 2011?
Analytics. Tons of analytic tactics exist to find out what your customers are thinking. Just remember, your analytics are only showing you the searches that resulted in a visit, not the ones that matter to your customer where you don't even show up. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing?
MARKETING LEADERSHIP COUNCIL | TUESDAY, AUGUST 30, 2011
[Analytics] 4 Lies Marketers Tell Themselves
Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them. Got more lies?
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 26, 2012
[Analytics] Five Hootsuite Features And Their Benefits
Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 21, 2012
[Analytics] Social Media? #WTF
And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? View more PowerPoint from Michael Brenner. Photo Source. Social Media
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
[Analytics] Oracle Integrates On Demand Marketing with On Demand CRM
Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Analytics] 7 Keys to Choosing an Effective Modern Marketing Agency
This creates exponential growth in demand for inbound marketing services across the core areas of search, social, content, PR, email, analytics, web, digital advertising, mobile, and more. This is a guest post writte by Paul Roetzer (@paulroetzer). Change is not always easy, but it is inevitable. The Impact of Inbound Marketing.
B2B MARKETING TRACTION | THURSDAY, DECEMBER 15, 2011
[Analytics] B2B Marketers to Increase Online Content, but What Kind?
Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Here are some ideas for how to identify what content you should create.
BIZNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[Analytics] B2B Marketing Myth-busting, Redux
In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Photo credit: Wikipedia. Myth No. 1: Lead generation is the top job of B2B marketers. Myth No. Wrong. The result? Myth No.
MI6 MARKETING AGENCY | WEDNESDAY, FEBRUARY 16, 2011
[Analytics] Mi6 Quick Tip #2
Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
WEBBIQUITY | MONDAY, FEBRUARY 27, 2012
[Analytics] 17 (of the) Best Email Marketing Guides of 2011
20 Tips for developing a Successful Email Marketing Campaign by Web SEO Analytics. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly.
ENGAGE | MONDAY, NOVEMBER 21, 2011
[Analytics] 5 Things I Learned at the FOLIO Show
Web: We sat in a crash course on web analytics, which schooled us on the basics of running reports and testing. E arlier this month a group of us traveled from TMG in D.C. to the Marriot Marquis in New York to “join the media revolution” at the FOLIO: Show. Fran Hauser. Here are the five coolest things we saw or heard at the show … 1.
CLIENT BRIDGE | THURSDAY, JANUARY 31, 2013
[Analytics] Online Marketing Trends for 2013
More analytics." Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Design is king."
CLIENT BRIDGE | THURSDAY, AUGUST 9, 2012
[Analytics] Social Media Automation Mistakes
Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. And obviously, schedule time sensitive offers accordingly.
HUBSPOT | MONDAY, DECEMBER 31, 2012
[Analytics] 16 Smart Resolutions for Better Marketing in 2013
10) I will start tracking my analytics every week -- if not every day. Here are some other reports you should set up with your marketing analytics to keep your marketing -- and sales -- teams accountable. It’s almost here -- the turn of the new year. And you know what that means. What marketing resolutions do you want to make? right?
BLOG MY CALLS | TUESDAY, JANUARY 21, 2014
[Analytics] No, You're Not Crazy, Your Marketing IS Working Better Than it Appears
Recently we spoke to a large enterprise that was tracking web analytics fastidiously. 'Have you ever looked at your quarter-end marketing results and thought, ''Man, our marketing has got to be working better than that!'' It doesn''t make any sense that we''ve only got x leads?!''. Your marketing isn''t getting better. Why isn''t it working?!
BLOG MY CALLS | FRIDAY, AUGUST 9, 2013
[Analytics] Phone Calls: The King of Direct Mail
The data flows into the analytics dashboard in real-time. 'You''re a direct mail firm. When you launch a 1000 piece mailing for your client, what do you want to happen? What is your goal? Do you want to generate a certain number of phone calls, visits to your client''s business? hope your first goal is revenue. The Importance of Phone Calls.
