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  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 14, 2015
    [Analytics] 4 Tips To Rock Your Content Marketing With A Small Team
    We know you love your Google spreadsheets and 900 logins for all of your analytics platforms (right??) Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case. Get yourself some good content marketing software. Content Marketing
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 2, 2015
    [Analytics] The simplest way to improve your website search
    If you don’t, then you need to get this website search analytics software from SoloSegment. I understand that many of you get a bit spooked by IT topics. You don’t need to be technical. You just need to care. There is a simple way to improve your site search. Immediately. And anyone can do it–even you. Like this post?
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 21, 2015
    [Analytics] Marketing data technology: making sense of the puzzle
    Data) Discovery encompasses a wide range of human-driven functions, from predictive modeling to digital analytics. Social Analytics functions will, for instance, be best performed by tools specialized in the retrieval, storage, and processing of social feeds. Of those, certain functions are not exclusive to the marketing space.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Analytics] 7 Top Trends to Impact AEC Marketing in 2016
    Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. 3. What’s the antidote? Building a strong brand, both online and offline.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Topic #1 — Lead generation is king.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Analytics] The Importance of Blogging in BtoB Demand Generation
    Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Inbound Marketing. The next highest percentage for any source was 3.52%. Only one hand went up. blog is the gift that keeps on giving.
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is Image via CrunchBase. Decide for yourself. Increase awareness?
  • SYNECORE  |  TUESDAY, DECEMBER 11, 2012
    [Analytics] Integrated Digital Marketing: Lessons From the Cat Food Aisle
    As my brain’s analytical impulse kicked in, discounted pricing offers and compelling brand titles caught my attention. Finally, regardless of success or failure, businesses should review data analytics and elicit customer and sales team feedback to constantly refine their messaging. Yesterday evening I was one such consumer.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 6, 2015
    [Analytics] Are CMOs Putting Too Many Eggs in One Media Basket?
    Image credit: Pear Analytics. Editor’s note: this post was originally published on the MeasureMyBrand blog. According to   recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. And how can CMOs make such decisions?
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 2, 2014
    [Analytics] Why CMOs and CIOs Are Different and How to Bridge the Gap
    The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career.
  • HUBSPOT  |  MONDAY, AUGUST 20, 2012
    [Analytics] New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]
    Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Either scroll straight down to the infographic, or read through some additional analysis below. How Marketers Are Using Social Media in 2012. This comes as no surprise. EST. Register here
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Analytics] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Oracle Eloqua Profiler.
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. Takeaway.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Analytics] The CMO Six-Pack: How to Pump Up Your Pipeline
    Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. 5. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Optimizing the sales funnel. Gaining greater insight into our audience. Implementing lead tracking. Improving database hygiene.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Analytics] 4 Marketing Roadblocks to Customer Obsession
    Aberdeen research, for example, found that 67% of marketers report using analytics for campaign development, and another 56% report using analytics to improve customer relationships. Analysts and industry leaders are now rallying around this concept, labeling it “customer obsession.”. Limited access to our “characters”.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7 million visitors , and accumulated almost 80 thousand comments.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Proficient in web analytics and keyword tools. Analytics. I've written my share of blog posts about content marketing. mean, where do I start? Not bad.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Analytics] HBR and Marketo Team Up: The Marketing Org for the Digital Age
    That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer.
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Analytics] 8 Habits of Marketing Automation Experts
    Marketing automation experts dive deeply into analytics. At Volacci, we recommend using Google Tag Manager to Drupal marketers plus the Google Analytics module to help collect the highest quality data. 4. At Volacci, we work with a lot of Marketing Automation experts. How many of these do YOU practice? 1. They Know Their Target Market.
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Analytics] 5 Free B2B Marketing Tools
    Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. 1. Google Analytics. With Analytics, gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I’m excited to see my digital media and data background combine with social media measurement to attempt to answer these questions. And you hit a fundamental disconnect. 40% of clicks are from micro companies.
