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  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Analytics] Making Your Brand Stand for More than Just Your Company
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Your brand starts to actually take on all those attributes in your mission statement in the minds of your customers. What then?
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 21, 2010
    [Analytics] B2B Marketing Stocking Stuffers & Holiday Cheer
    In the video, Joe discusses the need for marketers to become analytical thinkers, why the marketing trifecta includes technology, process and creativity (for those of you who were wondering) and how revenue performance management can impact marketing accountability. Not Marketing the Website (Being invisible is not the goal). 9. DRUM ROLL. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Analytics] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Purpose. Simple!
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 10, 2013
    [Analytics] Did the Caller Make a Commitment to Buy? 5 Marketing Automation Actions
    Yesterday we wrote a blog post about the phrases and keywords that Conversation Analytics ''hears'' to determine if the caller made a commitment to buy on the phone. Instead, we''ll discuss what to do with the data from the Conversation Analytics Commitment to Buy indicator. This blog post won''t regurgitate that data. Some Background.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Analytics] What Is Multi-Channel Marketing? [FAQs]
    The same consumer moves across all of these places quickly, so your strategy and your analytics need to adapt similarly. Closed-loop analytics (through HubSpot or other analytics software) will inform them as to which channels were effective, which channels influenced other channels, and which channels they can eliminate from their efforts.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Analytics] The Best Marketing Conferences Of 2015
    Adobe Summit  is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] Why your social media plan needs gurus and storytellers
    The second group consists of content creators who may not have the analytical business background but can masterfully deliver an experience that makes people hang on their every word.  I think the future lies is in connecting these two groups. ” . I’m a storyteller, not a strategist. Does that mean I’m useless? Agree?
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JANUARY 25, 2011
    [Analytics] The Reports of B2B Marketing’s Demise are Greatly Exaggerated
    What is dead, however, is the ability for high-overhead agencies and clueless consultants to pass on crappy marketing advice — and then charge mega dollars for it (case in point: an SEO firm charging $4,000 a month for regurgitated Google Analytics reports, cough, cough). The search results made me laugh. Why is that? Not anymore ducks.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 6, 2014
    [Analytics] Big Marketing Budget Increase This Year? Spend Wisely!
    As campaigns expand into new marketing channels and the latest analytics technologies roll out, companies must invest in their departments, solutions, and projects more heavily to stay competitive. With advanced analytics technology, of course! How do they determine the best avenues to spend on? Finding the Channel. Wrong.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters
    According to Global Workplace Analytics , telecommuting could have the following benefits for U.S. AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. companies and commuters: For Businesses. For Workers. Keys to Success for Your Virtual Sales Team.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Analytics] How RightWave Solves the Marketing Automation Skill Shortage
    RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. It’s a little hard to review software that isn’t used by its buyers.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Marketers who listen to their customers through engagement analytics , for example, average a 14.6% Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Analytics] The Dos and Don'ts of Content Marketing
    This can be done with Google Analytics, call tracking , or other tools. Do.create a call-to-action associated with every piece of content. Invite them to call you, download something, sign up for something, or even buy something. Do.measure the effectiveness of content marketing. Do.create goals and benchmarks for your content marketing.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Analytics] Quit Obsessing About the Customer Journey
    These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. If he visits 5 Web pages?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Analytics] Using Football Strategies for Marketing Wins
    Experiment with social media, integrate with Google Universal Analytics …you never know what fresh talent you’ll uncover. You should be measuring everything , using analytics to ascertain which campaigns are bringing success and uncovering which keywords are driving phone calls and web leads to your business. Play Your All-Stars….
