YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 20, 2014
[Analytics] Do You Know Your A, B, C’s?
Take an analytical approach to understanding your customer base, it will drive better messaging, increase order rates and improve your profitability-sounds like an excellent formula to get started on 2015! Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis.
SAZBEAN | SATURDAY, JANUARY 18, 2014
[Analytics] Top Internet Marketing Strategy Links for the Week of January 13, 2014
Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes
SMALL MANUFACTURER BLOG | MONDAY, AUGUST 2, 2010
[Analytics] Your Prospects Don’t Know Who You Are
Marketing analytics and marketing automation become must-have tools that give knowledge and insight versus keeping a company in the dark. “Our customers already know who we are.. This is a line I’ve heard since starting my business 12 years ago this month. They all know us and we know them.. Yes, yes, I know. Rinse, repeat.
BIZNOLOGY | MONDAY, JANUARY 7, 2013
[Analytics] Is social media all the market research you need?
Web analytics are important tools, but they do not necessarily tell us why. Is a customer that reads your blog or clicks on your site necessarily a loyal customer? The digital world is full of metrics and on-line behavior tracking. Photo credit: Wikipedia. Market research rocks! Yes, we can tune in and listen to the chatter.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 19, 2013
[Analytics] 9 Questions On Content Marketing [Q & A]
The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. Let me know your thoughts as well in the comments below.
HUBSPOT | TUESDAY, FEBRUARY 15, 2011
[Analytics] Facebook Pages Offically Killing FBML In Favor of iFrames
Because the content is on your site, you can use your own web analytics and lead tracking software , such as HubSpot. Leveraging your lead tracking and analytics will help you better measure your Facebook marketing efforts and determine most effective tactics for your business. 3. How Do iFrames Benefit Facebook Marketers?
ENGAGE | WEDNESDAY, APRIL 23, 2014
[Analytics] A Data-Driven Approach to Content Doesn’t Have to Mean Clickbait
But, when we talk about a data-driven approach to content (using analytics to gauge and measure traffic), peoples’ minds often go straight to pageview-driven chum. That causes fear, uncertainty and an aversion to analytics-based decision-making. You know, “ clickbait.”. People like different kinds of content on different channels.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 3, 2013
[Analytics] CMO Insight: Tips For Managing A Shifting Role
Big Data - “Educate yourself in marketing analytics, cloud computing, and big data.” By partnering with your CIO and hiring external advisors and analyst to decipher these trends and technology drivers, marketing leaders can truly understand how to benefit from them.
B2B MARKETING INSIDER | TUESDAY, JANUARY 7, 2014
[Analytics] Is This The Year Of Big Data For Marketing?
Ultimately, I believe the combination of the Internet of Things along with social, web and analytics “Big Data” will allow the truly social business of the future to gain feedback and insights into our buyers unlike never before. A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer.
SOCIAL MARKETING FORUM | THURSDAY, NOVEMBER 25, 2010
[Analytics] Top Ten Features of Successful Social Media and Email Marketing
Take a look at your traffic referred from Facebook and Twitter in your analytics and see which time of day, or day of week your messages work best for you. 5. This isn’t so easy within social, but you can track clickthroughs via bit.ly or your analytics to get a feel for what the audience likes. 9. Offer is everything.
SYNECORE | MONDAY, FEBRUARY 24, 2014
[Analytics] Marketing Goes Mobile and Global (MoGlo)
number of studies I’ve recently come across (from eMarketer, Pew Research Center, SAP, Strategy Analytics, and others) keep reminding me of this new reality. million (Source: Strategy Analytics). million units (nearly 2 ½ times that of the US) (Source: Strategy Analytics). If you are still on the fence, please read this or this.
B2B MARKETING INSIDER | THURSDAY, JULY 2, 2015
[Analytics] Quick Guide to Email Newsletter Distribution
Provides instantaneous analytics. Any email marketing software will give you instantaneous analytics necessary to measure the success of your strategy. An email newsletter is a tremendously valuable distribution outlet many brands overlook. WHY AN EMAIL NEWSLETTER? 1. Cost-effective. Re-purposes evergreen content. Define your audience.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 7, 2011
[Analytics] Google+ Opens Up Brand Pages…Sort Of
In a previous article we wrote about what Google+ needed to offer businesses , most social media experts agreed that Google needs to leverage its ability to provide in-depth analytics to brands, giving them the opportunity to measure how social actions lead to future buyer behaviors and purchase decisions. Creating a Page Looks Easy.
