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  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 19, 2011
    [Analytics] QR Codes: Is Your QR Code Secure?
    Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. Perform your due diligence before selecting your QR code generator. Test Your QR Code.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] Ello and the weird economics of social media
    gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Ad-free you say? Is it possible? Ready to roll? Scott Monty.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., on popular social networking sites. It involves driving traffic, generating leads, and building authority. Google Trends.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Analytics] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    What’s more, an outsourced CMO is current on all forms of marketing – from influencer marketing, content marketing, social media marketing, Facebook ads, search engine optimization (SEO), retargeting, gathering data and analytics, affiliate marketing, media buying, and more. Outsourcing your marketing strategy entirely has some big benefits.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Analytics] 6 B2B Marketing Best Practices for Instagram
    Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising.
  • FATHOM  |  MONDAY, SEPTEMBER 23, 2013
    [Analytics] Overhauled Fathom Website Brings Responsive Design, Human Touch
    Reinforced company identity and philosophy (what distinguishes us from other marketing/analytics agencies). Last Thursday, we officially unveiled our redesigned updated website. OK, let’s call it a mini-redesign. More intuitive navigation. Warmer tone, more colors. More prominent buttons/icons. Better-looking and easier-to-use forms.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Analytics] 32 B2B Marketers to Add to Your Google Plus Circles
    Mike Volpe (HubSpot)  - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins)  - A digital and B2B marketer with a background in analytics and online media. How so? Co-founder, ClickZ. Jeffrey L. Andrew M.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Analytics] How to Develop an Authoritative Voice in Any Content Niche
    Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis. La de da! Content Interviews. Distinctive Tone.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Analytics] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. 2) Targeting Effectively. Why It's a Challenge: With more and more advanced analytics tools available, marketers are being held to a higher standard. Every marketer faces different challenges. And hey -- that’s great!
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] 11 Reasons Your LinkedIn Company Page Sucks
    You're Ignoring Your Analytics: Make use of your LinkedIn Company Page's built-in analytics tools to measure and improve the effectiveness and performance of your page. Up until recently, the value of a LinkedIn Company Page was minimal. 11 Reasons Your LinkedIn Company Page Sucks. 1. How does your LinkedIn Company Page stack up?
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Analytics] Visual Social isn't Vanity, it's Vital.
    At a recent networking event I attended, I raised the question of why it''s difficult to access metrics from visual channels (particulary Instagram) on a large amount of analytics platforms. And because of that "we don''t monitor Instagram analytics because they are just another vanity metric.". test.". The like/favorite/rating. 3.
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics] 3 Big Questions With SEO Expert Chuck Aikens
    Today, SEO is an analytical science that’s constantly changing. Captora is kicking off our influencer blog series-  talking to influencers in digital marketing about topics marketers care about! Search engine optimization isn’t what it used to be. One important trend Aikens thinks digital markets should consider?
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 4 Attributes of Your Next Content Marketing Superstar
    Starting with workflow through to publishing, promotion and finally, analytics. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Analytics] 6 Characteristics of Social Media Winners
    Analytical. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Subject matter knowledge is essential. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. Engaging. Empathetic.
  • RADIUS  |  FRIDAY, JANUARY 15, 2016
    [Analytics] Webinar Recap: Managing Effective Territory and Vertical Campaigns
    Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. Max Nicassio is a Customer Success Manager at Radius.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Analytics] Quit Obsessing About the Customer Journey
    These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. If he visits 5 Web pages?
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Analytics] Why Your Company Should Hire an Inbound Marketing Agency
    Most successful inbound marketing strategies combine five core lead generation and lead conversion tactics—Content Creation, SEO, Social Engagement, Lead Nurturing, and Data Analytics & Measurement—into a single, integrated approach. Data Analytics & Measurement. What is Inbound Marketing? Why Companies Are Shifting to Inbound.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Analytics] The Future of Chatbots in Marketing [YouTube Live Event]
    As Chief Analytics Officer and VP of Product, Colin employs data to drive better decision making across businesses of all sizes, including high-growth start-ups & large corporations. Prior to Slack, he helped build Twitter's analytics products & quick promote tool for small businesses. So, what does this mean for your job?
