B2B MARKETING SAVVY | TUESDAY, NOVEMBER 10, 2009
[Analytics] ReTweeting: Science or Art – Is 120 The New 140?
Even when some research indicates that ~40% Twitter traffic is “pointless babble ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics. So why the fuss to understand RTs? Consumer, etc.)
WEBBIQUITY | WEDNESDAY, MARCH 21, 2012
[Analytics] Best LinkedIn Guides, Tips and Tactics of 2011
Leah Baade reviews what LinkedIn company pages are, how they work, why they are beneficial, how to set up a company page, how to interpret LinkedIn’s analytics, and most importantly, what to watch out for, such as “The Latest News works a lot like Google Alerts – in that it’s not always accurate. INFOGRAPHIC] by Mashable. 5 STARS.
MODERN B2B MARKETING | MONDAY, APRIL 26, 2010
[Analytics] Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs
That is why today’s most accountable CMOs are stepping up to deliver a forecast of their own, one that uses analytical rigor and a deep understanding of how prospects move through the revenue cycle. Everyone wants to know if the company will make the target for this quarter and what next quarter is going to look like. Forecasts matter.
B2B MARKETING SAVVY | MONDAY, SEPTEMBER 7, 2009
[Analytics] Tools for Business Teams Doing Twitter
Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Hootsuite: Trying to be “one size fits all”: analytics package + multi-user management package. Personally, I like analytic options from other tools better. Co-Tweet: In public beta. Welcome!
MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Analytics] The ROI of Paid Social Media Ads
Source: Marketo Revenue Cycle Analytics. Source: Marketo Revenue Cycle Analytics. by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. SlideShare.
INSIGHTIQ BLOG | WEDNESDAY, MAY 9, 2012
[Analytics] Damage Control: The Marketing Metric You Forgot About
With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent.
DIANNA HUFF - B2B MARCOM | THURSDAY, MAY 23, 2013
[Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. This next screen shot is a listing of my own social analytics showing the traffic coming from the various sites in which I participate — including the blog commenting social tool, Disqus.
KOMARKETING ASSOCIATES | MONDAY, JANUARY 27, 2014
[Analytics] 6 Stats B2B Marketers Must Pay Attention To in 2014
Evaluate analytics data. 'We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. For the other 61.4%
CRIMSON MARKETING | FRIDAY, AUGUST 2, 2013
[Analytics] 4 Steps to Improve The Multichannel Experience
” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . 'Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that no platform is created equal. Understand the purchase decision. The offer. ” 3.
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 14, 2012
[Analytics] 83 B2B Social Media Blog Post Ideas
Use Google Analytics Take a look at the keyword searches that are bringing people to your site, as this will give you a great idea of what information people are looking for. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. 10 Blog Post Tips You Can Use Right Now.
BLOG MY CALLS | THURSDAY, NOVEMBER 14, 2013
[Analytics] 4 Steps to a Hunger Games Marketing Budget
For example, as we prepared to launch Conversation Analytics, we heard from several SaaS companies that partnering with a specific publisher would be a great source for leads. Ensure that you''re combining web analytics, CRM data, and call analytics to come up with an accurate CPL and CPA. It seems like a no-brainer. At all.
SAZBEAN | THURSDAY, JUNE 14, 2012
[Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
They are so closely tied to landing pages, analytics, social media, etc., To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 6, 2013
[Analytics] 11 Conferences for B2B Marketers to Attend in the Second Half of 2013
The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. The Conversion Conference. Content Marketing World. DemandCon.
MODERN B2B MARKETING | MONDAY, APRIL 5, 2010
[Analytics] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
Analytics tools: Right now I can view my website stats on my iPhone. Currently I use the Analytics Lite app for this, though Omniture has a Sitecatalyst for iPhone app that has had great reviews, too. . The analytical B2B marketer will consider these a must have. Iphone Apps for B2B Marketing. I disagree. .
MARKETING GENIUS BLOG | MONDAY, JULY 11, 2011
[Analytics] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 22, 2010
[Analytics] Marketing Automation Vendor Consolidation: Lessons from History
and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. The pattern is quite clear.
ONPATH | MONDAY, NOVEMBER 7, 2011
[Analytics] (Free Webinar) How to be a Marketing Superhero 2
You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
SAZBEAN | SATURDAY, JULY 21, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of July 21, 2012
Why Analytics Matter to Small Business (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog) (ProBlogger). You, Uncut: Using Video Bloopers to Boost Engagement (ProBlogger). SmallBizTrends).
