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  • VOICE-BASED MARKETING  |  MONDAY, MARCH 3, 2014
    [Analytics] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
    'Do you ever feel like dark forces are working against your marketing campaigns, creating gaping holes in analytics reports that complicate ROI figures? Leading by example, the IVR superhero offers templates to jumpstart projects as well as real-time reporting and analytics capabilities to ensure accuracy throughout the sales lifecycle.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 9, 2013
    [Analytics] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    After putting these tips into practice, use social analytics to see what type of content drives engagement for your audience. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It''s not the product that''s boring. It could be the social media.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Analytics] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Fair enough.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Analytics] Must-Have Characteristics of Successful Marketers
    Analytics, call tracking and web analytics, are required to be a successful marketer today. We have a CRM, a Google Analytics account, a CMS, a marketing automation solution, a call tracking tool (can you guess which one?), '- Curiosity - Marketers must be curious. Why does this landing page do better than that landing page?
  • INBLURBS  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
    By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies. All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Analytics] Being Honest About Digital Marketing
    The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Making the Most of Social Media Analytics  (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Who is Using Twitter and Why?
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] 5 Things To Focus On When Call Shadowing Inside Sales Reps
    Your process, analytics, reporting and your overall data quality will suffer if it’s not properly being updated and handled. Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. Don’t let them rely on data unless they know it’s good data.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics] Are You Paying Too Much for Call Tracking?
    The purpose of this blog post is not to convince you that LogMyCalls can provide superior analytics for a lower cost (which we probably can), nor is it an attempt to throw your current call tracking provider under the bus. Even with Conversation Analytics , LogMyCalls is still among the cheapest call tracking providers. That''s silly.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Analytics] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Analytics] 4 Lies Marketers Tell Themselves
    Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them. Got more lies?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value. Assign an Owner. Your Turn.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Analytics] eMagine Launches New Websites
    Integrichain is in the in the information technology industry, and provides big data analytics for consumer, health and veterinary products. 'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. eMagine provided a full website redesign and logo update. Neostem.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2011
    [Analytics] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2011
    [Analytics] Oracle Integrates On Demand Marketing with On Demand CRM
    Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Analytics] Data Privacy,Protection and Compliance from Silverpop Amplify
    sat in on several sessions focused on automation, analytics, and reporting.  'Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Accountability in marketing.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 15, 2011
    [Analytics] B2B Marketers to Increase Online Content, but What Kind?
    Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Here are some ideas for how to identify what content you should create.
  • MARKETING ACTION  |  TUESDAY, JUNE 3, 2014
    [Analytics] The Art (and Science) of Forecasting Lead Requirements
    'The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. This methodology can be simple or complicated based on the analytic resources available and the accuracy desired. There are two different methodologies to forecast leads, each with its pros and cons.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Analytics] Mi6 Quick Tip #2
    Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] How to Cheat at Inbound Marketing
    Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy. Want to know every last detail about how it works? Things like: What is inbound marketing? We’ve got you covered.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Analytics] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. While the updated CTA rules don't directly provide analytics, the allowance of CTA copy allows you to include bitly links that you can track and analyze for cover photo engagement. but not suggesting you attend it.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Analytics] Online Marketing Trends for 2013
    More analytics." Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Design is king."
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 9, 2012
    [Analytics] Social Media Automation Mistakes
    Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. And obviously, schedule time sensitive offers accordingly.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Analytics] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Your website and blog are also the only inbound marketing tools through which you have complete control over accessing valuable marketing analytics information. Think about the limited insight you have now into the analytics of your social media channels. Make Analytics Actionable - Looking at visits isn't enough. Take control.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Analytics] The crisis in marketing education and what to do about it
    These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. can count on one hand the number of undergraduate students I have personally met this year who I thought were prepared for an entry level marketing job. Agree?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Analytics] Does Google Think Your Website Is Spam?
    Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. First, track the clickthrough rates of your search listings, which Google Analytics will provide to you if you have Webmaster Tools set up for your website.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    Mongo is also fast and scalable and good for analytical processing in general. 'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru is a good example. Perhaps I shouldn''t complain. data store.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. They send me emails with their Google Analytics metrics to show me how their influence has grown. 'By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. And I had it.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] LinkedIn Company Page Checklist for B2B Marketing
    Monitor Traffic and Audience Analytics on LinkedI n - The last tab, analytics, is a rich resource and adds insights and value. Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. Over 100 million professionals are following more than 1.9
  • VISIONEDGE  |  MONDAY, JANUARY 20, 2014
    [Analytics] Tales from the Toolbox
    They include everything from platforms and tools, to support Campaign Management, Digital and Online marketing, Social Media platforms, Marketing Analytics, workflow, Performance Management, and reporting. 'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
    Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Analytics] Get a Leg Up On Local Search with Call Tracking
    Only with extensive data collection, reporting, and analytics will you gain actionable insight into campaign performance and overall ROI. One common answer is with Google Analytics and Google AdWords. 'So, you want to start marketing to a local audience via search. Make It Ring. So how do you do this? It seems natural, right? Voice.
