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B2B MARKETING TRACTION I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest
| THURSDAY, OCTOBER 25, 2012
analytics is more critical than ever. When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. Writing. Last I heard, the blog abandonment rate was 95%.)
HUBSPOT 20 Marketing Tricks to Get Your Kids to Simmer Down
| TUESDAY, JULY 3, 2012
You spend your whole day trying to figure out what your customers want based on lead intelligence and marketing analytics. Are you all pumped up for the 4th of July holiday? The sun's shining (here, at least), your work week is punctuated by a much needed respite, and. oh yeah, the kids are loose. When does school start up again? 2) Newsjack.
HUBSPOT 10 Habits of Top-Notch Content Creators
| TUESDAY, JANUARY 10, 2012
How to Hone It: Track your blog analytics on a regular basis to identify how different types of content are performing. Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation. Do you have it? Have no fear! 10 Qualities of Top-Notch Content Creators.
INSIGHTIQ BLOG Thoughts From the Cable Show: Consumers Are Front & Center
| WEDNESDAY, MAY 30, 2012
In 2010, just in time for the World Cup, ESPN Research+Analytics launched ESPN XP , a groundbreaking cross-platform research initiative, which “utilized data from 15 research suppliers to measure media usage and advertiser effects across all media platforms - TV, Radio, Internet, Mobile and Print.” see it, buy it a la Fashion Star).
MODERN B2B MARKETING Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
| WEDNESDAY, FEBRUARY 22, 2012
These analytics should be powered by a time-series data mart to provide stable data and more importantly insights into trends over time. by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Always a good idea.).
LOOPFUSE Size Doesn't Always Matter (Market Size) « Loopfuse Marketing.
| WEDNESDAY, OCTOBER 13, 2010
You don’t need to get overly analytical, but want to identify the obvious warning signs. Size Doesnt Always Matter (Market Size) October 13th, 2010 by Marcus Tewksbury Just because a market is big does not mean it’s desirable. When evaluating entering a new market it’s important to try and assess the space’s future prospects.
B2B IDEAS @ WORK The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II
| TUESDAY, NOVEMBER 23, 2010
Radian6 offers social CRM and web analytics integration, and is built for enterprise-level scalability. In my last blog , I explained how to pull together an effective social media strategy; now it’s time to check out the tools you’ll need to monitor your efforts. relevance?). Sysomos also offers a free demo. primary elections.
B2B IDEAS @ WORK What’s the next big idea in B2B?
| THURSDAY, DECEMBER 9, 2010
TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. It’s a question you may often think about – I sure do. As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Then I had another idea. No more silos.
MODERN B2B MARKETING Moneyball – Another Name for Marketing Automation
| TUESDAY, SEPTEMBER 4, 2012
They call this analytical process “Moneyball.” by Kelly Waffle I just finished watching the movie “Moneyball” starring Brad Pitt for the umpteenth time. During the movie I realized that this movie should appeal to marketers as much as baseball fans. It’s all about metrics and performance. Do I care if it’s a walk or a hit?”
SOCIAL MEDIA B2B B2B Marketing and Social Media Dashboard Systems
| WEDNESDAY, SEPTEMBER 22, 2010
Some features that users should explore (if you haven’t already) include its ability to publish to multiple platforms, schedule updates, team collaboration tools, task assigning, real-time result tracking and web analytics integration. This post will cover HootSuite and Sendible. HOOTSUITE. You can learn more about Hootsuite at [link].
HUBSPOT The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
| SUNDAY, JULY 29, 2012
He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. Oh man, how good does that egg look? It got me thinking. Alright then.
MODERN B2B MARKETING How to Create an Amazing Content Resource Center
| MONDAY, FEBRUARY 4, 2013
KISSMetrics is a customer web analytics solution. by Jon Miller Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). And nobody wants that for their beloved content, right?). Some Examples.
HUBSPOT 4 Ways to Keep Your Marketing Database Fresh and Flourishing
| MONDAY, AUGUST 1, 2011
Also, use behavioral analytics to get the right info to the right contact at the time of need. Various sources agree that the average contact database churns at a rate of 25-30% per year (Sources: Lyris , Constant Contact , MediaPost , MarketingProfs ). and only realize too late that they've loved their list into oblivion.
