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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2016
    [Analytics] What Plato Can Teach CMOs About Customer Experience
    CMOs now have the opportunity to step into orchestrating the whole customer experience across many different functional departments as well as mastering many different customer engagement channels along with devices and assorted technologies, data and analytics. Customer Experience (CX) continues to be a top priority for major brands. Desire.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] #ProspectingChat: Aligning Content and Sales with Brian Hansford
    Q9: What analytics can you measure to determine whether content is working for sales? It''s that time again - time for this month''s #ProspectingChat! Here are some details about today''s Twitter Chat: Date: Wednesday, February 18. Time: 1:30 PM EST / 10:30 PM PST. Hashtag: #ProspectingChat. Topic: Aligning Content and Sales.
  • SALES ENGINE  |  THURSDAY, MARCH 17, 2016
    [Analytics] Content Marketing is More than a Branding Exercise
    Of course, gathering those insights requires tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. Once upon a time, branding was the main focus of marketing departments. Sales Enablement
  • BIZNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Analytics] Share This: 5 Tips You Must Learn to Create Sharable Content
    During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. Photo credit: SHAREconference. How can you do that? Read Read on, friends. Quick, clear title. Strong visual.
  • VIDYARD  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] 7 Video Marketing Best Practices Worth Fighting For
    Dive Deeper: The Principles of Video Analytics. 7. Lattice, a company providing industry-leading predictive analytics, has mastered these video marketing best practices. Video is more compelling than text-based content. It engages minds and beautifies stories. It boosts email click-through rates and on-page conversions. Video called.
  • CMO ESSENTIALS  |  FRIDAY, DECEMBER 11, 2015
    [Analytics] Over-Creating (and Under-Utilizing) Content Is Bad for Business!
    By utilizing content analytics, marketers gain  greater visibility into the content that sales teams are actually using along with insight into how often and at what point in the sales process it is most useful. Content, for many organizations, is a double-edged sword. or when to use it. Not sure where to start? Visibility is key. Great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] What do I write about?
    Go to Google Analytics for your website and see what questions people might be using to find your blog. In our information-dense world, I know how hard it is to keep coming up with consistent, compelling, original content. And sometimes you just get STUCK. You don’t need to have the right answer. You need to find the right question.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Marketers are smarter
    Constant Contact , HootSuite , Zoho )      Giants such as Google provide free tools such as Google Analytics  for free as a loss leader.    It’s not just small business that benefits.   Any marketer who wants to quickly develop a business case for a tool without IT approval can now do so. Would have been a great  B2B marketer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2016
    [Analytics] Words that inspire and change us
    Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. We also take Bollywood by storm.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Analytics] What is a Community Manager and Does Your B2B Company Need One?
    Tracking Analytics – The community manager should use tools like Google Analytics to monitor traffic that is being directed to your Web site from your online marketing and social media efforts. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Analytics] How to Improve Your Email Marketing With an Integrated Approach
    So let's review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Using integrated marketing analytics ( like HubSpot's ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 4, 2015
    [Analytics] Why CMOs Must Bridge the Gap Between Love and Money
    Be sure to take the assessment AND download The CMO Dilemma: Bridging the Gap Between Love and Money to find o ut how top performing CMOs are able to overcome this challenge by using journey management, omni-channel, and analytics as key ingredients of their activities. Ok that's the good news. see where I'm going?
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Analytics] Website search and filtering for content marketing
    Without that knowledge, you can tag content appropriately, and your search function won’t provide consistent results. (As a side note, Google Analytics includes the ability to track search queries on your site. Beyond the technology, there are considerations about how search functionality serves your marketing goals. Terminology.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Analytics] What Is A Social Business?
    He identifies “culture, connections, participation and analytics” as the main drivers of an effective social business. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? It’s about change management. Photo Source.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] 8 Mistakes Brands Make With Instagram
    According to TOTEMS Analytics , Quest Nutrition grows in follower count by roughly 15k / month. According to TOTEMS Analytics , Taco Bell grows in follower count on Instagram by roughly 6k / month. According to TOTEMS Analytics , MAC Cosmetics grows in follower count on Instagram by roughly 231k / month. Who’s doing it right?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] Common Concerns With Marketing Automation: Where Do You Rank?
