HUBSPOT | THURSDAY, SEPTEMBER 20, 2012
[Analytics] New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC]
Experiment with different types of updates, track your analytics , and let the data about what works and what doesn't drive your social media marketing decision-making. Get ready. Things are about to get a little psychological on the blog. Marketing to the Mindset. In other words, we must learn to "market to the mindset.".
HUBSPOT | THURSDAY, MARCH 22, 2012
[Analytics] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
Use closed-loop analytics to determine which search terms generate that great traffic that converts into leads and customers so you can prioritize your optimization efforts. The thing is. there are kind of a lot of keywords out there. So which ones do you choose? Selecting Keywords That Don't Reflect How People Actually Search.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 5, 2014
[Analytics] Growth Hackers And The Marketing Wake Up Call
According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. 'One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. ” . Strategy
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
[Analytics] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers. Or do I interpret this wrong?
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013
[Analytics] Social Media Marketing Tools For B2B Marketers
Real Analytics. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 9, 2011
[Analytics] Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
am a digital and B2B marketer with a background in online media and analytics. B2B marketers often face internal obstacles to strategic planning. Strategic planning has to begin by addressing these barriers. As long as these issues are not addressed, your company is not ready for strategic planning. Sell the Value. Assign an Owner. Your Turn.
VIEWPOINT | FRIDAY, APRIL 12, 2013
[Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance
CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. 'Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing.
THE FORWARD OBSERVER | WEDNESDAY, JANUARY 23, 2013
[Analytics] The Only B2B Content Marketing Battle Map You Need
The key performance indicators outlined on the above chart are easy to measure/monitor and should serve as solid marketing analytics to guide your ongoing content marketing efforts. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. What do you think?
FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010
[Analytics] Customer Engagement: A New Spin on Customer Intimacy
About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm: SIGMA Marketing Group. Kenyon Blunt. while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma. What is Customer Intimacy? Their competitive advantage is rooted in human talent.
INBLURBS | FRIDAY, APRIL 12, 2013
[Analytics] 5 Jobs for Tomorrow’s Customer Service Team
The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
SAVVY B2B MARKETING | MONDAY, JANUARY 23, 2012
[Analytics] 10 Requirements to Deploy Successful Online Content Marketing
Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 7, 2012
[Analytics] How to Calculate the Value of a Superbowl Ad
By using analytics to measure the entire sales and marketing cycle, we can make the most cost-effective revenue generating decisions for our company. by Seth Resler According to Business Insider , the cost of a 30-second TV spot during the February 5 th Superbowl matchup between the New England Patriots and the New York Giants averaged $3.5
SAZBEAN | SATURDAY, SEPTEMBER 21, 2013
[Analytics] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
Best Of News & Notes
WEBBIQUITY | THURSDAY, NOVEMBER 29, 2012
[Analytics] Seven of the Best Guides to Marketing with Pinterest of 2012
While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
VIDYARD | MONDAY, OCTOBER 21, 2013
[Analytics] Tracking the Success of Your Sponsored Content
This data can be tracked using Google analytics by setting up goals. These tags let you add more information to a link and this extra information then appears in Google Analytics Traffic Sources. This allows you to tell your analytics platform what ad was clicked, what campaign it was a part of, and so on. Know your audience.
JUNTA 42 | THURSDAY, SEPTEMBER 22, 2011
[Analytics] 6 Steps to Successful Blogging
Develop your Twitter listening channel with a tool like Tweetdeck , or for multiple accounts and better analytics, use Hootsuite or Dlvr.it. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. How did Marcus do it?
BLOG MY CALLS | TUESDAY, MAY 21, 2013
[Analytics] Marketing Rant: Answer Your Phone!
This company sells marketing analytics tools to other businesses. 'One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. It is a useful tool. How is that possible? An Anecdote. Period.
DELICIOUS B2BMARKETING | WEDNESDAY, JULY 11, 2012
[Analytics] Four Responsive Email Layouts
Analytics |. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Home |. News |. Columns |. Social Media |. Search Marketing |. Display Advertising |. Mobile |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Email Marketing Column.
BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
[Analytics] Being Honest About Digital Marketing
The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. For the most part, it’s pointless.
