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  • B2B MARKETING MENTOR  |  TUESDAY, AUGUST 6, 2013
    [Analytics] How Will the Sales Force of 2020 Engage Buyers?
    With the emergence of big data and predictive analytics, we’re on the cusp of a major shift in how salespeople connect with customers. Predictive analytics will improve buyer engagement. 'The first wave of sales force automation technologies focused on improving efficiency. is going” and offer her services. ” 2.
  • BLOG MY CALLS  |  FRIDAY, JUNE 21, 2013
    [Analytics] Are you a right-brained or left-brained B2B sales professional?
    Language, logic, analytical, reasoning, facts, math and numbers, critical thinking, verbal, reality based, pattern perception, strategic, past and present oriented. 'You actually have two brains. It’s true. Two brains. Unfortunately, many sales professionals act is if they’ve had their corpus collosum cut in half. Left Brain. Right Brain.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Analytics] 20 Marketing Automation Terms Marketers Should Know
    Cross-Channel Analytics. Cross-channel analytics track the behavior of your prospects across multiple channels, such as your website, in social media, and on your blog. This is an excerpt from our new free ebook, The Ultimate Inbound Marketing Glossary. To grab your free copy of the complete glossary, download it here. Brand Advocates.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 15, 2010
    [Analytics] Membership has its Privileges; Best Practices IP vs. Social CRM
    They want to compare notes with peers, understand how other marketers are engaging their sales teams, see what analytics their colleagues in similar industries have on their marketing dashboards, and get tips and tricks from people who have gone down this path before. We all agree that transparency is great and noble. We believe it will.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Analytics] 75 of the Best B2B Facebook Marketing Tips
    Monitor which posts attract the most Likes and comments (eyeball), and use Insights – Facebook’s own analytics tool – for data. Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. Liking the Page. source ).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. 'by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Analytics] How to Optimize Your Google+ Business Page [Free Ebook!]
    You can do this by looking at referral traffic from plus.Google.com to your website, or if you are a HubSpot customer, HubSpot will segment all traffic, leads, and customers from Google+ for you as part of our marketing analytics. Have you created a Google+ Page for your business yet? The following article is an excerpt from the ebook.).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Analytics] Manage B2B Social Media Profiles, Content and Campaigns
    Argyle nearly begs you to prove the ROI of your campaigns- it specializes in conversion tracking and it integrates with Google Analytics. This post will cover Spredfast and Argyle Social. See our previous post for a review of Awareness Networks Social Marketing Hub. SPREDFAST. Spredfast also has a white label option for agencies.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] What exactly is a social graph?
    One of my biggest pet peeves is in Web Analytics, where we’ve got names for page views, impressions, e-mail opens, and who knows what else, when they all answer the question, “Did someone see what I did?” Image via CrunchBase. am a retired IBM Distinguished Engineer. My wife says that makes me an Extinguished Engineer.)
  • SYNECORE  |  TUESDAY, DECEMBER 11, 2012
    [Analytics] Integrated Digital Marketing: Lessons From the Cat Food Aisle
    As my brain’s analytical impulse kicked in, discounted pricing offers and compelling brand titles caught my attention. Finally, regardless of success or failure, businesses should review data analytics and elicit customer and sales team feedback to constantly refine their messaging. Yesterday evening I was one such consumer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 3 Keys to Understanding Your B2B Content Needs
    One of the ways to evaluate this is through analytics. One of the coolest parts of analytics is the ability to set up conversion funnels. similar piece to this is the “ Behavior Flow ” tool within Google analytics that allows you to see how visitors are moving throughout all pages of the site, not just the conversion funnel.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Analytics] Genius is Bringing GURLs to the Social Party
    I had the privilege of speaking with the Genius folks today about the GURL TM s and some cool new web analytics features they'll be rolling out this fall. For those of us who've been wondering how the heck to prove ROI is possible with social media, we may have found a way to do just that. But the GURLs change that.
  • HUBSPOT  |  TUESDAY, MAY 11, 2010
    [Analytics] 5 Viral Marketing Lessons From Dropbox
    The company prioritized analytics within the company so that it could have the data it needed to make the right marketing and product development investments. The company prioritized analytics within the company so that it could have the data it needed to make the right marketing and product development investments. Have you/will you?
