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  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    Google Analytics Adds Backlinks Tracking to Social Reports  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going  (Logic + Emotion).
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Analytics] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    This will allow it to trade on the carbon credit marketplace and "build a sustainable future for their territory.”. 5) Google Analytics. Google Analytics provides your nonprofit with information on how people find and interact with your website and eventually take action to support your mission. and U.K. Google Apps in Action.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 17, 2010
    [Analytics] LoopFuse Captures More Web Traffic Data
    Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. This enables much quicker response to ad hoc queries and, should eventually support the time-based views needed for trends and stage analytics. These features are certainly useful.
  • VIEWPOINT  |  THURSDAY, MAY 5, 2011
    [Analytics] Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
    CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] What’s Customer Engagement Again? And How Do You Stack Up?
    And “profitable” doesn’t mean tallying up sales at the end of the quarter—customer engagement involves complex customer analytics that are generally applied to maximize long term customer value. At a high level, there are 3 core components to success: 1) Strategy and analytics; 2) Data & Technology and 3) Organization & Process.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Analytics] A Public Relations Case for Digital Marketing
    Data and Analytics. Photo credit: Lynn Friedman. What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago:  Are you turning your marketing into PR? Not surprisingly, my marketing colleagues thought differently. Storytelling.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Analytics] 32 B2B Marketers to Add to Your Google Plus Circles
    Mike Volpe (HubSpot)  - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins)  - A digital and B2B marketer with a background in analytics and online media. How so? Co-founder, ClickZ. Jeffrey L. Andrew M.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Analytics] Top 50 B2B Marketing Influencers On Twitter
    Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Cambridege, MA – [link]. Powerful.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Analytics] KoMarketing Heads to #SMX East 2012
    ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. Here’s where to find them: Is Your Search Marketing Career Optimized? ” ( link ). Date : Wednesday October 3rd.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] How to Integrate Video into Your Facebook Marketing
    Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality. services. Marketing.
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Your organic keywords obtained from your analytics program. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Awareness. 
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Analytics] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
    They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. In Feedburner , you can find both under “Analytics.”
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [Analytics] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    Cutting to the point, these practices are: 1.    Know your marketing mix. 2.    Close the loop with sound marketing analytics. 3.    Align with your sales team. 4.    Identify your sales & marketing funnel. 5.    Automate your lead management practices. Interestingly, most of these practices can be tied to Marketing Automation. Digg this!
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Analytics] 5 Ways to Make Your Business Blog Remarkable
    Track your blog’s performance – you’ll need to watch your analytics in order to see what is performing well on your blog. How do you make your business blog really remarkable? Like, fascinating ? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. Photo Source).
  • LEADER NETWORKS  |  TUESDAY, MAY 1, 2012
    [Analytics] Strategy First, Platform Second. Please!
    They will likely want a private (gated) community, a member directory linked to their existing CRM system and a rich analytical back end to identify high-value customers' areas of topical interest in the community so the company can serve those customers better.and make more sales. What's your opinion of Platform X?" Will it scale?
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Online Display Advertising, Targeting, and Capturing Leads
    Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports).  . A Look at Online Display Advertising for Lead Generation. Many I have used myself for clients. Cost models- CPM, CPA, CPL. Retargeting.
  • VISIONEDGE  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Translate Data into Business Value with These Four Tips
    This means we need to have the analytical skills and capabilities to identify and relate the patterns found in the data, the information, to our business operations. . This ability to understand the relationship between data and knowledge is essential for marketers that want to be able to tap into the power of data. Prepare to act.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Analytics] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    eCommNow needed a call tracking solution that would provide critical call analytics and simplicity. eCommNow is white labeling the LogMyCalls analytics dashboard. In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. Overview. The Switch. They never did.”.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] 5 Myths About Copywriters You Believe
    Analytics review and data-driven decision making. Review of website analytics for content planning. Copywriters are seriously misunderstood. Not even a little bit. Content marketing is now a  $118 billion industry , and it’s growing each year. Copywriters Just Write. Image source. Graphic design and  custom image creation.
  • LOOPFUSE  |  THURSDAY, AUGUST 12, 2010
    [Analytics] Marketing Automation for the CEO « Loopfuse Marketing Automation.
