B2B Marketing Directions

DECEMBER 31, 2023

What B2B Marketers Can Learn From Missing Bullet Holes " Source: Wikipedia This post focuses on the importance of avoiding selection bias when making decisions based on data. Selection bias can occur when the data used in an analysis (the "sample") is not representative of the relevant "population" in some important respect.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Kevin Indig

SEPTEMBER 18, 2023

🗺️Context : An analysis of the top 1,000 sites on the web from Originality AI shows 12% already block Chat GPT’s crawler. ❗️But : Based on my analysis, the share of top 1,000 sites blocking Chat GPT is likely to jump up to 84%. 84% of sites are likely to block ChatGPT.

Lead Ranking 73

Lead Ranking Lead Scoring Wikipedia High Quality Lead 73

KoMarketing Associates

APRIL 19, 2018

We typically will use the SEMrush keyword analysis tool, as well as look at the actual Google results (in incognito/private mode). Wikipedia) or scholarly publications? Determine data points to better inform your analysis. For existing pages, use what you learned from the analysis to make on-page optimizations.

SEO 149

SEO Top of Funnel SERP B2B 149

Stevens & Tate

DECEMBER 16, 2022

AI marketing software allows for the collection of valuable user and website data and analysis in real time. When you look at some of the more popular websites that rank high on Google’s SERP, it’s not uncommon to see sites like IMDB or Wikipedia. Take for example Google’s RankBrain. Are there ways to increase SEO?

Marketing AI 116

Marketing AI SEO Effectiveness Planning 116

Martech

JANUARY 19, 2023

Expect to see more of this kind of data analysis as a way to sort through the increasing amount of data that marketing teams collect. If someone wants the facts about B2B marketing, they should go to Wikipedia. Surfacing insights Tools like Google Analytics are using AI to surface insights from your data.

Marketing AI 128

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 128

ViewPoint

OCTOBER 20, 2016

According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems. At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015. Their “reward”? No more support in 2017.

Top of Funnel 120

Top of Funnel Wikipedia Sales Qualified Leads Account Based Marketing 120

Biznology

FEBRUARY 9, 2018

a structured database of the information in Wikipedia. If you don’t craft the right queries, you won’t listen to the right conversations, and your whole analysis will be skewed. Watson Knowledge Studio helps you manage and iterate on this data set with machine learning (supervised or unsupervised).

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Contently

NOVEMBER 3, 2021

There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Its analysis focuses on political affiliations, biased word choices, and sourcing. Double-check dates, locations, and timelines, and be sure that any claims you’ve made are verifiable.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

B2B Marketing Directions

JULY 2, 2023

Image Source: Wikipedia Data has become the lifeblood of modern marketing. A selection bias occurs when the data used in an analysis (the "sample") is not representative of the relevant population in some important respect. It now touches almost every aspect of the marketing function. Here's one mistake marketers need to avoid.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Sample 52

Hubspot

MARCH 26, 2018

In this post, we'll walk through 10 such tools that all help you run a site analysis like a marketer. Purpose: Site Analysis. Purpose: Site Analysis. Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. Purpose: Site Analysis. BuzzStream.

SEO 101

SEO Tools Domain Wikipedia 101

KoMarketing Associates

AUGUST 28, 2018

In addition, Google also shows a Knowledge panel on the top right-hand side of the page (referencing the Wikipedia definition) and “People also ask” questions at the bottom of organic results. Search volume is significantly less and phrase may also be less competitive than the other options.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Webbiquity

JULY 19, 2016

Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, 11) Live Keyword Analysis. An on-the-fly keyword analysis tool: enter up to three keyword phrases along with a block of text and instantly see the keyword density for each phrase. and Amazon.com.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

KoMarketing Associates

MARCH 1, 2016

A Wikipedia entry (research-oriented). There are several ways you can tackle this analysis. The goal in this analysis is to prioritize keyword targets based on the likelihood content created will rank for a particular keyword target. 4 technology-oriented solutions pages. Assessing Keyword Viability with SEO-Specific Metrics.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Content Marketing Institute

DECEMBER 5, 2018

While you shouldn’t rely on it as a primary source, Wikipedia is a good place to learn academic jargon. The references at the end of each Wikipedia article are often primary source links that connect to reputable journals. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. Click To Tweet.

Peer-to-peer 103

Peer-to-peer Wikipedia Content Paper 103

Moz

SEPTEMBER 10, 2019

The system generally worked, but huge portions of the web—sites like Forbes and Wikipedia—applied nofollow across their entire site for fear of being penalized, or not being able to properly police UGC. Should curated links from trusted Wikipedia contributors really not count? Sites that use nofollow for crawl control.

Google 86

Google SEO Wikipedia Lead Scoring 86

Method and Metric

OCTOBER 2, 2019

Similar to Google’s Search Console, Bing has a free service called Bing Webmaster Tools , which offers a variety of services including SEO analysis, Page Traffic Report, a Mobile Friendliness Tool, and an area to submit sitemaps. Looking up SEO on Wikipedia would be “!w Let them help you – Webmaster tools. – Add your own.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Biznology

AUGUST 27, 2012

Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. The question is, how accurate do you need sentiment analysis to be? Or at least no sentiment analysis that actually works.