BLOG MY CALLS | WEDNESDAY, MAY 15, 2013
[Analytics] Sales Training: 5 Ways Call Recording Can Help
Why on Earth would these companies use an award-winning marketing analytics and call tracking solution to help them with sales training? 'Did you know that a substantial portion of our clients are sales training companies? These range from one man band sales trainers to some of the biggest training companies in the world. They just don''t.
WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
[Analytics] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. The first step to improving digital marketing results is to understand the emerging trends and best practices. But why?
GREAT B2B MARKETING | THURSDAY, NOVEMBER 8, 2012
[Analytics] The Most Important Number in B2B Marketing
A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. I often write about the importance on numbers in B2B marketing success. But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE.
DIGITAL BODY LANGUAGE | MONDAY, APRIL 13, 2009
[Analytics] Synopsys: Centralized Marketing Communications
By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases.
HUBSPOT | TUESDAY, JULY 23, 2013
[Analytics] The Secret to Being an Awesome Marketer? Act Like a Child.
Inbound marketing is all about balancing the creative with the analytical -- the “art” with the “science.” '"Stop acting like a child!". When''s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. Not so fast.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 17, 2013
[Analytics] The Psychology of Selling – An Insider’s Guide
The Analytical Critic. If you’re in sales and marketing, you’ve probably gone through a hundred training manuals, been forced to chug down tons of information, and know by heart each and every CRM software that ever walked this earth. Big data is good because you can manipulate it to come up with great programs that anticipate buyer behavior.
PWB MARKETING BLOG | MONDAY, MARCH 25, 2013
[Analytics] Great Example of Photos in Social Media [Infographic]
Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts! Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Pretty brilliant eh?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 28, 2012
[Analytics] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 26, 2012
[Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
BIZNOLOGY | MONDAY, AUGUST 19, 2013
[Analytics] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Almost 'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, What’s better for your business? MOBILE WEBSITES.
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
[Analytics] Winning With Customers – B2B Playbook Review
About the Author: George Hollister is a B2B Practice Leader with SIGMA Marketing Group , a marketing analytics agency. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman. I’m enjoying the many insights, smartly presented, throughout the book.
WRITTENT | WEDNESDAY, NOVEMBER 27, 2013
[Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
B2B MARKETING SAVVY | TUESDAY, NOVEMBER 10, 2009
[Analytics] ReTweeting: Science or Art – Is 120 The New 140?
Even when some research indicates that ~40% Twitter traffic is “pointless babble ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics. So why the fuss to understand RTs? Consumer, etc.)
WEBBIQUITY | WEDNESDAY, MARCH 21, 2012
[Analytics] Best LinkedIn Guides, Tips and Tactics of 2011
Leah Baade reviews what LinkedIn company pages are, how they work, why they are beneficial, how to set up a company page, how to interpret LinkedIn’s analytics, and most importantly, what to watch out for, such as “The Latest News works a lot like Google Alerts – in that it’s not always accurate. INFOGRAPHIC] by Mashable. 5 STARS.
B2B MARKETING SAVVY | MONDAY, SEPTEMBER 7, 2009
[Analytics] Tools for Business Teams Doing Twitter
Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Hootsuite: Trying to be “one size fits all”: analytics package + multi-user management package. Personally, I like analytic options from other tools better. Co-Tweet: In public beta. Welcome!
BIZNOLOGY | MONDAY, APRIL 21, 2014
[Analytics] The importance of knowing what competitors spend on SEM
'Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Eye-opening, right?
MODERN B2B MARKETING | MONDAY, APRIL 26, 2010
[Analytics] Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs
That is why today’s most accountable CMOs are stepping up to deliver a forecast of their own, one that uses analytical rigor and a deep understanding of how prospects move through the revenue cycle. Everyone wants to know if the company will make the target for this quarter and what next quarter is going to look like. Forecasts matter.
MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Analytics] The ROI of Paid Social Media Ads
Source: Marketo Revenue Cycle Analytics. Source: Marketo Revenue Cycle Analytics. by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. SlideShare.
INSIGHTIQ BLOG | WEDNESDAY, MAY 9, 2012
[Analytics] Damage Control: The Marketing Metric You Forgot About
With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent.
DIANNA HUFF - B2B MARCOM | THURSDAY, MAY 23, 2013
[Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.