GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 12, 2010
[Analytics] Is this the final answer to social media measurement?
Experience — I can say from my corporate days that SAS has a superb reputation in the analytical space and has expert resources that small competitors simply cannot match. Putting the SAS computer power and analytical experience to the test in the social media market will produce incredibly powerful, breakthrough insights.
BLOG MY CALLS | THURSDAY, MAY 22, 2014
[Analytics] New Study: Agents 'Ask for the Business' 3x More on Converted Calls
The data was extracted from the calls by the LogMyCalls Conversation Analytics engine. 'And this is a big deal. Of all the data extracted from our most recent infographic, The Elements of a Converted Call , this might be the most interesting. The infographic used data extracted from millions of phone calls in the first 4 months of 2014.
CRIMSON MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. 'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
MODERN B2B MARKETING | TUESDAY, OCTOBER 1, 2013
[Analytics] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. In mobile marketing communications, that justification comes through integration with your website analytics, SFA, CRM tools, and your marketing automation system. 'Author: Eric Kim The race to mobile has become a stampede. The
LOOPFUSE | THURSDAY, JULY 29, 2010
[Analytics] Who is following your digital footprints?
Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Tags: privacy , Web Analytics This entry was posted on Thursday, July 29th, 2010 at 11:49 am and is filed under Marketing , Marketing Automation , Web Analytics. Who is following your digital footprints?
HUBSPOT | TUESDAY, MARCH 29, 2011
[Analytics] 16 Google Tools to Improve Marketing Effectiveness
Google Analytics. Google Analytics gives companies insights into their website traffic and provides them with overall analytics intelligence. In this way, Google Analytics enables you to identify powerful marketing opportunities and “strengthen your marketing initiatives.” Google Places/Google Maps.
BIZNOLOGY | TUESDAY, OCTOBER 7, 2014
[Analytics] 3 Top Social Automation Tools
The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. 'Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 18, 2013
[Analytics] 5 Ways You Should Be Using Marketing Automation
The various marketing automation software providers try to solve this problem by providing integrated dashboards , which deliver analytics across all platforms including social media campaigns. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. Great.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 13, 2014
[Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
THE ROI GUY | WEDNESDAY, AUGUST 3, 2011
[Analytics] Alinean Builds on Momentum for a Strong Second Quarter 2011
Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Pisello Alinean
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 29, 2014
[Analytics] Digital Marketing – What Are The Top Goals And Challenges?
Web analytics. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. This was reported as the number one challenge by 15% of the digital marketers surveyed. Email marketing platforms. What do you think?
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 23, 2014
[Analytics] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. However information overload is a constant challenge to overcome as well.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 7, 2010
[Analytics] 2010 Will Bring New Features to Demand Generation Systems
These are important marketing activities and they are a natural extension of demand generation systems, even though they require closer integration with (or replacement of ) Web content management and Web analytics. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.
BLOG MY CALLS | WEDNESDAY, JANUARY 22, 2014
[Analytics] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
That''s why analytics are so important. Note: Marketers that gather more analytics make more money. Call tracking and call analytics can help you close your marketing loop, attribute your leads, and improve your ROI. Long story short: call tracking is a critical and likely missing analytics element in your marketing toolbox.
DIGITAL B2B MARKETING | TUESDAY, JUNE 14, 2011
[Analytics] A New Way to Understand Your Social Media Audience
Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. am a digital and B2B marketer with a background in online media and analytics. Then, you put your social media plan in place, including sharing great content from others and creating your own.
VIDYARD | WEDNESDAY, JUNE 4, 2014
[Analytics] Assembling an Extra Powerful Marketing Team
You need roles spanning creative design, writing, video production, demand generation, social, product, and of course, analytics and forecasting. They should be analytical but creative, love process but think out of the box, pay attention to detail but see the big picture. In fact, it’s actually a lot like Marvel’s X-men. Demando.
HUBSPOT | MONDAY, MAY 5, 2014
[Analytics] How to Write a Blog Post Outline: A Simple Formula to Follow
How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. 'What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor flow.
B2B MARKETING SAVVY | WEDNESDAY, SEPTEMBER 30, 2009
[Analytics] Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes
million) Twitter scrape with analytics on most used domains. ManyB2B pros will care about analytics, tracking, campaign comparison statistics and customization as outreach social media initiativesevolve… client data-hogs will want to watch re-tweet performance, compare one approach to another using keywords, etc. Or not. Welcome!
