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  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [Analytics] 6 Reasons Great Content Fails
    Your analytics are your best friend here, so leverage them! That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). And if anything positive can come from failure, it's a good lesson or two. The Topic Isn't Appropriately Targeted. It could be "wrong" for a number of reasons.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] Is Your B2B Marketing Lost or Found?
    The “new” or inbound marketing tactics that attract prospects rather than interrupt them also include search engine optimization, blogging, eBooks, whitepapers, website landing pages, conversion tools and sophisticated analytics. Answer : All still exist, but because of the Internet, their heyday has passed. So which one is better?
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Analytics] Neil Patel on Blogging, Bribing, Business
    At age 16, he began blogging about marketing tactics, analytics and lead-driving. Neil Patel is the co-founder of Internet companies Crazy Egg , a visitor-tracking service, and KISSmetrics , a software company that helps track and improve conversion rates, cleans cookies and tracks revenue and people. So how he get this high up?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 27, 2012
    [Analytics] New Report Shows UK Marketers Need Focus On Building Pipeline
    While 89% of these top-performing companies are using reporting and analytics through marketing automation , compared to 68% of UK firms. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Even fewer are tracking it.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Analytics] Being Honest About Digital Marketing
    The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Analytics] Can We Save Twitter From Ourselves?
    am a digital and B2B marketer with a background in online media and analytics. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. What Will Normal Be? Your Turn.
  • SAZBEAN  |  THURSDAY, MARCH 29, 2012
    [Analytics] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
    Such data aims to provide some concrete ROI behind the touchy-feely world of Likes, retweets and +1s — data that, on its own, amount to what Phil Mui, group product manager for Google Analytics, dubs “vanity metrics.” – Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI by Todd Wasserman. If they did, great.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • CONTENT MARKETING EXPERIENCE  |  WEDNESDAY, APRIL 2, 2014
    [Analytics] Big Data: the content and customer experience perspective
    Big Data is everywhere: marketing, analytics, information management, healthcare, the list goes on. 'One of the themes of this year’s main European IT exhibition, CeBIT, was Big Data. In fact, it’s one of the core themes of most events I’ve been attending the last months.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 24, 2009
    [Analytics] Social Media “Insider” Sources: Staying Current, Filtering the Noise, Finding the Hidden Gems
    Twitter Accounts to Follow: Social Media Analytics. waworld   The official Twittter account of Manoj Jasra’s web analytics world blog. analytics_  If you can’t analyze it, you can’t measure it;  if you can’t measure it, you can’t improve it. Read time = 2-3 minutes) Information overload on steroids. 
  • LEADSLOTH  |  FRIDAY, OCTOBER 16, 2009
    [Analytics] Why Are Marketing Automation Managers So Hard to Find?
    Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. But that’s for web analysts.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 25, 2012
    [Analytics] Incorporating An Effective Email Automation Strategy
    After the webinar has occurred you can still use the report analytics to follow up and prospect ‘non-attendees’ who may have clicked on multiple messages, website links and/or webinar links. Email automation campaigns can be extremely tactical and effective if done right. What’s so good about using an automation tool?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 29, 2011
    [Analytics] 14 Tweetable B2B Social Media Marketing Statistics
    Metrics and Analytics. Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] A Starter's Guide to Increasing Brand Visibility on Twitter
    Use marketing analytics tools to track referral traffic from Twitter to your website as well as leads and customers generated from this channel, too. This is a guest post written by Leonard Widrich. Leo is the co-founder of BufferApp.com , a Twitter application that helps to annoy followers less with a new way to schedule tweets.
  • ENGAGE  |  MONDAY, NOVEMBER 21, 2011
    [Analytics] 5 Things I Learned at the FOLIO Show
    Web: We sat in a crash course on web analytics, which schooled us on the basics of running reports and testing. E arlier this month a group of us traveled from TMG in D.C. to the Marriot Marquis in New York to “join the media revolution” at the FOLIO: Show. Fran Hauser. Here are the five coolest things we saw or heard at the show … 1.
