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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 15, 2014
    [Analytics] The future of integrated selling is now
    Flexibility, analytical thinking and a knack for service are the traits that just might define today’s salesperson. Flexibility, analytical thinking and a knack for service are the traits that just might define today''s salesperson. If you need a guide to selling in the digital age, it has arrived. And it’s a little scary.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Analytics] 10 Customer Experiences You Need To Deliver Today
    data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience. 5. This activity means you need to build a trusting relationship with a great brand experience – using social, mobile, analytics and cloud technology – making it easy for others to communicate their trust.
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics] 3 Big Questions With SEO Expert Chuck Aikens
    Today, SEO is an analytical science that’s constantly changing. Captora is kicking off our influencer blog series-  talking to influencers in digital marketing about topics marketers care about! Search engine optimization isn’t what it used to be. One important trend Aikens thinks digital markets should consider?
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Analytics] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. increase from 2014. But how do you get started? Enough said. 4.
  • LATTICE  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] Data-driven Marketing: Where Has All the Storytelling Gone?
    Kerry Cunningham of SiriusDecisions recently gave a talk where he declared that in a world of more advanced analytics we actually have to become better storytellers. Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday? Spoiler alert, we totally got a dog!).
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics] Social Pro | A New Way for Staffing Firms to Use Social Media
    content developer that has a strong analytics background to understand what type of articles were successful in the past and a futuristic outlook to forecast what will be successful in the months to come. Custom call-to-action banners connected to Google Analytics to track conversion rates. Why We Created Social Pro. What Do You Get?
  • BIZNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Analytics] Pinterest Marketing 101
    Finally, she takes a quick look at Pinterest’s newly introduced native analytics and how they can be used as a launch point to better understand what our customers are looking for from our brands. Photo credit: Wikipedia. Been following all the hype about Pinterest but not quite sure how it applies to your business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Social Media ROI – You’re looking in the wrong place
    Spanning across all these categories is social analytics to enable better-informed decisions. About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. Wikis.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] Non-Obvious Ways To Manage New Martech Investments In B2B
    But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. Wright lists analytics and tracking first on the list. Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology. Learn.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Analytics] 20 B2B Marketing Blogs You Need To Read
    Hubspot’s  Inbound Marketing Blog  - The @ HubSpot Inbound Internet Marketing blog covers all of inbound marketing — SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] Why your social media plan needs gurus and storytellers
    The second group consists of content creators who may not have the analytical business background but can masterfully deliver an experience that makes people hang on their every word.  I think the future lies is in connecting these two groups. ” . I’m a storyteller, not a strategist. Does that mean I’m useless? Agree?
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Marketers who listen to their customers through engagement analytics , for example, average a 14.6% Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Analytics] Add For Immediate Release to your podcast queue
    76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. So, it was an honor to be included. Go git ’em!
  • RADIUS  |  WEDNESDAY, MAY 13, 2015
    [Analytics] The 16 Tools in the Radius Marketing Stack
    Google Analytics. Website Analytics Service. Google Analytics tracks and reports our website traffic so we can make decisions based on data. Powerful analytics show us click-throughs, likes, and other important metrics. Social Media Analytics Tool. Salesforce. What is it? CRM System. Why do we use it? Optimizely.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
    Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 4 Attributes of Your Next Content Marketing Superstar
    Starting with workflow through to publishing, promotion and finally, analytics. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Analytics] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    It’s one of the key means of distributing marketing content and messages, plays nice with other channels and—as we get better at understanding the links between sentiment, online behavior, and predictive analytics—will begin to offer more clearly measureable ROI. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. It’s hard to believe.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. Education Industry Google Analytics dashboards education marketing higher education marketing statistics For those of us facing SEO for higher education , gaining that understanding doesn’t have to be a fantasy – or require a large time investment. Device Report.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Analytics] The New Revenue Engine and How to Power it Today
    The better marketing automation solutions include features such as: marketing analytics, real-time tracking and alerts, data warehousing, marketing dashboards and integration with existing technologies including your CRM. Companies need to look at creating a new revenue engine in order to sustain consistent and sustainable revenue growth.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 28, 2015
    [Analytics] Does digital marketing make you feel inadequate?
    No matter how much they know and how many skills they have, they are constantly looking inward and decrying what they can’t do: I’m no writer. I can’t do analytics. I teach a lot of people about digital marketing. Some of them are veterans at digital, but many are new. struggle with technology. I am lousy with graphics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Analytics] Case study: Small business content marketing success
    Whether you opt to use a free analytics tool like Google Analytics or you opt for a paid solution it is important to analyze your results. Spend By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. The Results.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics] The Death of Desktop, in 5 Charts
    Earlier this month, comScore, a media analytics company, released  its annual report  on cross-platform media usage. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. It was nothing short of  cringe-worthy.
