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  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Analytics] Marketing Automation Trends for 2010
    The need for new analytical skills. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result. The response was overwhelming: see below for all 18 (!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” That’s all.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 27, 2013
    [Analytics] Manufacturers: Keyword Selection Tips to Help SEO
    Review your site’s analytics to see how people are currently getting there. When developing new content whether it’s for your blog or website, one of your goals should be to capitalize as much as possible on maximizing your SEO. recent article by Mike Murray in Content Marketing Institute  caught my attention.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic. Staying relevant to customers today has become much more complex. Enjoy.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Analytics] 5 Copywriting Tips to Enhance User Experience
    Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. Check out our Beginner’s Guide to Google Analytics to help you get started. Making a purchase?
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. We’ve outlined some of the most powerful analytics below, as well as offered insight on how to track them, and affect positive change: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t  it working?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Publisher Use Cases for Call Tracking: Excerpt From a Case Study
    'In an effort to provide more ''uses cases'' for call tracking, Conversation Analytic s and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. As a publisher, you want analytics that will benefit your bottom line and your clients’ bottom line. Implementation. And we upsell them.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics] New Report Offers Insight Into Future of Video Marketing
    Standard solutions cater to the needs of Creative Services and Content Production teams by offering content hosting and streaming services, basic video analytics, playlist creation and customizable video players. Spoiler alert: it’s all pretty awesome, and it sounds like you should be taking the future of video marketing pretty seriously.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Analytics] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Analytics] The missing topic on b2b digital lead generation: advertising
    You need to tag all digital messages so that analytics can measure the visitors. But you should still track ROI by estimating your pipeline conversion rates and evaluating lead performance via analytics. Remember advertising?  Remember media plans?  Don’t believe it.  SEO marries the user queries with my solutions. Event sponsorships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. 'If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics] SEO success for your blog in 10 easy steps
    Your analytics now tell you what keywords people use to find that post. How to do it – Look through your analytics to see what types of traffic you’re getting for a page. Another option is to write new posts relevant to the referring keywords and sites you’re seeing in your analytics. Here we go: 1)  Site-wide keyword strategy.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Analytics] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Analytics] Google+ Local Pages are your new Landing Page
    We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
  • FATHOM  |  FRIDAY, OCTOBER 25, 2013
    [Analytics] Customer Personas Simplified
    ” She suggests analyzing analytics, surveying your existing audience, interviewing key customers and recruiting additional research participants to gather the right information to then ask the right questions to develop the customer personas. One way in which you can segment your database is by creating customer personas.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 2, 2010
    [Analytics] Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
    She is a proven problem-solver, with a solid track record in demand creation, lead nurturing and lead management at companies such as Composite Software, E2open, Host Analytics, LiveOps, Saba and Workstream. Sue Hay. Cari Baldwin. Take a look at 8 Tips for Demand Generation Program Improvement: Define a Qualified Lead. Develop Personas.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Analytics] Social media and thought leadership: The virtuous circle for B2B marketing
    It can be as sophisticated as using high-end monitoring and analytics services like Radian6 or Nielsen BuzzMetrics , organizing "Innovation Jams" like IBM , or building your own customer communities to ensure a steady flow of deep customer insight. This all seems fine, but I think it's far too limited a view. Make sense? What do you think?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Analytics] Inbound Marketing Is About Much More Than Getting Found
    What It Takes: Analytics that tell you which companies and prospects are visiting your site and why. Analytics that pull in relevant interactions from social media, email, third-party apps, and other lead-to-company interactions. Marketing Analytics. You are a savvy inbound marketer. The top of your funnel is swelling.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Analytics] The Anatomy of an Effective Marketing Brain [Infographic]
    Instead, successful online marketing requires a combination of left and right brain thinking -- or "analytical" and "creative" thinking. 'The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Analytics] Marketo Goes to College
    According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Analytics] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. 'I have written a lot about the critical importance of company culture to social media marketing success.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Analytics] How to Grow Your Business with Inbound Marketing
    Analytics to measure include site traffic, SEO, your blog, social media and email. Artillery B2B Marketing Blog > The Forward Observer. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention. The same applies to business-to-business sales.