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Analytics] The Metrics You Need to Measure Lead Nurturing Success
    This is an excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Why, their marketing analytics, of course! Before we get started, let's review the 4 important metrics you should have handy in your analytics tools to measure your lead nurturing performance. But where does that data come from?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] 4 Dimensions of Effective B2B Marketing Plans
    Being able to evaluate these scenarios in one place simplifies the process and puts these analytics to good use — showing you where to get more bang for your buck. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Demand Modeling.
  • SALES ENGINE  |  THURSDAY, MARCH 17, 2016
    [Analytics] Content Marketing is More than a Branding Exercise
    Of course, gathering those insights requires tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. Once upon a time, branding was the main focus of marketing departments. Sales Enablement
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Analytics] How to Track, Analyze, and Improve Your SEO Strategy
    This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!
  • LATTICE  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Find High Potential Targets.
  • SAZBEAN  |  FRIDAY, JUNE 15, 2012
    [Analytics] The Big Data Challenge: How to Develop a Winning Strategy
    To be successful you will need Data Scientists on your team, professionals who are adept with the analytical and visualization tools required to process and recognize patterns in data and who are equally comfortable with business concepts and operations. CIO— Big Data is exciting stuff, but don’t take my word for it. News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Break Through on Email with Easy-to-Use KPIs
    Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. Be data-cated. Now let’s talk data. Engagement.
  • B2B LEAD BLOG  |  MONDAY, MARCH 9, 2015
    [Analytics] Overcoming the Top Challenges of B2B Marketing
    In only the past few years you have probably incorporated social media, mobile technology, and big data analytics into your work, and what you do on a daily basis may be quite different from what it used to be. If you’re a B2B marketing professional, you work in a dynamic, fast-changing world. The challenges that […].
  • BIZNOLOGY  |  THURSDAY, MARCH 31, 2016
    [Analytics] What “test and learn” looks like in practice
    Whether your analytics suite calls them landing pages or entry pages or what-have-you, you’re interested in finding out where prospects start their journey on your website or app. Most analytics tools can tell you how often any given page leads to a specific conversion action. To do this successfully, of course, you need data.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. Here are some of the ways marketing automation data and analytics suites can help sales and marketing execs optimize performance: Site analytics, including who’s coming to your site, how they got there, and what they did.
  • SAZBEAN  |  SATURDAY, JANUARY 28, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of January 28, 2012
    Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging (eMagine). Here are the top Internet strategy, marketing and technology links for the week of January 28, 2012…  . Social Media Trends With Benefits in 2012  (Marketing Profs). Blogging, feedback and improving   (Internet Marketing). News & Notes
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. It’s “Top Heavy 2? Yes, you read that right.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Analytics] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. increase from 2014. But how do you get started? Enough said. 4.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Analytics] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    The most effective way to determine ask amount is with predictive analytics. Predictive analytics platforms, such as ExactAsk , source Big Data about your donors from places where existing information can be found, including: Email marketing. One possible reason is your team is missing the mark on some key campaign attributes. 1989).
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. So what do these A/E/C firms need to know about marketing in 2015?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 28, 2015
    [Analytics] Top 10 Modern Marketing Posts of 2015
    And if you have a blog with analytics installed, which seems to be standard with all blogging software, you can look at the top posts of the year. One of the best ways to understand your audience is to see what content resonates with them. When an older post starts getting lots of search traffic, it becomes a gift that keeps on giving.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Analytics] Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
    ” 3) Check out the current trending topics on Pinterest Analytics. Take five minutes to visit Pinterest Analytics to check out trending topics, brainstorm a few ways to connect those topics back to your brand and pin the result. Finding time to maintain your social media presence can be difficult, but expanding it? Not to worry.