BLOG MY CALLS | FRIDAY, MAY 17, 2013
[Analytics] Show Us The DATA! That Call Tracking (When Used Properly) Hurts SEO
HUBSPOT | TUESDAY, APRIL 10, 2012
[Analytics] How to Track, Analyze, and Improve Your SEO Strategy
This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!
CRIMSON MARKETING | MONDAY, JUNE 17, 2013
[Analytics] 3 Lessons to Improve Customer Loyalty
Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Think about this in terms of supply and demand. ” 3.
BLOG MY CALLS | MONDAY, MARCH 31, 2014
[Analytics] How a Publisher Uses Call Tracking: Excerpt From Case Study
In an effort to provide more ''uses cases'' for call tracking, Conversation Analytics and call recording, we''re going to start publishing excerpts from our case studies on Blog.LogMyCalls.com. Call Analytics Needs. To see the entirety of this case study vist Case Study: Newspan Media Group (Publisher). Summary: Call Tracking Use Case.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 10, 2014
[Analytics] 15 Sales Hacks You Should Know From Past Sales Hacker Events
Hack #14: “Sales Ops & Sales Enablement should be your next two hires after your VP of Sales” - Cory Ayers - VP of Sales, Host Analytics @ host_analytics. Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. 15 at 9 a.m. in the hub of the universe, Boston.
SAZBEAN | SATURDAY, SEPTEMBER 3, 2011
[Analytics] Top Internet strategy, marketing and technology links for the week of September 4, 2011
New Social Media Analytics Tool Compares Engagement Across Competitor Profiles (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 4, 2011… Three Time-Management Mistakes to Avoid When Going Social (Marketing Profs). The Social Network Paradox (Tech Crunch). Logic + Emotion).
VOLACCI | FRIDAY, NOVEMBER 29, 2013
[Analytics] 8 Habits of Marketing Automation Experts
Marketing automation experts dive deeply into analytics. At Volacci, we recommend using Google Tag Manager to Drupal marketers plus the Google Analytics module to help collect the highest quality data. 4. At Volacci, we work with a lot of Marketing Automation experts. How many of these do YOU practice? 1. They Know Their Target Market.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 20, 2012
[Analytics] Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. Someone at Pitney Bowes clearly got the message. billion since 2000. Activities can also be associated with tasks assigned to the user or others.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 26, 2012
[Analytics] Week in Review: October 26th
Interesting post on going beyond Google Analytics to tailor content on the fly based on a site visitor’s profile. Have you had that crazy weather we have head here? Eighty degrees yesterday and then a much brisker 40 degrees this morning. Even though we have come to accept these sweeping changes for October, it reminds me of marketing.
BIZNOLOGY | MONDAY, AUGUST 27, 2012
[Analytics] Do you need accurate sentiment for social media listening?
My background is in text analytics, so I am no stranger to technology solutions for this problem, but I’ve long felt that technology is only part of the solution to the vexing problem of social media sentiment analysis. Photo credit: Wikipedia. The question is, how accurate do you need sentiment analysis to be?
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
[Analytics] 12 Marketing-Takeways from the B2B Marketing Manifesto
Set up analytics first. Think of what you will want to track so you can include it in Google Analytics. B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Be very specific. Guest blog.
MI6 MARKETING AGENCY | WEDNESDAY, FEBRUARY 16, 2011
[Analytics] Mi6 Quick Tip #2
Ensure you are using web analytics software to measure web traffic to see whether Linkedin is referring quality traffic to your site. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers?
