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  • BLOG MY CALLS  |  MONDAY, MARCH 16, 2015
    [Analytics] Using Call Tracking with Your Click-to-Call Campaign
    Are you gathering important analytics from your mobile click-to-call campaigns? Using our specialized tools, we were able to pull a number of additional call analytics from each phone call. However, the LogMyCalls analytics showed that only 890 of those calls actually made it through to the hotel. The Full Story. Bottom Line.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 8, 2011
    [Analytics] Service Firms that Generate Online Leads Grow Faster
    SEO, blogging and web analytics were considered the most effective online tools. Evidently that’s not the case. recently read a post on the PRSA Newswire about a study that was just completed by Hinge Marketing on 500 service companies that used online leads as part of their lead generation strategy.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 29, 2013
    [Analytics] What’s Happening in the World of B2B Online Marketing?
    With the inherent nature of digital and the analytical tools that marketers now have at their disposal, tracking and measuring the effectiveness of your B2B online marketing efforts in real-time is not only possible, it’s imperative. Your Ultimate Guide to B2B Internet Marketing Part 5: Top Five SEO Tips. B2B Web Strategy
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Analytics] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    So…How Does Universal Analytics Differ from Estimated Total Conversions? If you use Universal Analytics, you’re probably asking yourself how estimated total conversions differs from event tracking in UA. You can also watch this webinar to learn more about including phone conversion data in your web analytics. Here it is.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Analytics] Business Must Have: Social CRM apps
    For the sales people on the other end of the social media conversation, they should expect to gain vital CRM analytics through it, too. The mobile component also helped streamline CRM analytics and cut down on often time-wasting tasks, such as organizing emails into existing CRM systems, according to the report.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Analytics] 10 Things That Can Destroy an Email Marketing Program
    Analytics. Social Analytics Workshop: Measuring the ROI of Social Media. Web Analytics. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Marketing.
  • SAZBEAN  |  FRIDAY, AUGUST 5, 2011
    [Analytics] Targeting Ads Without Stalking Customers
    It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Analytics] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    According to SEOmoz's 2012 industry survey , 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. Awesome!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Analytics] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Santi Subotovsky identifies “five key elements of an effective content marketing strategy, along with a list of applications to help marketers execute on each element,” from content curation and creation through workflow management (where “platforms such as Kapost and Zerys can help”) and analytics. How I.T. Amanda F.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Analytics] Contacts Lead Scoring
    Analytics data. HubSpot has introduced an all new custom lead scoring system that is built right into their Contacts database. This should make the challenge of prioritizing the leads in your pipeline easier. Contacts lead scoring is easy to use and powerful. Social media metrics. Imported data. Engagement metrics. View Original Article
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Analytics] Using Customer Data to Inform Your Personalization Strategy
    Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics] My Leads Went Where??! – Lead Generation Horror Story #1
    One item proved challenging, and always had for the marketing team, as there was a break in the conversion tracking as the lead form submission confirmation page was coming from another domain and the analytics didn’t provide end to end insight – they’d never been configured correctly. Metrics matter. Is web traffic down?
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Analytics] Key B2B Demand Generation Strategies for 2015
    One is predictive analytics. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both?
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Analytics] A Marketing Plan for Any Business
    Technology (webinar, blog, marketing automation, email marketing, analytics, and other marketing technology that you will be using). In order to know where you’re going you need to have a good map (or good map app these days). Marketing Plan Outline: Purpose of the Marketing Plan. Metrics and Measurements. Customer Acquisition Model.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 1, 2012
    [Analytics] You’ve Got Traffic. Now What?
    That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. Congratulations! Sorry to rain on your parade but that is only half the equation. Really?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Analytics] 100 Things You Are Doing Wrong on Social Media
    You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Analytics] What Is Dark Social Media?
