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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2016
    [Analytics] How CMOs Can Overcome 3 Key Challenges
    When an employee brings them the next new Pinterest analytics tool or suggests integrating Snapchat into their marketing strategy, marketing leaders feel overwhelmed by the thought of rolling that new tool or application into a scalable, measurable plan. Throughout roundtables and keynote panel discussions, a few clear challenges emerged.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Analytics] Who Does Google Think You Are?
    We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Click here to see the original article). Among the responses, a recurring theme is, how does Google know who we are? I did this both under my work account and my personal account.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics] 10 Time-Saving Tools for Managing Your Social Media Following
    If you want to streamline your following and uncover analytics that can be used to refine your strategy, you need the right set of tools. Automates insights from analytics into campaigns. This social analytics tool has been designed with brand marketers and social teams in mind. Ones that actually work. 1) Crowdfire. Commun.it's
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Analytics] 5 Lessons from MarTech 2016
    A company using New Relic and Optimizely prioritizes analytics. Data and analytics were another popular topic. MarTech 2016 did not disappoint. There was something for everyone — from practitioner to executive, B2B, B2C, big company, small company. The sheer number of sessions was impressive. Perfect. So what’s a Marketer to do?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2016
    [Analytics] 3 Irrefutable Data Driven Marketing Facts
    And the fact that is that other data, i.e. third party which enables deeper and more accurate analytics of first party data. Anytime anyone uses the word "irrefutable" you know they mean business. Even the definition has a serious word in it: impossible. It Starts With Culture. Let's just cut right to the chase. " 2.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 3, 2012
    [Analytics] B2B Public Relations: 7 tactics to pull more leads into the funnel
    A good way to learn where your clients are coming from is to talk with whoever manages your website analytics, she notes. They’re going to have the analytics on every webpage to tell you how people are getting there,” she explains. Tom Becktold, Senior Vice President of Marketing, Business Wire. At right is an example. Is it logical?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 9, 2015
    [Analytics] The Mobile Data Management Platform (eBook)
    Enter the mobile data management platform, or mobileDMP, a centralized platform that ingests, organizes, and segments an advertiser’s first- and third-party mobile and desktop audience data assets in one place for audience creation, analytics, and execution. And a lot more. Source: Big data for development: Facts and figures.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    [Analytics] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    James Obermayer, executive director and CEO of the Sales Lead Management Association and president of Sales Leakage Consulting shares his views about the relationship between successful B2B marketing and using the best marketing automation and analytics tools The B2B Marketing Advantage of LinkedIn.
  • ANNUITAS  |  TUESDAY, FEBRUARY 18, 2014
    [Analytics] Why Process Transformation Fails
    Organizations cannot expect their personnel to learn on their own, they must invest now to ensure the proper skills on content development, analytics, and demand generation strategy and buyer-centric selling are properly developed. Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] 2 Challenges to Keyword Collaboration
    Besides calling in Watson to do the text analytics and take the load off our brains, there are things we can do to make sense of the complex set of user paths between learning and purchasing. The antidote to complexity is analytics. Image via CrunchBase. page 139). Coming soon: a complete review at my other blog.). Cultural Issues.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 22, 2017
    [Analytics] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    Like any type of portfolio, bringing all the necessary data together and providing analytics about that data can help identify under performers and top performers so more informed decisions can take place that addresses the underperformance that might have previously gone unnoticed. Maintain A Favorable Standing With Talent. CMO Corner
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] This Week in Publish or Perish: Persona Hacking – An Inbound Approach to Prospecting
    HH: There are two elements to this: quantitative analytics and qualitative analytics. Quantitative analytics include demographic and geographic information. Qualitative analytics include the results of usability tests, customer surveys, and market surveys. Personas are only useful for content marketers, right? Blog Feed
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Analytics] How Digital Marketing is Reshaping Financial Services
    Marketing Analytics are Critical. Firms can combine CRM data with marketing analytics, and then use automation to systematically up-sell, cross-sell and nurture, based on the insights gathered. Also, firms can use their analytics to refine targeting for online advertising to increase the related ROI. Trend. Opportunity. Trend.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 26, 2015
    [Analytics] How to differentiate your blog based on the time you can put into it
    Reading an Avinash post is not for everyone but if you you thirst for deep analytical insight (and have the time to read it), there is no better source. Reading an Avinash post is not for everyone but if you you thirst for deep analytical insight (and have the time to read it), there is no better source. Blogging takes a lot of work.