CMO ESSENTIALS | WEDNESDAY, DECEMBER 17, 2014
[Analytics] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
Marketers who listen to their customers through engagement analytics , for example, average a 14.6% Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
MARKETING ACTION | FRIDAY, MAY 1, 2015
[Analytics] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
Website Traffic Behavior Analytics. Google Analytics (Free). If you use more than one service (for example, Google Analytics and another service) the reports you get for traffic and behavior analysis may differ slightly from one another. Using this methodology, you can conduct an onsite audit for search engine optimization.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 28, 2012
[Analytics] The Importance of Blogging in BtoB Demand Generation
Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. Inbound Marketing. The next highest percentage for any source was 3.52%. Only one hand went up. blog is the gift that keeps on giving.
WEBBIQUITY | TUESDAY, SEPTEMBER 16, 2014
[Analytics] 19 Excellent Guides to SEO Link Building
Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. ”).
CLIENT BRIDGE | WEDNESDAY, FEBRUARY 23, 2011
[Analytics] InboxQ Moves Q&A to Twitter
They plan to offer premium access to analytics and data. InboxQ is a free browser plug-in that delivers a persistent stream of questions from Twitter by keyword and other factors. Those search results can be leveraged by businesses and brands looking to connect with customers (i.e. lead generation). View Original Article
VOICE-BASED MARKETING | WEDNESDAY, JUNE 18, 2014
[Analytics] 5 Quick Tips for Content Marketing Wins
The vast majority of companies are developing content marketing plans each year that include benchmarks, performance analytics and ROI reporting to see how the brand compares to its competitors. Take some time to determine how well your marketing team: Uses analytics to gauge engagement and amplification of content. Call Tracking
LOOPFUSE | WEDNESDAY, AUGUST 14, 2013
[Analytics] A CMO to-do list for the first day on the job
This is where the tools that provide reports, analytics, marketing automation, content management, social media, etc. Congratulations! Budget & Resources. If this didn’t come up in the interview, time to find out how much budget is available for various marketing activities and hiring needs. How much has already been spent? What remains?
KOMARKETING ASSOCIATES | THURSDAY, MAY 16, 2013
[Analytics] 10 of the Best B2B Facebook Pages
Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) Its Business Intelligence page has 1,600 likes, focusing on big data analytics for companies. Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Think we missed one?
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 26, 2011
[Analytics] Using E-mail Marketing for Lead Generation
In short, you need to marry emails and website analytics. Nor does it require an expensive site analytics package. For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. There is a difference.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
[Analytics] Get & Keep Customers with iPhone Apps
Analytics Pro. With Analytics Pro, you can easily track website visitors, top content and the source of referrals. The app, though it’s $6.99, is a nicely bundled mobile package of Google Analytics and can report on multiple Google Analytics accounts. Thanks, Henry. We’re big believers in mobile. Facebook.
SAZBEAN | TUESDAY, JUNE 15, 2010
[Analytics] Making Your Brand Stand for More than Just Your Company
Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Your brand starts to actually take on all those attributes in your mission statement in the minds of your customers. What then?
MARKETING INTERACTIONS | TUESDAY, DECEMBER 21, 2010
[Analytics] B2B Marketing Stocking Stuffers & Holiday Cheer
In the video, Joe discusses the need for marketers to become analytical thinkers, why the marketing trifecta includes technology, process and creativity (for those of you who were wondering) and how revenue performance management can impact marketing accountability. Not Marketing the Website (Being invisible is not the goal). 9. DRUM ROLL. 1.
BLOG MY CALLS | TUESDAY, DECEMBER 10, 2013
[Analytics] Did the Caller Make a Commitment to Buy? 5 Marketing Automation Actions
Yesterday we wrote a blog post about the phrases and keywords that Conversation Analytics ''hears'' to determine if the caller made a commitment to buy on the phone. Instead, we''ll discuss what to do with the data from the Conversation Analytics Commitment to Buy indicator. This blog post won''t regurgitate that data. Some Background.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 12, 2013
[Analytics] Managing A Sales Manager
This is meant to be a high level review not a formal analytic analysis. Managing a Sales Manager . As a result of our one of my readers sending me an email comment regarding his personal situation, I have attached the sample of one our of a tools we have included in our “On Line Sales Manager Tool Kit ” www.AcumenManagement.com. .
