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  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Analytics] New Tool to Measure Web Presence Optimization
    While there are many excellent tools available for social media and PR monitoring, SEO keyword research, website analytics, and other specific functions, there‘s nothing that provides a unified high-level view of web visibility to support strategic decision-making.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] 4 Dimensions of Effective B2B Marketing Plans
    Being able to evaluate these scenarios in one place simplifies the process and puts these analytics to good use — showing you where to get more bang for your buck. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Demand Modeling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Analytics] The crisis in marketing education and what to do about it
    These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. How bad is the problem? One marketing professor told me that his department head demanded that he quit blogging and focus on publishing academic papers. Agree?
  • HUBSPOT  |  MONDAY, AUGUST 20, 2012
    [Analytics] New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]
    Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Either scroll straight down to the infographic, or read through some additional analysis below. How Marketers Are Using Social Media in 2012. This comes as no surprise. EST. Register here
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Analytics] Customer Service Kings: 3 Strategies All Businesses Can Employ
    Amazon, Chick Fil-A, and Trader Joe’s all earned spots on the 2014 Customer Service Hall Of Fame by Zogby Analytics and 24/7 Wall St. Market analytics firm Kissmetrics recommends hiring only people that fit your culture and are familiar with your company’s values and mission. Comcast profits were $1.99 for their excellence.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 5 Core Competencies Driving a Modern Marketing Strategy
    Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. Analytics – Measurement always has been a core component of determining marketing effectiveness. By Amanda F. Batista, Guest Post. The first is typical demographics.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 15, 2013
    [Analytics] B2B Marketers – How to Make Your Website Mobile-Friendly
    Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices. Choose a strategy.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Analytics] Branded Content Curation Strategy for B2B marketers using Scoop.It
    According to Google Analytics Scoop.it has now become a primary source of referral traffic to the site. In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Results?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Analytics] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    Before predictive analytics was really applied to marketing, tracking digital body language was the only way to monitor engagement and intent. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Ensure Tight Alignment with Marketing.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2011
    [Analytics] Educate Your Readers: 4 Learning Styles
    If you’re analytical, you’ll teach using data. Analytic Learning  – Listening to and thinking about information; seeking facts, thinking through ideas; learning what the experts think. Remember the  4 E’s  of Better Business Blogging ? When it comes to educating readers, it’s important to take a page out of teachers’ notebooks.
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is Image via CrunchBase. Decide for yourself. Increase awareness?
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 12, 2010
    [Analytics] Savvy Week in Review - March 12
    11 Free Tools for Social Media Optimization - by @leeodden via @toprank Here's a very handy list of social media and SEO tools that can be used for research, marketing and promotion or analytics. From where we're sitting, time seems to be flying by. If you're looking for a reason to take a breather, we've gathered eight good ones right here.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics] 4 Ways to Reduce Campaign Costs With Call Tracking
    Start figuring out what happened on the call by using Conversation Analytics. That''s a metric Conversation Analytics can extract. Sometimes marketers wait far too long to take action on the data they''re gathering from their analytics tools. Marketers use call tracking for a variety of reasons. How much is a call worth to you?
  • SAZBEAN  |  SATURDAY, OCTOBER 1, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of October 2, 2011
    Ways Google Analytics Will Improve Your Small Business Website  (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many  (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More  (Marketing Profs). Social Fresh).
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7 million visitors , and accumulated almost 80 thousand comments.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] 3 Top Social Automation Tools
    The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] The Un-Tapped Value of Employee Social Capital
    Social ROI has become a hot buzz word in the industry and corporations are finally figuring out how to apply social analytics and really derive actionable insights from social media conversations. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Let’s dig in a bit.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Analytics] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Sounds great, right? Marketing automation is also not a content generator-.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] A New Generation of Business Intelligence – For the Front Lines
    Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. BI has become a required technology for CFOs, COOs and operational management. It’s changed our lives as consumers. Sales 2.0
  • BLOG MY CALLS  |  FRIDAY, MAY 10, 2013
    [Analytics] Don’t make out with a dirty pirate that looks like Michael Bolton. Use call tracking.
    In honor of them, we’ve created our own chain of events to show what happens when you don’t measure marketing analytics, use call tracking, or prove return on advertising spend. Corporate marketers: When you don’t track your marketing analytics, you approach marketing with a shotgun. Track your marketing analytics.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Measure pin success with analytics : Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic your site gets from it ? Pinterest analytics can tell you. Watch this primer video and read this post to learn more about Pinterest analytics. Cool right? business. All rights reserved.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 11, 2013
    [Analytics] Measuring Customer Engagement in a Matter of Minutes
    Fulfilling that mission requires fan-level data; advanced analytics and segmentation; and targeted activation efforts to drive acquisition, engagement, and loyalty.  Engagement.  It’s a concept that we in industry love to debate.  I hope you won’t judge me if I side-step the arguments. 
