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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 4, 2015
    [Analytics] Why CMOs Must Bridge the Gap Between Love and Money
    Be sure to take the assessment AND download The CMO Dilemma: Bridging the Gap Between Love and Money to find o ut how top performing CMOs are able to overcome this challenge by using journey management, omni-channel, and analytics as key ingredients of their activities. Ok that's the good news. see where I'm going?
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Analytics] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Analytics. Litmus is a tool you can use with your current email marketing software to test and track emails with detailed analytics. This blog has dozens of subcategories to browse through, from deliverability to subject lines to analytics. Analytics, Excel, technical SEO and more. Web SEO Analytics. Over 2.5
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Analytics] 10 essentials missing from your business website
    On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. How does it do it?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Analytics] Savvy Week in Review: July 15
    Google Analytics may not give you the answer. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Loved this post! Here's Why.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] Hilarious YouTube Videos Guaranteed to Get You Through The Day
    Google Analytics in Real Life. Thursday’s can be rough days at the office. The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. guarantee these hilarious videos will get you through today and the rest of your workweek.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Analytics] Tips For Getting More Out of Marketing Automation
    Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on CMS Wire.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2016
    [Analytics] Tips to Manage the Convergence of AdTech and MarTech
    “There are so many different interdependencies — analytics, design, creative — [and agencies have to understand] how it all impacts the full experience. Modern marketers know that effective technology application largely hinges on the proper collection and management of data. With this blurring of lines comes changes.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Analytics] Buyer Personas Gone Stale? Use Agile Techniques
    By leveraging the data from marketing automation or other sources of analytics on your website, it’s possible to get insights into what does and does not interest a buyer. Even if you don''t have a marketing automation platform, you can still use website analytics to gather how your visitors are interacting with your site.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 5, 2012
    [Analytics] How do you think about your conversion rate?
    Good Internet marketers pay close attention to conversion rates, checking their Web analytics to see how many folks came to the site and how many actually converted. Some green eyeshade guy in the analytics department who e-mails a link to a report each month–a report you never look at. Photo credit: Stefson. But admit it.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] 4 Mistakes Marketers Make With Audience Research
    Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Yes, market and audience research can be incredibly valuable. Forgetting the Trend. Assuming the Average Describes Everyone.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Analytics] 4 Key Marketing Technology Takeaways From A Forrester Wave
    The report notes that the “introduction of predictive analytics … underscores the need for rich data and a centralized repository for explicit customer data and implicit customer insights.”. by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. Connecting the dots of your data reaps real benefits.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 26, 2015
    [Analytics] The Emerging Importance Of B2B Ethnography To Buyer Personas
    The promises of Big Data and analytics are limited in their ability to detect changes and cannot offer deeper assessments related to behaviors. Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] Key B2B Demand Generation Strategies for 2015
    One is predictive analytics. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart! 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Analytics] 5 Ways Marketing Can Help Sales Succeed
    Look at Data Together- Both Sales and Marketing have access to some great analytics and data, and sharing it is the best way to make that information work for everyone. Sales may like to see your web site analytics to better understand which products are selling well. Follow Brenda on Twitter @BSStoltz.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Analytics] Marketing as a Revenue Engine
    According to Google Analytics, traffic to  Find New Customers is up by 1,602% ! ). B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. highly recommend every business executive watch it.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Analytics] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    For example, if your visitors are coming from an ad on a blog specifically about a review of analytics platforms, they are most likely perusing analytics platforms or some other relative software to try and find the right one. Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Analytics] Where to Learn Excel: The 10 Best Resources on the Internet
