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  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, JULY 8, 2012
    [Analytics] Is Your Industrial Website Leaking Leads?
    Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. In short, you may have a leaky industrial Website.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 3, 2016
    [Analytics] State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals
    Organizations continue to struggle with how to incorporate the use of big-data analytics into the qualitative nature of buyer persona development.  Leaders should take care in over-emphasizing big-data analytics at the expense of qualitative research. by Scott Lewis. Incorporating Survey Data. Important Correlations Uncovered.
  • CONTENT STANDARD  |  SATURDAY, MAY 14, 2016
    [Analytics] How IoT and Customer Data Will Forever Change Marketers’ Jobs
    But IoT is a different beast that demands smarter analytics tools and educated marketers who understand the way data is collected, the insights it can offer, and also the limits of IoT in any given situation. strong data analytics strategy is critical: As Forbes notes, analytics are important for any marketing strategy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics] With Email Deliverability Comes A Huge Responsibility
    Oracle Marketing Cloud puts a lot of emphasis on the warm-up period, and we offer incredible analytic tools such as our Deliverability Plus solution. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First. Let’s start with the end-game first. The Deliverability Reality.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Why Only One MarTech Tool Is Needed for B2B Content Management
    Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. similar percentage called out redundant content creation.
  • SNAPAPP  |  SUNDAY, APRIL 5, 2015
    [Analytics] How To Stop Drowning in MarTech: Have A Plan
    Analytics platforms like KISSmetrics and Google Analytics let marketers track how users are engaging with their web content (where they're getting stuck, which pages convert, etc). Escape The “Frankenstack”. Tools pile upon tools, and nothing quite works well together. When is the right time to add a new technology? His solution?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 23, 2014
    [Analytics] The Top Digital Marketing Campaigns of 2013
    When you are doing nothing, you are doing something The evolution of social media analytics. Every year, my friend Gregory Pouy gives a wonderful gift to the {grow} community and the world by putting together a list of the best digital marketing campaigns of the year. You will NOT want to miss this! Are you ready for some fun? Here we go….
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] Marketing Automation 101
    There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and  ROI analytics. Create a plan.
  • CRIMSON MARKETING  |  MONDAY, JUNE 17, 2013
    [Analytics] 3 Lessons to Improve Customer Loyalty
    Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Think about this in terms of supply and demand. ” 3.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Analytics] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Review monthly reports and analytics dashboards. Do an original analytics project.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] IBM’s Watson Computer To Help Health Care Providers Save Money
    “The concept of Pensiamo was to provide some cognitive analytics or some artificial intelligence to help. Watson, the computer known for beating Ken Jennings at Jeopardy, is now branching into health care. The post IBM’s Watson Computer To Help Health Care Providers Save Money appeared first on Opentopic. Brands & Marketers
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Analytics] How to create eye-catching emails
    In their efforts to deliver consumers attention-grabbing emails, many execs spend too much, only to see far too little when it comes to results and analytics. For many communicators, there’s an ongoing debate over the effectiveness of email marketing. According to data from a 2016. Cognitive Technology
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Analytics] Machine learning is all the rage with Big Data developers
    Indeed, so popular is the technology that over a third of developers – some 36 percent – who’re working on Big Data or advanced analytics projects use …One-Third of Big Data Developers Use. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Analytics] 2016 Big Data 100: 30 Coolest Data Management Vendors
    Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions.
  • CRIMSON MARKETING  |  THURSDAY, JULY 10, 2014
    [Analytics] Big Data and Marketing Intelligence Help Make Better Pricing Decisions
    But you can start making better pricing decisions now by following these four steps to turn data and marketing intelligence into profits: Listen to the data and marketing analytics. Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Automate. Build skills and confidence. Actively manage performance.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Analytics] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Analytics] Follow The Money To The CMO
    Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009. It began in 2009.  So began the gold rush….
  • CAPTORA  |  MONDAY, OCTOBER 19, 2015
    [Analytics] Account-Based & Top-of-the-Funnel Marketing
    “At Captora we are a product casting a big net, having sonar, and figuring out where the fish are while bringing in high volumes and continuing to scale through non-branded terms. On the right-hand side, we have Engagio. – Paul Albright, CEO Captora. According to Jon it is. “. At Engagio, Jon focuses on the “who”, “what”, and “where”.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Analytics] 10 Things That Can Destroy an Email Marketing Program
    Analytics. Social Analytics Workshop: Measuring the ROI of Social Media. Web Analytics. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] Email Deliverability Class is in Session
    If you are a manager, a director, a VP, analytics person, or anyone else in the marketing or IT departments who has an email responsibility, this class makes sense. Topics covered will include Bounces, Complaints, Spam Traps, Blacklists, ISP Profiles, Whitelisting, FBLs, Engagement, and Analytics. What is Deliverability really?