  • LATTICE  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Find High Potential Targets.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] How to Find the Best Keywords for Optimizing Your Website Content
    Also notice that “search engine optimization” was more a popular search term than “SEO” in years past but the interest gap has closed recently. 6) Google Analytics. Keyword research has become harder and harder as Google continues to hide more information from webmasters. On Google+ or LinkedIn?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 26, 2016
    [Analytics] 95% of CMOs Struggle With Customer Journey and Adaptability
    That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. In a word: Yikes. The data sits in silos, literally wasting away. " What's A CMO To Do? "From a data, technology and process standpoint the tools are there. CMO Corner
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. Ninety-nine percent of the time, I enthusiastically answer these questions. Listen.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Analytics] 11 Reasons Your LinkedIn Company Page Sucks
    You're Ignoring Your Analytics: Make use of your LinkedIn Company Page's built-in analytics tools to measure and improve the effectiveness and performance of your page. Up until recently, the value of a LinkedIn Company Page was minimal. 11 Reasons Your LinkedIn Company Page Sucks. 1. How does your LinkedIn Company Page stack up?
  • FATHOM  |  THURSDAY, MAY 26, 2011
    [Analytics] Need a Boost in Sales? Don’t Waste Your Time. Get a Big Win, Fast!
    Big Data/Predictive Analytics Conversion Optimization Email MarketingWhen managing any online marketing campaign, especially a pay per click marketing campaign, there are hundreds of different things you can do to boost results.  Don’t Waste Your Time. Get a Big Win, Fast! appeared first on Fathom.
  • LATTICE  |  THURSDAY, OCTOBER 29, 2015
    [Analytics] Forbes Insights: The ROI of Predictive Marketing
    An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation. Editor’s Note: This is an excerpt from our research with Forbes Insights.
  • CONFLUENT FORMS  |  TUESDAY, NOVEMBER 6, 2012
    [Analytics] Landing page fail: why I came to your site and bounced
    And the first way to tell is by looking in your Analytics at a number called your "bounce rate". As defined by Google on their Google Analytics support page : The Bounce Rate is the percentage of bounced visits to your site. So take a look at your site's Analytics and your bounce rate. What is the bounce rate?
  • PUREB2B  |  SUNDAY, AUGUST 14, 2016
    [Analytics] How to Leverage Data-Driven Marketing to Generate Leads
    When analytics is applied to data, it can help companies make fact-based decisions, which can then dictate business strategy and influence growth. Thanks to technology, marketers can now gather all sorts of data, and analytics can make sense of the numbers. If you can’t measure something, you can’t understand it. James Harrington.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Analytics] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    What’s more, an outsourced CMO is current on all forms of marketing – from influencer marketing, content marketing, social media marketing, Facebook ads, search engine optimization (SEO), retargeting, gathering data and analytics, affiliate marketing, media buying, and more. Outsourcing your marketing strategy entirely has some big benefits.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Analytics] Why Knowledge of This Might Be All the Power You Need for Better Leads
    It does this by coordinating your strategy, content, technology and analytics so that your organization can better understand your audience’s digital body language and deliver the right message at the right time to the right person at every stage of the buying process. Knowledge is power. Psst … Altium knows this !). Sign Up Now!
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. Takeaway.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Analytics] The 14 Best Marketing Automation Tools
    An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Marketing can’t be automated.) Google Review Count: 93,900. Pricing:  free.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. It will evolve into something bigger and much more important that encompasses everything marketing and analytics.”. There were a lot of digital marketing changes in 2014. ” 11.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Generate Leads: 46%. .
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Analytics] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    While data science and analytics has become an essential element of every modern marketing arsenal, it is wise to remember that all purchase decisions are made by people. Neuroscientists have proven that every decision has an element of emotion to it, even when business decision-makers believe that they are being entirely analytical.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics] What Exactly Do You Do?
    All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    Most website owners use Google Analytics or other similar tools to track their results. They see immediate cause and effect results for their SEO campaigns, but they don’t get long-term results with these analytics. Marketing automation tools provide tracking options that you can’t get with traditional analytics software.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Analytics] 11 Lesser-Known LinkedIn Features You Should Be Using
    This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Another great feature of the company page is the ability to collect insightful analytics regarding the level of engagement for individual posts, trends across key metrics and follower demographics.