    Madrigal, which refers to the social sharing of content that occurs outside of what can be measured by Web analytics programs. This Web analytics firms dug into the traffic of websites and split them into two different groups. This is called Dark Social Media and it’s changing the way we think about digital marketing.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 7, 2012
    [Analytics] 9 Reasons Your Website Might Be Failing
    In January they decided they would start tracking web traffic with Google Analytics and start tracking phone calls with LogMyCalls. The best way to track this web traffic is with Google Analytics. You can sign up for a free Google Analytics in about 5 minutes. In some sectors might even be worse. Case Study in Success.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Analytics] Hubspot Review
    And finally, reporting and analytics show the business results of your activities. The result of this integration is that you get great end-to-end analytics, for example: you’ll see how much a particular search keyword contributes to revenue. Marketing departments at mid-size companies. Small Businesses. Mid-size Businesses.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Analytics] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    And this in turn requires a new kind of technology solution – one that helps them to create relationship-building dialogs across fragmented channels, one that helps them think holistically about the entire range of responsibilities of the modern marketing professional, and one that is powered by deep insight and analytics. Customer support.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Analytics] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
    They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. In Feedburner , you can find both under “Analytics.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics] 3 Tips to Support Relevance in Your Marketing Communications
    Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. "Every brand can do better to engage me," he said. Here are two key tips: 1. Integrate B2B and B2C marketing efforts. Gmail promotions). Marketing Efficiency
  • SALES CHALLENGER  |  TUESDAY, AUGUST 6, 2013
    [Analytics] Why Reps Strike Out with Customers
    Skeptics and Go-Getters are rationally-driven, and come across as analytical, logical, and objective. Does this sound familiar—your rep just came back from a meeting with a Mobilizer , who you’ve painstakingly identified as able to build consensus and drive change in the customer organization. So what really went wrong?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Analytics] Why content marketing will make your small business sexy
    Sure a firm can dive into analytics to measure traffic, find the search words people are using to find them, and the type of content they seek. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. You social media pros might call this horse and buggy stuff. Tweet.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Analytics] Must-Have Characteristics of Successful Marketers
    Analytics, call tracking and web analytics, are required to be a successful marketer today. We have a CRM, a Google Analytics account, a CMS, a marketing automation solution, a call tracking tool (can you guess which one?), and various social media tools. - Curiosity - Marketers must be curious. Why doesn''t anyone read my blog?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Analytics] Buyer Personas Gone Stale? Use Agile Techniques
    By leveraging the data from marketing automation or other sources of analytics on your website, it’s possible to get insights into what does and does not interest a buyer. Even if you don''t have a marketing automation platform, you can still use website analytics to gather how your visitors are interacting with your site.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Analytics] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Tweriod is a powerful (and free) tool that can give you actionable analytics to supercharge your tweeting. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Gallery cards that display images. Summary cards with a link.
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 20, 2011
    [Analytics] Big Data Needs Big Judgment
    You can delve into the details of their recommendations and approach by clicking on the link above and downloading the entire article, but their contention rings very true to someone like me who has been in the field of analytics (before it became BIG) all of my career.    . This is far from the truth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Analytics] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. ” “You know about BuzzFeed?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Analytics] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. This week, another start-up in the brand advocasy space, Branderati, was acquired by social media marketing/analytics company Sprinklr. The conversation has changed. Examples? Examples?
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Analytics] 6 Characteristics of Social Media Winners
    Analytical. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Subject matter knowledge is essential. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. Engaging. Empathetic.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Marketing Analytics is red hot. Customer Engagement is not a passing fad. 
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Analytics] The Biggest Question When Using B2B Social Media
    In a recent Harvard Business Review Analytic Services study, only 12% of 2,100 executives say that their companies are using social media effectively. Sometimes I become a bit skeptical when I see the huge uptake in social media by B2B marketers. Unfortunately, only 31% of those marketers said they found it effective. Will it blend? Yikes!
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Analytics] Taking B2B Marketing Mobile: The Pitfalls and Payback
    She will expand on these thoughts with panelists Nick Fuller, Director of Strategy & Analytics, eDialog; Josh Herman, Vice President of Product Strategy, Acxiom Corporation; Kate Williams, Consultant to T-Mobile, and R.J. There’s an immediacy to mobile that captures an audience as they move through their day, especially busy executives.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics] How to Power Your Sales Funnel With Video Content
    Ensure that you are tracking viewer analytics and pushing this data into your marketing automation platform. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. First off, understanding your customer is critical.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, MAY 23, 2013
    [Analytics] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. I get lots of inquiries from small businesses that begin with, “Our Website isn’t getting any leads.” You *should* optimize your site. Think of SEO as a filing system. Hahahaha.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Analytics] The Buyer’s Journey Is Going Digital
    Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. ” . ” Design. Deliver.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Analytics] Customer Service Kings: 3 Strategies All Businesses Can Employ
    Amazon, Chick Fil-A, and Trader Joe’s all earned spots on the 2014 Customer Service Hall Of Fame by Zogby Analytics and 24/7 Wall St. Market analytics firm Kissmetrics recommends hiring only people that fit your culture and are familiar with your company’s values and mission. Comcast profits were $1.99 for their excellence.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 15, 2013
    [Analytics] B2B Marketers – How to Make Your Website Mobile-Friendly
    Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices. Choose a strategy.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics] The Only B2B Content Marketing Battle Map You Need
    The key performance indicators outlined on the above chart are easy to measure/monitor and should serve as solid marketing analytics to guide your ongoing content marketing efforts. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. What do you think?