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Analytics] How to Get More Leads From Existing Content
    We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content. Use Marketing Analytics. How else can you using landing pages or marketing analytics to leverage evergreen content promotion?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 21, 2013
    [Analytics] 4 Steps to Shorten Your Sales Cycle
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Empower yourself and your staff with anywhere-access to your contracts. Take advantage of e-signatures.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Analytics] Introducing the Oracle Marketing Cloud
    Forrester. • 70% of marketing projects don’t leverage big data and analytics. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. CMOs face a dilemma. The experience can be just as impersonal on social channels.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Analytics] 6 B2B Marketing Best Practices for Instagram
    Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Analytics] 5 Media Lessons Every Marketer Should Learn
    The level of data and analytics available to online marketers provides the ability to dive deep into performance. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. We share a few here, and the takeaways for marketers. 1.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Analytics] Emergence of Demand Generation Role Drastically Alters Marketing Landscape
    Of course there are many things that go into demand gen – data analytics and management, search, webinars, demos, content marketing, customer referral programs, and the like – but probably the central activity of this crucial marketing function is lead generation. Let’s examine what you can do about this problem. Moore’s Law ).
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Targeted, analytics-driven email marketing campaigns allow you to deliver soft and hard offers for specific buyer roles, tailored to a buyer’s particular place in the buying process. 10) Analytics and Reporting Similarly, it is critical to analyze the right metrics in order to measure results effectively. Embrace them, use them.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Analytics] 10 Things You Need to Know About B2B Mobile Marketing
    source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them.
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 26, 2012
    [Analytics] Customer Data Management with "Big Data" - Part II
    Remember from the previous post that its not just the dimensionsalized, aggregated data that is reunited with the profile data, but also high-value, behavioral analytics attributes (predictive scores, micro-segmentations, etc.) created courtesy of Big Analytics.  Let’s take a closer look at these two classifications. Profile Data.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Generate Leads: 46%. .
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Analytics] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. So you’re really coming in at a really good time. Close rate.
  • NUSPARK  |  MONDAY, JANUARY 9, 2012
    [Analytics] The missing topic on b2b digital lead generation: advertising
    You need to tag all digital messages so that analytics can measure the visitors. But you should still track ROI by estimating your pipeline conversion rates and evaluating lead performance via analytics. Remember advertising?  Don’t believe it.  The channels have changed over the years; but the basic marketing principles remain. .
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2009
    [Analytics] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
    As Joe Moloney was listing the limits that Salesforce.com places on mass access to client data, I recalled that these are in place fundamentally to avoid large analytical queries that could slow down response for all other users of the shared systems. But there were a couple of topics that caught my fancy: 1. Vendors take note. 2.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Analytics] Where is B2B data-driven marketing headed?
    Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Analytics] Using Customer Data to Inform Your Personalization Strategy
    Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 8, 2011
    [Analytics] Service Firms that Generate Online Leads Grow Faster
    SEO, blogging and web analytics were considered the most effective online tools. Evidently that’s not the case. recently read a post on the PRSA Newswire about a study that was just completed by Hinge Marketing on 500 service companies that used online leads as part of their lead generation strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart! 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Driving Engagement and Conversion with Marketing Apps
    Predictive Analytics. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Analytics] Does Google Think Your Website Is Spam?
    Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. First, track the clickthrough rates of your search listings, which Google Analytics will provide to you if you have Webmaster Tools set up for your website.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 23, 2011
    [Analytics] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
    Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. Since then it has expanded steadily to encompass the full range of marketing resource management and then gone ahead to add marketing database management and campaign execution.
  • ENGAGE  |  WEDNESDAY, AUGUST 3, 2011
    [Analytics] An Unglamorous Website Maintenance Checklist
    Regardless of the cause, it’s a good idea to check to see if your page is turning up any 404s. (I use combination of Google Webmaster Tools and checking Google Analytics for pages with a content title that match the title of my 404 page template.) Check analytics for bizarre behavior and oddities. It’s challenging. It’s rewarding.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Analytics] How Marketers Should Leverage New Marketing Technologies [Marketing Update]
    Last week on Marketing Update , Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics. Google Analytics Goes Real Time. Google Analytics is a tracking tool used by website operators to study the traffic patterns of websites. Google+ Boosts User Base.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Analytics] Measure Metrics Like an Email Marketing Expert
    Email Marketing , analytics Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
  • MARKETING INTERACTIONS  |  TUESDAY, FEBRUARY 22, 2011
    [Analytics] B2B Marketing Needs People Geeks
    Even analytics are based on what happens in relation to content. I saw this Tweet from Scott Mersy ( @smersy ) yesterday and it got me thinking about the skills that marketers need to be successful in a buyer-driven world. This said, the idea translates to pretty much all marketing strategy and activities whether executed online or off.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Analytics] The COMPLETE Conversion Funnel
    One of the reasons I think conversation analytics is an important marketing tool is because it starts to eliminate the need for sales reps to translate their subjective take on the sales experience and introduces a more rigorous methodology for evaluating calls and making them actionable. Guest blog by Josh Krafchin, Founder of Clever Zebo.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] Marketing Automation 101
    There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and  ROI analytics. Create a plan.