VOLACCI | THURSDAY, AUGUST 15, 2013
[Analytics] 3 Types of Big Data for Driving Marketing Strategy
Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 16, 2013
[Analytics] Why Every Business Should Have a Blog
For example, an analytics software company can create content that highlights the benefits of analyzing their website visitor data. This will get the reader thinking about analytics. Is a business blog right for your business? Photo credit: inju). Should Your Business Have a Blog? Are your customers or potential customers online?
SOCIAL MEDIA B2B | WEDNESDAY, MAY 1, 2013
[Analytics] 10 Ideas to Make Boring B2B Social Media Posts Captivating
Consider an occasional longer analytical post that really takes a point of view. 'Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. Start by making it remarkable! Or captivating.
VOLACCI | MONDAY, OCTOBER 7, 2013
[Analytics] Who Does Google Think You Are?
'We''ve gotten some great social media responses to last week''s article on the new Audience Reporting demographics features that Google Analytics is planning. Click here to see the original article). Among the responses, a recurring theme is, how does Google know who we are? did this both under my work account and my personal account.
VOLACCI | FRIDAY, AUGUST 2, 2013
[Analytics] Measure Metrics Like an Email Marketing Expert
Email Marketing , analytics 'Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
KOMARKETING ASSOCIATES | THURSDAY, JULY 11, 2013
[Analytics] How B2B Organizations Can Create More Effective “About” Pages
Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. And that should change. Social media is part of the reason. Showcase Coverage. Google Authorship.
BLOG MY CALLS | WEDNESDAY, FEBRUARY 26, 2014
[Analytics] The Most Common Objections to Call Tracking
Perhaps, they anticipate that their analytics tools should be free. This includes call tracking, call recording, Conversation Analytics and other features including call routing, IVR, and Whisper Tones. 'Our sales team hears objections from prospects all day. Here are the most common objections and our responsese to them. That''s it.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 27, 2012
[Analytics] New Report Shows UK Marketers Need Focus On Building Pipeline
While 89% of these top-performing companies are using reporting and analytics through marketing automation , compared to 68% of UK firms. by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Even fewer are tracking it.
THE FORWARD OBSERVER | SUNDAY, FEBRUARY 17, 2013
[Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
LOOPFUSE | THURSDAY, JULY 29, 2010
[Analytics] Who is following your digital footprints?
Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Tags: privacy , Web Analytics This entry was posted on Thursday, July 29th, 2010 at 11:49 am and is filed under Marketing , Marketing Automation , Web Analytics. Who is following your digital footprints?
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 20, 2012
[Analytics] 5 Things To Focus On When Call Shadowing Inside Sales Reps
Your process, analytics, reporting and your overall data quality will suffer if it’s not properly being updated and handled. Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. Don’t let them rely on data unless they know it’s good data.
THE ROI GUY | WEDNESDAY, AUGUST 3, 2011
[Analytics] Alinean Builds on Momentum for a Strong Second Quarter 2011
Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Pisello Alinean
B2B MARKETING INSIDER | THURSDAY, DECEMBER 15, 2011
[Analytics] 4 Steps to Mobile Marketing Success
One consideration is the amount of analytics enabled on each platform and ensure the buying model they use matches your objectives. First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There Image Source.
SYNECORE | TUESDAY, JUNE 11, 2013
[Analytics] Moneyball: Lessons on Effective Inbound Marketing for Business
This relates directly to the way many smaller companies are using inbound marketing tactics like SEO, online content marketing , social media management , email marketing , and data analytics to level the playing field. In short, they need inbound marketing. The Yankees (Big Companies and Traditional Marketing). Follow @jhammes3.
BLOG MY CALLS | MONDAY, MAY 13, 2013
[Analytics] Call Tracking: A Review of a Few New LogMyCalls Features
'In the midst of our fast growth and the development of our private Beta Conversation Analytics functionality, we still find the time to enhance our current call tracking offerings! We''re awesome like that. We don''t screw around. On Friday we pushed a bunch of new code that improves several key features and functionality within LogMyCalls.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 7, 2010
[Analytics] 2010 Will Bring New Features to Demand Generation Systems
These are important marketing activities and they are a natural extension of demand generation systems, even though they require closer integration with (or replacement of ) Web content management and Web analytics. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.
B2B MARKETING INSIDER | THURSDAY, JULY 28, 2011
[Analytics] Marketing Tools and Technology – How Does A Marketer Decide?
Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Analytics] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
Lesson 3: Marketing Analytics 101. Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. 'Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. Lesson 1: SEO 101. get it.
