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  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics] 10 Requirements to Deploy Successful Online Content Marketing
    Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Analytics] 7 Best Newsletter Builders for Creating Great Newsletters
    Social media and Google Analytics integration. GetResponse also includes powerful autoresponder capability, custom landing page and form builders, a strong spam checker, and in-depth reporting and analytics to help you make the most of your email marketing campaigns. Social media and Google Analytics integration. Mailchimp.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    2013 Changes: Social Media, Mobile, Analytics & Productivity. More pervasive role for analytics, data and information. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Bob earned his MBA from Emory University and his BA from Washington and Lee University. and another 10% in Canada.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Analytics] 10 Things You Need to Know About B2B Mobile Marketing
    source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Analytics] 30-Day Blog Challenge Tip #30: Go All In
    Today''s blogging tip is brought to you by Vaughn Regelin , Senior SEO & Analytics Specialist at Groove Commerce : "Do it right or don''t do it at all. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Did you blog today? If yes, submit to the challenge! Blogging
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Analytics] Best Twitter Guides, Tips and Tools of 2010
    20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Analytics] 5 Ways You Should Be Using Marketing Automation
    The various marketing automation software providers try to solve this problem by providing integrated dashboards , which deliver analytics across all platforms including social media campaigns. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. Great.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics] Marketing Automation 101
    There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and  ROI analytics. Create a plan.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Analytics] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketin
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Analytics] A New Way to Understand Your Social Media Audience
    Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. am a digital and B2B marketer with a background in online media and analytics. Then, you put your social media plan in place, including sharing great content from others and creating your own.
  • LOOPFUSE  |  THURSDAY, JULY 29, 2010
    [Analytics] Who is following your digital footprints?
    Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Tags: privacy , Web Analytics This entry was posted on Thursday, July 29th, 2010 at 11:49 am and is filed under Marketing , Marketing Automation , Web Analytics. Who is following your digital footprints?
  • ENGAGE  |  WEDNESDAY, APRIL 23, 2014
    [Analytics] A Data-Driven Approach to Content Doesn’t Have to Mean Clickbait
    But, when we talk about a data-driven approach to content (using analytics to gauge and measure traffic), peoples’ minds often go straight to pageview-driven chum. That causes fear, uncertainty and an aversion to analytics-based decision-making. You know, “ clickbait.”. But that doesn’t have to be the case. Register for free right now.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
    In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 3, 2011
    [Analytics] Alinean Builds on Momentum for a Strong Second Quarter 2011
    Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Pisello Alinean
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] How to Power Your Sales Funnel With Video Content
    Ensure that you are tracking viewer analytics and pushing this data into your marketing automation platform. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. First off, understanding your customer is critical.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Analytics] How to Write a Blog Post Outline: A Simple Formula to Follow
    How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. 'What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor flow.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Analytics] 2010 Will Bring New Features to Demand Generation Systems
    These are important marketing activities and they are a natural extension of demand generation systems, even though they require closer integration with (or replacement of ) Web content management and Web analytics. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Analytics] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    And this in turn requires a new kind of technology solution – one that helps them to create relationship-building dialogs across fragmented channels, one that helps them think holistically about the entire range of responsibilities of the modern marketing professional, and one that is powered by deep insight and analytics. Customer support.
  • BLOG MY CALLS  |  FRIDAY, JUNE 21, 2013
    [Analytics] Are you a right-brained or left-brained B2B sales professional?
    Language, logic, analytical, reasoning, facts, math and numbers, critical thinking, verbal, reality based, pattern perception, strategic, past and present oriented. 'You actually have two brains. It’s true. Two brains. Unfortunately, many sales professionals act is if they’ve had their corpus collosum cut in half. Left Brain. Right Brain.
  • B2B MARKETING SAVVY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Analytics] Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes
    million) Twitter scrape with analytics on most used domains. ManyB2B pros will care about analytics, tracking, campaign comparison statistics and customization as outreach social media initiativesevolve… client data-hogs will want to watch re-tweet performance, compare one approach to another using keywords, etc.  Or not.  Welcome!
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is 'Image via CrunchBase. Decide for yourself. Increase awareness?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart! 
