GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 25, 2015
[Analytics] Four reasons why traditional book publishing is dying (and what’s next)
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. The virtures of a sub-premium dating service.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Analytics] 3 Tips to Support Relevance in Your Marketing Communications
Chang focused on five tenets—targeting, engagement, conversion, analytics and technology—to show how marketers can improve their automation efforts in each segment. "Every brand can do better to engage me," he said. Here are two key tips: 1. Integrate B2B and B2C marketing efforts. Gmail promotions). Marketing Efficiency
B2BBLOGGERS | MONDAY, MAY 24, 2010
[Analytics] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1.
HUBSPOT | WEDNESDAY, MAY 9, 2012
[Analytics] How to Improve Your Email Marketing With an Integrated Approach
So let's review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Using integrated marketing analytics ( like HubSpot's ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter.
CONFLUENT FORMS | TUESDAY, JUNE 18, 2013
[Analytics] Google+ Local Pages are your new Landing Page
We point them to reasons why their business should be on G+ , run through their Google Analytics with them to show them the significant percentage of their traffic that is coming to them from Google searches and explain how this can be increased. We think they''re looking at it all wrong. To ignore that simple step is almost inexcusable.
B2B LEAD GENERATION BLOG | SUNDAY, APRIL 1, 2012
[Analytics] Lead Nurturing: Market to personality and behavior, not job title
How analytical/detail-oriented? ? Now, since we know the decision maker is assertive, let’s say he is also somewhat analytical and highly objective, only considering the bottom line. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. You must, as Brian Carroll put it, ripen some bananas ….
FATHOM | MONDAY, MARCH 24, 2014
[Analytics] Marketing Buzzword Takedown
reporting platform (analytics on campaign engagement, lead-scoring and financial return). To reduce MA to email is to underserve all the nurturing, efficiency and analytical power it brings to marketing processes. All the cool kids are doin’ it. That’s right, they’re using marketing buzzwords. Content marketing.
BIZNOLOGY | THURSDAY, NOVEMBER 15, 2012
[Analytics] Targeting Content and Calls To Action: Where Are Your Prospects?
Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. Be sure to pay attention to your analytics, as well. Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 7, 2011
[Analytics] Google+ Opens Up Brand Pages…Sort Of
In a previous article we wrote about what Google+ needed to offer businesses , most social media experts agreed that Google needs to leverage its ability to provide in-depth analytics to brands, giving them the opportunity to measure how social actions lead to future buyer behaviors and purchase decisions. Creating a Page Looks Easy.
HUBSPOT | TUESDAY, JUNE 26, 2012
[Analytics] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Review monthly reports and analytics dashboards. Do an original analytics project.
CMO ESSENTIALS | WEDNESDAY, JANUARY 14, 2015
[Analytics] What a Millennial Marketer Wants to See in a CMO
Looking at the adoption rate of predictive analytics tools, for example, Aberdeen’s business intelligence research shows that 79% of organizations that do adopt predictive analytics have an executive-level champion. Are you afraid of millennials? We want Chief Movement Officers, not Cranky Managerial Obstacles who slow things down.
VIDYARD | THURSDAY, APRIL 21, 2016
[Analytics] Why Knowledge of This Might Be All the Power You Need for Better Leads
It does this by coordinating your strategy, content, technology and analytics so that your organization can better understand your audience’s digital body language and deliver the right message at the right time to the right person at every stage of the buying process. Knowledge is power. Psst … Altium knows this !). Sign Up Now!
HUBSPOT | MONDAY, NOVEMBER 9, 2015
[Analytics] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
They don't have access to marketing analytics. They do have access to marketing analytics, but don't know how to interpret the numbers. Get started by becoming a master of your analytics dashboards. Remember that your inbound marketing success can be proven through your marketing analytics numbers. Conclusion.
BLOG MY CALLS | MONDAY, DECEMBER 23, 2013
[Analytics] Merry Christmas from LogMyCalls
Sure, we write about call tracking and Conversation Analytics sometimes, but usually we write about the latest marketing tips, trends, and best practices. Our White Papers, on the other hand, are designed to educate about call tracking and Conversation Analytics exclusively. It''s been a wonderful year at LogMyCalls. The blog is good.
