MODERN B2B MARKETING | TUESDAY, JUNE 4, 2013
[Analytics] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
And this in turn requires a new kind of technology solution – one that helps them to create relationship-building dialogs across fragmented channels, one that helps them think holistically about the entire range of responsibilities of the modern marketing professional, and one that is powered by deep insight and analytics. Customer support.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 27, 2012
[Analytics] New Report Shows UK Marketers Need Focus On Building Pipeline
While 89% of these top-performing companies are using reporting and analytics through marketing automation , compared to 68% of UK firms. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Even fewer are tracking it.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 19, 2014
[Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
WEBBIQUITY | THURSDAY, NOVEMBER 29, 2012
[Analytics] Seven of the Best Guides to Marketing with Pinterest of 2012
While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011
[Analytics] Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
[Analytics] Oracle Integrates On Demand Marketing with On Demand CRM
Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
B2B MARKETING TRACTION | THURSDAY, DECEMBER 15, 2011
[Analytics] B2B Marketers to Increase Online Content, but What Kind?
Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Here are some ideas for how to identify what content you should create.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 22, 2011
[Analytics] Three reasons social media marketing favors small businesses
For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart!
MODERN B2B MARKETING | MONDAY, JANUARY 12, 2015
[Analytics] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. 'Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. So you’re really coming in at a really good time. Close rate.
MI6 MARKETING AGENCY | WEDNESDAY, FEBRUARY 16, 2011
[Analytics] Mi6 Quick Tip #2
Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
DIGITAL VOICES | FRIDAY, JANUARY 10, 2014
[Analytics] SMACdown 2013: The Marketing Mavericks Take on BJ’s Wholesale Club Business Challenge
Brett Borgeson, AVP of Practice Development at Ayantek and Dan Flanigan, VP of Products at Percussion discuss how the cloud can be leveraged to support analytics data. 'This October Ayantek put on an exhilarating competition between some of the marketing industry’s elite heavyweights at MITX's FutureM Conference.
CLIENT BRIDGE | THURSDAY, JANUARY 31, 2013
[Analytics] Online Marketing Trends for 2013
More analytics." Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Design is king."
CLIENT BRIDGE | THURSDAY, AUGUST 9, 2012
[Analytics] Social Media Automation Mistakes
Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. And obviously, schedule time sensitive offers accordingly.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 9, 2011
[Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value. Assign an Owner. Your Turn.
VIEWPOINT | TUESDAY, NOVEMBER 20, 2012
[Analytics] PowerViews with Bob Kelly: Redesigning Sales Process Basics
2013 Changes: Social Media, Mobile, Analytics & Productivity. More pervasive role for analytics, data and information. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Bob earned his MBA from Emory University and his BA from Washington and Lee University. and another 10% in Canada.
BIZNOLOGY | MONDAY, MARCH 17, 2014
[Analytics] 18 reasons to listen to social media before you leap
Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Is 'Image via CrunchBase. Decide for yourself. Increase awareness?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 22, 2014
[Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. 'by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
FATHOM | WEDNESDAY, DECEMBER 18, 2013
[Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. 'This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
B2B IDEAS @ WORK | MONDAY, NOVEMBER 7, 2011
[Analytics] LinkedIn Company Page Checklist for B2B Marketing
Monitor Traffic and Audience Analytics on LinkedI n - The last tab, analytics, is a rich resource and adds insights and value. Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. Over 100 million professionals are following more than 1.9
BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
[Analytics] Being Honest About Digital Marketing
The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 18, 2013
[Analytics] Sales Prospecting In The New Year With A Data Scientist
The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
SYNECORE | TUESDAY, APRIL 16, 2013
[Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
Manage your efforts with marketing automation software; analyze your performance with web analytics. 'In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Don’t disappoint.