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Analytics] The 9 Website Performance Metrics That Matter
    By measuring your website performance metrics and refining your website based on those analytics. When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. But how do you ensure this? Repeat Visitors.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] Key B2B Demand Generation Strategies for 2015
    One is predictive analytics. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both?
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Analytics] How to Archive Your Twitter Feed in Under 5 Minutes
    There are a number of social media services and analytics programs that provide such features, but if you want the raw data. Twitter is the most instant of the mainstream social media tools. But, perhaps you want an organized archive of your Twitter presence. there is no better source than Twitter itself. twitter , social media marketing
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Analytics] 16 Enigmatic Business Blogging and Other Marketing Stats
    Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% of total marketing budgets currently to 11.7% As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Image credit: Association of National Advertisers.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Analytics] The Marketer’s Alter-Ego: The Project Manager
    Some of the skills any effective marketer needs are obvious, like the ability to understand and make good decisions based on marketing analytics. Whenever you invest time or money in any marketing activity, you should be using marketing analytics to judge its value. Author: Raymond Coppinger Behind every great marketer there is a…what?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]
    Tweet This Pick-Up Line. 5) "Baby, you can give me a call-to-action anytime …" Tweet This Pick-Up Line. 6) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Why not open with a corny (yet endearing) marketing pick-up line?!
  • CRIMSON MARKETING  |  MONDAY, JUNE 17, 2013
    [Analytics] 3 Lessons to Improve Customer Loyalty
    Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Think about this in terms of supply and demand. ” 3.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Analytics] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. The end goal of any data and analytics program is to achieve more accurate, closed-loop reporting.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] When free social listening tools don’t cut it
    Look for extensive machine learning and text analytics in the tool you select to be confident about its calculation of sentiment. Every day, someone asks me why they should pay for social listening technology. Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is that they shouldn’t.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Analytics] Sales Enablement Danger
    We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Analytics] 20 Experts Provide Their Content Marketing Predictions For 2016
    Already there are several platforms on the market that offer several of the eight distinct content marketing workflow scenarios (creation; curation & aggregation; distribution; analytics; governance; etc.). Last week I ran my own content marketing prediction : A Correction In The Advertising Market. But what the heck do I know? think not.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Digital Marketing 2016: Top 100 Influencers and Brands
    Measurement, analytics, statistics, quantification, optimization – these are the stuff of proven strategies. Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Google Analytics. WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Analytics] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
    Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. This is much, much easier to do when you have a closed-loop marketing analytics system , but you can do it manually -- just know it will be time consuming. The 6 Marketing Metrics Your CEO Wants to See. 1) Customer Acquisition Cost (CAC).
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Analytics] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    Chad Burmeister is excited about predictive analytics, despite what he sees as their shortcomings. We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Why did we ask? Here's the problem.
  • HUBSPOT  |  MONDAY, OCTOBER 12, 2015
    [Analytics] These Brands are Proving How Effective Periscope Can Be
    While “test, test, test” is always the mantra when skilled marketers are trying to figure out a new strategy and set of tactics, the most effective method for judging what works is still largely lacking on Periscope: quality analytics. In some cases, we stopped there, labeling it yet another flash-in-the-pan flavor of the month social app.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    Your sales team will be sure to appreciate your help in sharing these stories. 9) Provide Analytics to the Sales Team. Marketers shouldn’t keep their analytics reports a secret. Share your analytics openly and willingly, and you’ll start to improve your relationships with sales. Top-Funnel Tactics. But that’s not all.
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Analytics] Lead generating machine: is your website actively helping your business grow?