  • DIGITAL VOICES  |  TUESDAY, AUGUST 21, 2012
    [Analytics] Branded Content Curation Strategy for B2B marketers using Scoop.It
    According to Google Analytics Scoop.it has now become a primary source of referral traffic to the site. In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Results?
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics] 5 Core Competencies Driving a Modern Marketing Strategy
    Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. Analytics – Measurement always has been a core component of determining marketing effectiveness. By Amanda F. Batista, Guest Post. The first is typical demographics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Analytics] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    Before predictive analytics was really applied to marketing, tracking digital body language was the only way to monitor engagement and intent. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Ensure Tight Alignment with Marketing.
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Analytics] 18 reasons to listen to social media before you leap
    Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is Image via CrunchBase. Decide for yourself. Increase awareness?
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics] Call Tracking Collective: Agencies, Ad Performance and Sales
    Integrating with Analytics and CRM Platforms. The study was performed by extracting data from millions of phone calls using Conversation Analytics and determined several significant events that improved conversion rates. This post examines the value of call analytics in relation to ad performance. We like call tracking.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Analytics] How to Measure and Analyze Your Facebook Presence
    It's important to realize that Facebook provides its own analytics data for every business Page created on its platform. This data, called Facebook Insights, provides Facebook Page administrators with analytics data about Page visits and engagement. Get your free copy here ! Page Overview Metrics. User Demographic and Activity Metrics.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 12, 2010
    [Analytics] Savvy Week in Review - March 12
    11 Free Tools for Social Media Optimization - by @leeodden via @toprank Here's a very handy list of social media and SEO tools that can be used for research, marketing and promotion or analytics. From where we're sitting, time seems to be flying by. If you're looking for a reason to take a breather, we've gathered eight good ones right here.
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Analytics] New Tool to Measure Web Presence Optimization
    While there are many excellent tools available for social media and PR monitoring, SEO keyword research, website analytics, and other specific functions, there‘s nothing that provides a unified high-level view of web visibility to support strategic decision-making.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Analytics] 4 Dimensions of Effective B2B Marketing Plans
    Being able to evaluate these scenarios in one place simplifies the process and puts these analytics to good use — showing you where to get more bang for your buck. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Demand Modeling.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Analytics] Shareaholic Becomes a (Top Notch) Content Curator
    ” The company’s products include tools for browsers, websites (including WordPress plugins ), analytics and developers. Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Parenting. Fitness. Social Media Marketing.
  • HUBSPOT  |  MONDAY, AUGUST 20, 2012
    [Analytics] New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]
    Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Either scroll straight down to the infographic, or read through some additional analysis below. How Marketers Are Using Social Media in 2012. This comes as no surprise. EST. Register here
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics] A New Generation of Business Intelligence – For the Front Lines
    Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. BI has become a required technology for CFOs, COOs and operational management. It’s changed our lives as consumers. Sales 2.0
  • SAZBEAN  |  SATURDAY, OCTOBER 1, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of October 2, 2011
    Ways Google Analytics Will Improve Your Small Business Website  (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many  (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More  (Marketing Profs). Social Fresh).
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Analytics] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It Would your boss do that for you? These companies get it.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Analytics] Follow this ONE EASY TIP to Increase Phone Sales by 217%
    The conversation analytics team here at LogMyCalls has analyzed millions of phone conversations and have made some stupendous discoveries, but this one will change the practice of talking on the phone forever. Remember, the left side of the brain is logical, analytical, mathematical, and fact based. times. times. times. Honestly.
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Analytics] How to Use Surveys to Create Better Content
    They include: Using analytics to determine what your audience’s behavior reveals about their favorite content. You might be asking yourself, do you really need a survey if you’ve got analytics set up? Engagement is the secret sauce of digital marketing; every marketer wants more of it. Outrageous images can work. It is also risky.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics] 5 Steps To Emails That Get You New Customers
    This usually requires some prior analytics or understanding of your target audience. Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. The Email should be simple and concise.  The Action Button must be Specific. 
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Analytics] 3 Top Social Automation Tools
    The ManageFlitter Pro account, starting at $12/month, is almost the same but you’ll need to buy all of your Remote Management credits and you’ll not get the suite of analytics, reporting, tweeting, and engagement tools that MF offers. Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite.