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics] The Death of Desktop, in 5 Charts
    Earlier this month, comScore, a media analytics company, released  its annual report  on cross-platform media usage. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. It was nothing short of  cringe-worthy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Analytics] The One Thing That’s Better Than Knowing Your Customers
    Google Analytics can show you the data for 3-6). harder to decipher, but again, a CRM or Google Analytics can help). Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. Surveys.
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 26, 2016
    [Analytics] 95% of CMOs Struggle With Customer Journey and Adaptability
    That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. In a word: Yikes. The data sits in silos, literally wasting away. " What's A CMO To Do? "From a data, technology and process standpoint the tools are there. CMO Corner
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Analytics] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Vidyard achieved the highest score for current offerings among all participants in the report, landing highest possible score for 23 of the 39 criteria, including administration, syndication and distribution features, sales enablement workflows, enterprise application integrations, reporting and analytics, global support and security.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' This is Brian , our CEO. He''s also a data guy. Hey Brian! Nice Sombrero!"
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Here is a  quick reference  for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Analytics] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Analytics – goals, annotations, customize tracking, strategy is built off of this data. Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page. 
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] How to Blog without Boring Readers in the Holiday Season
    Check out blog analytics to see what is trending and adapt your own blog entries to have more SEO opportunities. How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! So what does the holiday season mean for your blog? Several things! Photo Source).
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? # WTF. View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Analytics] How Closed-Loop Marketing Works
    Here is what that data can look like, depending on your marketing analytics software. Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. The tracking token is added to the end of a link, allowing your analytics tool to pool a certain group of traffic.
  • INFER  |  MONDAY, APRIL 18, 2016
    [Analytics] Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword
    Predictive analytics brings a whole new perspective to ABM, but it’s important to be strategic about how you leverage it to avoid adding more noise. If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an A ccount based marketing (ABM) approach into your outbound strategy.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Break Through on Email with Easy-to-Use KPIs
    Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. Be data-cated. Now let’s talk data. Engagement.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. We’ve all been there. This makes sense. No one wants to deal with the consequences of implementing a product that is disconnected from other critical systems — duplicate data, manual work, and incomplete insights.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Analytics] How To Evaluate Software Integrations: 3 Important Considerations
    For example, imagine implementing a new analytics tool that is meant to help your sales team access data about their key accounts. We’ve all been there. This makes sense. No one wants to deal with the consequences of implementing a product that is disconnected from other critical systems — duplicate data, manual work, and incomplete insights.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . CMOs and Marketing VPs need to step up and take responsibility for revenue production.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Analytics] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Santi Subotovsky identifies “five key elements of an effective content marketing strategy, along with a list of applications to help marketers execute on each element,” from content curation and creation through workflow management (where “platforms such as Kapost and Zerys can help”) and analytics. How I.T. Amanda F.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Analytics] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    Analytics Tools. 16) YouTube Analytics - With YouTube Analytics -- which they revamped about a year ago -- marketers can measure the effectiveness of their videos just like any other content they create. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family. Maybe.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Analytics] The Top 9 Ways To Increase Your Reach With Paid Social
    While reviewing your analytics, if you see a post that could use some extra eyeballs or could potentially go viral based on the current organic reach, click the Boost Post button and you’ll be shown audience targeting, scheduling and budgeting options you can choose from to promote your posts. Boost posts when you create them. Photo Source.).
  • CHIEFMARTECH  |  MONDAY, MAY 16, 2016
    [Analytics] Whoa: marketing technology budgets are now surpassing advertising
    million was allocated as follows: Marketing and analytics software purchased as a service ( 24.4% ). And collectively, between internal and external providers, 46.5% of the marketing technology budget is spent on services — which is nearly 90% more than what is spent on marketing and analytics software-as-a-service. But I digress.).
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Analytics & Business Intelligence: Business intelligence research shows that the majority of Best-in-Class organizations (79%) have an executive level champion for data strategy. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. You can follow her on Twitter via: @ElissaFink. Industry: Retail.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics] Get & Keep Customers with iPhone Apps
    Analytics Pro. With Analytics Pro, you can easily track website visitors, top content and the source of referrals. The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. Thanks, Henry. We’re big believers in mobile. Facebook.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Marketing’s Broken Foundation: Measurement
    Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. recent research result from ITSMA and Vision Edge Marketing is eye opening. You Don’t! Step 1. Step 2. Step 3. Yikes!
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Analytics] Why Is It So Hard for Millennials to Become Content Strategists?
