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  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics] 5 Steps To Emails That Get You New Customers
    This usually requires some prior analytics or understanding of your target audience. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. The Email should be simple and concise.  The Messaging must be compelling. 
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 19, 2010
    [Analytics] Sales Handoff and the Net Quality Score
    Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition when a MQL to SQO conversion ratio is calculated for each sales person. Quality, however, is often a more important indicator of eventual success. What Happens After the Handoff?
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 27, 2013
    [Analytics] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
    Google Universal Analytics for Deep-Dive Data. Google Universal Analytics has been much praised for its ability to give marketers more data than ever before, and soon they will offer you the ability to extract A/B testing data from your Google PPC landing pages. Dynamic Phone Number Insertion to Weed Out Ineffective Ads. Think again.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Analytics] Genius is Bringing GURLs to the Social Party
    I had the privilege of speaking with the Genius folks today about the GURL TM s and some cool new web analytics features they'll be rolling out this fall. For those of us who've been wondering how the heck to prove ROI is possible with social media, we may have found a way to do just that. But the GURLs change that.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Analytics] Architecture Marketing: 5 Tools to Measure Success
    Website analytics You can learn a lot by understanding how visitors interact with your architecture firm’s website through analytics. Google Analytics is an incredibly powerful tool that your firm can leverage with appropriate training and setup. Which paths most effectively promote a conversion to a lead (contact us)?
  • ENGAGE  |  MONDAY, JANUARY 7, 2013
    [Analytics] Are You Throwing Money Down the Drain by Ignoring Little Data?
    It’s because of this promise that marketers are spending $50 billion on Big Data and advanced analytics. Forbes article provides some success stories on the use of Big Data and advanced analytics to improve decisions on marketing spend and to grow sales. ” So what the heck is going on? According to IBM , there were 1.35
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters
    According to Global Workplace Analytics , telecommuting could have the following benefits for U.S. 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. companies and commuters: For Businesses. For Workers. Keys to Success for Your Virtual Sales Team.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Integrated Digital Marketing: The Basics
    Use digital marketing analytics data to inform ongoing marketing strategy and real-time interaction. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 17, 2009
    [Analytics] Best of 2008: SEO Guidance, Part 5
    There's lots more red meat for web analytics data junkies as well. Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? Social traffic (e.g. Is SEO Worth the Cost & Effort?
  • SAZBEAN  |  FRIDAY, JUNE 4, 2010
    [Analytics] Use Social Media or Don’t – But Commit if You Are
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. Listen. Engage.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Analytics] Winners of the 2009 Markie Awards
    Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] How Marketing Can Collaborate with Sales to Create Engaging Content
    Tools like marketing automation software and Google Analytics provide top-of-the-funnel engagement metrics, which is useful for discovering where and how prospects come to your site and what they read while they''re there. But that''s much easier said than done. And how can sales and marketing teams create a method that works every time?
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, SEPTEMBER 7, 2010
    [Analytics] Join Me at Next Week’s SEMNE Meeting
    Using Google Analytics, Alerts, and social media to develop content ideas. Tweet. wanted to stand up in the crowded room, raise my hands in the air and do a booty dance right there. You see, I’m a marketer who had to learn to think like an SEO — and now that content IS driving search, I feel like I’ve come home. The topic?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] What exactly is a social graph?
    One of my biggest pet peeves is in Web Analytics, where we’ve got names for page views, impressions, e-mail opens, and who knows what else, when they all answer the question, “Did someone see what I did?” Image via CrunchBase. am a retired IBM Distinguished Engineer. My wife says that makes me an Extinguished Engineer.)