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Analytics] Enterprise automation: artificial intelligence in the making
    Big Data and analytics software are both very powerful tools on their own that provide the groundwork that enterprises use to make their decisions. People are starting to become concerned that the machines we create will eventually be able to turn around on us and betray the trust we have placed in them for so many years. It’s inevitable.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Content Marketing Is A Strategic Solution To A Strategic Problem
    The answer to the question needs to be driven through lots of analytical research. Look at your own web analytics and check and see how you rank for the key terms. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. Branding?
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Analytics] The Five Best Pinterest and Instagram Marketing Tools
    Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” Pricing:  free.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Analytics] The 24 Best Visual Content Creation Tools
    cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Sample review: “These top data/analytics tools will help you grow your startup in 2016…(use)  Maptive for quickly data interpretation and action upon complex location-based data.” Pricing:  free. Siasat.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Analytics] Finding The Right Calls-To-Action For Your B2B Website
    Using the power of website analytics can help make that search a little easier. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information. Here are two important web analytics reports I recommend focusing on: 1.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Analytics] Marketing Automation Integration: Ensuring Critical Connections
    What you need is an integrated system that acts not only as a marketing automation platform, but a contact management database and a reporting analytic engine as well. Welcome to the age of the customer. With consumers being more educated than ever before, businesses must find new ways to stand out amongst the competition.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Analytics] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    After it''s launched, go back to your original goals and use analytics to see how well you''re faring against them. Google Analytics. If you''ve set up your tracking URLs properly, you''ll be able to see how many visits your campaign generated in the acquisition menu of Google Analytics, as shown in the image below. Values.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 1, 2012
    [Analytics] Lead Nurturing: Market to personality and behavior, not job title
    How analytical/detail-oriented? ? Now, since we know the decision maker is assertive, let’s say he is also somewhat analytical and highly objective, only considering the bottom line. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. You must, as Brian Carroll put it, ripen some bananas ….
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2016
    [Analytics] Engage Prospects with Video Backed by Marketing Automation
    Video’s deep analytics, when integrated with marketing automation platforms, define an individual faster than other content formats. The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. Video!
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Analytics] The Top 3 "Back to School Tools" for B2B Marketers
    Google Analytics: This is another free tool that can have tremendous benefits for your business. As a kid growing up, I always loved getting ready to go back to school. couldn't wait to pick out all of my new “tools,” from new binders and a backpack, to my favorite pens and pencils.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Analytics] 14 Dazzling Digital Marketing Stats and Facts
    42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); 27% believe earned media will become more important than paid or owned media. Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] How to Find the Best Keywords for Optimizing Your Website Content
    Also notice that “search engine optimization” was more a popular search term than “SEO” in years past but the interest gap has closed recently. 6) Google Analytics. Keyword research has become harder and harder as Google continues to hide more information from webmasters. On Google+ or LinkedIn?
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. And week after week, I have the satisfaction of publishing ebooks. creating an ebook.
  • DISCOVERORG  |  FRIDAY, JANUARY 22, 2016
    [Analytics] The Evolving Risks and Roles of CISOs in 2016
    For example, a  trigger  in the DiscoverOrg platform from January 2016 indicates: “ IBM has announced the acquisition of IRIS Analytics, a fraud software and consulting company, to support plans to integrate the company’s machine-learning technology into IBM’s Counter Fraud Management Suite.”. Cyber-attack detection technologies.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Analytics] 7 User Experience Tests to Do When Redesigning Your Website
    Therefore you might want to find another keyword opportunity for your home page. 2) Analytics Analysis. One way to get insight into the user experience of your website and what your users care about is to look at your analytics, specifically noting errors, improvement areas and important pages. Find keyword and linking opportunities!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Analytics] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. ” And perhaps it is finally true. It’s true.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Analytics] What a Millennial Marketer Wants to See in a CMO
    Looking at the adoption rate of predictive analytics tools, for example, Aberdeen’s business intelligence research shows that 79% of organizations that do adopt predictive analytics have an executive-level champion. Are you afraid of millennials? We want Chief Movement Officers, not Cranky Managerial Obstacles who slow things down.
