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  • SALES CHALLENGER  |  MONDAY, MAY 12, 2014
    [Analytics] The 2 Types of Sales Effectiveness Functions
    Among survey respondents, analytics was the most commonly selected responsibility; however, when we spoke with five member companies, training and development and performance management were the most popular choices. We thought this was an interesting question and decided to ask for your input.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2011
    [Analytics] 4 Conversation Starters For Selling The CFO On Marketing Automation
    These analytical number crunchers live for data. Clearly, getting the approval of a CFO’s sharp, analytical mind requires a shift in thinking. by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Share email. Facebook.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2010
    [Analytics] Building a B-to-B Social Media Lead Generation Program Targeting.
    Here are some highlights from his post: Understanding online analytics - You need to understand what the data is so you know what to do with it. Google Analytics is probably the most popular free one. But it’s important to have analytics across social platforms and a simple data collection tool like Bit.ly
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Analytics] KoMarketing Heads to #SMX East 2012
    ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. Here’s where to find them: Is Your Search Marketing Career Optimized? ” ( link ). Date : Wednesday October 3rd.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Analytics] A Marketer's Guide to Tracking Online Campaigns
    Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL. The Basics. Landing Page URL: [link]. Here's the important part.
  • FIFTH GEAR ANALYTICS  |  MONDAY, SEPTEMBER 17, 2012
    [Analytics] How Do Consumers Make Decisions? Theory or Fact?
    But it’s really just an academic exercise unless you have actionable marketing analytic insights to deploy your marketing plans. Consumer Services / Retail Customer Intelligence Marketing Strategy consumer engagement demographics Personalized Communication predictive analyticsHow do customers make decisions? Not exactly. 
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 13, 2011
    [Analytics] 4 Rules for Being Your Own CMO/CIO
    Web analytics, email marketing, and content management).  It was then that I started feeling more like a CIO than a CMO. It’s amazing how a role can be redefined in just over a decade.  Take the role of Chief Marketing Officer.  Then the Internet bubble burst and marketing had to show its impact on the sales pipeline.  Sound familiar?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] 7 more ways you can recycle old content
    Companies will often gather their top 10 posts of the year (based on analytics, social shares or other metrics) and include them in one blog post. Want to do more with the content you already have? Recycle Recycle it! These Want to do more with the content you already have? Recycle it! Use old blog posts as podcast topic inspiration.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Analytics] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration.
  • FATHOM  |  FRIDAY, MARCH 14, 2014
    [Analytics] Coming Soon: Our Higher-Ed Marketing Industry Standard
    From Google Analytics updates to the latest student recruitment strategies, the industry can get overwhelming. How can I recover all of the data now marked “not provided” in Google Analytics? We know you need more time dig through all of the details of the digital world, especially if you’re a higher-education marketer. And it’s free!
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Analytics] Be human. Your customers will thank you.
    Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We forget that search engines and apps don’t buy our services – human beings buy our services. ” of a brand. Embrace it.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Integrated Digital Marketing: The Basics
    Use digital marketing analytics data to inform ongoing marketing strategy and real-time interaction. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Top 3 Essentials for Successful Retail SEO Programs
    Need 1 – Access to Analytics (and any other data the online retailer can provide). The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Just like the Google Analytics, an SEO program will be much better off if these things are acted on quickly. What hasn’t?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    However, as the marketing function has become increasingly dependent on data and analytics , CMOs are realizing they need to cross the organizational divide and work with CIOs and the IT team. The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Analytics] How Your Family Affects Creativity and Your Content Marketing Success
    And while there are aspects of a successful content marketing strategy that will make analytical numbers-people jump for joy, there’s no getting around the fact that creating stellar content requires creative juice. By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. Standing out, on the other hand, is difficult.
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Analytics] inBlurbs Blog is nominated as one of the 20 finalists
    In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. One of those blogs is inBlurbs blog. Many thanks to all of our supporters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • VISIONEDGE  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Translate Data into Business Value with These Four Tips
    This means we need to have the analytical skills and capabilities to identify and relate the patterns found in the data, the information, to our business operations. . This ability to understand the relationship between data and knowledge is essential for marketers that want to be able to tap into the power of data. Prepare to act.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Analytics] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    You can see how many links and embeds a video has accumulated using YouTube Analytics , YouTube's internal analytics tool for account administrators. To access your channel's YouTube Analytics, log into your account, click on your username tab in the top right corner, click 'Video manager,' and then select 'Analytics.'