    Your website must evolve and adapt based on the customer data you gather from a number of sources: your CRM, web analytics, social analytics, sales, and more. Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. Layout Matters.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] Non-Obvious Ways To Manage New Martech Investments In B2B
    But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. Wright lists analytics and tracking first on the list. Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology. Learn.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Analytics] How Kele Developed a Personalized Email Strategy
    Identify the similarities and difference between types of buyers to ultimately become a more analytical marketer by basing decisions on data-proven strategies. She focuses on the implementation and ongoing innovation of marketing automation tools, and their integration with CRM solutions. Follow Jen on Twitter @Jenny_Iggy. Email marketing
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Analytics] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. Message selection also relies on advanced analytics to recommend the right content for each individual and to find the best-performing messages for groups.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics] 5 Steps To Emails That Get You New Customers
    This usually requires some prior analytics or understanding of your target audience. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. The Email should be simple and concise.  The Action Button must be Specific. 
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Analytics] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here.
  • LEADER NETWORKS  |  TUESDAY, MAY 1, 2012
    [Analytics] Strategy First, Platform Second. Please!
    They will likely want a private (gated) community, a member directory linked to their existing CRM system and a rich analytical back end to identify high-value customers' areas of topical interest in the community so the company can serve those customers better.and make more sales. What's your opinion of Platform X?" Will it scale?
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    [Analytics] How to Use Video Marketing To Get More Sales and Increase ROI
    Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Why Video Marketing Works.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Analytics] Do you want to be a marketer or do marketing?
    For example, if your motivation is that you want to be an analytics person for a big company, or you want to be the CMO, or you want to be the top-rated marketer where you work, that is actually a red flag. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 26, 2015
    [Analytics] This Week in Content Marketing: The Coming Crisis in #NativeAdvertising
    Many of these new apps are also designed to shut out analytics and other trackers used to optimize web pages in Apple’s Safari browser, reports Marketing Land. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with this week’s #ThisOldMarketing example: Burger Chef.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 19, 2016
    [Analytics] OneSpot Offers Automated Content Selection Targeted at Long Term Results
    content analytics engine automatically classifies existing content without manual tagging. As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone!
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Analytics] 5 Power Players You Need On Your Lead Management Team
    Capture : Once a lead makes its way to the website, use forms (and prospecting and analytics tools) to collect email addresses and turn a prospect into a bona fide lead. Analytics tools (such as website visitor tracking apps) will give you immediate insights into the needs of your lead. But there’s good reason for that. Designer.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Analytics] Paid Advertising 101: Understanding Search and Display Advertising
    Unlike other forms of advertising, which often rely on indirect or anecdotal analytical measurements, platforms like AdWords and Bing Ads provide a constant stream of actionable (often real time or near real time) campaign performance data. One really useful feature of AdWords is the ability to link with your Google Analytics account.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. Ninety-nine percent of the time, I enthusiastically answer these questions. Listen.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Tags: Digital Planning Social Media Uncategorized Analytics CMO Strategy
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    This is seriously cool stuff that''ll appeal to any of the analytical marketers out there, but again, the Unknown bucket looms large (much like actual Google keyword analytics ). I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). knew they liked me. ). Check out what''s new.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Analytics] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Analytics tools are your friends. To reach the largest audience, you need to be able to measure what works and what doesn’t, just as you would with any marketing analytics. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Here are five notable tips from the session.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Digital Planning Social Media Uncategorized Analytics CMO StrategyI guess it’s not surprising that marketers still find themselves justifying social media spend/plans to others in their organization. 
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    But in all the hype about automation, data, analytics and tracking, it’s easy to forget  numbers sometimes don’t mean anything , to paraphrase data scientist Cathy O’Neil of Mathbabe. Analytics / Big Data Digital Marketing investments KPI marketing ROI Let’s talk investing. We’re all in agreement, right?
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Analytics] How to Transform Yourself into a Marketing Technologist
    In an age where virtually every marketing initiative is quantifiable, having a basic grounding in statistics, logic and analytics will help you meaningfully interpret data so you are better able to translate your findings into actions that will refine existing campaigns and shape new ones. Here’s the crux of my argument. Make it Happen.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] 30 Must-Read Growth Hacking Resources for Digital Marketers
    There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. This blog is written by the super-sharp team behind Colibri, a leading analytics tool for lean marketers. Growth hacking …  Is this a new buzzword or a must-have skill for a digital marketer? Startup Marketing. Andrew Chen. QuickSprout.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Analytics] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    When we look at our site analytics and conversion rates, pinning has a great ROI. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it. Should surprise no one. Video   is all about storytelling.
