Page 23 of 63 Previous | Next 
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Analytics] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    The HubSpot App first launched in 2012, with on-the-go analytics and a built-in Marketing Grader. Up-to-date marketing analytics. Social media publishing and analytics. Email analytics (iPhone only). You know that panicked feeling you get when your mobile device isn''t immediately nearby? let''s get started, shall we?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Analytics] 6 B2B Marketing Best Practices for Instagram
    Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 12, 2013
    [Analytics] Managing A Sales Manager
    This is meant to be a high level review not a formal analytic analysis. Managing a Sales Manager  . As a result of our one of my readers sending me an email comment regarding his personal situation,  I have attached the sample of one our of a tools we have included in our “On Line Sales Manager Tool Kit ” www.AcumenManagement.com.   .
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Analytics] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Use YouTube's Extensive Analytics. YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Get Analytics on Your Instagram Usage.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Analytics] Moneyball for Marketers
    Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This Here’s a laundry list of lessons that marketers can learn from the Moneyball method. That’s a 3.2%
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Analytics] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Each network has it’s own form of analytics that should be monitored month over month, along with tracking referral traffic from social media growth in Google Analytics, and lastly any paid advertising conversions. #1 Biting off more than you can chew. Well you obviously need to get a piece of the action, right?! Of course not!
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Analytics] Blogging Metrics: What to Measure, How to Measure It, and How Often
    How to measure it: Clicks are pretty easy to measure, and as a result, a variety of analytical tools will do the trick. How to measure it: We use HubSpot, which allows us to view detailed analytics of each specific blog post we publish, including inbound links, where they’re coming from, and even what the anchor text is. Clicks.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 28, 2013
    [Analytics] Big Data: The Right Data Wins
    Unique call tracking phone numbers placed on individual advertisements—online and offline—enable marketers to measure the ROI of these efforts and provide them with call analytics to really drill down into their prospects’ activity. Watch Universal Analytics in action in this demo or read this white paper about call tracking.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] 4 Factors That Drive Email Open Rates
    Use advanced analytics and/or machine learning technology to drill right down to a “segment of one.” Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. not a great long-term strategy. refine, review, repeat. Who cares?
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Analytics] 7 Marketing Resolutions to Start the New Year Right
    What you''ll see from this modification to your marketing is tangible data in your marketing analytics that shows your efforts'' effectiveness. You can determine what''s best for your efforts in several ways -- chiefly, going over your analytics from the past several months and engaging in continual A/B testing. The time has come.
  • VISUALLY  |  MONDAY, OCTOBER 12, 2015
    [Analytics] 10 Marketing Reports Everyone Working Online Should Read
    Even if you have a grasp on forecasting tools, measuring analytics and KPIs, you need a process and framework to support your content strategy to be able to measure your content program’s full return. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] The Step-By-Step Guide To Measuring Marketing ROI
    Accuracy in reporting and forecasting is why the entire marketing analytics sector exists. Marketing analytics derived from your marketing attribution solutions makes this possible. Marketers are increasingly being expected to provide answers to questions around marketing profitability. Step 1: Determine your key metrics. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics] The What, How, and WOW Factor of Effective Conversion
    You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine. Yes, nothing!
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Generate Leads: 46%. .