    The most important marketing automation features are lead nurturing, integration with CRM, social media and mobile platforms, and analytics and reporting capabilities. Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation. Follow
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Analytics] Tips For Getting More Out of Marketing Automation
    Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on CMS Wire.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Analytics] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 16, 2015
    [Analytics] Non-Obvious Ways To Manage New Martech Investments In B2B
    But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. Wright lists analytics and tracking first on the list. Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology. Learn.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] The Step-By-Step Guide To Measuring Marketing ROI
    Accuracy in reporting and forecasting is why the entire marketing analytics sector exists. Marketing analytics derived from your marketing attribution solutions makes this possible. Marketers are increasingly being expected to provide answers to questions around marketing profitability. Step 1: Determine your key metrics. Conclusion.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Analytics] Buyer Personas Gone Stale? Use Agile Techniques
    By leveraging the data from marketing automation or other sources of analytics on your website, it’s possible to get insights into what does and does not interest a buyer. Even if you don''t have a marketing automation platform, you can still use website analytics to gather how your visitors are interacting with your site.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] How To Be a B2B Marketer At Dreamforce 2016
    Here are some sessions you can attend as a B2B marketer during day one (Tuesday) of Dreamforce: 8:00 am -- Creating a B2B Marketing and Sales Dream Team. 8:30 am -- Debunking the Myths of Account-Based Marketing. 9:00 am -- Got Analytics? As a B2B marketer at Dreamforce, here’s where you could go and what you should do.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Analytics] ABM Vendor Guide: Differentiators for Result Analysis
    and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Analytics] Does Your Blog Post Answer These 4 Questions?
    Analytic learners. Analytic learners:  Next, in your blog post, address the  “What.&#  After you grab attention with the  Why,  you state  what  you’re writing about. This is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Common sense learners. Dynamic learners.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Analytics] 8 Keyword Research Tools for Search Engine Marketing in China
    Baidu Analytics for Organic Keywords Data. Don’t worry if you don’t have a Baidu PPC account; you can still get a search term report through Baidu Analytics. By inserting the tracking code in your website, Baidu Analytics tracks the data on how people land on your website and what terms they used to search for your site.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Analytics] 5 Ways to Make Your Business Blog Remarkable
    Track your blog’s performance – you’ll need to watch your analytics in order to see what is performing well on your blog. How do you make your business blog really remarkable? Like, fascinating ? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. Photo Source).
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is Image via CrunchBase. Decide for yourself. Increase awareness?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics] Lead Generation: 81% of marketers use email marketing
    Early analytics from the site shows a significant improvement in traffic and time spent on the site. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Q. Click to enlarge. Email Marketing. part 4.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Analytics] 4 Key Marketing Technology Takeaways From A Forrester Wave
    The report notes that the “introduction of predictive analytics … underscores the need for rich data and a centralized repository for explicit customer data and implicit customer insights.”. by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. Connecting the dots of your data reaps real benefits.
  • CONTENT STANDARD  |  FRIDAY, JULY 8, 2016
    [Analytics] What Is the Future of Ads on Instagram Marketing?
    The new tools to help brands “stand out, get insights and find new customers” include business profiles, analytics, and the option to turn a post into an ad from right within the app. The powerful analytics could sway companies to invest more in the mobile-oriented platform. Are they building a relevant audience?
  • DIRECT RESPONSE COACH  |  SUNDAY, MARCH 29, 2015
    [Analytics] A clever way to generate more tweets – and expand your audience
    It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.]. Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Copywriting Direct Marketing General Online Advertising Web Marketin
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Analytics] Introducing – Show Metrics on Marketing Made Simple TV!
    ” He proceeded to show me detailed analytics in ViewBix. Buffer As you may know, Marketing Made Simple TV is a broadly syndicated show that reaches a worldwide audience of over two million people each week. But we lacked show metrics. Sponsors wanted more. ”  When I said I didn’t know, he said “Yes, you can know.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Targeting Content and Calls To Action: Where Are Your Prospects?
    Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. Be sure to pay attention to your analytics, as well. Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 7, 2015
    [Analytics] Sponsored content and the economics of trust
    The post included a suspicious number of positive references to a social analytics company and I thought, “Wow, they must have paid him to write this.” ” Sure enough, at the bottom of the post he disclosed that the analytics company was a client. For more than two decades, I have read The Harvard Business Review.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Analytics] Savvy Week in Review: July 15
    Google Analytics may not give you the answer. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Loved this post! Here's Why.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Analytics] Hilarious YouTube Videos Guaranteed to Get You Through The Day
    Google Analytics in Real Life. Thursday’s can be rough days at the office. The week is winding down, your sights are set on Friday and your weekly B2B online marketing plan just doesn’t seem as exciting as it did when you made it on Monday. guarantee these hilarious videos will get you through today and the rest of your workweek.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Analytics] 5 Ways Marketing Can Help Sales Succeed
    Look at Data Together- Both Sales and Marketing have access to some great analytics and data, and sharing it is the best way to make that information work for everyone. Sales may like to see your web site analytics to better understand which products are selling well. Follow Brenda on Twitter @BSStoltz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics] How Facebook changes our behavior
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. ” What makes people think that Facebook is NOT the real world?
