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  • CRIMSON MARKETING  |  THURSDAY, MAY 30, 2013
    [Analytics] 8 Ways to Ensure Your New Product Launch Succeeds
    It’s almost never one medium or message but a mix that, with the right analytics, can always be improved and optimized.” Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. Here are 8 steps to follow when planning for a successful product launch: 1. ” 8. ”  .
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Marketers who listen to their customers through engagement analytics , for example, average a 14.6% Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Analytics] What is a Community Manager and Does Your B2B Company Need One?
    Tracking Analytics – The community manager should use tools like Google Analytics to monitor traffic that is being directed to your Web site from your online marketing and social media efforts. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 14, 2015
    [Analytics] 4 Tips To Rock Your Content Marketing With A Small Team
    We know you love your Google spreadsheets and 900 logins for all of your analytics platforms (right??) Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case. Get yourself some good content marketing software. Content Marketing
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 19, 2011
    [Analytics] QR Codes: Is Your QR Code Secure?
    Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. Perform your due diligence before selecting your QR code generator. Test Your QR Code.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 21, 2013
    [Analytics] 4 Steps to Shorten Your Sales Cycle
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Empower yourself and your staff with anywhere-access to your contracts. Take advantage of e-signatures.
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Analytics] The Top 3 "Back to School Tools" for B2B Marketers
    Google Analytics: This is another free tool that can have tremendous benefits for your business. As a kid growing up, I always loved getting ready to go back to school. couldn't wait to pick out all of my new “tools,” from new binders and a backpack, to my favorite pens and pencils.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Analytics] 6 Characteristics of Social Media Winners
    Analytical. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Subject matter knowledge is essential. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. Engaging. Empathetic.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Analytics] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. It wasn’t exactly a random survey. How might you do that? We got ten answers: 1.Gerry Murray. Research Manager, IDC, @murray_gerry. 2.Daniel Newman.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Analytics] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., on popular social networking sites. It involves driving traffic, generating leads, and building authority. Google Trends.
  • BIZNOLOGY  |  THURSDAY, JUNE 23, 2016
    [Analytics] Your big marketing budget is not as big an advantage anymore
    Increased spending is more likely to be focused on analytics than on advertising. It used to be that marketing was about money. Marketing was usually a nicer word for  advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past. Like this post?
  • BIZNOLOGY  |  MONDAY, MAY 2, 2016
    [Analytics] Marketers are human beings, and human beings need data
    They are more creative than analytical, in many cases, and they tend to make connections based on their experience, rather than data. Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when marketers need to stop using their intuition and start using data.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Why Only One MarTech Tool Is Needed for B2B Content Management
    Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. similar percentage called out redundant content creation.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Analytics] 26 reasons digital marketing matters to the C-Suite
    94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Analytics] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    Analytics Tools. 16) YouTube Analytics - With YouTube Analytics -- which they revamped about a year ago -- marketers can measure the effectiveness of their videos just like any other content they create. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family. Maybe.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Best-in-Class CMOs: Modern Marketing for Love and Money
    So now it’s time to find out how top performing CMOs are able to achieve best-in-class status by using journey management, cross-channel marketing, and analytics as key ingredients of their activities. CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Analytics] 4 Ideas to Generate Blog Topics
    Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Analytics] HubSpot Expands into Voice-Based Marketing Automation
    To learn more about Ifbyphone’s suite of voice-based marketing automation services, including lead capture , lead response , lead scoring , lead nurturing , and lead analytics , visit  ifbyphone.com. Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. About Ifbyphone ®. HubSpot, Inc.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Top 3 Essentials for Successful Retail SEO Programs
    Need 1 – Access to Analytics (and any other data the online retailer can provide). The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Just like the Google Analytics, an SEO program will be much better off if these things are acted on quickly. What hasn’t?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 25, 2016
    [Analytics] How to Play PPC Like Fantasy Football
    Using Google Analytics, you can research and cross-reference high performing organic keywords and consider using them for your expansion. 4) Google Trends: Perchance the issues you are having with performance are seasonal. You did all the research, took all the risks, and learned from your mistakes, all to come out on top (at least I did).
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics] Social Pro | A New Way for Staffing Firms to Use Social Media
    content developer that has a strong analytics background to understand what type of articles were successful in the past and a futuristic outlook to forecast what will be successful in the months to come. Custom call-to-action banners connected to Google Analytics to track conversion rates. Why We Created Social Pro. What Do You Get?