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics] Seven of the Best Guides to Marketing with Pinterest of 2012
    While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • SAZBEAN  |  THURSDAY, MARCH 29, 2012
    [Analytics] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
    Such data aims to provide some concrete ROI behind the touchy-feely world of Likes, retweets and +1s — data that, on its own, amount to what Phil Mui, group product manager for Google Analytics, dubs “vanity metrics.” – Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI by Todd Wasserman. If they did, great.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] The Buyer’s Journey Is Going Digital
    Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. 'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. 'By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 27, 2012
    [Analytics] New Report Shows UK Marketers Need Focus On Building Pipeline
    While 89% of these top-performing companies are using reporting and analytics through marketing automation , compared to 68% of UK firms. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Even fewer are tracking it.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 24, 2009
    [Analytics] Social Media “Insider” Sources: Staying Current, Filtering the Noise, Finding the Hidden Gems
    Twitter Accounts to Follow: Social Media Analytics. waworld   The official Twittter account of Manoj Jasra’s web analytics world blog. analytics_  If you can’t analyze it, you can’t measure it;  if you can’t measure it, you can’t improve it. Read time = 2-3 minutes) Information overload on steroids. 
  • LEADSLOTH  |  FRIDAY, OCTOBER 16, 2009
    [Analytics] Why Are Marketing Automation Managers So Hard to Find?
    Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. But that’s for web analysts.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Analytics] 6 Ways Twitter Can Pioneer Online Advertising
    Giveaway Analytics - One thing that Twitter is terrible at right now is providing users with analytics about users that actually see and click on tweets. to attempt to get basic analytic information. Currently, only large companies are advertising on Twitter, reportedly spending as much as $100,000 for Promoted Tweets.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Analytics] Can We Save Twitter From Ourselves?
    am a digital and B2B marketer with a background in online media and analytics. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. What Will Normal Be? Your Turn.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 29, 2011
    [Analytics] 14 Tweetable B2B Social Media Marketing Statistics
    Metrics and Analytics. Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one.
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Analytics] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    Reporting and Analytics – ReadyPulse provides a comprehensive set of anlaytics and downloadable Excel reports on Instagram promotions in the following areas: Standard analytics. Advanced Analytics. Influencer (people whose shares resulted in a click) analytics. Highlights. Partcipants submit their Instagram photos.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Analytics] Branded Content Curation for B2B marketers using Scoop.It
    According to Google Analytics Scoop.it I’m not certain yet whether I am getting any SEO “Juice” out of the drastic explosion of keyword-rich content on my site – especially since so much of my search traffic shows up as “keyword not available” in analytics. Here are some of the ways that Scoop.it
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 9, 2013
    [Analytics] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    After putting these tips into practice, use social analytics to see what type of content drives engagement for your audience. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It''s not the product that''s boring. It could be the social media.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Analytics] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    ” Then watch the analytics to see how effective it is. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. So you can imagine I can’t help but notice good ones, bad ones and ones that need to just shut down and start over from scratch. What makes a GREAT website? It’s not rocket science.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 11, 2010
    [Analytics] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
    Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Day’s 5.3
  • B2B LEAD GENERATION BLOG  |  TUESDAY, OCTOBER 27, 2009
    [Analytics] Lead generation metrics should emphasize opportunities not just leads
    In order to generate leads marketers have to know how to use the analytics. I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.". Here's my response. people who raised their hands). Number of leads?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] How to Cheat at Inbound Marketing
    Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy. Want to know every last detail about how it works? Things like: What is inbound marketing? We’ve got you covered.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Analytics] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Fair enough.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics] Quick Tip: 1Password Makes it Easy to Store Passwords
    Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
  • INBLURBS  |  WEDNESDAY, APRIL 11, 2012
    [Analytics] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
    By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies. All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Analytics] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post offers a nice little cheat sheet of web traffic terms to help you truly understand what’s what so you can interpret your website analytics correctly and make well-informed decisions about your traffic data. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Analytics] Being Honest About Digital Marketing
    The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Making the Most of Social Media Analytics  (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness  (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Who is Using Twitter and Why?