  • VIEWPOINT  |  TUESDAY, OCTOBER 6, 2015
    [Analytics] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]
    ABM is only a black box if by ABM you mean deploying technology and analytics without knowing why or how they’re being used to reach goals. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage. Click here for part 1 , part 2 , part 3 , and part 4 ). It's not a distraction.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. We’ve outlined some of the most powerful analytics below, as well as offered insight on how to track them, and affect positive change: 1.
  • LEANDATA  |  THURSDAY, AUGUST 13, 2015
    [Analytics] How to Choose Target Accounts
    You can go down a path and only realize later that it’s just not working,” added Hawkins, director of demand generation at predictive analytics firm EverString. Laber and Hawkins said predictive analytics uses hard data to question, augment or confirm what you believe. “It So how do you prioritize them? Which are the easiest to land?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Analytics] Find & Engage Your Target Audience By Marketing Like Batman
    Research and combine B2B social media with marketing analytics to determine if people are sharing your content, taking action and converting to prospects. B2B Marketing Infographic Social Media B2B Marketers b2b marketing B2B social media infographic Marketing AnalyticsSo how can you better engage your audience?
  • SNAPAPP  |  TUESDAY, SEPTEMBER 6, 2016
    [Analytics] Introducing LeadREV by SnapApp
    With LeadREV, we’ve created the first-ever free tool for marketers to create interactive experiences out of those tired, static PDFs – with readership analytics and lead capture built right in. Unleash the potential of your PDFs. It’s hard to imagine running a modern marketing department without PDFs. 23 years to be exact. Not so much.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 13, 2012
    [Analytics] Recap of #MMChat – The Leadership Gap in Marketing
    BrennerMichael : I identify digital skills, social business acumen, real-time analytics and a focus on “people” (employees and customers). BrennerMichael : and our own @ jbecher is a social CMO, driving change, focusing on people development, digital skills and analytics to drive business results. BrennerMichael : Yes. MMchat.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 1, 2016
    [Analytics] Over Half of Global CMOs Are Making Data Driven Decisions
    With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news. The Numbers Don't Lie. Data = Increased ROI. And data is no different. Singles Only. CMO Corner
  • SALES ENGINE  |  TUESDAY, JANUARY 12, 2016
    [Analytics] What Can a B2B Marketer Learn From a 150-Year-Old Museum?
    I’m a big fan of analytics,” he says, discussing the recent recruitment of his department’s first analytics expert, tasked to dig into the numbers and track what is working and what isn’t. “We’re That’s why our data analytics people are so important.” That includes the importance of mobile, social, and video. Feature Articles
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 19, 2012
    [Analytics] 3 Free Online Tools Every Marketer Should Use
    iWebTool is similar to Google Analytics in the sense that it confirms your search engine page rank and gives you some insight to which key terms consumers are using to find your page, but it’s a tad different. Google Analytics. Are there benefits to using more than one software package for analytics? Hootsuite. iWebTool.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 19, 2012
    [Analytics] 3 Free Online Tools Every Marketer Should Use
    iWebTool is similar to Google Analytics in the sense that it confirms your search engine page rank and gives you some insight to which key terms consumers are using to find your page, but it’s a tad different. Google Analytics. Are there benefits to using more than one software package for analytics? Hootsuite. iWebTool.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 2, 2012
    [Analytics] The Pain of Marketing Explained (and how Inbound Marketing can relieve it)
    There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics. With a digital based inbound marketing campaign, modern technology allows for measurable results through the use of advanced analytical software. Or lack thereof. Technologies. Budgetary constraints. Measurability.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Analytics] 3 Social Media Marketing Tips For 2014
    With the plethora of social media tools available today, including Oracle’s SRM solution , marketers can glean all kinds of analytics, from number of mentions, to sentiment, to top influencers interacting with your content. by Lauren Harper | Tweet this 2013 was truly a social year. Billion dollars spent in 2013. 3) Invest in technology. “It
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 2, 2014
    [Analytics] Why CMOs and CIOs Are Different and How to Bridge the Gap
    The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career.