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Analytics] 5 B2B Social Media Lessons Cisco Learned in 2014
    Social analytics are mission critical. Proper social analytics methodologies can help you develop a more sound social strategy. With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. The shift in our strategy led to an approximate 440% usage increase in the last 12 months. 2.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 2, 2015
    [Analytics] The simplest way to improve your website search
    If you don’t, then you need to get this website search analytics software from SoloSegment. I understand that many of you get a bit spooked by IT topics. You don’t need to be technical. You just need to care. There is a simple way to improve your site search. Immediately. And anyone can do it–even you. Like this post?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Analytics] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    The more data that you gather, the more you need to adopt an analytical mindset. A lot of marketers don’t have that skill set. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. How do you sort the viable, long-term disruptions from the buzzwords? Skills. Content.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Analytics] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • LATTICE  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Find High Potential Targets.
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Analytics] This Week in Publish or Perish: Persona Hacking – An Inbound Approach to Prospecting
    HH: There are two elements to this: quantitative analytics and qualitative analytics. Quantitative analytics include demographic and geographic information. Personas are only useful for content marketers, right? Fathom’s Jeff Leo Herrmann proves this myth wrong in episode 23 of the Publish or Perish podcast. Blog Feed
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Analytics] No Such Thing As a Free Burger? #OlympicsBBQ
    The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. Be sure to follow us on Twitter via #OlympicsBBQ. Date: Friday, 27 July.
  • CONTENT STANDARD  |  SATURDAY, MAY 14, 2016
    [Analytics] How IoT and Customer Data Will Forever Change Marketers’ Jobs
    But IoT is a different beast that demands smarter analytics tools and educated marketers who understand the way data is collected, the insights it can offer, and also the limits of IoT in any given situation. strong data analytics strategy is critical: As Forbes notes, analytics are important for any marketing strategy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Analytics] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Analytics] 10 Top Trends Driving The Future Of Marketing
    The future will witness the rise of better analytical tools to help marketers gauge the success of their campaigns. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign?
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 21, 2015
    [Analytics] Marketing data technology: making sense of the puzzle
    Data) Discovery encompasses a wide range of human-driven functions, from predictive modeling to digital analytics. Social Analytics functions will, for instance, be best performed by tools specialized in the retrieval, storage, and processing of social feeds. Of those, certain functions are not exclusive to the marketing space.
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Analytics] Lead generating machine: is your website actively helping your business grow?
    Your website must evolve and adapt based on the customer data you gather from a number of sources: your CRM, web analytics, social analytics, sales, and more. Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. Layout Matters.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Analytics] 16 Enigmatic Business Blogging and Other Marketing Stats
    Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% of total marketing budgets currently to 11.7% As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Image credit: Association of National Advertisers.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] Non-Obvious Ways To Manage New Martech Investments In B2B
    But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. Wright lists analytics and tracking first on the list. Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology. Learn.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Topic #1 — Lead generation is king.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics] The Death of Desktop, in 5 Charts
    Earlier this month, comScore, a media analytics company, released  its annual report  on cross-platform media usage. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. It was nothing short of  cringe-worthy.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Analytics] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Sounds great, right? Marketing automation is also not a content generator-.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Analytics] The Importance of Blogging in BtoB Demand Generation
    Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Inbound Marketing. The next highest percentage for any source was 3.52%. Only one hand went up. blog is the gift that keeps on giving.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Why Emotion Matters in B2B Marketing
    Behavioral analytics can help add context, Albee says, "but personas will help infuse meaning into your marketing." Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. "A trigger causes people to pay attention and remember. It's a lot of hand holding."
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Analytics] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. increase from 2014. But how do you get started? Enough said. 4.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 30, 2014
    [Analytics] How to Create a Roadmap For Personalized Marketing
    The model comprises targeting, engagement, conversion, analytics and technology. Analytics: At level one, marketers are pushing messages out and they can report on a few basic components like open rates, but they don’t know what that figure means in terms of customer value. Breakdown of the M5. ” Chang asked. ” 2.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Analytics] Why Is It So Hard for Millennials to Become Content Strategists?
    The job calls for a healthy mix of editorial talent, analytical abilities, marketing know-how, great communication and management skills, and planning proficiency. Think of it this way: Content strategy is a mixture of journalism school, a communications degree, a marketing degree, and a data analytics degree. Great! you say.
  • SYNECORE  |  TUESDAY, DECEMBER 11, 2012
    [Analytics] Integrated Digital Marketing: Lessons From the Cat Food Aisle
    As my brain’s analytical impulse kicked in, discounted pricing offers and compelling brand titles caught my attention. Finally, regardless of success or failure, businesses should review data analytics and elicit customer and sales team feedback to constantly refine their messaging. Yesterday evening I was one such consumer.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Analytics] Using Customer Data to Inform Your Personalization Strategy
    Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 6, 2015
    [Analytics] Are CMOs Putting Too Many Eggs in One Media Basket?