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Analytics] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    Reporting and Analytics – ReadyPulse provides a comprehensive set of anlaytics and downloadable Excel reports on Instagram promotions in the following areas: Standard analytics. Advanced Analytics. Influencer (people whose shares resulted in a click) analytics. Highlights. Partcipants submit their Instagram photos.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Analytics] Branded Content Curation for B2B marketers using Scoop.It
    According to Google Analytics Scoop.it I’m not certain yet whether I am getting any SEO “Juice” out of the drastic explosion of keyword-rich content on my site – especially since so much of my search traffic shows up as “keyword not available” in analytics. Here are some of the ways that Scoop.it
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Analytics] Defining Social Business: a Call for Clarity and Collaboration
    Today, by combining social networking tools—internally and externally—with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. Yes, you are right: social business is a buzzword.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Analytics] 9% More Time Spent in Mobile Apps Than Internet [Data]
    People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Flurry measured the time people spend in apps through its own direct analytics. Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    ” Then watch the analytics to see how effective it is. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. So you can imagine I can’t help but notice good ones, bad ones and ones that need to just shut down and start over from scratch. What makes a GREAT website? It’s not rocket science.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 11, 2010
    [Analytics] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
    Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Day’s 5.3
  • B2B LEAD GENERATION BLOG  |  TUESDAY, OCTOBER 27, 2009
    [Analytics] Lead generation metrics should emphasize opportunities not just leads
    In order to generate leads marketers have to know how to use the analytics. I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.". Here's my response. people who raised their hands). Number of leads?
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Analytics] How to Design a Killer Facebook Advertising Campaign
    HubSpot’s software, for instance, includes an analytics tool that gives you exactly this information. Google Analytics is another great tool for in-depth analysis. If you don’t have Google Analytics installed on your website, it isn’t hard to do. Set Up Your Goals. newsletter sign-up? purchased product?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Analytics] Does Google Think Your Website Is Spam?
    Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. First, track the clickthrough rates of your search listings, which Google Analytics will provide to you if you have Webmaster Tools set up for your website.
  • HUBSPOT  |  TUESDAY, MAY 22, 2012
    [Analytics] The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign
    Tip for HubSpot Customers: Bookmarking a goal in HubSpot's Landing Page Analytics Report. Here's an example of campaign metrics in one of HubSpot's analytics reports. We marketers are known for launching and running various campaigns. In other words, if you fly by the seat of your pants, your campaign's results will suffer accordingly.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value. Assign an Owner. Your Turn.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Analytics] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. While the updated CTA rules don't directly provide analytics, the allowance of CTA copy allows you to include bitly links that you can track and analyze for cover photo engagement. but not suggesting you attend it.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Quick Tip: 1Password Makes it Easy to Store Passwords
    Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
  • INBLURBS  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
    By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies. All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.
  • VIDYARD  |  SUNDAY, SEPTEMBER 15, 2013
    [Analytics] Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget
    After including your link, you can track in-depth analytics on who views your video and how much they watch or re-watch. 'As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. Templates and witty copy can jazz things up a bit, but the real magic happens when you add video.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Making the Most of Social Media Analytics  (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Who is Using Twitter and Why?
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Analytics] #SMX West 2013: Top Tips, Tools & Takeaways
    Take a top page from your analytics and export it into excel. It allows you to easily create the correct Google analytics code to track goals and events. This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. There are sessions for everyone and the information is invaluable.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Analytics] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Fair enough.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Analytics] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Analytics] 4 Lies Marketers Tell Themselves
    Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them. Got more lies?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Analytics] Five Hootsuite Features And Their Benefits
    Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2011
    [Analytics] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2011
    [Analytics] Oracle Integrates On Demand Marketing with On Demand CRM
    Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Analytics] Data Privacy,Protection and Compliance from Silverpop Amplify
    sat in on several sessions focused on automation, analytics, and reporting.  'Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Accountability in marketing.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 15, 2011
    [Analytics] B2B Marketers to Increase Online Content, but What Kind?
    Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Here are some ideas for how to identify what content you should create.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Analytics] B2B Marketing Myth-busting, Redux
    In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers. Myth No. Wrong.  The result?  Myth No.
  • BLOG MY CALLS  |  FRIDAY, MAY 3, 2013
    [Analytics] 4 Marketing and Sales Problems Solved by Call Tracking
    Sales executives can use call recording and calls scoring to gather sales analytics. You don''t have to spend additional time wading through another analytics tool to get the call data you need. 'Mankind has a fairly high number of problems right now. Call tracking won''t solve most of them. It won''t cure a disease. Problem.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Analytics] Mi6 Quick Tip #2
    Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
  • WEBBIQUITY  |  TUESDAY, MAY 6, 2014
    [Analytics] Zenith Social Media Marketing Conference – An Event Not to Miss!
    ” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 13, 2010
    [Analytics] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
    In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey&# with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010.&#. How does this work?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Analytics] 17 (of the) Best Email Marketing Guides of 2011
    20 Tips for developing a Successful Email Marketing Campaign by Web SEO Analytics. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Analytics] Online Marketing Trends for 2013
    More analytics." Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Design is king."