    The job calls for a healthy mix of editorial talent, analytical abilities, marketing know-how, great communication and management skills, and planning proficiency. Think of it this way: Content strategy is a mixture of journalism school, a communications degree, a marketing degree, and a data analytics degree. Great! you say.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Analytics] The Six Best Google+ Marketing Tools
    Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: free.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. Lead innovation.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] Are Smartphones Making Us Stupid?
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. wouldn’t recommend it).
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Digital Marketing – What Are The Top Goals And Challenges?
    Web analytics. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. This was reported as the number one challenge by 15% of the digital marketers surveyed. The top tools used by digital marketers included.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Analytics] Double Your Publication’s Visits from Social In 10 Minutes a Day
    then get posting. 2) Use Analytics to Your Advantage. With social media, 10 minutes of analytics every week can can be more helpful than 4 hours once every month. Start by looking at clicks, shares, likes/favorites on the platform side, and sources of traffic to your site from your own web analytics. Media
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [Analytics] Oracle Buys ATG: Bad News for Marketing Automation?
    Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. So… Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 nuff said. So much for the obvious.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Tags: Digital Planning Social Media Uncategorized Analytics CMO Strategy
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] You’re Blogging It Wrong: 5 Common Content Mistakes
    Consider your blogging strategy to be a way to bring in new visitors and turn them into returning visitors willing to share your content with others, listen to what matters to your audience, don’t try too hard to write original topics for every post, learn from your past analytics, and value what you do for what it is. You’re busy. Takeaway.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Analytics] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Sounds great, right? Marketing automation is also not a content generator-.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Analytics] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization),  marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Analytics] 10 Groups to Join on LinkedIn if You’re in Marketing
    Measurement and web analytics. 2.  The group says its goal is to “apply ABM-principles and techniques, like 1:1 marketing, customer analytics, strategic account planning, and others to improve marketing effectiveness from customer and prospect engagement through to the sale.” Infographic ©2016, Statista. for marketers. Online PR.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Analytics] How to Track, Analyze, and Improve Your SEO Strategy
    This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    But in all the hype about automation, data, analytics and tracking, it’s easy to forget  numbers sometimes don’t mean anything , to paraphrase data scientist Cathy O’Neil of Mathbabe. Analytics / Big Data Digital Marketing investments KPI marketing ROI Let’s talk investing. We’re all in agreement, right?
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Analytics] Video Tech Company Leverages SEM to Drive Enterprise Leads
    From Day One, we had very specific goals for the campaign – not just for impressions and clicks, but actual ROI,” commented Nikhil Teckchandani, JW Player’s Director of Digital Analytics & Strategy. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 21, 2012
    [Analytics] 4 Tips For Successful Demand Generation
    With an understanding of the buyer’s behavior, we can determine through advanced analytic models, which of those buyers are at a stage in their buying process where they are ready to engage with sales. I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful Demand Generation
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Analytics] How Brands Can Create Lasting Relationships on Social Media
    Through social media and analytics, marketers can understand their audience base in ways we never could before. Perhaps the easiest one is a social media channel’s native analytics dashboard. Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Show Up.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Google Analytics. Google Analytics provides a wealth of data at your fingertips. The hardest part may be focusing on what exactly you need and figuring out how to measure effectiveness for particular tactics.) If you do nothing else, install Google Analytics on your website. On-Site Tools. Moz’s Open Site Explorer. Hotjar.
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Analytics] How to Transform Yourself into a Marketing Technologist
    In an age where virtually every marketing initiative is quantifiable, having a basic grounding in statistics, logic and analytics will help you meaningfully interpret data so you are better able to translate your findings into actions that will refine existing campaigns and shape new ones. Here’s the crux of my argument. Make it Happen.
  • TONY ZAMBITO  |  SUNDAY, MARCH 6, 2016
    [Analytics] 4 Myths Preventing True B2B Customer Understanding
    Such as: To confuse a preponderance of data analytics, for example, that is focused on confirming current assumptions as “new” customer insight. by Alex Auda Samora. There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  What is this big problem? Enjoy.).
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t  it working?
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Analytics] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. increase from 2014. But how do you get started? Enough said. 4.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Digital Planning Social Media Uncategorized Analytics CMO StrategyI guess it’s not surprising that marketers still find themselves justifying social media spend/plans to others in their organization. 