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 7, 2012
    [Analytics] BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
    After all, they're the analytical experts, eh? Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. qlikview price business intelligence software qliktech
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 24, 2012
    [Analytics] Manufacturers: Don’t Start a Lead Generation Campaign Without Sales
    During an internal discovery meeting with the client’s Director of Marketing and the Marcom Manager, we spent considerable amount of time reviewing their clickthru reports, traffic, pageviews behavior and engagement stats from Google Analytics. Every manufacturing or industrial company that I talk to wants more leads.
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Five Expert Guides to SEO Keyword Research
    Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65
  • BLOG MY CALLS  |  TUESDAY, MAY 20, 2014
    [Analytics] Converted Calls are 42% Longer Than Non-Converted Calls
    Conversation Analytics can determine if a conversation resulted in a conversion. If there are words and phrases that indicate one of these things happened on the call, Conversation Analytics determines that a conversion event occurred. Now this is interesting stuff. That alone may not be some grand revelation. What is a Converted Call?
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [Analytics] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    Analytics for Reach and Impressions. Lesser Known Analytic Tools.  . (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy.  Enjoy.  . Twitter for B2B, Specifically. Multiple User Tools for Business Teams. B2B Case Study: PR.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics] How to Drive Inquiries and Leads with a Blog
    In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. And, if you use the social commenting tool, Disqus, Google is tracking the comments through the Google Analytics Social Report, as Disqus is one of its Data Hub partners. Read Part I here and Part II here.). However!
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Take advantage of this by tapping into these forums and looking to sites like CrunchBoard and Dribble to post your job description. 5) The Analytics & Operations Animal. Where to Find the Analytics & Operations Animal. We all know the age-old expression, “There is more than one way to skin a cat.” It all starts with a leader.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 25, 2013
    [Analytics] Great Example of Photos in Social Media [Infographic]
    Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts! Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Pretty brilliant eh?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • BLOG MY CALLS  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] 5 Trick or Treat Goodies Every Marketer Can Use
    These webinars are about marketing topics ranging from PPC and content marketing to SEO and analytics. I hope you''re dressed up as a goblin, pirate, or princess as you''re reading this blog post. Instead of sending you each a mini candy bar, we''re going to give you a few things you can actually use. Happy Halloween and you''re welcome. 1.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 17, 2012
    [Analytics] 3 Things We Learned at BIA Kelsey's ILM West
    We also presented the latest version of our marketing analytics and call tracking solution, LogMyCalls. And, most critically, we are at the cutting edge of call analytics and call-based metrics. We're revolutionizing the call analytics and call tracking world. A couple of weeks ago we attended ILM West in Southern California.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Analytics] 7 Tips for Stellar Social Media Community Management
    However, a great way to balance it more efficiently is to base your time allocation on your analytics -- how each individual social network performs for your business. While you might think you need to maintain a presence on every major social network, you should really let your analytics be your guide. Now what? Test and optimize! 5.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Analytics] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Analytics & Business Intelligence: Business intelligence research shows that the majority of Best-in-Class organizations (79%) have an executive level champion for data strategy. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. You can follow her on Twitter via: @ElissaFink. Industry: Retail.
  • B2B MEMES  |  TUESDAY, APRIL 5, 2011
    [Analytics] Journalism, Aggregation, and Doing Things with Words
    The last is Aaron Bady’s deeply analytical post on zunguzungu. Once we shift our analytical lens from the domain of rhetoric to the domain of practice, the complexity of the distinction between aggregation and original reporting becomes even more tangled.&#. Three writers in particular stand out. Hence this blog entry. But (as J. L.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • BLOG MY CALLS  |  MONDAY, OCTOBER 28, 2013
    [Analytics] Google Research: The 4 Verticals that Get the Most Mobile Calls
    This massive increase in calls argues the case for Conversation Analytics better than we ever could. That''s what Conversation Analytics does. They use Conversation Analytics to track conversions, lead quality and sales performance. Conversation Analytics can do that for you. That''s a big deal. Do it.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JANUARY 3, 2014
    [Analytics] Small Business Websites Aren’t Immune from Google Penalties
    Look at your Google Analytics and Webmaster Tools (WMT) — Both of these tools work together. Most of the small business owners I work with know about Google Analytics, but not about WMT. “First you will come to the Sirens who enchant all who come near them. ” — Book XII, The Odyssey , Homer. Panic ensues.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics] How to Generate Leads with Pinterest
    Revisit Your Efforts With Analytics. Use your preferred analytics tool to measure the results of your efforts. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. The potential is obvious, but the business value a little more opaque. Sales 2.0
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] How Marketing Can Collaborate with Sales to Create Engaging Content
    Tools like marketing automation software and Google Analytics provide top-of-the-funnel engagement metrics, which is useful for discovering where and how prospects come to your site and what they read while they''re there. But that''s much easier said than done. And how can sales and marketing teams create a method that works every time?