    Tags: CEO This entry was posted on Thursday, August 12th, 2010 at 10:06 am and is filed under Marketing , Marketing Automation , Web Analytics.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Analytics] Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing
    Enhanced Analytics: Marketing automation software has enhanced reporting and analytic tools capable of tracking how effective programs are and what they can expect to generate. What is a social media marketer to do? Solution: Integrate your marketing automation process for use with social networking.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Analytics] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    Here's one way to get started: look at time-based data to understand how leads are growing over time and where they come from, suggested Wade Tibke, senior marketing director of data analytics company Tableau Software. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. ” 2.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Analytics] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. I've summarized this in the following table.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Analytics] 19 Excellent Guides to SEO Link Building
    Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. ”).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Analytics] Consumer Social Sharing
    Installing share buttons on your website provided by the social networks don’t often provide analytics to go along with them. Your website analytics only go so far. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.”
  • SAZBEAN  |  THURSDAY, JUNE 17, 2010
    [Analytics] Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. Show notes.
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [Analytics] 6 iPhone Apps for the Modern Marketer
    Analytics Pro. Analytics Pro is the online version of Google Analytics. The app even supports multiple Google Analytics accounts. Analytics Pro will help get this job done, anytime and anywhere. Price: $6.99 Get Analytics Pro. 5. As a result, marketing on-the-go becomes more commonplace. Facebook. Grader.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, JULY 8, 2012
    [Analytics] Is Your Industrial Website Leaking Leads?
    Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. In short, you may have a leaky industrial Website.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Analytics] Too Much Crappy Social Media Content!
    Consider this stat from my site traffic and Triberr account: As I’m drafting this, my April blog posts have been shared 331 times through Triberr (per Triberr’s reporting), yet I’ve only had 25 visits from Triberr (per Google Analytics). We all know people that overshare. You focused on a quantity rule. Get out of your rut.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] So.What Happens After A Prospect Calls You?
    In any case, what does happen after a prospect calls? - Not much selling - Conversation Analytics extracts data that shows sales professionals (or any employee answering the phone) generally do a poor job at asking for the business in a direct way. It is one of the easiest things for Conversation Analytics to track. That''s silly.
  • BLOG MY CALLS  |  THURSDAY, MAY 15, 2014
    [Analytics] The Secret Trick to Generating Better AdWords Leads
    Why wouldn''t you want to distract them with a phone call. - Use call tracking and Conversation Analytics - Generating calls doesn''t do much good if you aren''t analyzing which campaigns, ads, and keyword groups generated the calls. In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 13, 2014
    [Analytics] The Ifbyphone 2014 State of Marketing Measurement Survey: Mobile Marketers Setting High Standards
    Analytics in the Future. To gather the appropriate metrics to meet CEO demands, modern marketers are filling their toolkits with a mixture of technologies including: Web analytics. It’s that time of year again! Spring has sprung! Birds are chirping, flowers are blooming, and marketing channels are being measured one-by-one.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 7 Questions to Ask Before Creating a Video Campaign
    Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone!
  • ENGAGE  |  WEDNESDAY, AUGUST 3, 2011
    [Analytics] An Unglamorous Website Maintenance Checklist
    Regardless of the cause, it’s a good idea to check to see if your page is turning up any 404s. (I use combination of Google Webmaster Tools and checking Google Analytics for pages with a content title that match the title of my 404 page template.) Check analytics for bizarre behavior and oddities. It’s challenging. It’s rewarding.
  • SYNECORE  |  THURSDAY, NOVEMBER 27, 2014
    [Analytics] A Thanksgiving Prayer for Digital Marketers
    Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 27, 2014
    [Analytics] Algorithm Updates: Common Questions & What You Should Know
    That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic. After all, it wasn’t too long ago that the only people who knew (or cared about) what an algorithm update was were those in the search industry.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Analytics] Should Marketing and IT Departments Work Together?
    The reality is working with or without IT, marketers are doing tactical things with e-mails,website analytics, lead generation, etc. When was the last time you and your IT department willingly collaborated on a project? The truth is, probably never. Technology now underpins and shapes the entire customer experience.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Analytics] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    Analytics Tools. 16) YouTube Analytics - With YouTube Analytics -- which they revamped about a year ago -- marketers can measure the effectiveness of their videos just like any other content they create. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family. Maybe.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics] Exciting new tools for B2B prospecting
    Avention’s database of information flowing from 70 suppliers, overlaid by data analytics services, intends to identify targets for sales, marketing and research. Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Are they growing?  Near an airport?  Unionized? 
  • CRIMSON MARKETING  |  MONDAY, MARCH 30, 2015
    [Analytics] How Can Marketers Better Optimize the Customer Experience?
