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  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Analytics] How to Conduct Market Research on a Tight Budget
    Analytics can help you get at answers to some of these questions, but it''s good to supplement that with direct feedback from your audience. You can get a lot of information about your site performance from basic analytics about which pages are converting the best or garnering the most consistent traffic. It''s understandable.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] 30 Must-Read Growth Hacking Resources for Digital Marketers
    There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. This blog is written by the super-sharp team behind Colibri, a leading analytics tool for lean marketers. Growth hacking …  Is this a new buzzword or a must-have skill for a digital marketer? Startup Marketing. Andrew Chen. QuickSprout.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] Non-Obvious Ways To Manage New Martech Investments In B2B
    But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. Wright lists analytics and tracking first on the list. Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology. Learn.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Analytics] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Analytics] 2013's Top Content: 10 Brands That Totally Nailed It
    To scroll through and see the entire experience, check it out here. 7) Google Analytics in Real Life. This one on Google Analytics is a really cool example, and we love the interactivity of the user experience. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. Period. No one. Visual.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Analytics] 5 Things you must know before Buying a Web Content Management System
    Digital marketing and web analytics features. Before talking about how to buy a web content management system, let’s take a quick look at two important questions. Another important question: do you really need a WCM? Let’s take a quick look at the features and facilities offered by most WCM solutions to try and answer this question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. ” “You know about BuzzFeed?”
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Analytics] What Google Really Doesn’t Want You To Know About Search
    Review your web analytics to find other potential sources of traffic you can use to grow your brand’s awareness. The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important? And, more importantly, what does it mean for your business? Read on and see. Expand your reach.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Analytics] How to Transform Yourself into a Marketing Technologist
    In an age where virtually every marketing initiative is quantifiable, having a basic grounding in statistics, logic and analytics will help you meaningfully interpret data so you are better able to translate your findings into actions that will refine existing campaigns and shape new ones. Here’s the crux of my argument. Make it Happen.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Analytics] Paid Advertising 101: Understanding Search and Display Advertising
    Unlike other forms of advertising, which often rely on indirect or anecdotal analytical measurements, platforms like AdWords and Bing Ads provide a constant stream of actionable (often real time or near real time) campaign performance data. One really useful feature of AdWords is the ability to link with your Google Analytics account.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Executives long for “customer-activated company” but social media is a stumbling block
    Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Businesses are stepping up activities to digitize beyond just marketing, including supply chain, analytics tools and workforce skills required for collaboration. Guess what?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Analytics] 7 Top Trends to Impact AEC Marketing in 2016
    Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. 3. What’s the antidote? Building a strong brand, both online and offline.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Analytics] The crisis in marketing education and what to do about it
    These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. How bad is the problem? One marketing professor told me that his department head demanded that he quit blogging and focus on publishing academic papers. Agree?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Analytics] Professors Share Observations on the State of B2B Marketing
    Peter Fader , Professor of Marketing, Co-Director of Wharton Customer Analytics Initiative, The Wharton School of Business, University of Pennsylvania. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P. Jeffrey L.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Analytics] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    When we look at our site analytics and conversion rates, pinning has a great ROI. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it. Should surprise no one. Video   is all about storytelling.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Marketers are smarter
    Constant Contact , HootSuite , Zoho )      Giants such as Google provide free tools such as Google Analytics  for free as a loss leader.    It’s not just small business that benefits.   Any marketer who wants to quickly develop a business case for a tool without IT approval can now do so. Would have been a great  B2B marketer.