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Analytics] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It Would your boss do that for you? These companies get it.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] The Most Important Number in B2B Marketing
    I often write about the importance on numbers in B2B marketing success.  A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [Analytics] 7 Warning Signs Your Website Is In Serious Trouble
    When it comes to website metrics , there are few better free tools at a marketer’s disposal than Google Analytics. Inside good ole Google Analytics, you’ll find an abundance of data relating to how your website is being found and used. But when it’s done correctly with the right team and the best CMS in town , it is possible.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 1, 2011
    [Analytics] Industrial E-mail Marketing: Use Application Notes to Engage Engineers
    Consider integrating Web analytics into your email marketing. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. You can download the full study from here.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Analytics] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. Have you ever fallen victim to Shiny Object Syndrome ? Spend Wisely.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Analytics] The Secret To A Better Customer Experience
    Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. Better conversions.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • SYNECORE  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] Promoting Content with Social Media and eMail Marketing
    Brands can take advantage of social and eMail analytics, adjusting their message to fit the ever-changing demands of each segment of their target audience. Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. SOCIAL MEDIA. EMAIL MARKETING. INTEGRATION IS KEY. Follow @chrshorton.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Online Display Advertising, Targeting, and Capturing Leads
    Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports).  . A Look at Online Display Advertising for Lead Generation. Many I have used myself for clients. Cost models- CPM, CPA, CPL. Retargeting.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] 3 Top Social Automation Tools
    The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Break Through on Email with Easy-to-Use KPIs
    Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. Be data-cated. Now let’s talk data. Engagement.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Analytics] Have a Merry Website Transition: The Complete SEO Checklist
    Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Analytics] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    Before predictive analytics was really applied to marketing, tracking digital body language was the only way to monitor engagement and intent. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Ensure Tight Alignment with Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Analytics] How B2B Marketers Can Leverage Social Media Product Advertising
    Pinterest also offers an extensive analytics dashboard so marketers can test what works and what doesn’t. Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While The latest evolution is with the advent of product ads. In Conclusion.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Analytics] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Pinterest Analytics Clicks: If you have a verified business account , you can access these metrics directly in Pinterest''s dashboard. UTM Parameters: You can see this metric if you dive deeper into your marketing analytics software than the general referral traffic (usually placed under "campaigns"). The good news? Make sense?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Analytics] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
  • TALKWALKER B2B  |  TUESDAY, APRIL 28, 2015
    [Analytics] 5 Steps to True (Data) Love: From Big Data to Smart Data
    So lets say we type in “Talkwalker” into our social data analytics platform. Analyze: Adding a pinch of analytics. If filtering this information allows us to create manageable streams of data, analytics helps us turn it into real insights that we can use to help a business grow. In a sense this point of view is correct.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. Reality check: that’s a myth.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Analytics] Why Marketing Should Have a Quota
    social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. Leads vs. Opportunities.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Analytics] 2012 #Nifty50 Top Men in Technology on Twitter
    Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Chris Adams – @chrishadams. in August 2006. Founder of St.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one.
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Analytics] Marketing Strategy 101: Affinity Marketing
    For example, we integrate with Google Analytics, which has landed us a spot in the Google Analytics App Gallery. It’s a reciprocal relationship: their analytics platform allows our call tracking users to see their call analytics, and by integrating with them, we drive more traffic to Google. Make friends. PR mentions.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] 4 Basic Call Tracking Metrics for Local Businesses
    IBM says that companies that use analytics to make decisions make 40% more money than companies that don''t. If you use analytics to make decisions you''ll make more money than your competitors that dont''. Local businesses care about phone calls. They care about phone calls alot. Long story short: calls matter. It''s that simple.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] Must Attend Marketing Events In 2014
    This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Analytics] Search isn’t about search anymore, it’s about social
    Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics] Should you invest in conversion rate optimization?
    Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation We believe the best approach focuses on three key elements:  . ?Relevance Conversion Tactics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why?
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Analytics] How to Build a Perfect B2B Product Page
    The effectiveness of product pages can be measured in a number of ways depending on the analytics reports at your disposal. Basic Analytics. That''s why search rank and SEO analytics like number of keywords and inbound links are important to track for product page success. Where do users go to gather information about HubSpot?
  • RADIUS  |  MONDAY, DECEMBER 14, 2015
    [Analytics] Should “Data Scientists” Really Be #1 on CMOs Wish List?
    Research VP Doug Laney asserted that the need for data scientists was “growing at about 3x those for statisticians and BI analysts” and that there is an “anticipated 100,000+ person analytic talent shortage through 2020.”. They want to know how to leverage the data in cool (not creepy) ways that drive commercial value.”.
  • BLOG MY CALLS  |  MONDAY, JUNE 24, 2013
    [Analytics] Why Do SMBs Fail at Measuring Their Marketing?
    They simply don''t have the level of marketing analytics and resources. Most SMBs have a good local presence, they''re able to generate good revenue, so why should they measure marketing? Data shows that most SMBs don''t track marketing ROI. Here are some reasons: 1) They think it is expensive.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Analytics] The Difference Between SEO & SEM
    Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Sales Prospecting In The New Year With A Data Scientist
    The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • SALESPREDICT  |  TUESDAY, NOVEMBER 3, 2015
    [Analytics] Why Your Predictive Lead Scoring Shouldn’t be a Black Box
    Lead scoring and predictive analytics are really hot right now. mean, try to find me one sales rep, VP or CMO that would confidently say, “So you can show me which leads are most likely to close and we’ll increase conversions while saving marketing dollars? Nah, I’ll pass.”. The name alone sounds scary, doesn’t it? What makes it an 84?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Analytics] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    eCommNow needed a call tracking solution that would provide critical call analytics and simplicity. eCommNow is white labeling the LogMyCalls analytics dashboard. In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. Overview. The Switch. They never did.”.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Do You Know Your A, B, C’s?
