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  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [Analytics] Why Emotion Matters in B2B Marketing
    Behavioral analytics can help add context, Albee says, "but personas will help infuse meaning into your marketing." 'Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. "A trigger causes people to pay attention and remember. It's a lot of hand holding."
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Analytics] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketin
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2011
    [Analytics] 4 Conversation Starters For Selling The CFO On Marketing Automation
    These analytical number crunchers live for data. Clearly, getting the approval of a CFO’s sharp, analytical mind requires a shift in thinking. by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Share email. Facebook.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Analytics] Tip: Address Unified Marketing Technology Solutions Now.
    In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. Mike Fuqua. And we used the example of Unified Communications as a technology with similar evolution. If there was integration, it typically required some IT expertise. Tweet This! Share this on Facebook.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Analytics] Be human. Your customers will thank you.
    Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We forget that search engines and apps don’t buy our services – human beings buy our services. ” of a brand. Embrace it.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Analytics] Top 10 Industrial Marketing Posts of 2011
    looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. And now for the drum roll please….
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Analytics] The Global State of the Mobile App and Push Notification Markets
    According to data from Flurry Analytics the time spent on apps has increased from 2013 to 2014 from 80% to 86% while conversely the time spent on the mobile web has decreased from 20% to 14%. 'by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Direct sales. Ecommerce. Timely.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Analytics] Digital Marketing – What Are The Top Goals And Challenges?
    Web analytics. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. This was reported as the number one challenge by 15% of the digital marketers surveyed. Email marketing platforms. What do you think?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Analytics] 6 Ways to Use Call Tracking in Your Call Center
    2) Conversation Analytics - This is the big one. In other words, our analytics engine listens to the words and phrases on the call and spits out metrics like lead quality, conversion rates, missed opportunity and sales performance. For more information read: 45 Cool Analytics We Can Extract From Phone Calls.
  • BLOG MY CALLS  |  MONDAY, MARCH 31, 2014
    [Analytics] How a Publisher Uses Call Tracking: Excerpt From Case Study
    'In an effort to provide more ''uses cases'' for call tracking, Conversation Analytics and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. Call Analytics Needs. To see the entirety of this case study vist Case Study: Newspan Media Group (Publisher).
  • ANNUITAS  |  TUESDAY, MARCH 3, 2015
    [Analytics] What Really Matters for Enterprise Marketers
    Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process. 'Enterprise B2B Marketers focus on a multitude of areas to successfully drive pipeline and revenue.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 17, 2010
    [Analytics] 5 Ways to Use Social Media in Marketing Automation
    In the marketing space, the most well-known example is Google Analytics which lets you add annotations below each graph (click on the small triangle to show the annotation pane). This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation. Lead Nurturing. Conclusion.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics] The 3 Pillars of B2B Customer Service
    Make sure you take advantage of Google Analytics to optimize your customer experience online. Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Track them.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics] 5 Ways To Battle Increasing Pressure on Marketing
    ” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. The efficacy of this spending is under deep scrutiny. Can marketers deliver amid ongoing performance pressures?” ” .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    ” According to NOVA special on PBS the company has seen a 20% growth in Q1 in analytics business – as IBM invested to prove leadership applications for clients. Check out this “Search for meatloaf” that highlights our typical pattern to purchase (there’s nothing consistent about it!). How do you do so?
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Analytics] The Biggest Threat to Your B2B Marketing Success
    If you think you just can’t launch your content marketing plan because you don’t have that fancy automated marketing suite or the top-flight analytics tool, #3 might be the real reason for this objection. 'Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act?