  • SAZBEAN  |  THURSDAY, JUNE 3, 2010
    [Analytics] Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Show notes. SpeedInlineSkateWheels.com. Yooper Steez. Zappos.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 9, 2014
    [Analytics] Using Data For More Strategic Video Marketing (Webcast)
    Are you gaining real insights from the right analytics? Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 13, 2015
    [Analytics] This Is No Fantasy: CMOs Are NFL Football Fans On Social Media
    " In terms of movers over the previous month (August) #Innovation, #Advertising, and #Analytics gained ground over last month's Top 50 while #Quote, #Facebook, and the #GOPDebate lost ground, but still held enough CMO attention to remain on the Top 50. The stat will be presented via a chart similar to the one below.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Manage your efforts with marketing automation software; analyze your performance with web analytics. In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Help, don’t hinder them.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 8, 2011
    [Analytics] Service Firms that Generate Online Leads Grow Faster
    SEO, blogging and web analytics were considered the most effective online tools. Evidently that’s not the case. recently read a post on the PRSA Newswire about a study that was just completed by Hinge Marketing on 500 service companies that used online leads as part of their lead generation strategy.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Analytics] Emergence of Demand Generation Role Drastically Alters Marketing Landscape
    Of course there are many things that go into demand gen – data analytics and management, search, webinars, demos, content marketing, customer referral programs, and the like – but probably the central activity of this crucial marketing function is lead generation. Let’s examine what you can do about this problem. Moore’s Law ).
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Analytics] The 9 Website Performance Metrics That Matter
    By measuring your website performance metrics and refining your website based on those analytics. When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. But how do you ensure this? Repeat Visitors.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Analytics] Expert Interview: How to Get Started with Marketing Automation
    And the backbone of all this is the fact that all of these different functionalities are tied together with usually quite robust analytics. And it's all of these different filters and analytics that illuminate more and more opportunities to use technology from start to finish in your marketing automation process. Image Source: HubSpot.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 23, 2014
    [Analytics] 5 Questions Your Boss Will Ask About Call Tracking
    Third, with LogMyCalls'' new Conversation Analytics product , we can actually extract data from phone calls themselves. Using Conversation Analytics we''ll be able to un-miss Missed Opportunities. As you consider purchasing call tracking , the higher-ups are going to have a few questions. It depends. That has been proven NOT true.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Analytics] Landing page fail: why I came to your site and bounced
    And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. What is the bounce rate?
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Analytics] 5 social media pain points and the point they prove
    HOW DO THEY FIND YOU: We looked at the Google Analytics of the beer distributor’s website. Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy. You need a business strategy. When you have one, the right social networks, tools, apps and measurements reveal themselves. This
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Analytics] The COMPLETE Conversion Funnel
    One of the reasons I think conversation analytics is an important marketing tool is because it starts to eliminate the need for sales reps to translate their subjective take on the sales experience and introduces a more rigorous methodology for evaluating calls and making them actionable. Guest blog by Josh Krafchin, Founder of Clever Zebo.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . CMOs and Marketing VPs need to step up and take responsibility for revenue production.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Analytics] Growth Hacking Takes Intelligence, Not Money
    These marketing team members are borderline obsessed with the latest statistics, growth reports, and performance analytics that pinpoint areas of company strengths and weaknesses. It is relatively simple if you have the right marketing automation and analytics solutions and some eager beavers on board ready to learn new skills. Great!
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics] Upside Down on Marketing Priorities
    Marketers Are Still Struggling With Measurement & Analytics. Regalix Research recently published their State of B2B Marketing 2015 report.  The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Increase Leads Generated: 65%. Increase in Sales: 63%.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    However, as the marketing function has become increasingly dependent on data and analytics , CMOs are realizing they need to cross the organizational divide and work with CIOs and the IT team. The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Analytics] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization),  marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Analytics] Case study in data-driven B2B customer acquisition marketing
    While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts. Like this post?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
    Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] 3 Ways to Optimize Your Marketing
    So whether it is web analytics, call analytics, lead scoring, lead quality, lead source, lead management, conversion rate optimization, or some other metric, you can start measuring it right now. 2. They learned from their analytics. We have clients in a variety of industries. This is not unlike most small businesses. Results.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Analytics] What Were The Most Effective B2B Marketing Tactics of 2015?