    Web Analytics Data Expert Annie Cushing created a blog called Annielytics, which includes both a website and a YouTube channel. But don't let the punny name fool you: Cushings' YouTube channel is chock full of really good, specific, and in-depth web analytics tips. Fair enough. Price: Free. Price: Free. Price: Free. Price: Free.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 3, 2016
    [Analytics] Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed
    Just 20% of companies cited better stack integration as a key to fully leveraging their tools, which ranked well behind better strategy (39%), better analytics (36%) and more training (33%) and roughly on par with more employees (23%), better defined KPIs (23%), and more data (20%). Martech maturity has skyrocketed in the past year.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Analytics] Sales Enablement Danger
    We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Analytics] Why You Shouldn’t Fear Producing Your Videos In-House
    Take a look at your analytics to find the best performing content you already have. Here are a couple reasons why you should and how to do it with Act-On: How to Use Google Analytics to Create More Effective Content. Marketing videos can be a key part of your content marketing library. Which format is more informative? What is b-roll?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Analytics] The Path to Adaptive Marketing: An Introduction
    An adaptive marketing system connects valuable data from known systems – such as email, CRM and web analytics – and leverages it alongside third-party data used for advertising. ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Analytics] Case study: Small business content marketing success
    Whether you opt to use a free analytics tool like Google Analytics or you opt for a paid solution it is important to analyze your results. Spend By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. The Results.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Analytics] Google to Limit Keyword Search Referral Data to Marketers
    This means that website and marketing analytics packages like HubSpot, Omniture, and even Google's own analytics platform will no longer be able to report on the keywords that were searched by those logged-in users. As a marketer, you should pay attention to your marketing analytics package and how it will handle this change.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Analytics] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Twitter Analytics Tools For Your Business by Social Fresh. Best Analytics Tools for Twitter Search by DreamGrow Social Media. Tom Chu offers brief reviews of five Twitter analytics tools including The Archivist (“This tool works in just the way it sounds. Twitter isn’t just for the birds anymore. ” WTF?
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • BIZIBLE  |  FRIDAY, SEPTEMBER 30, 2016
    [Analytics] A Scorecard for B2B Marketing Operations [Download Evaluation]
    Each of the items below is assigned its own weighted score value, so download the scorecard and rack up your points accordingly: Web analytics platform. Ad network platform analytics. What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. Education Industry Google Analytics dashboards education marketing higher education marketing statistics For those of us facing SEO for higher education , gaining that understanding doesn’t have to be a fantasy – or require a large time investment. Device Report.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Analytics] The New Revenue Engine and How to Power it Today
    The better marketing automation solutions include features such as: marketing analytics, real-time tracking and alerts, data warehousing, marketing dashboards and integration with existing technologies including your CRM. Companies need to look at creating a new revenue engine in order to sustain consistent and sustainable revenue growth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Analytics] The 5 types of company Twitter accounts: What’s right for you?
    Web Analytics Geek. Web Analytics Geek. Did you know there are five different types of Twitter business accounts? Which one is right for you? 1) All business all the time. In some cases it is entirely appropriate to “broadcast” over Twitter. They really don’t need to engage in a conversation and they’re not even trying. Yankee Fan.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Analytics] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    Ironically, [Gallup's chief scientist Jim] Harter is convinced that the most highly talented manager prospects are hiding in plain sight within organizations, and the use of some predictive analytics tool can help them make more informed hiring decisions," Mark C. This post originally appeared on HubSpot's Sales blog. It's probably not you.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 22, 2016
    [Analytics] 5 Tips for Optimizing Audience Engagement by Channel
    Use audience analytics and third-party data to inform audience reach and targeting strategies pre-buy and post-buy. 4. A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Analytics] The new urgency to create sticky content for Facebook
    Facebook provides analytics on reach, clicks, and likes, but it doesn’t yet provide insights on time spent on a post. It’s probable that Facebook could use analytics data from Instant Articles consumption to determine what articles its users are most likely to be interested in, and prioritize those in their News Feeds.