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 19, 2013
    [Analytics] 6 Ways To Supercharge Your Demand Generation Machine [Infographic]
    Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, social media and lifecycle marketing. ( See the complete release here ). _. Demand generation is not simply an ad hoc email campaign or a one off webcast. Click to open ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Analytics] The Global State of the Mobile App and Push Notification Markets
    According to data from Flurry Analytics the time spent on apps has increased from 2013 to 2014 from 80% to 86% while conversely the time spent on the mobile web has decreased from 20% to 14%. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Direct sales. Ecommerce. Timely.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Analytics] 10 Customer Experiences You Need To Deliver Today
    data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience. 5. This activity means you need to build a trusting relationship with a great brand experience – using social, mobile, analytics and cloud technology – making it easy for others to communicate their trust.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 28, 2014
    [Analytics] 3 Reasons You Should Use Website Visitor Tracking
    Visitor tracking vs web analytics. Are “web analytics” and “website visitor tracking” the same thing? Website visitor tracking is a specialized subset of the generic category called Web Analytics. They’re interrelated and complementary, but not all web analytics tools offer website visitor tracking. Improve lead quality.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics] 4 Ways to Reduce Campaign Costs With Call Tracking
    Start figuring out what happened on the call by using Conversation Analytics. That''s a metric Conversation Analytics can extract. Sometimes marketers wait far too long to take action on the data they''re gathering from their analytics tools. Marketers use call tracking for a variety of reasons. How much is a call worth to you?
  • SYNECORE  |  TUESDAY, DECEMBER 11, 2012
    [Analytics] Integrated Digital Marketing: Lessons From the Cat Food Aisle
    As my brain’s analytical impulse kicked in, discounted pricing offers and compelling brand titles caught my attention. Finally, regardless of success or failure, businesses should review data analytics and elicit customer and sales team feedback to constantly refine their messaging. Yesterday evening I was one such consumer.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Analytics] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Sounds great, right? Marketing automation is also not a content generator-.
  • BLOG MY CALLS  |  FRIDAY, MAY 10, 2013
    [Analytics] Don’t make out with a dirty pirate that looks like Michael Bolton. Use call tracking.
    In honor of them, we’ve created our own chain of events to show what happens when you don’t measure marketing analytics, use call tracking, or prove return on advertising spend. Corporate marketers: When you don’t track your marketing analytics, you approach marketing with a shotgun. Track your marketing analytics.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 11, 2013
    [Analytics] Measuring Customer Engagement in a Matter of Minutes
    Fulfilling that mission requires fan-level data; advanced analytics and segmentation; and targeted activation efforts to drive acquisition, engagement, and loyalty.  Engagement.  It’s a concept that we in industry love to debate.  I hope you won’t judge me if I side-step the arguments. 
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    They started to incorporate data mining and marketing analytics into their strategies, using sophisticated tools to gather and make sense of all of this valuable marketing intelligence, and to then use it to make smarter, more focused marketing decisions. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Measure pin success with analytics : Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic your site gets from it ? Pinterest analytics can tell you. Watch this primer video and read this post to learn more about Pinterest analytics. Cool right? business. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Analytics] The crisis in marketing education and what to do about it
    These week-long seminars (offered in a variety of formats including online) focus on the hottest topics like digital marketing , social media marketing , and marketing analytics. How bad is the problem? One marketing professor told me that his department head demanded that he quit blogging and focus on publishing academic papers. Agree?
  • LEAD VIEWS  |  FRIDAY, OCTOBER 21, 2011
    [Analytics] Drip By Drip Convert Your Leads!
    Related posts: Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads Your website analytics tool tells you, there are thousands of. Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads Your website analytics tool tells you, there are thousands of. How to develop a drip marketing program?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Analytics] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Topic #1 — Lead generation is king.
  • VISIONEDGE  |  TUESDAY, JANUARY 7, 2014
    [Analytics] Translate Data into Business Value with These Four Tips
    This means we need to have the analytical skills and capabilities to identify and relate the patterns found in the data, the information, to our business operations. . This ability to understand the relationship between data and knowledge is essential for marketers that want to be able to tap into the power of data. Prepare to act.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 7, 2012
    [Analytics] What Really Creates Marketing Automation Success: Data from Gleanster
    Both groups rated having an analytical culture as the fourth-most important value driver, while listing outside help, change management, and organizational resources as the least important. Although I’m obviously biased, I do think it’s an excellent product and highly recommend it. This is a really interesting divergence. Back to the data.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Analytics] Mi6 Quick Tip #2
    Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Analytics] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    Why You Need Marketing Analytics, Not Web Analytics. Most marketers only use web analytics and not marketing analytics. 2012 was an amazing year in marketing. In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7 million visitors , and accumulated almost 80 thousand comments.
