Marketing Interactions

OCTOBER 15, 2021

Given the above, combined with intent data, analytics, lead/account scoring and feedback loops from sales and customer success, they’re best suited to make strategic adjustments to messaging and content to engage customers and in-market and potential in-market buyers with a continuous storyline.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

MAY 21, 2018

B2B marketers know analytics are critical, but many marketers struggle to use them effectively. On the campaign side, if analytics only originate from vanity metrics, such as clicks and views, your content team could continue to publish content they think is effective when it’s not creating an impact on business objectives.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

FEBRUARY 15, 2019

Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. This said, knowing what they viewed and engaged with doesn’t tell you why they did so. Data Can Be Misleading.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

OCTOBER 8, 2020

Your Sales Hub analytics shows you which buyers engage with what content. You know what the common objections are from your buyers. Sales has these conversations as a matter of course, so consult with them to understand which objections need the most persuasion to overcome.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JUNE 23, 2017

Use your analytics and continuously monitor how well they’re working toward achieving your content marketing strategy goals. As you develop your content for different stages (in answer to different questions), make sure you’re also adjusting your keywords and phrases to follow suit. Watering Holes and Social Media.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

JULY 5, 2021

You pull analytics on content performance and see that your infographic (or blog, or case study, etc.) Research from CMI (PDF) finds that fewer than 6 in 10 (56%) agree that they can extract meaningful insights from data and analytics derived from the consumption of content. A Focus on Format is a Siloed View. Or an echo chamber.

Relevance 140

Relevance Top of Funnel B2B Content 140