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Analytics] Lead generating machine: is your website actively helping your business grow?
    Your website must evolve and adapt based on the customer data you gather from a number of sources: your CRM, web analytics, social analytics, sales, and more. Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. Layout Matters.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    Most website owners use Google Analytics or other similar tools to track their results. They see immediate cause and effect results for their SEO campaigns, but they don’t get long-term results with these analytics. Marketing automation tools provide tracking options that you can’t get with traditional analytics software.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Analytics] Does Your B2B Marketing Consultant Have an Agenda?
    Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] 4 Mistakes Marketers Make With Audience Research
    Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Yes, market and audience research can be incredibly valuable. Forgetting the Trend. Assuming the Average Describes Everyone.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Analytics] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Twitter Analytics Tools For Your Business by Social Fresh. Best Analytics Tools for Twitter Search by DreamGrow Social Media. Tom Chu offers brief reviews of five Twitter analytics tools including The Archivist (“This tool works in just the way it sounds. Twitter isn’t just for the birds anymore. ” WTF?
  • TONY ZAMBITO  |  MONDAY, OCTOBER 26, 2015
    [Analytics] The Emerging Importance Of B2B Ethnography To Buyer Personas
    The promises of Big Data and analytics are limited in their ability to detect changes and cannot offer deeper assessments related to behaviors. Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Analytics] Google to Limit Keyword Search Referral Data to Marketers
    This means that website and marketing analytics packages like HubSpot, Omniture, and even Google's own analytics platform will no longer be able to report on the keywords that were searched by those logged-in users. As a marketer, you should pay attention to your marketing analytics package and how it will handle this change.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] Key B2B Demand Generation Strategies for 2015
    One is predictive analytics. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics] The Vision of B2B Cross-Channel Marketing in 2016
    Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. "Help marketers create a world-class customer experience while driving revenue now." " - Oracle Marketing Cloud’s Vision as defined by Group Vice President, John Stetic. Product News
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Analytics] Marketing as a Revenue Engine
    According to Google Analytics, traffic to  Find New Customers is up by 1,602% ! ). B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. highly recommend every business executive watch it.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Analytics] Where to Learn Excel: The 10 Best Resources on the Internet
    Web Analytics Data Expert Annie Cushing created a blog called Annielytics, which includes both a website and a YouTube channel. But don't let the punny name fool you: Cushings' YouTube channel is chock full of really good, specific, and in-depth web analytics tips. Fair enough. Price: Free. Price: Free. Price: Free. Price: Free.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics] New from Forrester: Building a Predictable Lead-To-Revenue System
    Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. There was a time when marketing was considered a cost center. But with increased recognition comes increased pressure to deliver on specific results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Analytics] The One Thing That’s Better Than Knowing Your Customers
    Google Analytics can show you the data for 3-6). harder to decipher, but again, a CRM or Google Analytics can help). Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. Surveys.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Analytics] 3 Steps to Making Change Happen
    To effect change we need to align the analytical and desire-driven aspects in our thought process. The first step in that is training our analytical side to solve problems by focusing on what’s going right and not on what’s going wrong. by Jesse Noyes | Tweet this People don’t change, right? Now it’s salsa.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Analytics] The Path to Adaptive Marketing: An Introduction
    An adaptive marketing system connects valuable data from known systems – such as email, CRM and web analytics – and leverages it alongside third-party data used for advertising. ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Is time running out for establishing your social media strategy?
    Analytics have also proven to be a powerful lure: robust audience data helps companies to better understand their customers’ needs and preferences. Analytics have also proven to be a powerful lure: robust audience data helps companies to better understand their customers’ needs and preferences. Follow her on Twitter: @KerryGorgone.
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Analytics] 5 Lessons from MarTech 2016
    And so on.  I liked the insight this provided into the strategies unicorn companies are employing.  A company using Demandbase and LinkedIn Display Ads is doing account-based marketing and advertising to a specific group of accounts.  A company using New Relic and Optimizely prioritizes analytics. MarTech 2016 did not disappoint. Perfect.
  • ACT-ON  |  MONDAY, FEBRUARY 15, 2016
    [Analytics] Why You Shouldn’t Fear Producing Your Videos In-House
    Take a look at your analytics to find the best performing content you already have. Here are a couple reasons why you should and how to do it with Act-On: How to Use Google Analytics to Create More Effective Content. Marketing videos can be a key part of your content marketing library. Which format is more informative? What is b-roll?