  • DOCALYTICS  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] Docalytics for Sales is HERE
    If there’s one thing we’ve learned in all our research and writing about marketing and sales in the analytics age, we can no longer afford to make assumptions. That’s why we’ve decided to bring document analytics to sales teams. Read Time: 3 Minutes. Don't need to read the whole blog post to know you want to try it? The best part?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] 10 Innovative Marketing Events Happening in 2015
    This event is geared toward C-level marketing personnel focused on driving growth for digital marketing disciplines including brand management, digital commerce, marketing analytics, mobile marketing and social marketing. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready! ” 8.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Analytics] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. ” 4.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Analytics] Top 50 B2B Marketing Influencers On Twitter
    Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Cambridege, MA – [link]. Powerful.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics] With Email Deliverability Comes A Huge Responsibility
    Oracle Marketing Cloud puts a lot of emphasis on the warm-up period, and we offer incredible analytic tools such as our Deliverability Plus solution. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First. Let’s start with the end-game first. The Deliverability Reality.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] How a Regular Dose of reddit Makes You a Better Marketer
    Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. We’re also pretty cynical. When we see pop-ups, banner ads, email propaganda, etc. Reddit
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I am a digital and B2B marketer with a background in online media and analytics. Then, you put your social media plan in place, including sharing great content from others and creating your own.
  • DIRECT RESPONSE COACH  |  SUNDAY, MARCH 29, 2015
    [Analytics] A clever way to generate more tweets – and expand your audience
    It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.]. Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Copywriting Direct Marketing General Online Advertising Web Marketin
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Analytics] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    are using (or plan to use) predictive analytics. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like?
  • SAZBEAN  |  FRIDAY, JUNE 15, 2012
    [Analytics] The Big Data Challenge: How to Develop a Winning Strategy
    To be successful you will need Data Scientists on your team, professionals who are adept with the analytical and visualization tools required to process and recognize patterns in data and who are equally comfortable with business concepts and operations. CIO— Big Data is exciting stuff, but don’t take my word for it. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Analytics] 7 ideas to turn PowerPoint slides into social media marketing gold
    It’s free, it’s fast, it’s flexible and there is a premium option that allows to you to collect detailed analytics on your views. Although PowerPoint has been around for years, it is still the king of presentation software tools. Populate Slideshare. Quick story to illustrate the power of this platform. Do it. Thanks!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Analytics. Web Analytics.
  • B2B LEAD BLOG  |  MONDAY, MARCH 9, 2015
    [Analytics] Overcoming the Top Challenges of B2B Marketing
    In only the past few years you have probably incorporated social media, mobile technology, and big data analytics into your work, and what you do on a daily basis may be quite different from what it used to be. If you’re a B2B marketing professional, you work in a dynamic, fast-changing world. The challenges that […].
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 27, 2017
    [Analytics] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    Through predictive analytics, algorithms can use all of this information to determine what’s next. The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Analytics] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and seeing numbers that look a little scary, and struggling to think through the best steps to take, this article is for you. Blast Analytics & Marketing, What is Bounce Rate? Optimize Smart: 11 Powerful Methods to Reduce Bounce Rate in Google Analytics. Bounce rate. Bounce Rate Basics.
  • VIDYARD  |  THURSDAY, JANUARY 19, 2017
    [Analytics] The Story of a Storyteller Who Became a Vidyard Customer
    Vidyard offered analytics that ExamSoft hadn’t known were possible, like who was watching which videos, how long they were staying engaged, and what kind of content was performing the best. And when Vidyard’s analytics told them some content wasn’t resonating with their audiences, they tried again. How did you do that? Well I have.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2016
    [Analytics] What Plato Can Teach CMOs About Customer Experience
    CMOs now have the opportunity to step into orchestrating the whole customer experience across many different functional departments as well as mastering many different customer engagement channels along with devices and assorted technologies, data and analytics. Customer Experience (CX) continues to be a top priority for major brands. Desire.
