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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 1, 2013
    [Analytics] Here’s why 100,000 people unfollowed me on Twitter
    The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. It showed me the number of people who had recently unfollowed me. What I saw made me gasp. First, let’s state the obvious. No. I’m NOT going to tweet that. Now, let’s put this situation in perspective. Trust me.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Analytics] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    seat at the biggest table: A key element of Gavin’s acronym is Analytics Gavin states, “And the interesting thing is that thanks to the power of the  analytics that we’ve been given, we can actually start to understand the impact marketing has on the business, rather than these fuzzy metrics like reach and frequency and so on.
  • FATHOM  |  FRIDAY, MARCH 14, 2014
    [Analytics] Coming Soon: Our Higher-Ed Marketing Industry Standard
    From Google Analytics updates to the latest student recruitment strategies, the industry can get overwhelming. How can I recover all of the data now marked “not provided” in Google Analytics? We know you need more time dig through all of the details of the digital world, especially if you’re a higher-education marketer. And it’s free!
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2011
    [Analytics] Educate Your Readers: 4 Learning Styles
    If you’re analytical, you’ll teach using data. Analytic Learning  – Listening to and thinking about information; seeking facts, thinking through ideas; learning what the experts think. Remember the  4 E’s  of Better Business Blogging ? When it comes to educating readers, it’s important to take a page out of teachers’ notebooks.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 24, 2013
    [Analytics] Marketing Optimization: 3 steps to gain C-suite buy-in
    Analytics and Testing: 3 tips to optimize your testing efforts. Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. More sales.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I’m excited to see my digital media and data background combine with social media measurement to attempt to answer these questions. And you hit a fundamental disconnect. 40% of clicks are from micro companies.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Analytics] 4 Marketing Roadblocks to Customer Obsession
    Aberdeen research, for example, found that 67% of marketers report using analytics for campaign development, and another 56% report using analytics to improve customer relationships. Analysts and industry leaders are now rallying around this concept, labeling it “customer obsession.”. Limited access to our “characters”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Analytics] Get ready. Social scoring will change your life.
    By the end of the year, Twitter said their new analytics will provide influence scores for every user. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  People are now curating lists of the most influential bloggers by Klout score. OK, first I need to get this out of my system. This CREEPS ME OUT.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
    This inquisitive, analytic mind-set will also help increase accountability. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Analytics] 5 Ways to Improve the Quality of Your B2B Leads
    have the time, attention to detail or the analytical horsepower to track, measure, and respond to all of these individual interactions over the totality of an ever-changing prospect database. marketing automation platform provide s invaluable analytics and measurement necessary to improve lead quality. You might have weak leads.
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., Depending on the analytics tools you're using to track the performance of your landing pages, you can conduct an audit of your landing pages to identify those with the best lead-to-customer conversion rates. Integration With Closed-Loop Analytics.
  • BLOG MY CALLS  |  TUESDAY, MAY 20, 2014
    [Analytics] Converted Calls are 42% Longer Than Non-Converted Calls
    Conversation Analytics can determine if a conversation resulted in a conversion. If there are words and phrases that indicate one of these things happened on the call, Conversation Analytics determines that a conversion event occurred. Now this is interesting stuff. That alone may not be some grand revelation. What is a Converted Call?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 7, 2012
    [Analytics] BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
    After all, they're the analytical experts, eh? Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. qlikview price business intelligence software qliktech
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Analytics] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Analytics] The Most Important Marketing Metrics
    He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [Analytics] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    Analytics for Reach and Impressions. Lesser Known Analytic Tools.  . (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy.  Enjoy.  . Twitter for B2B, Specifically. Multiple User Tools for Business Teams. B2B Case Study: PR.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Analytics] 5 Most Controversial Marketing Blogs We've Ever Written
    We write about call tracking , marketing ROI , email marketing, content marketing, marketing analytics, and anything else marketing related. But, it does work. 2) Conversation Analytics Beta: The Future of Call Tracking. We wrote this blog about our Beta period of Conversation Analytics. Some blogs been pretty bland.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics] How to Generate Leads with Pinterest
    Revisit Your Efforts With Analytics. Use your preferred analytics tool to measure the results of your efforts. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. The potential is obvious, but the business value a little more opaque. Sales 2.0
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics] How to Drive Inquiries and Leads with a Blog
    In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. And, if you use the social commenting tool, Disqus, Google is tracking the comments through the Google Analytics Social Report, as Disqus is one of its Data Hub partners. Read Part I here and Part II here.). However!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Hack #14: “Sales Ops & Sales Enablement should be your next two hires after your VP of Sales” - Cory Ayers - VP of Sales, Host Analytics @ host_analytics. Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. 15 at 9 a.m. in the hub of the universe, Boston.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Analytics] Unified Marketing: Buzzword or Bellwether?