B2B MARKETING INSIDER | MONDAY, JUNE 24, 2013
[Analytics] The Rise of the Manager of Meaning
Because so many marketers are pressured er… convinced to use analytics as “proof of life” of the strategy put forward, the measurement methodologies are built on making sure that they capture ANYTHING that looks like success. Web analytics dashboards – churning through “small data” – are billboards for Type 1 Errors. We know this.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 18, 2015
[Analytics] The new urgency to create sticky content for Facebook
Facebook provides analytics on reach, clicks, and likes, but it doesn’t yet provide insights on time spent on a post. It’s probable that Facebook could use analytics data from Instant Articles consumption to determine what articles its users are most likely to be interested in, and prioritize those in their News Feeds.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 27, 2012
[Analytics] 6 Steps To Executing A Content Strategy
Use search, social and web analytics to determine your current share of the conversations in your space. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Steps To Executing A Content Strategy.
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 26, 2011
[Analytics] 59% of B2B Decision Makers Researching with Smartphones
Check your website analytics to determine the current amount of mobile traffic. 3. Do this using web analytics, customer interviews and a content inventory. B2B buyers are using smartphones in greater numbers as part of the buying process. Steps to Getting Started with Mobile Marketing. 1. Mobile buying cycle decision makers statist
KOMARKETING ASSOCIATES | TUESDAY, MARCH 3, 2015
[Analytics] A PPC Optimization Checklist for the B2B Marketer
While it’s certainly not the only tracking mechanism available, most campaigns will greatly benefit from including AdWords conversion tracking as well as goal development through Google Analytics. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. Campaign Settings & Structure.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 19, 2013
[Analytics] 9 Questions On Content Marketing [Q & A]
The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. Let me know your thoughts as well in the comments below.
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
[Analytics] Finding The Right Calls-To-Action For Your B2B Website
Using the power of website analytics can help make that search a little easier. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information. Here are two important web analytics reports I recommend focusing on: 1.
SYNECORE | MONDAY, JANUARY 21, 2013
[Analytics] 3 Performance Management Techniques for Digital Marketers
Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. Striving for perfection, IDMs rely heavily on user data to compare marketing initiatives with real-world results. In other words, they keep their EAR to the ground. Follow @chrshorton.
BIZNOLOGY | WEDNESDAY, APRIL 10, 2013
[Analytics] Share This: 5 Tips You Must Learn to Create Sharable Content
During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. Photo credit: SHAREconference. How can you do that? Read Read on, friends. Quick, clear title. Strong visual.
B2B MARKETING TRACTION | THURSDAY, DECEMBER 1, 2011
[Analytics] Social Media & SEO: Are You There Yet?
Keep analyzing traffic and keywords with Google Analytics. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. So plan to: Blog frequently.
BLOG MY CALLS | TUESDAY, JANUARY 28, 2014
[Analytics] The Lazy Marketer's Guide to Call Tracking
We call this call analysis tool Conversation Analytics. Conversation Analytics can track which calls result in a booked appointment, close sale, missed opportunity, etc. We''ve written a lot of content about call tracking. But, reading those takes effort and time. You''re lazy and you don''t have time.
TOMORROW PEOPLE | THURSDAY, AUGUST 2, 2012
[Analytics] The Pain of Marketing Explained (and how Inbound Marketing can relieve it)
There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics. With a digital based inbound marketing campaign, modern technology allows for measurable results through the use of advanced analytical software. Or lack thereof. Technologies. Budgetary constraints. Measurability.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 2, 2013
[Analytics] How to Overcome Disparate Data Challenges with Marketing Automation
Gartner found that over half of all data analytics are still based upon internal sources, which does not necessarily embrace Big Data but continues to view data in a traditional manner. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 19, 2013
[Analytics] How to Power Your Sales Funnel With Video Content
Ensure that you are tracking viewer analytics and pushing this data into your marketing automation platform. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. First off, understanding your customer is critical.
BIZNOLOGY | TUESDAY, MARCH 17, 2015
[Analytics] Enterprise automation: artificial intelligence in the making
Big Data and analytics software are both very powerful tools on their own that provide the groundwork that enterprises use to make their decisions. People are starting to become concerned that the machines we create will eventually be able to turn around on us and betray the trust we have placed in them for so many years. It’s inevitable.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 13, 2013
[Analytics] Are You Using Inbound Marketing to Reach the Professional Tradesmen in Construction?