SAZBEAN | SATURDAY, MAY 5, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of May 5, 2012
Evolving Social Media Analytics: Insights from Marshall Sponder (Socialnomics). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing (Portent). How to Fight for More Social Media Resources In Your Company (Convince & Convert). Social Times).
SAZBEAN | THURSDAY, DECEMBER 22, 2011
[Analytics] 7 B2B Buying Signals Marketers Should Pounce On
With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. Inbound marketers are getting even better at attracting visitors to their websites. Well, you can.
SAZBEAN | SATURDAY, NOVEMBER 26, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of November 26, 2011
Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Experietia).
SAZBEAN | SATURDAY, SEPTEMBER 17, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
Twitter Releases Web Analytics Tool (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault (Future Buzz). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs). Marketing Trenches).
SAZBEAN | SATURDAY, JUNE 18, 2011
[Analytics] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
Is social media in danger of analytics overload? Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). 51 New Digital Media Resources You May Have Missed (Mashable).
HUBSPOT | MONDAY, JUNE 20, 2011
[Analytics] 7 Tactics to Delete From Your Social Media Strategy NOW
Another key aspect is to plan for data collection and analytics. Social media is the cool kid on the inbound marketing block right now. Most members of the marketing community are obsessed with the toipc and are moving fast to develop new social media strategies. The problem is that, as marketers, we have limited staff time and budgets.
HUBSPOT | MONDAY, OCTOBER 3, 2011
[Analytics] Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature
Facebook also announced that all the existing and new metrics available in Facebook Insights will now also be available through the Facebook Insights API, which is available to the analytics developer community. And the Facebook announcements just keep on coming. New Metrics in Facebook Insights. Facebook's Expanded Premium Ad Unit.
HUBSPOT | MONDAY, MARCH 26, 2012
[Analytics] Why Every Marketer Needs Closed-Loop Reporting
Typically, this involves connecting your marketing analytics software with your customer relationship management (CRM) software. As we already mentioned, closed-loop analytics gives you insights about your most powerful inbound marketing offers and enables you to set realistic goals for both Marketing and Sales. Connect with HubSpot
LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
[Analytics] Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
MODERN B2B MARKETING | FRIDAY, NOVEMBER 15, 2013
[Analytics] Prove Your Worth:10 KPIs for Marketers
Reporting and analytics are huge here. 'Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use? Sales Revenue. Right?!
DELICIOUS B2BMARKETING | WEDNESDAY, MAY 26, 2010
[Analytics] How to measure 5 popular social media channels
There are many more such as monitoring tools and more defined analytics. He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI.
HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
[Analytics] Got 5 Minutes? Use It to Find a New Prospect on Social Media
1) I can update the keywords used on Twitter search earlier to become long-tail search queries, like “marketers looking for inbound marketing software” or "marketers looking for marketing analytics software" and type them into Graph Search on Facebook. 'Do you remember the children’s book Where’s Waldo? No, seriously. Let me explain. Twitter.
BIZNOLOGY | THURSDAY, JANUARY 20, 2011
[Analytics] What's the most important marketing skill for 2011?
Analytics. Tons of analytic tactics exist to find out what your customers are thinking. Just remember, your analytics are only showing you the searches that resulted in a visit, not the ones that matter to your customer where you don't even show up. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing?
BLOG MY CALLS | MONDAY, NOVEMBER 25, 2013
[Analytics] 6 Ways to Differentiate Your Agency
Provide your clients with call tracking data, web analytics information, and conversion information and you will differentiate yourself. Imagine showing them how many appointments you''ve generated for them in a month (something which Conversation Analytics does, by the way). Conversation Analytics even takes it one step farther.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 8, 2012
[Analytics] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
Adding value to weekly sales/marketing meetings from an analytics perspective. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? If so, what activities are you measuring and how? Adding value to the database. Cleansing Data).
DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 7, 2011
[Analytics] Make Your B2B WordPress Website and Content Mobile Friendly
Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
THE EFFECTIVE MARKETER | THURSDAY, APRIL 4, 2013
[Analytics] Content Marketing is the New PR
Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 'That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. for followers). for followers).
BIZNOLOGY | MONDAY, AUGUST 19, 2013
[Analytics] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Almost 'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, What’s better for your business? MOBILE WEBSITES.