    About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm:  SIGMA Marketing Group. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. However, putting that into practice is a whole different story (check out some of the related Fifth Gear posts under Related Articles.). What happens? 
  • PWB MARKETING BLOG  |  MONDAY, MARCH 25, 2013
    [Analytics] Great Example of Photos in Social Media [Infographic]
    Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts! Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Pretty brilliant eh?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Analytics] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Google Analytics.  . One of the most reliable and widely used analytics tools to date. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., on popular social networking sites. It involves driving traffic, generating leads, and building authority. Google Trends.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. does demonstrate the power of Google Analytics and metrics generally. Hopefully this is instructive for you as well.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] LeadLife Bundles Services with Marketing Automation
    Specific options include marketing strategy, content creation, design, lead nurturing campaigns, lead process definition, and analytics. LeadLife released a completely rebuild version of its marketing automation system last month. This involves a careful balance between complexity and power. Other companies have taken a similar approach.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Analytics] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    This year look for one on Marketing Analytics and an update on social media lead generation. The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Content Marketing. Get to it! . Be helpful and compelling.  
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 7 Simple Ways to Attract More People to Your Blog
    There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Content Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] The Un-Tapped Value of Employee Social Capital
    Social ROI has become a hot buzz word in the industry and corporations are finally figuring out how to apply social analytics and really derive actionable insights from social media conversations. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Let’s dig in a bit.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] How to Create a #Winning Content Marketing Campaign
    Analytics. There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Analytics] Driving Engagement and Conversion with Marketing Apps
    Predictive Analytics. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion.
  • B2B MEMES  |  TUESDAY, APRIL 5, 2011
    [Analytics] Journalism, Aggregation, and Doing Things with Words
    The last is Aaron Bady’s deeply analytical post on zunguzungu. Once we shift our analytical lens from the domain of rhetoric to the domain of practice, the complexity of the distinction between aggregation and original reporting becomes even more tangled.&#. Three writers in particular stand out. Hence this blog entry. But (as J. L.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Is time running out for establishing your social media strategy?
    Analytics have also proven to be a powerful lure: robust audience data helps companies to better understand their customers’ needs and preferences. Analytics have also proven to be a powerful lure: robust audience data helps companies to better understand their customers’ needs and preferences. Follow her on Twitter: @KerryGorgone.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    Tips for Creating an Analytics-Driven Marketing Culture, From MarketingProfs. Closely tracking analytics enables innovation and efficiency among your team. If you’re interested in reading all six tips for creating an analytics-driven marketing culture, check out the full story here. It’s “Top Heavy 2? Yes, you read that right.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. Using new Universal Analytics features to learn more about the customer journey: ‘Enhanced E-commerce,’ ‘Dimension Widening,’ ‘Measurement Protocol’ and ‘User ID.’. Elimination or minimization of channel conflict. 8.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Analytics] If you don’t stop sending unsolicited emails, then you won’t be successful
    It remains the most cost-effective way to communicate with your customers and prospects.In a recent survey, we asked marketing professionals what features would improve their email results.They all told us “ more data and analytics.”That’s Adjust your campaigns on the fly with real-time analytics reports. ” Jill’s right.