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    2013 Changes: Social Media, Mobile, Analytics & Productivity. More pervasive role for analytics, data and information. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Bob earned his MBA from Emory University and his BA from Washington and Lee University. and another 10% in Canada.
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Analytics] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    Reporting and Analytics – ReadyPulse provides a comprehensive set of anlaytics and downloadable Excel reports on Instagram promotions in the following areas: Standard analytics. Advanced Analytics. Influencer (people whose shares resulted in a click) analytics. Highlights. Partcipants submit their Instagram photos.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Analytics] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
    Analytics: Always consult your analytics during testing to evaluate results as well as in general to determine the effectiveness of your landing page overall. Use the information you gather from your analytics to make decisions about how to structure your page or tweak certain elements to make them more effective.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Analytics] Be human. Your customers will thank you.
    Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We forget that search engines and apps don’t buy our services – human beings buy our services. ” of a brand. Embrace it.
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is 'Image via CrunchBase. Decide for yourself. Increase awareness?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Analytics] Have a Merry Website Transition: The Complete SEO Checklist
    Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 3, 2009
    [Analytics] Multiple Twitter Accounts: A Layering Strategy for B2B
    Other Popular Posts:        Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team. Read time = 2-3 minutes) So… Twitter is now part of your B2B marketing initiatives.  You’ve figured out the basics of measurement and monitoring your competition … made an uneasy peace w/the folx from Legal. 
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Analytics] Tip: Address Unified Marketing Technology Solutions Now.
    In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. Mike Fuqua. And we used the example of Unified Communications as a technology with similar evolution. If there was integration, it typically required some IT expertise. Tweet This! Share this on Facebook.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 3, 2013
    [Analytics] Feeling Undervalued as a Marketer? It’s Probably Your Fault.
    60% of marketers agreed that marketing has become more adept at using data and analytics to improve its efforts. After all the noise and databases and analytics and smug consultants, this is where we are? 'In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] The 3 Pillars of B2B Customer Service
    Make sure you take advantage of Google Analytics to optimize your customer experience online. Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Track them.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 7, 2014
    [Analytics] Ontraport Revamps Its Small Business Marketing Automation System
    The new version also allows users to store incomplete steps while building a sequence, to assign actions to different task outcomes, and to track response using Google Analytics tags. 'It’s five long years since I wrote a detailed review of OfficeAutoPilot (now Ontraport ), which is a lifetime in industry terms.
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Analytics] A Simple Guide to Measuring Facebook Ad ROI
    As you promote your offers to your audience, it's imperative to be able to track who converts into a lead, so be sure to use landing pages that are integrated with your closed-loop analytics software. It's a topic that is running rampant around the web. How do you measure ROI from Facebook? And if so, how? You're about to find out. Clicks.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Analytics] How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]
    But in order to understand which content you post is actually benefiting your business, you need to take the time to analyze your Facebook Insights (Facebook's proprietary business page analytics tool) to capitalize on what works and wave au revoir to what doesn't. Either follow along with the video tutorial, or read the steps below. Toss it.
  • HUBSPOT  |  SUNDAY, AUGUST 5, 2012
    [Analytics] Who Exactly Uses Twitter and Other Marketing Stories of the Week
    tree illustrates the hub itself, with search firmly rooted at the base of the trunk and social listening, analytics, and feedback balancing on the tips of the branches. It's a scorcher out there -- well, it is here in Boston, anyway. We have something to strike everyone's fancy, from Twitter data to SEO to insights from CMOs. Yikes.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 29, 2013
    [Analytics] What Every B2B Marketer Should be Doing Online in 2013
    And this research needs to be based in fact, using tools such as Google Analytics, The AdWords Keyword Tool, Spyfu, etc. In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. You say you did that in 2012? Did you really?
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Analytics] Study: What is The #1 Factor When a Business Chooses an Agency?