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics] 42 B2B Marketing Acronyms and Abbreviations
    GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), F500 : Fortune 500.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Analytics] Hinge’s Fab Five: April 2014
    Big data and analytics are hot topics and engaging talking points in today’s professional circles, but regarding the data, how big is too big? This post’s seemingly simple solutions are derived from four straightforward questions that every executive should ask themselves as well as their analytics team. Enjoy! Greatly.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 20, 2012
    [Analytics] 5 Things To Focus On When Call Shadowing Inside Sales Reps
    Your process, analytics, reporting and your overall data quality will suffer if it’s not properly being updated and handled. Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. Don’t let them rely on data unless they know it’s good data.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Analytics] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Analytics] 4 Lies Marketers Tell Themselves
    Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them. Got more lies?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
    am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value. Assign an Owner. Your Turn.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Analytics] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Your website and blog are also the only inbound marketing tools through which you have complete control over accessing valuable marketing analytics information. Think about the limited insight you have now into the analytics of your social media channels. Make Analytics Actionable - Looking at visits isn't enough. Take control.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Analytics] The crisis in marketing education and what to do about it
    These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. can count on one hand the number of undergraduate students I have personally met this year who I thought were prepared for an entry level marketing job. Agree?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2011
    [Analytics] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2011
    [Analytics] Oracle Integrates On Demand Marketing with On Demand CRM
    Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Analytics] Data Privacy,Protection and Compliance from Silverpop Amplify
    sat in on several sessions focused on automation, analytics, and reporting.  'Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Accountability in marketing.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 15, 2011
    [Analytics] B2B Marketers to Increase Online Content, but What Kind?
    Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Here are some ideas for how to identify what content you should create.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Analytics] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. While the updated CTA rules don't directly provide analytics, the allowance of CTA copy allows you to include bitly links that you can track and analyze for cover photo engagement. but not suggesting you attend it.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Analytics] 6 Steps To Executing A Content Strategy
    Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
  • BLOG MY CALLS  |  FRIDAY, MAY 3, 2013
    [Analytics] 4 Marketing and Sales Problems Solved by Call Tracking
    Sales executives can use call recording and calls scoring to gather sales analytics. You don''t have to spend additional time wading through another analytics tool to get the call data you need. 'Mankind has a fairly high number of problems right now. Call tracking won''t solve most of them. It won''t cure a disease. Problem.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Analytics] Does Google Think Your Website Is Spam?
    Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. First, track the clickthrough rates of your search listings, which Google Analytics will provide to you if you have Webmaster Tools set up for your website.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Analytics] Mi6 Quick Tip #2
    Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 13, 2010
    [Analytics] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
    In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey&# with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010.&#. How does this work?
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Analytics] Online Marketing Trends for 2013
    More analytics." Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Design is king."
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 9, 2012
    [Analytics] Social Media Automation Mistakes
    Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. And obviously, schedule time sensitive offers accordingly.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Analytics] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. The first step to improving digital marketing results is to understand the emerging trends and best practices. But why?
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Analytics] 9% More Time Spent in Mobile Apps Than Internet [Data]
    People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Flurry measured the time people spend in apps through its own direct analytics. Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Analytics] Have a Merry Website Transition: The Complete SEO Checklist
    Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Analytics] How to Design a Killer Facebook Advertising Campaign
    HubSpot’s software, for instance, includes an analytics tool that gives you exactly this information. Google Analytics is another great tool for in-depth analysis. If you don’t have Google Analytics installed on your website, it isn’t hard to do. Set Up Your Goals. newsletter sign-up? purchased product?
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Analytics] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    It''ll be part of some higher level plan of AdWords or Google Analytics. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Also, share the post via social media using the hashtag #fridaymarketingrant. --. Yes, you read that correctly.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Analytics] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
    Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 21, 2014
    [Analytics] No, You're Not Crazy, Your Marketing IS Working Better Than it Appears
    Recently we spoke to a large enterprise that was tracking web analytics fastidiously. 'Have you ever looked at your quarter-end marketing results and thought, ''Man, our marketing has got to be working better than that!'' It doesn''t make any sense that we''ve only got x leads?!''. Your marketing isn''t getting better. Why isn''t it working?!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Analytics] 5 Islands On The Revenue Performance Management Journey
    Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Analytics] BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
      Look at online buying behavior using a marketing automation or web analytics tool to see what information is useful to a prospect when they first consider your solution, when they are evaluating different vendors, and when they are ready to make a purchase.     2.    You should too.   3.   Why?