77% use web analytics to measure their inbound activities. Inbound marketing is and can be an effective tool. The Construction Marketing Association recently conducted a national survey of construction professionals to see if and how they are using this tool. Highlights include: 82% employ inbound marketing.
CRIMSON MARKETING | WEDNESDAY, JANUARY 21, 2015
[Analytics] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
Shafqat Islam is the Co-Founder and CEO of NewsCred , the leading content marketing platform providing the easiest end-to-end solution for content planning, creation, publishing and marketing analytics. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.
SAZBEAN | WEDNESDAY, JANUARY 25, 2012
[Analytics] How to Improve Social Networking for Your Business
Most social networks have analytics tools that let you see the effectiveness of your advertising in terms of how many people click on your ads, but that’s where they stop. Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. Put some time into it.
B2B MARKETING INSIDER | TUESDAY, AUGUST 21, 2012
[Analytics] 4 Tips For Successful Demand Generation
With an understanding of the buyer’s behavior, we can determine through advanced analytic models, which of those buyers are at a stage in their buying process where they are ready to engage with sales. I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful Demand Generation
B2B MARKETING ONLINE | FRIDAY, DECEMBER 3, 2010
[Analytics] Are your marketing metrics completely meaningless?
Client Side Demand generation Email ROI analytics data leads measurement metrics reportingMy second tip at the B2B Marketing Conference 2010 for ' Getting finance to love marketing ' was to ask yourself if the marketing metrics that you present are missing the point. They don't, and never have. Let's take an example of an email campaign.
NUSPARK | SATURDAY, JANUARY 3, 2015
[Analytics] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
This year look for one on Marketing Analytics and an update on social media lead generation. The multitude of tools, platforms, and techniques can be overwhelming at times. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Content Marketing. Get to it! . Be helpful and compelling.
BIZNOLOGY | WEDNESDAY, MAY 15, 2013
[Analytics] Pinterest Marketing 101
Finally, she takes a quick look at Pinterest’s newly introduced native analytics and how they can be used as a launch point to better understand what our customers are looking for from our brands. Photo credit: Wikipedia. Been following all the hype about Pinterest but not quite sure how it applies to your business?
HUBSPOT | TUESDAY, OCTOBER 13, 2015
[Analytics] Double Your Publication’s Visits from Social In 10 Minutes a Day
then get posting. 2) Use Analytics to Your Advantage. With social media, 10 minutes of analytics every week can can be more helpful than 4 hours once every month. Start by looking at clicks, shares, likes/favorites on the platform side, and sources of traffic to your site from your own web analytics. Media
KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
[Analytics] 32 B2B Marketers to Add to Your Google Plus Circles
Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins) - A digital and B2B marketer with a background in analytics and online media. How so? Co-founder, ClickZ. Jeffrey L. Andrew M.
SMASHMOUTH MARKETING | WEDNESDAY, NOVEMBER 6, 2013
[Analytics] SiriusDecisions Summit London Notable Quotes #sdsummit
izjay: Most #SDSummit delegates say their next technology purchase will be in the category of business intelligence/analytics. RichardEldh: The relationship with our clients and our prospects is as much digital as it is face to face, if not more. jblock: One consistent message across all delivery channels. maxsangiovanni. Read up. 1b95FpW.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 13, 2011
[Analytics] Is Lady Gaga and your Brand a good match?
The world of social media analytics is opening up new vistas for marketers like never before to truly gauge the effectiveness of their marketing and optimize their spending so they can know more about their audience and sell more to their audience. hope you will enjoy this report. Indeed we live in exciting times as marketers!
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 10, 2013
[Analytics] 5 Ways to Boost Your Marketing Accountability and Credibility
This inquisitive, analytic mind-set will also help increase accountability. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 6, 2011
[Analytics] SDL Buys Marketing Automation Vendor Alterian for $107 Million
Alterian also had a bold vision of extending beyond traditional campaign management and analytics to include marketing resource management and web content management as well as social media. I’d still argue the strategy was correct, but that Alterian didn’t have the financial resources or market clout to execute it.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 12, 2014
[Analytics] 3 Significant Trends Impacting Marketing Leaders Now
Instead of all the time being spent working with the customer they’re spending their time syncing and integrating and maintaining and always updating all these disparate databases, content repositories, analytics engines, campaign reports and UIs. Check out the podcast here (form required). Marketing Efficiency
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 18, 2012
[Analytics] Future of Marketing Automation: Grow or Die
Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. Platform functions are supporting technologies such as the marketing database, planning and budgeting, content management, analytics, and security.