INBLURBS | FRIDAY, MAY 11, 2012
[Analytics] Who get you more business leads Google+ or Pinterest?
But what are these analytics which led to these decisions? Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. Identifying the right Social Media Sites for business.
FEARLESS COMPETITOR | FRIDAY, MARCH 22, 2013
[Analytics] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
Watchitoo gives us the TV-like feel, while ViewBix offers a Call to Action and Analytics.). 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV introduced me to a world-class set of luminaries.
HUBSPOT | MONDAY, OCTOBER 4, 2010
[Analytics] Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic
Excellent Analytics Tip #18: Make Love to Your Direct Traffic. Marketing Takeaway: Implement web analytics tools appropriately so you can correctly identify and give your direct traffic visitors the love they deserve. Web Analytics, The Wonder Cure for Funnel Crappiness. Web analytics, of course! The solution? Be human.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Analytics] 135 Icons For You to Use Whenever, Wherever [Free Download]
For example, a blog post about marketing analytics -- you''re not going to take a picture of a computer screen to show what analytics are. 'We''ve alllll been there before. You know how important visual content is. You''re on a tight deadline. You have an abstract concept that you need to convey. nothing. icony. No attribution needed.
HUBSPOT | FRIDAY, FEBRUARY 28, 2014
[Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. 'If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
HUBSPOT | THURSDAY, JANUARY 3, 2013
[Analytics] How to Pick the Perfect CTA for Every Blog Post
Take a look at your marketing analytics to look for patterns and trends in clickthrough and conversion rates on CTAs for various formats of offers to get a better sense of what works best for your audiences. But to make your final selection, you’ll need to refer to your marketing analytics. Well, I don't blame you! 3) Offer Format.
FATHOM | FRIDAY, OCTOBER 25, 2013
[Analytics] Customer Personas Simplified
” She suggests analyzing analytics, surveying your existing audience, interviewing key customers and recruiting additional research participants to gather the right information to then ask the right questions to develop the customer personas. One way in which you can segment your database is by creating customer personas.
WINDMILL NETWORKING | THURSDAY, APRIL 19, 2012
[Analytics] You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
Automate analysis by using solutions with strong analytics capabilities such as NLP (Natural Language Processing) and root cause analysis. This Mashable article explains how to use spreadsheets to track and manage social media analytics. But how does one do this in practice? They might not always be the most obvious words.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 8, 2011
[Analytics] What Your Business Needs To Know About Google+
One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
PAUL GILLIN | TUESDAY, MARCH 13, 2012
[Analytics] IDC Sees Massive Disruption From Industry’s Platform Shift
The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
HUBSPOT | WEDNESDAY, SEPTEMBER 19, 2012
[Analytics] 7 Reasons Agile Marketers Are Better at Their Jobs Than You
4) Agile marketers use analytics to make quick, actionable decisions. Any marketer worth his or her salt knows that you need numbers, goals, and analytics to measure your effectiveness. The concept of "agile" anything is kind of used as a business babble buzz word. And you know how I feel about those (hint: don't love 'em.). is it?)
LOOPFUSE | FRIDAY, NOVEMBER 12, 2010
[Analytics] Taking Your Website to the Next Level: Getting your Website Built
Susan Davis, Vice President of Marketing for Infobright, which develops and markets a high performance, self-tuning analytic database and a Loopfuse customer, provides her thoughts on the importance of website design: “At Infobright, we invested in a professional website design that we believe reflects well on the company. Creating Forms.
BLOG MY CALLS | WEDNESDAY, AUGUST 14, 2013
[Analytics] How Call Tracking Can Help Direct Mail Firms Get More Clients
This means that you can provide your clients with a username and password to an exclusive analytics that has your branding! 'We work with a lot of direct mail agencies. These agencies routinely tell us that call tracking helps them get more clients. These direct mail agencies make more money because they use call tracking. That''s powerful!
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 1, 2011
[Analytics] Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy
There are many online tools, like Google Analytics, that can help you measure ROI, but it doesn’t have to be that technical. As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. The first step is to be realistic. Start small. Not true. Social Media and Nonprofits
HUBSPOT | TUESDAY, AUGUST 6, 2013
[Analytics] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
Use your analytics and get feedback from your target audience to find out what people liked and what they found confusing. 'When people talk about inbound marketing, most agree that in theory , video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers. Kind of meta, right?) Who knows.
