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  • BLOG MY CALLS  |  THURSDAY, MAY 16, 2013
    [Analytics] A BETTER Guide to Call Tracking and Local Search
    Does he have ANY statistics, case studies, reports, analytics, diorama, or posterboard drawing to back up these claims??? 'Over the past few weeks, we’ve noticed more and more articles being written about Call Tracking and Local Search. Let’s look at a recent article by Mike Blumenthal, titled “A Guide to Call Tracking and Local Search”.
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    Why Analytics Matter to Small Business  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)  (ProBlogger). You, Uncut: Using Video Bloopers to Boost Engagement  (ProBlogger). SmallBizTrends).
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    Evolving Social Media Analytics: Insights from Marshall Sponder  (Socialnomics). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing  (Portent). How to Fight for More Social Media Resources In Your Company  (Convince & Convert). Social Times).
  • SAZBEAN  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] 7 B2B Buying Signals Marketers Should Pounce On
    With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. Inbound marketers are getting even better at attracting visitors to their websites. Well, you can.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Experietia).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Analytics] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Is social media in danger of analytics overload? Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). 51 New Digital Media Resources You May Have Missed (Mashable).
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Analytics] 25 Must-Read B2B Marketing Blog Posts
    Simple Steps for Decoding Website Analytics - Google Analytics provides a wealth of data for B2B marketers, but it can be difficult to know where to begin to uncover trends. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Analytics] Marketing Automation Buyer's Guide to Email Deliverability.
    Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Analytics] Marketing Rant: Answer Your Phone!
    This company sells marketing analytics tools to other businesses. 'One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. It is a useful tool. How is that possible? An Anecdote. Period.
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Analytics] Demandbase API vs ReachForce Form Appending Solutions
    SmartForms also work in sync with other integrated demand generation improvement solutions in the ReachForce Connected Marketing Data Cloud, and bundled pricing with data cleansing, integrated data appending, automated merge and deduplication and predictive analytics may also factor in as considerations and adjustment. Lead Scoring
  • BIZNOLOGY  |  THURSDAY, JANUARY 20, 2011
    [Analytics] What's the most important marketing skill for 2011?
    Analytics. Tons of analytic tactics exist to find out what your customers are thinking. Just remember, your analytics are only showing you the searches that resulted in a visit, not the ones that matter to your customer where you don't even show up. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Analytics] How Your Family Affects Creativity and Your Content Marketing Success
    And while there are aspects of a successful content marketing strategy that will make analytical numbers-people jump for joy, there’s no getting around the fact that creating stellar content requires creative juice. 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. It’s uncomfortable. By Justin P.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 25, 2013
    [Analytics] 6 Ways to Differentiate Your Agency
    Provide your clients with call tracking data, web analytics information, and conversion information and you will differentiate yourself. Imagine showing them how many appointments you''ve generated for them in a month (something which Conversation Analytics does, by the way). Conversation Analytics even takes it one step farther.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Analytics] Measure Metrics Like an Email Marketing Expert
    Email Marketing , analytics 'Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Analytics] Make Your B2B WordPress Website and Content Mobile Friendly
    Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 25, 2012
    [Analytics] Incorporating An Effective Email Automation Strategy
    After the webinar has occurred you can still use the report analytics to follow up and prospect ‘non-attendees’ who may have clicked on multiple messages, website links and/or webinar links. Email automation campaigns can be extremely tactical and effective if done right. What’s so good about using an automation tool?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Analytics] 15 Tips for Getting the Most From LinkedIn Groups
    It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. Do you agree?”. link]. Make it Personal. Follow Up.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Analytics] 5 Copywriting Tips to Enhance User Experience
    Google Analytics is a great way to know how people are interacting with your site. From which pages they visit, which keywords they searched to get there, to how long they stay, Google Analytics provides you tons of information. Check out our Beginner’s Guide to Google Analytics to help you get started. Making a purchase?
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Analytics] How to Calculate Social Marketing ROI
    It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. EMC Corp. 100,000.
  • INBLURBS  |  FRIDAY, MAY 11, 2012
    [Analytics] Who get you more business leads Google+ or Pinterest?
    But what are these analytics which led to these decisions? Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. Identifying the right Social Media Sites for business.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 22, 2012
    [Analytics] 6 Tips for B2B Vendors Becoming Publishers
    From web analytics to social monitoring to SEO, marketers need to be accountable for the outcomes of what they publish. Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. But noise isn't going to help you meet your goals.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Analytics] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Evaluate analytics data. 'We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. For the other 61.4%
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • BLOG MY CALLS  |  MONDAY, MAY 13, 2013
    [Analytics] Call Tracking: A Review of a Few New LogMyCalls Features
    'In the midst of our fast growth and the development of our private Beta Conversation Analytics functionality, we still find the time to enhance our current call tracking offerings! We''re awesome like that. We don''t screw around. On Friday we pushed a bunch of new code that improves several key features and functionality within LogMyCalls.