WRITTENT | MONDAY, MAY 20, 2013
[Analytics] 7 Best Newsletter Builders for Creating Great Newsletters
Social media and Google Analytics integration. GetResponse also includes powerful autoresponder capability, custom landing page and form builders, a strong spam checker, and in-depth reporting and analytics to help you make the most of your email marketing campaigns. Social media and Google Analytics integration. Mailchimp.
GREAT B2B MARKETING | THURSDAY, NOVEMBER 8, 2012
[Analytics] The Most Important Number in B2B Marketing
A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. I often write about the importance on numbers in B2B marketing success. But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE.
DIGITAL BODY LANGUAGE | MONDAY, APRIL 13, 2009
[Analytics] Synopsys: Centralized Marketing Communications
By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases.
DIGITAL VOICES | TUESDAY, APRIL 8, 2014
[Analytics] Getting Started with Content Marketing Strategy in 5 Easy Steps
Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
[Analytics] Winning With Customers – B2B Playbook Review
About the Author: George Hollister is a B2B Practice Leader with SIGMA Marketing Group , a marketing analytics agency. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman. I’m enjoying the many insights, smartly presented, throughout the book.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 4, 2014
[Analytics] Social advocacy marketing gains legitimacy
This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
KOMARKETING ASSOCIATES | WEDNESDAY, NOVEMBER 6, 2013
[Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
Here is a quick reference for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. 'A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
BLOG MY CALLS | THURSDAY, APRIL 24, 2014
[Analytics] Q&A with the New LogMyCalls VP of Sales, Karl Clegg
What was your reaction when you learned about the capabilities of Conversation Analytics? Marketing companies and ad agencies are clearly a sweet spot but I can see other areas where LogMyCalls and specifically Conversation Analytics can play a huge part in increasing ROI for both small and large organizations. What do you do for fun?
BLOG MY CALLS | WEDNESDAY, APRIL 16, 2014
[Analytics] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
The infographic represents aggregate data gathered via our Conversation Analytics platform from millions of call segments we analyzed in Q1. Conversation Analytics uses speech recognition technology and hundreds of thousands of proprietary algorithms to extract actionable data from every phone call. Lead Scoring for Phone Calls.
VOICE-BASED MARKETING | MONDAY, APRIL 14, 2014
[Analytics] 4 Qualities of Fast-Moving, Change-Making Companies
Marketing is both creative and analytical; inspiring and strategic; it tells a story and it measures results. Therefore it’s important that a company find a way to marry the creative and the analytical. 'When it comes to marketing, John Ellett has seen it all. We’ve summarized the ones that stood out most to us here. Purposeful.
HUBSPOT | FRIDAY, MARCH 22, 2013
[Analytics] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. While the updated CTA rules don't directly provide analytics, the allowance of CTA copy allows you to include bitly links that you can track and analyze for cover photo engagement. but not suggesting you attend it.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 28, 2012
[Analytics] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
EMAGINE B2B BLOG | THURSDAY, AUGUST 29, 2013
[Analytics] eMagine Launches New Websites
Integrichain is in the in the information technology industry, and provides big data analytics for consumer, health and veterinary products. 'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. eMagine provided a full website redesign and logo update. Neostem.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 26, 2012
[Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 6, 2014
[Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 10, 2014
[Analytics] Why Sustainable Competitive Advantage is so 1990
And it has to do with the fact that on the one hand, the analytics that form the cornerstone of traditional marketing are really changing rapidly. also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. And you should keep doing them.
SALES INTELLIGENCE VIEW | MONDAY, SEPTEMBER 30, 2013
[Analytics] A New Generation of Business Intelligence – For the Front Lines
Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. BI has become a required technology for CFOs, COOs and operational management. It’s changed our lives as consumers. 1] [link].
MARKETING ACTION | TUESDAY, JUNE 3, 2014
[Analytics] The Art (and Science) of Forecasting Lead Requirements
'The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. This methodology can be simple or complicated based on the analytic resources available and the accuracy desired. There are two different methodologies to forecast leads, each with its pros and cons.