  • BLOG MY CALLS  |  THURSDAY, JULY 25, 2013
    [Analytics] Call Tracking Agency Reseller Q&A
    Becoming a reseller gives your clients access to the foremost marketing analytics and call tracking tool on the market. 'Why should I become a LogMyCalls Certified Reseller? Reselling LogMyCalls adds significant value to your offerings, and adds a new revenue stream. How does the reseller program work? White Labeled call tracking dashboard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Analytics] Social scoring and the business case for blocking Twitter spammers
    Steve — who has a great analytical mind — noticed that my message, sent out at the same time, was re-tweeted about the same number of times as Chris. Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. Steve asked.
  • SALES LEAD INSIGHTS  |  FRIDAY, AUGUST 21, 2009
    [Analytics] Business Software Marketers: Finally a Conference Designed Just For You!
    The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
  • BIZNOLOGY  |  THURSDAY, JANUARY 20, 2011
    [Analytics] What's the most important marketing skill for 2011?
    Analytics. Tons of analytic tactics exist to find out what your customers are thinking. Just remember, your analytics are only showing you the searches that resulted in a visit, not the ones that matter to your customer where you don't even show up. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 13, 2010
    [Analytics] B2B Content Marketing: Think Like a Reporter
    Using Google Analytics, Alerts, and social media to develop content ideas. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. We make widgets.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Analytics] The CMO Six-Pack: How to Pump Up Your Pipeline
    Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Optimizing the sales funnel. Gaining greater insight into our audience. Implementing lead tracking. Improving database hygiene.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Analytics] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge on the web. You're a rockstar inbound marketer. Come on, what's more rockstar than that? But what's a marketer to do? Set Up the App. If you already have a HubSpot account, sign in!
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Analytics] You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
    Automate analysis by using solutions with strong analytics capabilities such as NLP (Natural Language Processing) and root cause analysis. This Mashable article explains how to use spreadsheets to track and manage social media analytics. But how does one do this in practice?  They might not always be the most obvious words. 
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics] Should you invest in conversion rate optimization?
    Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation We believe the best approach focuses on three key elements:  . ?Relevance Conversion Tactics
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., It involves driving traffic, generating leads, and building authority. How will you research keywords? Google Trends.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business. Surveys.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
    Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 3 Keys to Understanding Your B2B Content Needs
    One of the ways to evaluate this is through analytics. One of the coolest parts of analytics is the ability to set up conversion funnels. similar piece to this is the “ Behavior Flow ” tool within Google analytics that allows you to see how visitors are moving throughout all pages of the site, not just the conversion funnel.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Analytics] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    seven types of shared customer data processes , ranging from single customer view to predictive modeling to treatment selection to advanced analytics. 'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. That''s it -- just 29 items, although some do have subitems.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 17, 2010
    [Analytics] Why our thought leadership is broken
    The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. What’s the point? But it happened. Check.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Analytics] Why (Most) Training is Useless > Managing article by David Maister
    “Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Managing. Client Relations. Strategy.
  • HUBSPOT  |  MONDAY, OCTOBER 4, 2010
    [Analytics] Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic
    Excellent Analytics Tip #18: Make Love to Your Direct Traffic. Marketing Takeaway: Implement web analytics tools appropriately so you can correctly identify and give your direct traffic visitors the love they deserve. Web Analytics, The Wonder Cure for Funnel Crappiness. Web analytics, of course! The solution? Be human.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Big Data Buzz – Are You Answering the Call?
    The best course of action would be start small and prove the value of data-driven analytics across one aspect of your program. 'The following is a guest blog by Kelly Wrather, Senior Manager, Content Marketing, Kenshoo. Do you consider Big Data to be just another buzzword? Well, the tides seem to be changing. Click to enlarge image below.).