  • 6SENSE  |  FRIDAY, FEBRUARY 12, 2016
    [Analytics] Content2Conversion – Predictive Marketing and Demand Generation
    We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. 6sense is proud to be a part of 4 sessions at the B2B C2C conference and we’d love for you to join us: Preparing for Predictive Analytics Workshop.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 21, 2013
    [Analytics] 4 Steps to Shorten Your Sales Cycle
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Empower yourself and your staff with anywhere-access to your contracts. Take advantage of e-signatures.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Analytics] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    Some analytics packages, such as Google Analytics, will do this for you. Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. Period. Engagement Rate. Amplification Rate. This is brilliant marketing. Now
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Analytics] Lead generating machine: is your website actively helping your business grow?
    Your website must evolve and adapt based on the customer data you gather from a number of sources: your CRM, web analytics, social analytics, sales, and more. Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. Layout Matters.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Analytics] How Ad Blocking Works: Everything You Need to Know
    Among those who ad blockers hurt are marketers -- they could potentially lose a lot of analytical data from people using iOS 9. It can mess with your analytics. Any iOS 9 visitor to your site on the Safari app who has a script blocker installed will appear "invisible" in your analytics. So why is everyone freaking out? But alas.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., on popular social networking sites. It involves driving traffic, generating leads, and building authority. Google Trends.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 19, 2011
    [Analytics] QR Codes: Is Your QR Code Secure?
    Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. Perform your due diligence before selecting your QR code generator. Test Your QR Code.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Analytics] How Closed-Loop Marketing Works
    Here is what that data can look like, depending on your marketing analytics software. Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. The tracking token is added to the end of a link, allowing your analytics tool to pool a certain group of traffic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 9, 2012
    [Analytics] 6 B2B Marketing Best Practices for Instagram
    Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising.
  • FATHOM  |  MONDAY, SEPTEMBER 23, 2013
    [Analytics] Overhauled Fathom Website Brings Responsive Design, Human Touch
    Reinforced company identity and philosophy (what distinguishes us from other marketing/analytics agencies). Last Thursday, we officially unveiled our redesigned updated website. OK, let’s call it a mini-redesign. More intuitive navigation. Warmer tone, more colors. More prominent buttons/icons. Better-looking and easier-to-use forms.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Analytics] 32 B2B Marketers to Add to Your Google Plus Circles
    Mike Volpe (HubSpot)  - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins)  - A digital and B2B marketer with a background in analytics and online media. How so? Co-founder, ClickZ. Jeffrey L. Andrew M.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Analytics] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. 2) Targeting Effectively. Why It's a Challenge: With more and more advanced analytics tools available, marketers are being held to a higher standard. Every marketer faces different challenges. And hey -- that’s great!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Analytics] How to Develop an Authoritative Voice in Any Content Niche
    Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis. La de da! Content Interviews. Distinctive Tone.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Analytics] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Santi Subotovsky identifies “five key elements of an effective content marketing strategy, along with a list of applications to help marketers execute on each element,” from content curation and creation through workflow management (where “platforms such as Kapost and Zerys can help”) and analytics. How I.T. Amanda F.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
    Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Analytics] Visual Social isn't Vanity, it's Vital.
    At a recent networking event I attended, I raised the question of why it''s difficult to access metrics from visual channels (particulary Instagram) on a large amount of analytics platforms. And because of that "we don''t monitor Instagram analytics because they are just another vanity metric.". test.". The like/favorite/rating. 3.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • CHIEFMARTECH  |  MONDAY, MAY 16, 2016
    [Analytics] Whoa: marketing technology budgets are now surpassing advertising
    million was allocated as follows: Marketing and analytics software purchased as a service ( 24.4% ). And collectively, between internal and external providers, 46.5% of the marketing technology budget is spent on services — which is nearly 90% more than what is spent on marketing and analytics software-as-a-service. But I digress.).
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Analytics] 6 Characteristics of Social Media Winners
    Analytical. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Subject matter knowledge is essential. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. Engaging. Empathetic.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics] Break Through on Email with Easy-to-Use KPIs
    Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. Be data-cated. Now let’s talk data. Engagement.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Analytics] Quit Obsessing About the Customer Journey
    These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. If he visits 5 Web pages?
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Analytics] Why Your Company Should Hire an Inbound Marketing Agency
    Most successful inbound marketing strategies combine five core lead generation and lead conversion tactics—Content Creation, SEO, Social Engagement, Lead Nurturing, and Data Analytics & Measurement—into a single, integrated approach. Data Analytics & Measurement. What is Inbound Marketing? Why Companies Are Shifting to Inbound.