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 22, 2014
    [Analytics] The 4 Ways You Are Sabotaging Your Email Marketing
    Most companies are generating large pools of customer information thanks to the availability of marketing automation and analytics technologies that gather, report, and optimize information constantly. 'Let me just put this out there: I don’t think you are running a bad email marketing campaign. Email marketing is a delicate practice.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 1, 2013
    [Analytics] This Week in Digital Strategy 11.1.13
    This article discusses why you need to clearly define your audience, set clear goals for the campaign, and have analytics in place to measure results. 'Happy Friday, everyone! As the world keeps turning in the world of digital strategy new insights keep getting uncovered and we are here to round them all up. Well, yes and no. Let me explain.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 3, 2012
    [Analytics] Digital Data Management Platforms: Great Idea but Continued Evolution is Needed!
    With many recent technical, online and analytic advances, DMPs are well positioned to continue to evolve if they so choose.  Data Management Platforms (DMPs) provide a valuable service to online firms, especially online media organizations that generate most of their revenue through online advertising.  What is a DMP?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    This includes content creation, social media participation, and analytics monitering. 'Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. After a snow-laden week here at AG, with icy roads and cold winds, we''re ready to go home, sit by the fire, and watch the Sochi Winter Olympics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Analytics] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. 'by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Purpose.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Analytics] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    Fortunately, analytics (such as Google Analytics ) help us learn what keyphrases are driving our Web traffic, how long people are staying on our pages and what pages have the highest bounce rate. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. " Short answer: Heck yes! Ready to get started?
  • SYNECORE  |  MONDAY, FEBRUARY 24, 2014
    [Analytics] Marketing Goes Mobile and Global (MoGlo)
    number of studies I’ve recently come across (from eMarketer, Pew Research Center, SAP, Strategy Analytics, and others) keep reminding me of this new reality. million (Source: Strategy Analytics). million units (nearly 2 ½ times that of the US) (Source: Strategy Analytics). If you are still on the fence, please read this or this.
  • LEADSLOTH  |  FRIDAY, OCTOBER 16, 2009
    [Analytics] Why Are Marketing Automation Managers So Hard to Find?
    Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. But that’s for web analysts.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Analytics] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] The Un-Tapped Value of Employee Social Capital
    Social ROI has become a hot buzz word in the industry and corporations are finally figuring out how to apply social analytics and really derive actionable insights from social media conversations. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Let’s dig in a bit.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] B2B Mobile Websites: Prepare, but Don’t Panic
    Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. Check you website analytics to see what percentage of your visitors are coming from mobile devices.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Analytics] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    As a leader in call tracking and analytics, Mongoose Metrics has played a significant role in how marketers and agencies prove and improve ROI from their campaigns, and I know that together we will bring a tremendous amount of value to our combined customer base. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Analytics] Customer Engagement: A New Spin on Customer Intimacy
    About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm:  SIGMA Marketing Group. Kenyon Blunt. while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma.  What is Customer Intimacy? Their competitive advantage is rooted in human talent. 
  • HUBSPOT  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] How to Select the Right CTA for Every Page on Your Site
    You'll need two pieces of intelligence: your analytics, and your common sense. The first one is something you need to rely on your marketing analytics software for; the latter one is entirely up to you ;-). Again, use a combination of common sense and your marketing analytics. Leveraging Your Marketing Analytics. Voila!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 14, 2012
    [Analytics] How to Spark a Romance Between Sales and Marketing
    sparked a sales and marketing romance at the ‘Email, Mobility, and Analytics Theatre’ from 12:30 – 13:00 on February 29. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. It should be so easy. 
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Analytics] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    Tags: Interviews Jim Sterne ROI social media marketing social media metrics web analytics
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Gmail promotions).
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Analytics] A Marketer's Guide to Tracking Online Campaigns
    Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL. 4) Check your Analytics. The Basics.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Analytics] Social Media Use by Job Function Stats – Indicates Need to Change.
    About the Author: Wendy Boyce is the Social Media & Marketing Manager at  SIGMA Marketing Group , an integrated marketing analytics firm. Wendy Boyce. In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  The proof is in the numbers.  Tweet This!