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Analytics] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    The tracking code is then automatically inserted in to the footer of your site, just above the Google Analytics code (if you use it). LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. Report Email Abuse © 2010.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Analytics] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    This change mirrors Google’s recent decision to encrypt keyword data from organic searches, which impacted SEO information in Google Analytics. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics] 4 Ways to Reduce Campaign Costs With Call Tracking
    Start figuring out what happened on the call by using Conversation Analytics. That''s a metric Conversation Analytics can extract. Sometimes marketers wait far too long to take action on the data they''re gathering from their analytics tools. 'Marketers use call tracking for a variety of reasons. 2) Track Call Conversion Data.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Analytics] 6 Characteristics of Social Media Winners
    Analytical. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Subject matter knowledge is essential. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. Engaging. Empathetic.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 31, 2013
    [Analytics] MMA Modernizes Marketing Mix Models
    good place to start is Marketing Management Analytics , known to its friends as MMA. I’ve been spending a lot of time recently looking at marketing measurement systems. This means that you, Dear Reader, will be spending a lot of time reading about them. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Analytics] Social Media ROI – You’re looking in the wrong place
    Spanning across all these categories is social analytics to enable better-informed decisions. About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. Wikis.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, OCTOBER 29, 2009
    [Analytics] Online Advertising Passes TV Advertising in UK
    Marketing is becoming increasing a mathematics field, with improved measurement and analytical tools. In a recent article in eMarketer points out that Online advertising spending in the UK now exceeds TV advertising.  They report that the UK is the first major country to reach this mark. Products & Markets
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics] 7 more ways you can recycle old content
    Companies will often gather their top 10 posts of the year (based on analytics, social shares or other metrics) and include them in one blog post. 'Want to do more with the content you already have? Recycle Recycle it! These Want to do more with the content you already have? Recycle it! Use old blog posts as podcast topic inspiration.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics] Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
    Then, using Web analytics, you could match up the keywords people were using to find your site with the keywords you used to optimize your site — and yay! If you haven’t looked at your Web Analytics in awhile, you may be in for a surprise. SEO (search engine optimization) used to be a B2B marketer’s dream come true.
  • THE POINT  |  MONDAY, FEBRUARY 4, 2013
    [Analytics] A Really Useful B2B Marketing Benchmark Report from Optify
    Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless. You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] Must Attend Marketing Events In 2014
    This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. 'by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 6, 2013
    [Analytics] Why Reps Strike Out with Customers
    Skeptics and Go-Getters are rationally-driven, and come across as analytical, logical, and objective. 'Does this sound familiar—your rep just came back from a meeting with a Mobilizer , who you’ve painstakingly identified as able to build consensus and drive change in the customer organization. So what really went wrong?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 28, 2014
    [Analytics] The Lazy Marketer's Guide to Call Tracking
    We call this call analysis tool Conversation Analytics. Conversation Analytics can track which calls result in a booked appointment, close sale, missed opportunity, etc. 'We''ve written a lot of content about call tracking. But, reading those takes effort and time. You''re lazy and you don''t have time.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 11, 2013
    [Analytics] 4 Basic Call Tracking Metrics for Local Businesses
    IBM says that companies that use analytics to make decisions make 40% more money than companies that don''t. If you use analytics to make decisions you''ll make more money than your competitors that dont''. 'Local businesses care about phone calls. They care about phone calls alot. Long story short: calls matter. 2) Calls Volume by Ad.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Analytics] Lots of Vendors Can Help You Find Leads on the Web
    Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. 'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** At least a dozen firms are now following that path.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Analytics] B2B Marketers: Why It’s Time to Commit…
    '…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 6, 2014
    [Analytics] Big Marketing Budget Increase This Year? Spend Wisely!
    As campaigns expand into new marketing channels and the latest analytics technologies roll out, companies must invest in their departments, solutions, and projects more heavily to stay competitive. With advanced analytics technology, of course! How do they determine the best avenues to spend on? Finding the Channel. Wrong.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Analytics] Social Media and Lead Generation: Know Your Measurements
    When measuring your social success, consider using analytic supplements such as HootSuite, RetweetRank, Klout, Sprout Social, or any other social plugin. These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . 'Social media is a trend that''s not going away anytime soon.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Analytics] 7 Tips for Stellar Social Media Community Management
    However, a great way to balance it more efficiently is to base your time allocation on your analytics -- how each individual social network performs for your business. While you might think you need to maintain a presence on every major social network, you should really let your analytics be your guide. Now what? Test and optimize!