HUBSPOT 7 Ways to Improve Your Marketing in 60 Seconds or Less
| WEDNESDAY, NOVEMBER 2, 2011
The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Respond to a comment, post, or tweet. ” or “Glad you liked our ebook!” Follow these tips.
HUBSPOT 14 Unique Types of Content Every Marketer Should Try
| THURSDAY, JUNE 21, 2012
Try incorporating animated GIFs on your website and landing pages (as we've done with the GIF to the right to show off pages of one of our marketing analytics ebooks ) to enhance your content and stimulate your visitors. You probably already know that you need to regularly create content to succeed in inbound marketing. 1) Animated GIFs.
BLOG MY CALLS Google Adwords Call Extensions: How Do They Work?
| TUESDAY, AUGUST 7, 2012
That way you can track how many calls each ad is generating—thus, tracking conversion rates and analytics data. Our point is simple: you have to use some phone number in the Google Adwords call extension, why not use one from us that can give you all sorts of call analytics data to improve your marketing? Yes it is. Why should I do it?
BLOG MY CALLS 6 Ways to Use Webhooks and Call Tracking for Marketing Automation
| THURSDAY, MARCH 28, 2013
6) Score leads and prioritize sales activities based on conversation analytics. While the phrase “webhook” has been around since 2007, it was mostly uttered by developers and programmers. We unabashedly fall into this camp. Why are webhooks getting more popular? Online SaaS and PaaS are exploding. Enter stage right: webhooks. It’s like magic.
ILLUMINATING THE FUTURE Why Unify B2B Marketing? Poe Knows
| MONDAY, OCTOBER 26, 2009
Other times, it's the left-brain analytical types, those who claim they can measure everything they do, who rule the roost. One interesting thing about marketing is its capacity for wide pendulum swings. Sometimes, it's the right-brain creatives, those who help us re-imagine the world, who hold the power. Make their own choices and decisions.
CONTENT MARKETING TODAY New Example of B2B Content Marketing at Work
| FRIDAY, MARCH 30, 2012
Business Innovation at SAP features informational and thought leadership content on various technology including mobility, analytics, and cloud computing. Written by Amanda Maksymiw. am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. That is impressive! Read more @OpenView Partners.
HUBSPOT The ABCs of Off-Page SEO Tactics
| WEDNESDAY, AUGUST 25, 2010
Also review your website analytics for referrers as an indicator of traffic from article directory sites.? The following is a guest post by Tina Rawlins. You can follow her on Twitter at @googlegirl or read her blog. So what can companies and marketers do to sift through the noise of link building and Off-Page SEO. Be Clear and Direct.
MODERN B2B MARKETING The Search for B2B Marketing Superstars
| FRIDAY, OCTOBER 8, 2010
Management (Analytics, Compensation Management, Territory Alignment). Conference awards hashtag for Twitter: #SM20award. In one of the Modern B2B Blog’s most popular posts, Jon Miller encouraged marketers to tout (among other things) awards as part of a strategy to appeal to buyers who are stressed about budgets. Awards. Best Sales 2.0
FIFTH GEAR ANALYTICS Sales Enablement 101 – Getting Started.
| MONDAY, SEPTEMBER 20, 2010
Call Center Optimization Through Better Marketing Analytics. Kyle Milko. Simply put, Sales Enablement is about providing an organization’s sales force with the information needed to increase sales. With today’s mobile devices, sales professionals should have this information literally at their fingertips. Obviously much easier said than done.
DIGITAL B2B MARKETING Is Free Costing You Your Social Media Reputation?
| TUESDAY, JUNE 7, 2011
am a digital and B2B marketer with a background in online media and analytics. Advertised Price: Free. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media? Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much.
BLOG MY CALLS The 7 Top Ways Marketers Annoy Their Boss
| TUESDAY, APRIL 16, 2013
Web analytics solutions, CRMs, lead management solutions, and call tracking platforms provide simple ways to gather ROI data and demonstrate data to your boss. Analytics gathered from call tracking and web analytics solutions should guide decision making, campaign spend, and general marketing strategy. Don''t annoy your boss.