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Analytics] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    While data science and analytics has become an essential element of every modern marketing arsenal, it is wise to remember that all purchase decisions are made by people. Neuroscientists have proven that every decision has an element of emotion to it, even when business decision-makers believe that they are being entirely analytical.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Analytics] 10 Customer Experiences You Need To Deliver Today
    data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience. 5. This activity means you need to build a trusting relationship with a great brand experience – using social, mobile, analytics and cloud technology – making it easy for others to communicate their trust.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Analytics] 3 Steps to Making Change Happen
    To effect change we need to align the analytical and desire-driven aspects in our thought process. The first step in that is training our analytical side to solve problems by focusing on what’s going right and not on what’s going wrong. by Jesse Noyes | Tweet this People don’t change, right? Now it’s salsa.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Analytics] Forrester Research Names Oracle Marketing Cloud a Leader
    To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” Product News
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    This includes content creation, social media participation, and analytics monitering. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. After a snow-laden week here at AG, with icy roads and cold winds, we''re ready to go home, sit by the fire, and watch the Sochi Winter Olympics.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Analytics] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    Companies use predictive analytics to drive advanced segmentation and personalization–so you can customize your messaging and content for maximum relevance.”. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition. Predictive: Not new, but very hot. Or do you plan to?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Analytics] Why Every Social Media Team Needs Millennials AND Boomers
    It’s the kind you get from running marketing campaigns, handling crises or interpreting Web analytics reports. Analytics manager. Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal:  Why Every Social Media Manager Should Be Under 25. That’s right.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 6, 2015
    [Analytics] Take Marketing Automation Further and Automate Lead Distribution
    We’re driving social media efforts and tracking results with analytics – using all the latest outlets and consumption platforms to meet buyers on their terms. Today’s channel marketing professionals are certainly savvier than ever before. Yet with all this progress we are still forgetting something. The result?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Analytics] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Building Data-Rich Profiles for Hyper-Segmentation. About Infer.
  • FATHOM  |  THURSDAY, MAY 26, 2011
    [Analytics] Need a Boost in Sales? Don’t Waste Your Time. Get a Big Win, Fast!
    Big Data/Predictive Analytics Conversion Optimization Email MarketingWhen managing any online marketing campaign, especially a pay per click marketing campaign, there are hundreds of different things you can do to boost results.  Don’t Waste Your Time. Get a Big Win, Fast! appeared first on Fathom.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Analytics] Measure Metrics Like an Email Marketing Expert
    Email Marketing , analytics Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Marketers who listen to their customers through engagement analytics , for example, average a 14.6% Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Data Management and Modern Marketing: Platform Enhancement Q&A
    This capability is a core functionality built into the Oracle DMP that allows us to pull in web analytic data from any web analytics platform. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Analytics] 20 B2B Marketing Blogs You Need To Read
    Hubspot’s  Inbound Marketing Blog  - The @ HubSpot Inbound Internet Marketing blog covers all of inbound marketing — SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Analytics] What is the Difference Between Email Marketing and Marketing Automation?
    With marketing automation , you have access to powerful features like multi-step campaigns, lead scoring, and analytics, which will make your email tactics much more strategic. Marketing automation gives you functionality that tracks your efforts and provides you with in depth analytics for each campaign. Feature Comparison.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Social Media ROI – You’re looking in the wrong place
    Spanning across all these categories is social analytics to enable better-informed decisions. About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. Wikis.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    Expertise in websites analytics and online user behavior is crucial for these global marketing endeavors. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. They also need cultural fluency.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Analytics] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketing
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Analytics] Paid Advertising 101: Understanding Search and Display Advertising
    Unlike other forms of advertising, which often rely on indirect or anecdotal analytical measurements, platforms like AdWords and Bing Ads provide a constant stream of actionable (often real time or near real time) campaign performance data. One really useful feature of AdWords is the ability to link with your Google Analytics account.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Analytics] 10 Groups to Join on LinkedIn if You’re in Marketing
    Measurement and web analytics. 2.  The group says its goal is to “apply ABM-principles and techniques, like 1:1 marketing, customer analytics, strategic account planning, and others to improve marketing effectiveness from customer and prospect engagement through to the sale.” Infographic ©2016, Statista. for marketers. Online PR.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 29, 2015
    [Analytics] Cloud: Top 100 Influencers & Brands
    Due to the emergence of big data analytics and increased mobile usage, experts  predict that small businesses employing cloud computing will more than double in the next six years, from 37% to 80%.  We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. Mapping the community. imoyse.