  • NUSPARK  |  THURSDAY, JANUARY 12, 2012
    [Analytics] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
    Measuring conversions and what to look for in your analytics. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
  • BUYEROLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Analytics] The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice
    How to respond : shift internal focus to understanding new rules affecting decision-making, acquired through the mix of analytics and qualitative insight, and support how buyers are making purchase decisions. © All Rights Reserved Kenny Madden. In part 2 of this series, I discussed the Buyer Orbit and the elements of the Buyer Choice Model. 
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 27, 2013
    [Analytics] The B2B Website Audience Litmus Test
    Develop possible scenarios across channels they frequent and determine how best to connect the dots (your website analytics can help with this, so can social media monitoring). 'Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. Why not? CXOs are: Too busy. Stop right there.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 3 Keys to Understanding Your B2B Content Needs
    One of the ways to evaluate this is through analytics. One of the coolest parts of analytics is the ability to set up conversion funnels. similar piece to this is the “ Behavior Flow ” tool within Google analytics that allows you to see how visitors are moving throughout all pages of the site, not just the conversion funnel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. 'If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics] SEO success for your blog in 10 easy steps
    Your analytics now tell you what keywords people use to find that post. How to do it – Look through your analytics to see what types of traffic you’re getting for a page. Another option is to write new posts relevant to the referring keywords and sites you’re seeing in your analytics. Here we go: 1)  Site-wide keyword strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Analytics] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Analytics] IDC Sees Massive Disruption From Industry’s Platform Shift
    The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
    Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Analytics] B2B Marketing | Business to Business Marketing Information Portal
    This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics. HOW TO. HOW TO. only little!
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Analytics] Best Social PR Guides and Tips of 2010 (So Far)
    Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.
  • HUBSPOT  |  FRIDAY, JUNE 1, 2012
    [Analytics] Answers to Your Top 10 Questions About Facebook #FB4Biz
    Check out our free guide, How to Monitor Social Media in 10 Minutes a Day for some other tips, and if you're ready to graduate to a paid social media monitoring tool that incorporates additional social media marketing tools and integrates with your other marketing tools and analytics, we happen to sell all-in-one software for that!
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Analytics] Taking Your Website to the Next Level: Getting your Website Built
    Susan Davis, Vice President of Marketing for Infobright, which develops and markets a high performance, self-tuning analytic database and a Loopfuse customer, provides her thoughts on the importance of website design: “At Infobright, we invested in a professional website design that we believe reflects well on the company. Creating Forms.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Analytics] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Use tools and analytics to determine the traffic and the competition, and then be smart about the selection.  I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. Query type: Purchase.
  • BLOG MY CALLS  |  TUESDAY, MARCH 19, 2013
    [Analytics] 5 Reasons LogMyCall is Excited for LeadsCon
    If there's one audience that knows how valuable call tracking and call analytics are, it is the performance marketing and pay-per-call crowd. 4) We're speaking about conversation analytics. LeadsCon begins today in Las Vegas. We're exhibiting and speaking at the show. Come and see us at the LogMyCalls booth (#622) if you're around.
  • LEADER NETWORKS  |  TUESDAY, MAY 1, 2012
    [Analytics] Strategy First, Platform Second. Please!
    They will likely want a private (gated) community, a member directory linked to their existing CRM system and a rich analytical back end to identify high-value customers' areas of topical interest in the community so the company can serve those customers better.and make more sales. What's your opinion of Platform X?" Will it scale?
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Analytics] Marketing Automation Trends for 2010
    The need for new analytical skills. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result. The response was overwhelming: see below for all 18 (!)
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t  it working?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Analytics] Social scoring and the business case for blocking Twitter spammers
    Steve — who has a great analytical mind — noticed that my message, sent out at the same time, was re-tweeted about the same number of times as Chris. Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. Steve asked.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Analytics] The Anatomy of an Effective Marketing Brain [Infographic]
    Instead, successful online marketing requires a combination of left and right brain thinking -- or "analytical" and "creative" thinking. 'The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Analytics] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Analytics] Marketo Goes to College
    According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Analytics] How to Grow Your Business with Inbound Marketing
    Analytics to measure include site traffic, SEO, your blog, social media and email. Artillery B2B Marketing Blog > The Forward Observer. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention. The same applies to business-to-business sales.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Analytics] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge on the web. You're a rockstar inbound marketer. Come on, what's more rockstar than that? But what's a marketer to do? Set Up the App. If you already have a HubSpot account, sign in!
