Page 23 of 61 Previous | Next 
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Digital Marketing 2016: Top 100 Influencers and Brands
    Measurement, analytics, statistics, quantification, optimization – these are the stuff of proven strategies. Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Google Analytics. WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Analytics] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    The most effective way to determine ask amount is with predictive analytics. Predictive analytics platforms, such as ExactAsk , source Big Data about your donors from places where existing information can be found, including: Email marketing. One possible reason is your team is missing the mark on some key campaign attributes. 1989).
  • BIZNOLOGY  |  THURSDAY, MARCH 31, 2016
    [Analytics] What “test and learn” looks like in practice
    Whether your analytics suite calls them landing pages or entry pages or what-have-you, you’re interested in finding out where prospects start their journey on your website or app. Most analytics tools can tell you how often any given page leads to a specific conversion action. To do this successfully, of course, you need data.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Analytics] 20 Experts Provide Their Content Marketing Predictions For 2016
    Already there are several platforms on the market that offer several of the eight distinct content marketing workflow scenarios (creation; curation & aggregation; distribution; analytics; governance; etc.). Last week I ran my own content marketing prediction : A Correction In The Advertising Market. But what the heck do I know? think not.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Analytics] The Marketer’s Alter-Ego: The Project Manager
    Some of the skills any effective marketer needs are obvious, like the ability to understand and make good decisions based on marketing analytics. Whenever you invest time or money in any marketing activity, you should be using marketing analytics to judge its value. Author: Raymond Coppinger Behind every great marketer there is a…what?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Analytics] The Marketing Technology Landscape: An Interview with Scott Brinker
    Outside of those big companies—and there's a finite number of those—there are these more innovative niches of all the incredible things people are doing around things like more advanced customer analytics, content marketing management, really cool things with social media. Is it trending up or down over the past few years?
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    Your sales team will be sure to appreciate your help in sharing these stories. 9) Provide Analytics to the Sales Team. Marketers shouldn’t keep their analytics reports a secret. Share your analytics openly and willingly, and you’ll start to improve your relationships with sales. Top-Funnel Tactics. But that’s not all.
  • LEADER NETWORKS  |  TUESDAY, MAY 1, 2012
    [Analytics] Strategy First, Platform Second. Please!
    They will likely want a private (gated) community, a member directory linked to their existing CRM system and a rich analytical back end to identify high-value customers' areas of topical interest in the community so the company can serve those customers better.and make more sales. What's your opinion of Platform X?" Will it scale?
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Analytics] 5 Free B2B Marketing Tools
    Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. 1. Google Analytics. With Analytics, gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers.
  • BIZNOLOGY  |  MONDAY, APRIL 11, 2016
    [Analytics] Why SEO is just the start for digital marketing
    With all that hard work behind you – the SEO and analytics, the content strategy and content development – you   must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Why in heavens not?
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Analytics] How to Use Video Marketing To Get More Sales and Increase ROI
    Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Why Video Marketing Works.
  • HUBSPOT  |  MONDAY, OCTOBER 12, 2015
    [Analytics] These Brands are Proving How Effective Periscope Can Be
    While “test, test, test” is always the mantra when skilled marketers are trying to figure out a new strategy and set of tactics, the most effective method for judging what works is still largely lacking on Periscope: quality analytics. In some cases, we stopped there, labeling it yet another flash-in-the-pan flavor of the month social app.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Analytics] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. The end goal of any data and analytics program is to achieve more accurate, closed-loop reporting.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] 30 Must-Read Growth Hacking Resources for Digital Marketers
    There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. This blog is written by the super-sharp team behind Colibri, a leading analytics tool for lean marketers. Growth hacking …  Is this a new buzzword or a must-have skill for a digital marketer? Startup Marketing. Andrew Chen. QuickSprout.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Framing up Social Media Measurement
    Tags: Planning Social Media Analytics Digital Lead Generation Strategy Twitter
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Analytics] B2B Data is now Cool, well kind of…
    Tags: Database Marketing Digital Analytics Lead Generation Strategy
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 19, 2016
    [Analytics] OneSpot Offers Automated Content Selection Targeted at Long Term Results
    content analytics engine automatically classifies existing content without manual tagging. As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] 4 Dimensions of Effective B2B Marketing Plans
    Being able to evaluate these scenarios in one place simplifies the process and puts these analytics to good use — showing you where to get more bang for your buck. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Demand Modeling.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone!