    ” Other interesting finding from the survey: Web analytics (93%), CRM/data warehouse (64%) and customer satisfaction surveys (59%) are the top sources from which company marketers are pulling data for customer experience optimization; #Webanalytics, CRM & surveys are top sources for pulling #customerdata for CX optimization Click To Tweet.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 9, 2013
    [Analytics] 4 Good Questions About Call Tracking
    Long story short: call tracking does not hurt SEO when it''s used correctly. 2) How is call tracking different from Conversation Analytics? Conversation Analytics is the new tool from LogMyCalls that actually analyzes the content of phone calls. It is in-depth call analytics. Conversation Analytics does.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics] Social Business Failure Is a Choice: Speaking a Common Language
    The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. Reality check: that’s a myth.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Analytics] Social Data, Structured Data & No Data: SMX East 2013
    Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. Last week I headed south to New York City to speak on a panel at SMX East. And with good reason.
  • HUBSPOT  |  MONDAY, JANUARY 3, 2011
    [Analytics] 11 Essential Business Blogging Software Features
    To help make your blogging software decision easier, we've highlighted 11 essential features that a business blogging software tool should offer in terms of blogging functionality, analytics functionality, and support/expertise. Analytics Functionality. 5. So you've made the decision to start a business blog. Good for you! link]. 2.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Analytics] 9 Ways to Measure Content Marketing Success
    Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. Website Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Analytics] Social scoring and the business case for blocking Twitter spammers
    Steve — who has a great analytical mind — noticed that my message, sent out at the same time, was re-tweeted about the same number of times as Chris. Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. Steve asked.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    This is seriously cool stuff that''ll appeal to any of the analytical marketers out there, but again, the Unknown bucket looms large (much like actual Google keyword analytics ). I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). knew they liked me. ). Check out what''s new.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics] How to establish your company’s Social Media Lead Team
    In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. I have written a lot about the critical importance of company culture to social media marketing success.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Analytics] Your Complete Guide to Measuring Email Marketing Success
    The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. Monitoring email CTR is a cornerstone of email marketing analytics, because the CTR indicates whether the message was relevant and the offer compelling enough to encourage recipients to action. Bounce Rate. Delivery Rate.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Analytics] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
    About the Author: George Hollister is a B2B Practice Leader with  SIGMA Marketing Group , a marketing analytics agency. George Hollister. While the term is often used interchangeably with “sales effectiveness” and “sales readiness,” I view them as somewhat different. and presenting that in an easy to understand, access, and use format.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 5, 2013
    [Analytics] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    Google Analytics. Why It’s Good: Google Analytics does a great job in using their page for showcasing tutorials, case studies, and platform resources through traditional links, graphics, video presentations, and most importantly: Google Hangouts. Have a suggestion for one we missed? Cisco Systems. The Economist. million. Hubspot.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Only B2B Content Marketing Battle Map You Need
    The key performance indicators outlined on the above chart are easy to measure/monitor and should serve as solid marketing analytics to guide your ongoing content marketing efforts. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Analytics] 4 Lessons Learned After One Year as an Inside Sales Manager
    She is also responsible for managing client relationships, completing daily reporting and project analytics, and planning strategic marketing campaigns. Next month marks an important milestone not only in my career at AG, but in my career in general. This October I will have completed my first year as an inside sales manager. How to do this?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Analytics] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    Before predictive analytics was really applied to marketing, tracking digital body language was the only way to monitor engagement and intent. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Ensure Tight Alignment with Marketing.
  • FUNNEL FOCUS  |  TUESDAY, NOVEMBER 9, 2010
    [Analytics] Brent Mellow Helps You Choose the Right Marketing Solution
    This is not the same thing as website analytics like Google Analytics. Despite the proliferation of spam, email marketing continues to be one of the cheapest and most effective ways to reach your audience. Dynamic Content - automatically provide alternative content based on segmentation parameters.
  • BLOG MY CALLS  |  THURSDAY, MARCH 21, 2013
    [Analytics] 4 Things We Learned at LeadsCon
    Now, marketeters are increasingly reliant on mobile search, call analytics and call tracking data. In fact, they convert 10x to 15x more frequently. 3) Conversation Analytics is Going to be HUGE. After we spoke at the launch showcase about our conversation analytics platform, the excitement was palpable. It is a motivated show.
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Analytics] Show Us The DATA! That Call Tracking (When Used Properly) Hurts SEO
    This dynamic Javascript technology is used by hundreds of thousands of businesses across the country to gather call analytics. There are exciting new ways to gather call analytics. For example, via our new Conversation Analytics technology, marketers can gather much of the information they need, from the call content itself.