  • BLOG MY CALLS  |  THURSDAY, APRIL 23, 2015
    [Analytics] 3 Advantages of Call-Only AdWords Campaigns
    Taking advantage of Conversation Analytics can also support the sales process that is tied to your ad campaigns. 3. Learn how to maximize the value of every call that reaches your business with a free copy of our white paper: 45 Cool Analytics We Can Extract From Phone Calls. Enhanced Content Placement. Direct Phone Calls. Read More.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] How Marketing Can Collaborate with Sales to Create Engaging Content
    Tools like marketing automation software and Google Analytics provide top-of-the-funnel engagement metrics, which is useful for discovering where and how prospects come to your site and what they read while they''re there. But that''s much easier said than done. And how can sales and marketing teams create a method that works every time?
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Analytics] Social Media and Lead Generation: Know Your Measurements
    When measuring your social success, consider using analytic supplements such as HootSuite, RetweetRank, Klout, Sprout Social, or any other social plugin. These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Social media is a trend that''s not going away anytime soon.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Analytics] Buyers to Marketers: Don’t Call Me, I’ll Call You
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Your Turn.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Why Emotion Matters in B2B Marketing
    Behavioral analytics can help add context, Albee says, "but personas will help infuse meaning into your marketing." Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. "A trigger causes people to pay attention and remember. It's a lot of hand holding."
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Data quality – as necessary, modification and assessment of Google Analytics tracking, implementation of data append/enrichment services, removal/cleansing of bad/duplicate/invalid lead information, proper segmentation of old/low quality data. This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Analytics] Building a Kick-Ass Social Media Dashboard
    Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Set up conversions as goals inside Google Analytics and simply measure the source of your conversions. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Analytics] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Use YouTube's Extensive Analytics. YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Get Analytics on Your Instagram Usage.
  • BLOG MY CALLS  |  MONDAY, MARCH 31, 2014
    [Analytics] How a Publisher Uses Call Tracking: Excerpt From Case Study
    In an effort to provide more ''uses cases'' for call tracking, Conversation Analytics and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. Call Analytics Needs. To see the entirety of this case study vist Case Study: Newspan Media Group (Publisher). Summary: Call Tracking Use Case.
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] This Week in Digital Strategy 10.4.13
    We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Happy Friday, everyone! They risked lost traffic and sales.
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] Smarketing: The Guide To Lead Conversion!
    Run analytics on every aspect of your business, including lead opportunites that were both successful and unsuccessful to look back on to improve both sales and marketing’s overall process in the future. Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. Closed-Loop Reporting. Follow The Data.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Sales Prospecting In The New Year With A Data Scientist
    The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] Call Tracking Collective: Agencies, Ad Performance and Sales
    Integrating with Analytics and CRM Platforms. The study was performed by extracting data from millions of phone calls using Conversation Analytics and determined several significant events that improved conversion rates. This post examines the value of call analytics in relation to ad performance. We like call tracking.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Successful Social Business Pilot Projects: Benefits of Starting Small
    This is also the case if you want to start implementing analytics or ROI processes, for instance: there is a lot that will surface. In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.).
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. And week after week, I have the satisfaction of publishing ebooks. creating an ebook.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] A sustainable process for optimized content marketing and brand publishing
    Start getting these marketing stakeholders involved in the editorial process by creating an editorial board consisting of them as well as content producers and any analytic stakeholders or other agency representatives you deem necessary. Utilize analytics, SEO, PPC, buyer persona, and email data. It’s a common challenge.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 2, 2015
    [Analytics] Does your marketing automation use machine learning?
    They are creating offers targeted to their key segments and they are using analytics to choose the winners and their roadmap for 2015 shows how they integrate MAT (that’s cool-talk for marketing automation) with their CRM system (that’s cool-talk for, uh, a CRM system). But there is one old trick that never seems to wear out.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Analytics] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Behavioral analytics and lead scoring. Predictive analytics. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Topic #1. Topic #2. link].