B2B MARKETING INSIDER | THURSDAY, AUGUST 11, 2011
[Analytics] The Role of Marketing in B2B – What Should It Be?
It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. Lead innovation.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 5, 2014
[Analytics] Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters
According to Global Workplace Analytics , telecommuting could have the following benefits for U.S. AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. companies and commuters: For Businesses. For Workers. Keys to Success for Your Virtual Sales Team.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 17, 2014
[Analytics] 3 Online Marketing Trends To Take Advantage Of
Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner. If you’re not aware of these essential analytics you’re likely missing a huge portion of your target audience hence losing a huge customer base. 2. Active digital-fraud fighter. Marketing Efficienc
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 13, 2015
[Analytics] Driving Engagement and Conversion with Marketing Apps
Predictive Analytics. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion.
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 19, 2012
[Analytics] B2B Social Media Marketing: Focus on leads, not likes
Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. How many people converted.
NUSPARK | MONDAY, JANUARY 9, 2012
[Analytics] The missing topic on b2b digital lead generation: advertising
You need to tag all digital messages so that analytics can measure the visitors. But you should still track ROI by estimating your pipeline conversion rates and evaluating lead performance via analytics. Remember advertising? Don’t believe it. The channels have changed over the years; but the basic marketing principles remain. .
HUBSPOT | TUESDAY, DECEMBER 6, 2011
[Analytics] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
It's about social, mobile, blogging, email marketing, lead nurturing, and analytics. With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps. It's called Marketing Grader. What's your marketing grade ?
BLOG MY CALLS | WEDNESDAY, JUNE 12, 2013
[Analytics] What is Call Tracking?
Call tracking is a marketing analytics tool that allows marketers to track which ads, campaigns, and keywords generate calls. Most marketers track their online analytics carefully. They White Label LogMyCalls and give clients exclusive access to this world-class analytics dashboard. What is Call Tracking? They know site traffic.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 14, 2011
[Analytics] 7 ideas to turn PowerPoint slides into social media marketing gold
Within an hour, the slides had already been viewed 150 times — none of the views were from students, because I had not taught the class yet! It’s free, it’s fast, it’s flexible and there is a premium option that allows to you to collect detailed analytics on your views. Populate Slideshare. Do it. 2. Make an eBook.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 22, 2013
[Analytics] Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)
CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters. I’m not sure how to interpret this – is the average marketing automation system really easier and better than those other types of software? above the diagonal line in the chart below).
HUBSPOT | SATURDAY, JULY 25, 2015
[Analytics] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
Ironically, [Gallup's chief scientist Jim] Harter is convinced that the most highly talented manager prospects are hiding in plain sight within organizations, and the use of some predictive analytics tool can help them make more informed hiring decisions," Mark C. This post originally appeared on HubSpot's Sales blog. It's probably not you.
DELICIOUS B2BMARKETING | FRIDAY, NOVEMBER 16, 2012
[Analytics] 10 Things That Can Destroy an Email Marketing Program
Analytics. Social Analytics Workshop: Measuring the ROI of Social Media. Web Analytics. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Marketing.
DIGITAL B2B MARKETING | THURSDAY, JULY 21, 2011
[Analytics] Five Signs Your Content Marketing is an Illusion
About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. Ideally, your content is easily discovered, naturally making you and your content a resource. Your Turn.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 21, 2014
[Analytics] Mobility, mobile commerce, and the worst apps in the world
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. ” And perhaps it is finally true. It’s true.