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • SYNECORE  |  TUESDAY, JUNE 11, 2013
    [Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
    This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Analytics] Why it's a Good Time to be a Digital Marketer
    The article relates how big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. CX: Easier Said than Done.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Analytics] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    Ironically, [Gallup's chief scientist Jim] Harter is convinced that the most highly talented manager prospects are hiding in plain sight within organizations, and the use of some predictive analytics tool can help them make more informed hiring decisions," Mark C. This post originally appeared on HubSpot's Sales blog. It's probably not you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics] Social Media in the workplace. Who needs it?
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. Outrageous you say? Unheard of? Dystopian? Let’s do this! Who needs it?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 6, 2015
    [Analytics] Take Marketing Automation Further and Automate Lead Distribution
    We’re driving social media efforts and tracking results with analytics – using all the latest outlets and consumption platforms to meet buyers on their terms. Today’s channel marketing professionals are certainly savvier than ever before. Yet with all this progress we are still forgetting something. The result?
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Analytics] 3 Types of Big Data for Driving Marketing Strategy
    Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 3, 2016
    [Analytics] Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed
    Just 20% of companies cited better stack integration as a key to fully leveraging their tools, which ranked well behind better strategy (39%), better analytics (36%) and more training (33%) and roughly on par with more employees (23%), better defined KPIs (23%), and more data (20%). Martech maturity has skyrocketed in the past year.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Analytics] Sales Enablement Danger
    We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Data Management and Modern Marketing: Platform Enhancement Q&A
    This capability is a core functionality built into the Oracle DMP that allows us to pull in web analytic data from any web analytics platform. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Analytics] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketing
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Analytics] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    While data science and analytics has become an essential element of every modern marketing arsenal, it is wise to remember that all purchase decisions are made by people. Neuroscientists have proven that every decision has an element of emotion to it, even when business decision-makers believe that they are being entirely analytical.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Analytics] What is the Difference Between Email Marketing and Marketing Automation?
    With marketing automation , you have access to powerful features like multi-step campaigns, lead scoring, and analytics, which will make your email tactics much more strategic. Marketing automation gives you functionality that tracks your efforts and provides you with in depth analytics for each campaign. Feature Comparison.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Analytics] Forrester Research Names Oracle Marketing Cloud a Leader
    To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” Product News
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Analytics] The Business Revolution in Sales Acceleration
    Analytics of each lead can come from company software, social media platforms, etc. Guest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Analytics] 10 Customer Experiences You Need To Deliver Today
    data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience. 5. This activity means you need to build a trusting relationship with a great brand experience – using social, mobile, analytics and cloud technology – making it easy for others to communicate their trust.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics] Social Pro | A New Way for Staffing Firms to Use Social Media
    content developer that has a strong analytics background to understand what type of articles were successful in the past and a futuristic outlook to forecast what will be successful in the months to come. Custom call-to-action banners connected to Google Analytics to track conversion rates. Why We Created Social Pro. What Do You Get?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Analytics] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Highly analytical and data driven. and have experience with Google Analytics. Metrics driven -- they're proficient in social media analytics and measurement. Analytical and creative approach to problem solving. Seems simple right? It takes time -- and time is something most fast-growth companies don’t have. Go to Events.
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Analytics] Announcing Vidyard’s New Interactive Video Player
    Whether it’s personalized video , calls-to-action , or our powerful analytics , we make sure you have all the tools you could imagine to guide your customers on a journey, and keep them engaged every step of the way. And then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble. He knew I had seen too much. Thanks Em!
  • BIZNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Analytics] Pinterest Marketing 101
    Finally, she takes a quick look at Pinterest’s newly introduced native analytics and how they can be used as a launch point to better understand what our customers are looking for from our brands. Photo credit: Wikipedia. Been following all the hype about Pinterest but not quite sure how it applies to your business?
  • 6SENSE  |  FRIDAY, FEBRUARY 12, 2016
    [Analytics] Content2Conversion – Predictive Marketing and Demand Generation
    We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. 6sense is proud to be a part of 4 sessions at the B2B C2C conference and we’d love for you to join us: Preparing for Predictive Analytics Workshop.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 30, 2016
    [Analytics] A Scorecard for B2B Marketing Operations [Download Evaluation]
    Each of the items below is assigned its own weighted score value, so download the scorecard and rack up your points accordingly: Web analytics platform. Ad network platform analytics. What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure.