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Analytics] The Big Hole in Your Marketing Metrics, Call Tracking Fills It
    Marketers know where to get their online marketing analytics. But, more importantly perhaps, advanced call tracking uses Conversation Analytics to track what happens during the call. No one likes a big hole. No one. If you have a big hole in your yard, you try to fill it. If you have a big hole in your tire, your tire goes flat.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Analytics] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Team members can filter with keywords and hashtags, and better study the analytics. The social media analytics company Simply Measured found that, as of March 2013, 99% of brands are on Twitter and 30% of these have an account devoted to customer service. Image Courtesy of Youssef Rahoui on Flickr.com. What do users think about this?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Analytics] Is Empathy The Secret Ingredient To A Social Business
    have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What separates a social business from a “regular” business? ” But I’m not sure that is enough. What is a Social Business?
  • CLIENT BRIDGE  |  TUESDAY, JANUARY 31, 2012
    [Analytics] Marketing Trends of 2012
    The Value of Analytics Businesses will look to clarify and streamline their marketing data and adapt their content according to live viewer response. What will the year ahead hold for marketing professionals? From Jeff Bullas, here are his predictions for the top ten marketing trends of 2012. View Original Article
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Analytics] Where is B2B data-driven marketing headed?
    Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JULY 18, 2013
    [Analytics] For Freelancers: Reinforce Your Personal Brand with Disqus
    It’s one of Google Analytic’s Data Hub Partners. Within Google Analytics, I’ve been paying more attention to the Social report that Google rolled out last year. love it because it’s so easy to use — both as a publisher and as a person who leaves comments. It helps build your personal brand. It saves time.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Analytics] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    Leslie: There are lots of tools available – for example, Google Analytics to see when people drop off your site, which keywords are used, etc. Yet marketers need to review their analytics regularly as it informs what they should produce next. How did you decide on an infographic as a way to represent the framework? Stay tuned.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Analytics] Email Adoption High But Lacking Best Practices
    The report concludes with some advice for email marketers to get more out of their programs, suggesting them to: Invest in Analytics. A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics] A Lead Generation Plan Begins With Content Marketing Strategy
    Preparing ongoing reports and make recommendations based on Adwords/Analytics results. No matter what our final strategy is, we’ll make sure Google Analytics is implemented so that we can track how your website is used by visitors.  Our approach to lead generation beings with a message strategy. In essence, this is what we do.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics] A Lead Generation Plan Begins With Content Marketing Strategy
    Preparing ongoing reports and make recommendations based on Adwords/Analytics results. No matter what our final strategy is, we’ll make sure Google Analytics is implemented so that we can track how your website is used by visitors.  Our approach to lead generation beings with a message strategy. In essence, this is what we do.
  • MARKETING ACTION  |  TUESDAY, JUNE 3, 2014
    [Analytics] The Art (and Science) of Forecasting Lead Requirements
    The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. This methodology can be simple or complicated based on the analytic resources available and the accuracy desired. There are two different methodologies to forecast leads, each with its pros and cons.
  • SAZBEAN  |  MONDAY, JUNE 21, 2010
    [Analytics] Review: TweetShare for Sharing Files & Creating Discussions via Twitter
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Let’s say you took a picture at a conference and you wanted to get feedback about it. What do you think? Have you used TweetShare?
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Analytics] 4 Steps to B2B SEO Accountability
    Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Why do my Bing adgroups show a DRAFT status? Not so.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] Useful Tips from Inbound Marketing Summit and Hubspot User Group
    I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. and 4 to 6 p.m.;
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Analytics] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    In fact, what was most impressive was the relative consistency of the rankings, with ead nurturing, analytics, and lead scoring at the top in both surveys, email and campaign management in the middle, and list segmentation is at the bottom. Taken together, these provide a clearer picture than usual of the state of marketing automation.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] 4 Basic Call Tracking Metrics for Local Businesses
    IBM says that companies that use analytics to make decisions make 40% more money than companies that don''t. If you use analytics to make decisions you''ll make more money than your competitors that dont''. Local businesses care about phone calls. They care about phone calls alot. Long story short: calls matter. It''s that simple.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] eMagine’s Employee Spotlight: Allie Viau
    spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. My advice would be to do research and be aware of current best practices, as well as to become very comfortable using Google Analytics.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 26, 2012
    [Analytics] Proven Tactics to Increase Blog Traffic
    Install Analytics and Pay Attention to the Results. Thanks to Christopher S. Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Analytics] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Nearstream is a B2B social lead generation product that identifies on-line demand signals.  By applying intent detection, automated follow up, and analytics, companies are able to take advantage of social media to acquire new customers.  Nearstream We are excited to announce that LoopFuse and Nearstream are merging into one company.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Analytics] 5 Fresh B2B Marketing Stats & What They Mean to You
    With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Incentivize.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more!