YOUR SALES MANAGEMENT GURU CRM: 15 Years Later, now a friend
| SUNDAY, JANUARY 15, 2012
3. Analytics and marketing automation turned SFA data into gold – It wasn’t that long ago that sales force automation was primarily a glorified contact management system with some extra data tracking capabilities. SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. My comments are first. by Lauren Carlson. December 14, 2011.
HUBSPOT 3 More Critical SEO Mistakes You Are Making
| THURSDAY, OCTOBER 14, 2010
Not only is it a bad SEO practice , but it will make it very hard to read your analytics reports later. You’ll be more interesting to your readers, the search engines, and your analytics will be more legible. Use, But Don’t Abuse Geographic Search Terms. Then think about your website’s geographic keyword placement.
SAZBEAN The Quintessential Qualities of Modern Marketing Design
| WEDNESDAY, JUNE 27, 2012
But I also understand why not all marketers are fully embracing visual content — because unless you’re design-minded (and let’s face it, many of the best marketers are staunchly analytical), identifying the qualities of amazing design is a challenge. Let’s get down to brass tacks. People like pretty pictures.
TRADESMEN INSIGHTS Tips on How to Get the Most out of Social Media Marketing
| WEDNESDAY, JANUARY 5, 2011
Since much of this also plays into analytics, measurement is also possible through Google Analytics and other similar programs. This is a guest post from Marc Levine, social media director for RiaEnjolie , a website developer for small business owners. Marc shares some best practices he uses to get the most out of social media.
LOOPFUSE Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
| FRIDAY, OCTOBER 15, 2010
Lead Scoring: Deliver Pre-Qualified Leads to Sales October 15th, 2010 by Cindy Ryan I recently attended the Atlanta Salesforce User Group where Loopfuse was sponsoring and one of my founders, Roy Russo , was speaking. The topic on hand – enhancing your CRM with Loopfuse. One of his first comments was “what makes a lead qualified?” LoopFuse ,Inc.
HUBSPOT 7 Secrets to Outsourcing a Killer Content Creation Team
| MONDAY, MAY 21, 2012
While there may be other best practices you hit on based on your research, but it should definitely explain the importance of list segmentation, email design, copywriting best practices, personalization, and performance analytics. 1) Invest Time in Learning the Platform. So what's the next natural step? Outsource it! Thank you!
CUSTOMER EXPERIENCE MATRIX MMA Modernizes Marketing Mix Models
| THURSDAY, JANUARY 31, 2013
good place to start is Marketing Management Analytics , known to its friends as MMA. I’ve been spending a lot of time recently looking at marketing measurement systems. This means that you, Dear Reader, will be spending a lot of time reading about them. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.
MODERN B2B MARKETING 5 Ways Your Email Platform is Holding You Back
| THURSDAY, JANUARY 10, 2013
They brought some fantastic new things to the table – like instant (if basic) analytics – and did a good job of automating some of the manual processes behind standard email blasts. by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. It’s your technology. 2) One-off campaigns.
HUBSPOT Inc. 500 Companies Score Better Than 70% of Websites [Data]
| TUESDAY, AUGUST 23, 2011
Because data and analytics are in our blood, we thought it would be interesting to see what would happen when we analyzed the companies on the Inc. This morning, we announced that HubSpot made it onto the Inc. 500 Fastest Growing Companies List. 500 list with HubSpot's Website Grader. We came up with some interesting results.
HUBSPOT Every Marketer Should Spend the Week of Oct 3 in Boston
| SATURDAY, SEPTEMBER 18, 2010
Analytics Schmanalytics: How Neuromarketing Will Change the Future of Marketing Analytics. Boston has long been known for its world-class universities, and the talent that has come through those institutions has helped to drive the creation and innovation of some of the world’s best companies. at 12 p.m. at 6p.m. at 8 a.m.
MODERN B2B MARKETING Afternoon Keynotes Energize at Marketo Summit (Live Blog)
| WEDNESDAY, MAY 23, 2012
We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco. Awesome. OK, back to the conference. Inspiring words!
MODERN B2B MARKETING SlideShare Basics – A B2B Marketing Cheat Sheet
| WEDNESDAY, APRIL 20, 2011
SlideShare PRO packages offer features above and beyond the free version, including analytics, more control over branding, removal of advertising, and lead generation campaigns. by Katie Byrnes Is your company leveraging SlideShare to its fullest? What is SlideShare? Leveraging SlideShare Content. See [link] for more info.