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics] Igniting Outsized Revenue Growth in 2011
    That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. Revenue Performance business imperative for growth demand chain marketo revenue cycle analytics revenue performance revenue performance managementCommit to Transformational Change.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Analytics] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Building Data-Rich Profiles for Hyper-Segmentation. About Infer.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Analytics] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. But I digress.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Analytics] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Analytics. Marketers need an analytical brain to process all the information we see every day. Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? We''ve broken these qualities into 3 categories: Core Behavioral Traits, Key Marketing Skills, and Specialized Skills. Inquisitive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 22, 2012
    [Analytics] How do you know if your blog is making an impact?
    No matter how much you stare at your Google Analytics, it’s not going to interpret for you whether anybody cares about your blog. About two years ago, I was really down on my blogging. would work hard on something that I thought was really smart and provocative and it would just fall flat. felt like my hard work was going nowhere.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Analytics] The ROI of Twitter, Explained
    As marketers, we need to measure everything we do and there are certainly many quantitative measures available through our analytics. As marketers, we need to measure everything we do and there are certainly many quantitative measures available through our analytics. Twitter is a mystery to many. It’s understandable. Hello Kitty.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Online Display Advertising, Targeting, and Capturing Leads
    Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports).  . A Look at Online Display Advertising for Lead Generation. Many I have used myself for clients. Cost models- CPM, CPA, CPL. Retargeting.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Analytics] 12 Experts Define Key Performance Indicators (KPI’s)
    By Rob Petersen, {grow} Community Member. Key Performance Indicators   (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. Desired Business Result.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] What’s in a Staffing Website?
    And we monitor analytics on more than 250 sites every month. Your website is often the first impression your company makes on potential clients and candidates. What does yours say? The truth is, your website matters – a lot. If yours isn’t: Bringing in new candidates. Attracting new clients. Lowering your sales and recruiting costs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 29, 2013
    [Analytics] Social media research, customer insight, and the power of the one
    These new analytic tools can make us lazy marketers. These new analytic tools can make us lazy marketers. I’d like to tell you a short, cautionary story today to explain why I am wary of “word clouds” and most other trendy displays of social media data and “sentiment.” We were stunned. Dig deep. by Mark W.
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 19, 2013
    [Analytics] 6 Ways To Supercharge Your Demand Generation Machine [Infographic]
    Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, social media and lifecycle marketing. ( See the complete release here ). _. Demand generation is not simply an ad hoc email campaign or a one off webcast. Click to open ).
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Analytics] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Or maybe not. Watch Now!
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Topic #1 — Lead generation is king.
  • VOLACCI  |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics] Marketers’ Uses for Drupal Rules Module
    The introduction of such offerings through Google Analytics holds tremendous potential for marketers, and promises to further the effectiveness of targeted outreach efforts, advanced segmentation and comprehensive marketing automation programs, like Volacci Automatr. Hashtag ideas: #google analytics #google news #analytics --END TEMPLATE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Analytics] Connecting personal branding, your online network, and business value
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. Do you nurture your online personal brand? Vulnerability? Am I right?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 24, 2013
    [Analytics] The Rise of the Manager of Meaning
    Because so many marketers are  pressured  er… convinced to use analytics as “proof of life” of the strategy put forward, the measurement methodologies are built on making sure that they capture ANYTHING that looks like success. Web analytics dashboards – churning through “small data” – are  billboards for Type 1 Errors.  We know this.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Analytics] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Analytics] The Impact of Facebook’s Algorithm Change, in 5 Charts
    But according to new data from BuzzSumo, one of our favorite social media analytics tools, publishers have been feeling the pain for some time. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Let’s break it down. 1. Average shares have been falling since January.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Analytics] 17 Ways to Promote Your White Paper for Lead Generation
    To optimize your success, measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. The good news?
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Analytics] The Best Marketing Conferences Of 2015
    Adobe Summit  is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time. Content Marketing
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 23, 2010
    [Analytics] Top 30 Most Useful Facebook Blog Posts of 2010
    Page Analytics. Google Analytics for Facebook Fan Pages from Webdigi [2,923]. Google Analytics shouldn’t just be about analyzing your main website anymore.  How to Add Google Analytics to Your Facebook Fan Page by Mariam John [2,266]. The end-of-the-year is the perfect time to do this. General Marketing. The answer?
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