    They get frustrated because Conversation Analytics, UI/UX, metrics, API, Webhooks, and Reports bring significant added value that a pricing discussion involving minutes and numbers cannot fully comprehend. 'In October of 2013 BrightLocal and ChamberofCommerce.com produced a study about small businesses and marketing. We agree wholeheartedly.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] Is Your B2B Marketing Lost or Found?
    The “new” or inbound marketing tactics that attract prospects rather than interrupt them also include search engine optimization, blogging, eBooks, whitepapers, website landing pages, conversion tools and sophisticated analytics. Answer : All still exist, but because of the Internet, their heyday has passed. So which one is better?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Analytics] The Power of Return On Marketing Investment Calculations
    Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. 01 2010 08:00 AM | Posted by CMA on behalf of Eric Goldman | Comments 3 posted | Categories Analytics/Measurement - Digital - Comments Umm.15
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Analytics] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    The tracking code is then automatically inserted in to the footer of your site, just above the Google Analytics code (if you use it). LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. Report Email Abuse © 2010.
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 14, 2013
    [Analytics] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
    However, Squeeze gives you statistics on the content you share on social networks that not even Google analytics can give you. Let The Numbers Guide You: Carla Gentry ( @data_nerd) – Founder, Analytical Solution. If you used analytics, you know; if you were “winging it” you don’t. Here are three easy steps. know, I know.
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [Analytics] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    Measure, Rinse, Repeat: What’s best about blogging with a data-driven technique is that marketers can measure the demand of a particular post and capitalize on it; for instance, looking at our web analytics, we noticed that a particular post on email deliverability was responsible for an enormous amount of new visitors and conversions.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 31, 2013
    [Analytics] MMA Modernizes Marketing Mix Models
    good place to start is Marketing Management Analytics , known to its friends as MMA. I’ve been spending a lot of time recently looking at marketing measurement systems. This means that you, Dear Reader, will be spending a lot of time reading about them. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 17, 2010
    [Analytics] 5 Ways to Use Social Media in Marketing Automation
    In the marketing space, the most well-known example is Google Analytics which lets you add annotations below each graph (click on the small triangle to show the annotation pane). This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation. Lead Nurturing. Conclusion.
  • JUNTA 42  |  WEDNESDAY, JULY 18, 2012
    [Analytics] 5 Critical Content Marketing Tactics to Consider Now
    We’ve been monitoring our best performing content, in terms of share-ability and analytics, for years now. More bricks…less feathers! Change has been on my mind a lot recently. Often times good, but almost always painful, CMI is going through some positive change right now. Review, Edit and Re-position Print Content for the Web.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, OCTOBER 29, 2009
    [Analytics] Online Advertising Passes TV Advertising in UK
    Marketing is becoming increasing a mathematics field, with improved measurement and analytical tools. In a recent article in eMarketer points out that Online advertising spending in the UK now exceeds TV advertising.  They report that the UK is the first major country to reach this mark. Products & Markets
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Analytics] Smarketing: The Guide To Lead Conversion!
    Run analytics on every aspect of your business, including lead opportunites that were both successful and unsuccessful to look back on to improve both sales and marketing’s overall process in the future. 'Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. Closed-Loop Reporting. Follow The Data.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
    Then, using Web analytics, you could match up the keywords people were using to find your site with the keywords you used to optimize your site — and yay! If you haven’t looked at your Web Analytics in awhile, you may be in for a surprise. SEO (search engine optimization) used to be a B2B marketer’s dream come true.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] How Context Strengthens Your Entire Marketing Funnel
    In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. When you think about your marketing funnel, how do you think about the work you do to optimize it? Modern Marketing Era.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 18, 2013
    [Analytics] Sales Prospecting In The New Year With A Data Scientist
    The standard marketing automation program would not provide this insight, but coupled with data science and predictive analytics, companies can take an advanced approach to lead scoring to ensure their marketing automation efforts are targeting the prospects that are most likely to buy. And sadly, less than two-thirds are making quota.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Analytics] BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
      Look at online buying behavior using a marketing automation or web analytics tool to see what information is useful to a prospect when they first consider your solution, when they are evaluating different vendors, and when they are ready to make a purchase.     2.    You should too.   3.   Why?