SMALL MANUFACTURER BLOG | TUESDAY, JANUARY 25, 2011
[Analytics] The Reports of B2B Marketing’s Demise are Greatly Exaggerated
What is dead, however, is the ability for high-overhead agencies and clueless consultants to pass on crappy marketing advice — and then charge mega dollars for it (case in point: an SEO firm charging $4,000 a month for regurgitated Google Analytics reports, cough, cough). The search results made me laugh. Why is that? Not anymore ducks.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 2, 2014
[Analytics] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
Q4: What email analytics app or software do you recommend? Q10: What is your favorite Twitter analytics tool and why? Who''s excited for this month''s #ProspectingChat ? Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. To prepare, here are today’s questions.
HINGE MARKETING | TUESDAY, JUNE 30, 2015
[Analytics] Marketing Toolkit Essentials: CRM and Email Marketing Software
When you have a strong understanding of your data and analytics, you can craft a more effective marketing strategy and give better directions to your team. Analytics. Next, make sure your chosen email software has an analytical element that allows you to see what’s working and what isn’t. Capabilities. Features.
HUBSPOT | TUESDAY, DECEMBER 6, 2011
[Analytics] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
It's about social, mobile, blogging, email marketing, lead nurturing, and analytics. With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps. It's called Marketing Grader. What's your marketing grade ?
VOICE-BASED MARKETING | TUESDAY, MAY 6, 2014
[Analytics] Big Marketing Budget Increase This Year? Spend Wisely!
As campaigns expand into new marketing channels and the latest analytics technologies roll out, companies must invest in their departments, solutions, and projects more heavily to stay competitive. With advanced analytics technology, of course! How do they determine the best avenues to spend on? Finding the Channel. Wrong.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 5, 2014
[Analytics] Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters
According to Global Workplace Analytics , telecommuting could have the following benefits for U.S. AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. companies and commuters: For Businesses. For Workers. Keys to Success for Your Virtual Sales Team.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 6, 2013
[Analytics] How RightWave Solves the Marketing Automation Skill Shortage
RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. It’s a little hard to review software that isn’t used by its buyers.
THE POINT | TUESDAY, AUGUST 11, 2015
[Analytics] Quit Obsessing About the Customer Journey
These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. If he visits 5 Web pages?
BLOG MY CALLS | WEDNESDAY, FEBRUARY 26, 2014
[Analytics] The Dos and Don'ts of Content Marketing
This can be done with Google Analytics, call tracking , or other tools. Do.create a call-to-action associated with every piece of content. Invite them to call you, download something, sign up for something, or even buy something. Do.measure the effectiveness of content marketing. Do.create goals and benchmarks for your content marketing.
HINGE MARKETING | FRIDAY, AUGUST 16, 2013
[Analytics] 5 Traits of Effective Agile Marketing
Today’s marketers must possess a blended skill set that draws from both creative and analytical dimensions. If you are like most, you’ll have a biased towards being “more creative” or “more analytical” However, both dimensions must be leveraged if marketers are to succeed.
B2B MARKETING INSIDER | MONDAY, JANUARY 26, 2015
[Analytics] The Best Marketing Conferences Of 2015
Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time. Content Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 20, 2012
[Analytics] Why your social media plan needs gurus and storytellers
The second group consists of content creators who may not have the analytical business background but can masterfully deliver an experience that makes people hang on their every word. I think the future lies is in connecting these two groups. ” . I’m a storyteller, not a strategist. Does that mean I’m useless? Agree?
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 10, 2013
[Analytics] Using Football Strategies for Marketing Wins
Experiment with social media, integrate with Google Universal Analytics …you never know what fresh talent you’ll uncover. You should be measuring everything , using analytics to ascertain which campaigns are bringing success and uncovering which keywords are driving phone calls and web leads to your business. Play Your All-Stars….
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 21, 2013
[Analytics] 4 Steps to Shorten Your Sales Cycle
Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Empower yourself and your staff with anywhere-access to your contracts. Take advantage of e-signatures.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Analytics] What Is Multi-Channel Marketing? [FAQs]
The same consumer moves across all of these places quickly, so your strategy and your analytics need to adapt similarly. Closed-loop analytics (through HubSpot or other analytics software) will inform them as to which channels were effective, which channels influenced other channels, and which channels they can eliminate from their efforts.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 15, 2014
[Analytics] 3 Questions You Should Ask About Your Content Marketing Strategy
Whether you’re utilizing an advanced metrics tool like Omniture or Webtrends, or you’re using Google Analytics, there are fundamental metrics you should always pay attention to when measuring content. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? Purpose. Simple!