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Analytics] Social Media and Lead Generation: Know Your Measurements
    When measuring your social success, consider using analytic supplements such as HootSuite, RetweetRank, Klout, Sprout Social, or any other social plugin. These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Social media is a trend that''s not going away anytime soon.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Analytics] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Buffer is a social media scheduling tool which includes analytics that, in contrast to BuzzSumo’s social overview, let you do a deep dive into which content is resonating within each social channel and se. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? # WTF. View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] This Week in Digital Strategy 10.4.13
    We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Happy Friday, everyone! They risked lost traffic and sales.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
    This inquisitive, analytic mind-set will also help increase accountability. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Analytics] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    If you’re providing content for a single brand/organization, dig into whatever analytics tools they have available to see what has worked in the past. Launching a content marketing strategy or improving upon past content success can seem like a daunting task. Leverage Keyword Tools. What do I mean? Check out this previous post. 2.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Sales Prospecting In The New Year With A Data Scientist
    The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. I am a marketer and I’m proud of it. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. How about you?
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Analytics] A Marketer's Guide to Complying With EU Cookie Laws
    Remember when web and marketing analytics were just about measuring the number of times your page loaded? We've come a long way, baby. What hogwash. Now, marketers can barely survive without detailed reports on how visitors are actually using their website. But with great power comes great responsibility. What does the law actually say?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Analytics] Unified Marketing: Buzzword or Bellwether?
    About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm:  SIGMA Marketing Group. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. However, putting that into practice is a whole different story (check out some of the related Fifth Gear posts under Related Articles.). What happens? 
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Here is a  quick reference  for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Analytics] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Behavioral analytics and lead scoring. Predictive analytics. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Topic #1. Topic #2. link].
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. We’ve outlined some of the most powerful analytics below, as well as offered insight on how to track them, and affect positive change: 1.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. And week after week, I have the satisfaction of publishing ebooks. creating an ebook.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Analytics] 5 Most Controversial Marketing Blogs We've Ever Written
    We write about call tracking , marketing ROI , email marketing, content marketing, marketing analytics, and anything else marketing related. But, it does work. 2) Conversation Analytics Beta: The Future of Call Tracking. We wrote this blog about our Beta period of Conversation Analytics. Some blogs been pretty bland.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Driving Engagement and Conversion with Marketing Apps
    Predictive Analytics. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion.
  • CLIENT BRIDGE  |  TUESDAY, JANUARY 31, 2012
    [Analytics] Marketing Trends of 2012
    The Value of Analytics Businesses will look to clarify and streamline their marketing data and adapt their content according to live viewer response. What will the year ahead hold for marketing professionals? From Jeff Bullas, here are his predictions for the top ten marketing trends of 2012. View Original Article
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Analytics] 7 Ways to Take Your B2B Marketing Mobile
    Review your analytics. Understand if mobile is impacting your marketing and make decisions based on analytics. Within the last few years, the use of mobile technology in the workplace has risen dramatically. So how should your business plan for the impact of mobile on B2B marketing? 1. Provide mobile-friendly marketing content.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Analytics] Marketing Automation Blueprint - The Ultimate "How To" Guide
    Marketing automation tools all have powerful reporting features to compliment the good work you’re probably already doing with web analytics software and your CRM. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Analytics] 10 Top Trends Driving The Future Of Marketing
    The future will witness the rise of better analytical tools to help marketers gauge the success of their campaigns. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JULY 18, 2013
    [Analytics] For Freelancers: Reinforce Your Personal Brand with Disqus
    It’s one of Google Analytic’s Data Hub Partners. Within Google Analytics, I’ve been paying more attention to the Social report that Google rolled out last year. love it because it’s so easy to use — both as a publisher and as a person who leaves comments. It helps build your personal brand. It saves time.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Analytics] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    Leslie: There are lots of tools available – for example, Google Analytics to see when people drop off your site, which keywords are used, etc. Yet marketers need to review their analytics regularly as it informs what they should produce next. How did you decide on an infographic as a way to represent the framework? Stay tuned.
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Analytics] Targeting B2B Companies with Online Display and Social Media Advertising
    Like all ad campaigns, they need to be tagged for analytics, measured, optimized, and have clear conversion goals in mind.  As always, must test. .  . The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . Why would you want to target individual firms? LINKEDIN. FACEBOOK.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Analytics] Email Adoption High But Lacking Best Practices
    The report concludes with some advice for email marketers to get more out of their programs, suggesting them to: Invest in Analytics. A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness.