    Take an analytical approach to understanding your customer base, it will drive better messaging, increase order rates and improve your profitability-sounds like an excellent formula to get started on 2015! Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 24, 2013
    [Analytics] Marketing Optimization: 3 steps to gain C-suite buy-in
    Analytics and Testing: 3 tips to optimize your testing efforts. Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. More sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Analytics] How to Launch a B2B Social Media Marketing Campaign
    The guide includes a concise matrix of measurement and analytics that should be considered, along with the tools that can help accomplish that. Business-to-business (B2B) companies are increasingly aware of the benefits that can be gained from engaging in social media. They'll get there - in fact, maybe this is what they need to get started.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Analytics] 14 Brilliant B2B Marketing Strategy Guides
    The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Analytics] Is Your Marketing Department Fluff or the Foundation for Growth?
    Thanks to Google Analytics, reports from CRM software and social media analytics, they can use numbers to gain a better understanding of each facet of client communication. Let’s face it. It’s been left to the wayside, viewed as non-essential, even fluffy. Is it fluff or fundamental? Is marketing scientific?
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Analytics] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Aaron Beach: Integrating your email data with your web analytics tools is essential to getting an understanding of how email visitors engage with your site after the click. Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. It matters. It carries weight. Brian P.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Analytics] What Do Digital CMOs Do Better?
    Digital CMOs “use first- and third-party data to target contextually relevant offers and experiences guided by predictive marketing analytics and algorithms that learn and adapt” as buyers move down the sales funnel. Marketing has been one of the most dramatically changing business functions over the past decade. This ” 2.
  • BLOG MY CALLS  |  TUESDAY, JUNE 18, 2013
    [Analytics] 5 Things Every Salesman Should Know About Marketing
    Reach out to them. 3) How to navigate basic analytics tools. Sales professionals need to have a Google Analytics log in and a log in your call tracking application. You should be aware of analytics trends. The line between sales and marketing is increasingly blurry. The lines between marketing and sales are gone. This is good.
  • E-LIGN  |  WEDNESDAY, AUGUST 7, 2013
    [Analytics] 10 KPIs to Prove Your Inbound Marketing is Working
    These types of metrics are important because they provide a benchmark for gauging a campaign, which are used in web analytics. Once you have planned your business objectives, allocated a budget, developed your inbound marketing strategy , and executed your strategy, you need to figure out what all of those actives are generating.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] 10 Things Epic Copywriters Do
    Content Marketing Institute recommends developing your abilities in analytics, planning, project management, and presentation. 7. For this reason, your copywriting skill set should include knowledge of inbound and traditional marketing principles, analytics, and mapping strategy to business. Image source. Investigative Research.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Analytics] How to Successfully Launch Your First Marketing Automation Program
    The behavioral analytics included in your automation platform are often the best data sources for deciphering how to segment. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Analytics] Social Media: The New Company Newsletter? [Infographic]
    What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter. 
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Analytics] Social Media: The New Company Newsletter? [Infographic]
    What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter. 
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Analytics] 2005 Called, It Wants Its Marketing Trends Back
    To this point, findings from Aberdeen’s September 2014 Customer Analytics: Making Big Data Work for the Marketer study shows that marketers that deliver tailored messages to their target audiences enjoy 28% greater annual increases in return on marketing investments (ROMI), compared to those that don’t personalize. It’s all part of your job.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Analytics] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    Facebook, Twitter, and LinkedIn provide easy-to-use and insightful analytics that will help you optimize your updates by understanding what engages your audience. As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. Enjoy! Analyze Your Audience.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Analytics] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. Teams that invest in both marketing analytics technology and data science skill sets will positions themselves to execute on true account based marketing strategies and accelerate demand for their products and services.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Analytics] Nurturing Leads With Webinars: Awareness is Just the Beginning
    The equally important webinar analytics measure attendee engagement, progression through the funnel and behaviors, allowing you to identify sales-ready leads in real time and follow up with the most qualified leads immediately. The buyer’s journey has changed due to the high-quality information now easily available to prospects. Awareness.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Analytics] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    Great marketing managers in all fields—PR, Analytics, Brand, Digital, Marketing Communications, etc.  —are often subject matter experts first, leaders second (or maybe not at all). So you need to fill a vacancy in your executive marketing team. Marketing is moving fast, and you can’t afford a vacuum in essential leadership spots.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Analytics] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
    If you don’t have access to this information, then I absolutely recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. you want to redesign your website. redesign can be a huge success -- or a total flop. Step 1: Benchmark Your Current Metrics.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Analytics] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
    Not to mention needing an additional two or three separate analytics tools to try to glean some bits of insight into how each of these channels is doing. Have you been noticing a few unhappy faces in your marketing meetings lately? Some droopy shoulders, bags under the eyes, a few too many yawns? Did you hire an external website designer?
