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  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 19, 2012
    [Analytics] 3 Free Online Tools Every Marketer Should Use
    iWebTool is similar to Google Analytics in the sense that it confirms your search engine page rank and gives you some insight to which key terms consumers are using to find your page, but it’s a tad different.  Google Analytics. Are there benefits to using more than one software package for analytics? Hootsuite. iWebTool.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 19, 2012
    [Analytics] 3 Free Online Tools Every Marketer Should Use
    iWebTool is similar to Google Analytics in the sense that it confirms your search engine page rank and gives you some insight to which key terms consumers are using to find your page, but it’s a tad different.  Google Analytics. Are there benefits to using more than one software package for analytics? Hootsuite. iWebTool.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] 10 Innovative Marketing Events Happening in 2015
    This event is geared toward C-level marketing personnel focused on driving growth for digital marketing disciplines including brand management, digital commerce, marketing analytics, mobile marketing and social marketing. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready! 1. ” 8.
  • DOCALYTICS  |  TUESDAY, OCTOBER 28, 2014
    [Analytics] Docalytics for Sales is HERE
    If there’s one thing we’ve learned in all our research and writing about marketing and sales in the analytics age, we can no longer afford to make assumptions. That’s why we’ve decided to bring document analytics to sales teams. Read Time: 3 Minutes. Don't need to read the whole blog post to know you want to try it? The best part?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Analytics] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. 3. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. ” 4.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Analytics] With Email Deliverability Comes A Huge Responsibility
    Oracle Marketing Cloud puts a lot of emphasis on the warm-up period, and we offer incredible analytic tools such as our Deliverability Plus solution. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First. Let’s start with the end-game first. The Deliverability Reality.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Analytics] Top 50 B2B Marketing Influencers On Twitter
    Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Cambridege, MA – [link]. Powerful.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics] B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls
    We know this  information because of our new feature, Conversation Analytics. Conversation Analytics tells you what happened ON the call. If Conversation Analytics hears the phrase ‘call back tomorrow,’ it will know that a follow-up action is needed. What’s your biggest challenge as a B2B marketer? That’s a big deal.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics] How a Regular Dose of reddit Makes You a Better Marketer
    Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. We’re also pretty cynical. When we see pop-ups, banner ads, email propaganda, etc. Reddit
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I’m excited to see my digital media and data background combine with social media measurement to attempt to answer these questions. And you hit a fundamental disconnect. 40% of clicks are from micro companies.
  • DIRECT RESPONSE COACH  |  SUNDAY, MARCH 29, 2015
    [Analytics] A clever way to generate more tweets – and expand your audience
    It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.]. Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Copywriting Direct Marketing General Online Advertising Web Marketin
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Analytics] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    How Google Analytics ruined marketing (8:18): Could everything you know about digital marketing be wrong? HANDPICKED RELATED CONTENT: How to Uncover Critical Content Marketing Insights Using Google Analytics. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Analytics] The Outlook for Digital Advertising Talent [Infographic]
    Many agency employees are not confident in some of the industry’s most critical digital skills, such as social media, mobile, and data analytics. Marketing agencies are becoming increasingly reliant on digital skills, but the pool for digital marketing talent might not be growing fast enough to meet the demand. How prevalent are they?
  • SAZBEAN  |  FRIDAY, JUNE 15, 2012
    [Analytics] The Big Data Challenge: How to Develop a Winning Strategy
    To be successful you will need Data Scientists on your team, professionals who are adept with the analytical and visualization tools required to process and recognize patterns in data and who are equally comfortable with business concepts and operations. CIO— Big Data is exciting stuff, but don’t take my word for it. News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Analytics] 7 ideas to turn PowerPoint slides into social media marketing gold
    Within an hour, the slides had already been viewed 150 times — none of the views were from students, because I had not taught the class yet!  It’s free, it’s fast, it’s flexible and there is a premium option that allows to you to collect detailed analytics on your views. Populate Slideshare. Do it. 2. Make an eBook.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Analytics. Web Analytics.