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [Analytics] 6 iPhone Apps for the Modern Marketer
    Analytics Pro. Analytics Pro is the online version of Google Analytics. The app even supports multiple Google Analytics accounts. Analytics Pro will help get this job done, anytime and anywhere. Get Analytics Pro. As mobile technology gets more sophisiticated, businesses operate increasingly in real time.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 19, 2010
    [Analytics] Sales Handoff and the Net Quality Score
    Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition when a MQL to SQO conversion ratio is calculated for each sales person. Quality, however, is often a more important indicator of eventual success. What Happens After the Handoff?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] 9 Questions On Content Marketing [Q & A]
    The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. Let me know your thoughts as well in the comments below.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Analytics] 3 Top Takeaways from SMX West 2015
    Smarter Attribution with Google Analytics. 'At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place. So without further ado, here are my top takeaways from SMX West 2015: 1. 1 Rankings Don’t Mean Jack. Mobile First is a Real Thing.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 27, 2013
    [Analytics] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
    Google Universal Analytics for Deep-Dive Data. Google Universal Analytics has been much praised for its ability to give marketers more data than ever before, and soon they will offer you the ability to extract A/B testing data from your Google PPC landing pages. Dynamic Phone Number Insertion to Weed Out Ineffective Ads. Think again.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Analytics] Genius is Bringing GURLs to the Social Party
    I had the privilege of speaking with the Genius folks today about the GURL TM s and some cool new web analytics features they'll be rolling out this fall. For those of us who've been wondering how the heck to prove ROI is possible with social media, we may have found a way to do just that. But the GURLs change that.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Analytics] Architecture Marketing: 5 Tools to Measure Success
    Website analytics You can learn a lot by understanding how visitors interact with your architecture firm’s website through analytics. Google Analytics is an incredibly powerful tool that your firm can leverage with appropriate training and setup. Which paths most effectively promote a conversion to a lead (contact us)?
  • ENGAGE  |  MONDAY, JANUARY 7, 2013
    [Analytics] Are You Throwing Money Down the Drain by Ignoring Little Data?
    It’s because of this promise that marketers are spending $50 billion on Big Data and advanced analytics. Forbes article provides some success stories on the use of Big Data and advanced analytics to improve decisions on marketing spend and to grow sales. ” So what the heck is going on? According to IBM , there were 1.35
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Analytics] The Voice of the Customer in Branding: A Simple Formula for Success
    They also use analytics to identify trends and correlations to identify recurring issues among different buyer groups. 'Branding 101 – make your business what your customers want it or need it to be. It just doesn’t add up. Reactive: Act After Customers Raise an Issue. This helps them take necessary actions to alleviate problems.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters
    According to Global Workplace Analytics , telecommuting could have the following benefits for U.S. 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. companies and commuters: For Businesses. For Workers. Keys to Success for Your Virtual Sales Team.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Integrated Digital Marketing: The Basics
    Use digital marketing analytics data to inform ongoing marketing strategy and real-time interaction. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 17, 2009
    [Analytics] Best of 2008: SEO Guidance, Part 5
    There's lots more red meat for web analytics data junkies as well. Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? Social traffic (e.g. Is SEO Worth the Cost & Effort?
  • SAZBEAN  |  FRIDAY, JUNE 4, 2010
    [Analytics] Use Social Media or Don’t – But Commit if You Are
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. Listen. Engage.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Analytics] Winners of the 2009 Markie Awards
    Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] How Marketing Can Collaborate with Sales to Create Engaging Content
    Tools like marketing automation software and Google Analytics provide top-of-the-funnel engagement metrics, which is useful for discovering where and how prospects come to your site and what they read while they''re there. But that''s much easier said than done. And how can sales and marketing teams create a method that works every time?
  • THE B2B RESEARCH BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [Analytics] A wake up call for market research agencies
    Consultative agencies employ people with an innate passion for business coupled with strong analytical and communication skills.  'Greenbo ok has just published the latest edition of the GRIT Report.  The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. Note this. 
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Is This The Year Of Big Data For Marketing?
    Ultimately, I believe the combination of the Internet of Things along with social, web and analytics “Big Data” will allow the truly social business of the future to gain feedback and insights into our buyers unlike never before. 'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics] 5 Steps To Emails That Get You New Customers
    This usually requires some prior analytics or understanding of your target audience. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. The Email should be simple and concise.  The Messaging must be compelling. 
  • SMALL MANUFACTURER BLOG  |  TUESDAY, SEPTEMBER 7, 2010
    [Analytics] Join Me at Next Week’s SEMNE Meeting
    Using Google Analytics, Alerts, and social media to develop content ideas. Tweet. wanted to stand up in the crowded room, raise my hands in the air and do a booty dance right there. You see, I’m a marketer who had to learn to think like an SEO — and now that content IS driving search, I feel like I’ve come home. The topic?
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 22, 2014
    [Analytics] The 4 Ways You Are Sabotaging Your Email Marketing
    Most companies are generating large pools of customer information thanks to the availability of marketing automation and analytics technologies that gather, report, and optimize information constantly. 'Let me just put this out there: I don’t think you are running a bad email marketing campaign. Email marketing is a delicate practice.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 1, 2013
    [Analytics] This Week in Digital Strategy 11.1.13
    This article discusses why you need to clearly define your audience, set clear goals for the campaign, and have analytics in place to measure results. 'Happy Friday, everyone! As the world keeps turning in the world of digital strategy new insights keep getting uncovered and we are here to round them all up. Well, yes and no. Let me explain.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 3, 2012
    [Analytics] Digital Data Management Platforms: Great Idea but Continued Evolution is Needed!