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Analytics] 7 Tips for Stellar Social Media Community Management
    However, a great way to balance it more efficiently is to base your time allocation on your analytics -- how each individual social network performs for your business. While you might think you need to maintain a presence on every major social network, you should really let your analytics be your guide. Now what? Test and optimize! 5.
  • LATTICE  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Find High Potential Targets.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. To track conversions, you can set up goals in Google Analytics for each piece of downloadable content on your website. 2. It starts with content.
  • FATHOM  |  THURSDAY, OCTOBER 29, 2015
    [Analytics] Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More
    link]. “Ad Blockers & Analytics: What Webmasters Should Know And Do”. With new mobile ad-blocking apps, you may be losing out on analytics data or your pages may not be rendering correctly anymore. They may be blocking analytics from crawling your own mobile site and your pages may not render correctly if ads don’t show up.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Analytics] Can Content Marketing Accelerate Sales Pipeline?
    For instance, if a company is selling analytics solutions to the target account, then they could create a SlideShare presentation to speak to the key  customer needs. Can posting the right content for the right customer on the right channel at the right time really speed up a sale? So, here’s a news flash! Awareness. Consideration.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Hack #14: “Sales Ops & Sales Enablement should be your next two hires after your VP of Sales” - Cory Ayers - VP of Sales, Host Analytics @ host_analytics. Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. 15 at 9 a.m. in the hub of the universe, Boston.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Analytics] How can you pick the right social media tool for your situation?
    It’s not much different from what I observed in the late ’90s with Web Analytics. Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] Is Your B2B Marketing Lost or Found?
    The “new” or inbound marketing tactics that attract prospects rather than interrupt them also include search engine optimization, blogging, eBooks, whitepapers, website landing pages, conversion tools and sophisticated analytics. Answer : All still exist, but because of the Internet, their heyday has passed. So which one is better?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Analytics] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    John Paul Titlow outlines and links to Facebook’s 14-page PDF Best Practice Guide: Marketing on Facebook which “serves as an official resource on how to take advantage of Facebook’s advertising products, social plugins, analytics and other tools to grow one’s business.” 85% of B2B journalists are on Facebook.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [Analytics] Oracle Buys ATG: Bad News for Marketing Automation?
    Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. So… Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 nuff said. So much for the obvious.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] Get Ready for Social Marketing Automation!
    As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Analytics] Standing out in a world of information density
    Is it going to become easier to manage as analytics improve? In some respects analytics will help us cut through, if we have the skills to know where to look! Is it going to become easier to manage as analytics improve? In some respects analytics will help us cut through, if we have the skills to know where to look!
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Analytics] Social Media and Lead Generation: Know Your Measurements
    When measuring your social success, consider using analytic supplements such as HootSuite, RetweetRank, Klout, Sprout Social, or any other social plugin. These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Social media is a trend that''s not going away anytime soon.
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] Smarketing: The Guide To Lead Conversion!
    Run analytics on every aspect of your business, including lead opportunites that were both successful and unsuccessful to look back on to improve both sales and marketing’s overall process in the future. Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. Closed-Loop Reporting. Follow The Data.
  • CAPTORA  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics] 3 Lessons From Our Revenue Roundtable for Marketers
    Of course, strong success metrics (such as revenue contribution) depend heavily on analytics. In the past decade, technology has revolutionized the marketing game by providing more insight than ever into the customer journey. What does this change mean for marketers? And we must master the landscape as the landscape shifts beneath us.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    Google Analytics. Confirm that you have administrator access to the site in Google Analytics. If you’re in the marketing industry, you probably already make a point of measuring everything, but a historical record of your analytics data becomes even more important during a rebrand. Considering a rebrand? Advance planning is key.
<< 1 2 ... 21 22 23 24 25 ... 62 63 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...