    Although Google Analytics data suggests desktops still rule, I believe this is going to change pretty fast — and much faster than we think.” — Dianna Huff , Huff Industrial Marketing, Inc. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Gallery cards that display images. Summary cards with a link.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date
    Tweet This Pick-Up Line. 9) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? As you know, Valentine's Day is tomorrow.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
    Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Analytics] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Analytics] Savvy Week in Review: July 15
    Google Analytics may not give you the answer. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Loved this post! Here's Why.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Analytics] A Marketer's Guide to Tracking Online Campaigns
    Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL. The Basics. Landing Page URL: [link]. Here's the important part.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 16, 2013
    [Analytics] The Stratification of Social Media Listening
    Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] Image via CrunchBase. Top to bottom, you bought it all from one vendor.
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Analytics] How to Use Surveys to Create Better Content
    They include: Using analytics to determine what your audience’s behavior reveals about their favorite content. You might be asking yourself, do you really need a survey if you’ve got analytics set up? Engagement is the secret sauce of digital marketing; every marketer wants more of it. Outrageous images can work. It is also risky.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] You’re Blogging It Wrong: 5 Common Content Mistakes
    Consider your blogging strategy to be a way to bring in new visitors and turn them into returning visitors willing to share your content with others, listen to what matters to your audience, don’t try too hard to write original topics for every post, learn from your past analytics, and value what you do for what it is. You’re busy. Takeaway.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Analytics] Formulas for B2B Marketing
    Website + SEO + Content Marketing + Analytic Analysis = Even Better. Analytic analysis added to the calculation can not only improve lead generation, it helps with lead scoring. Website + SEO + Content Marketing + Analytic Analysis + Social Media = Best. And some of their techniques can get pretty complicated. The trifecta.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Analytics] How RightWave Solves the Marketing Automation Skill Shortage
    RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. It’s a little hard to review software that isn’t used by its buyers.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] Exciting new tools for B2B prospecting
    Avention’s database of information flowing from 70 suppliers, overlaid by data analytics services, intends to identify targets for sales, marketing and research. Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Are they growing?  Near an airport?  Unionized? 
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Integrated Digital Marketing: The Basics
    Use digital marketing analytics data to inform ongoing marketing strategy and real-time interaction. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 15, 2012
    [Analytics] 5 Ways to Use Mobile Landing Pages for More Conversions
    Please don't make them wade through several paragraphs of your drivel. 5) Use Call Analytics. Because the purpose of mobile landing pages is to generate phone calls, you should start gathering call analytics immediately. Use call tracking and call analytics on your mobile landing page. It is pretty slick and very cool. We agree.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Analytics] What is an Inbound Marketing Campaign?
    Email is without a doubt one of the most powerful tools for promotion; especially if you have the ability to personalize email content and record the analytics (you are really going to want that ability). Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Setting Campaign Goals.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Analytics] Avoid these 10 Marketing Automation Rookie Mistakes
    He specializes in marketing automation, demand generation, analytics, and marketing technology. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They need to get buy in from marketing, sales and IT. Contact Washing Machine.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Analytics] 38 Essential Website Redesign Terms You Need to Know
    Analytics. Analytics is a term that refers to numerical tracking of your website visitors. With analytics, you’ll be able to see how many people are visiting your website, which pages are most popular, where people visit from geographically, and much more. Analytics will tell you what is happening on your website, but not why.
  • BIZIBLE  |  FRIDAY, DECEMBER 18, 2015
    [Analytics] A B2B Marketing Wish List: From The Feasible To The Far-Fetched
    Between web analytics, channel analytics, CRMs, attribution solutions, optimization, and more, there's a lot to measure. With the holiday season in full swing, it’s time to reflect on the past year as well as plan for the future. And because we can’t really help it, it’s also a time when we think about.what we want. andrew : WANT.
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Analytics] Is social media all the market research you need?
    Web analytics are important tools, but they do not necessarily tell us why.  Is a customer that reads your blog or clicks on your site necessarily a loyal customer?   The digital world is full of metrics and on-line behavior tracking.  Photo credit: Wikipedia. Market research rocks! Yes, we can tune in and listen to the chatter. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics] Why marketing doesn’t suck
    Today, with the digital tools and analytics at our disposal, the profession has never been more interesting or more important. I am a marketer and I’m proud of it. Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. How about you?