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Analytics] Marketing Resolutions for 2016 and Other New Year's News
    More than 980,000 posts about New Year’s resolutions have been published on social networks, according to social listening and analytics company Sprinklr. Today is the last day of the calendar year 2015. hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. It’s just that time of year.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Analytics] Four reasons why traditional book publishing is dying (and what’s next)
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. The virtures of a sub-premium dating service.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Analytics] The 5 Social Media Metrics Your CEO Actually Cares About
    If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics. Within Google Analytics, there are both site referral reports and a report called ''Social Activities.'' This is Brian , our CEO. He''s also a data guy. Hey Brian! Nice Sombrero!"
  • INFER  |  MONDAY, APRIL 18, 2016
    [Analytics] Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword
    Predictive analytics brings a whole new perspective to ABM, but it’s important to be strategic about how you leverage it to avoid adding more noise. If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an A ccount based marketing (ABM) approach into your outbound strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Analytics] Social Media? #WTF
    And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? # WTF. View more PowerPoint from Michael Brenner. Photo Source. Social Media
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Analytics] 3 Steps To Improve Sales Forecasting
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. The CSO Insights 2013 performance study reports that only 46.5% of deals forecasted to close make it to the finish line. Establish data goals.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Analytics] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    Analytics Tools. 16) YouTube Analytics - With YouTube Analytics -- which they revamped about a year ago -- marketers can measure the effectiveness of their videos just like any other content they create. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family. Maybe.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Analytics] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] What Will Future Marketers Learn in School This Year?
    The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer as a ‘profit center’ and a firm’s ability to be profitable in the long-run relies on maximizing customer value. Or least part of what they learned anyway.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Analytics] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Here is a  quick reference  for accessing this information in Google Analytics. Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Analytics] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Analytics – goals, annotations, customize tracking, strategy is built off of this data. Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] Organize Your Content Marketing Teams With Business Units
    Marketing leaders can view one unified content calendar, content repository, and analytics dashboard across the entire organization. Analytics collected at the business unit level enable marketers to continue improving their content processes in order to drive customer engagement and conversion. Product News
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t  it working?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] How to Blog without Boring Readers in the Holiday Season
    Check out blog analytics to see what is trending and adapt your own blog entries to have more SEO opportunities. How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! So what does the holiday season mean for your blog? Several things! Photo Source).
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Analytics] Why Is It So Hard for Millennials to Become Content Strategists?
    The job calls for a healthy mix of editorial talent, analytical abilities, marketing know-how, great communication and management skills, and planning proficiency. Think of it this way: Content strategy is a mixture of journalism school, a communications degree, a marketing degree, and a data analytics degree. Great! you say.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Analytics] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Get your marketing analytics in place. The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . CMOs and Marketing VPs need to step up and take responsibility for revenue production.
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 21, 2015
    [Analytics] Marketing data technology: making sense of the puzzle
    Data) Discovery encompasses a wide range of human-driven functions, from predictive modeling to digital analytics. Social Analytics functions will, for instance, be best performed by tools specialized in the retrieval, storage, and processing of social feeds. Of those, certain functions are not exclusive to the marketing space.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Analytics] The Role of Marketing in B2B – What Should It Be?
    It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. Lead innovation.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 21, 2012
    [Analytics] 4 Tips For Successful Demand Generation
    With an understanding of the buyer’s behavior, we can determine through advanced analytic models, which of those buyers are at a stage in their buying process where they are ready to engage with sales. I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful Demand Generation
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Analytics] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Building Data-Rich Profiles for Hyper-Segmentation. About Infer.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Digital Marketing – What Are The Top Goals And Challenges?
    Web analytics. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. This was reported as the number one challenge by 15% of the digital marketers surveyed. The top tools used by digital marketers included.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Analytics] How to Track, Analyze, and Improve Your SEO Strategy
    This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!
  • RADIUS  |  WEDNESDAY, MAY 20, 2015
    [Analytics] A Day in the Life of a Marketer: A Story in GIFs
    Try to make sense of the behavior flow map in Google Analytics. No two marketers are the same, but there are many things we all have in common. For For example, these words crush us all: “this morning’s email went out to the wrong list.” While You walk into the office and head straight for the coffee. Afternoon. Evening.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2016
    [Analytics] Snapchat for the win
    Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Of course you are. Of course you are.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    Expertise in websites analytics and online user behavior is crucial for these global marketing endeavors. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. They also need cultural fluency.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Analytics & Business Intelligence: Business intelligence research shows that the majority of Best-in-Class organizations (79%) have an executive level champion for data strategy. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software. You can follow her on Twitter via: @ElissaFink. Industry: Retail.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Marketing’s Broken Foundation: Measurement
    Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. recent research result from ITSMA and Vision Edge Marketing is eye opening. You Don’t! Step 1. Step 2. Step 3. Yikes!
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