  • FATHOM  |  FRIDAY, AUGUST 28, 2015
    [Analytics] Analyzing the Digital Marketing Presence of the Top 15 Health Systems
    For the fifth consecutive year, Fathom is analyzing the online presence of the Top 15 Health Systems, as determined by Truven Health Analytics. 12 Takeaways Every Healthcare Marketer Should Know. When we first started analyzing the top health systems five years ago, many were slow to adopt social media.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Analytics] 8 Steps To Build A Content Hub That Converts [Slides]
    Web analytics: show how most visitors to your site already know who you are. Content analytics: show how the content you create is mostly late stage or isn’t being downloaded by anyone. Today’s B2B buyer is overwhelmed with more information than they could ever consume. Once the video is ready, I will post that too.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Analytics] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. So you’re really coming in at a really good time. Close rate.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Analytics] 14 Free Tools That'll Make It Easier to Run Your Business
    14) Google Analytics. According to its website, "Google Analytics' solutions can help you turn customer insights into action for your business.". For small businesses, Google Analytics' free services aim to simplify the way users view and improve the performance of their websites. and they're all free. But that's not all.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 20, 2006
    [Analytics] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] 5 Myths About Copywriters You Believe
    Analytics review and data-driven decision making. Review of website analytics for content planning. Copywriters are seriously misunderstood. Not even a little bit. Content marketing is now a  $118 billion industry , and it’s growing each year. Copywriters Just Write. Image source. Graphic design and  custom image creation.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Analytics] Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It
    Download the webinar , check out the quick summary below, or download the slides from SlideShare to see firsthand how Compendium leverages analytics tools such as the Revenue Cycle Explorer and the Revenue Cycle Modeler to improve productivity and sales and marketing alignment. View more presentations from Marketo.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Analytics] 5 social media pain points and the point they prove
    HOW DO THEY FIND YOU: We looked at the Google Analytics of the beer distributor’s website. Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy. You need a business strategy. When you have one, the right social networks, tools, apps and measurements reveal themselves. This
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Take advantage of this by tapping into these forums and looking to sites like CrunchBoard and Dribble to post your job description. 5) The Analytics & Operations Animal. Where to Find the Analytics & Operations Animal. We all know the age-old expression, “There is more than one way to skin a cat.” It all starts with a leader.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Analytics] 3 Ways To Measure Brand Awareness
    This can be easily calculated via Google Analytics. To do this, create an “Advanced Filter” on your Google Analytics that will exclude those branded keywords. Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. First, go to: Acquisition.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] The 19 Best Content Marketing Blogs From 2014
    How To Use Google Analytics Behavior Reports to Optimize Your Content  – by Kristi Hines on Social Media Examiner. Here Kristi provides a basic overview for the most important ways to use Google Analytics. Yep that’s right! It’s roundup time. These are in no particular order, grouped by publisher. 1. 28-39 characters.
  • HUBSPOT  |  MONDAY, NOVEMBER 9, 2015
    [Analytics] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
    They don't have access to marketing analytics. They do have access to marketing analytics, but don't know how to interpret the numbers. Get started by becoming a master of your analytics dashboards. Remember that your inbound marketing success can be proven through your marketing analytics numbers. Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 29, 2012
    [Analytics] The social media listening market is maturing
    There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true. WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] Why B2B Email Marketing Is Sexy (And It Knows It)
    And, if you’re a B2B marketing who loves analytics, you can use real data to make smart, calculated decisions. Email marketing is one of the most straightforward tools when it comes to analytics and measurement. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. There are reasons for this perception.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Analytics] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director). My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well.
  • BIZNOLOGY  |  FRIDAY, MARCH 11, 2016
    [Analytics] Why Google’s new head of search might not tell us anything
    Google has already invested massively in upgrading its search in many areas that people consider AI, ranging from advanced text analytics to machine learning. Maybe you saw the stories. Um, maybe not. Here are just a few reasons that this might not mean anything: Google is already doing it.  It’s one person.  Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] Three Tips for Improving Twitter Ad Campaigns
    Now flip over to Google Analytics, or whatever site analytics solution you use, and compare desktop and mobile engagement numbers in Twitter to desktop and mobile traffic numbers from your Twitter ads. By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Now what?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Analytics] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. This is a real shame.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Marketers are smarter
    Constant Contact , HootSuite , Zoho )      Giants such as Google provide free tools such as Google Analytics  for free as a loss leader.    It’s not just small business that benefits.   Any marketer who wants to quickly develop a business case for a tool without IT approval can now do so. Would have been a great  B2B marketer.
  • SALESPREDICT  |  FRIDAY, DECEMBER 11, 2015
    [Analytics] Using Predictive Marketing to Enhance B2B Sales
    Predictive analytics can automate buyer persona building. Marketers armed with predictive analytics know their B2B buyers better, and therefore, can target their inbound and outbound efforts to deliver improved sales results. As the old adage goes, good things happen when you are in the right place at the right time. Future Insight.