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Analytics] What is a Diagnostic Assessment Tool?
    ? With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing. Value Marketing Executive Assessment Tools Diagnostic Selling Pisello Alinean Value Selling
  • CHRIS KOCH  |  FRIDAY, OCTOBER 22, 2010
    [Analytics] Why Lead Management Automation Really Matters
    We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. We should care more about lead management automation in B2B marketing. Maybe we don’t care enough because we’re focusing on the wrong reasons for doing it. It just won’t scale.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Analytics] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Daily activities include monitoring paid search spend, keywords, and reviewing traffic in Google Analytics. It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. This report should include spend by quarter, by network. Did you spend too much on Bing, or another network?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] Must Attend Marketing Events In 2014
    This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Analytics] Subscribers to Free Content are NOT Leads
    Sales knows best about demographics and marketing has insights into visitor engagement through web analytics. Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP).
  • BLOG MY CALLS  |  THURSDAY, APRIL 24, 2014
    [Analytics] Q&A with the New LogMyCalls VP of Sales, Karl Clegg
    What was your reaction when you learned about the capabilities of Conversation Analytics? Marketing companies and ad agencies are clearly a sweet spot but I can see other areas where LogMyCalls and specifically Conversation Analytics can play a huge part in increasing ROI for both small and large organizations. What do you do for fun?
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Analytics] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Analytics] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    separate analytical database is especially important for advanced analytics in general and for revenue management reports in particular. Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Analytics] Five of the All-Time Biggest Blogging Questions Answered
    Look at your Google Analytics for the keywords people are using to find your blog. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy. What are you trying to do and why?
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 27, 2013
    [Analytics] The B2B Website Audience Litmus Test
    Develop possible scenarios across channels they frequent and determine how best to connect the dots (your website analytics can help with this, so can social media monitoring). Just because your company serves a range of people, titles, and roles, doesn't mean that they all use your website—or ever will. Why not? CXOs are: Too busy.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Analytics] Do You Know Your A, B, C’s?
    Take an analytical approach to understanding your customer base, it will drive better messaging, increase order rates and improve your profitability-sounds like an excellent formula to get started on 2015! Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis.
  • WORKFACE  |  SATURDAY, JUNE 16, 2012
    [Analytics] Marketers Prepare - The Future of the Web is Anonymous
    Imagine the only piece of data in your Google Analytics account will show the number of visitors, and NOTHING else. Far less analytical data being collected. I remember the late 1980's Internet (pre-browser days) when I would connect via the telelphone line in my home with a Hayes Smartmodem. BTW- that's nearly 40% of the 2.3
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Why VBMA is the Robin to Your Batman
    Marketing automation, CRMs, web analytics, bid management, or any other platform might be the Batman swooping in to save the day, but they cant truly succeed without their trusty sidekick, voice-based marketing automation (VBMA). Every hero needs a sidekick. similar pairing is taking over the world of marketing. Smooth your rough edges.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics] 7 Ways to Get Better Results from Your B2B eNewsletter
    Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics] How Personalized Retargeting Can Optimize Your B2B Ads
    Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Where is it working — and more importantly, where isn’t  it working?
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Analytics] How can you pick the right social media tool for your situation?
    It’s not much different from what I observed in the late ’90s with Web Analytics. Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to.
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