  • HUBSPOT  |  WEDNESDAY, JUNE 9, 2010
    [Analytics] 4 Tools for Better Facebook Marketing
    Liveworld's Facebook Forum 2.0 -- Managing a Facebook fan page can be clunky; it is a manual experience that can be time-consuming, and Facebook provides very little reporting and analytics. As the largest social network, Facebook offers plenty of opportunities for marketers. Facebook Marketing Tools. Facebook Forum 2.0 Connect with HubSpot
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] So.What Happens After A Prospect Calls You?
    Not much selling - Conversation Analytics extracts data that shows sales professionals (or any employee answering the phone) generally do a poor job at asking for the business in a direct way. A lot of Missed Opportunities - One of the coolest things that Conversation Analytics tracks is Missed Opportunities. That''s silly.
  • BLOG MY CALLS  |  FRIDAY, MAY 3, 2013
    [Analytics] 4 Marketing and Sales Problems Solved by Call Tracking
    Sales executives can use call recording and calls scoring to gather sales analytics. You don''t have to spend additional time wading through another analytics tool to get the call data you need. 'Mankind has a fairly high number of problems right now. Call tracking won''t solve most of them. It won''t cure a disease. Problem.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Only B2B Content Marketing Battle Map You Need
    The key performance indicators outlined on the above chart are easy to measure/monitor and should serve as solid marketing analytics to guide your ongoing content marketing efforts. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. What do you think?
  • DIGITAL VOICES  |  FRIDAY, JANUARY 10, 2014
    [Analytics] SMACdown 2013: The Marketing Mavericks Take on BJ’s Wholesale Club Business Challenge
    Brett Borgeson, AVP of Practice Development at Ayantek and Dan Flanigan, VP of Products at Percussion discuss how the cloud can be leveraged to support analytics data. 'This October Ayantek put on an exhilarating competition between some of the marketing industry’s elite heavyweights at MITX's FutureM Conference.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Analytics] Brand and Demand Convergence Required
    2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Enter the recession.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Analytics] 10 Ways Small Business Marketers Can Crush Big Competitors
    Get a good handle on your inbound marketing analytics. Armed with the knowledge that comes with understanding your analytics, you're empowered to make constant, iterative improvements. But why not dream big? Why not try to compete with the Oracles, Tiffanys, Starbucks, and other big guns of the world? So how can you do it?
  • B2B VOICES  |  WEDNESDAY, MARCH 6, 2013
    [Analytics] B2B Voices @ SXSW
    We’re getting better access to the website analytics we need to understand how our communications programs are changing who comes to the website and what they do when they get there. We’re getting far more analytical and tech tools are becoming more sophisticated. Follow me on Twitter !). It’s now the norm. Photo by Carlos Austin.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 19, 2010
    [Analytics] Sales Handoff and the Net Quality Score
    Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition when a MQL to SQO conversion ratio is calculated for each sales person. Quality, however, is often a more important indicator of eventual success. What Happens After the Handoff?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Analytics] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook is an extraordinary phenomenon. It’s inspired a movie. How do you do it?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Analytics] Twitter Introduces New Changes to Users' Timelines
    also provides analytics for every click a particular link receives. This change may make such analytics tools slightly less valuable to marketers. It appears that certain Twitter users have noticed changes to their Twitter timelines, indicating that we all may be receiving updates to our accounts soon. Well, a few things.
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Analytics] 8 Industry Experts Weigh in on the Toughest Social Media Topics
    How do I reconcile this in my social analytics? Ian Lurie Ties Social and Analytics. in better social media analytics, so that we can better close this loop." - Ian Lurie, Conversation Marketing. Ever been sidelined with a tough social media question in your monthly board meeting? Pin It. Pin It. He's right. Using Google+?