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] Why your social media plan needs gurus and storytellers
    The second group consists of content creators who may not have the analytical business background but can masterfully deliver an experience that makes people hang on their every word. By  Srinivas  Rao, Contributing {grow} Columnist. ” . I’m a storyteller, not a strategist. Does that mean I’m useless? The Digital Divide.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 16, 2013
    [Analytics] 10 of the Best B2B Facebook Pages
    Why It’s Good : The Oracle Business Analytics page   (ranked #9, yes there are 3 B2B pages in the top 10!) Its  Business Intelligence page   has 1,600 likes, focusing on big data analytics for companies. 'Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Enjoy! Honeywell.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Analytics] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Use YouTube's Extensive Analytics. YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Get Analytics on Your Instagram Usage.
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., Depending on the analytics tools you're using to track the performance of your landing pages, you can conduct an audit of your landing pages to identify those with the best lead-to-customer conversion rates. Integration With Closed-Loop Analytics.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Analytics] What Is Multi-Channel Marketing? [FAQs]
    The same consumer moves across all of these places quickly, so your strategy and your analytics need to adapt similarly. Closed-loop analytics (through HubSpot or other analytics software) will inform them as to which channels were effective, which channels influenced other channels, and which channels they can eliminate from their efforts.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7 million visitors , and accumulated almost 80 thousand comments.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Analytics] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    Twitter Starts Rolling Out Tweet Performance Analytics to More Users, From HubSpot. Twitter is now giving some users access to a free analytics dashboard that will allow them to view the performance of their tweets. Users will also be able to download all of their analytics as a CSV file for offline analysis.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Analytics] 10 Things You Need to Know About B2B Mobile Marketing
    source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 29, 2013
    [Analytics] The Fashionable Guide to VBMA Application Integrations
    The same is true for integrations as they pertain to your CRM, web analytics, and other applications. Universal Google Analytics: The Project Runway of Your Marketing. Universal Analytics integration is like going on What Not to Wear or Project Runway with your marketing. Check out this free webinar on Universal Analytics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. 'Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Topic #1 — Lead generation is king.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics] Marketing Automation: Lessons from 4 case studies
    From there, Crain’s implemented lead scoring, and even utilized analytics coming from marketing automation to influence the ongoing marketing strategy. 'Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Scalability. Integration with the new CRM system. Results? Conversion rate of 2.6%
  • BLOG MY CALLS  |  THURSDAY, MAY 22, 2014
    [Analytics] New Study: Agents 'Ask for the Business' 3x More on Converted Calls
    The data was extracted from the calls by the LogMyCalls Conversation Analytics engine. 'And this is a big deal. Of all the data extracted from our most recent infographic, The Elements of a Converted Call , this might be the most interesting. The infographic used data extracted from millions of phone calls in the first 4 months of 2014.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. It will evolve into something bigger and much more important that encompasses everything marketing and analytics.”. There were a lot of digital marketing changes in 2014. ” 11.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic. Staying relevant to customers today has become much more complex. Enjoy.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. 'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • LOOPFUSE  |  THURSDAY, JULY 29, 2010
    [Analytics] Who is following your digital footprints?
    Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Tags: privacy , Web Analytics This entry was posted on Thursday, July 29th, 2010 at 11:49 am and is filed under Marketing , Marketing Automation , Web Analytics. Who is following your digital footprints?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    seat at the biggest table: A key element of Gavin’s acronym is Analytics Gavin states, “And the interesting thing is that thanks to the power of the  analytics that we’ve been given, we can actually start to understand the impact marketing has on the business, rather than these fuzzy metrics like reach and frequency and so on.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Analytics] 5 Ways You Should Be Using Marketing Automation
    The various marketing automation software providers try to solve this problem by providing integrated dashboards , which deliver analytics across all platforms including social media campaigns. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. Great.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] 3 Top Social Automation Tools
    The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. 'Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite.