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Analytics] The Big Hole in Your Marketing Metrics, Call Tracking Fills It
    Marketers know where to get their online marketing analytics. But, more importantly perhaps, advanced call tracking uses Conversation Analytics to track what happens during the call. 'No one likes a big hole. No one. If you have a big hole in your yard, you try to fill it. If you have a big hole in your tire, your tire goes flat.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] The 2014 Digital Marketing Ecosystem
    How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 B2B Spend Trends for 2012
    What is interesting, though, is that marketers are increasing program spend faster than people spend – which likely represents the increasing importance of digital, analytics, and marketing automation. We’ll have more on marketing automation and analytics  in a few weeks (get excited!),
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
  • VIEWPOINT  |  FRIDAY, APRIL 12, 2013
    [Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance
    CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. 'Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Analytics] Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World
    new BI platform called Advanced Analytics to visualize meaningful trends in your call data. New Advanced Analytics Provides Actionable Insights Through Enhanced Reporting. 'Today Ifbyphone is proud to introduce our Spring 2014 Release. Introducing the Next Generation of SourceTrak: Richer Data from 50% Fewer Numbers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Analytics] The Average B2C CPA is $149
    This is where call tracking and web analytics are valuable. These analytics will be able to show you, precisely, which channels and ads are working and which are not. 'According to INCREDIBLE research from Hubspot , the average B2C CPA is $149. That''s slightly lower than the average B2B CPA which is $264. Do you know your CPA?
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Analytics] 5 Steps to B2B Marketing Success
    With sophisticated analytics and reporting, MA tools will also give you insight into what is working and what not so you can adjust and improve your campaigns. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Analytics] The Real Value of Content Marketing for Industrial Companies
    For the moment, I am going to set aside analytics and ROI measurements and focus on the real value of content marketing as it relates to industrial sales. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. They are the specifiers of your product.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Analytics] 7 B2B Buying Signals Marketers Should Pounce On
    With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. If you don’t have analytics or lead alerts set up, don’t wait. Nothing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Analytics] Why Hackers Take Down Sites (and How to Protect Yourself)
    Keep an eye on your analytics. Keep an eye on your analytics. 'By Kerry Gorgone, {grow} Contributing Columinist. Why do the Bad Guys try to take down our websites? In my (admittedly limited) experience with hacking, the main result of a denial of service attack seems to be annoyance on a wide scale. As it turns out, I was half right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] Why content marketing will make your small business sexy
    Sure a firm can dive into analytics to measure traffic, find the search words people are using to find them, and the type of content they seek. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. The world of visual branding solutions is kinda, sorta my bailiwick.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • SAZBEAN  |  THURSDAY, JULY 22, 2010
    [Analytics] What if Your Site is Invisible to Google?
    Google Analytics – Are you getting any traffic from search engines in your traffic sources report? I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. How Do I Fix My Site? Thoughts?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 4 Attributes of Your Next Content Marketing Superstar
    Starting with workflow through to publishing, promotion and finally, analytics. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Analytics] 12 experts define Key Performance Indicators (KPIs)
    KPI metrics translate complex measures into a simple indicator that allows decision makers to assess the current situation and act quickly.” –  KAIZEN Analytics. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. Every business should have them.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Analytics] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    It’s not really surprising that Salesforce kept its B2C platform separate, since Salesforce''s core technology isn’t engineered for the massive data volumes and analytical processing needed for B2C in general and consumer Web marketing in particular. 'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Your organic keywords obtained from your analytics program. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Awareness. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 8, 2012
    [Analytics] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
    Adding value to weekly sales/marketing meetings from an analytics perspective. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? If so, what activities are you measuring and how? Adding value to the database. Cleansing Data).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MAY 23, 2013
    [Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics] The Mi6 Chart Toppers, November 2010
    Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. Rank: #1, 436 views. Brand recall?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Analytics] How to Measure Your Social Media Lead Generation Efforts
    Analytics. Using social analytics is particularly important for gathering lead gen metrics. in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social marketing initiatives. Follow her on Twitter @ashjbee. Opportunity. Conversion. Engagement. Opportunity.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Analytics] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Analytics] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    Analytics tools:   Right now I can view my website stats on my iPhone.  Currently I use the Analytics Lite app for this, though Omniture has a Sitecatalyst for iPhone app that has had great reviews, too. . The analytical B2B marketer will consider these a must have. Iphone Apps for B2B Marketing. I disagree.   .