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Analytics] What Google Really Doesn’t Want You To Know About Search
    Review your web analytics to find other potential sources of traffic you can use to grow your brand’s awareness. The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important? And, more importantly, what does it mean for your business? Read on and see. Expand your reach.
  • SNAPAPP  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] 5 Practical Tips to Manage Your Next Marketing Campaign
    Dylan Whitman, co-founder of Brand Value Accelerator marketing agency, believes that “The most important aspect of any campaign, and most especially integrated campaigns, is putting the proper analytics and attribution methods in place to really understand how you're achieving conversions and/or results.”. It doesn’t have to be like this!
  • TONY ZAMBITO  |  SUNDAY, MARCH 6, 2016
    [Analytics] 4 Myths Preventing True B2B Customer Understanding
    Such as: To confuse a preponderance of data analytics, for example, that is focused on confirming current assumptions as “new” customer insight. by Alex Auda Samora. There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  What is this big problem? Enjoy.).
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    This will allow it to trade on the carbon credit marketplace and "build a sustainable future for their territory.”. 5) Google Analytics. Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. and U.K. Google Apps in Action.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Marketers are smarter
    Constant Contact , HootSuite , Zoho )      Giants such as Google provide free tools such as Google Analytics  for free as a loss leader.    It’s not just small business that benefits.   Any marketer who wants to quickly develop a business case for a tool without IT approval can now do so. Would have been a great  B2B marketer.
  • SAZBEAN  |  THURSDAY, JUNE 3, 2010
    [Analytics] Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Show notes. SpeedInlineSkateWheels.com. Yooper Steez. Zappos.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Analytics] Why Your Company Should Hire an Inbound Marketing Agency
    Most successful inbound marketing strategies combine five core lead generation and lead conversion tactics—Content Creation, SEO, Social Engagement, Lead Nurturing, and Data Analytics & Measurement—into a single, integrated approach. Data Analytics & Measurement. What is Inbound Marketing? Why Companies Are Shifting to Inbound.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Manage your efforts with marketing automation software; analyze your performance with web analytics. In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Help, don’t hinder them.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 8, 2011
    [Analytics] Service Firms that Generate Online Leads Grow Faster
    SEO, blogging and web analytics were considered the most effective online tools. Evidently that’s not the case. recently read a post on the PRSA Newswire about a study that was just completed by Hinge Marketing on 500 service companies that used online leads as part of their lead generation strategy.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Analytics] Emergence of Demand Generation Role Drastically Alters Marketing Landscape
    Of course there are many things that go into demand gen – data analytics and management, search, webinars, demos, content marketing, customer referral programs, and the like – but probably the central activity of this crucial marketing function is lead generation. Let’s examine what you can do about this problem. Moore’s Law ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Analytics] What Were The Most Effective B2B Marketing Tactics of 2015?
    Although Google Analytics data suggests desktops still rule, I believe this is going to change pretty fast — and much faster than we think.” — Dianna Huff , Huff Industrial Marketing, Inc. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Analytics] Expert Interview: How to Get Started with Marketing Automation
    And the backbone of all this is the fact that all of these different functionalities are tied together with usually quite robust analytics. And it's all of these different filters and analytics that illuminate more and more opportunities to use technology from start to finish in your marketing automation process. Image Source: HubSpot.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Analytics] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Professors Share Observations on the State of B2B Marketing
    Peter Fader , Professor of Marketing, Co-Director of Wharton Customer Analytics Initiative, The Wharton School of Business, University of Pennsylvania. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P. Jeffrey L.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. It''s understandable.
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