  • BLOG MY CALLS  |  THURSDAY, JULY 25, 2013
    [Analytics] Call Tracking Agency Reseller Q&A
    Becoming a reseller gives your clients access to the foremost marketing analytics and call tracking tool on the market. Why should I become a LogMyCalls Certified Reseller? Reselling LogMyCalls adds significant value to your offerings, and adds a new revenue stream. How does the reseller program work? White Labeled call tracking dashboard.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Analytics] Sales and Marketing: The technology behind CRM
    Providing performance tracking and analytics on campaigns. Tweet Customer relationship management (CRM) is defined a number of different ways. With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum.
  • WORKFACE  |  TUESDAY, JUNE 12, 2012
    [Analytics] Are You Using the Social Business Model in Your Company?
    Intelligent – organizations will use in-depth analytics to monitor connections, social interactions and presence; measure corresponding business results; and continually adjust and improve practices for increased effectiveness. Customer Support. Recruiting. Crowdsourcing. Internal employee collaboration. Sales. Product Development.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Analytics] What is a Community Manager and Does Your B2B Company Need One?
    Tracking Analytics – The community manager should use tools like Google Analytics to monitor traffic that is being directed to your Web site from your online marketing and social media efforts. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Analytics] How to Track, Analyze, and Improve Your SEO Strategy
    This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 19, 2013
    [Analytics] A Preview of Spring 2014 Marketing Webinars
    WhatRunsWhere - If you like analytics, data, and intelligence, come to this webinar. We''ll also host a webinar about Conversation Analytics in March. This webinar will explain how Conversation Analytics works and how you can make more money if you use it. You can watch it here. It was an incredible year for the webinar series.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 5 Core Competencies Driving a Modern Marketing Strategy
    Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. Analytics – Measurement always has been a core component of determining marketing effectiveness. By Amanda F. Batista, Guest Post. The first is typical demographics.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
    If you don’t have access to this information, then I absolutely recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. you want to redesign your website. redesign can be a huge success -- or a total flop. Step 1: Benchmark Your Current Metrics.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Analytics] How to Measure and Analyze Your Facebook Presence
    It's important to realize that Facebook provides its own analytics data for every business Page created on its platform. This data, called Facebook Insights, provides Facebook Page administrators with analytics data about Page visits and engagement. Get your free copy here ! Page Overview Metrics. User Demographic and Activity Metrics.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Analytics] Being Honest About Digital Marketing
    The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Analytics] Five Steps To Better B2B Lead Generation
    Check Your Historical Analytics. Finally, hand in hand with the previous point, make sure that you are consistently examining your analytics, not just against the previous month, but also against last year’s month and the year before that, if available. Network More Efficiently with Followerwonk. Make Sure Your Website Is Optimized.
  • BLOG MY CALLS  |  THURSDAY, APRIL 23, 2015
    [Analytics] 3 Advantages of Call-Only AdWords Campaigns
    Taking advantage of Conversation Analytics can also support the sales process that is tied to your ad campaigns. 3. Learn how to maximize the value of every call that reaches your business with a free copy of our white paper: 45 Cool Analytics We Can Extract From Phone Calls. Enhanced Content Placement. Direct Phone Calls. Read More.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Analytics] Lots of Vendors Can Help You Find Leads on the Web
    Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** At least a dozen firms are now following that path.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Analytics] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. This particular stream focuses on video but you can bet that some of the other categories like web analytics, SEO, and mobile are applicable to your video learning, too!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics] 4 Attributes of Your Next Content Marketing Superstar
    Starting with workflow through to publishing, promotion and finally, analytics. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • LEAD VIEWS  |  THURSDAY, APRIL 15, 2010
    [Analytics] LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
    You will need to do more than just show monthly Google web analytics reports…and that’s where the right marketing automation solution can bridge the gap between web analytics and CRM, and provide marketing teams with information necessary to refine campaigns and achieve greater (and measureable) success.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 8, 2010
    [Analytics] Developing a Social Media Content Strategy
    To see what words and phrases your customers use, check out Google Analytics in your keywords report. Having a good content strategy is a vital key to any successful social media strategy. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Analytics] Web Form Innovation Shows Big Gains, Report Shows
    Austin, TX (PRWEB) October 30, 2012  — ReachForce announced that  B2B lead data enrichment of web forms  produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. Marketing Automation B2B Lead Data eloqua
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Analytics] 3 Steps To Improve Sales Forecasting
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. The CSO Insights 2013 performance study reports that only 46.5% of deals forecasted to close make it to the finish line. Establish data goals.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 9, 2013
    [Analytics] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    After putting these tips into practice, use social analytics to see what type of content drives engagement for your audience. Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It''s not the product that''s boring. It could be the social media.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Analytics] The Dos and Don'ts of Content Marketing
    This can be done with Google Analytics, call tracking , or other tools. Do.create a call-to-action associated with every piece of content. Invite them to call you, download something, sign up for something, or even buy something. Do.measure the effectiveness of content marketing. Do.create goals and benchmarks for your content marketing.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Analytics] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Analytics] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 14, 2012
    [Analytics] How to Spark a Romance Between Sales and Marketing
    sparked a sales and marketing romance at the ‘Email, Mobility, and Analytics Theatre’ from 12:30 – 13:00 on February 29. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. Speaking the Same Language.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    2013 Changes: Social Media, Mobile, Analytics & Productivity. More pervasive role for analytics, data and information. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Bob earned his MBA from Emory University and his BA from Washington and Lee University. and another 10% in Canada.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Analytics] HubSpot Expands into Voice-Based Marketing Automation
    To learn more about Ifbyphone’s suite of voice-based marketing automation services, including lead capture , lead response , lead scoring , lead nurturing , and lead analytics , visit  ifbyphone.com. Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. About Ifbyphone ®. HubSpot, Inc.