  • BLOG MY CALLS  |  MONDAY, MARCH 16, 2015
    [Analytics] Using Call Tracking with Your Click-to-Call Campaign
    Are you gathering important analytics from your mobile click-to-call campaigns? Using our specialized tools, we were able to pull a number of additional call analytics from each phone call. However, the LogMyCalls analytics showed that only 890 of those calls actually made it through to the hotel. The Full Story. Bottom Line.
  • SYNECORE  |  TUESDAY, AUGUST 18, 2015
    [Analytics] Inbound Marketing 101: Lessons from the Cat Food Aisle
    As my brain’s analytical impulses kicked in, discounted pricing offers and compelling brand titles caught my attention. Go back to the drawing board, review your analytics data, meditate on the wants and needs of the likely buyers of your product/service (i.e. Yesterday evening I was one such consumer. Let me offer a little background.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 29, 2013
    [Analytics] What’s Happening in the World of B2B Online Marketing?
    With the inherent nature of digital and the analytical tools that marketers now have at their disposal, tracking and measuring the effectiveness of your B2B online marketing efforts in real-time is not only possible, it’s imperative. Your Ultimate Guide to B2B Internet Marketing Part 5: Top Five SEO Tips. B2B Web Strategy
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Analytics] 3 Significant Trends Impacting Marketing Leaders Now
    Instead of all the time being spent working with the customer they’re spending their time syncing and integrating and maintaining and always updating all these disparate databases, content repositories, analytics engines, campaign reports and UIs. Check out the podcast here (form required). Marketing Efficiency
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Analytics] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    So…How Does Universal Analytics Differ from Estimated Total Conversions? If you use Universal Analytics, you’re probably asking yourself how estimated total conversions differs from event tracking in UA. You can also watch this webinar to learn more about including phone conversion data in your web analytics. Here it is.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Analytics] Business Must Have: Social CRM apps
    For the sales people on the other end of the social media conversation, they should expect to gain vital CRM analytics through it, too. The mobile component also helped streamline CRM analytics and cut down on often time-wasting tasks, such as organizing emails into existing CRM systems, according to the report.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Analytics] 10 Things That Can Destroy an Email Marketing Program
    Analytics. Social Analytics Workshop: Measuring the ROI of Social Media. Web Analytics. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Marketing.
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Analytics] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Analytics tools are your friends. To reach the largest audience, you need to be able to measure what works and what doesn’t, just as you would with any marketing analytics. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Here are five notable tips from the session.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics] 5 Steps To Emails That Get You New Customers
    This usually requires some prior analytics or understanding of your target audience. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. The Email should be simple and concise.  The Action Button must be Specific. 
  • VIDYARD  |  WEDNESDAY, MARCH 4, 2015
    [Analytics] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Reporting, Analytics & ROI: VMPs should be more than a place to keep all of your videos. Discover what integrations exist for a given VMP like your marketing automation and CRM; your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. Outline Your Needs First.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Analytics] Contacts Lead Scoring
    Analytics data. HubSpot has introduced an all new custom lead scoring system that is built right into their Contacts database. This should make the challenge of prioritizing the leads in your pipeline easier. Contacts lead scoring is easy to use and powerful. Social media metrics. Imported data. Engagement metrics. View Original Article
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] My Leads Went Where??! – Lead Generation Horror Story #1
    One item proved challenging, and always had for the marketing team, as there was a break in the conversion tracking as the lead form submission confirmation page was coming from another domain and the analytics didn’t provide end to end insight – they’d never been configured correctly. Metrics matter. Is web traffic down?