Social Media 80

Social Media Work Management Marketing Management Media 80

B2B Memes

JANUARY 18, 2012

Now, if you have no clue what SOPA and PIPA are or why you should care, I suggest you take a close look at Mike Masnick’s recently updated analysis, “ Why SOPA & PIPA Are A Bad Idea, Dangerous & Unnecessary.” No related posts.

Wikipedia 100

Wikipedia Analysis Media 100

Webbiquity

APRIL 14, 2015

Fast SEO Competitive Analysis by Search Engine Watch. Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” what is…?

Keywords 100

Keywords SEO Research Resources 100

Brightedge

NOVEMBER 30, 2021

Wikipedia pages, blog posts, and instructional videos). Therefore, the best, most relevant, and authoritative search results for this keyword would be product pages on e-commerce sites, versus a Wikipedia page defining “water bottles.”. Examples : “what is tomato sauce?,” “types of beer,” “history of Spain”. Build Your Keyword Cloud.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Biznology

FEBRUARY 7, 2014

(Photo credit: Wikipedia). While their excitement about their product and/or service may help them move forward against all odds, a realistic understating of the market or a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) might enable them to be more effective in driving their business forward.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Conductor

JULY 14, 2022

The addition of these two metrics, TTFB and INP, makes all the page speed tools that use Lighthouse analysis significantly more useful. This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

KoMarketing Associates

FEBRUARY 10, 2021

This information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). Did we miss any features that you think are essential for strategic SERP analysis? The Knowledge Panel is the actual feature you see outlined in red above.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 5, 2019

Information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). I hope this guide is helpful in addressing the most important SERP features to look for in your next analysis. SEO Consideration.

SERP 120

SERP Features Top of Funnel Display 120

Moz

APRIL 10, 2019

I purposely removed queries with expanded sitelinks from the analysis, since those are highly correlated with dominant intent. It's possible that restricting our analysis to "stable" URLs is skewing the results. The graph below isolates our "Big 3" in MozCast: Wikipedia, Amazon, and Facebook. Was it random or systematic?

Google 57

Google SERP Long Tail Marketing Domain 57

Blue Flame Thinking

FEBRUARY 15, 2019

Use SEO analysis of your site and those of competitors to find the keywords visitors are using. Click through to a Wikipedia page that was awarded a snippet and look for the dozens of internal links in the page content. Here are four approaches to building pages that are more likely to earn a featured snippet. #1

Features 63

Features Google Long Tail Marketing Wikipedia 63

Customer Experience Matrix

MAY 3, 2013

Users can set up champion/challenger tests as splits within a process flow; results are stored in a database for analysis and reporting. The process flow…I mean graph…is inherently very flexible, and the ability to define rules as tables, trees, score cards, and other formats adds even more power.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Content Standard

OCTOBER 2, 2015

Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Let me explain: My friend was Ricky Martin’s girlfriend on Wikipedia. Have a question?

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Digital Marketing World Forum

NOVEMBER 18, 2019

According to Wikipedia, Precision marketing is “ A marketing technique that suggests successful marketing is to retain, cross-sell and upsell existing customers. There are a lot of ways to do precision marketing such as predictive marketing, social media analysis, database modelling, profile scoring.

Amazon 48

Amazon Paid Search Agency eCommerce Advertising Agencies 48

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia. Buyer Behavior Research and Analysis.   Buyer behavior research and analysis is becoming an important means for organizations to recognize emerging patterns on the part of buyers and buying organizations.  We are living in a world that is fraught with uncertainty. 

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Sharpspring

APRIL 7, 2021

To get a higher-level overview of questions that relate your primary keyword, use Text Optimizer that uses semantic analysis to identify relevant questions behind any word or phrase. Have your brand added to Wikipedia. This will make it easy for Google to find an answer to each question. Get your books added to “Google Books”.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Customer Experience Matrix

APRIL 15, 2014

I do this analysis for my clients so we can be sure to find marketing systems that are consistent with their business approach and resources. It doesn’t change the rest of this analysis. †† This is all basic “strategy map” stuff based on work by Robert S. Wikipedia tells me that strategy maps are obsolete but I still find them useful.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

ANNUITAS

JUNE 2, 2016

As per Wikipedia (emphasis is mine): “the purpose of programming is to find a sequence of instructions that will automate performing a specific task or solving a given problem.” While invisible to the naked eye, this can severely impact analysis. Ultimately, any program that one writes is only going to be as creative as its author.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

Webbiquity

MARCH 30, 2012

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.).

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Biznology

JUNE 28, 2012

Photo credit: Wikipedia. Now, the truth is that what the API does is based on lots of human analysis, but just like Google’s link analysis algorithm, if you can respond quickly enough, no one cares how long it took to codify that human knowledge. They just want it to be fast and accurate.

Social Media 80

Social Media Tools Media API 80

Moz

NOVEMBER 13, 2018

If you have not already done a normal traffic drop analysis and ruled out the first three causes, then your time is better spent doing that first. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53