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Analytics] Calls to Action: The Importance of Soft or Complementary CTAs
    And while this does not allow you to put them into a nurturing program, you can put on-click tracking onto the download link (which can then be measured in Google Analytics) to measure the interest in this asset,  helping you to determine positive patterns of behavior that speak to the visitor’s position in the sales funnel.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 17, 2009
    [Analytics] Best of 2008: SEO Guidance, Part 5
    There's lots more red meat for web analytics data junkies as well. Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? Social traffic (e.g. Is SEO Worth the Cost & Effort?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 10, 2005
    [Analytics] B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content
    « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. agree. This is where lead nurturing fits in. " So why is this important? agree.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 31, 2012
    [Analytics] 3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix
    Most LBS applications provide analytics, so be sure to establish goals and objectives and then monitor the results. Consumers and Companies Benefit From Location Based Services (LBS) Businesses that integrate location based applications into their marketing strategies are keeping step with today’s social consumer. Perhaps both.
  • SAZBEAN  |  FRIDAY, JUNE 4, 2010
    [Analytics] Use Social Media or Don’t – But Commit if You Are
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. Listen. Engage.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Analytics] Winners of the 2009 Markie Awards
    Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • VISIONEDGE  |  MONDAY, JANUARY 20, 2014
    [Analytics] Tales from the Toolbox
    They include everything from platforms and tools, to support Campaign Management, Digital and Online marketing, Social Media platforms, Marketing Analytics, workflow, Performance Management, and reporting. 'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies?
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Analytics] How Timeline Radically Changes Your Facebook Marketing Strategy
    In fact, Facebook slipped in a new data point to their analytics that is literally called 'Timeline,' which indicates the number of fans who 'liked' your page by seeing it in someone's Timeline! In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. hours.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, SEPTEMBER 7, 2010
    [Analytics] Join Me at Next Week’s SEMNE Meeting
    Using Google Analytics, Alerts, and social media to develop content ideas. Tweet. wanted to stand up in the crowded room, raise my hands in the air and do a booty dance right there. You see, I’m a marketer who had to learn to think like an SEO — and now that content IS driving search, I feel like I’ve come home. The topic?
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 26, 2012
    [Analytics] What are Sales Playbooks? Why Does Your Company Need Them?
    Evolve Aggressively leverage analytics from actual field use to uncover winning strategies and apply these to new playbook iterations to improve odds of winning. You’re a quarterback and you’re down by four points. It’s fourth and goal at the nine-yard line with 10 seconds remaining in the fourth quarter. The Bottom Line.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 3, 2012
    [Analytics] Digital Data Management Platforms: Great Idea but Continued Evolution is Needed!
    With many recent technical, online and analytic advances, DMPs are well positioned to continue to evolve if they so choose.  Data Management Platforms (DMPs) provide a valuable service to online firms, especially online media organizations that generate most of their revenue through online advertising.  What is a DMP?
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. am a digital and B2B marketer with a background in online media and analytics. Then, you put your social media plan in place, including sharing great content from others and creating your own.
  • INBOUND SALES NETWORK  |  FRIDAY, MAY 25, 2012
    [Analytics] You can talk the talk but can you walk the walk?
    Analytics. Growing up, I was a member of a local youth organization for rural kids called 4-H. The motto of this group was “Learn to do by doing.” ” The whole premise was that you would actually learn how to do things not from theory but from actual experience. The following is what we found: Top of Funnel. Middle of Funnel.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Analytics] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    Fortunately, analytics (such as Google Analytics ) help us learn what keyphrases are driving our Web traffic, how long people are staying on our pages and what pages have the highest bounce rate. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. " Short answer: Heck yes! Ready to get started?
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Analytics] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Analytics] 36 Awesome Social Media Blogs Everyone Should Read
    Occam's Razor by Avinash Kaushik -- Looking for information and insight on web analytics? The great thing about the internet is that it is full of really smart people sharing great information, all for free. We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! Check out Scott Monty's blog.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Analytics] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing. What’s the best process for developing a social media marketing plan? by MarketingProfs. Get a dog.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] 4 Dimensions of Effective B2B Marketing Plans
    Being able to evaluate these scenarios in one place simplifies the process and puts these analytics to good use — showing you where to get more bang for your buck. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Demand Modeling.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Analytics] Announcing HubSpot 3: The Future of Marketing Software
    HubSpot has always believed in analytics that run across channels and give you a complete view of your marketing. The iPhone app -- which can be found in Apple’s App Store -- gives you instant access to your marketing analytics, the award-winning Marketing Grader app, and every lead and customer's contact record with your company.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Analytics] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    Reachli enables you to create a “campaign,” post it across your social media channels (starting with Pinterest) and get analytics for it – eliminating the guesswork on what’s effective and what’s not. Pinterest influence and analytics tool. Check out the new social apps launched in 2012 that the industry is toasting!