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    To demonstrate how their suite of speech analytics technology can help solve each of those issues, we always include a section highlighting a particular product and linking to the application solutions page. This 'I’m not a huge fan of Hemingway. I Like, I get it guy! I what’s not written on the page). What Lies Beneath. Final Thoughts.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Analytics] 3 Questions For When Mobile is the First Screen
    am a digital and B2B marketer with a background in online media and analytics. Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Mobile will be the assumption for marketing, not the extension.
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Analytics] Why Marketers Should Fear Mobile Marketing
    Whatcha gonna do when they come for you … and your video sharing analytics!” Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Watch this!”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Analytics] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    Marketing automation systems still probably have advantages in analytics and other areas, although it’s hard to generalize. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] Vendor Selection: Writing a Good Requirements Document
    But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere. My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. How did we come to this? Marketers are marketers.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. See Manufacturers Need Lead Management to Close the RFQ Gap ).
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • DIGITAL B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Analytics] Beyond Lists: Use Filters to Manage Twitter
    am a digital and B2B marketer with a background in online media and analytics. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with color commentary on a TV show , filters can remove it, without unfollowing people you otherwise appreciate. Accounts. Words.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Analytics] Marketing Automation, Set It and Forget It
    ” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Analytics] 5 Ways to Get Readers to Respond
    This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Analytics] How to Get Hired as an Inbound Marketer
    And the job search giant cites that people with skills in SEO, interactive marketing, mobile marketing, and marketing analytics are in the best position among their marketing colleagues. 4) Develop an Analytical Mindset. You aren't working? What's wrong with you? So what's the problem? Tips to Get Hired as an Inbound Marketer.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. What benefits do we intend to achieve?
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Analytics] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. 'Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web.
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
    Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Analytics] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. 'ValueTrack is an easy-to-use AdWords URL-tagging feature. You can use this information to fine-tune your campaigns and settings for better performance. Why is it important? network}. creative}.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 4, 2013
    [Analytics] Content Marketing is the New PR
    Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 'That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR,  which you can download for free (registration required) here. Content Marketing Leaders and Followers. for followers). for followers).
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 24, 2012
    [Analytics] Survey Highlights Email Marketing Effectiveness and ROI
    36% state poor measurement and analytics keep them from becoming more effective. A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 52% engage in regular list cleaning.
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] Content Marketing Starts With Your Brand
    Analytical vs. Impulsive. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Fast forward to today. You are creating content. Where is your brand now?
  • BIZNOLOGY  |  FRIDAY, JULY 6, 2012
    [Analytics] The Seven C’s of Content Quality
    We also use more traditional metrics to infer content quality from web analytics tools. Panda (Photo credit: PeroMHC). Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. And Penguin punishes low-quality sites. Defining content quality.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 23, 2011
    [Analytics] Finding Marketing Technologists
    People who do SEO or analytics (who do it well) have to have technical knowledge of how web pages are put together, as well as knowledge of conversion and marketing message. The general idea of the presentation is that marketing and technology are already in the middle of a collision course due to the current influx of marketing technologies.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Analytics] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    Watchitoo gives us the TV-like feel, while ViewBix offers a Call to Action and Analytics.). 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV  introduced me to a world-class set of luminaries.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [Analytics] Using Buyer Personas in B2B Marketing
    How to find this info: Your web analytics can be the easiest way to determine what content your buyers are interested in and what formats they prefer. B2B Lead Generation | Buyer Personas. Buyer Persona models at Kadient. I’ve long argued that Buyer Personas are THE basic building block of B2B marketing today. But do they really?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Analytics] An Indispensible Guide for Email Marketing
    This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. In my previous life as a marketing manager, I executed email marketing campaigns regularly. Now What?
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