    With many recent technical, online and analytic advances, DMPs are well positioned to continue to evolve if they so choose.  Data Management Platforms (DMPs) provide a valuable service to online firms, especially online media organizations that generate most of their revenue through online advertising.  What is a DMP?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    This includes content creation, social media participation, and analytics monitering. 'Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. After a snow-laden week here at AG, with icy roads and cold winds, we''re ready to go home, sit by the fire, and watch the Sochi Winter Olympics.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Analytics] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    Fortunately, analytics (such as Google Analytics ) help us learn what keyphrases are driving our Web traffic, how long people are staying on our pages and what pages have the highest bounce rate. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. " Short answer: Heck yes! Ready to get started?
  • SYNECORE  |  MONDAY, FEBRUARY 24, 2014
    [Analytics] Marketing Goes Mobile and Global (MoGlo)
    number of studies I’ve recently come across (from eMarketer, Pew Research Center, SAP, Strategy Analytics, and others) keep reminding me of this new reality. million (Source: Strategy Analytics). million units (nearly 2 ½ times that of the US) (Source: Strategy Analytics). If you are still on the fence, please read this or this.
  • LEADSLOTH  |  FRIDAY, OCTOBER 16, 2009
    [Analytics] Why Are Marketing Automation Managers So Hard to Find?
    Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. But that’s for web analysts.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Analytics] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Analytics] 3 Questions You Should Ask About Your Content Marketing Strategy
    Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. 'by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Purpose.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] 4 Dimensions of Effective B2B Marketing Plans
    Being able to evaluate these scenarios in one place simplifies the process and puts these analytics to good use — showing you where to get more bang for your buck. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Demand Modeling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] The Un-Tapped Value of Employee Social Capital
    Social ROI has become a hot buzz word in the industry and corporations are finally figuring out how to apply social analytics and really derive actionable insights from social media conversations. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Let’s dig in a bit.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Analytics] Customer Engagement: A New Spin on Customer Intimacy
    About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm:  SIGMA Marketing Group. Kenyon Blunt. while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma.  What is Customer Intimacy? Their competitive advantage is rooted in human talent. 
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Analytics] What exactly is a social graph?
    One of my biggest pet peeves is in Web Analytics, where we’ve got names for page views, impressions, e-mail opens, and who knows what else, when they all answer the question, “Did someone see what I did?” Image via CrunchBase. am a retired IBM Distinguished Engineer. My wife says that makes me an Extinguished Engineer.)
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    However, as the marketing function has become increasingly dependent on data and analytics , CMOs are realizing they need to cross the organizational divide and work with CIOs and the IT team. 'The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. CMO Insights Trending
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Analytics] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic. Staying relevant to customers today has become much more complex. Enjoy.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Analytics] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    Tags: Interviews Jim Sterne ROI social media marketing social media metrics web analytics
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] B2B Mobile Websites: Prepare, but Don’t Panic
    Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. Check you website analytics to see what percentage of your visitors are coming from mobile devices.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Analytics] Social Media Use by Job Function Stats – Indicates Need to Change.
    About the Author: Wendy Boyce is the Social Media & Marketing Manager at  SIGMA Marketing Group , an integrated marketing analytics firm. Wendy Boyce. In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  The proof is in the numbers.  Tweet This!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 14, 2012
    [Analytics] How to Spark a Romance Between Sales and Marketing
    sparked a sales and marketing romance at the ‘Email, Mobility, and Analytics Theatre’ from 12:30 – 13:00 on February 29. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. It should be so easy. 
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • HUBSPOT  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] How to Select the Right CTA for Every Page on Your Site
    You'll need two pieces of intelligence: your analytics, and your common sense. The first one is something you need to rely on your marketing analytics software for; the latter one is entirely up to you ;-). Again, use a combination of common sense and your marketing analytics. Leveraging Your Marketing Analytics. Voila!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Gmail promotions).