    Image credit: Pear Analytics. Editor’s note: this post was originally published on the MeasureMyBrand blog. According to   recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. And how can CMOs make such decisions?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics] 5 Steps To Emails That Get You New Customers
    This usually requires some prior analytics or understanding of your target audience. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. The Email should be simple and concise.  The Action Button must be Specific. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2011
    [Analytics] Is it time to surrender to Facebook?
    Powerful demographic information and analytics. One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. Certainly this is a valid issue. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. facebook
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Analytics] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. Bird #2: start gathering the whos and whats of their click data necessary to roll out Twitter Web Analytics to the masses.  Of course, there is some collateral damage to this one-time overhaul. 
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Analytics] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 2, 2014
    [Analytics] Why CMOs and CIOs Are Different and How to Bridge the Gap
    The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Analytics] What is the Difference Between Email Marketing and Marketing Automation?
    With marketing automation , you have access to powerful features like multi-step campaigns, lead scoring, and analytics, which will make your email tactics much more strategic. Marketing automation gives you functionality that tracks your efforts and provides you with in depth analytics for each campaign. Feature Comparison.
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. Takeaway.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Analytics] How Closed-Loop Marketing Works
    Here is what that data can look like, depending on your marketing analytics software. Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. The tracking token is added to the end of a link, allowing your analytics tool to pool a certain group of traffic.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Analytics] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better data-based insights: Analytics is where the rubber meets the road on sales and marketing campaigns. Here are some of the ways marketing automation data and analytics suites can help sales and marketing execs optimize performance: Site analytics, including who’s coming to your site, how they got there, and what they did.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Analytics] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Proficient in web analytics and keyword tools. Analytics. I've written my share of blog posts about content marketing. mean, where do I start? Not bad.
  • HUBSPOT  |  MONDAY, AUGUST 20, 2012
    [Analytics] New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]
    Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Either scroll straight down to the infographic, or read through some additional analysis below. How Marketers Are Using Social Media in 2012. This comes as no surprise. EST. Register here
  • CHIEFMARTECH  |  MONDAY, MAY 16, 2016
    [Analytics] Whoa: marketing technology budgets are now surpassing advertising
    million was allocated as follows: Marketing and analytics software purchased as a service ( 24.4% ). And collectively, between internal and external providers, 46.5% of the marketing technology budget is spent on services — which is nearly 90% more than what is spent on marketing and analytics software-as-a-service. But I digress.).
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Analytics] The CMO Six-Pack: How to Pump Up Your Pipeline
    Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. 5. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Optimizing the sales funnel. Gaining greater insight into our audience. Implementing lead tracking. Improving database hygiene.
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Analytics] 8 Habits of Marketing Automation Experts
    Marketing automation experts dive deeply into analytics. At Volacci, we recommend using Google Tag Manager to Drupal marketers plus the Google Analytics module to help collect the highest quality data. 4. At Volacci, we work with a lot of Marketing Automation experts. How many of these do YOU practice? 1. They Know Their Target Market.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I’m excited to see my digital media and data background combine with social media measurement to attempt to answer these questions. And you hit a fundamental disconnect. 40% of clicks are from micro companies.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Analytics] HBR and Marketo Team Up: The Marketing Org for the Digital Age
    That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Tags: Digital Planning Social Media Uncategorized Analytics CMO Strategy
  • SAZBEAN  |  FRIDAY, JUNE 15, 2012
    [Analytics] The Big Data Challenge: How to Develop a Winning Strategy
    To be successful you will need Data Scientists on your team, professionals who are adept with the analytical and visualization tools required to process and recognize patterns in data and who are equally comfortable with business concepts and operations. CIO— Big Data is exciting stuff, but don’t take my word for it. News & Notes
  • B2B LEAD BLOG  |  MONDAY, MARCH 9, 2015
    [Analytics] Overcoming the Top Challenges of B2B Marketing
    In only the past few years you have probably incorporated social media, mobile technology, and big data analytics into your work, and what you do on a daily basis may be quite different from what it used to be. If you’re a B2B marketing professional, you work in a dynamic, fast-changing world. The challenges that […].
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is Image via CrunchBase. Decide for yourself. Increase awareness?
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    But in all the hype about automation, data, analytics and tracking, it’s easy to forget  numbers sometimes don’t mean anything , to paraphrase data scientist Cathy O’Neil of Mathbabe. Analytics / Big Data Digital Marketing investments KPI marketing ROI Let’s talk investing. We’re all in agreement, right?
  • SAZBEAN  |  SATURDAY, JANUARY 28, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of January 28, 2012
    Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging (eMagine). Here are the top Internet strategy, marketing and technology links for the week of January 28, 2012…  . Social Media Trends With Benefits in 2012  (Marketing Profs). Blogging, feedback and improving   (Internet Marketing). News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics] Rise of the Marketing Platform
    And, as Scott points out, having only a few standard platforms will actually encourage innovation and diversification in the marketing experiences category, since the platforms provide a foundation for common management of data, process, operations, and analytics. Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Analytics] Best Twitter Tips, Tools and Tactics of 2011
    The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. Nearly 3/4 of active Twitter users are bloggers.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Analytics] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. So what do these A/E/C firms need to know about marketing in 2015?