FEARLESS COMPETITOR | MONDAY, MAY 23, 2011
[Analytics] Emergence of Demand Generation Role Drastically Alters Marketing Landscape
Of course there are many things that go into demand gen – data analytics and management, search, webinars, demos, content marketing, customer referral programs, and the like – but probably the central activity of this crucial marketing function is lead generation. Let’s examine what you can do about this problem. Moore’s Law ).
BIZNOLOGY | WEDNESDAY, AUGUST 20, 2014
[Analytics] Does mobile search work for your business?
More importantly, analytics for tracking mobile search aren’t as robust as desktop search. With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns.
VOLACCI | THURSDAY, AUGUST 15, 2013
[Analytics] 3 Types of Big Data for Driving Marketing Strategy
Google Analytics is an obvious tool for collecting big data for a website: traffic, top landing pages, referral sites, conversion rates, etc. Similar results can be found through website data in Google Analytics as well. But what should marketers really be focusing on? Here are three types of big data that drive marketing strategy: 1.
THE FORWARD OBSERVER | SUNDAY, FEBRUARY 17, 2013
[Analytics] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
tended to be more creative than analytical. really didn’t understand SEO, linking strategies, web analytics, or blogging. Artillery B2B Marketing Blog > The Forward Observer. Here's how you can reign supreme. The friction is largely the result of societal changes stemming from World War and new technology. What do you think?
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 9, 2012
[Analytics] 6 B2B Marketing Best Practices for Instagram
Marketers are always looking for a way to track their efforts and SimplyMeasured offers up an Instagram Analytics tool. This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising.
INSIGHTIQ BLOG | TUESDAY, JUNE 26, 2012
[Analytics] Customer Data Management with "Big Data" - Part II
Remember from the previous post that its not just the dimensionsalized, aggregated data that is reunited with the profile data, but also high-value, behavioral analytics attributes (predictive scores, micro-segmentations, etc.) created courtesy of Big Analytics. Let’s take a closer look at these two classifications. Profile Data.
DIGITAL B2B MARKETING | WEDNESDAY, MAY 9, 2012
[Analytics] 10 Things You Need to Know About B2B Mobile Marketing
source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 29, 2014
[Analytics] Introducing the Oracle Marketing Cloud
Forrester. • 70% of marketing projects don’t leverage big data and analytics. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. CMOs face a dilemma. The experience can be just as impersonal on social channels.
BIZNOLOGY | THURSDAY, SEPTEMBER 20, 2012
[Analytics] How familiar are you with your customers?
Oh sure, we’ve talked to them and run focus groups and looked at our Web analytics. Photo credit: Wikipedia. Yes, I know that you know your business. And maybe you’ve even done some market research. If you listen in social media, give yourself a gold star. You have done all those things, haven’t you?) If not, why not?
NUSPARK | WEDNESDAY, NOVEMBER 16, 2011
[Analytics] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. .
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
Targeted, analytics-driven email marketing campaigns allow you to deliver soft and hard offers for specific buyer roles, tailored to a buyer’s particular place in the buying process. 10) Analytics and Reporting Similarly, it is critical to analyze the right metrics in order to measure results effectively. Embrace them, use them.
MODERN B2B MARKETING | MONDAY, JANUARY 12, 2015
[Analytics] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. So you’re really coming in at a really good time. Close rate.
NUSPARK | MONDAY, JANUARY 9, 2012
[Analytics] The missing topic on b2b digital lead generation: advertising
You need to tag all digital messages so that analytics can measure the visitors. But you should still track ROI by estimating your pipeline conversion rates and evaluating lead performance via analytics. Remember advertising? Don’t believe it. The channels have changed over the years; but the basic marketing principles remain. .
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
[Analytics] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
As Joe Moloney was listing the limits that Salesforce.com places on mass access to client data, I recalled that these are in place fundamentally to avoid large analytical queries that could slow down response for all other users of the shared systems. But there were a couple of topics that caught my fancy: 1. Vendors take note. 2.