MODERN B2B MARKETING 19 Unmissable B2B Marketing Blog Posts
| MONDAY, OCTOBER 4, 2010
We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between. Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game.
TRADESMEN INSIGHTS QR Codes: Are Manufacturers Missing an Opportunity? Part 2
| WEDNESDAY, NOVEMBER 24, 2010
With most QR codes, you can track traffic by using Google Analytics to track the codes with unique URLs for each Tag. With just Google Analytics, we only see how many people went through to the URL. Yesterday, Aylie Fifer from Sonnhalter gave us an overview of what QR codes were and how they can be used. Microsoft Tags: [link].
WEBBIQUITY Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
| TUESDAY, FEBRUARY 7, 2012
Aaron Wall presents an infographic titled “How Google Killed the Long Tail,” which delves into topics like spell correction (sometimes a friend, sometimes not), Google Instant (ugh), query freshness and “not provided” keywords in Google Analytics (boo, hiss). We’re all hungry for data. hours to 6.3 for the year).
HUBSPOT Why is My Website Traffic Down?
| MONDAY, JANUARY 31, 2011
Luckily, with the right analytics tools and a little marketing insight, you can understand what the dip means, why it happened, and make a plan to grow your traffic. Tools like HubSpot’s Sources application can make this very easy, and it’s still possible to do in Google Analytics or other tools with a bit of work.
BIZNOLOGY Do you know how to calculate your conversion rate?
| THURSDAY, SEPTEMBER 8, 2011
First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Having an analytics system and not using it regularly is like having an extra car in your garage that you don’t drive. think the real problem is that marketing analytics are still too hard for the average person.
HUBSPOT Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
| SUNDAY, DECEMBER 30, 2012
Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon. How long have we been asking for Google+ analytics? 2012 is wrapping up, and 2013 is cruising in, full speed ahead! Have you gotten your marketing plan all sorted out to start the new year off with a bang? So how about we lend you a hand? What do you say?
HUBSPOT 98% of Americans Distrust the Internet, And Other Marketing Stories of the Week
| SUNDAY, JULY 22, 2012
The addition of some pumped-up analytics isn't too bad for marketers looking to utilize the network, either. Did you hear? We just celebrated HubSpot's 6th birthday on Friday! We're still reeling from the realization that, well, we're not a little baby startup anymore (or maybe it's just from all the free beer at the party we threw).
SYNECORE Why Every Business Should Have a Responsive Web Design
| THURSDAY, APRIL 11, 2013
For mobile to be defined in terms other than “device,” say as “location,” marketers would have to start re-classifying their analytical metrics, somehow tracking location-based, rather than device-based, consumer behavior. 'Virtually every day new research comes out underscoring the rapid consumer shift to mobile. THE INTERNET OF THINGS.
WEBBIQUITY Book Review: Optimize
| MONDAY, NOVEMBER 5, 2012
” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.” The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone.
HUBSPOT Answers to Your Top 10 Questions About Facebook #FB4Biz
| FRIDAY, JUNE 1, 2012
Check out our free guide, How to Monitor Social Media in 10 Minutes a Day for some other tips, and if you're ready to graduate to a paid social media monitoring tool that incorporates additional social media marketing tools and integrates with your other marketing tools and analytics, we happen to sell all-in-one software for that!
HUBSPOT 11 Clever Ways for Marketers to Reconvert Their Leads
| WEDNESDAY, JUNE 27, 2012
If they're on your blog, on the other hand, (which you know through your analytics generates a lot of first-time site visitors) a more top-of-the-funnel offer such as an educational ebook is probably a better fit. For HubSpot customers, the Conversion Assists tool and the Landing Page Analytics tool can both help you conduct this analysis.).
WEBBIQUITY Seven Guides to Better Copywriting
| THURSDAY, FEBRUARY 16, 2012
Adam Singer contends that it’s no longer enough for copywriters to have a strong grasp of their subject matter and a flair for language; they now also need to understand and be able to apply analytics to their writing. In this age of inbound marketing, content is king. But good writing isn’t easy. How does the pattern work?