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Revenue Marketing Gets its First Big Conference: REVTalks
    We’ll have 36 executive-level speakers in one day talking in the areas of: Change Management, Sales & Marketing Alignment, Strategy to Execution, Globalization, Organization Structure & Team and Data & Analytics. But when ReachForce received the prospectus for REVTalks   last fall, that’s exactly what we did. Period. 
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] The Most Important Number in B2B Marketing
    A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. I often write about the importance on numbers in B2B marketing success.  But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • DIGITAL BODY LANGUAGE  |  MONDAY, APRIL 13, 2009
    [Analytics] Synopsys: Centralized Marketing Communications
    By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Analytics] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Analytics] Winning With Customers – B2B Playbook Review
    About the Author: George Hollister is a B2B Practice Leader with  SIGMA Marketing Group , a marketing analytics agency. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  I’m enjoying the many insights, smartly presented, throughout the book.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • BLOG MY CALLS  |  THURSDAY, APRIL 24, 2014
    [Analytics] Q&A with the New LogMyCalls VP of Sales, Karl Clegg
    What was your reaction when you learned about the capabilities of Conversation Analytics? Marketing companies and ad agencies are clearly a sweet spot but I can see other areas where LogMyCalls and specifically Conversation Analytics can play a huge part in increasing ROI for both small and large organizations. What do you do for fun?
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Analytics] 9% More Time Spent in Mobile Apps Than Internet [Data]
    People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Flurry measured the time people spend in apps through its own direct analytics. Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Analytics] BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
      Look at online buying behavior using a marketing automation or web analytics tool to see what information is useful to a prospect when they first consider your solution, when they are evaluating different vendors, and when they are ready to make a purchase.     2.    You should too.   3.   Why?
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Analytics] How to Design a Killer Facebook Advertising Campaign
    HubSpot’s software, for instance, includes an analytics tool that gives you exactly this information. Google Analytics is another great tool for in-depth analysis. If you don’t have Google Analytics installed on your website, it isn’t hard to do. Set Up Your Goals. newsletter sign-up? purchased product?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Analytics] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    The infographic represents aggregate data gathered via our Conversation Analytics platform from millions of call segments we analyzed in Q1. Conversation Analytics uses speech recognition technology and hundreds of thousands of proprietary algorithms to extract actionable data from every phone call. Lead Scoring for Phone Calls.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Analytics] 7 Best Newsletter Builders for Creating Great Newsletters
    Social media and Google Analytics integration. GetResponse also includes powerful autoresponder capability, custom landing page and form builders, a strong spam checker, and in-depth reporting and analytics to help you make the most of your email marketing campaigns. Social media and Google Analytics integration. Mailchimp.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? Diversify your traffic sources.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Analytics] B2B Marketing Myth-busting, Redux
    In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers. Myth No. Wrong.  The result?  Myth No.
  • B2B MARKETING SAVVY  |  TUESDAY, NOVEMBER 10, 2009
    [Analytics] ReTweeting: Science or Art – Is 120 The New 140?
    Even when some research indicates that ~40% Twitter traffic is “pointless babble&#  ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics.  So why the fuss to understand RTs? Consumer, etc.)
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Analytics] 4 simple truths about content marketing re-imagined
    Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? 'Content marketing is still a new field, and it remains dynamic and evolving. This article will highlight some basics to keep you current with the state of the industry. Good luck!
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 7, 2009
    [Analytics] Tools for Business Teams Doing Twitter
    Other Popular Posts: Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team. Hootsuite: Trying to be “one size fits all”:  analytics package + multi-user management package.  Personally, I like analytic options from other tools better.  Co-Tweet:    In public beta. Welcome!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics] Why Sustainable Competitive Advantage is so 1990
    And it has to do with the fact that on the one hand, the analytics that form the cornerstone of traditional marketing are really changing rapidly.  also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. And you should keep doing them.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Analytics] IDC Sees Massive Disruption From Industry’s Platform Shift
    The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Analytics] 5 Starting Tips for New Inside Sales Reps
    In the same vein as being conversational, remember that you’re not writing an analytical essay or giving an oral report when you’re communicating with a prospect. 'It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more!
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” 'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Stay tuned!