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 9, 2012
    [Analytics] Social Media Automation Mistakes
    Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. And obviously, schedule time sensitive offers accordingly.
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Analytics] 10 Simple Strategies for Business Blog Content
    Look at Analytics -- Take a look at your website analytics. Website analytics provide a lot of information about your readers. Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. I know I, personally, have often felt this way.) Photo Credit: qisur.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Analytics] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
    Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Analytics] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    It''ll be part of some higher level plan of AdWords or Google Analytics. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Also, share the post via social media using the hashtag #fridaymarketingrant. --. Yes, you read that correctly.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 21, 2014
    [Analytics] No, You're Not Crazy, Your Marketing IS Working Better Than it Appears
    Recently we spoke to a large enterprise that was tracking web analytics fastidiously. 'Have you ever looked at your quarter-end marketing results and thought, ''Man, our marketing has got to be working better than that!'' It doesn''t make any sense that we''ve only got x leads?!''. Your marketing isn''t getting better. Why isn''t it working?!
  • BLOG MY CALLS  |  FRIDAY, AUGUST 9, 2013
    [Analytics] Phone Calls: The King of Direct Mail
    The data flows into the analytics dashboard in real-time. 'You''re a direct mail firm. When you launch a 1000 piece mailing for your client, what do you want to happen? What is your goal? Do you want to generate a certain number of phone calls, visits to your client''s business? hope your first goal is revenue. The Importance of Phone Calls.
  • FATHOM  |  FRIDAY, OCTOBER 25, 2013
    [Analytics] Customer Personas Simplified
    ” She suggests analyzing analytics, surveying your existing audience, interviewing key customers and recruiting additional research participants to gather the right information to then ask the right questions to develop the customer personas. One way in which you can segment your database is by creating customer personas.
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Analytics] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. 'Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Analytics] Use Lifetime Customer Value to Measure Social Media
    Surveys, web analytics, referrals via likes and recommendations, and customer service logs can shed light on this. Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. We’ve outlined some of the most powerful analytics below, as well as offered insight on how to track them, and affect positive change: 1.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] LinkedIn Company Page Checklist for B2B Marketing
    Monitor Traffic and Audience Analytics on LinkedI n - The last tab, analytics, is a rich resource and adds insights and value. Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. Over 100 million professionals are following more than 1.9
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Revenue Marketing Gets its First Big Conference: REVTalks
    We’ll have 36 executive-level speakers in one day talking in the areas of: Change Management, Sales & Marketing Alignment, Strategy to Execution, Globalization, Organization Structure & Team and Data & Analytics. But when ReachForce received the prospectus for REVTalks   last fall, that’s exactly what we did. Period. 
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] The Most Important Number in B2B Marketing
    A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. I often write about the importance on numbers in B2B marketing success.  But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • DIGITAL BODY LANGUAGE  |  MONDAY, APRIL 13, 2009
    [Analytics] Synopsys: Centralized Marketing Communications
    By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Analytics] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Analytics] Winning With Customers – B2B Playbook Review
    About the Author: George Hollister is a B2B Practice Leader with  SIGMA Marketing Group , a marketing analytics agency. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  I’m enjoying the many insights, smartly presented, throughout the book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Analytics] How I totally screwed up my blogging strategy
    Another example — I was scanning my Google Analytics and saw an unusual keyword phrase that people had used to find my blog. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. Getting back on track.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics] Getting to the top of the marketing tree
    Couple strong analytical skills with a liberal dose of creativity. 'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers.  Between them they control budgets worth £188 million. There was consensus that a strong marketing leader displays four attributes.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Analytics] How Google+ Is Changing the Web, Even Though No One Wants It To
    Through all of your inbound marketing channels, you have many methods available to gather data about your industry, leads, and customers -- from website analytics to customer relationship management software. Google gave the world something it didn't want with the launch of its social network, Google+. But that didn't matter. That's NOTHING.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 25, 2013
    [Analytics] Great Example of Photos in Social Media [Infographic]
    Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts! Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Pretty brilliant eh?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Analytics] Trying GroupHigh for Blogger Outreach Campaigns
    In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. 'I am hereby making the jump from humans to robots for all my blogger research. In was comparing them to the cost of hiring a team of people to do all of the work by hand.