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Analytics] How to Transform Yourself into a Marketing Technologist
    In an age where virtually every marketing initiative is quantifiable, having a basic grounding in statistics, logic and analytics will help you meaningfully interpret data so you are better able to translate your findings into actions that will refine existing campaigns and shape new ones. Here’s the crux of my argument. Make it Happen.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Framing up Social Media Measurement
    Planning Social Media Analytics Digital Lead Generation Strategy TwitterSo how can we measure the effectivness of our social media efforts? 
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Analytics] B2B Data is now Cool, well kind of…
    Database Marketing Digital Analytics Lead Generation StrategyGetting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 28, 2015
    [Analytics] Top 10 Modern Marketing Posts of 2015
    And if you have a blog with analytics installed, which seems to be standard with all blogging software, you can look at the top posts of the year. One of the best ways to understand your audience is to see what content resonates with them. When an older post starts getting lots of search traffic, it becomes a gift that keeps on giving.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. Ninety-nine percent of the time, I enthusiastically answer these questions. Listen.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] When free social listening tools don’t cut it
    Look for extensive machine learning and text analytics in the tool you select to be confident about its calculation of sentiment. Every day, someone asks me why they should pay for social listening technology. Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is that they shouldn’t.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 26, 2015
    [Analytics] This Week in Content Marketing: The Coming Crisis in #NativeAdvertising
    Many of these new apps are also designed to shut out analytics and other trackers used to optimize web pages in Apple’s Safari browser, reports Marketing Land. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with this week’s #ThisOldMarketing example: Burger Chef.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Analytics] Do you want to be a marketer or do marketing?
    For example, if your motivation is that you want to be an analytics person for a big company, or you want to be the CMO, or you want to be the top-rated marketer where you work, that is actually a red flag. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn.
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 30, 2009
    [Analytics] Finding Social Influencers in B2B
    Tags: Digital Social Media Analytics Linkedin Twitter
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Analytics] How Kele Developed a Personalized Email Strategy
    Identify the similarities and difference between types of buyers to ultimately become a more analytical marketer by basing decisions on data-proven strategies. She focuses on the implementation and ongoing innovation of marketing automation tools, and their integration with CRM solutions. Follow Jen on Twitter @Jenny_Iggy. Email marketing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    This is seriously cool stuff that''ll appeal to any of the analytical marketers out there, but again, the Unknown bucket looms large (much like actual Google keyword analytics ). I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). knew they liked me. ). Check out what''s new.
  • SNAPAPP  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] 5 Practical Tips to Manage Your Next Marketing Campaign
    Dylan Whitman, co-founder of Brand Value Accelerator marketing agency, believes that “The most important aspect of any campaign, and most especially integrated campaigns, is putting the proper analytics and attribution methods in place to really understand how you're achieving conversions and/or results.”. It doesn’t have to be like this!
  • TONY ZAMBITO  |  SUNDAY, MARCH 6, 2016
    [Analytics] 4 Myths Preventing True B2B Customer Understanding
    Such as: To confuse a preponderance of data analytics, for example, that is focused on confirming current assumptions as “new” customer insight. by Alex Auda Samora. There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  What is this big problem? Enjoy.).
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Analytics] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    Then, mobile analytics firm  Flurry  updated it’s report from last summer that showed that time spent on mobile apps has been higher than time spent on the web since June of last year! Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted. Photo Source.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Marketers are smarter
    Constant Contact , HootSuite , Zoho )      Giants such as Google provide free tools such as Google Analytics  for free as a loss leader.    It’s not just small business that benefits.   Any marketer who wants to quickly develop a business case for a tool without IT approval can now do so. Would have been a great  B2B marketer.