  • SAZBEAN  |  MONDAY, JUNE 21, 2010
    [Analytics] Review: TweetShare for Sharing Files & Creating Discussions via Twitter
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Let’s say you took a picture at a conference and you wanted to get feedback about it. What do you think? Have you used TweetShare?
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Analytics] 4 Steps to B2B SEO Accountability
    Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Why do my Bing adgroups show a DRAFT status? Not so.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Analytics] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Use YouTube's Extensive Analytics. YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Get Analytics on Your Instagram Usage.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. does demonstrate the power of Google Analytics and metrics generally. Hopefully this is instructive for you as well.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Analytics] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    seat at the biggest table: A key element of Gavin’s acronym is Analytics Gavin states, “And the interesting thing is that thanks to the power of the  analytics that we’ve been given, we can actually start to understand the impact marketing has on the business, rather than these fuzzy metrics like reach and frequency and so on.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] Useful Tips from Inbound Marketing Summit and Hubspot User Group
    I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. and 4 to 6 p.m.;
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Why Emotion Matters in B2B Marketing
    Behavioral analytics can help add context, Albee says, "but personas will help infuse meaning into your marketing." Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. "A trigger causes people to pay attention and remember. It's a lot of hand holding."
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 26, 2012
    [Analytics] Proven Tactics to Increase Blog Traffic
    Install Analytics and Pay Attention to the Results. Thanks to Christopher S. Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Nearstream is a B2B social lead generation product that identifies on-line demand signals.  By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    ” According to NOVA special on PBS the company has seen a 20% growth in Q1 in analytics business – as IBM invested to prove leadership applications for clients. Check out this “Search for meatloaf” that highlights our typical pattern to purchase (there’s nothing consistent about it!). How do you do so?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 22, 2010
    [Analytics] Why Lead Management Automation Really Matters
    We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. We should care more about lead management automation in B2B marketing. Maybe we don’t care enough because we’re focusing on the wrong reasons for doing it. It just won’t scale.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • SAZBEAN  |  TUESDAY, MARCH 4, 2014
    [Analytics] Developing Your Marketing Strategy: There’s an App for That.
    As if that simplicity wasn’t enough, Hootsuite also allows you to create client reports detailing the analytics of each social platform’s performance. The Facebook app will track your page’s analytics on the go and, more importantly, will allow you to interact immediately with perspective customers.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics] A Lead Generation Plan Begins With Content Marketing Strategy
    Preparing ongoing reports and make recommendations based on Adwords/Analytics results. No matter what our final strategy is, we’ll make sure Google Analytics is implemented so that we can track how your website is used by visitors.  Our approach to lead generation beings with a message strategy. In essence, this is what we do.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics] A Lead Generation Plan Begins With Content Marketing Strategy
    Preparing ongoing reports and make recommendations based on Adwords/Analytics results. No matter what our final strategy is, we’ll make sure Google Analytics is implemented so that we can track how your website is used by visitors.  Our approach to lead generation beings with a message strategy. In essence, this is what we do.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Analytics] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    separate analytical database is especially important for advanced analytics in general and for revenue management reports in particular. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I’m excited to see my digital media and data background combine with social media measurement to attempt to answer these questions. And you hit a fundamental disconnect. 40% of clicks are from micro companies.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 8, 2012
    [Analytics] Climb the B2B Prospecting Ladder for the Best Affinity Partners
    About the Author: Kenyon Blunt is the CEO of the marketing analytics firm:  SIGMA Marketing Group. Affinity Marketing Analytics b2b Segmentation Affinity Partner Marketing Affinity Prospecting B2B Prospecting Kenyon BluntKenyon Blunt. First, there is no single master list of potential affinity partners. Credit unions. Unions.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Analytics] Posting Video Content Online: 5 Essential Considerations
    The critical thing to do before you post your video is to have analytics in place that allows you to measure as many of the criteria as possible. With analytics collecting valuable data on a daily basis, you have an opportunity to use this to feed back into both your strategy for promoting the video, and your wider content marketing strategy.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Analytics] The Big Hole in Your Marketing Metrics, Call Tracking Fills It
    Marketers know where to get their online marketing analytics. But, more importantly perhaps, advanced call tracking uses Conversation Analytics to track what happens during the call. No one likes a big hole. No one. If you have a big hole in your yard, you try to fill it. If you have a big hole in your tire, your tire goes flat.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. Lead innovation.
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