B2B MARKETING SAVVY | WEDNESDAY, SEPTEMBER 30, 2009
[Analytics] Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes
million) Twitter scrape with analytics on most used domains. ManyB2B pros will care about analytics, tracking, campaign comparison statistics and customization as outreach social media initiativesevolve… client data-hogs will want to watch re-tweet performance, compare one approach to another using keywords, etc. Or not. Welcome!
HUBSPOT | MONDAY, JANUARY 23, 2012
[Analytics] 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]
If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. But what about all the other stuff? Install PPC Analysis for HubSpot.
HUBSPOT | MONDAY, JULY 18, 2011
[Analytics] 9% More Time Spent in Mobile Apps Than Internet [Data]
People are spending more time inside mobile application on average than they are on the web, according to Flurry , a mobile analytics firm. Flurry measured the time people spend in apps through its own direct analytics. Playing games and social networking absorb 79% of people's time, according to Flurry. Connect with HubSpot
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 19, 2011
[Analytics] 5 Islands On The Revenue Performance Management Journey
Analytics Island. Collect analytics, benchmarks and reports that demonstrate your impact to the bottom line. by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. Sponsorship Isle. Share email.
BIZNOLOGY | FRIDAY, AUGUST 23, 2013
[Analytics] Fix Broken Links to Maintain Site Usability for SEO
Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. 'Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web.
SAZBEAN | THURSDAY, MARCH 29, 2012
[Analytics] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
Such data aims to provide some concrete ROI behind the touchy-feely world of Likes, retweets and +1s — data that, on its own, amount to what Phil Mui, group product manager for Google Analytics, dubs “vanity metrics.” – Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI by Todd Wasserman. If they did, great.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 21, 2012
[Analytics] Social Media? #WTF
And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? View more PowerPoint from Michael Brenner. Photo Source. Social Media
B2B MARKETING SAVVY | THURSDAY, SEPTEMBER 24, 2009
[Analytics] Social Media “Insider” Sources: Staying Current, Filtering the Noise, Finding the Hidden Gems
Twitter Accounts to Follow: Social Media Analytics. waworld The official Twittter account of Manoj Jasra’s web analytics world blog. analytics_ If you can’t analyze it, you can’t measure it; if you can’t measure it, you can’t improve it. Read time = 2-3 minutes) Information overload on steroids.
BLOG MY CALLS | TUESDAY, MARCH 19, 2013
[Analytics] 5 Reasons LogMyCall is Excited for LeadsCon
If there's one audience that knows how valuable call tracking and call analytics are, it is the performance marketing and pay-per-call crowd. 4) We're speaking about conversation analytics. LeadsCon begins today in Las Vegas. We're exhibiting and speaking at the show. Come and see us at the LogMyCalls booth (#622) if you're around.
LEADSLOTH | FRIDAY, OCTOBER 16, 2009
[Analytics] Why Are Marketing Automation Managers So Hard to Find?
Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. But that’s for web analysts.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 7, 2011
[Analytics] 3 Ways Marketing Automation is Like an 80?s Movie
Marketing automation enables analytical thinking and data-driven decision making that has never before been available to marketing to this extent, and successful marketers are taking advantage of the ability to add science to art. by Amy Bills | Tweet this Doc Brown , thought leader? After all, was nothing if not a thought leader, right?
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 25, 2012
[Analytics] Incorporating An Effective Email Automation Strategy
After the webinar has occurred you can still use the report analytics to follow up and prospect ‘non-attendees’ who may have clicked on multiple messages, website links and/or webinar links. Email automation campaigns can be extremely tactical and effective if done right. What’s so good about using an automation tool?
VIDYARD | WEDNESDAY, NOVEMBER 27, 2013
[Analytics] How to Use Video to Prospect and Validate Your Leads
Well, I make my way over the Vidyard Analytics Center to view the data on who’s actually watching videos. My Salesforce instance allows me to build a lead score using Vidyard analytics and decide which leads are most engaged and which ones need more nurturing. B Split Testing. Calls to Action.
CONVERSIONATION | SATURDAY, JUNE 9, 2012
[Analytics] Defining Social Business: a Call for Clarity and Collaboration
Today, by combining social networking tools—internally and externally—with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. Yes, you are right: social business is a buzzword.