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Analytics] A Marketer's Guide to Tracking Online Campaigns
    Note: The HubSpot and Google URL builders both use the same method for tracking URLs, which means URLs you generate with Google will be tracked in HubSpot analytics and URLs that you generate with HubSpot will be tracked in Google Analytic ) 2) Generate your Tracking URL. 4) Check your Analytics. The Basics.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Analytics] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Use YouTube's Extensive Analytics. YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Get Analytics on Your Instagram Usage.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Analytics] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Daniel Burstein , director of editorial content at MECLABS , says, “In the same way that marketing automation, email marketing, analytics, software, etc. It will evolve into something bigger and much more important that encompasses everything marketing and analytics.”. There were a lot of digital marketing changes in 2014. ” 11.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] Why your social media plan needs gurus and storytellers
    The second group consists of content creators who may not have the analytical business background but can masterfully deliver an experience that makes people hang on their every word. By  Srinivas  Rao, Contributing {grow} Columnist. ” . I’m a storyteller, not a strategist. Does that mean I’m useless? The Digital Divide.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Analytics] 10 Things You Need to Know About B2B Mobile Marketing
    source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Analytics] What Is Multi-Channel Marketing? [FAQs]
    The same consumer moves across all of these places quickly, so your strategy and your analytics need to adapt similarly. Closed-loop analytics (through HubSpot or other analytics software) will inform them as to which channels were effective, which channels influenced other channels, and which channels they can eliminate from their efforts.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 29, 2013
    [Analytics] The Fashionable Guide to VBMA Application Integrations
    The same is true for integrations as they pertain to your CRM, web analytics, and other applications. Universal Google Analytics: The Project Runway of Your Marketing. Universal Analytics integration is like going on What Not to Wear or Project Runway with your marketing. Check out this free webinar on Universal Analytics.
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Analytics] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., Depending on the analytics tools you're using to track the performance of your landing pages, you can conduct an audit of your landing pages to identify those with the best lead-to-customer conversion rates. Integration With Closed-Loop Analytics.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] Fall In Love With Google’s Social Search Functionality
    Digital Analytics expert Simo Ahava gives us a little insight into specific code that can be implemented along with this specific code. 'The way we search is evolving all the time. We live in a word where everything is knowable with a quick search. Since November 2014 one section of this information has become more and more evident, social.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. 'Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Topic #1 — Lead generation is king.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] 3 Top Social Automation Tools
    The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. 'Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics] Marketing Automation: Lessons from 4 case studies
    From there, Crain’s implemented lead scoring, and even utilized analytics coming from marketing automation to influence the ongoing marketing strategy. 'Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Scalability. Integration with the new CRM system. Results? Conversion rate of 2.6%
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7 million visitors , and accumulated almost 80 thousand comments.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Analytics] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    Twitter Starts Rolling Out Tweet Performance Analytics to More Users, From HubSpot. Twitter is now giving some users access to a free analytics dashboard that will allow them to view the performance of their tweets. Users will also be able to download all of their analytics as a CSV file for offline analysis.
  • BLOG MY CALLS  |  THURSDAY, MAY 22, 2014
    [Analytics] New Study: Agents 'Ask for the Business' 3x More on Converted Calls
    The data was extracted from the calls by the LogMyCalls Conversation Analytics engine. 'And this is a big deal. Of all the data extracted from our most recent infographic, The Elements of a Converted Call , this might be the most interesting. The infographic used data extracted from millions of phone calls in the first 4 months of 2014.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. 'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • LOOPFUSE  |  THURSDAY, JULY 29, 2010
    [Analytics] Who is following your digital footprints?
    Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Tags: privacy , Web Analytics This entry was posted on Thursday, July 29th, 2010 at 11:49 am and is filed under Marketing , Marketing Automation , Web Analytics. Who is following your digital footprints?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Analytics] 5 Ways You Should Be Using Marketing Automation
    The various marketing automation software providers try to solve this problem by providing integrated dashboards , which deliver analytics across all platforms including social media campaigns. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. Great.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 3, 2011
    [Analytics] Alinean Builds on Momentum for a Strong Second Quarter 2011
    Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Pisello Alinean
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. 'Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. Takeaway.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Analytics] 2010 Will Bring New Features to Demand Generation Systems
    These are important marketing activities and they are a natural extension of demand generation systems, even though they require closer integration with (or replacement of ) Web content management and Web analytics. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    That''s why analytics are so important. Note: Marketers that gather more analytics make more money. Call tracking and call analytics can help you close your marketing loop, attribute your leads, and improve your ROI. Long story short: call tracking is a critical and likely missing analytics element in your marketing toolbox.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Analytics] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. In mobile marketing communications, that justification comes through integration with your website analytics, SFA, CRM tools, and your marketing automation system. 'Author: Eric Kim The race to mobile has become a stampede. The
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