  • B2B LEAD BLOG  |  MONDAY, MARCH 9, 2015
    [Analytics] Overcoming the Top Challenges of B2B Marketing
    In only the past few years you have probably incorporated social media, mobile technology, and big data analytics into your work, and what you do on a daily basis may be quite different from what it used to be. If you’re a B2B marketing professional, you work in a dynamic, fast-changing world. The challenges that […].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2016
    [Analytics] What Plato Can Teach CMOs About Customer Experience
    CMOs now have the opportunity to step into orchestrating the whole customer experience across many different functional departments as well as mastering many different customer engagement channels along with devices and assorted technologies, data and analytics. Customer Experience (CX) continues to be a top priority for major brands. Desire.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] How to Find the Best Keywords for Optimizing Your Website Content
    Also notice that “search engine optimization” was more a popular search term than “SEO” in years past but the interest gap has closed recently. 6) Google Analytics. Keyword research has become harder and harder as Google continues to hide more information from webmasters. On Google+ or LinkedIn?
  • VIDYARD  |  THURSDAY, JANUARY 19, 2017
    [Analytics] The Story of a Storyteller Who Became a Vidyard Customer
    Vidyard offered analytics that ExamSoft hadn’t known were possible, like who was watching which videos, how long they were staying engaged, and what kind of content was performing the best. And when Vidyard’s analytics told them some content wasn’t resonating with their audiences, they tried again. How did you do that? Well I have.
  • SAZBEAN  |  SATURDAY, JANUARY 28, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of January 28, 2012
    Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging (eMagine). Here are the top Internet strategy, marketing and technology links for the week of January 28, 2012…  . Social Media Trends With Benefits in 2012  (Marketing Profs). Blogging, feedback and improving   (Internet Marketing). News & Notes
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Analytics] This One Thing Has Become The New SEO Reputation Management Secret This Year
    Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. Free tools to get you started.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Analytics] 8 Ways To Use Vine To Engage With Video
    Analytics report provider Simply Measured released a tool to help brands understand the effectiveness Vine. The analytics report is designed to highlight which Vine users are interacting with your videos, and identify your key brand influencers. You’ve probably heard of Vine by now. Making videos takes time, money, and execution plans.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 22, 2013
    [Analytics] Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)
    CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters. I’m not sure how to interpret this – is the average marketing automation system really easier and better than those other types of software? above the diagonal line in the chart below).
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Analytics] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    It's about social, mobile, blogging, email marketing, lead nurturing, and analytics. With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps. It's called Marketing Grader. What's your marketing grade ?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Analytics] 6 Questions to Answer When Launching a B2B Content Marketing Program
    We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Lead generation metrics – When a visitor goes from a piece of content we generated to filling out an online form (typically tracked within Google Analytics).
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Analytics] How to Write a Blog Post Outline: A Simple Formula to Follow
    How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor flow.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [Analytics] B2B Email Marketing Best Practices eBook
  • SYNECORE  |  TUESDAY, AUGUST 18, 2015
    [Analytics] Inbound Marketing 101: Lessons from the Cat Food Aisle
    As my brain’s analytical impulses kicked in, discounted pricing offers and compelling brand titles caught my attention. Go back to the drawing board, review your analytics data, meditate on the wants and needs of the likely buyers of your product/service (i.e. Yesterday evening I was one such consumer. Let me offer a little background.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] How Marketers Can Decipher the Data Deluge
    “The digital marketer’s job is moving from 'Mad Men' to 'Maths Men' involving savvy analytical skills and a keen understanding of attribution modeling," writes Mike Flynn, CEO of Fast Web Media, on The Drum. In fact, according to a report by the U.S. Marketers Need to Fill The Skills Gap Around Data Analysis.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Analytics] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    Data matching and behavioral analytics helps you determine which content assets are most popular, which are being consumed across the web, and how people are reacting to it. It helps you re-envision engagement and turn analytics into insight, so you can trigger communications based on an earned score (by watching a video, skips, clicks, etc.)