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Analytics] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    According to SEOmoz's 2012 industry survey , 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. Awesome!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Analytics] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Santi Subotovsky identifies “five key elements of an effective content marketing strategy, along with a list of applications to help marketers execute on each element,” from content curation and creation through workflow management (where “platforms such as Kapost and Zerys can help”) and analytics. How I.T. Amanda F.
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Analytics] A Marketing Plan for Any Business
    Technology (webinar, blog, marketing automation, email marketing, analytics, and other marketing technology that you will be using). In order to know where you’re going you need to have a good map (or good map app these days). Marketing Plan Outline: Purpose of the Marketing Plan. Metrics and Measurements. Customer Acquisition Model.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 1, 2012
    [Analytics] You’ve Got Traffic. Now What?
    That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. Congratulations! Sorry to rain on your parade but that is only half the equation. Really?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Analytics] What you need to know about emerging content forms
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Can this revolutionize video storytelling?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Analytics] 100 Things You Are Doing Wrong on Social Media
    You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
    Twitter Announces Twitter Web Analytics. Twitter announced last week that it will be releasing its own official Twitter Web Analytics tool. If you don't already have integrated marketing analytics software that offers these types of analytics, consider one. Facebook Launches the Subscribe Button. Connect with HubSpot
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Analytics] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
    Kitchener, Ontario – July 22, 2015 –  Vidyard, the video marketing and analytics leader, today announced the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results. 6-7 in San Francisco. Entries are due by Aug.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] What Is Dark Social Media?
    Madrigal, which refers to the social sharing of content that occurs outside of what can be measured by Web analytics programs. This Web analytics firms dug into the traffic of websites and split them into two different groups. This is called Dark Social Media and it’s changing the way we think about digital marketing.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 7, 2012
    [Analytics] 9 Reasons Your Website Might Be Failing
    In January they decided they would start tracking web traffic with Google Analytics and start tracking phone calls with LogMyCalls. The best way to track this web traffic is with Google Analytics. You can sign up for a free Google Analytics in about 5 minutes. In some sectors might even be worse. Case Study in Success.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Analytics] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Sounds great, right? Marketing automation is also not a content generator-.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Analytics] Hubspot Review
    And finally, reporting and analytics show the business results of your activities. The result of this integration is that you get great end-to-end analytics, for example: you’ll see how much a particular search keyword contributes to revenue. Marketing departments at mid-size companies. Small Businesses. Mid-size Businesses.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 6, 2013
    [Analytics] Why Reps Strike Out with Customers
    Skeptics and Go-Getters are rationally-driven, and come across as analytical, logical, and objective. Does this sound familiar—your rep just came back from a meeting with a Mobilizer , who you’ve painstakingly identified as able to build consensus and drive change in the customer organization. So what really went wrong?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Analytics] Must-Have Characteristics of Successful Marketers
    Analytics, call tracking and web analytics, are required to be a successful marketer today. We have a CRM, a Google Analytics account, a CMS, a marketing automation solution, a call tracking tool (can you guess which one?), and various social media tools. - Curiosity - Marketers must be curious. Why doesn''t anyone read my blog?
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] Big Data Needs Big Judgment
    You can delve into the details of their recommendations and approach by clicking on the link above and downloading the entire article, but their contention rings very true to someone like me who has been in the field of analytics (before it became BIG) all of my career.    . This is far from the truth.