  • VISIONEDGE  |  MONDAY, JANUARY 20, 2014
    [Analytics] Tales from the Toolbox
    They include everything from platforms and tools, to support Campaign Management, Digital and Online marketing, Social Media platforms, Marketing Analytics, workflow, Performance Management, and reporting. 'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies?
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Analytics] LinkedIn Company Page Checklist for B2B Marketing
    Monitor Traffic and Audience Analytics on LinkedI n - The last tab, analytics, is a rich resource and adds insights and value. Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. Over 100 million professionals are following more than 1.9
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Revenue Marketing Gets its First Big Conference: REVTalks
    We’ll have 36 executive-level speakers in one day talking in the areas of: Change Management, Sales & Marketing Alignment, Strategy to Execution, Globalization, Organization Structure & Team and Data & Analytics. But when ReachForce received the prospectus for REVTalks   last fall, that’s exactly what we did. Period. 
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] The Most Important Number in B2B Marketing
    A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. I often write about the importance on numbers in B2B marketing success.  But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • DIGITAL BODY LANGUAGE  |  MONDAY, APRIL 13, 2009
    [Analytics] Synopsys: Centralized Marketing Communications
    By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Analytics] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Analytics] Winning With Customers – B2B Playbook Review
    About the Author: George Hollister is a B2B Practice Leader with  SIGMA Marketing Group , a marketing analytics agency. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  I’m enjoying the many insights, smartly presented, throughout the book.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Analytics] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Analytics] Why Do Enterprises Struggle to Adopt Inbound?
    Many large companies already use a variety of analytics software plus their CRM systems for reporting, but in doing so, they''re only really seeing part of the story. Plugging in to analytics that allow for easy closed-loop reporting is vital when getting started with inbound marketing -- and for proving that it works. Deep Pockets.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Analytics] A Structured Day in the Life of an Outbound Prospecting Rep
    Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Provide them with the structure they need to really do their jobs well.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. 'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? Diversify your traffic sources.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Analytics] B2B Marketing Myth-busting, Redux
    In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers. Myth No. Wrong.  The result?  Myth No.
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Analytics] 10 Simple Strategies for Business Blog Content
    Look at Analytics -- Take a look at your website analytics. Website analytics provide a lot of information about your readers. Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. I know I, personally, have often felt this way.) Photo Credit: qisur.
  • B2B MARKETING SAVVY  |  TUESDAY, NOVEMBER 10, 2009
    [Analytics] ReTweeting: Science or Art – Is 120 The New 140?
    Even when some research indicates that ~40% Twitter traffic is “pointless babble&#  ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics.  So why the fuss to understand RTs? Consumer, etc.)
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Analytics] 4 simple truths about content marketing re-imagined
    Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? 'Content marketing is still a new field, and it remains dynamic and evolving. This article will highlight some basics to keep you current with the state of the industry. Good luck!
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 7, 2009
    [Analytics] Tools for Business Teams Doing Twitter
    Other Popular Posts: Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team. Hootsuite: Trying to be “one size fits all”:  analytics package + multi-user management package.  Personally, I like analytic options from other tools better.  Co-Tweet:    In public beta. Welcome!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Analytics] Why Sustainable Competitive Advantage is so 1990
    And it has to do with the fact that on the one hand, the analytics that form the cornerstone of traditional marketing are really changing rapidly.  also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. And you should keep doing them.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Analytics] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    It’s not really surprising that Salesforce kept its B2C platform separate, since Salesforce''s core technology isn’t engineered for the massive data volumes and analytical processing needed for B2C in general and consumer Web marketing in particular. 'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Analytics] 5 Starting Tips for New Inside Sales Reps
    In the same vein as being conversational, remember that you’re not writing an analytical essay or giving an oral report when you’re communicating with a prospect. 'It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more!
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 9, 2012
    [Analytics] Damage Control: The Marketing Metric You Forgot About
    With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent.
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