  • MARKETING ACTION  |  TUESDAY, JUNE 3, 2014
    [Analytics] The Art (and Science) of Forecasting Lead Requirements
    'The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. This methodology can be simple or complicated based on the analytic resources available and the accuracy desired. There are two different methodologies to forecast leads, each with its pros and cons.
  • B2B MARKETING SAVVY  |  TUESDAY, NOVEMBER 10, 2009
    [Analytics] ReTweeting: Science or Art – Is 120 The New 140?
    Even when some research indicates that ~40% Twitter traffic is “pointless babble&#  ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics.  So why the fuss to understand RTs? Consumer, etc.)
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    LinkedIn Analytics. The new analytics tools on LinkedIn can help you gain a better understanding of what posts are successful at generating clicks and interactions. LinkedIn analytics will show you how many impressions, clicks, interactions, and followers were driven by each of your posts. Google+. Geotagging. Google circles.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 7, 2009
    [Analytics] Tools for Business Teams Doing Twitter
    Other Popular Posts: Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team. Hootsuite: Trying to be “one size fits all”:  analytics package + multi-user management package.  Personally, I like analytic options from other tools better.  Co-Tweet:    In public beta. Welcome!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Analytics] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    It’s not really surprising that Salesforce kept its B2C platform separate, since Salesforce''s core technology isn’t engineered for the massive data volumes and analytical processing needed for B2C in general and consumer Web marketing in particular. 'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 9, 2012
    [Analytics] Damage Control: The Marketing Metric You Forgot About
    With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    We wrote about the kinds of data that can help your list development and your sales: big data, triggered event data, and analytic data in the post How to Use Three Types of Data to Drive B2B Sales. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers! According to Tom Pick, it''s reducing friction at all customer touchpoints.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 14, 2012
    [Analytics] 83 B2B Social Media Blog Post Ideas
    Use Google Analytics Take a look at the keyword searches that are bringing people to your site, as this will give you a great idea of what information people are looking for. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. 10 Blog Post Tips You Can Use Right Now.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Analytics. Web Analytics.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Analytics] 4 Steps to a Hunger Games Marketing Budget
    For example, as we prepared to launch Conversation Analytics, we heard from several SaaS companies that partnering with a specific publisher would be a great source for leads. Ensure that you''re combining web analytics, CRM data, and call analytics to come up with an accurate CPL and CPA. It seems like a no-brainer. At all.
  • SAZBEAN  |  THURSDAY, JUNE 14, 2012
    [Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation.
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Manage your efforts with marketing automation software; analyze your performance with web analytics. 'In today’s digital economy, your business website must do more than just look good. For those nodding their heads in agreement, here is a 10-point checklist to help ensure your website is built for c-o-n-v-e-r-s-i-o-n. Don’t disappoint.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Analytics] 3 Enterprise Takeaways from SiriusDecisions Summit
    Meagen explained how she leveraged intelligence from Docusign’s 90 nurture tracks, 20+ personas, and analytic/data vendors like Lattice Engines and Mintigo. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally. Marketing Efficiency
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Analytics] B2B Email Benchmarks: Answers Vary Widely
    One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” found five relevant studies dating back to 2009. Signup.to
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Analytics] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Analytics] Marketing Automation Vendor Consolidation: Lessons from History
    and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. The pattern is quite clear.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] (Free Webinar) How to be a Marketing Superhero 2
    You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Overview : Calendar year-end is fast approaching. Free Registration : [link].
  • INBLURBS  |  FRIDAY, APRIL 12, 2013
    [Analytics] 5 Jobs for Tomorrow’s Customer Service Team
    The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
  • BLOG MY CALLS  |  THURSDAY, MAY 16, 2013
    [Analytics] A BETTER Guide to Call Tracking and Local Search
    Does he have ANY statistics, case studies, reports, analytics, diorama, or posterboard drawing to back up these claims??? 'Over the past few weeks, we’ve noticed more and more articles being written about Call Tracking and Local Search. Let’s look at a recent article by Mike Blumenthal, titled “A Guide to Call Tracking and Local Search”.
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    Why Analytics Matter to Small Business  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)  (ProBlogger). You, Uncut: Using Video Bloopers to Boost Engagement  (ProBlogger). SmallBizTrends).
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    Evolving Social Media Analytics: Insights from Marshall Sponder  (Socialnomics). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing  (Portent). How to Fight for More Social Media Resources In Your Company  (Convince & Convert). Social Times).
  • SAZBEAN  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] 7 B2B Buying Signals Marketers Should Pounce On
    With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success. Inbound marketers are getting even better at attracting visitors to their websites. Well, you can.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Experietia).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
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