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Analytics] The Biggest Question When Using B2B Social Media
    In a recent Harvard Business Review Analytic Services study, only 12% of 2,100 executives say that their companies are using social media effectively. Sometimes I become a bit skeptical when I see the huge uptake in social media by B2B marketers. Unfortunately, only 31% of those marketers said they found it effective. Will it blend? Yikes!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. "Every brand can do better to engage me," he said. Here are two key tips: 1. Integrate B2B and B2C marketing efforts. Gmail promotions). Marketing Efficiency
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Only B2B Content Marketing Battle Map You Need
    The key performance indicators outlined on the above chart are easy to measure/monitor and should serve as solid marketing analytics to guide your ongoing content marketing efforts. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. What do you think?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Analytics] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    And this in turn requires a new kind of technology solution – one that helps them to create relationship-building dialogs across fragmented channels, one that helps them think holistically about the entire range of responsibilities of the modern marketing professional, and one that is powered by deep insight and analytics. Customer support.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] Why content marketing will make your small business sexy
    Sure a firm can dive into analytics to measure traffic, find the search words people are using to find them, and the type of content they seek. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. You social media pros might call this horse and buggy stuff. Tweet.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Analytics] Taking B2B Marketing Mobile: The Pitfalls and Payback
    She will expand on these thoughts with panelists Nick Fuller, Director of Strategy & Analytics, eDialog; Josh Herman, Vice President of Product Strategy, Acxiom Corporation; Kate Williams, Consultant to T-Mobile, and R.J. There’s an immediacy to mobile that captures an audience as they move through their day, especially busy executives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. ” “You know about BuzzFeed?”
  • SMALL MANUFACTURER BLOG  |  THURSDAY, MAY 23, 2013
    [Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. I get lots of inquiries from small businesses that begin with, “Our Website isn’t getting any leads.” You *should* optimize your site. Think of SEO as a filing system. Hahahaha.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Analytics] How to Use Surveys to Create Better Content
    They include: Using analytics to determine what your audience’s behavior reveals about their favorite content. You might be asking yourself, do you really need a survey if you’ve got analytics set up? Engagement is the secret sauce of digital marketing; every marketer wants more of it. Outrageous images can work. It is also risky.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] The Buyer’s Journey Is Going Digital
    Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Analytics] Customer Service Kings: 3 Strategies All Businesses Can Employ
    Amazon, Chick Fil-A, and Trader Joe’s all earned spots on the 2014 Customer Service Hall Of Fame by Zogby Analytics and 24/7 Wall St. Market analytics firm Kissmetrics recommends hiring only people that fit your culture and are familiar with your company’s values and mission. Comcast profits were $1.99 for their excellence.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Analytics] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Analytics] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
    They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. In Feedburner , you can find both under “Analytics.”
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 15, 2013
    [Analytics] B2B Marketers – How to Make Your Website Mobile-Friendly
    Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices. Choose a strategy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] How to Power Your Sales Funnel With Video Content
    Ensure that you are tracking viewer analytics and pushing this data into your marketing automation platform. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. First off, understanding your customer is critical.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Analytics] Branded Content Curation Strategy for B2B marketers using Scoop.It
    According to Google Analytics Scoop.it has now become a primary source of referral traffic to the site. In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Results?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Analytics] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    Before predictive analytics was really applied to marketing, tracking digital body language was the only way to monitor engagement and intent. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Ensure Tight Alignment with Marketing.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Analytics] 6 Characteristics of Social Media Winners
    Analytical. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Subject matter knowledge is essential. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. Engaging. Empathetic.
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is Image via CrunchBase. Decide for yourself. Increase awareness?
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] Call Tracking Collective: Agencies, Ad Performance and Sales
    Integrating with Analytics and CRM Platforms. The study was performed by extracting data from millions of phone calls using Conversation Analytics and determined several significant events that improved conversion rates. This post examines the value of call analytics in relation to ad performance. We like call tracking.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Analytics] Buyer Personas Gone Stale? Use Agile Techniques
    By leveraging the data from marketing automation or other sources of analytics on your website, it’s possible to get insights into what does and does not interest a buyer. Even if you don''t have a marketing automation platform, you can still use website analytics to gather how your visitors are interacting with your site.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 12, 2010
    [Analytics] Savvy Week in Review - March 12
    11 Free Tools for Social Media Optimization - by @leeodden via @toprank Here's a very handy list of social media and SEO tools that can be used for research, marketing and promotion or analytics. From where we're sitting, time seems to be flying by. If you're looking for a reason to take a breather, we've gathered eight good ones right here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 5 Core Competencies Driving a Modern Marketing Strategy
    Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. Analytics – Measurement always has been a core component of determining marketing effectiveness. By Amanda F. Batista, Guest Post. The first is typical demographics.
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