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Analytics] The TOP 25 Must-Read Internet Marketing Blogs
    Blogs on Analytics. 1. This is literally the best internet marketing blog on digital marketing analytics. If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Image credit: Statista. HubSpot.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Introverts are deeply insightful and analytical. On your marketing team, there''ll be times you need someone to do a dive deep into analytics -- maybe you need the results from an A/B test or just a look at trend data to inform your marketing strategy for the next few months. And no, these people aren’t all software developers.
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Analytics] The Reports You Need to Keep Sales & Marketing Accountable
    But even if you've taken the necessary steps to align your sales and marketing (AKA SMarketing) team through tools like closed-loop analytics and a service-level agreement (SLA), failing to monitor progress toward those SMarketing goals is a common mistake many companies make -- and it can be costly. Dashboards. The Marketing Dashboard.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Analytics] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Analytics] 4 Steps to Improve The Multichannel Experience
    ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . 2. Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that  no platform is created equal. Understand the purchase decision. The offer. ” 3.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] A sustainable process for optimized content marketing and brand publishing
    Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Analytics] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    The good news, Phil shared, is that machine learning and predictive analytics will help—marketers will be able to  really listen and set goals while relying on automated systems to “do the driving.” Overall, they encouraged marketers to use their analytics to measure ROI and make future marketing decisions.
  • BLOG MY CALLS  |  THURSDAY, MARCH 6, 2014
    [Analytics] Fascinating Metrics from 337,488 Email Sends
    Asset #2 - The Quick Guide to Conversation Analytics. People like the word ''Guide'' in the title - The two best performing White Papers are The Quick Guide to Conversation Analytics and the Digital Marketing Agency''s Guide to Call Tracking. We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so.
  • SAZBEAN  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics] Social Media May Already Be Sending Traffic
    The easiest way to see what traffic is being sent from social media is to look at your website analytics software (like Google Analytics), at the referring sites section. Think using social media may be a waste of time for your organization? Social Media Traffic. Converting Traffic. photo by epSos.de, on Flickr ). Social Networks
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
  • BLOG MY CALLS  |  TUESDAY, AUGUST 7, 2012
    [Analytics] 5 Keys of Mobile Click-to-Call Campaigns
    Well, analytics and call tracking data we’ve pulled from hundreds of thousands of phone calls show that leads generated from inbound phone calls are 12 to 15 times more likely to convert than leads from web forms. Track Call Analytics. Using a call tracking number allows you to gather analytics from your click-to-call campaigns.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Analytics] The best automagical Twitter following tools for your business
    – Account Analytics – a quick overview of your current account numbers. – Tweet Analytics Overview – track Tweet keyword volume over time. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Schedule as many updates as you want. ManageFlitter. Team Members 1.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Analytics] Is Growth Hacking a thing? The experts sound-off
    To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.” To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.”. “If you're a developer that has implemented growth hacks … you're still a developer. Guess I shouldn’t write about growth hacking, then! ” Jay said. Is it okay?
  • BLOG MY CALLS  |  THURSDAY, APRIL 23, 2015
    [Analytics] 3 Advantages of Call-Only AdWords Campaigns
    Taking advantage of Conversation Analytics can also support the sales process that is tied to your ad campaigns. 3. Learn how to maximize the value of every call that reaches your business with a free copy of our white paper: 45 Cool Analytics We Can Extract From Phone Calls. Enhanced Content Placement. Direct Phone Calls. Read More.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Analytics] Focus On Customers and Run Like Never Before
    The “Run Like Never Before” campaign is aimed at telling the story of innovation – and how SAP’s strength across the categories of  mobile ,  cloud ,  analytics , and  in-memory computing  is bringing the future into focus – today. If you read this blog regularly, you know I write mainly about 2 things. Run with a department of one. Strateg
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' This is Brian , our CEO. He''s also a data guy. Hey Brian! Nice Sombrero!"