HUBSPOT | MONDAY, NOVEMBER 15, 2010
[Analytics] How to Get More Leads From Existing Content
We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content. Use Marketing Analytics. How else can you using landing pages or marketing analytics to leverage evergreen content promotion?
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
[Analytics] 5 Media Lessons Every Marketer Should Learn
The level of data and analytics available to online marketers provides the ability to dive deep into performance. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. We share a few here, and the takeaways for marketers. 1.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 5, 2014
[Analytics] Growth Hackers And The Marketing Wake Up Call
According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. ” . Strategy
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 8, 2011
[Analytics] Service Firms that Generate Online Leads Grow Faster
SEO, blogging and web analytics were considered the most effective online tools. Evidently that’s not the case. recently read a post on the PRSA Newswire about a study that was just completed by Hinge Marketing on 500 service companies that used online leads as part of their lead generation strategy.
THE POINT | MONDAY, MAY 14, 2012
[Analytics] New Report Confirms Immaturity of Most Marketing Automation Deployments
Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. To those of us who work in and around marketing automation every day, none of the results are startling. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 23, 2011
[Analytics] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. Since then it has expanded steadily to encompass the full range of marketing resource management and then gone ahead to add marketing database management and campaign execution.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012
[Analytics] Business Must Have: Social CRM apps
For the sales people on the other end of the social media conversation, they should expect to gain vital CRM analytics through it, too. The mobile component also helped streamline CRM analytics and cut down on often time-wasting tasks, such as organizing emails into existing CRM systems, according to the report.
ENGAGE | WEDNESDAY, AUGUST 3, 2011
[Analytics] An Unglamorous Website Maintenance Checklist
Regardless of the cause, it’s a good idea to check to see if your page is turning up any 404s. (I use combination of Google Webmaster Tools and checking Google Analytics for pages with a content title that match the title of my 404 page template.) Check analytics for bizarre behavior and oddities. It’s challenging. It’s rewarding.
B2B MARKETING INSIDER | WEDNESDAY, JULY 15, 2015
[Analytics] 10 Customer Experiences You Need To Deliver Today
data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience. 5. This activity means you need to build a trusting relationship with a great brand experience – using social, mobile, analytics and cloud technology – making it easy for others to communicate their trust.
VOLACCI | FRIDAY, AUGUST 2, 2013
[Analytics] Measure Metrics Like an Email Marketing Expert
Email Marketing , analytics Measuring all of your marketing metrics is crucial to building and replicating successful campaigns. These measurements extend to email marketing, too. Measuring your online newsletter is easy with a marketing automation platform; otherwise, it can be a bit of a challenge. Clicks. Visits. Unsubscribes. Bounces.
MARKETING INTERACTIONS | TUESDAY, FEBRUARY 22, 2011
[Analytics] B2B Marketing Needs People Geeks
Even analytics are based on what happens in relation to content. I saw this Tweet from Scott Mersy ( @smersy ) yesterday and it got me thinking about the skills that marketers need to be successful in a buyer-driven world. This said, the idea translates to pretty much all marketing strategy and activities whether executed online or off.
BLOG MY CALLS | MONDAY, NOVEMBER 11, 2013
[Analytics] The COMPLETE Conversion Funnel
One of the reasons I think conversation analytics is an important marketing tool is because it starts to eliminate the need for sales reps to translate their subjective take on the sales experience and introduces a more rigorous methodology for evaluating calls and making them actionable. Guest blog by Josh Krafchin, Founder of Clever Zebo.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 22, 2011
[Analytics] Three reasons social media marketing favors small businesses
For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart!
BLOG MY CALLS | MONDAY, MARCH 16, 2015
[Analytics] Using Call Tracking with Your Click-to-Call Campaign
Are you gathering important analytics from your mobile click-to-call campaigns? Using our specialized tools, we were able to pull a number of additional call analytics from each phone call. However, the LogMyCalls analytics showed that only 890 of those calls actually made it through to the hotel. The Full Story. Bottom Line.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 19, 2013
[Analytics] Marketing Automation 101
There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and ROI analytics. Create a plan.