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Analytics] What Is Multi-Channel Marketing? [FAQs]
    The same consumer moves across all of these places quickly, so your strategy and your analytics need to adapt similarly. Closed-loop analytics (through HubSpot or other analytics software) will inform them as to which channels were effective, which channels influenced other channels, and which channels they can eliminate from their efforts.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Analytics] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and seeing numbers that look a little scary, and struggling to think through the best steps to take, this article is for you. Blast Analytics & Marketing, What is Bounce Rate? Optimize Smart: 11 Powerful Methods to Reduce Bounce Rate in Google Analytics. Bounce rate. It turns out, a lot.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, JULY 8, 2012
    [Analytics] Is Your Industrial Website Leaking Leads?
    Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. In short, you may have a leaky industrial Website.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Analytics] How to Get More Leads From Social Media
    Become an analytics maven. I can point you to best practices and show you what’s worked for other companies. Your analytics data holds vital information. Maybe that will require some study to improve your analytics skills. What’s your impression of how hard it is to generate leads on social media? It’s becoming pronounced, too.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 3, 2016
    [Analytics] State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals
    Organizations continue to struggle with how to incorporate the use of big-data analytics into the qualitative nature of buyer persona development.  Leaders should take care in over-emphasizing big-data analytics at the expense of qualitative research. by Scott Lewis. Incorporating Survey Data. Important Correlations Uncovered.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Analytics] Why Only One MarTech Tool Is Needed for B2B Content Management
    Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. similar percentage called out redundant content creation.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Analytics] IoT 2016: Top 100 Influencers and Brands
    Consequently, we anticipate rapid growth in cognitive analytics (AI) and intelligence augmentation (IA) as the IoT, Big Data, AI, and Deep Learning revolutions converge.” All Analytics. Among the brands Intel and IBM have consistently appeared year on year. What Are the Experts Saying? So too are expectations. We DOWNLOAD NOW!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Analytics] The 24 Best Visual Content Creation Tools
    cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Sample review: “These top data/analytics tools will help you grow your startup in 2016…(use)  Maptive for quickly data interpretation and action upon complex location-based data.” Pricing:  free. Siasat.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 20, 2006
    [Analytics] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • CRIMSON MARKETING  |  MONDAY, JUNE 17, 2013
    [Analytics] 3 Lessons to Improve Customer Loyalty
    Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Think about this in terms of supply and demand. ” 3.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Analytics] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    And this in turn requires a new kind of technology solution – one that helps them to create relationship-building dialogs across fragmented channels, one that helps them think holistically about the entire range of responsibilities of the modern marketing professional, and one that is powered by deep insight and analytics. Customer support.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 3, 2016
    [Analytics] Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed
    Just 20% of companies cited better stack integration as a key to fully leveraging their tools, which ranked well behind better strategy (39%), better analytics (36%) and more training (33%) and roughly on par with more employees (23%), better defined KPIs (23%), and more data (20%). Martech maturity has skyrocketed in the past year.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 1, 2016
    [Analytics] IBM’s Watson Computer To Help Health Care Providers Save Money
    “The concept of Pensiamo was to provide some cognitive analytics or some artificial intelligence to help. Watson, the computer known for beating Ken Jennings at Jeopardy, is now branching into health care. The post IBM’s Watson Computer To Help Health Care Providers Save Money appeared first on Opentopic. Brands & Marketers
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Analytics] How to create eye-catching emails
    In their efforts to deliver consumers attention-grabbing emails, many execs spend too much, only to see far too little when it comes to results and analytics. For many communicators, there’s an ongoing debate over the effectiveness of email marketing. According to data from a 2016. Cognitive Technology
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Analytics] Machine learning is all the rage with Big Data developers
    Indeed, so popular is the technology that over a third of developers – some 36 percent – who’re working on Big Data or advanced analytics projects use …One-Third of Big Data Developers Use. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Analytics] 2016 Big Data 100: 30 Coolest Data Management Vendors
    Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions.