  • HUBSPOT  |  FRIDAY, DECEMBER 7, 2012
    [Analytics] The Dangers of Marketing Metrics Dependency
    When it comes to marketing, the same can be said for your attitude toward analytics. If you look at all the data out there, it seems like the biggest problem that exists with the current state of marketing analytics stems from a lack of marketing analytics implementation , not an over-dependency. not good. Not so much. But wait.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Analytics] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. In mobile marketing communications, that justification comes through integration with your website analytics, SFA, CRM tools, and your marketing automation system. 'Author: Eric Kim The race to mobile has become a stampede. The
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
    In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 3, 2011
    [Analytics] Alinean Builds on Momentum for a Strong Second Quarter 2011
    Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Pisello Alinean
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Analytics] 2010 Will Bring New Features to Demand Generation Systems
    These are important marketing activities and they are a natural extension of demand generation systems, even though they require closer integration with (or replacement of ) Web content management and Web analytics. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    That''s why analytics are so important. Note: Marketers that gather more analytics make more money. Call tracking and call analytics can help you close your marketing loop, attribute your leads, and improve your ROI. Long story short: call tracking is a critical and likely missing analytics element in your marketing toolbox.
  • B2B MARKETING SAVVY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Analytics] Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes
    million) Twitter scrape with analytics on most used domains. ManyB2B pros will care about analytics, tracking, campaign comparison statistics and customization as outreach social media initiativesevolve… client data-hogs will want to watch re-tweet performance, compare one approach to another using keywords, etc.  Or not.  Welcome!
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] eMagine’s Employee Spotlight: Allie Viau
    spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Analytics] How to Write a Blog Post Outline: A Simple Formula to Follow
    How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. 'What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor flow.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Analytics] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    The depth of the analytics provided by LogMyCalls has allowed Navolutions to bill their clients on a pay-per-call basis. The analytics, routing and API within LogMyCalls make this revenue model easy for Navolutions to implement. Navolutions’ clients depend on the call analytics data that LogMyCalls provides them. Calls matter.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Analytics] 16 Google Tools to Improve Marketing Effectiveness
    Google Analytics. Google Analytics gives companies insights into their website traffic and provides them with overall analytics intelligence. In this way, Google Analytics enables you to identify powerful marketing opportunities and “strengthen your marketing initiatives.” Google Places/Google Maps.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Analytics] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    'Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data. Again, Conversation Analytics can determine this based on the words and phrases said on the call. We released this information in an infographic earlier this week. How Did We Get This Data.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. am a digital and B2B marketer with a background in online media and analytics. Then, you put your social media plan in place, including sharing great content from others and creating your own.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] How to Power Your Sales Funnel With Video Content
    Ensure that you are tracking viewer analytics and pushing this data into your marketing automation platform. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. First off, understanding your customer is critical.
  • SAZBEAN  |  THURSDAY, MARCH 29, 2012
    [Analytics] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
    Such data aims to provide some concrete ROI behind the touchy-feely world of Likes, retweets and +1s — data that, on its own, amount to what Phil Mui, group product manager for Google Analytics, dubs “vanity metrics.” – Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI by Todd Wasserman. If they did, great.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] The Buyer’s Journey Is Going Digital
    Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. 'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] A sustainable process for optimized content marketing and brand publishing
    Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] How much content is enough for effective content marketing?
    You can poll your audience, you can interview a representative sampling and, best of all, you can track their response to and engagement with the different kinds of content you create via various analytics packages. '(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Size Does Matter.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 24, 2009
    [Analytics] Social Media “Insider” Sources: Staying Current, Filtering the Noise, Finding the Hidden Gems
    Twitter Accounts to Follow: Social Media Analytics. waworld   The official Twittter account of Manoj Jasra’s web analytics world blog. analytics_  If you can’t analyze it, you can’t measure it;  if you can’t measure it, you can’t improve it. Read time = 2-3 minutes) Information overload on steroids. 
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Why VBMA is the Robin to Your Batman
    Marketing automation, CRMs, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they cant truly succeed without their trusty sidekick, voice-based marketing automation (VBMA). 'Every hero needs a sidekick. similar pairing is taking over the world of marketing. Smooth your rough edges.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Analytics] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. However information overload is a constant challenge to overcome as well.