  • SAZBEAN  |  THURSDAY, JUNE 3, 2010
    [Analytics] Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Show notes. SpeedInlineSkateWheels.com. Yooper Steez. Zappos.
  • VISUALLY  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] How Mobile Content Can Make Your Whole Strategy Go
    Look at your analytics to see where your traffic originates and deliver content based on your mobile traffic. Your data visualization might be intricate, elaborate, clever and well-designed, but if it’s not mobile-compatible you could lose half of your audience. Read the full article here. Content Marketing Design Storytelling
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Analytics] Why Your Company Should Hire an Inbound Marketing Agency
    Most successful inbound marketing strategies combine five core lead generation and lead conversion tactics—Content Creation, SEO, Social Engagement, Lead Nurturing, and Data Analytics & Measurement—into a single, integrated approach. Data Analytics & Measurement. What is Inbound Marketing? Why Companies Are Shifting to Inbound.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, JANUARY 3, 2007
    [Analytics] B2B Marketing Confidential: Holdout Validation: Time-Based or Not?
    Happy New Year, B2B marketers and analytics types. There are a couple of issues, though, that I thought Id surface in the blog that are very analytical in nature. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. The first issue is choosing what model type to use. algorithm.
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Manage your efforts with marketing automation software; analyze your performance with web analytics. In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Help, don’t hinder them.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Analytics] Emergence of Demand Generation Role Drastically Alters Marketing Landscape
    Of course there are many things that go into demand gen – data analytics and management, search, webinars, demos, content marketing, customer referral programs, and the like – but probably the central activity of this crucial marketing function is lead generation. Let’s examine what you can do about this problem. Moore’s Law ).
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Analytics] What Were The Most Effective B2B Marketing Tactics of 2015?
    Although Google Analytics data suggests desktops still rule, I believe this is going to change pretty fast — and much faster than we think.” — Dianna Huff , Huff Industrial Marketing, Inc. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year.
  • KEO MARKETING  |  THURSDAY, MARCH 10, 2016
    [Analytics] How and Why to Use Segmentation in B2B Marketing
    Marketing automation and analytics programs now commonly allow you to tap into behavioral data and then use that to guide your segmentation, all in one smooth and efficient process. Segmentation is increasingly important for successful B2B marketing, and for marketing in general. We also think of it as demographic segmentation. B2B Marketin
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Analytics] How to Develop an Authoritative Voice in Any Content Niche
    Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis. La de da! Content Interviews. Distinctive Tone.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Analytics] Focus On Customers and Run Like Never Before
    The “Run Like Never Before” campaign is aimed at telling the story of innovation – and how SAP’s strength across the categories of  mobile ,  cloud ,  analytics , and  in-memory computing  is bringing the future into focus – today. If you read this blog regularly, you know I write mainly about 2 things. Run with a department of one. Strateg
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Analytics] Landing page fail: why I came to your site and bounced
    And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. What is the bounce rate?