B2B IDEAS @ WORK B2B Mobile Marketing – Are we there yet?
| TUESDAY, MAY 1, 2012
Review your web analytics to see current metrics for mobile devices to gauge what your customers are using. At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3
HUBSPOT 7 Components That Comprise a Comprehensive Brand Strategy
| THURSDAY, MARCH 8, 2012
At the start of each new campaign, check your marketing analytics for branded and organic search. Your brand’s strategy should be based on company goals. And just like James Bond wouldn't have gotten too far without a plan, your business will eventually hit a wall without a cohesive brand strategy. Tie Your Brand to Your Business Model.
DIGITAL B2B MARKETING It’s Not Rational, B2B Marketing Needs to Get Emotional!!
| THURSDAY, JULY 7, 2011
am a digital and B2B marketer with a background in online media and analytics. This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. B2B buying is complex because the products are complex. In B2B, buyers are incredibly knowledgeable, but they simply cannot be certain.
MODERN B2B MARKETING Marketing in a Downturn Part 2: Content, Content, Content
| MONDAY, APRIL 23, 2012
With the latest marketing ROI analytics , you don’t have to wait for a campaign to finish before you start looking at the results – you can watch its impact in real time. by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Read Part 1: Lead Generation and Nurture.).
HUBSPOT How to Cater Your Marketing Strategy to Different Social Networks
| THURSDAY, OCTOBER 20, 2011
Use analytics as your guide. Just as all audiences are not the same, neither are all social media sites. Every social network has its nuances, whether it be in the way users behave, connect, or share within that network's particular environment. Think about it. If Twitter were like LinkedIn, would you still 'follow' as many people?
HUBSPOT Top 5 Inbound Marketing Articles to Start the Week: Stand Out
| MONDAY, JULY 12, 2010
How to Hire a Good Web Analytics Person. Thinking of hiring someone to manage your web analytics ? Web analytics is important. Marketing Takeaway: The decision to hire a web analytics person is a smart one; just make sure they're a good fit with your business. Be a Kid Again and Make Your Blog Stand Out. Awesome!
MI6 MARKETING AGENCY The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
| WEDNESDAY, DECEMBER 1, 2010
Chart: Twitter Analytics Sneak Peak, Timeline Activity (Source: @mongoosemetrics via/@mashable). Chart: Twitter Analytics Sneak Peak, Promoted Tweets (Source: @mongoosemetrics via/@mashable). Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15. Monday. Friday.
MARKETING ACTION Herding cats? The Hidden Costs of Multiple Marketing Tools
| MONDAY, MAY 20, 2013
How many of you are looking at your Google Analytics and wondering who those people are? 'The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. But on the flip side… How do you use these tools so they augment each other?
MODERN B2B MARKETING CEO Perspective: Marketing as a Revenue Driver
| WEDNESDAY, SEPTEMBER 1, 2010
He talked about the changing roles of marketing and sales in today’s modern revenue cycle, and shared tips for how CMOs can change use marketing analytics to earn a seat at the revenue table. The trouble is, talking about marketing analytics is hard. Here at Marketo, we believe all of this is changing. And he does. The
HUBSPOT From Competition to Bribery: Convincing Coworkers To Blog
| FRIDAY, NOVEMBER 5, 2010
At HubSpot we use our Blog Analytics tool to publish a top 10 list every week of our top bloggers for the past 30 days. Many marketers have bought into the idea that blogging is a valuable part of the overall inbound marketing strategy. This post builds off of the great blogging startegies shared in the Inbound Marketing book. Does this work?
EB2BLEADS IT Sales Lead System Captures And Converts More Profitable Leads
| MONDAY, JUNE 13, 2011
Marketing analytics were crucial in determining what campaigns had been effective or unsuccessful. Viridity attracted over 350 leads in just 6 months with a 15% visit to lead conversion ratio on its landing pages. Who Is Viridity ? What Was Their Lead Generation Challenge ? How Did They Improve Their Lead Generation ?
HUBSPOT Is Email Marketing Dead?
| THURSDAY, AUGUST 4, 2011
Over the last couple of years, companies have started connecting emails to website analytics and CRM systems to automate communication based on certain triggers. In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day.
WEBBIQUITY Best Website, UX and Mobile Design Guides and Tips of 2011
| WEDNESDAY, MARCH 28, 2012
The 10 most common Landing Page Optimization mistakes by Web SEO Analytics. Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. And with the rapid increase in use of mobile device browsing, sites have to be readily adaptable to different screen sizes. From 2008.”