LEADSLOTH | TUESDAY, JANUARY 12, 2010
[Analytics] Marketing Automation Trends for 2010
The need for new analytical skills. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result. The response was overwhelming: see below for all 18 (!)
NUSPARK | SATURDAY, JULY 30, 2011
[Analytics] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Get it?
WINDMILL NETWORKING | FRIDAY, APRIL 20, 2012
[Analytics] The Most Important Social Media Influencer For Retailers
Their current performance was already very strong in terms of analytics, with Facebook page activity exponentially higher than the average brand and an extensive reach compared to their budget. That’s a deeper problem than analytics can paint. In most cases, these two go hand in hand. Simple enough? Let’s look at a brief example.
MODERN B2B MARKETING | THURSDAY, DECEMBER 26, 2013
[Analytics] How to Send Perfectly Timed “Abandoned Cart” Emails
But to understand where the customer left off, you need analytics. 'Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. Shopping cart abandonment affects both the seller and the buyer. Mobile Optimization.
HUBSPOT | WEDNESDAY, SEPTEMBER 7, 2011
[Analytics] How to Use Twitter Hashtags to Generate Event Marketing Buzz
Its analytics allow users to track campaigns, measure reach, and calculate the influence of a given topic. Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci.
NUSPARK | SUNDAY, FEBRUARY 10, 2013
[Analytics] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
Use tools and analytics to determine the traffic and the competition, and then be smart about the selection. I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. Query type: Purchase.
DIGITAL B2B MARKETING | THURSDAY, AUGUST 25, 2011
[Analytics] 3 Questions For When Mobile is the First Screen
am a digital and B2B marketer with a background in online media and analytics. Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Mobile will be the assumption for marketing, not the extension.
SOCIAL MEDIA B2B | MONDAY, NOVEMBER 29, 2010
[Analytics] 12 Social Media Tools for B2B Pre-Event Marketing
You can even track your registration page in Google Analytics. Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Using social media to build event attendance. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events. Facebook Events. Eventbrite. Plancast.
BLOG MY CALLS | WEDNESDAY, JUNE 5, 2013
[Analytics] Why Marketers Shouldn't Act Like the Federal Government
We fail to use web analytics and call tracking tools to measure ROI in real-time. 'The Federal government has a unique solution to every problem that it faces. It doesn''t matter if the problem is related to infrastructure, gun violence, economic issues, immigration, healthcare, or something else, the solution is the same: throw money at it.
BLOG MY CALLS | THURSDAY, APRIL 11, 2013
[Analytics] 5 Ways to Create a Culture of Content Marketing at Your Company
During company meetings share Google Analytics reports with them. 'The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO. The more fresh content you have on your site, the more Google respects your site, and the higher you''ll rank. 1) Everyone writes. billion. 3) Hire an actual writer.
BIZNOLOGY | TUESDAY, DECEMBER 3, 2013
[Analytics] Trying GroupHigh for Blogger Outreach Campaigns
In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. 'I am hereby making the jump from humans to robots for all my blogger research. In was comparing them to the cost of hiring a team of people to do all of the work by hand.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 24, 2013
[Analytics] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. 'by Eloqua | Tweet this Is your organization customer obsessed? To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about. Eloqua AppCloud.
SOCIAL MEDIA B2B | MONDAY, JULY 9, 2012
[Analytics] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
This list was compiled based on page views in Google Analytics. It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Analytics] The ABCs of Content Marketing: A Glossary of Terms
Analytics. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Agile. And trust me, there will be failures.). but an actual paying customer! Zerys.
INTEGRATED B2B | THURSDAY, APRIL 18, 2013
[Analytics] B2B mobile strategy: Time to build an app for your business?
And, analytic insights can show what app features are being used, how often they are used, and when they are used. 'As we’ve seen in the recent launch of the “Facebook phone”, smartphones are one of the hottest battlegrounds in business at the moment. For most B2B companies, a mobile strategy could have two tracks. Smartphones are the future.
HUBSPOT | THURSDAY, JUNE 28, 2012
[Analytics] 13 Little Landing Page Tweaks That Can Make a BIG Difference
Be sure to pay close attention to your analytics so you know how your A/B test performed. Speaking of ROI, let your landing page analytics be your guide as you make tweaks and optimize your landing pages. It's no news flash that inbound marketers have to produce a lot of content and offers. Got 15 extra minutes on your hands? No bueno.