DIGITAL VOICES | TUESDAY, AUGUST 21, 2012
[Analytics] Branded Content Curation for B2B marketers using Scoop.It
According to Google Analytics Scoop.it I’m not certain yet whether I am getting any SEO “Juice” out of the drastic explosion of keyword-rich content on my site – especially since so much of my search traffic shows up as “keyword not available” in analytics. Here are some of the ways that Scoop.it
WEBBIQUITY | TUESDAY, FEBRUARY 11, 2014
[Analytics] 27 More Remarkable SEO Guides, Tips and Tactics
Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.”
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
[Analytics] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
” Then watch the analytics to see how effective it is. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. So you can imagine I can’t help but notice good ones, bad ones and ones that need to just shut down and start over from scratch. What makes a GREAT website? It’s not rocket science.
MODERN B2B MARKETING | THURSDAY, DECEMBER 13, 2012
[Analytics] Where Marketing Metrics Go Wrong
If you like this post, get more marketing ROI best practices by downloading my free 70-page eBook, The Definitive Guide to Marketing Metrics and Analytics. by Jon Miller I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? Here are the top categories of metrics to avoid. Vanity metrics.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 11, 2010
[Analytics] Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain
Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. publishing. Day’s 5.3
B2B LEAD GENERATION BLOG | TUESDAY, OCTOBER 27, 2009
[Analytics] Lead generation metrics should emphasize opportunities not just leads
In order to generate leads marketers have to know how to use the analytics. I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.". Here's my response. people who raised their hands). Number of leads?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 15, 2014
[Analytics] 3 Questions You Should Ask About Your Content Marketing Strategy
Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. 'by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Purpose.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 27, 2013
[Analytics] Quick Tip: 1Password Makes it Easy to Store Passwords
Google Account (including Analytics) — If you don’t log into Google much except for Analytics, it’s good to record your username and password. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters. Or whatever. Clever!).
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Analytics] 7 Reasons No One Shares Your Blog Content
Survey your audience and ask when they prefer to read your content, or dig into your audience analytics to get the information you need. This is a guest post written by Janet Aronica. Janet is the head of marketing for Shareaholic, a company that creates content sharing tools for publishers. Search is social. Your Headline Sucks. Boring!
SAZBEAN | SUNDAY, JUNE 10, 2012
[Analytics] Top Internet strategy, marketing and technology links for the week of June 9, 2012
Making the Most of Social Media Analytics (ReadWriteWeb). Using Google Analytics to Meaure Social Media Effectiveness (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom (ProBlogger). Who is Using Twitter and Why?
B2B VOICES | WEDNESDAY, MARCH 6, 2013
[Analytics] B2B Voices @ SXSW
We’re getting better access to the website analytics we need to understand how our communications programs are changing who comes to the website and what they do when they get there. We’re getting far more analytical and tech tools are becoming more sophisticated. Follow me on Twitter !). It’s now the norm. Photo by Carlos Austin.
BIZNOLOGY | THURSDAY, JANUARY 20, 2011
[Analytics] What's the most important marketing skill for 2011?
Analytics. Tons of analytic tactics exist to find out what your customers are thinking. Just remember, your analytics are only showing you the searches that resulted in a visit, not the ones that matter to your customer where you don't even show up. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing?
MARKETING LEADERSHIP COUNCIL | TUESDAY, AUGUST 30, 2011
[Analytics] 4 Lies Marketers Tell Themselves
Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them. Got more lies?
WEBBIQUITY | MONDAY, FEBRUARY 27, 2012
[Analytics] 17 (of the) Best Email Marketing Guides of 2011
20 Tips for developing a Successful Email Marketing Campaign by Web SEO Analytics. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly.
HUBSPOT | MONDAY, DECEMBER 31, 2012
[Analytics] 16 Smart Resolutions for Better Marketing in 2013
10) I will start tracking my analytics every week -- if not every day. Here are some other reports you should set up with your marketing analytics to keep your marketing -- and sales -- teams accountable. It’s almost here -- the turn of the new year. And you know what that means. What marketing resolutions do you want to make? right?
HUBSPOT | MONDAY, JANUARY 7, 2013
[Analytics] How the HubSpot CMO Screens for Top Marketing Talent
At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Analytical means they like to measure what they do, and they make decisions based on data. how often?
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 26, 2012
[Analytics] Five Hootsuite Features And Their Benefits
Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Analytics] How Long Should a Marketing Survey Be Online?
Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. The Web is an amazing platform to gather knowledge and insight from customers and prospects. Yet sometimes you have to get straight to the point and ask your audience directly for their input in the form of an online survey.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
[Analytics] Oracle Integrates On Demand Marketing with On Demand CRM
Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
B2B MARKETING TRACTION | THURSDAY, DECEMBER 15, 2011
[Analytics] B2B Marketers to Increase Online Content, but What Kind?
Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Here are some ideas for how to identify what content you should create.
SALES INTELLIGENCE VIEW | MONDAY, SEPTEMBER 30, 2013
[Analytics] A New Generation of Business Intelligence – For the Front Lines
Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. BI has become a required technology for CFOs, COOs and operational management. It’s changed our lives as consumers. 1] [link].
MI6 MARKETING AGENCY | WEDNESDAY, FEBRUARY 16, 2011
[Analytics] Mi6 Quick Tip #2
Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
CLIENT BRIDGE | THURSDAY, JANUARY 31, 2013
[Analytics] Online Marketing Trends for 2013
More analytics." Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." The rise of gamification." Design is king."
CLIENT BRIDGE | THURSDAY, AUGUST 9, 2012
[Analytics] Social Media Automation Mistakes
Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. And obviously, schedule time sensitive offers accordingly.
THE ROI GUY | WEDNESDAY, MARCH 20, 2013
[Analytics] Where is ROI Best Applied in the Sales Process?
Several sales tools are available to help make the justification easier, leveraging automation, benchmarks, data-driven analytics and visualization, including Interactive White Papers , Benefits Estimators , ValueStory and ROI / TCO Analysis Tools. Quantify the Pain Why Now? Justify the Gain Why You?
ENGAGE | FRIDAY, FEBRUARY 24, 2012
[Analytics] Think Like a Startup, Act Like a Blogger
Staying in tune with your audience (through social media monitoring and content performance analytics ) is crucial to your startup’s digital strategy’s success. T he best startups focus unwaveringly around one thing: solving a real-world problem. The best bloggers focus intensely on another thing: participating and publishing in social media.
WRITTENT | WEDNESDAY, NOVEMBER 27, 2013
[Analytics] 15 Rocking Content Marketing Tools with Advice from Experts
Kapost, a content management system with focus on marketing results, has built-in analytics for content. This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. Here are some options that could be a great test drive for you. Pocket: to save stuff.
BLOG MY CALLS | WEDNESDAY, APRIL 17, 2013
[Analytics] 5 Reasons Agencies Should Include Call Tracking as Part of Adwords Packages
Imagine being able to give clients access to a White Labeled call tracking and call analytics solution like LogMyCalls. 'The other day I was on the phone with the Director of SEM at a large local marketing agency. This man was a true PPC and Adwords expert. As we were talking about call tracking for PPC ads, a lightbulb went off in his head.
HUBSPOT | MONDAY, APRIL 16, 2012
[Analytics] 7 Smart Sales Applications of Marketing Intelligence
Well, taking a look at landing page analytics like these show that this particular offer converts quite well on social media. Use the analytics Marketing uses to decide that! Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier.
WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
[Analytics] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. The first step to improving digital marketing results is to understand the emerging trends and best practices. But why?
BLOG MY CALLS | TUESDAY, JANUARY 21, 2014
[Analytics] No, You're Not Crazy, Your Marketing IS Working Better Than it Appears
Recently we spoke to a large enterprise that was tracking web analytics fastidiously. 'Have you ever looked at your quarter-end marketing results and thought, ''Man, our marketing has got to be working better than that!'' It doesn''t make any sense that we''ve only got x leads?!''. Your marketing isn''t getting better. Why isn''t it working?!
BLOG MY CALLS | FRIDAY, AUGUST 9, 2013
[Analytics] Phone Calls: The King of Direct Mail
The data flows into the analytics dashboard in real-time. 'You''re a direct mail firm. When you launch a 1000 piece mailing for your client, what do you want to happen? What is your goal? Do you want to generate a certain number of phone calls, visits to your client''s business? hope your first goal is revenue. The Importance of Phone Calls.
BLOG MY CALLS | WEDNESDAY, MAY 15, 2013
[Analytics] Sales Training: 5 Ways Call Recording Can Help
Why on Earth would these companies use an award-winning marketing analytics and call tracking solution to help them with sales training? 'Did you know that a substantial portion of our clients are sales training companies? These range from one man band sales trainers to some of the biggest training companies in the world. They just don''t.
HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Analytics] 5 Hidden Tricks for Better B2B Lead Generation
Check Your Historical Analytics. Finally, hand in hand with the previous point, make sure that you are consistently examining your analytics, not just against the previous month, but also against last year’s month and the year before that, if available. Network More Efficiently With Followerwonk. The result? More leads!
DIGITAL BODY LANGUAGE | MONDAY, APRIL 13, 2009
[Analytics] Synopsys: Centralized Marketing Communications
By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases.
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Analytics] How to Boost LinkedIn Lead Gen With Targeted Company Pages
Furthermore, you'll also want to use your marketing analytics tool to track the effect of your LinkedIn targeting on the referral traffic and leads you're generating from LinkedIn to your business' website. Leveraging this feature will help you create a more targeted and thus, a more optimized experience for your page visitors.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 28, 2012
[Analytics] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Analytics] How to Measure Social Media ROI Like the Experts
Now that you know how many leads you get from each social media network and social media as a whole, make use of closed-loop analytics to see how many leads turned into customers. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That's all true, and all important to monitor.
HUBSPOT | FRIDAY, FEBRUARY 28, 2014
[Analytics] How to Write a Standout Resume and Land Your Next Marketing Job
Is it your in-depth knowledge of analytics? Words to include would be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SAAS systems you’re familiar with. 'If you find resume writing a painful chore, you’re not alone. If you''re one of those marketers, don''t worry.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 27, 2010
[Analytics] Social scoring and the business case for blocking Twitter spammers
Steve — who has a great analytical mind — noticed that my message, sent out at the same time, was re-tweeted about the same number of times as Chris. Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Steve asked.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 17, 2013
[Analytics] The Psychology of Selling – An Insider’s Guide
The Analytical Critic. If you’re in sales and marketing, you’ve probably gone through a hundred training manuals, been forced to chug down tons of information, and know by heart each and every CRM software that ever walked this earth. Big data is good because you can manipulate it to come up with great programs that anticipate buyer behavior.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 26, 2012
[Analytics] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Just look at Perez Hilton. Hint : check out WiseStamp !).
BIZNOLOGY | MONDAY, AUGUST 19, 2013
[Analytics] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Almost 'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, What’s better for your business? MOBILE WEBSITES.
HUBSPOT | TUESDAY, JULY 23, 2013
[Analytics] The Secret to Being an Awesome Marketer? Act Like a Child.
Inbound marketing is all about balancing the creative with the analytical -- the “art” with the “science.” '"Stop acting like a child!". When''s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. Not so fast.
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
[Analytics] Winning With Customers – B2B Playbook Review
About the Author: George Hollister is a B2B Practice Leader with SIGMA Marketing Group , a marketing analytics agency. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman. I’m enjoying the many insights, smartly presented, throughout the book.
B2B MARKETING SAVVY | TUESDAY, NOVEMBER 10, 2009
[Analytics] ReTweeting: Science or Art – Is 120 The New 140?
Even when some research indicates that ~40% Twitter traffic is “pointless babble ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics. So why the fuss to understand RTs? Consumer, etc.)
WEBBIQUITY | WEDNESDAY, MARCH 21, 2012
[Analytics] Best LinkedIn Guides, Tips and Tactics of 2011
Leah Baade reviews what LinkedIn company pages are, how they work, why they are beneficial, how to set up a company page, how to interpret LinkedIn’s analytics, and most importantly, what to watch out for, such as “The Latest News works a lot like Google Alerts – in that it’s not always accurate. INFOGRAPHIC] by Mashable. 5 STARS.
MODERN B2B MARKETING | MONDAY, APRIL 26, 2010
[Analytics] Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs
That is why today’s most accountable CMOs are stepping up to deliver a forecast of their own, one that uses analytical rigor and a deep understanding of how prospects move through the revenue cycle. Everyone wants to know if the company will make the target for this quarter and what next quarter is going to look like. Forecasts matter.
B2B MARKETING SAVVY | MONDAY, SEPTEMBER 7, 2009
[Analytics] Tools for Business Teams Doing Twitter
Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Hootsuite: Trying to be “one size fits all”: analytics package + multi-user management package. Personally, I like analytic options from other tools better. Co-Tweet: In public beta. Welcome!