  • CRIMSON MARKETING  |  THURSDAY, JULY 10, 2014
    [Analytics] Big Data and Marketing Intelligence Help Make Better Pricing Decisions
    But you can start making better pricing decisions now by following these four steps to turn data and marketing intelligence into profits: Listen to the data and marketing analytics. Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Automate. Build skills and confidence. Actively manage performance.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Analytics] How to Monitor and Improve Your Site's Load Time
    You can use Google Analytics to help you monitor page load times across devices, locations, and operating systems. Simply open your Google Analytics account -- click on ''Behavior'', then ''Site Speed'', and then start in the ''Overview'' section. Have you ever done a Google search? Silly question, of course you have! Sound familiar?
  • CAPTORA  |  MONDAY, OCTOBER 19, 2015
    [Analytics] Account-Based & Top-of-the-Funnel Marketing
    “At Captora we are a product casting a big net, having sonar, and figuring out where the fish are while bringing in high volumes and continuing to scale through non-branded terms. On the right-hand side, we have Engagio. – Paul Albright, CEO Captora. According to Jon it is. “. At Engagio, Jon focuses on the “who”, “what”, and “where”.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Analytics] 10 Things That Can Destroy an Email Marketing Program
    Analytics. Social Analytics Workshop: Measuring the ROI of Social Media. Web Analytics. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 23, 2014
    [Analytics] The Top Digital Marketing Campaigns of 2013
    When you are doing nothing, you are doing something The evolution of social media analytics. Every year, my friend Gregory Pouy gives a wonderful gift to the {grow} community and the world by putting together a list of the best digital marketing campaigns of the year. You will NOT want to miss this! Are you ready for some fun? Here we go….
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Analytics] Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It
    Download the webinar , check out the quick summary below, or download the slides from SlideShare to see firsthand how Compendium leverages analytics tools such as the Revenue Cycle Explorer and the Revenue Cycle Modeler to improve productivity and sales and marketing alignment. View more presentations from Marketo.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Content Marketing Is A Strategic Solution To A Strategic Problem
    The answer to the question needs to be driven through lots of analytical research. Look at your own web analytics and check and see how you rank for the key terms. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. Branding?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] Marketing Automation 101
    There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and  ROI analytics. Create a plan.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Analytics] Finding The Right Calls-To-Action For Your B2B Website
    Using the power of website analytics can help make that search a little easier. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information. Here are two important web analytics reports I recommend focusing on: 1.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Analytics] Marketing Automation Integration: Ensuring Critical Connections
    What you need is an integrated system that acts not only as a marketing automation platform, but a contact management database and a reporting analytic engine as well. Welcome to the age of the customer. With consumers being more educated than ever before, businesses must find new ways to stand out amongst the competition.
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Analytics] The Top 3 "Back to School Tools" for B2B Marketers
    Google Analytics: This is another free tool that can have tremendous benefits for your business. As a kid growing up, I always loved getting ready to go back to school. couldn't wait to pick out all of my new “tools,” from new binders and a backpack, to my favorite pens and pencils.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Analytics] Follow The Money To The CMO
    Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009. It began in 2009.  So began the gold rush….
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Analytics] 14 Dazzling Digital Marketing Stats and Facts
    42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); 27% believe earned media will become more important than paid or owned media. Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1.
  • SNAPAPP  |  TUESDAY, MARCH 10, 2015
    [Analytics] The Modern Marketer’s Blog Roundup 3/10/15
    Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics. What do they worry about?
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Analytics] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Review monthly reports and analytics dashboards. Do an original analytics project.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. And week after week, I have the satisfaction of publishing ebooks. creating an ebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] Email Deliverability Class is in Session
    If you are a manager, a director, a VP, analytics person, or anyone else in the marketing or IT departments who has an email responsibility, this class makes sense. Topics covered will include Bounces, Complaints, Spam Traps, Blacklists, ISP Profiles, Whitelisting, FBLs, Engagement, and Analytics. What is Deliverability really?