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Analytics] Social Selling 101 – 3 Social Technologies To Get You Started
    It’s completely free for a single account and it allows you to create posts, schedule posts, and even gives you some basic analytics to show you how your posts are doing engagement-wise. Here’s what Buffer looks like (Content, Analytics, Schedule). They are all easy to use. Begin at the beginning. Begin with Twitter. BufferApp.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Analytics] Why Your Company Should Hire an Inbound Marketing Agency
    Most successful inbound marketing strategies combine five core lead generation and lead conversion tactics—Content Creation, SEO, Social Engagement, Lead Nurturing, and Data Analytics & Measurement—into a single, integrated approach. Data Analytics & Measurement. What is Inbound Marketing? Why Companies Are Shifting to Inbound.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Analytics] How can you pick the right social media tool for your situation?
    It’s not much different from what I observed in the late ’90s with Web Analytics. Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Analytics] 5 Best Paid Distribution Methods And When to Use Them
    Its analytics also allows real-time monitoring of time spent with your brand’s content. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Analytics] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    Common Questions About LinkedIn Analytics. 16) Are the impressions of a post that is shared by a person counted in the company page analytics? So, we compiled them all and, well, that''s why you''re reading this blog post. Common Questions About LinkedIn Company Pages. 1) Is a LinkedIn Company Page free? Not necessarily. Social Media
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] So.What Happens After A Prospect Calls You?
    In any case, what does happen after a prospect calls? - Not much selling - Conversation Analytics extracts data that shows sales professionals (or any employee answering the phone) generally do a poor job at asking for the business in a direct way. It is one of the easiest things for Conversation Analytics to track. That''s silly.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Analytics] 3 predictions for online marketing in 2016
    thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And the free ones?
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] 5 Ways To Battle Increasing Pressure on Marketing
    ” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. The efficacy of this spending is under deep scrutiny. Can marketers deliver amid ongoing performance pressures?” ” .
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Analytics] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    Then, mobile analytics firm  Flurry  updated it’s report from last summer that showed that time spent on mobile apps has been higher than time spent on the web since June of last year! Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted. Photo Source.
  • SYNECORE  |  SUNDAY, SEPTEMBER 22, 2013
    [Analytics] Is Your Content Marketing Human?
    As inbound marketing dominates the digital landscape, we continue to see the advancement of digital publishing tools, analytic suites, and measurement techniques. And while these tools make life easier (such as scheduling your posted content), it also holds the risk of tarnishing your brands personality if not used appropriately.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 2, 2013
    [Analytics] How to Survive as a Modern Marketer
    Leverage analytics wisely. We have access to a wealth of analytics information with advances in marketing technology and it’s important that marketers actually take some time to use that information to change their tactics accordingly – otherwise what’s the point? Buyers have changed forever, and marketers need to adapt.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 5 Core Competencies Driving a Modern Marketing Strategy
    Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. Analytics – Measurement always has been a core component of determining marketing effectiveness. By Amanda F. Batista, Guest Post. The first is typical demographics.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Analytics] 9 Silly Pinterest Mistakes Only Rookies Make
    With a business page, you’ll get access to valuable analytics, DIY promoted pins , and information about how to better incorporate Pinterest into your company’s website and marketing strategy. With over 70 million active users on Pinterest , some are bound to be making mistakes. More pins the better, right? Not exactly.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics] Social Pro | A New Way for Staffing Firms to Use Social Media
    content developer that has a strong analytics background to understand what type of articles were successful in the past and a futuristic outlook to forecast what will be successful in the months to come. Custom call-to-action banners connected to Google Analytics to track conversion rates. Why We Created Social Pro. What Do You Get?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Analytics] Why You Need to Stop Neglecting Your Old Content
    And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. For your offers, sort your landing page analytics by landing pages with the most views to identify old offers to update. Raise your hand if this sounds familiar. Crazy, right? right? Exactly.
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