BLOG MY CALLS | THURSDAY, APRIL 3, 2014
[Analytics] How a Local SEO Agency Decreases Client Attrition with Call Tracking
The depth of the analytics provided by LogMyCalls has allowed Navolutions to bill their clients on a pay-per-call basis. The analytics, routing and API within LogMyCalls make this revenue model easy for Navolutions to implement. Navolutions’ clients depend on the call analytics data that LogMyCalls provides them. Calls matter.
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 13, 2014
[Analytics] Why VBMA is the Robin to Your Batman
Marketing automation, CRMs, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they cant truly succeed without their trusty sidekick, voice-based marketing automation (VBMA). 'Every hero needs a sidekick. similar pairing is taking over the world of marketing. Smooth your rough edges.
VOICE-BASED MARKETING | MONDAY, APRIL 14, 2014
[Analytics] 4 Qualities of Fast-Moving, Change-Making Companies
Marketing is both creative and analytical; inspiring and strategic; it tells a story and it measures results. Therefore it’s important that a company find a way to marry the creative and the analytical. 'When it comes to marketing, John Ellett has seen it all. We’ve summarized the ones that stood out most to us here. Purposeful.
BLOG MY CALLS | THURSDAY, APRIL 17, 2014
[Analytics] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
'Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data. Again, Conversation Analytics can determine this based on the words and phrases said on the call. We released this information in an infographic earlier this week. How Did We Get This Data.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 19, 2013
[Analytics] How to Power Your Sales Funnel With Video Content
Ensure that you are tracking viewer analytics and pushing this data into your marketing automation platform. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. First off, understanding your customer is critical.
SAZBEAN | THURSDAY, MARCH 29, 2012
[Analytics] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
Such data aims to provide some concrete ROI behind the touchy-feely world of Likes, retweets and +1s — data that, on its own, amount to what Phil Mui, group product manager for Google Analytics, dubs “vanity metrics.” – Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI by Todd Wasserman. If they did, great.
WEBBIQUITY | MONDAY, JANUARY 31, 2011
[Analytics] Best Twitter Guides, Tips and Tools of 2010
20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
VIDYARD | THURSDAY, NOVEMBER 21, 2013
[Analytics] Why YouTube Alone Isn’t a Complete Video Marketing Strategy
You’ll be able to manage everything from one place with the added insight of video analytics. You can add optional email gates to the start of your videos to generate lead contact information, and you can see exactly which contacts followed through with your CTA with our analytics. My video marketing is kick ass!”
CRIMSON MARKETING | THURSDAY, JULY 31, 2014
[Analytics] The Buyer’s Journey Is Going Digital
Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. 'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver.
BIZNOLOGY | THURSDAY, APRIL 10, 2014
[Analytics] A sustainable process for optimized content marketing and brand publishing
Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
BIZNOLOGY | WEDNESDAY, JANUARY 22, 2014
[Analytics] How much content is enough for effective content marketing?
You can poll your audience, you can interview a representative sampling and, best of all, you can track their response to and engagement with the different kinds of content you create via various analytics packages. '(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Size Does Matter.
B2B MARKETING SAVVY | THURSDAY, SEPTEMBER 24, 2009
[Analytics] Social Media “Insider” Sources: Staying Current, Filtering the Noise, Finding the Hidden Gems
Twitter Accounts to Follow: Social Media Analytics. waworld The official Twittter account of Manoj Jasra’s web analytics world blog. analytics_ If you can’t analyze it, you can’t measure it; if you can’t measure it, you can’t improve it. Read time = 2-3 minutes) Information overload on steroids.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 19, 2013
[Analytics] Marketing Automation 101
There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and ROI analytics. Create a plan.
CONVERSIONATION | SATURDAY, JUNE 9, 2012
[Analytics] Defining Social Business: a Call for Clarity and Collaboration
Today, by combining social networking tools—internally and externally—with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. Yes, you are right: social business is a buzzword.
READYPULSE | MONDAY, JUNE 17, 2013
[Analytics] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
Reporting and Analytics – ReadyPulse provides a comprehensive set of anlaytics and downloadable Excel reports on Instagram promotions in the following areas: Standard analytics. Advanced Analytics. Influencer (people whose shares resulted in a click) analytics. Highlights. Partcipants submit their Instagram photos.
DIGITAL VOICES | TUESDAY, AUGUST 21, 2012
[Analytics] Branded Content Curation for B2B marketers using Scoop.It
According to Google Analytics Scoop.it I’m not certain yet whether I am getting any SEO “Juice” out of the drastic explosion of keyword-rich content on my site – especially since so much of my search traffic shows up as “keyword not available” in analytics. Here are some of the ways that Scoop.it
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 29, 2011
[Analytics] 14 Tweetable B2B Social Media Marketing Statistics
Metrics and Analytics. Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one.