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Analytics] 10 Simple Strategies for Business Blog Content
    Look at Analytics -- Take a look at your website analytics. Website analytics provide a lot of information about your readers. Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. I know I, personally, have often felt this way.) Photo Credit: qisur.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 9, 2012
    [Analytics] Damage Control: The Marketing Metric You Forgot About
    With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Analytics. Web Analytics.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Analytics] Use Lifetime Customer Value to Measure Social Media
    Surveys, web analytics, referrals via likes and recommendations, and customer service logs can shed light on this. Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Analytics] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Analytics specialist – Reporting and analytics management. Analytics Role. The Basic Structure of a Marketing Automation Team. Basically, Ms.
  • SAZBEAN  |  THURSDAY, JUNE 14, 2012
    [Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] A New Generation of Business Intelligence – For the Front Lines
    Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. BI has become a required technology for CFOs, COOs and operational management. It’s changed our lives as consumers. 1] [link].
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Analytics] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Analytics] Marketing Automation Vendor Consolidation: Lessons from History
    and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. The pattern is quite clear.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] (Free Webinar) How to be a Marketing Superhero 2
    You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
  • INBLURBS  |  FRIDAY, APRIL 12, 2013
    [Analytics] 5 Jobs for Tomorrow’s Customer Service Team
    The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    Why Analytics Matter to Small Business  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)  (ProBlogger). You, Uncut: Using Video Bloopers to Boost Engagement  (ProBlogger). SmallBizTrends).
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    Evolving Social Media Analytics: Insights from Marshall Sponder  (Socialnomics). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing  (Portent). How to Fight for More Social Media Resources In Your Company  (Convince & Convert). Social Times).
  • SAZBEAN  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] 7 B2B Buying Signals Marketers Should Pounce On
    With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. Inbound marketers are getting even better at attracting visitors to their websites. Well, you can.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Experietia).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Analytics] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Is social media in danger of analytics overload? Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). 51 New Digital Media Resources You May Have Missed (Mashable).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
    Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Analytics] Marketing Automation Buyer's Guide to Email Deliverability.
    Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Analytics] Demandbase API vs ReachForce Form Appending Solutions
    SmartForms also work in sync with other integrated demand generation improvement solutions in the ReachForce Connected Marketing Data Cloud, and bundled pricing with data cleansing, integrated data appending, automated merge and deduplication and predictive analytics may also factor in as considerations and adjustment. Lead Scoring
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Analytics] Connecting the Dots Between Social Media & Demand Generation
    Capture as much insight as possible from passive profiling methods such as web analytics, then provide a clear link to the next piece of content, where a prospect can be asked for more explicit qualifying information. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Analytics] eMagine Launches New Websites
    Deloitte Analytics LLC (Deloitte Analytics) has access to the knowledge and experience of practitioners in the subsidiaries of Deloitte LLP (Deloitte Consulting LLP, Deloitte & Touche LLP, Deloitte Tax LLP and Deloitte Financial Advisory Services LLP).  Caruso, Chairman of The Lowell Five Cent Savings Bank. Asahi-America.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Analytics] Who Does Google Think You Are?
    'We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Click here to see the original article). Among the responses, a recurring theme is, how does Google know who we are? did this both under my work account and my personal account.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Analytics] Measure Metrics Like an Email Marketing Expert
    Email Marketing , analytics 'Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Analytics] The importance of knowing what competitors spend on SEM
    'Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Eye-opening, right?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Analytics] Make Your B2B WordPress Website and Content Mobile Friendly
    Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. love it!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 25, 2012
    [Analytics] Incorporating An Effective Email Automation Strategy
    After the webinar has occurred you can still use the report analytics to follow up and prospect ‘non-attendees’ who may have clicked on multiple messages, website links and/or webinar links. Email automation campaigns can be extremely tactical and effective if done right. What’s so good about using an automation tool?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Analytics] 15 Tips for Getting the Most From LinkedIn Groups
    It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. Do you agree?”. link]. Make it Personal. Follow Up.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Analytics] How to Calculate Social Marketing ROI
    It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. EMC Corp. 100,000.
  • INBLURBS  |  FRIDAY, MAY 11, 2012
    [Analytics] Who get you more business leads Google+ or Pinterest?
    But what are these analytics which led to these decisions? Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. Identifying the right Social Media Sites for business.
  • WEBBIQUITY  |  TUESDAY, MAY 6, 2014
    [Analytics] Zenith Social Media Marketing Conference – An Event Not to Miss!
    ” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 22, 2012
    [Analytics] 6 Tips for B2B Vendors Becoming Publishers
    From web analytics to social monitoring to SEO, marketers need to be accountable for the outcomes of what they publish. Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. But noise isn't going to help you meet your goals.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. It just appears that way within Google Analytics. does demonstrate the power of Google Analytics and metrics generally.
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