HUBSPOT | MONDAY, FEBRUARY 17, 2014
[Analytics] Could the Internet of Things Turn More Companies Inbound?
We''re going to need to wrangle this data somehow, and having a closed-loop analytics system for your contacts database will become even more crucial to demystifying it all. 'When people hear the term "Internet of Things" they picture techie gadgets like Nest thermometer. Yup, thanks to IoT, banner ads will be inbound. Still. Inbound
HUBSPOT | FRIDAY, JUNE 29, 2012
[Analytics] Is Marketing Getting Too Creepy?
little over two years ago, we published a post about Google Analytics releasing the ability for people to opt out of having their behaviors tracked. Many marketers who rely on Google Analytics were concerned about widespread adoption of this feature, making it difficult for them to do their jobs. All the world's a stage. So who cares?
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 10, 2013
[Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
This inquisitive, analytic mind-set will also help increase accountability. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
FUNNEL FOCUS | MONDAY, AUGUST 2, 2010
[Analytics] Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
She is a proven problem-solver, with a solid track record in demand creation, lead nurturing and lead management at companies such as Composite Software, E2open, Host Analytics, LiveOps, Saba and Workstream. Sue Hay. Cari Baldwin. Take a look at 8 Tips for Demand Generation Program Improvement: Define a Qualified Lead. Develop Personas.
DIGITAL B2B MARKETING | FRIDAY, AUGUST 19, 2011
[Analytics] Beyond Lists: Use Filters to Manage Twitter
am a digital and B2B marketer with a background in online media and analytics. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with color commentary on a TV show , filters can remove it, without unfollowing people you otherwise appreciate. Accounts. Words.
MODERN B2B MARKETING | FRIDAY, JANUARY 25, 2013
[Analytics] Going from Good to Great Marketing: Leading and Managing Change
Marketers also need new skills so they can use data and analytics to make more informed decisions for continual improvement. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process. But where do you start?
B2BBLOGGERS | MONDAY, APRIL 16, 2012
[Analytics] B2B Social Media FAQ: How Much Should We Budget?
Programming support to help set up accounts, update templates, install applications and set up/process analytics. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements. With social media, a large portion of the cost is time. This is a daily activity.
BIZNOLOGY | TUESDAY, JULY 2, 2013
[Analytics] Are you a social media marketing hunter?
Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software. 'This is the next in the series, including Are you a social media forager?
DIGITAL B2B MARKETING | WEDNESDAY, APRIL 6, 2011
[Analytics] Why B2B Marketing Is Not Social: An Unexpected Insight from.
Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Many of the people in these B2B marketing positions are not using social media. They will not listen. Cheers.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 10, 2013
[Analytics] Social Data, Structured Data & No Data: SMX East 2013
Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. 'Last week I headed south to New York City to speak on a panel at SMX East. Social Data.
WRITTENT | WEDNESDAY, JULY 31, 2013
[Analytics] Starting a Blog: 20 Attainable Steps to Epic Success
'Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Tutorials.
SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
[Analytics] Business Software Marketers: Finally a Conference Designed Just For You!
The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Learn more about them here.
CONFLUENT FORMS | TUESDAY, JUNE 18, 2013
[Analytics] Google+ Local Pages are your new Landing Page
We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
HUBSPOT | THURSDAY, NOVEMBER 10, 2011
[Analytics] 6 Reasons Great Content Fails
Your analytics are your best friend here, so leverage them! That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). And if anything positive can come from failure, it's a good lesson or two. The Topic Isn't Appropriately Targeted. It could be "wrong" for a number of reasons.
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 13, 2010
[Analytics] B2B Content Marketing: Think Like a Reporter
Using Google Analytics, Alerts, and social media to develop content ideas. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. We make widgets.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 13, 2013
[Analytics] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
While search engine data, social chatter, and web analytics offer helpful data, sometimes the very best approach is to pick up the telephone and talk to your customer. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Now that’s useful.
BLOG MY CALLS | MONDAY, DECEMBER 23, 2013
[Analytics] Merry Christmas from LogMyCalls
Sure, we write about call tracking and Conversation Analytics sometimes, but usually we write about the latest marketing tips, trends, and best practices. Our White Papers, on the other hand, are designed to educate about call tracking and Conversation Analytics exclusively. 'It''s been a wonderful year at LogMyCalls. The blog is good.