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • LEAD VIEWS  |  FRIDAY, OCTOBER 21, 2011
    [Analytics] Drip By Drip Convert Your Leads!
    Related posts: Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads Your website analytics tool tells you, there are thousands of. Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads Your website analytics tool tells you, there are thousands of. How to develop a drip marketing program?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Topic #1 — Lead generation is king.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Only B2B Content Marketing Battle Map You Need
    The key performance indicators outlined on the above chart are easy to measure/monitor and should serve as solid marketing analytics to guide your ongoing content marketing efforts. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 7, 2012
    [Analytics] What Really Creates Marketing Automation Success: Data from Gleanster
    Both groups rated having an analytical culture as the fourth-most important value driver, while listing outside help, change management, and organizational resources as the least important. Although I’m obviously biased, I do think it’s an excellent product and highly recommend it. This is a really interesting divergence. Back to the data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. Ninety-nine percent of the time, I enthusiastically answer these questions. Listen.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Analytics] Mi6 Quick Tip #2
    Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
  • ANNUITAS  |  THURSDAY, MARCH 5, 2015
    [Analytics] It’s Up To Us – Marketing Enablement
    recent study by Grovo highlighted the skills gap by showing which skills marketers felt they have and those they need to obtain, with analytics and email marketing ranking at the top for skills needed. Marketing enablement is not something most marketers have heard of…because most organizations don’t invest in it.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] 8 Mistakes Brands Make With Instagram
    According to TOTEMS Analytics , Quest Nutrition grows in follower count by roughly 15k / month. According to TOTEMS Analytics , Taco Bell grows in follower count on Instagram by roughly 6k / month. According to TOTEMS Analytics , MAC Cosmetics grows in follower count on Instagram by roughly 231k / month. Who’s doing it right?
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Analytics] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Each network has it’s own form of analytics that should be monitored month over month, along with tracking referral traffic from social media growth in Google Analytics, and lastly any paid advertising conversions. #1 Biting off more than you can chew. Well you obviously need to get a piece of the action, right?! Of course not!
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics] 5 Steps To Emails That Get You New Customers
    This usually requires some prior analytics or understanding of your target audience. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. The Email should be simple and concise.  The Action Button must be Specific. 
  • INBLURBS  |  FRIDAY, MAY 11, 2012
    [Analytics] Who get you more business leads Google+ or Pinterest?
    But what are these analytics which led to these decisions? Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. Identifying the right Social Media Sites for business.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] Messaging Masters: Ensuring Everyone Gets What They Need
    Data driven marketing is tedious so we’ll mix up the creative with the analytics in coming posts. Marketing messaging can mean a lot of things. Positioning Statements, Message Maps, Taglines, Mission Statements and more fall into the Messaging category. Let’s start with Positioning Statements –. the target audience. primary benefits offered.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Analytics] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    So…How Does Universal Analytics Differ from Estimated Total Conversions? If you use Universal Analytics, you’re probably asking yourself how estimated total conversions differs from event tracking in UA. You can also watch this webinar to learn more about including phone conversion data in your web analytics. Here it is.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] Is Your B2B Marketing Lost or Found?
    The “new” or inbound marketing tactics that attract prospects rather than interrupt them also include search engine optimization, blogging, eBooks, whitepapers, website landing pages, conversion tools and sophisticated analytics. Answer : All still exist, but because of the Internet, their heyday has passed. So which one is better?
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 19, 2013
    [Analytics] 6 Ways To Supercharge Your Demand Generation Machine [Infographic]
    Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, social media and lifecycle marketing. ( See the complete release here ). _. Demand generation is not simply an ad hoc email campaign or a one off webcast. Click to open ).
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 20, 2013
    [Analytics] Mobile Click-to-Call Case Study: Google AdWords Metrics #Fail
    These calls generate revenue for Holiday Inn Express and provide valuable mobile marketing tests and call analytics for LogMyCalls. This allowed LogMyCalls to gather call analytics data. However, our call analytics platform found that only 896 calls (48.3%) were actually completed (rang at the hotel). Analysis.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] What Will Future Marketers Learn in School This Year?
    The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer as a ‘profit center’ and a firm’s ability to be profitable in the long-run relies on maximizing customer value. Or least part of what they learned anyway.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Analytics] Google+ Local Pages are your new Landing Page
    We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. Takeaway.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Analytics] B2B and Social Media: How to Choose the Right Platform
    dditionally, Google Analytics has had some great updates to their reporting. Google Analytics has updated some other nifty features, including a way to shortcut your custom report on your navigation. The simple answer is that ALL social media environments can be successful for B2B. ”, and “what is your marketing strategy?”