  • LATTICE  |  THURSDAY, OCTOBER 29, 2015
    [Analytics] Forbes Insights: The ROI of Predictive Marketing
    An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation. Editor’s Note: This is an excerpt from our research with Forbes Insights.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Analytics] Five Steps To Better B2B Lead Generation
    Check Your Historical Analytics. Finally, hand in hand with the previous point, make sure that you are consistently examining your analytics, not just against the previous month, but also against last year’s month and the year before that, if available. Network More Efficiently with Followerwonk. Make Sure Your Website Is Optimized.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    This will allow it to trade on the carbon credit marketplace and "build a sustainable future for their territory.”. 5) Google Analytics. Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. and U.K. Google Apps in Action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
  • CAPTORA  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics] 3 Lessons From Our Revenue Roundtable for Marketers
    Of course, strong success metrics (such as revenue contribution) depend heavily on analytics. In the past decade, technology has revolutionized the marketing game by providing more insight than ever into the customer journey. What does this change mean for marketers? And we must master the landscape as the landscape shifts beneath us.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . CMOs and Marketing VPs need to step up and take responsibility for revenue production.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Analytics] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Analytics tools are your friends. To reach the largest audience, you need to be able to measure what works and what doesn’t, just as you would with any marketing analytics. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Here are five notable tips from the session.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] 7 Tools for Finding & Connecting With Influential Bloggers
    Helpful Tools for Blogger Outreach. 1) BirdSong Analytics. The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. The blogosphere has been a major online marketing medium for years now. Want to achieve worthwhile results from your blogger outreach efforts?
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. It''s understandable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Analytics] What you need to know about emerging content forms
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Can this revolutionize video storytelling?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Professors Share Observations on the State of B2B Marketing
    Peter Fader , Professor of Marketing, Co-Director of Wharton Customer Analytics Initiative, The Wharton School of Business, University of Pennsylvania. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P. Jeffrey L.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Analytics] The crisis in marketing education and what to do about it
    These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. How bad is the problem? One marketing professor told me that his department head demanded that he quit blogging and focus on publishing academic papers. Agree?
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Analytics] The Six Best Google+ Marketing Tools
    Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: free.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 5 Core Competencies Driving a Modern Marketing Strategy
    Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. Analytics – Measurement always has been a core component of determining marketing effectiveness. By Amanda F. Batista, Guest Post. The first is typical demographics.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 24, 2016
    [Analytics] What do marketing technologists want? This recruiter found out…
    But marketing technologists don’t grow on trees (yet) — and there’s a lot of competition for recruiting this new breed of talent. How can organizations attract good marketing technologists and keep them? What is the single most compelling thing — aside from money — that would entice you to explore a new role? Marketing Management
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Analytics] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization),  marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Analytics] How EverString Found the Force in ABM
    The EverString team uses predictive analytics to determine the accounts most likely to purchase their product. And then they were present to talk with prospects — about predictive analytics and the movie. In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. Jessica Cross. quick fix.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Analytics] 5 Best Paid Distribution Methods And When to Use Them
    Its analytics also allows real-time monitoring of time spent with your brand’s content. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Analytics] 2013's Top Content: 10 Brands That Totally Nailed It
    To scroll through and see the entire experience, check it out here. 7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. Period. No one. Visual.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, DECEMBER 6, 2006
    [Analytics] B2B Marketing Confidential: AHP to do Mix Modelling?
    Analytical Hierarchy Process (AHP) is a group decisionmaking tool / process that has traditionally been used to allocate scarce resources between multiple projects, to find hard-to-reach answers to complex solutions, and the like. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, OCTOBER 15, 2008
    [Analytics] B2B Marketing Confidential: Lead Qualification in the New (Bad.
    Theyre wondering if any B2B companies are using analytics to qualify leads on the basis of their "health" or "likelihood to close" given contracting budgets. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. wasnt aware of anything specific, but its certainly SOP in B2C.
  • B2B MARKETING CONFIDENTIAL  |  THURSDAY, DECEMBER 4, 2008
    [Analytics] B2B Marketing Confidential: ROMI White Paper
    Thursday, December 04, 2008 ROMI White Paper By Andy Hasselwander Over the past few months Ive worked with a colleague of mine, Alex Aldag, who used to be at Channel Economics and is now a Principal in the analytics group at MB, to write a pretty interesting white paper on the challenges of measuring ROMI in a B2B environment.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Analytics] Savvy Week in Review: July 15
    Google Analytics may not give you the answer. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Loved this post! Here's Why.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Generate Leads: 46%. .