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Analytics] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    After it''s launched, go back to your original goals and use analytics to see how well you''re faring against them. Google Analytics. If you''ve set up your tracking URLs properly, you''ll be able to see how many visits your campaign generated in the acquisition menu of Google Analytics, as shown in the image below. Values.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Analytics] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Analytics] What a Millennial Marketer Wants to See in a CMO
    Looking at the adoption rate of predictive analytics tools, for example, Aberdeen’s business intelligence research shows that 79% of organizations that do adopt predictive analytics have an executive-level champion. Are you afraid of millennials? We want Chief Movement Officers, not Cranky Managerial Obstacles who slow things down.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2016
    [Analytics] Engage Prospects with Video Backed by Marketing Automation
    Video’s deep analytics, when integrated with marketing automation platforms, define an individual faster than other content formats. The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. Video!
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Analytics] 7 User Experience Tests to Do When Redesigning Your Website
    Therefore you might want to find another keyword opportunity for your home page. 2) Analytics Analysis. One way to get insight into the user experience of your website and what your users care about is to look at your analytics, specifically noting errors, improvement areas and important pages. Find keyword and linking opportunities!
  • FATHOM  |  FRIDAY, AUGUST 28, 2015
    [Analytics] Analyzing the Digital Marketing Presence of the Top 15 Health Systems
    For the fifth consecutive year, Fathom is analyzing the online presence of the Top 15 Health Systems, as determined by Truven Health Analytics. 12 Takeaways Every Healthcare Marketer Should Know. When we first started analyzing the top health systems five years ago, many were slow to adopt social media.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Analytics] 8 Steps To Build A Content Hub That Converts [Slides]
    Web analytics: show how most visitors to your site already know who you are. Content analytics: show how the content you create is mostly late stage or isn’t being downloaded by anyone. Today’s B2B buyer is overwhelmed with more information than they could ever consume. Once the video is ready, I will post that too.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Analytics] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Paul ( #SMBMSP90 on Twitter).
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] 5 Myths About Copywriters You Believe
    Analytics review and data-driven decision making. Review of website analytics for content planning. Copywriters are seriously misunderstood. Not even a little bit. Content marketing is now a  $118 billion industry , and it’s growing each year. Copywriters Just Write. Image source. Graphic design and  custom image creation.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Analytics] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. So you’re really coming in at a really good time. Close rate.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Analytics] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Over the years, Yesware has also expanded to offer the possibility for email reminders, custom email templates, and analytics and reports on sales team inbox activity including email opens and response rates. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Analytics] 14 Free Tools That'll Make It Easier to Run Your Business
    14) Google Analytics. According to its website, "Google Analytics' solutions can help you turn customer insights into action for your business.". For small businesses, Google Analytics' free services aim to simplify the way users view and improve the performance of their websites. and they're all free. But that's not all.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Analytics] 3 Ways To Measure Brand Awareness
    This can be easily calculated via Google Analytics. To do this, create an “Advanced Filter” on your Google Analytics that will exclude those branded keywords. Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. First, go to: Acquisition.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Analytics] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    50.5% are using (or plan to use) predictive analytics. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] The 19 Best Content Marketing Blogs From 2014
    How To Use Google Analytics Behavior Reports to Optimize Your Content  – by Kristi Hines on Social Media Examiner. Here Kristi provides a basic overview for the most important ways to use Google Analytics. Yep that’s right! It’s roundup time. These are in no particular order, grouped by publisher. 1. 28-39 characters.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 25, 2016
    [Analytics] How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
    According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. As a result, his business flourishes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Analytics] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. ” And perhaps it is finally true. It’s true.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Analytics] Why B2B Email Marketing Is Sexy (And It Knows It)
    And, if you’re a B2B marketing who loves analytics, you can use real data to make smart, calculated decisions. Email marketing is one of the most straightforward tools when it comes to analytics and measurement. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. There are reasons for this perception.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Analytics] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Take advantage of this by tapping into these forums and looking to sites like CrunchBoard and Dribble to post your job description. 5) The Analytics & Operations Animal. Where to Find the Analytics & Operations Animal. We all know the age-old expression, “There is more than one way to skin a cat.” It all starts with a leader.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Analytics] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director). My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Analytics] 5 Skills Every Demand Gen Marketer Should Master
    Demand Gen Skill to Master #1: Google Analytics. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master. Only 21% of marketers are using analytics to measure marketing ROI for marketing engagement. You look at the data. Not sure where to begin?