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Analytics] Assessing the Business Value of Social Media
    Digital Planning Social Media Uncategorized Analytics CMO StrategyI guess it’s not surprising that marketers still find themselves justifying social media spend/plans to others in their organization. 
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7 million visitors , and accumulated almost 80 thousand comments.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Analytics] How to Track, Analyze, and Improve Your SEO Strategy
    This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Break Through on Email with Easy-to-Use KPIs
    Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. Be data-cated. Now let’s talk data. Engagement.
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Analytics] The 9 Website Performance Metrics That Matter
    By measuring your website performance metrics and refining your website based on those analytics. When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. But how do you ensure this? Repeat Visitors.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Analytics] 6 Different Ways to Organize Your Marketing Stack
    The top tier of the stack is team collaboration, followed by a second tier for prospecting, a third tier (split in two) for website and inbound marketing, and a fourth tier for analytics. As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. Acquia: Four Shelves.
  • KAON  |  THURSDAY, FEBRUARY 11, 2016
    [Analytics] The Three Most Important B2B Marketing Questions for 2016
    Behavioral psychology research has proven that when we make decisions (even business decisions) we are influenced by both analytical and emotional factors. To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? Why do we lose?
  • BIZIBLE  |  FRIDAY, DECEMBER 18, 2015
    [Analytics] A B2B Marketing Wish List: From The Feasible To The Far-Fetched
    Between web analytics, channel analytics, CRMs, attribution solutions, optimization, and more, there's a lot to measure. With the holiday season in full swing, it’s time to reflect on the past year as well as plan for the future. And because we can’t really help it, it’s also a time when we think about.what we want. andrew : WANT.
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Analytics] The Metrics You Need to Measure Lead Nurturing Success
    This is an excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Why, their marketing analytics, of course! Before we get started, let's review the 4 important metrics you should have handy in your analytics tools to measure your lead nurturing performance. But where does that data come from?
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Analytics] How to Archive Your Twitter Feed in Under 5 Minutes
    There are a number of social media services and analytics programs that provide such features, but if you want the raw data. Twitter is the most instant of the mainstream social media tools. But, perhaps you want an organized archive of your Twitter presence. there is no better source than Twitter itself. twitter , social media marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Analytics] Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
    ” 3) Check out the current trending topics on Pinterest Analytics. Take five minutes to visit Pinterest Analytics to check out trending topics, brainstorm a few ways to connect those topics back to your brand and pin the result. Finding time to maintain your social media presence can be difficult, but expanding it? Not to worry.
  • CRIMSON MARKETING  |  MONDAY, JUNE 17, 2013
    [Analytics] 3 Lessons to Improve Customer Loyalty
    Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Think about this in terms of supply and demand. ” 3.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Analytics] How Brands Can Create Lasting Relationships on Social Media
    Through social media and analytics, marketers can understand their audience base in ways we never could before. Perhaps the easiest one is a social media channel’s native analytics dashboard. Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Show Up.
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. It’s “Top Heavy 2? Yes, you read that right.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Analytics] Sales Enablement Danger
    We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] 16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]
    Tweet This Pick-Up Line. 5) "Baby, you can give me a call-to-action anytime …" Tweet This Pick-Up Line. 6) "Me without you is like a marketer without analytics. Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Why not open with a corny (yet endearing) marketing pick-up line?!
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] Key B2B Demand Generation Strategies for 2015
    One is predictive analytics. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both?
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Analytics] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
    Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. This is much, much easier to do when you have a closed-loop marketing analytics system , but you can do it manually -- just know it will be time consuming. The 6 Marketing Metrics Your CEO Wants to See. 1) Customer Acquisition Cost (CAC).
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Analytics] 2016 Big Data 100: 30 Coolest Data Management Vendors
    Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions.
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Analytics] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    Chad Burmeister is excited about predictive analytics, despite what he sees as their shortcomings. We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Why did we ask? Here's the problem.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Analytics] 5 Power Players You Need On Your Lead Management Team
    Capture : Once a lead makes its way to the website, use forms (and prospecting and analytics tools) to collect email addresses and turn a prospect into a bona fide lead. Analytics tools (such as website visitor tracking apps) will give you immediate insights into the needs of your lead. But there’s good reason for that. Designer.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Analytics] Digital Marketing 2016: Top 100 Influencers and Brands
    Measurement, analytics, statistics, quantification, optimization – these are the stuff of proven strategies. Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Google Analytics. WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd.
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