  • VOLACCI  |  FRIDAY, AUGUST 2, 2013
    [Analytics] Measure Metrics Like an Email Marketing Expert
    Email Marketing , analytics Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Marketers who listen to their customers through engagement analytics , for example, average a 14.6% Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Analytics] 20 B2B Marketing Blogs You Need To Read
    Hubspot’s  Inbound Marketing Blog  - The @ HubSpot Inbound Internet Marketing blog covers all of inbound marketing — SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Analytics] Add For Immediate Release to your podcast queue
    76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. So, it was an honor to be included. Go git ’em!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Analytics] Where Are Marketers Allocating Budget? [CHART]
    Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus. Where Are Marketers Allocating Budget?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] How to Get into Hot Water With Mobile Marketing
    BONUS POINTS:  Don’t check your analytics to see if anyone reads the disclosures you did post. Beyond having to make disclosures, the FTC requires that you monitor analytics to make sure people are reading them. BONUS POINTS:  Don’t check your analytics to see if anyone reads the disclosures you did post. million customers.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Analytics] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?”
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Analytics] Paid Advertising 101: Understanding Search and Display Advertising
    Unlike other forms of advertising, which often rely on indirect or anecdotal analytical measurements, platforms like AdWords and Bing Ads provide a constant stream of actionable (often real time or near real time) campaign performance data. One really useful feature of AdWords is the ability to link with your Google Analytics account.
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Analytics] 13 Must-Attend B2B Marketing Sessions at Dreamforce 2016
    Predictive analytics. The session is perfect for forward-thinking marketers looking to learn more about the future of B2B marketing. 8)  Got Analytics? Isaac Payne of Salesforce, and Robert Yocum and Steve Schultz of Esri show how to construct a data framework that enables marketing teams to build an incisive ecosystem of analytics.
  • KEO MARKETING  |  THURSDAY, MARCH 10, 2016
    [Analytics] How and Why to Use Segmentation in B2B Marketing
    Marketing automation and analytics programs now commonly allow you to tap into behavioral data and then use that to guide your segmentation, all in one smooth and efficient process. Segmentation is increasingly important for successful B2B marketing, and for marketing in general. We also think of it as demographic segmentation. B2B Marketin
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Analytics] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    It’s one of the key means of distributing marketing content and messages, plays nice with other channels and—as we get better at understanding the links between sentiment, online behavior, and predictive analytics—will begin to offer more clearly measureable ROI. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. It’s hard to believe.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. Education Industry Google Analytics dashboards education marketing higher education marketing statistics For those of us facing SEO for higher education , gaining that understanding doesn’t have to be a fantasy – or require a large time investment. Device Report.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Analytics] The New Revenue Engine and How to Power it Today
    The better marketing automation solutions include features such as: marketing analytics, real-time tracking and alerts, data warehousing, marketing dashboards and integration with existing technologies including your CRM. Companies need to look at creating a new revenue engine in order to sustain consistent and sustainable revenue growth.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Analytics] 25 Awesome Twitter Tips
    Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. This week she takes on Twitter. Enjoy, Jeremy. OVERALL STRATEGY & PLANNING.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] 19 Excellent Guides to SEO Link Building
    Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. ”).
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
    Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
  • ANNUITAS  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics] How We Learn – One Size Doesn’t Fit All
    How do we become successful in new areas like data analytics or marketing automation? A modern marketer’s job is never dull. It never ends either. Especially when the marketing technology stack keeps growing and we use so many different applications and technologies in our daily tasks. And for marketers, that makes our jobs tougher than ever.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Analytics] How To Ensure Sales And Marketing Work Together More Effectively
    Marketers use data from analytics programs to track clicks and what content is appealing to which users. Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com. Don’t let your business become a victim to the clash of the department titans.
  • RADIUS  |  WEDNESDAY, MAY 20, 2015
    [Analytics] A Day in the Life of a Marketer: A Story in GIFs
    Try to make sense of the behavior flow map in Google Analytics. No two marketers are the same, but there are many things we all have in common. For For example, these words crush us all: “this morning’s email went out to the wrong list.” While You walk into the office and head straight for the coffee. Afternoon. Evening.
  • FATHOM  |  THURSDAY, MAY 26, 2011
    [Analytics] Need a Boost in Sales? Don’t Waste Your Time. Get a Big Win, Fast!
    Big Data/Predictive Analytics Conversion Optimization Email MarketingWhen managing any online marketing campaign, especially a pay per click marketing campaign, there are hundreds of different things you can do to boost results.  Don’t Waste Your Time. Get a Big Win, Fast! appeared first on Fathom.
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