THE EFFECTIVE MARKETER Ten Tips On How To Promote Your Website Through Content
| TUESDAY, MAY 1, 2012
Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. Note: This is a guest post by David Tully. See his bio at the end. The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics.
HUBSPOT Answered: 10 Questions About Website Redesign
| MONDAY, OCTOBER 11, 2010
What analytics of competitors should we watch? Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. Where should your blog live? bookmarks. Graphics matter.
HUBSPOT Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week
| SUNDAY, JUNE 24, 2012
As data-driven inbound marketers, it's all too easy to get caught up in data and analytics when making marketing decisions. Given the summer heat we've experienced this past week here in the Boston area, I was tempted to rename this week's roundup the 'Marketing Campfire.' Unofficially, I think I will. Confirmed: Google Panda 3.7 The lesson?
INSIGHTIQ BLOG Telecoms can learn from Travel and Hospitality industries
| FRIDAY, MARCH 30, 2012
I was recently listing to and interview of Caesars Entertainment Corporation CEO Gary Loveman, where he was talking about how his casino use analytics to power customer experience and not by just looking at value or profitability of customer visits. Thus Player B would be more likely to return and in the long run be a more valuable customer.
FIFTH GEAR ANALYTICS Twitter and Your Brand: Should You Tweet It or Beat It?
| FRIDAY, AUGUST 20, 2010
About the Author: Barb Coté serves as the Creative Director at marketing analytics company, SIGMA Marketing Group. Barb Coté. If you’re addicted to crafting the perfect 140 character tweet haiku, you can thank — or curse — Twitter creator Jack Dorsey.” great story to go along with these stats is in this week’s Billboard Magazine.
HUBSPOT Boston's Best Marketing Week Ever
| WEDNESDAY, JULY 20, 2011
Among some of the speeches you will hear at IMS 2011 are Chris Brogan’s “The Changing Role of the Trust Agent,” which will tackle the increasing need of using varied analytics and metrics to demonstrate marketing value. These days, there are hundreds of self-proclaimed marketing gurus online. So pack up and see you there!
HUBSPOT 9 Pet Peeves to Avoid in Your Pinterest Marketing
| TUESDAY, JUNE 12, 2012
This way, you can see exactly how many visits are coming from Pinterest, and if you have closed-loop analytics in place through software like HubSpot , you can also track how many leads and customers were generated from that Pinterest referral traffic, too. Here are the top 9 Pinterest marketing peeves and how you can avoid them.
HUBSPOT What the Future Holds for Business Blogging
| THURSDAY, MAY 23, 2013
As a result, more marketers will start to measure the ROI of their blogging efforts using closed-loop analytics -- to understand their blog''s impact on lead generation and customer acquisition and tie their business blogging efforts to the bottom line. 'Lately, the whole marketing community is abuzz about content. And rightfully so.
LOOPFUSE The Value in Free Marketing Automation
| TUESDAY, JULY 6, 2010
The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. So allow me to rain on the price-gouging parade. Forever.
HUBSPOT Top 5 Inbound Marketing Articles to Start the Week: Social Media Jerks
| MONDAY, APRIL 26, 2010
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets Author: Avinash Kaushik of Occam's Razor It's not uncommon to be so wrapped up in the details of a subject that you forget some of the basics. Marketing Takeaway: Before you jump into complex web analytics, it's first critical to understand the basics.
HUBSPOT 5 Must-Have Characteristics of an Inbound Marketing Agency
| TUESDAY, NOVEMBER 1, 2011
Words like "metrics," "benchmarks," and " analytics " should be peppered throughout your prospective agency's pitch. Inbound marketing takes time. It also takes a lot of domain knowledge. In these cases, businesses can reach out to a third-party agency to manage their inbound marketing efforts. The Right Services. Clear Process.
MODERN B2B MARKETING LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
| FRIDAY, MAY 11, 2012
Creating an analytic model that will measure success should be the first step organizations take. by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. Gray: First, define success.