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 24, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of March 24, 2012
    Three Social Media Measurement Tools that Save Time, Money and Heartburn  (Web Analytics World). Here are the top Internet strategy, marketing and technology links for the week of March 24, 2012… How to Make Your Tweets More Trustworthy  (Mashable!). Ethics and Social Media: Where Should You Draw the Line? Mashable!). eConsultancy).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    10 considerations when building a website in this brave new Social World  (Web Analytics World). Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). Mashable!).
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] The 2014 Digital Marketing Ecosystem
    How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Analytics] 5 Ways You Should Be Using Marketing Automation
    The various marketing automation software providers try to solve this problem by providing integrated dashboards , which deliver analytics across all platforms including social media campaigns. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. Great.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Analytics] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Analytics] 2013: The Year of Integrated Digital Marketing
    Finally, relying on user feedback and data analytics, you need to constantly tweak your brand's message to fit the ever-changing demands of each segment of your target audience. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 12, 2012
    [Analytics] Forrester Forum + CI Readiness = Comfortable Shoes?
    Available at the Forrester Forum in the Quaero booth (#210), the Accelerated Customer Engagement (ACE) assessment tool asks questions across three core dimensions:  1) Strategy & Analytics; 2) Data and Technology and 3) Organization & Process.  They would place someone's foot on a "bench" and mark it out to make the pattern for the shoes.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    That''s why analytics are so important. Note: Marketers that gather more analytics make more money. Call tracking and call analytics can help you close your marketing loop, attribute your leads, and improve your ROI. Long story short: call tracking is a critical and likely missing analytics element in your marketing toolbox.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Publisher Use Cases for Call Tracking: Excerpt From a Case Study
    In an effort to provide more ''uses cases'' for call tracking, Conversation Analytic s and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. As a publisher, you want analytics that will benefit your bottom line and your clients’ bottom line. Implementation. And we upsell them.”.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Analytics] If you don’t stop sending unsolicited emails, then you won’t be successful
    It remains the most cost-effective way to communicate with your customers and prospects.In a recent survey, we asked marketing professionals what features would improve their email results.They all told us “ more data and analytics.”That’s Adjust your campaigns on the fly with real-time analytics reports. ” Jill’s right.
  • INBLURBS  |  FRIDAY, APRIL 12, 2013
    [Analytics] 5 Jobs for Tomorrow’s Customer Service Team
    The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
  • WORKFACE  |  MONDAY, JUNE 4, 2012
    [Analytics] 5 Cool Social Media Tools to Help You Expand Your Small Business
    and more, you can schedule posts and view detailed analytic reports as well. Guest Post by Alicia Ranch-Traille. For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If that sounds like a lot of work, it’s because it is a lot of work.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • ENGAGE  |  SATURDAY, OCTOBER 6, 2012
    [Analytics] Tweet This at Lunchtime Wednesday Using Numbers and at Least 1 #Hashtag
    It can be incorporated into your regular experimenting and can serve as a nice guide, but you won’t find the answer in an infographic, you’ll find it in your own analytics. What does the perfect B2B tweet look like? There’s no universal rule, at least, that applies to all audiences and all brands. Ok, enough buzzkill.
  • ENGAGE  |  MONDAY, JANUARY 7, 2013
    [Analytics] Are You Throwing Money Down the Drain by Ignoring Little Data?
    It’s because of this promise that marketers are spending $50 billion on Big Data and advanced analytics. Forbes article provides some success stories on the use of Big Data and advanced analytics to improve decisions on marketing spend and to grow sales. ” So what the heck is going on? According to IBM , there were 1.35
  • CLIENT BRIDGE  |  THURSDAY, JULY 26, 2012
    [Analytics] Apps for Online Marketers
    Ego Ego is a good way to streamline analysis from multiple analytical tools. Google Analytics This app provides a broad, detailed picture of your sites. Improving SEO requires constant vigilance. The app is free, though you will need a Raven subscription to get the full use of the tool. Indexed pages, and Google Indexed pages.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 29, 2012
    [Analytics] 15 Ways B2B Marketers Can Be Using Twitter
    schedule can, for instance, be based off user analytics that indicate the most optimal time of day for reaching a target audience. The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Analytics] Live Blog: Lotusphere 2012 Opening Session
    It’s like Moneyball: analytics + baseball = new game.” Analytics. We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. Michael J. Content.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound!
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Analytics] Is Marketing Staffing Going the Way of IT?
    Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. You may need someone to create videos for your business.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Analytics] 5 Starting Tips for New Inside Sales Reps
    In the same vein as being conversational, remember that you’re not writing an analytical essay or giving an oral report when you’re communicating with a prospect. It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more! Be yourself.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Analytics] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    The more data that you gather, the more you need to adopt an analytical mindset. A lot of marketers don’t have that skill set. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. How do you sort the viable, long-term disruptions from the buzzwords? Skills. Content.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 1, 2012
    [Analytics] 5 Ways to Get Readers to Respond
    This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. External Links.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Analytics] Six Mistakes to Avoid In Selecting a Marketing Automation System
    Raab is a Principal of Raab Associates Inc. , a consultancy specializing in marketing technology selection and analytics. We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Not really.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 30, 2011
    [Analytics] What We Really Know About Consumer Behavior
    ” Today, as the internet, social media, new analytics, and mobile devices upend the work of marketing, it may seem strange to say he was right. Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. News & Notes
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Analytics] The Anatomy of an Effective Marketing Brain [Infographic]
    Instead, successful online marketing requires a combination of left and right brain thinking -- or "analytical" and "creative" thinking. The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Analytics] How to Write a Blog Post Outline: A Simple Formula to Follow
    How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor flow.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 28, 2013
    [Analytics] Big Data: The Right Data Wins
    Unique call tracking phone numbers placed on individual advertisements—online and offline—enable marketers to measure the ROI of these efforts and provide them with call analytics to really drill down into their prospects’ activity. Watch Universal Analytics in action in this demo or read this white paper about call tracking.
  • LEADSLOTH  |  THURSDAY, OCTOBER 28, 2010
    [Analytics] Marketing Automation Monday
    The idea for Marketing Automation Monday came up after I had visited several Web Analytics Wednesday events. Sinds 2005, those events have provided a great networking and learning opportunity for Web Analytics professionals. Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Analytics] Is Growth Hacking a thing? The experts sound-off
    To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.” To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.”. “If you're a developer that has implemented growth hacks … you're still a developer. Guess I shouldn’t write about growth hacking, then! ” Jay said. Is it okay?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Analytics] B2B Search and Content Marketing: Getting Found by Prospects
    If we've said it once, we've said it tons of times here on the Savvy B2B Marketing blog – to connect with today's B2B buyers, you need to produce and make easily accessible a range of content that guides prospects through the buying cycle. ") A critical component of that strategy is making sure your content is found in the search engines.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 11, 2011
    [Analytics] Segmentation key to content marketing
    Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. He  points out that to properly understand a visitor’s web behavior you must understand who they are and what they are trying to do.  Only after you know the who and the why can a change in a metric, such as visitors, be properly interpreted. 
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Analytics] Search isn’t about search anymore, it’s about social
    Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Analytics] Get Great at Content Marketing - NOW!
    Learn Google Analytics like the back of your hand - It tells you what’s working. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Analytics] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Analytics] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
  • BLOG MY CALLS  |  THURSDAY, MAY 30, 2013
    [Analytics] The ONE Thing We Do on Twitter to Get Customers
    We pay attention to people talking about call tracking or marketing analytics. Every single day we find someone talking about how they need call tracking, or how they don''t have enough marketing analytics, or how they can''t measure their marketing effectively. Generally speaking we haven''t had a ton of success with Twitter. The Key.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Analytics] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data. Again, Conversation Analytics can determine this based on the words and phrases said on the call. We released this information in an infographic earlier this week. How Did We Get This Data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [Analytics] Best of 2008: SEM Landing Pages
    Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. Here are a few of the best posts about SEM landing page design from last year.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] The Biggest Hole in Your Email Marketing and How to Patch It
    54% of emails sent by businesses are marketing messages, but unfortunately the hole that those marketers are leaving in their email ROI analytics is just as large. If you’re like most marketers, you know the importance of analytics and are most likely keen on chanting the mantra, “Measure everything!” Throw in some A/B testing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 6, 2013
    [Analytics] Five Signs Your Online Customers May Be Cheating on You
    But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. ” The question is, are they? Low Search Engagement.
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 6, 2011
    [Analytics] Marketing Automation Provides Tactic Validation
    According to Adobe's 2010 Analytics Survey, 44% of 1,000 marketers surveyed said they could not allocate sales and costs to marketing campaigns. I was just reading a post by Mac McConnell, You've Got Marketing Automation. Now What? , and one of the points Mac made really resonated with me. So, back to Mac's story. one trade show.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Analytics] Savvy Week in Review: April 29th
    How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Typical. Crazy. Have a great weekend! Success on the social web? by @markwschaefer.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Analytics] Where is B2B data-driven marketing headed?
    Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • SALES CHALLENGER  |  MONDAY, MAY 12, 2014
    [Analytics] The 2 Types of Sales Effectiveness Functions
    Among survey respondents, analytics was the most commonly selected responsibility; however, when we spoke with five member companies, training and development and performance management were the most popular choices. We thought this was an interesting question and decided to ask for your input.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2011
    [Analytics] 4 Conversation Starters For Selling The CFO On Marketing Automation
    These analytical number crunchers live for data. Clearly, getting the approval of a CFO’s sharp, analytical mind requires a shift in thinking. by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Share email. Facebook.
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