B2BMARKETINGSMARTS | TUESDAY, JULY 13, 2010
[Analytics] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010.. How does this work?
DIGITAL B2B MARKETING | TUESDAY, AUGUST 16, 2011
[Analytics] Can We Save Twitter From Ourselves?
am a digital and B2B marketer with a background in online media and analytics. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. What Will Normal Be? Your Turn.
MODERN B2B MARKETING | TUESDAY, JANUARY 27, 2015
[Analytics] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
seat at the biggest table: A key element of Gavin’s acronym is Analytics Gavin states, “And the interesting thing is that thanks to the power of the analytics that we’ve been given, we can actually start to understand the impact marketing has on the business, rather than these fuzzy metrics like reach and frequency and so on.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
[Analytics] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
” Then watch the analytics to see how effective it is. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. So you can imagine I can’t help but notice good ones, bad ones and ones that need to just shut down and start over from scratch. What makes a GREAT website? It’s not rocket science.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 11, 2010
[Analytics] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Day’s 5.3
B2B LEAD GENERATION BLOG | TUESDAY, OCTOBER 27, 2009
[Analytics] Lead generation metrics should emphasize opportunities not just leads
In order to generate leads marketers have to know how to use the analytics. I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.". Here's my response. people who raised their hands). Number of leads?
MODERN B2B MARKETING | TUESDAY, JUNE 4, 2013
[Analytics] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
And this in turn requires a new kind of technology solution – one that helps them to create relationship-building dialogs across fragmented channels, one that helps them think holistically about the entire range of responsibilities of the modern marketing professional, and one that is powered by deep insight and analytics. Customer support.
KOMARKETING ASSOCIATES | WEDNESDAY, NOVEMBER 6, 2013
[Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
Here is a quick reference for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. 'A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
WEBBIQUITY | THURSDAY, NOVEMBER 29, 2012
[Analytics] Seven of the Best Guides to Marketing with Pinterest of 2012
While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
VOICE-BASED MARKETING | MONDAY, MARCH 3, 2014
[Analytics] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
'Do you ever feel like dark forces are working against your marketing campaigns, creating gaping holes in analytics reports that complicate ROI figures? Leading by example, the IVR superhero offers templates to jumpstart projects as well as real-time reporting and analytics capabilities to ensure accuracy throughout the sales lifecycle.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 22, 2011
[Analytics] Three reasons social media marketing favors small businesses
For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart!
EMAGINE B2B BLOG | TUESDAY, JULY 13, 2010
[Analytics] 5 free tools that will buttress your online marketing
Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog… Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 15, 2014
[Analytics] Matching Marketing Technology to Business Strategy: A Starting Framework
'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Fair enough.
BLOG MY CALLS | THURSDAY, JUNE 13, 2013
[Analytics] Must-Have Characteristics of Successful Marketers
Analytics, call tracking and web analytics, are required to be a successful marketer today. We have a CRM, a Google Analytics account, a CMS, a marketing automation solution, a call tracking tool (can you guess which one?), '- Curiosity - Marketers must be curious. Why does this landing page do better than that landing page?
INBLURBS | WEDNESDAY, APRIL 11, 2012
[Analytics] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies. All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.
SAZBEAN | SUNDAY, JUNE 10, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
Making the Most of Social Media Analytics (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom (ProBlogger). Who is Using Twitter and Why?
HINGE MARKETING | WEDNESDAY, APRIL 30, 2014
[Analytics] Hinge’s Fab Five: April 2014
Big data and analytics are hot topics and engaging talking points in today’s professional circles, but regarding the data, how big is too big? This post’s seemingly simple solutions are derived from four straightforward questions that every executive should ask themselves as well as their analytics team. Enjoy! Greatly.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 20, 2012
[Analytics] 5 Things To Focus On When Call Shadowing Inside Sales Reps
Your process, analytics, reporting and your overall data quality will suffer if it’s not properly being updated and handled. Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. Don’t let them rely on data unless they know it’s good data.
BLOG MY CALLS | TUESDAY, APRIL 8, 2014
[Analytics] Are You Paying Too Much for Call Tracking?