  • INBLURBS  |  FRIDAY, MAY 11, 2012
    [Analytics] Who get you more business leads Google+ or Pinterest?
    But what are these analytics which led to these decisions? Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. Identifying the right Social Media Sites for business.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Analytics] Messaging Masters: Ensuring Everyone Gets What They Need
    Data driven marketing is tedious so we’ll mix up the creative with the analytics in coming posts. Marketing messaging can mean a lot of things. Positioning Statements, Message Maps, Taglines, Mission Statements and more fall into the Messaging category. Let’s start with Positioning Statements –. the target audience. primary benefits offered.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Analytics] 8 Mistakes Brands Make With Instagram
    According to TOTEMS Analytics , Quest Nutrition grows in follower count by roughly 15k / month. According to TOTEMS Analytics , Taco Bell grows in follower count on Instagram by roughly 6k / month. According to TOTEMS Analytics , MAC Cosmetics grows in follower count on Instagram by roughly 231k / month. Who’s doing it right?
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 20, 2013
    [Analytics] Mobile Click-to-Call Case Study: Google AdWords Metrics #Fail
    These calls generate revenue for Holiday Inn Express and provide valuable mobile marketing tests and call analytics for LogMyCalls. This allowed LogMyCalls to gather call analytics data. However, our call analytics platform found that only 896 calls (48.3%) were actually completed (rang at the hotel). Analysis.
  • CONFLUENT FORMS  |  TUESDAY, JUNE 18, 2013
    [Analytics] Google+ Local Pages are your new Landing Page
    We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
  • SYNECORE  |  WEDNESDAY, MARCH 26, 2014
    [Analytics] SLA Development: The Marketing Two-Way Street
    The first step to setting the responsibilities of your marketing team is to look through current analytics for that department. Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Analytics] Are You Obsessed with the Social Small Stuff?
    You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. Ninety-nine percent of the time, I enthusiastically answer these questions. Listen.
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 24, 2012
    [Analytics] Top Internet strategy, marketing and technology links for the week of March 24, 2012
    Three Social Media Measurement Tools that Save Time, Money and Heartburn  (Web Analytics World). Here are the top Internet strategy, marketing and technology links for the week of March 24, 2012… How to Make Your Tweets More Trustworthy  (Mashable!). Ethics and Social Media: Where Should You Draw the Line? Mashable!). eConsultancy).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Analytics] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    10 considerations when building a website in this brave new Social World  (Web Analytics World). Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). Mashable!).
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Analytics] Content Marketing Manager Job Description
    Experience with wordpress, Google analytics, Slideshare, and the top social channels. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics] The 2014 Digital Marketing Ecosystem
    How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? They’ll be able to come in, ask many questions, identify the company goals and then say something like, “You need the infrastructure SalesForce CRM, HubSpot Marketing Automation, WordPress CMS, Google Analytics, and Unbounce.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Analytics] Lessons From the Best Marketers of the 2012 Inc. 5000
    giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. Let's take a look at someone who could value from some improvement with their Analytics. This week, Inc.com announced the 2012 Inc. Let's dive in!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Analytics] The Un-Tapped Value of Employee Social Capital
    Social ROI has become a hot buzz word in the industry and corporations are finally figuring out how to apply social analytics and really derive actionable insights from social media conversations. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Let’s dig in a bit.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 12, 2012
    [Analytics] Forrester Forum + CI Readiness = Comfortable Shoes?
    Available at the Forrester Forum in the Quaero booth (#210), the Accelerated Customer Engagement (ACE) assessment tool asks questions across three core dimensions:  1) Strategy & Analytics; 2) Data and Technology and 3) Organization & Process.  They would place someone's foot on a "bench" and mark it out to make the pattern for the shoes.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Analytics] If you don’t stop sending unsolicited emails, then you won’t be successful
    It remains the most cost-effective way to communicate with your customers and prospects.In a recent survey, we asked marketing professionals what features would improve their email results.They all told us “ more data and analytics.”That’s Adjust your campaigns on the fly with real-time analytics reports. ” Jill’s right.
  • INBLURBS  |  FRIDAY, APRIL 12, 2013
    [Analytics] 5 Jobs for Tomorrow’s Customer Service Team
    The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
  • WORKFACE  |  MONDAY, JUNE 4, 2012
    [Analytics] 5 Cool Social Media Tools to Help You Expand Your Small Business
    and more, you can schedule posts and view detailed analytic reports as well. Guest Post by Alicia Ranch-Traille. For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If that sounds like a lot of work, it’s because it is a lot of work.
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