  • KEO MARKETING  |  THURSDAY, MARCH 10, 2016
    [Analytics] How and Why to Use Segmentation in B2B Marketing
    Marketing automation and analytics programs now commonly allow you to tap into behavioral data and then use that to guide your segmentation, all in one smooth and efficient process. Segmentation is increasingly important for successful B2B marketing, and for marketing in general. We also think of it as demographic segmentation. B2B Marketin
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Analytics] 5 Lessons from MarTech 2016
    And so on.  I liked the insight this provided into the strategies unicorn companies are employing.  A company using Demandbase and LinkedIn Display Ads is doing account-based marketing and advertising to a specific group of accounts.  A company using New Relic and Optimizely prioritizes analytics. MarTech 2016 did not disappoint. Perfect.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Analytics] Announcing Vidyard’s New Interactive Video Player
    Whether it’s personalized video , calls-to-action , or our powerful analytics , we make sure you have all the tools you could imagine to guide your customers on a journey, and keep them engaged every step of the way. And then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble. He knew I had seen too much. Thanks Em!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] The Vision of B2B Cross-Channel Marketing in 2016
    Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. "Help marketers create a world-class customer experience while driving revenue now." " - Oracle Marketing Cloud’s Vision as defined by Group Vice President, John Stetic. Product News
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] Why your social media plan needs gurus and storytellers
    The second group consists of content creators who may not have the analytical business background but can masterfully deliver an experience that makes people hang on their every word.  I think the future lies is in connecting these two groups. ” . I’m a storyteller, not a strategist. Does that mean I’m useless? Agree?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Analytics] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Highly analytical and data driven. and have experience with Google Analytics. Metrics driven -- they're proficient in social media analytics and measurement. Analytical and creative approach to problem solving. Seems simple right? It takes time -- and time is something most fast-growth companies don’t have. Go to Events.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
    Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Analytics] The Business Revolution in Sales Acceleration
    Analytics of each lead can come from company software, social media platforms, etc. Guest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Analytics] Announcing The 2015 B2B Web Usability Report
    Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website. What causes them to leave a website and not return?
  • ANNUITAS  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics] How We Learn – One Size Doesn’t Fit All
    How do we become successful in new areas like data analytics or marketing automation? A modern marketer’s job is never dull. It never ends either. Especially when the marketing technology stack keeps growing and we use so many different applications and technologies in our daily tasks. And for marketers, that makes our jobs tougher than ever.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Analytics] How To Ensure Sales And Marketing Work Together More Effectively
    Marketers use data from analytics programs to track clicks and what content is appealing to which users. Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com. Don’t let your business become a victim to the clash of the department titans.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Analytics] Where Are Marketers Allocating Budget? [CHART]
    Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus. Where Are Marketers Allocating Budget?
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Analytics] Search Marketing by the Numbers
    This team knew zero about analytics and they were adamant that they wanted to stay that way. Most of you know that I am a nut about analytics. So, you probably know that you need to measure your search marketing, but if your company doesn’t do a very good job of it, come check out our search and analytics Webinar on March 13.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Analytics] Landing page fail: why I came to your site and bounced
    And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. What is the bounce rate?
  • INFER  |  MONDAY, APRIL 18, 2016
    [Analytics] Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword
    Predictive analytics brings a whole new perspective to ABM, but it’s important to be strategic about how you leverage it to avoid adding more noise. If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an A ccount based marketing (ABM) approach into your outbound strategy.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. Takeaway.
  • CMO ESSENTIALS  |  FRIDAY, DECEMBER 11, 2015
    [Analytics] Over-Creating (and Under-Utilizing) Content Is Bad for Business!
    By utilizing content analytics, marketers gain  greater visibility into the content that sales teams are actually using along with insight into how often and at what point in the sales process it is most useful. Content, for many organizations, is a double-edged sword. or when to use it. Not sure where to start? Visibility is key. Great.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 16, 2013
    [Analytics] 10 of the Best B2B Facebook Pages
    Why It’s Good : The Oracle Business Analytics page   (ranked #9, yes there are 3 B2B pages in the top 10!) Its  Business Intelligence page   has 1,600 likes, focusing on big data analytics for companies. Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Think we missed one?
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Generate Leads: 46%. .