SALES INTELLIGENCE VIEW | MONDAY, SEPTEMBER 30, 2013
[Analytics] A New Generation of Business Intelligence – For the Front Lines
Marketers are fed real-time insights on their web traffic by analytic packages like Google and Adobe Analytics, and intelligence about their leads using platforms like InsideView , Mintigo and Infer. BI has become a required technology for CFOs, COOs and operational management. It’s changed our lives as consumers. Sales 2.0
HUBSPOT | THURSDAY, MARCH 20, 2014
[Analytics] How to Monitor and Improve Your Site's Load Time
You can use Google Analytics to help you monitor page load times across devices, locations, and operating systems. Simply open your Google Analytics account -- click on ''Behavior'', then ''Site Speed'', and then start in the ''Overview'' section. Have you ever done a Google search? Silly question, of course you have! Sound familiar?
VIDYARD | WEDNESDAY, NOVEMBER 18, 2015
[Analytics] Live Streaming: How to Extend the Moment Beyond Now
Built on top of the Vidyard analytics platform, Vidyard Live tracks viewers down to the individual level. This is all in addition to the detailed analytics on who watched the live stream and how long each watch. There’s a saying that goes, “You have to be believed to be heard”. Physiology. Tonality. Verbiage. Introducing Vidyard Live.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, OCTOBER 20, 2012
[Analytics] New program focuses on non-profit digital leadership
Master the use of listening posts and online analytics to monitor, engage and empower the new digital audience. Learn Google analytics to measure constituent traffic, analyze successful incoming campaigns and learn from visitor traffic patterns. The inaugural program will be held Nov. Mobile Engagement. Social Sharing of Video. Tweet.
B2B MARKETING INSIDER | TUESDAY, JANUARY 7, 2014
[Analytics] Is This The Year Of Big Data For Marketing?
Ultimately, I believe the combination of the Internet of Things along with social, web and analytics “Big Data” will allow the truly social business of the future to gain feedback and insights into our buyers unlike never before. A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer.
DELICIOUS B2BMARKETING | WEDNESDAY, JANUARY 16, 2013
[Analytics] 26 Content Marketing Tools to Use in 2013 | OMI Blog
Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Analytics. Web Analytics.
BLOG MY CALLS | WEDNESDAY, JANUARY 29, 2014
[Analytics] Some Agencies Just Don't Get It
An agency can have call tracking, Conversation Analytics , and call recording reports emailed to the client on a daily, weekly, or monthly basis. Impress Your Clients - When your clients are able to log in to a world-class call analytics solution from your website they''ll be impressed. Some agencies just don''t get it. Fair point.
BLOG MY CALLS | MONDAY, JUNE 3, 2013
[Analytics] Confessions of a LogMyCalls Sales Consultant
The prospect is justifying their lack of motivation—perhaps lack of knowledge in marketing analytics. definitely understand why you may feel overwhelmed with your current workload and are prone to believe that marketing analytics is arcane. As you might assume, I am on the phone with prospects and clients quite a bit: a lot, actually.
BLOG MY CALLS | MONDAY, SEPTEMBER 17, 2012
[Analytics] Mobile Marketing 101
In other words, ‘traditional’ online analytics like abandon rate, CTR, etc., Call analytics are useful. Other growth models projecting into 2020 and beyond are even more staggering. 2) Smartphone penetration surpassed 50% in Q2 of 2012 and will continue to grow. will have a smartphone. Mobile Works. Mobile Produces Calls.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 23, 2015
[Analytics] Does Your Marketing Department Need A Data Scientist? And Other Data News
It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. Today we present a new feature on the Modern Marketing Blog: The Friday Five. The topics will include but not be limited to: Mobile marketing.
HUBSPOT | FRIDAY, JUNE 26, 2015
[Analytics] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
Highly analytical and data driven. and have experience with Google Analytics. Metrics driven -- they're proficient in social media analytics and measurement. Analytical and creative approach to problem solving. Seems simple right? It takes time -- and time is something most fast-growth companies don’t have. Go to Events.
MODERN B2B MARKETING | MONDAY, JANUARY 12, 2015
[Analytics] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. So you’re really coming in at a really good time. Close rate.
B2B MARKETING TRACTION | THURSDAY, JUNE 6, 2013
[Analytics] How to Break Website Paralysis with Scientific Analysis
The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly. What are the exit pages to my site?