  • HUBSPOT  |  MONDAY, OCTOBER 4, 2010
    [Analytics] Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic
    Excellent Analytics Tip #18: Make Love to Your Direct Traffic. Marketing Takeaway: Implement web analytics tools appropriately so you can correctly identify and give your direct traffic visitors the love they deserve. Web Analytics, The Wonder Cure for Funnel Crappiness. Web analytics, of course! The solution? Be human.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Analytics] The missing topic on b2b digital lead generation: advertising
    You need to tag all digital messages so that analytics can measure the visitors. But you should still track ROI by estimating your pipeline conversion rates and evaluating lead performance via analytics. Remember advertising?  Remember media plans?  Don’t believe it.  SEO marries the user queries with my solutions. Event sponsorships.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Analytics] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 12, 2014
    [Analytics] Big Data Buzz – Are You Answering the Call?
    The best course of action would be start small and prove the value of data-driven analytics across one aspect of your program. 'The following is a guest blog by Kelly Wrather, Senior Manager, Content Marketing, Kenshoo. Do you consider Big Data to be just another buzzword? Well, the tides seem to be changing. Click to enlarge image below.).
  • FUNNEL FOCUS  |  MONDAY, AUGUST 2, 2010
    [Analytics] Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
    She is a proven problem-solver, with a solid track record in demand creation, lead nurturing and lead management at companies such as Composite Software, E2open, Host Analytics, LiveOps, Saba and Workstream. Sue Hay. Cari Baldwin. Take a look at 8 Tips for Demand Generation Program Improvement: Define a Qualified Lead. Develop Personas.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Analytics] Social media and thought leadership: The virtuous circle for B2B marketing
    It can be as sophisticated as using high-end monitoring and analytics services like Radian6 or Nielsen BuzzMetrics , organizing "Innovation Jams" like IBM , or building your own customer communities to ensure a steady flow of deep customer insight. This all seems fine, but I think it's far too limited a view. Make sense? What do you think?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Analytics] Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World
    new BI platform called Advanced Analytics to visualize meaningful trends in your call data. New Advanced Analytics Provides Actionable Insights Through Enhanced Reporting. 'Today Ifbyphone is proud to introduce our Spring 2014 Release. Introducing the Next Generation of SourceTrak: Richer Data from 50% Fewer Numbers.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Analytics] 12 experts define Key Performance Indicators (KPIs)
    KPI metrics translate complex measures into a simple indicator that allows decision makers to assess the current situation and act quickly.” –  KAIZEN Analytics. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. Every business should have them.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Analytics] 4 simple truths about content marketing re-imagined
    Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? 'Content marketing is still a new field, and it remains dynamic and evolving. This article will highlight some basics to keep you current with the state of the industry. Good luck!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Analytics] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. 'by Eloqua | Tweet this Is your organization customer obsessed? To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about. Eloqua AppCloud.
  • SALES LEAD INSIGHTS  |  FRIDAY, AUGUST 21, 2009
    [Analytics] Business Software Marketers: Finally a Conference Designed Just For You!
    The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., It involves driving traffic, generating leads, and building authority. How will you research keywords? Google Trends.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 13, 2010
    [Analytics] B2B Content Marketing: Think Like a Reporter
    Using Google Analytics, Alerts, and social media to develop content ideas. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. We make widgets.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Analytics] 8 Steps to Build An Inbound Marketing GamePlan
    STEP 6: Establish dynamic budgets that can be easily shifted based on campaign performance and analytics. The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. But first you need a plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Analytics] Why Hackers Take Down Sites (and How to Protect Yourself)
    Keep an eye on your analytics. Keep an eye on your analytics. 'By Kerry Gorgone, {grow} Contributing Columinist. Why do the Bad Guys try to take down our websites? In my (admittedly limited) experience with hacking, the main result of a denial of service attack seems to be annoyance on a wide scale. As it turns out, I was half right.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Analytics] 7 B2B Buying Signals Marketers Should Pounce On
    With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. If you don’t have analytics or lead alerts set up, don’t wait. Nothing.
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics] Should you invest in conversion rate optimization?
    Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation We believe the best approach focuses on three key elements:  . ?Relevance Conversion Tactics
  • BLOG MY CALLS  |  MONDAY, DECEMBER 23, 2013
    [Analytics] Merry Christmas from LogMyCalls
    Sure, we write about call tracking and Conversation Analytics sometimes, but usually we write about the latest marketing tips, trends, and best practices. Our White Papers, on the other hand, are designed to educate about call tracking and Conversation Analytics exclusively. 'It''s been a wonderful year at LogMyCalls. The blog is good.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] Why content marketing will make your small business sexy
    Sure a firm can dive into analytics to measure traffic, find the search words people are using to find them, and the type of content they seek. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. The world of visual branding solutions is kinda, sorta my bailiwick.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Analytics] Identify Website Users: Capture More Sales Opportunities
    Website traffic counts, page views, cost-per-click and return visitor numbers are standard fare in Google Analytics, WebTrends and other sites. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU?
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Analytics] 11 Lesser-Known LinkedIn Features You Should Be Using
    This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Another great feature of the company page is the ability to collect insightful analytics regarding the level of engagement for individual posts, trends across key metrics and follower demographics.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 17, 2010
    [Analytics] Why our thought leadership is broken
    The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. What’s the point? But it happened. Check.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 17, 2013
    [Analytics] 5 Reasons Agencies Should Include Call Tracking as Part of Adwords Packages
    Imagine being able to give clients access to a White Labeled call tracking and call analytics solution like LogMyCalls. 'The other day I was on the phone with the Director of SEM at a large local marketing agency. This man was a true PPC and Adwords expert. As we were talking about call tracking for PPC ads, a lightbulb went off in his head.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Analytics] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. 'ValueTrack is an easy-to-use AdWords URL-tagging feature. You can use this information to fine-tune your campaigns and settings for better performance. Why is it important? network}. creative}.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Analytics] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    Analytics tools:   Right now I can view my website stats on my iPhone.  Currently I use the Analytics Lite app for this, though Omniture has a Sitecatalyst for iPhone app that has had great reviews, too. . The analytical B2B marketer will consider these a must have. Iphone Apps for B2B Marketing. I disagree.   .
  • BLOG MY CALLS  |  FRIDAY, AUGUST 9, 2013
    [Analytics] Phone Calls: The King of Direct Mail
    The data flows into the analytics dashboard in real-time. 'You''re a direct mail firm. When you launch a 1000 piece mailing for your client, what do you want to happen? What is your goal? Do you want to generate a certain number of phone calls, visits to your client''s business? hope your first goal is revenue. The Importance of Phone Calls.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    [Analytics] Sales Training: 5 Ways Call Recording Can Help
    Why on Earth would these companies use an award-winning marketing analytics and call tracking solution to help them with sales training? 'Did you know that a substantial portion of our clients are sales training companies? These range from one man band sales trainers to some of the biggest training companies in the world. They just don''t.
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Analytics] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. 'Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 4 B2B Spend Trends for 2012
    What is interesting, though, is that marketers are increasing program spend faster than people spend – which likely represents the increasing importance of digital, analytics, and marketing automation. We’ll have more on marketing automation and analytics  in a few weeks (get excited!),
  • VIEWPOINT  |  FRIDAY, APRIL 12, 2013
    [Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance
    CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. 'Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing.
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Analytics] Why Marketers Should Fear Mobile Marketing
    Whatcha gonna do when they come for you … and your video sharing analytics!” Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Watch this!”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Analytics] How to Measure Your Social Media Lead Generation Efforts
    Analytics. Using social analytics is particularly important for gathering lead gen metrics. in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social marketing initiatives. Follow her on Twitter @ashjbee. Opportunity. Conversion. Engagement. Opportunity.
  • B2B VOICES  |  TUESDAY, JUNE 7, 2011
    [Analytics] Social Business? I Have Just the Award for You
    In addition to Social Business, there are also categories for Cloud Computing, Mobile Enterprise, Emerging Tech, and Advanced Analytics. Constellation Research announced its new Constellation SuperNova Awards yesterday, and yours truly is the PR agency lead and on the judging panel for the Social Business category.  The site: Here. Go to it.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Analytics] 5 Steps to B2B Marketing Success
    With sophisticated analytics and reporting, MA tools will also give you insight into what is working and what not so you can adjust and improve your campaigns. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Analytics] The Real Value of Content Marketing for Industrial Companies
    For the moment, I am going to set aside analytics and ROI measurements and focus on the real value of content marketing as it relates to industrial sales. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. They are the specifiers of your product.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • SAZBEAN  |  THURSDAY, JULY 22, 2010
    [Analytics] What if Your Site is Invisible to Google?
    Google Analytics – Are you getting any traffic from search engines in your traffic sources report? I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. How Do I Fix My Site? Thoughts?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Analytics] 3 OTHER Things Your SEO Team Should Be Doing
    This means they are consistently on your site, assessing your competitors’ sites, and in Analytics, so they likely know what works and what could be improved. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring.
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