B2B MARKETING SAVVY | TUESDAY, NOVEMBER 10, 2009
[Analytics] ReTweeting: Science or Art – Is 120 The New 140?
Even when some research indicates that ~40% Twitter traffic is “pointless babble ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics. So why the fuss to understand RTs? Consumer, etc.)
MODERN B2B MARKETING | WEDNESDAY, APRIL 11, 2012
[Analytics] How to Cheat at Inbound Marketing
Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy. Want to know every last detail about how it works? Things like: What is inbound marketing? We’ve got you covered.
VIDYARD | WEDNESDAY, JUNE 4, 2014
[Analytics] Assembling an Extra Powerful Marketing Team
You need roles spanning creative design, writing, video production, demand generation, social, product, and of course, analytics and forecasting. They should be analytical but creative, love process but think out of the box, pay attention to detail but see the big picture. In fact, it’s actually a lot like Marvel’s X-men. Demando.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 24, 2013
[Analytics] 6 Ways to Eliminate the Demand Gen Blame Game
Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 7, 2011
[Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
B2B MARKETING SAVVY | MONDAY, SEPTEMBER 7, 2009
[Analytics] Tools for Business Teams Doing Twitter
Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Hootsuite: Trying to be “one size fits all”: analytics package + multi-user management package. Personally, I like analytic options from other tools better. Co-Tweet: In public beta. Welcome!
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Analytics] 5 Tips For Marketing Leaders To Bridge Organizational Silos
Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it.
HUBSPOT | SUNDAY, JULY 20, 2014
[Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
INBLURBS | FRIDAY, MAY 11, 2012
[Analytics] Who get you more business leads Google+ or Pinterest?
But what are these analytics which led to these decisions? Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. Identifying the right Social Media Sites for business.
PAUL GILLIN | TUESDAY, MARCH 13, 2012
[Analytics] IDC Sees Massive Disruption From Industry’s Platform Shift
The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
HUBSPOT | WEDNESDAY, OCTOBER 13, 2010
[Analytics] 6 Ways Twitter Can Pioneer Online Advertising
Giveaway Analytics - One thing that Twitter is terrible at right now is providing users with analytics about users that actually see and click on tweets. to attempt to get basic analytic information. Currently, only large companies are advertising on Twitter, reportedly spending as much as $100,000 for Promoted Tweets.
SYNECORE | THURSDAY, NOVEMBER 27, 2014
[Analytics] A Thanksgiving Prayer for Digital Marketers
Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. 'As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 21, 2014
[Analytics] 5 Starting Tips for New Inside Sales Reps
In the same vein as being conversational, remember that you’re not writing an analytical essay or giving an oral report when you’re communicating with a prospect. 'It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more!
INSIGHTIQ BLOG | WEDNESDAY, MAY 9, 2012
[Analytics] Damage Control: The Marketing Metric You Forgot About
With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 19, 2011
[Analytics] 5 Islands On The Revenue Performance Management Journey
Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 4, 2013
[Analytics] The crisis in marketing education and what to do about it
These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. can count on one hand the number of undergraduate students I have personally met this year who I thought were prepared for an entry level marketing job. Agree?
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Analytics] Does Google Think Your Website Is Spam?
Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. First, track the clickthrough rates of your search listings, which Google Analytics will provide to you if you have Webmaster Tools set up for your website.
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013
[Analytics] Social Media Marketing Tools For B2B Marketers
Real Analytics. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
DELICIOUS B2BMARKETING | WEDNESDAY, JANUARY 16, 2013
[Analytics] 26 Content Marketing Tools to Use in 2013 | OMI Blog
Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Analytics. Web Analytics.