MARKETING INTERACTIONS eBook: The Art of Social Sales
| TUESDAY, DECEMBER 1, 2009
Jouko Ahvenainen , a co-founder of Xtract, the world first social network analytics company, and Grow VC, the first global peer-to-peer micro-funding service for startups. Although we all know that our buyers have changed, business is moving so swiftly these days that its hard to know just how we need to adapt to keep pace.and keep selling.
SOCIAL MEDIA B2B B2B Social Media Planning Needs Focus
| SATURDAY, APRIL 16, 2011
10 Tweetable Lessons in Marketing Analytics and ROI. Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. You should be seeing any relevant content from them already. Developing a strategy? Creating content?
HUBSPOT Is it Time to Kill Lead Nurturing as We Know It?
| WEDNESDAY, JULY 18, 2012
This article was written by David Raab , the vice president of analytics and optimization at Left Brain DGA, a demand generation consulting agency. Wanna know a secret? I’m no longer sure that lead stages exist. know I shouldn’t admit it. After all, lead stages have been around since 1898, when Elias St. To doubt is heresy.
HUBSPOT A Breakdown of All Your Website's Traffic Sources (What Means What?)
| WEDNESDAY, JANUARY 2, 2013
Get in good with your analytics ? Basically, dark social is what some people are calling the social site traffic that most analytics programs can't capture since it lacks referral data, but is coming from things like emails and instant messengers (which, technically, are social mechanisms). What Your Website Sources Really Mean. Great.
B2B IDEAS @ WORK It’s the End of the B2B Inbound Marketing Funnel as We Know It…
| THURSDAY, SEPTEMBER 22, 2011
You need to perform real-time A/B tests on landing pages, you need a smarter website that can recognize your repeat visitors, and you need more robust analytics to pull it all together. If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. It’s still a numbers game. Is that even possible?
WRITTENT 5 Best Practices for Outsourcing Quality Content
| TUESDAY, APRIL 9, 2013
If you build a long-term relationship with an outsourced content creator, giving access to your blog analytics will allow them to use the metrics for improvement. 'Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. And honestly, the profession is much older than the Internet. Find the Right Writer.
HUBSPOT How to Convert Casual Blog Visitors Into Dedicated Subscribers
| THURSDAY, OCTOBER 11, 2012
And if you’re worried about it impacting the clickthrough rate on your lead-gen CTA, just keep a close eye on your CTA analytics. You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. Step number 2: Converting those visitors into subscribers! Step 1: Blog Frequently.
HUBSPOT 7 Expert Email Marketing Tips You're Probably Missing Out On
| THURSDAY, JUNE 7, 2012
To create a tracking link that can be picked up in Google Analytics or another analytics provider, add a question mark to the end of the URL you’re linking to, and then a few “UTM variables.” You’ve conquered the click-through. You’re sultan of the subject line. And you know how to deliver great content.
CONTENT MARKETING TODAY A Financial Pro Charts the Way to a Great Online Business Presence
| THURSDAY, OCTOBER 8, 2009
By paying attention to the statistical information available about my blog from tools such as Google Analytics, I am gaining extremely valuable information about what topics business people are interested in relative to my field. Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online.
WEBBIQUITY 25 of the Best Web Presence Optimization Guides of 2012
| MONDAY, MARCH 11, 2013
Of the top 10 activities, only a few are “traditional SEO” tasks; the others are focused on social media, analytics, competitive analysis, and content development. PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. You have to have a way to get the word out.
PUZZLE MARKETER Tips for Fixing Email Template Code Problems Infographic
| TUESDAY, MAY 7, 2013
Email Programming Tips and Tricks: Below are some tips and tricks for coding emails taken from the infographic that Litmus , a leader in email testing and analytics, created for debugging common problems. 'If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser.
B2B MEMES Writing Readably Doesn’t Mean You’re Stupid
| THURSDAY, JUNE 7, 2012
The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. Yesterday, I celebrated long writing. Today, I’m going to demonize it. The Fog Index Algorithm. But when it comes to words and sentences, length can be a reader’s enemy.
MODERN B2B MARKETING 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
| MONDAY, DECEMBER 10, 2012
PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference.