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Analytics] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    It’s one of the key means of distributing marketing content and messages, plays nice with other channels and—as we get better at understanding the links between sentiment, online behavior, and predictive analytics—will begin to offer more clearly measureable ROI. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. It’s hard to believe.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Analytics] 11 Lesser-Known LinkedIn Features You Should Be Using
    This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Another great feature of the company page is the ability to collect insightful analytics regarding the level of engagement for individual posts, trends across key metrics and follower demographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. Ninety-nine percent of the time, I enthusiastically answer these questions. Listen.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 29, 2015
    [Analytics] Why you should merge your traditional and digital marketing work
    Better analytics.  In small companies, this is not an issue that ever comes up–traditional marketing, digital marketing, and possibly cleaning the break room are all merged–that’s Victor’s job. But the issue is the same. The companies that I have seen go the merger route seem happier to me than the silo proponents.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 19, 2011
    [Analytics] QR Codes: Is Your QR Code Secure?
    Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. Perform your due diligence before selecting your QR code generator. Test Your QR Code.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Analytics] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. 2) Targeting Effectively. Why It's a Challenge: With more and more advanced analytics tools available, marketers are being held to a higher standard. Every marketer faces different challenges. And hey -- that’s great!
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] 13 Must-Attend B2B Marketing Sessions at Dreamforce 2016
    Predictive analytics. The session is perfect for forward-thinking marketers looking to learn more about the future of B2B marketing. 8)  Got Analytics? Isaac Payne of Salesforce, and Robert Yocum and Steve Schultz of Esri show how to construct a data framework that enables marketing teams to build an incisive ecosystem of analytics.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 5, 2013
    [Analytics] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    Google Analytics. Why It’s Good: Google Analytics does a great job in using their page for showcasing tutorials, case studies, and platform resources through traditional links, graphics, video presentations, and most importantly: Google Hangouts. Have a suggestion for one we missed? Cisco Systems. The Economist. million. Hubspot.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., on popular social networking sites. It involves driving traffic, generating leads, and building authority. Google Trends.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. It will evolve into something bigger and much more important that encompasses everything marketing and analytics.”. There were a lot of digital marketing changes in 2014. ” 11.
  • RADIUS  |  WEDNESDAY, MAY 20, 2015
    [Analytics] A Day in the Life of a Marketer: A Story in GIFs
    Try to make sense of the behavior flow map in Google Analytics. No two marketers are the same, but there are many things we all have in common. For For example, these words crush us all: “this morning’s email went out to the wrong list.” While You walk into the office and head straight for the coffee. Afternoon. Evening.
  • FATHOM  |  MONDAY, SEPTEMBER 23, 2013
    [Analytics] Overhauled Fathom Website Brings Responsive Design, Human Touch
    Reinforced company identity and philosophy (what distinguishes us from other marketing/analytics agencies). Last Thursday, we officially unveiled our redesigned updated website. OK, let’s call it a mini-redesign. More intuitive navigation. Warmer tone, more colors. More prominent buttons/icons. Better-looking and easier-to-use forms.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] 19 Excellent Guides to SEO Link Building
    Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. ”).
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Analytics] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    What’s more, an outsourced CMO is current on all forms of marketing – from influencer marketing, content marketing, social media marketing, Facebook ads, search engine optimization (SEO), retargeting, gathering data and analytics, affiliate marketing, media buying, and more. Outsourcing your marketing strategy entirely has some big benefits.
  • CHIEFMARTECH  |  MONDAY, MAY 16, 2016
    [Analytics] Whoa: marketing technology budgets are now surpassing advertising
    million was allocated as follows: Marketing and analytics software purchased as a service ( 24.4% ). And collectively, between internal and external providers, 46.5% of the marketing technology budget is spent on services — which is nearly 90% more than what is spent on marketing and analytics software-as-a-service. But I digress.).
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] Non-Obvious Ways To Manage New Martech Investments In B2B
    But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. Wright lists analytics and tracking first on the list. Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology. Learn.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Analytics] Visual Social isn't Vanity, it's Vital.
    At a recent networking event I attended, I raised the question of why it''s difficult to access metrics from visual channels (particulary Instagram) on a large amount of analytics platforms. And because of that "we don''t monitor Instagram analytics because they are just another vanity metric.". test.". The like/favorite/rating. 3.
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