6SENSE | TUESDAY, OCTOBER 20, 2015
[Analytics] Website Personalization: The Future of B2B Marketing
Today it’s accessible to most organizations with 1-2 years of web analytics data to mine for patterns. Throughout the entire buyer journey, marketers can use an analytic approach to customize messaging and CTAs across ALL their demand gen channels.”. Statistics from 23 Shocking Content Personalization Stats by Jeff Zelaya.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
[Analytics] Can Lead Generation Become More than “Frosting and Cherries?”
Use sophisticated analytics for lead scoring. Analytics can be used to further define the prospects by modeling past activity. About the Author: Kenyon Blunt is the CEO of the database marketing analytics firm: SIGMA Marketing Group. Kenyon Blunt. His view is that the current state of lead generation is dead. Tweet This!
6SENSE | FRIDAY, FEBRUARY 12, 2016
[Analytics] Content2Conversion – Predictive Marketing and Demand Generation
We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. 6sense is proud to be a part of 4 sessions at the B2B C2C conference and we’d love for you to join us: Preparing for Predictive Analytics Workshop.
BLOG MY CALLS | FRIDAY, FEBRUARY 27, 2015
[Analytics] Why Sales Agents Need to Own Their Calls [194 Words]
Analyzing millions of phone calls, with Conversation Analytics , has given us some valuable insight when it comes to the elements of a closed sale. Conversation Analytics Did you know that ownership language on phone calls is more important than politeness? That’s right, about 42% more important to be specific. Read More.
BIZNOLOGY | TUESDAY, NOVEMBER 18, 2014
[Analytics] Search Engine Marketing is Legion
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Similar to the law of conservation of mass, enterprises have the law of conservation of budget. Like this post?
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 8, 2016
[Analytics] Why Marketing Belongs in the Boardroom
From the insight and analytics perspective – what trends are they buying, the context of marketing’s opportunity and responsibility to bring thing to the table that other parts of the business can’t access." Credibility in the boardroom is measured in hard numbers. Global Phenomenon. CMO Corner
I-SCOOP | MONDAY, JULY 13, 2015
[Analytics] Using Net Score in practice: how CX drives marketing
Analytics Customer experience Integrated marketing CSI Customer Satisfaction Index Fusion Marketing Experience Kinepolis Net Promoter Score Stefaan ClaesKinepolis is a Belgium-based yet internationally active player in the cinema industry. events) […].
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 21, 2012
[Analytics] Social Media? #WTF
And finally, I’ll talk about how we need new marketers with digital, analytic and social conversation skills to help drive reach, engagement and conversion of loyal customers and fans of our businesses… WTF " href="[link] target="_blank">Social Media? # WTF. View more PowerPoint from Michael Brenner. Photo Source. Social Media
HUBSPOT | MONDAY, MAY 5, 2014
[Analytics] How to Write a Blog Post Outline: A Simple Formula to Follow
How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor flow.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 26, 2014
[Analytics] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
Although content creation is probably LeadLiaison''s most unusual set of features, the system also does an above-average job at the standard marketing automation functions: email, multi-step workflows, behavior tracking, lead scoring, CRM integration, and analytics. Content is served through short URLs to track consumption and sharing.
BUSINESS GROWTH DEVELOPMENT | THURSDAY, APRIL 19, 2012
[Analytics] 3 Free Online Tools Every Marketer Should Use
iWebTool is similar to Google Analytics in the sense that it confirms your search engine page rank and gives you some insight to which key terms consumers are using to find your page, but it’s a tad different. Google Analytics. Are there benefits to using more than one software package for analytics? Hootsuite. iWebTool.
BUSINESS GROWTH DEVELOPMENT | THURSDAY, APRIL 19, 2012
[Analytics] 3 Free Online Tools Every Marketer Should Use
iWebTool is similar to Google Analytics in the sense that it confirms your search engine page rank and gives you some insight to which key terms consumers are using to find your page, but it’s a tad different. Google Analytics. Are there benefits to using more than one software package for analytics? Hootsuite. iWebTool.
BLOG MY CALLS | THURSDAY, JUNE 13, 2013
[Analytics] Must-Have Characteristics of Successful Marketers
Analytics, call tracking and web analytics, are required to be a successful marketer today. We have a CRM, a Google Analytics account, a CMS, a marketing automation solution, a call tracking tool (can you guess which one?), and various social media tools. - Curiosity - Marketers must be curious. Why doesn''t anyone read my blog?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
[Analytics] More Traffic? Or More Conversions? No Contest.