  • MARKETING INTERACTIONS  |  WEDNESDAY, NOVEMBER 25, 2009
    [Analytics] Do Your Marketing Emails LIE?
    However, when matched against my analytics for the week specified, the numbers had zero correlation to reality. Every once in a while - as you who read my blog know - I get a bit irked at the irresponsible email practices of companies that play fast and free with their databases. So, here's my latest rant about bad email practices. About.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Analytics] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    Facebook, Twitter, and LinkedIn provide easy-to-use and insightful analytics that will help you optimize your updates by understanding what engages your audience. As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. Enjoy! Analyze Your Audience.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
    Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
  • BLOG MY CALLS  |  FRIDAY, MARCH 28, 2014
    [Analytics] LeadsCon 2014: Of Booth Babes, CPL and Call Metrics
    Being seen, building relationships, and finding the right partners is the most important thing. 3) Conversation Analytics is Revolutionary. When someone came by our booth and explained what Conversation Analytics does, they were, quite simply, blown away. No one else is doing anything like Conversation Analytics. Vegas??
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] The 4 Secrets Call Tracking Providers Don't Want You To Know
    The ease of setup, UI/UX, demographic data, call routing, Whisper Tones, DNI, reports, Webhooks, API, and of course advanced features like Conversation Analytics are all extremely important. For example, if you want data about what happens on the phone, you need to take a look at Conversation Analytics from LogMyCalls. We hate that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Analytics] 70 Rising Social Media Stars
    Chris is a significant contributor to the industry’s innovations in analytics and communications. Jason How (Marketing Strategist) — Jason is an up and coming blogger, providing some of the freshest thinking around on practical social media/Facebook marketing, content, strategy and analytics. Go for it. brandabel. Jay_zo.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Analytics] Gamergate and the great Twitter Debate
    Tweets since September 1st have skyrocketed to 2,000,000, according to the social media analytics company  BrandWatch. Tweets since September 1st have skyrocketed to 2,000,000, according to the social media analytics company BrandWatch. By Mars Dorian, {grow} Contributing Columnist. And boy, are people lining up to fight on both sides.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Analytics] eMagine Launches New Websites
    Integrichain is in the in the information technology industry, and provides big data analytics for consumer, health and veterinary products. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. eMagine provided a full website redesign and logo update. Neostem.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [Analytics] Industrial and B2B Customer Engagement Simplified
    To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Analytics] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Evaluate analytics data. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Poll site visitors.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Analytics] Tips for Creating Conversion – An Interview with Tim Ash
    Start with web analytics : Look at your bounce rates (the number of people who show up to your website and leave). by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! To learn more, watch the video below.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Analytics] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
    Not to mention needing an additional two or three separate analytics tools to try to glean some bits of insight into how each of these channels is doing. Have you been noticing a few unhappy faces in your marketing meetings lately? Some droopy shoulders, bags under the eyes, a few too many yawns? Did you hire an external website designer?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Analytics] B2B Social Media Marketing: Focus on leads, not likes
    Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. How many people converted.
  • WORKFACE  |  MONDAY, JUNE 4, 2012
    [Analytics] 5 Cool Social Media Tools to Help You Expand Your Small Business
    and more, you can schedule posts and view detailed analytic reports as well. Guest Post by Alicia Ranch-Traille. For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If that sounds like a lot of work, it’s because it is a lot of work.
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