  • VIDYARD  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] 7 Video Marketing Best Practices Worth Fighting For
    Dive Deeper: The Principles of Video Analytics. 7. Lattice, a company providing industry-leading predictive analytics, has mastered these video marketing best practices. Video is more compelling than text-based content. It engages minds and beautifies stories. It boosts email click-through rates and on-page conversions. Video called.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Analytics] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    50.5% are using (or plan to use) predictive analytics. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like?
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Analytics] How to Improve Your Email Marketing With an Integrated Approach
    So let's review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Using integrated marketing analytics ( like HubSpot's ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] 8 Mistakes Brands Make With Instagram
    According to TOTEMS Analytics , Quest Nutrition grows in follower count by roughly 15k / month. According to TOTEMS Analytics , Taco Bell grows in follower count on Instagram by roughly 6k / month. According to TOTEMS Analytics , MAC Cosmetics grows in follower count on Instagram by roughly 231k / month. Who’s doing it right?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Analytics] Share This: 5 Tips You Must Learn to Create Sharable Content
    During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. Photo credit: SHAREconference. How can you do that? Read Read on, friends. Quick, clear title. Strong visual.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
  • BIZIBLE  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] The Step-By-Step Guide To Measuring Marketing ROI
    Accuracy in reporting and forecasting is why the entire marketing analytics sector exists. Marketing analytics derived from your marketing attribution solutions makes this possible. Marketers are increasingly being expected to provide answers to questions around marketing profitability. Step 1: Determine your key metrics. Conclusion.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] How To Be a B2B Marketer At Dreamforce 2016
    Here are some sessions you can attend as a B2B marketer during day one (Tuesday) of Dreamforce: 8:00 am -- Creating a B2B Marketing and Sales Dream Team. 8:30 am -- Debunking the Myths of Account-Based Marketing. 9:00 am -- Got Analytics? As a B2B marketer at Dreamforce, here’s where you could go and what you should do.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Analytics] What Is A Social Business?
    He identifies “culture, connections, participation and analytics” as the main drivers of an effective social business. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? It’s about change management. Photo Source.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Analytics] What is a Community Manager and Does Your B2B Company Need One?
    Tracking Analytics – The community manager should use tools like Google Analytics to monitor traffic that is being directed to your Web site from your online marketing and social media efforts. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 4, 2015
    [Analytics] Why CMOs Must Bridge the Gap Between Love and Money
    Be sure to take the assessment AND download The CMO Dilemma: Bridging the Gap Between Love and Money to find o ut how top performing CMOs are able to overcome this challenge by using journey management, omni-channel, and analytics as key ingredients of their activities. Ok that's the good news. see where I'm going?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] Common Concerns With Marketing Automation: Where Do You Rank?
    The most important marketing automation features are lead nurturing, integration with CRM, social media and mobile platforms, and analytics and reporting capabilities. Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation. Follow
  • CONTENT STANDARD  |  FRIDAY, JULY 8, 2016
    [Analytics] What Is the Future of Ads on Instagram Marketing?
    The new tools to help brands “stand out, get insights and find new customers” include business profiles, analytics, and the option to turn a post into an ad from right within the app. The powerful analytics could sway companies to invest more in the mobile-oriented platform. Are they building a relevant audience?
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Analytics] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Analytics] 16 Essential educational resources for the marketing professional
    The data analytics nanodegree might be the most useful to a marketer. The data analytics nanodegree might be the most useful to a marketer. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. General Learning Resources. Mastery   by Robert Greene. Udemy. Udacity.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Analytics] Tips For Getting More Out of Marketing Automation
    Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on CMS Wire.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Analytics] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Jeremy provided creative ways and tools that marketers can use to dig into their own analytics and everyone else’s analytics with the goal of finding data that actually matters – actionable data. Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Analytics] ABM Vendor Guide: Differentiators for Result Analysis
    and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Analytics] Does Your Blog Post Answer These 4 Questions?
    Analytic learners. Analytic learners:  Next, in your blog post, address the  “What.&#  After you grab attention with the  Why,  you state  what  you’re writing about. This is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Common sense learners. Dynamic learners.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Analytics] 5 Ways to Make Your Business Blog Remarkable
    Track your blog’s performance – you’ll need to watch your analytics in order to see what is performing well on your blog. How do you make your business blog really remarkable? Like, fascinating ? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. Photo Source).