HUBSPOT 17 Brilliant Sources of Content Hiding Right Under Your Nose
| FRIDAY, SEPTEMBER 21, 2012
In April, we launched a new ebook, How to Unlock the ROI of Your Marketing Analytics. Creating content is a pain in the puppy. I'm watching my potty mouth, you guys.). That's coming from someone whose entire job is to create content. mean, maybe you'll get a blog post written in a couple weeks. And an infographic? Ha, maybe next year.
BLUE FOCUS MARKETING Predicting the Future with Social Media
| WEDNESDAY, JANUARY 11, 2012
Recorded Future sees ahead “By applying temporal analytics to what is written about the future, and by algorithmically crowd-sourcing the resulting temporal information, we can draw conclusions and gain insight.”. Forget predictions from Nostradamus or the Mayan Calendar. We can use that to predict things”, says Ahlberg.
ENGAGE Why the Best Social Media Begins Offline
| MONDAY, JANUARY 9, 2012
Whatever your goal, you should use analytics to measure the fruits of your labors. There was plenty to get excited about. We were told the change would improve workflow, encourage collaboration, and usher the company into a new era of creative thinking. Six months have passed since the move. So what does all of this have to do with you?
REPUTATION TO REVENUE TL in 4D: Four dimensions for thought leadership success
| THURSDAY, MARCH 4, 2010
Companies need to invest the time, research budgets, and analytic expertise it takes to create points of view that really matter. B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas.
NUSPARK A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
| SUNDAY, DECEMBER 18, 2011
Analytics packages do this all the time to measure website performance. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.
B2BBLOGGERS 25 Awesome B2B Blogging Tips
| WEDNESDAY, MAY 2, 2012
Track stats, whether through Google Analytics or something else to see how your SEO strategy is working. Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines.
SALES INTELLIGENCE VIEW B2B Social Marketing 101
| MONDAY, FEBRUARY 4, 2013
You can get this information from Google Analytics on your website, and you can use this knowledge to better target future campaigns. Is Social Media Marketing for Everyone? . In the absence of better measuring tools, the first social media marketers used likes and follows to gauge the success of their campaigns. lot of companies still do.
HUBSPOT 27 Time-Saving Tools and Tricks to Be a More Productive Marketer
| WEDNESDAY, APRIL 10, 2013
The good news is, analytics can help you find ways to spend less time on activities that don''t move the needle, and more time on things that have the biggest impact on your marketing. 'Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?”
DELICIOUS B2BMARKETING 5 Proven Strategies for B2B Social Media Marketing
| MONDAY, NOVEMBER 8, 2010
WSI Milton Yes, that's right, but if you're using facebook, you need to somewhat integrate Google analytics to your facebook pages in order to use and track the likes well. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Learn more. For a niche community, that’s a feat. thanks!
HUBSPOT 7 Reasons Marketing & Customer Service Need to Work Together
| MONDAY, APRIL 23, 2012
If you've read our articles on the benefits of sales and marketing alignment , you likely understand the importance of a marketing strategy that leverages cross-departmental collaboration and integration. And we feel no differently about the relationship between Marketing and Customer Service -- they should go together like milk and cookies.
TRADESMEN INSIGHTS Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?
| THURSDAY, DECEMBER 15, 2011
But before you jump in right now, why don’t you ask the guy in charge of your web analytics to see how many people are coming to your site currently via a mobile browser. I’m not saying you shouldn’t consider a strategy, but a QR Code isn’t a mobile marketing program. DON’T SEND PEOPLE TO A NON-MOBILE SITE.
MARKETING ACTION Marketing Must Master Its Own Technology
| WEDNESDAY, FEBRUARY 6, 2013
With new technology such as web analytics, CRM, marketing automation, SEO auditing, and more, marketers need to master their own technology, or include a marketing technologist who can bridge the gap between marketing and IT on the team. Not long ago, marketers just marketed, which is the backbone of any business. Clockspeed. Budget. license.
VIEWPOINT PowerViews with Dave Munn: The Transformed Marketing Organization
| THURSDAY, SEPTEMBER 27, 2012
People are investing in data analytics skills, and they are bringing people from outside organizations—whether it’s from product companies or directly from consulting companies.”. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. New marketing channels. Stay Tune
HUBSPOT 25 Little Email Marketing Experiments That Deliver BIG Results
| MONDAY, SEPTEMBER 24, 2012
We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. We're always on your case about all these inbound marketing best practices. Sup with that?
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