B2B LEAD BLOG | TUESDAY, JUNE 11, 2013
[Analytics] What is Hubspot? Marketing Automation Software Series
robust layer of analytics that helps you understand what works and what doesn’t. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
WINDMILL NETWORKING | MONDAY, FEBRUARY 27, 2012
[Analytics] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
Administrators of company pages have access to an analytics page as well. LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. good way to start is to compare the Company Page with the most famous corporate presence in social media: The Facebook Fan Page. LinkedIn
B2B MARKETING TRACTION | WEDNESDAY, MAY 29, 2013
[Analytics] Does Your B2B Marketing Consultant Have an Agenda?
Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
HUBSPOT | TUESDAY, MAY 22, 2012
[Analytics] The Technology You Need to Fix Dismal Lead-to-Customer Conversion Rates
You should also ensure that your email tool has good integration with your marketing analytics platform. And, of course, all this should be measurable in the same marketing analytics platform that you use to measure everything else. Technology. Except. how often does that happen? Instead of empowering, it paralyzes.
INBLURBS | THURSDAY, AUGUST 1, 2013
[Analytics] Is Content Marketing the New Home for PR Professionals?
These companies will need people who can effectively use search engine optimization (SEO) strategies, social media networks, Google Analytics, and email outreach to reach their target audiences. 'The rapid growth of content marketing is increasing demand for PR professionals. Five Tips for PR Specialists in the Age of Content Marketing.
CHRIS KOCH | FRIDAY, SEPTEMBER 17, 2010
[Analytics] Why our thought leadership is broken
The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. What’s the point? But it happened. Check.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Analytics] Why (Most) Training is Useless > Managing article by David Maister
“Business, as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Managing. Client Relations. Strategy.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, DECEMBER 7, 2011
[Analytics] 4 B2B Spend Trends for 2012
What is interesting, though, is that marketers are increasing program spend faster than people spend – which likely represents the increasing importance of digital, analytics, and marketing automation. We’ll have more on marketing automation and analytics in a few weeks (get excited!),
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Analytics] Executives long for “customer-activated company” but social media is a stumbling block
Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 1, 2010
[Analytics] A Careful Approach to Prospect Personalities
If we look at the four types of personalities: the amiable, the driver, the expressive and the analytic, its easy to compare these to the people you are getting on the phone. The analytic typically works more slowly and carefully than Drivers. Thanks Jill! How do we address this? By comparing time zones to social personalities.
VOICE-BASED MARKETING | MONDAY, MARCH 3, 2014
[Analytics] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
'Do you ever feel like dark forces are working against your marketing campaigns, creating gaping holes in analytics reports that complicate ROI figures? Leading by example, the IVR superhero offers templates to jumpstart projects as well as real-time reporting and analytics capabilities to ensure accuracy throughout the sales lifecycle.
MODERN B2B MARKETING | WEDNESDAY, MAY 15, 2013
[Analytics] The Mathematics of Revenue Cycle Strategy
You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics. 'Author: Rajiv Kapoor Change of focus. Once clients of mine get their marketing automation platform in place their entire focus changes. Now, let’s say you are the client. So what are the variables? Product quality = E.
BIZNOLOGY | FRIDAY, JANUARY 11, 2013
[Analytics] Why Marketers Should Fear Mobile Marketing
Whatcha gonna do when they come for you … and your video sharing analytics!” Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Watch this!”
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 26, 2012
[Analytics] Social Media Writing: How to Write for Engagement on Facebook
Keep it short and sweet just like they do – but be sure to review your page’s analytics to find out what works best for your brand. In previous months, we’ve taken a look at general tips for different platforms , and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope. Turns out it does! Part 2).
HUBSPOT | WEDNESDAY, FEBRUARY 8, 2012
[Analytics] How to Score Your Leads So Sales Works the Hottest Prospects
Are you collecting the wrong information from your lead gen forms, or failing to track how leads interact with your site using an analytics and lead management platform ? The good news about inbound marketing is that it can help you attract high volumes of leads. That’s where lead management , and specifically, lead scoring comes in.
HUBSPOT | THURSDAY, SEPTEMBER 22, 2011
[Analytics] How to Determine if Your A/B Test Results Are Significant
For example, software that provides integrated analytics for A/B testing that can report back on the data. How could you use these kinds of analytics to test your website or marketing automation messages? But have no fear! Step 1: Create Your Campaign. When you're creating your campaign, think about which variable you want to test.