  • SAZBEAN  |  SATURDAY, JANUARY 28, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of January 28, 2012
    Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging (eMagine). Here are the top Internet strategy, marketing and technology links for the week of January 28, 2012… . Social Media Trends With Benefits in 2012 (Marketing Profs). Blogging, feedback and improving (Internet Marketing). News & Notes
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Analytics] This One Thing Has Become The New SEO Reputation Management Secret This Year
    Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. What Search Engines Are Looking For?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 22, 2013
    [Analytics] Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)
    CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters. Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Analytics] The Outlook for Digital Advertising Talent [Infographic]
    Many agency employees are not confident in some of the industry’s most critical digital skills, such as social media, mobile, and data analytics. Marketing agencies are becoming increasingly reliant on digital skills, but the pool for digital marketing talent might not be growing fast enough to meet the demand. How prevalent are they?
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Analytics] How to Write a Blog Post Outline: A Simple Formula to Follow
    How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor flow.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [Analytics] B2B Email Marketing Best Practices eBook
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Analytics] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    It's about social, mobile, blogging, email marketing, lead nurturing, and analytics. With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps. But now the time has come to replace Website Grader! Connect with HubSpot
  • SYNECORE  |  TUESDAY, AUGUST 18, 2015
    [Analytics] Inbound Marketing 101: Lessons from the Cat Food Aisle
    As my brain’s analytical impulses kicked in, discounted pricing offers and compelling brand titles caught my attention. Go back to the drawing board, review your analytics data, meditate on the wants and needs of the likely buyers of your product/service (i.e. Yesterday evening I was one such consumer. Image Courtesy of Oliver the Cat.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Analytics] The 24 Best Visual Content Creation Tools
    A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Sample review: “These top data/analytics tools will help you grow your startup in 2016…(use) Maptive for quickly data interpretation and action upon complex location-based data.” 1) Canva. 7) Snappa.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Analytics] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    How Google Analytics ruined marketing (8:18): Could everything you know about digital marketing be wrong? HANDPICKED RELATED CONTENT: How to Uncover Critical Content Marketing Insights Using Google Analytics. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Analytics] 8 Ways To Use Vine To Engage With Video
    Analytics report provider Simply Measured released a tool to help brands understand the effectiveness Vine. The analytics report is designed to highlight which Vine users are interacting with your videos, and identify your key brand influencers. You’ve probably heard of Vine by now. Making videos takes time, money, and execution plans.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 20, 2006
    [Analytics] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] How to Find the Best Keywords for Optimizing Your Website Content
    6) Google Analytics. While most of the keyword data found in the organic section of Google Analytics is labeled as (not provided), there is a section under “Acquisition” that contains 3 months worth of good data. Keyword research has become harder and harder as Google continues to hide more information from webmasters.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Analytics] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Reporting, Analytics & ROI : VPs should be more than a place to keep all of your videos. Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? Outline Your Needs First. 12 Key Evaluation Criteria.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] How Marketers Can Decipher the Data Deluge
    “The digital marketer’s job is moving from 'Mad Men' to 'Maths Men' involving savvy analytical skills and a keen understanding of attribution modeling," writes Mike Flynn, CEO of Fast Web Media, on The Drum. In fact, according to a report by the U.S. Marketers Need to Fill The Skills Gap Around Data Analysis.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 3, 2016
    [Analytics] State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals
    Organizations continue to struggle with how to incorporate the use of big-data analytics into the qualitative nature of buyer persona development. Leaders should take care in over-emphasizing big-data analytics at the expense of qualitative research. by Scott Lewis. Incorporating Survey Data. Important Correlations Uncovered.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Analytics] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    Data matching and behavioral analytics helps you determine which content assets are most popular, which are being consumed across the web, and how people are reacting to it. It helps you re-envision engagement and turn analytics into insight, so you can trigger communications based on an earned score (by watching a video, skips, clicks, etc.)
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Why Only One MarTech Tool Is Needed for B2B Content Management
    Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. A similar percentage called out redundant content creation.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics] IoT 2016: Top 100 Influencers and Brands
    Consequently, we anticipate rapid growth in cognitive analytics (AI) and intelligence augmentation (IA) as the IoT, Big Data, AI, and Deep Learning revolutions converge.” All Analytics. Among the brands Intel and IBM have consistently appeared year on year. What Are the Experts Saying? So too are expectations. DOWNLOAD NOW!
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Analytics] What Is Multi-Channel Marketing? [FAQs]
    The same consumer moves across all of these places quickly, so your strategy and your analytics need to adapt similarly. Closed-loop analytics (through HubSpot or other analytics software) will inform them as to which channels were effective, which channels influenced other channels, and which channels they can eliminate from their efforts.