EMAGINE B2B BLOG | TUESDAY, OCTOBER 29, 2013
[Analytics] What’s Happening in the World of B2B Online Marketing?
With the inherent nature of digital and the analytical tools that marketers now have at their disposal, tracking and measuring the effectiveness of your B2B online marketing efforts in real-time is not only possible, it’s imperative. Your Ultimate Guide to B2B Internet Marketing Part 5: Top Five SEO Tips. B2B Web Strategy
BIZNOLOGY | THURSDAY, APRIL 2, 2015
[Analytics] Where is B2B data-driven marketing headed?
Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena. Here are some of their predictions. 1. The rise of the marketing technologist.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 13, 2015
[Analytics] Driving Engagement and Conversion with Marketing Apps
Predictive Analytics. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion.
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Analytics] Does Google Think Your Website Is Spam?
Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. First, track the clickthrough rates of your search listings, which Google Analytics will provide to you if you have Webmaster Tools set up for your website.
VOICE-BASED MARKETING | FRIDAY, FEBRUARY 21, 2014
[Analytics] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
So…How Does Universal Analytics Differ from Estimated Total Conversions? If you use Universal Analytics, you’re probably asking yourself how estimated total conversions differs from event tracking in UA. You can also watch this webinar to learn more about including phone conversion data in your web analytics. Here it is.
DELICIOUS B2BMARKETING | FRIDAY, NOVEMBER 16, 2012
[Analytics] 10 Things That Can Destroy an Email Marketing Program
Analytics. Social Analytics Workshop: Measuring the ROI of Social Media. Web Analytics. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Marketing.
SAZBEAN | FRIDAY, AUGUST 5, 2011
[Analytics] Targeting Ads Without Stalking Customers
It involves using data modeling and predictive analytics to do real-time precision targeting. Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. But there is another way. News & Notes
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 20, 2015
[Analytics] Using Customer Data to Inform Your Personalization Strategy
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs.
HINGE MARKETING | FRIDAY, SEPTEMBER 18, 2015
[Analytics] How to Increase the Time Visitors Spend on Your Website — and Why It Matters
Google Analytics has a metric called “average session duration.” ” Other web analytics software packages have similar measures. Understand your Google Analytics data is key to improving your website’s performance. They track how long visitors spend on your website in minutes and seconds. So, think big.
CLIENT BRIDGE | FRIDAY, SEPTEMBER 14, 2012
[Analytics] Contacts Lead Scoring
Analytics data. HubSpot has introduced an all new custom lead scoring system that is built right into their Contacts database. This should make the challenge of prioritizing the leads in your pipeline easier. Contacts lead scoring is easy to use and powerful. Social media metrics. Imported data. Engagement metrics. View Original Article
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 27, 2013
[Analytics] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
B2B LEAD BLOG | TUESDAY, SEPTEMBER 25, 2012
[Analytics] My Leads Went Where??! – Lead Generation Horror Story #1
One item proved challenging, and always had for the marketing team, as there was a break in the conversion tracking as the lead form submission confirmation page was coming from another domain and the analytics didn’t provide end to end insight – they’d never been configured correctly. Metrics matter. Is web traffic down?
MODERN B2B MARKETING | WEDNESDAY, MAY 18, 2011
[Analytics] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
Analytics tools are your friends. To reach the largest audience, you need to be able to measure what works and what doesn’t, just as you would with any marketing analytics. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Here are five notable tips from the session.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 1, 2015
[Analytics] 100 Things You Are Doing Wrong on Social Media
You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6.
HUBSPOT | MONDAY, OCTOBER 3, 2011
[Analytics] How Marketers Should Leverage New Marketing Technologies [Marketing Update]
Last week on Marketing Update , Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics. Google Analytics Goes Real Time. Google Analytics is a tracking tool used by website operators to study the traffic patterns of websites. Google+ Boosts User Base.
VIDYARD | WEDNESDAY, MARCH 4, 2015
[Analytics] Choosing a Video Platform: What to Evaluate for Marketing and Sales
Reporting, Analytics & ROI: VMPs should be more than a place to keep all of your videos. Discover what integrations exist for a given VMP like your marketing automation and CRM; your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. Outline Your Needs First.