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Analytics] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers. Or do I interpret this wrong?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Analytics] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    Can you comment on how big data is becoming even more valuable as our analytical and computing abilities continue to expand? Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. Please provide a brief overview of your business. What do you do? When was it formed?
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 3, 2014
    [Analytics] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
    'Do you ever feel like dark forces are working against your marketing campaigns, creating gaping holes in analytics reports that complicate ROI figures? Leading by example, the IVR superhero offers templates to jumpstart projects as well as real-time reporting and analytics capabilities to ensure accuracy throughout the sales lifecycle.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Analytics] Customer Engagement: A New Spin on Customer Intimacy
    About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm:  SIGMA Marketing Group. Kenyon Blunt. while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma.  What is Customer Intimacy? Their competitive advantage is rooted in human talent. 
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Analytics] Can We Save Twitter From Ourselves?
    am a digital and B2B marketer with a background in online media and analytics. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. What Will Normal Be? Your Turn.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics] Getting to the top of the marketing tree
    Couple strong analytical skills with a liberal dose of creativity. 'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers.  Between them they control budgets worth £188 million. There was consensus that a strong marketing leader displays four attributes.
  • HUBSPOT  |  THURSDAY, NOVEMBER 11, 2010
    [Analytics] 5 Items to Delete From Your Blog NOW
    Gain a clear understanding of the major traffic drivers to your blog using web analytics and looking at traffic from social media channels and email. The internet is creating "marketing junk". On the web, we essentially have “unlimited” space. Instead, they make the page longer. Absolutely. What others would you add?
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Analytics] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] 6 Steps to Successful Blogging
    Develop your Twitter listening channel with a tool like Tweetdeck , or for multiple accounts and better analytics, use Hootsuite or Dlvr.it. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. How did Marcus do it?
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Analytics] 4 Types of Calls-to-Action You Need for Marketing Success
    First, look at your analytics , and find the offers that have traditionally performed well for your company. This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Download your free, full copy of the ebook here. Calls-to-action (CTAs) are important triggers for your success with internet marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 27, 2012
    [Analytics] New Report Shows UK Marketers Need Focus On Building Pipeline
    While 89% of these top-performing companies are using reporting and analytics through marketing automation , compared to 68% of UK firms. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Even fewer are tracking it.
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Analytics] Basic HTML Every Marketer Should Know (About Links)
    You'll be able to see the results of your campaign in your analytics tool, like Google Analytics or HubSpot Sources. As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. Hyperlinks are references to resources on the web. Display. Code Display. 2 will be selected).
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Analytics] Marketing Rant: Answer Your Phone!
    This company sells marketing analytics tools to other businesses. 'One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. It is a useful tool. How is that possible? An Anecdote. Period.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Analytics] Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask
    8) Analytics. And if you have a Pinterest business account, the platform offers free analytics for measuring this stuff. 'Did you know that Pinterest is turning four in March? mean, where does the time go? It seems like just yesterday marketers were beginning to explore how Pinterest could fit into their marketing strategies. 2) Um.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JULY 11, 2012
    [Analytics] Four Responsive Email Layouts
    Analytics |. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Home |. News |. Columns |. Social Media |. Search Marketing |. Display Advertising |. Mobile |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Email Marketing Column.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Analytics] How to Calculate the Value of a Superbowl Ad
    By using analytics to measure the entire sales and marketing cycle, we can make the most cost-effective revenue generating decisions for our company. by Seth Resler According to Business Insider , the cost of a 30-second TV spot during the February 5 th Superbowl matchup between the New England Patriots and the New York Giants averaged $3.5
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Analytics] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Analytics] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    But we also like to use analytics to make that decision! At HubSpot, for instance, we're using our landing page analytics to explore how successful different types of content are in converting visitors to leads. This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." The creative coupon.
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