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Analytics] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    Reporting and Analytics – ReadyPulse provides a comprehensive set of anlaytics and downloadable Excel reports on Instagram promotions in the following areas: Standard analytics. Advanced Analytics. Influencer (people whose shares resulted in a click) analytics. Highlights. Partcipants submit their Instagram photos.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Analytics] Branded Content Curation for B2B marketers using Scoop.It
    According to Google Analytics Scoop.it I’m not certain yet whether I am getting any SEO “Juice” out of the drastic explosion of keyword-rich content on my site – especially since so much of my search traffic shows up as “keyword not available” in analytics. Here are some of the ways that Scoop.it
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 12, 2010
    [Analytics] Is this the final answer to social media measurement?
    Experience — I can say from my corporate days that SAS has a superb reputation in the analytical space and has expert resources that small competitors simply cannot match. Putting the SAS computer power and analytical experience to the test in the social media market will produce incredibly powerful, breakthrough insights.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 13, 2010
    [Analytics] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
    In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey&# with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010.&#. How does this work?
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    ” Then watch the analytics to see how effective it is. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. So you can imagine I can’t help but notice good ones, bad ones and ones that need to just shut down and start over from scratch. What makes a GREAT website? It’s not rocket science.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 11, 2010
    [Analytics] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
    Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Day’s 5.3
  • B2B LEAD GENERATION BLOG  |  TUESDAY, OCTOBER 27, 2009
    [Analytics] Lead generation metrics should emphasize opportunities not just leads
    In order to generate leads marketers have to know how to use the analytics. I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.". Here's my response. people who raised their hands). Number of leads?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 29, 2011
    [Analytics] 14 Tweetable B2B Social Media Marketing Statistics
    Metrics and Analytics. Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Analytics] Defining Social Business: a Call for Clarity and Collaboration
    Today, by combining social networking tools—internally and externally—with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. Yes, you are right: social business is a buzzword.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] Marketing Automation 101
    There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and  ROI analytics. Create a plan.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Analytics] Can We Save Twitter From Ourselves?
    am a digital and B2B marketer with a background in online media and analytics. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. What Will Normal Be? Your Turn.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 13, 2010
    [Analytics] 5 free tools that will buttress your online marketing
    Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog… Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Analytics] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Fair enough.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Analytics] Must-Have Characteristics of Successful Marketers
    Analytics, call tracking and web analytics, are required to be a successful marketer today. We have a CRM, a Google Analytics account, a CMS, a marketing automation solution, a call tracking tool (can you guess which one?), '- Curiosity - Marketers must be curious. Why does this landing page do better than that landing page?
  • INBLURBS  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
    By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies. All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Making the Most of Social Media Analytics  (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Who is Using Twitter and Why?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Analytics] Hinge’s Fab Five: April 2014
    Big data and analytics are hot topics and engaging talking points in today’s professional circles, but regarding the data, how big is too big? This post’s seemingly simple solutions are derived from four straightforward questions that every executive should ask themselves as well as their analytics team. Enjoy! Greatly.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] 5 Things To Focus On When Call Shadowing Inside Sales Reps
    Your process, analytics, reporting and your overall data quality will suffer if it’s not properly being updated and handled. Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. Don’t let them rely on data unless they know it’s good data.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics] Are You Paying Too Much for Call Tracking?
    The purpose of this blog post is not to convince you that LogMyCalls can provide superior analytics for a lower cost (which we probably can), nor is it an attempt to throw your current call tracking provider under the bus. Even with Conversation Analytics , LogMyCalls is still among the cheapest call tracking providers. That''s silly.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] Key B2B Demand Generation Strategies for 2015
    One is predictive analytics. 'Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both?
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Analytics] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Analytics] 4 Lies Marketers Tell Themselves
    Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them. Got more lies?
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