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Analytics] Tips for Next Gen Digital Marketing and PR Pros
    They’ve got a good grasp of analytics. PR pros need to understand analytics (yes, that’s right – numbers!). Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? The great news for marketing and PR students?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Lead Generation: 81% of marketers use email marketing
    Early analytics from the site shows a significant improvement in traffic and time spent on the site. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Q. Click to enlarge. Email Marketing. part 4.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2016
    [Analytics] Tips to Manage the Convergence of AdTech and MarTech
    “There are so many different interdependencies — analytics, design, creative — [and agencies have to understand] how it all impacts the full experience. Modern marketers know that effective technology application largely hinges on the proper collection and management of data. With this blurring of lines comes changes.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Analytics] Introducing – Show Metrics on Marketing Made Simple TV!
    ” He proceeded to show me detailed analytics in ViewBix. Buffer As you may know, Marketing Made Simple TV is a broadly syndicated show that reaches a worldwide audience of over two million people each week. But we lacked show metrics. Sponsors wanted more. ”  When I said I didn’t know, he said “Yes, you can know.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Analytics] Buyer Personas Gone Stale? Use Agile Techniques
    By leveraging the data from marketing automation or other sources of analytics on your website, it’s possible to get insights into what does and does not interest a buyer. Even if you don''t have a marketing automation platform, you can still use website analytics to gather how your visitors are interacting with your site.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Analytics] Savvy Week in Review: July 15
    Google Analytics may not give you the answer. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Loved this post! Here's Why.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] Hilarious YouTube Videos Guaranteed to Get You Through The Day
    Google Analytics in Real Life. Thursday’s can be rough days at the office. The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. guarantee these hilarious videos will get you through today and the rest of your workweek.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Analytics] 4 Key Marketing Technology Takeaways From A Forrester Wave
    The report notes that the “introduction of predictive analytics … underscores the need for rich data and a centralized repository for explicit customer data and implicit customer insights.”. by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. Connecting the dots of your data reaps real benefits.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Analytics] Why You Shouldn’t Fear Producing Your Videos In-House
    Take a look at your analytics to find the best performing content you already have. Here are a couple reasons why you should and how to do it with Act-On: How to Use Google Analytics to Create More Effective Content. Marketing videos can be a key part of your content marketing library. Which format is more informative? What is b-roll?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Analytics] 5 Ways Marketing Can Help Sales Succeed
    Look at Data Together- Both Sales and Marketing have access to some great analytics and data, and sharing it is the best way to make that information work for everyone. Sales may like to see your web site analytics to better understand which products are selling well. Follow Brenda on Twitter @BSStoltz.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] 4 Mistakes Marketers Make With Audience Research
    Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Yes, market and audience research can be incredibly valuable. Forgetting the Trend. Assuming the Average Describes Everyone.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart! 
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Analytics] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Twitter Analytics Tools For Your Business by Social Fresh. Best Analytics Tools for Twitter Search by DreamGrow Social Media. Tom Chu offers brief reviews of five Twitter analytics tools including The Archivist (“This tool works in just the way it sounds. Twitter isn’t just for the birds anymore. ” WTF?
  • TONY ZAMBITO  |  MONDAY, OCTOBER 26, 2015
    [Analytics] The Emerging Importance Of B2B Ethnography To Buyer Personas
    The promises of Big Data and analytics are limited in their ability to detect changes and cannot offer deeper assessments related to behaviors. Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] Key B2B Demand Generation Strategies for 2015
    One is predictive analytics. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Analytics] Google to Limit Keyword Search Referral Data to Marketers
    This means that website and marketing analytics packages like HubSpot, Omniture, and even Google's own analytics platform will no longer be able to report on the keywords that were searched by those logged-in users. As a marketer, you should pay attention to your marketing analytics package and how it will handle this change.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Analytics] Marketing as a Revenue Engine
    According to Google Analytics, traffic to  Find New Customers is up by 1,602% ! ). B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. highly recommend every business executive watch it.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Analytics] Where to Learn Excel: The 10 Best Resources on the Internet
    Web Analytics Data Expert Annie Cushing created a blog called Annielytics, which includes both a website and a YouTube channel. But don't let the punny name fool you: Cushings' YouTube channel is chock full of really good, specific, and in-depth web analytics tips. Fair enough. Price: Free. Price: Free. Price: Free. Price: Free.
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Analytics] Website search and filtering for content marketing
    Without that knowledge, you can tag content appropriately, and your search function won’t provide consistent results. (As a side note, Google Analytics includes the ability to track search queries on your site. Beyond the technology, there are considerations about how search functionality serves your marketing goals. Terminology.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
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