  • HUBSPOT  |  MONDAY, NOVEMBER 9, 2015
    [Analytics] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
    They don't have access to marketing analytics. They do have access to marketing analytics, but don't know how to interpret the numbers. Get started by becoming a master of your analytics dashboards. Remember that your inbound marketing success can be proven through your marketing analytics numbers. Conclusion.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Analytics] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. This is a real shame.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Analytics] Marketers are smarter
    Constant Contact , HootSuite , Zoho )      Giants such as Google provide free tools such as Google Analytics  for free as a loss leader.    It’s not just small business that benefits.   Any marketer who wants to quickly develop a business case for a tool without IT approval can now do so. Would have been a great  B2B marketer.
  • SALESPREDICT  |  FRIDAY, DECEMBER 11, 2015
    [Analytics] Using Predictive Marketing to Enhance B2B Sales
    Predictive analytics can automate buyer persona building. Marketers armed with predictive analytics know their B2B buyers better, and therefore, can target their inbound and outbound efforts to deliver improved sales results. As the old adage goes, good things happen when you are in the right place at the right time. Future Insight.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Analytics] The Five Best Pinterest and Instagram Marketing Tools
    Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” Pricing:  free.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics] How To Be a B2B Marketer At Dreamforce 2016
    Here are some sessions you can attend as a B2B marketer during day one (Tuesday) of Dreamforce: 8:00 am -- Creating a B2B Marketing and Sales Dream Team. 8:30 am -- Debunking the Myths of Account-Based Marketing. 9:00 am -- Got Analytics? As a B2B marketer at Dreamforce, here’s where you could go and what you should do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Analytics] Three Tips for Improving Twitter Ad Campaigns
    Now flip over to Google Analytics, or whatever site analytics solution you use, and compare desktop and mobile engagement numbers in Twitter to desktop and mobile traffic numbers from your Twitter ads. By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Now what?
  • BIZIBLE  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] The Step-By-Step Guide To Measuring Marketing ROI
    Accuracy in reporting and forecasting is why the entire marketing analytics sector exists. Marketing analytics derived from your marketing attribution solutions makes this possible. Marketers are increasingly being expected to provide answers to questions around marketing profitability. Step 1: Determine your key metrics. Conclusion.
  • VIDYARD  |  WEDNESDAY, DECEMBER 9, 2015
    [Analytics] 7 Video Marketing Best Practices Worth Fighting For
    Dive Deeper: The Principles of Video Analytics. 7. Lattice, a company providing industry-leading predictive analytics, has mastered these video marketing best practices. Video is more compelling than text-based content. It engages minds and beautifies stories. It boosts email click-through rates and on-page conversions. Video called.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Analytics] What Is A Social Business?
    He identifies “culture, connections, participation and analytics” as the main drivers of an effective social business. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? It’s about change management. Photo Source.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Analytics] What is a Community Manager and Does Your B2B Company Need One?
    Tracking Analytics – The community manager should use tools like Google Analytics to monitor traffic that is being directed to your Web site from your online marketing and social media efforts. In the marketing field, the term “community manager” has become increasingly popular. So what does this term really mean?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] 8 Mistakes Brands Make With Instagram
    According to TOTEMS Analytics , Quest Nutrition grows in follower count by roughly 15k / month. According to TOTEMS Analytics , Taco Bell grows in follower count on Instagram by roughly 6k / month. According to TOTEMS Analytics , MAC Cosmetics grows in follower count on Instagram by roughly 231k / month. Who’s doing it right?
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Analytics] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Analytics] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Jeremy provided creative ways and tools that marketers can use to dig into their own analytics and everyone else’s analytics with the goal of finding data that actually matters – actionable data. Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
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