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. 1. This is literally the best internet marketing blog on digital marketing analytics. If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. HubSpot.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] You’re Blogging It Wrong: 5 Common Content Mistakes
    Consider your blogging strategy to be a way to bring in new visitors and turn them into returning visitors willing to share your content with others, listen to what matters to your audience, don’t try too hard to write original topics for every post, learn from your past analytics, and value what you do for what it is. You’re busy. Takeaway.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Analytics] How RightWave Solves the Marketing Automation Skill Shortage
    RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. It’s a little hard to review software that isn’t used by its buyers.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Analytics] 4 Marketing Roadblocks to Customer Obsession
    Aberdeen research, for example, found that 67% of marketers report using analytics for campaign development, and another 56% report using analytics to improve customer relationships. Analysts and industry leaders are now rallying around this concept, labeling it “customer obsession.”. Limited access to our “characters”.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 29, 2015
    [Analytics] Cloud: Top 100 Influencers & Brands
    Due to the emergence of big data analytics and increased mobile usage, experts  predict that small businesses employing cloud computing will more than double in the next six years, from 37% to 80%.  We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. Mapping the community. imoyse.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] Exciting new tools for B2B prospecting
    Avention’s database of information flowing from 70 suppliers, overlaid by data analytics services, intends to identify targets for sales, marketing and research. Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Are they growing?  Near an airport?  Unionized? 
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Integrated Digital Marketing: The Basics
    Use digital marketing analytics data to inform ongoing marketing strategy and real-time interaction. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Analytics] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Utilize Predictive Analytics. 2016 is set to be the year of predictive analytics, with a forecasted 50% increase in their use by email marketers. How has your business taken advantage of predictive analytic technologies? I’d love to hear about it in the comments! You have to aim it at the right people. Engage on Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Use the analytics on that tracking code to see how the button is driving traffic and conversions. Although this CTA button has simple functionality and analytics, it''s super easy to implement and has brought some brands noticeable results. and the rest of the world. the possibilities are endless. Well, almost endless.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Analytics] What is an Inbound Marketing Campaign?
    Email is without a doubt one of the most powerful tools for promotion; especially if you have the ability to personalize email content and record the analytics (you are really going to want that ability). Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Setting Campaign Goals.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Analytics] Avoid these 10 Marketing Automation Rookie Mistakes
    He specializes in marketing automation, demand generation, analytics, and marketing technology. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They need to get buy in from marketing, sales and IT. Contact Washing Machine.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Analytics] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    Pulling customer, program and system performance analytics – even if it is from multiple systems and sources – is a valuable source of your current reality to identify inhibiting silos and gaps and to use this data to make positive changes. Not good. Marketing’s Front- and Back-End Defined. Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] The Benefits of Managing Marketing Data with a DMP
    First it uses data that most enterprises are already generating, whether through CRM or more sophisticated web analytics. Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform (DMP).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date
    Tweet This Pick-Up Line. 9) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? As you know, Valentine's Day is tomorrow.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Analytics] Content marketing personalization: know your audience
    Your web analytics will tell you what pages people are visiting most frequently – and which they are lingering on the longest. Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. It’s a businessperson.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Analytics] 4 Steps to Improve The Multichannel Experience
    ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . 2. Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that  no platform is created equal. Understand the purchase decision. The offer. ” 3.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Gallery cards that display images. Summary cards with a link.
  • VISUALLY  |  MONDAY, OCTOBER 12, 2015
    [Analytics] 10 Marketing Reports Everyone Working Online Should Read
    Even if you have a grasp on forecasting tools, measuring analytics and KPIs, you need a process and framework to support your content strategy to be able to measure your content program’s full return. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences.
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics] Social Media May Already Be Sending Traffic
    The easiest way to see what traffic is being sent from social media is to look at your website analytics software (like Google Analytics), at the referring sites section. Think using social media may be a waste of time for your organization? Social Media Traffic. Converting Traffic. photo by epSos.de, on Flickr ). Social Networks
<< 1 2 ... 21 22 23 24 25 ... 60 61 >>