Slice and dice your site traffic analytics all you want. By focusing on the deep analytics and insights gained from testing with online customers, not just boosting traffic, not only improves the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Many marketers get this wrong.
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 14, 2012
[Analytics] Lead Generation: 81% of marketers use email marketing
Early analytics from the site shows a significant improvement in traffic and time spent on the site. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Q. Click to enlarge. Email Marketing. part 4.
SNAPAPP | SUNDAY, APRIL 5, 2015
[Analytics] How To Stop Drowning in MarTech: Have A Plan
Analytics platforms like KISSmetrics and Google Analytics let marketers track how users are engaging with their web content (where they're getting stuck, which pages convert, etc). Escape The “Frankenstack”. Tools pile upon tools, and nothing quite works well together. When is the right time to add a new technology? His solution?
SAZBEAN | SATURDAY, NOVEMBER 23, 2013
[Analytics] Top Internet Marketing Strategy Links for the Week of November 18, 2013
INBLURBS | FRIDAY, MAY 11, 2012
[Analytics] Who get you more business leads Google+ or Pinterest?
But what are these analytics which led to these decisions? Social Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. Identifying the right Social Media Sites for business.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Analytics] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
After your content is launched and promoted across your marketing channels, you’ll need to have marketing analytics in place that measure the success of your ebooks. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. And week after week, I have the satisfaction of publishing ebooks. creating an ebook.
B2B MARKETING INSIDER | TUESDAY, JANUARY 29, 2013
[Analytics] The Most Important Marketing Metrics
He predicted that soon we will see more marketing departments adding predictive analytics and data scientists to today’s dashboard capabilities. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Strategy
HUBSPOT | WEDNESDAY, SEPTEMBER 17, 2014
[Analytics] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketing
B2B MARKETING INSIDER | WEDNESDAY, MAY 29, 2013
[Analytics] The World Has Changed. Has Your Marketing?
Marketing technology and analytics. This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. All this is putting new pressures on today’s B2B Marketing leaders. We are being asked to take on bigger roles to help blaze paths to greater collaboration, customer focus and growth.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 11, 2013
[Analytics] How to Blog without Boring Readers in the Holiday Season
Check out blog analytics to see what is trending and adapt your own blog entries to have more SEO opportunities. How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! So what does the holiday season mean for your blog? Several things! Photo Source).
BLOG MY CALLS | THURSDAY, MARCH 21, 2013
[Analytics] Call Tracking Metrics for Agencies: 6 Reasons LogMyCalls is the Choice
When you're a qualified reseller, we'll White Label the dashboard and entire analytics portal for free. When they log in, it will truly be your analytics portal. When your clients receive reports from LogMyCalls and when they log in to your White Labeled analytics portal, they will be impressed. We love them all. Period.
DIGITAL B2B MARKETING | TUESDAY, JULY 26, 2011
[Analytics] A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
Organic is good, whole foods, raw foods and live foods (such as yogurt and kombucha) are even better. I’m analytical. started my career in analytical disciplines. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. But don’t expect to hear a lot about my family.
CRIMSON MARKETING | THURSDAY, JULY 10, 2014
[Analytics] Big Data and Marketing Intelligence Help Make Better Pricing Decisions
But you can start making better pricing decisions now by following these four steps to turn data and marketing intelligence into profits: Listen to the data and marketing analytics. Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Automate. Build skills and confidence. Actively manage performance.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 8, 2011
[Analytics] What Your Business Needs To Know About Google+
One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
TRADESMEN INSIGHTS | TUESDAY, APRIL 5, 2011
[Analytics] How to Use Twitter to Find New Business
Sysomos is the leading provider of social media monitoring and analytics technology. They Bit.ly is a universal url shortener that not only provides a handy service in shortening urls but also allows you to access analytics to see how many people are clicking on your link. 73% provide location information compared with 44% in 2009.
INBLURBS | FRIDAY, APRIL 12, 2013
[Analytics] 5 Jobs for Tomorrow’s Customer Service Team
The individual in this role would continually mine for popular topics in call center notes, as well as review Web analytics data to assess which articles in the self-service community garner the most traffic. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.