  • CRIMSON MARKETING  |  MONDAY, JUNE 17, 2013
    [Analytics] 3 Lessons to Improve Customer Loyalty
    Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. So how do you make marketing a little more “operational”?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 3, 2016
    [Analytics] Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed
    Just 20% of companies cited better stack integration as a key to fully leveraging their tools, which ranked well behind better strategy (39%), better analytics (36%) and more training (33%) and roughly on par with more employees (23%), better defined KPIs (23%), and more data (20%). Martech maturity has skyrocketed in the past year.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Analytics] Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It
    Download the webinar , check out the quick summary below, or download the slides from SlideShare to see firsthand how Compendium leverages analytics tools such as the Revenue Cycle Explorer and the Revenue Cycle Modeler to improve productivity and sales and marketing alignment. View more presentations from Marketo.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] IBM’s Watson Computer To Help Health Care Providers Save Money
    “The concept of Pensiamo was to provide some cognitive analytics or some artificial intelligence to help. Watson, the computer known for beating Ken Jennings at Jeopardy, is now branching into health care. The post IBM’s Watson Computer To Help Health Care Providers Save Money appeared first on Opentopic. Brands & Marketers
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Analytics] How to create eye-catching emails
    In their efforts to deliver consumers attention-grabbing emails, many execs spend too much, only to see far too little when it comes to results and analytics. For many communicators, there’s an ongoing debate over the effectiveness of email marketing. According to data from a 2016. Cognitive Technology
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Analytics] Machine learning is all the rage with Big Data developers
    Indeed, so popular is the technology that over a third of developers – some 36 percent – who’re working on Big Data or advanced analytics projects use …One-Third of Big Data Developers Use. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Analytics] 2016 Big Data 100: 30 Coolest Data Management Vendors
    Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions.
  • CRIMSON MARKETING  |  THURSDAY, JULY 10, 2014
    [Analytics] Big Data and Marketing Intelligence Help Make Better Pricing Decisions
    But you can start making better pricing decisions now by following these four steps to turn data and marketing intelligence into profits: Listen to the data and marketing analytics. Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Automate. Build skills and confidence. Actively manage performance.
  • CAPTORA  |  MONDAY, OCTOBER 19, 2015
    [Analytics] Account-Based & Top-of-the-Funnel Marketing
    The GREEN asks us do I have analytics that give confidence to our marketing and c-level employees? “At Captora we are a product casting a big net, having sonar, and figuring out where the fish are while bringing in high volumes and continuing to scale through non-branded terms. On the right-hand side, we have Engagio.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Analytics] 10 Things That Can Destroy an Email Marketing Program
    Analytics. Social Analytics Workshop: Measuring the ROI of Social Media. Web Analytics. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Marketing.
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] 13 Must-Attend B2B Marketing Sessions at Dreamforce 2016
    Predictive analytics. 8) Got Analytics? Isaac Payne of Salesforce, and Robert Yocum and Steve Schultz of Esri show how to construct a data framework that enables marketing teams to build an incisive ecosystem of analytics. The official Dreamforce Agenda Builder is live! So we did the work for you. Palace Hotel, Telegraph Hill.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 23, 2014
    [Analytics] The Top Digital Marketing Campaigns of 2013
    When you are doing nothing, you are doing something The evolution of social media analytics. Every year, my friend Gregory Pouy gives a wonderful gift to the {grow} community and the world by putting together a list of the best digital marketing campaigns of the year. You will NOT want to miss this! Are you ready for some fun? Here we go….
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Content Marketing Is A Strategic Solution To A Strategic Problem
    The answer to the question needs to be driven through lots of analytical research. Look at your own web analytics and check and see how you rank for the key terms. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. Branding?
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Analytics] How to Monitor and Improve Your Site's Load Time
    You can use Google Analytics to help you monitor page load times across devices, locations, and operating systems. Simply open your Google Analytics account -- click on ''Behavior'', then ''Site Speed'', and then start in the ''Overview'' section. Have you ever done a Google search? Silly question, of course you have! Sound familiar?
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, JULY 8, 2012
    [Analytics] Is Your Industrial Website Leaking Leads?
    Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. In short, you may have a leaky industrial Website.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Analytics] Finding The Right Calls-To-Action For Your B2B Website
    Using the power of website analytics can help make that search a little easier. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information. Here are two important web analytics reports I recommend focusing on: 1.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Analytics] Marketing Automation Integration: Ensuring Critical Connections
    What you need is an integrated system that acts not only as a marketing automation platform, but a contact management database and a reporting analytic engine as well. Welcome to the age of the customer. With consumers being more educated than ever before, businesses must find new ways to stand out amongst the competition.
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Analytics] The Top 3 "Back to School Tools" for B2B Marketers
    Google Analytics: This is another free tool that can have tremendous benefits for your business. As a kid growing up, I always loved getting ready to go back to school. I couldn't wait to pick out all of my new “tools,” from new binders and a backpack, to my favorite pens and pencils.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Analytics] Follow The Money To The CMO
    Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. It started with Adobe’s purchase of web analytics company Omniture in 2009. How Tech Companies Are Setting Sights On The Swelling Marketing Budget.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Analytics] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    And this in turn requires a new kind of technology solution – one that helps them to create relationship-building dialogs across fragmented channels, one that helps them think holistically about the entire range of responsibilities of the modern marketing professional, and one that is powered by deep insight and analytics. Customer support.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Analytics] 14 Dazzling Digital Marketing Stats and Facts
    42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. Marketers in the U.S.
  • SNAPAPP  |  TUESDAY, MARCH 10, 2015
    [Analytics] The Modern Marketer’s Blog Roundup 3/10/15
    Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics. What do they worry about?
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Analytics] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Review monthly reports and analytics dashboards. Do an original analytics project.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. At age 11, I dreamed of being an editor at a major magazine. my dad. Flash forward to today. I''ve swapped my colored construction paper and yarn for PowerPoint and InDesign.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Analytics] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Analytics] What a Millennial Marketer Wants to See in a CMO
    Looking at the adoption rate of predictive analytics tools, for example, Aberdeen’s business intelligence research shows that 79% of organizations that do adopt predictive analytics have an executive-level champion. Are you afraid of millennials? It’s ok if you are. CMO Insights Trending
  • FATHOM  |  FRIDAY, AUGUST 28, 2015
    [Analytics] Analyzing the Digital Marketing Presence of the Top 15 Health Systems
    For the fifth consecutive year, Fathom is analyzing the online presence of the Top 15 Health Systems, as determined by Truven Health Analytics. 12 Takeaways Every Healthcare Marketer Should Know. When we first started analyzing the top health systems five years ago, many were slow to adopt social media.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Analytics] 8 Steps To Build A Content Hub That Converts [Slides]
    Web analytics: show how most visitors to your site already know who you are. Content analytics: show how the content you create is mostly late stage or isn’t being downloaded by anyone. Today’s B2B buyer is overwhelmed with more information than they could ever consume. Once the video is ready, I will post that too.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Analytics] 7 User Experience Tests to Do When Redesigning Your Website
    2) Analytics Analysis. One way to get insight into the user experience of your website and what your users care about is to look at your analytics, specifically noting errors, improvement areas and important pages. You can check Google Analytics to see whether people are using your tool for a long time to judge engagment too!
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Analytics] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Paul ( #SMBMSP90 on Twitter).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] Email Deliverability Class is in Session
    If you are a manager, a director, a VP, analytics person, or anyone else in the marketing or IT departments who has an email responsibility, this class makes sense. Topics covered will include Bounces, Complaints, Spam Traps, Blacklists, ISP Profiles, Whitelisting, FBLs, Engagement, and Analytics. What is Deliverability really?
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Analytics] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    After it''s launched, go back to your original goals and use analytics to see how well you''re faring against them. Google Analytics. If you''ve set up your tracking URLs properly, you''ll be able to see how many visits your campaign generated in the acquisition menu of Google Analytics, as shown in the image below. Values.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] 5 Myths About Copywriters You Believe
    Analytics review and data-driven decision making. Review of website analytics for content planning. Copywriters are seriously misunderstood. Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Not even a little bit. Copywriters Just Write. Image source.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] Marketing Automation 101
    There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and ROI analytics. Create a plan.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Analytics] 3 Ways To Measure Brand Awareness
    This can be easily calculated via Google Analytics. To do this, create an “Advanced Filter” on your Google Analytics that will exclude those branded keywords. Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. First, go to: Acquisition.
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