The purpose of this blog post is not to convince you that LogMyCalls can provide superior analytics for a lower cost (which we probably can), nor is it an attempt to throw your current call tracking provider under the bus. Even with Conversation Analytics , LogMyCalls is still among the cheapest call tracking providers. That''s silly.
B2B LEAD BLOG | TUESDAY, JUNE 11, 2013
[Analytics] What is Hubspot? Marketing Automation Software Series
robust layer of analytics that helps you understand what works and what doesn’t. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
MARKETING LEADERSHIP COUNCIL | TUESDAY, AUGUST 30, 2011
[Analytics] 4 Lies Marketers Tell Themselves
Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them. Got more lies?
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 27, 2012
[Analytics] New Report Shows UK Marketers Need Focus On Building Pipeline
While 89% of these top-performing companies are using reporting and analytics through marketing automation , compared to 68% of UK firms. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Even fewer are tracking it.
DIGITAL B2B MARKETING | THURSDAY, JUNE 7, 2012
[Analytics] 42 B2B Marketing Acronyms and Abbreviations
GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011
[Analytics] Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
[Analytics] Oracle Integrates On Demand Marketing with On Demand CRM
Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
B2B MARKETING TRACTION | THURSDAY, DECEMBER 15, 2011
[Analytics] B2B Marketers to Increase Online Content, but What Kind?
Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Here are some ideas for how to identify what content you should create.
MARKETING ACTION | TUESDAY, JUNE 3, 2014
[Analytics] The Art (and Science) of Forecasting Lead Requirements
'The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. This methodology can be simple or complicated based on the analytic resources available and the accuracy desired. There are two different methodologies to forecast leads, each with its pros and cons.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 9, 2011
[Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value. Assign an Owner. Your Turn.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 4, 2014
[Analytics] Social advocacy marketing gains legitimacy
This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
MI6 MARKETING AGENCY | WEDNESDAY, FEBRUARY 16, 2011
[Analytics] Mi6 Quick Tip #2
Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
DIGITAL VOICES | FRIDAY, JANUARY 10, 2014
[Analytics] SMACdown 2013: The Marketing Mavericks Take on BJ’s Wholesale Club Business Challenge
Brett Borgeson, AVP of Practice Development at Ayantek and Dan Flanigan, VP of Products at Percussion discuss how the cloud can be leveraged to support analytics data. 'This October Ayantek put on an exhilarating competition between some of the marketing industry’s elite heavyweights at MITX's FutureM Conference.
CLIENT BRIDGE | THURSDAY, JANUARY 31, 2013
[Analytics] Online Marketing Trends for 2013
More analytics." Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Design is king."
CLIENT BRIDGE | THURSDAY, AUGUST 9, 2012
[Analytics] Social Media Automation Mistakes
Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. And obviously, schedule time sensitive offers accordingly.
VIEWPOINT | TUESDAY, NOVEMBER 20, 2012
[Analytics] PowerViews with Bob Kelly: Redesigning Sales Process Basics
2013 Changes: Social Media, Mobile, Analytics & Productivity. More pervasive role for analytics, data and information. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Bob earned his MBA from Emory University and his BA from Washington and Lee University. and another 10% in Canada.
BIZNOLOGY | MONDAY, MARCH 17, 2014
[Analytics] 18 reasons to listen to social media before you leap
Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Is 'Image via CrunchBase. Decide for yourself. Increase awareness?
MARKETING ACTION | FRIDAY, FEBRUARY 28, 2014
[Analytics] 3 Reasons You Should Use Website Visitor Tracking
Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 22, 2014
[Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. 'by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Analytics] 5 Tips For Marketing Leaders To Bridge Organizational Silos
Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it.
FATHOM | WEDNESDAY, DECEMBER 18, 2013
[Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. 'This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
B2B IDEAS @ WORK | MONDAY, NOVEMBER 7, 2011
[Analytics] LinkedIn Company Page Checklist for B2B Marketing
Monitor Traffic and Audience Analytics on LinkedI n - The last tab, analytics, is a rich resource and adds insights and value. Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. Over 100 million professionals are following more than 1.9
HUBSPOT | FRIDAY, MARCH 22, 2013
[Analytics] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. While the updated CTA rules don't directly provide analytics, the allowance of CTA copy allows you to include bitly links that you can track and analyze for cover photo engagement. but not suggesting you attend it.
BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
[Analytics] Being Honest About Digital Marketing
The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
HUBSPOT | SUNDAY, JULY 20, 2014
[Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
HUBSPOT | WEDNESDAY, OCTOBER 13, 2010
[Analytics] 6 Ways Twitter Can Pioneer Online Advertising
Giveaway Analytics - One thing that Twitter is terrible at right now is providing users with analytics about users that actually see and click on tweets. to attempt to get basic analytic information. Currently, only large companies are advertising on Twitter, reportedly spending as much as $100,000 for Promoted Tweets.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 18, 2013
[Analytics] Sales Prospecting In The New Year With A Data Scientist
The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
SYNECORE | TUESDAY, APRIL 16, 2013
[Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
Manage your efforts with marketing automation software; analyze your performance with web analytics. 'In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Don’t disappoint.
VOICE-BASED MARKETING | WEDNESDAY, JULY 2, 2014
[Analytics] Get a Leg Up On Local Search with Call Tracking
Only with extensive data collection, reporting, and analytics will you gain actionable insight into campaign performance and overall ROI. One common answer is with Google Analytics and Google AdWords. 'So, you want to start marketing to a local audience via search. Make It Ring. So how do you do this? It seems natural, right? Voice.
GREAT B2B MARKETING | THURSDAY, NOVEMBER 8, 2012
[Analytics] The Most Important Number in B2B Marketing
A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. I often write about the importance on numbers in B2B marketing success. But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE.
DIGITAL BODY LANGUAGE | MONDAY, APRIL 13, 2009
[Analytics] Synopsys: Centralized Marketing Communications
By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases.
DIGITAL VOICES | TUESDAY, APRIL 8, 2014
[Analytics] Getting Started with Content Marketing Strategy in 5 Easy Steps
Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
[Analytics] Winning With Customers – B2B Playbook Review
About the Author: George Hollister is a B2B Practice Leader with SIGMA Marketing Group , a marketing analytics agency. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman. I’m enjoying the many insights, smartly presented, throughout the book.
MODERN B2B MARKETING | WEDNESDAY, APRIL 11, 2012
[Analytics] How to Cheat at Inbound Marketing
Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy. Want to know every last detail about how it works? Things like: What is inbound marketing? We’ve got you covered.
BLOG MY CALLS | THURSDAY, APRIL 24, 2014
[Analytics] Q&A with the New LogMyCalls VP of Sales, Karl Clegg
What was your reaction when you learned about the capabilities of Conversation Analytics? Marketing companies and ad agencies are clearly a sweet spot but I can see other areas where LogMyCalls and specifically Conversation Analytics can play a huge part in increasing ROI for both small and large organizations. What do you do for fun?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 4, 2013
[Analytics] The crisis in marketing education and what to do about it
These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. can count on one hand the number of undergraduate students I have personally met this year who I thought were prepared for an entry level marketing job. Agree?
BLOG MY CALLS | WEDNESDAY, APRIL 16, 2014
[Analytics] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
The infographic represents aggregate data gathered via our Conversation Analytics platform from millions of call segments we analyzed in Q1. Conversation Analytics uses speech recognition technology and hundreds of thousands of proprietary algorithms to extract actionable data from every phone call. Lead Scoring for Phone Calls.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 28, 2012
[Analytics] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
EMAGINE B2B BLOG | THURSDAY, AUGUST 29, 2013
[Analytics] eMagine Launches New Websites
Integrichain is in the in the information technology industry, and provides big data analytics for consumer, health and veterinary products. 'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. eMagine provided a full website redesign and logo update. Neostem.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 26, 2012
[Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 6, 2014
[Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
SALES INTELLIGENCE VIEW | MONDAY, SEPTEMBER 30, 2013
[Analytics] A New Generation of Business Intelligence – For the Front Lines
Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. BI has become a required technology for CFOs, COOs and operational management. It’s changed our lives as consumers. 1] [link].
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Analytics] Does Google Think Your Website Is Spam?
Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. First, track the clickthrough rates of your search listings, which Google Analytics will provide to you if you have Webmaster Tools set up for your website.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 27, 2012
[Analytics] 6 Steps To Executing A Content Strategy
Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
B2B MARKETING SAVVY | TUESDAY, NOVEMBER 10, 2009
[Analytics] ReTweeting: Science or Art – Is 120 The New 140?
Even when some research indicates that ~40% Twitter traffic is “pointless babble ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics. So why the fuss to understand RTs? Consumer, etc.)
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Analytics] How Social Media Capitalism Will Affect Your Future Marketing Strategy
Your website and blog are also the only inbound marketing tools through which you have complete control over accessing valuable marketing analytics information. Think about the limited insight you have now into the analytics of your social media channels. Make Analytics Actionable - Looking at visits isn't enough. Take control.