SAZBEAN | THURSDAY, JUNE 14, 2012
[Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
They are so closely tied to landing pages, analytics, social media, etc., To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 26, 2012
[Analytics] Five Hootsuite Features And Their Benefits
Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 27, 2012
[Analytics] 6 Steps To Executing A Content Strategy
Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
[Analytics] B2B Email Benchmarks: Answers Vary Widely
One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” found five relevant studies dating back to 2009. Signup.to
MARKETING GENIUS BLOG | MONDAY, JULY 11, 2011
[Analytics] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 22, 2010
[Analytics] Marketing Automation Vendor Consolidation: Lessons from History
and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. The pattern is quite clear.
ONPATH | MONDAY, NOVEMBER 7, 2011
[Analytics] (Free Webinar) How to be a Marketing Superhero 2
You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
INBLURBS | FRIDAY, APRIL 12, 2013
[Analytics] 5 Jobs for Tomorrow’s Customer Service Team
The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
VOICE-BASED MARKETING | MONDAY, MARCH 3, 2014
[Analytics] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
'Do you ever feel like dark forces are working against your marketing campaigns, creating gaping holes in analytics reports that complicate ROI figures? Leading by example, the IVR superhero offers templates to jumpstart projects as well as real-time reporting and analytics capabilities to ensure accuracy throughout the sales lifecycle.
SAZBEAN | SATURDAY, SEPTEMBER 21, 2013
[Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
Best Of News & Notes
SAZBEAN | SATURDAY, JULY 21, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of July 21, 2012
Why Analytics Matter to Small Business (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog) (ProBlogger). You, Uncut: Using Video Bloopers to Boost Engagement (ProBlogger). SmallBizTrends).
SAZBEAN | SATURDAY, MAY 5, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of May 5, 2012
Evolving Social Media Analytics: Insights from Marshall Sponder (Socialnomics). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing (Portent). How to Fight for More Social Media Resources In Your Company (Convince & Convert). Social Times).
SAZBEAN | THURSDAY, DECEMBER 22, 2011
[Analytics] 7 B2B Buying Signals Marketers Should Pounce On
With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. Inbound marketers are getting even better at attracting visitors to their websites. Well, you can.
SAZBEAN | SATURDAY, NOVEMBER 26, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of November 26, 2011
Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Experietia).
SAZBEAN | SATURDAY, SEPTEMBER 17, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
Twitter Releases Web Analytics Tool (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault (Future Buzz). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs). Marketing Trenches).
SAZBEAN | SATURDAY, JUNE 18, 2011
[Analytics] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
Is social media in danger of analytics overload? Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). 51 New Digital Media Resources You May Have Missed (Mashable).
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Analytics] How Social Media Capitalism Will Affect Your Future Marketing Strategy
Your website and blog are also the only inbound marketing tools through which you have complete control over accessing valuable marketing analytics information. Think about the limited insight you have now into the analytics of your social media channels. Make Analytics Actionable - Looking at visits isn't enough. Take control.
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 26, 2014
[Analytics] Email Marketing Tips to Maximize Your Mobile Impact
However, tracking the portion of your audience that clicks a link on a device versus a laptop or desktop is relatively easy via Google Analytics, which is free. Next, you’ll look at your Google Analytics dashboard to see which percentage of traffic was redirected from the desktop page to the mobile page. The “from” line.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 6, 2014
[Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” 'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Stay tuned!
MODERN B2B MARKETING | WEDNESDAY, JUNE 24, 2009
[Analytics] BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
Look at online buying behavior using a marketing automation or web analytics tool to see what information is useful to a prospect when they first consider your solution, when they are evaluating different vendors, and when they are ready to make a purchase. 2. You should too. 3. Why?
LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
[Analytics] Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
B2B LEAD BLOG | THURSDAY, MAY 16, 2013
[Analytics] Demandbase API vs ReachForce Form Appending Solutions
SmartForms also work in sync with other integrated demand generation improvement solutions in the ReachForce Connected Marketing Data Cloud, and bundled pricing with data cleansing, integrated data appending, automated merge and deduplication and predictive analytics may also factor in as considerations and adjustment. Lead Scoring
BIZNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[Analytics] B2B Marketing Myth-busting, Redux
In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Photo credit: Wikipedia. Myth No. 1: Lead generation is the top job of B2B marketers. Myth No. Wrong. The result? Myth No.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 27, 2013
[Analytics] Manufacturers: Keyword Selection Tips to Help SEO
Review your site’s analytics to see how people are currently getting there. When developing new content whether it’s for your blog or website, one of your goals should be to capitalize as much as possible on maximizing your SEO. recent article by Mike Murray in Content Marketing Institute caught my attention.
VIDYARD | THURSDAY, NOVEMBER 21, 2013
[Analytics] Why YouTube Alone Isn’t a Complete Video Marketing Strategy
You’ll be able to manage everything from one place with the added insight of video analytics. You can add optional email gates to the start of your videos to generate lead contact information, and you can see exactly which contacts followed through with your CTA with our analytics. My video marketing is kick ass!”
VOLACCI | THURSDAY, AUGUST 15, 2013
[Analytics] 3 Types of Big Data for Driving Marketing Strategy
Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
VOLACCI | MONDAY, OCTOBER 7, 2013
[Analytics] Who Does Google Think You Are?
'We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Click here to see the original article). Among the responses, a recurring theme is, how does Google know who we are? did this both under my work account and my personal account.
VOLACCI | FRIDAY, AUGUST 2, 2013
[Analytics] Measure Metrics Like an Email Marketing Expert
Email Marketing , analytics 'Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 7, 2011
[Analytics] Make Your B2B WordPress Website and Content Mobile Friendly
Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 27, 2014
[Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 25, 2012
[Analytics] Incorporating An Effective Email Automation Strategy
After the webinar has occurred you can still use the report analytics to follow up and prospect ‘non-attendees’ who may have clicked on multiple messages, website links and/or webinar links. Email automation campaigns can be extremely tactical and effective if done right. What’s so good about using an automation tool?
BIZNOLOGY | WEDNESDAY, JUNE 25, 2014
[Analytics] 4 simple truths about content marketing re-imagined
Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? 'Content marketing is still a new field, and it remains dynamic and evolving. This article will highlight some basics to keep you current with the state of the industry. Good luck!
PAUL GILLIN | THURSDAY, OCTOBER 11, 2012
[Analytics] 15 Tips for Getting the Most From LinkedIn Groups
It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. Do you agree?”. link]. Make it Personal. Follow Up.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Analytics] How to Calculate Social Marketing ROI
It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. EMC Corp. 100,000.
EARNEST ABOUT B2B | MONDAY, JANUARY 5, 2015
[Analytics] You have a new match! Online dating tips for the B2B inbound marketer
But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions. 'Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’).
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 5, 2014
[Analytics] Growth Hackers And The Marketing Wake Up Call
According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. 'One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. ” . Strategy
MARKETING INTERACTIONS | SUNDAY, JANUARY 22, 2012
[Analytics] 6 Tips for B2B Vendors Becoming Publishers
From web analytics to social monitoring to SEO, marketers need to be accountable for the outcomes of what they publish. Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. But noise isn't going to help you meet your goals.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Analytics] How to Design a Killer Facebook Advertising Campaign
HubSpot’s software, for instance, includes an analytics tool that gives you exactly this information. Google Analytics is another great tool for in-depth analysis. If you don’t have Google Analytics installed on your website, it isn’t hard to do. Set Up Your Goals. newsletter sign-up? purchased product?
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 6, 2012
[Analytics] Connecting the Dots Between Social Media & Demand Generation
Capture as much insight as possible from passive profiling methods such as web analytics, then provide a clear link to the next piece of content, where a prospect can be asked for more explicit qualifying information. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
HUBSPOT | MONDAY, JULY 18, 2011
[Analytics] 9% More Time Spent in Mobile Apps Than Internet [Data]
People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Flurry measured the time people spend in apps through its own direct analytics. Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot