Mass Analytics

JUNE 22, 2023

Contribution Analysis: Unraveling the Secrets of Media Effectiveness in Your Marketing Mix In the previous article, we covered the part “How to Choose the Best Model for Your Marketing Mix Modeling Project “ which paved our way to the fifth article in our series. This is where adjusted contribution analysis comes in.

Marketing Mix 98

Marketing Mix Analysis Effectiveness Aggregators 98

Martech

AUGUST 2, 2023

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). Some reporting suggests that brands, at least, are having a better experience on Threads than on Twitter.

Twitter 90

Twitter Advertising Agencies Comparison Social Media 90

CoSchedule

JUNE 29, 2022

When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Executive Summary: Best Times To Post On Twitter In 2022. What is the best time to post on Twitter today?

Twitter 52

Twitter Analysis Research Best Practices 52

Search Engine Journal

JULY 20, 2021

Twitter Advanced Search can help with market analysis, competitive research, geotargeting & more. The post Everything You Need to Know About Twitter Advanced Search appeared first on Search Engine Journal. Learn how to maximize this feature here.

Twitter 115

Twitter Analysis Search Marketing Features 115

ClickZ

SEPTEMBER 9, 2021

The current state of domain-level intent analysis and lead qualification. He can be found on Twitter @bretsmith_HIP. Join the conversation with us on LinkedIn and Twitter. The post Why domain-level “intent” can mislead the buyer journey analysis appeared first on ClickZ. But we’ll come back to that in a bit.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Twitter 103

Twitter Analytics Work Management Marketing Management 103

Biznology

FEBRUARY 14, 2017

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. It’s still a thing! And I don’t see another one coming up.

Twitter 218

Twitter Advertising Agencies Facebook Youtube 218

KoMarketing Associates

AUGUST 9, 2018

of US companies with 100 plus employees on Twitter for marketing purposes. ­. With Twitter costing 6 times more than Facebook for paid advertising, organic strategy should be considered a critical component of a brand’s strategy on Twitter. Have a Twitter Communication Plan. Be Consistent with Twitter Communication.

Paid Content 158

Paid Content Twitter Ideal Customer Profiles Social Media 158

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

ClearVoice

FEBRUARY 15, 2021

What is a competitive analysis? One of those important exercises is a competitive analysis — the process of looking closer at your direct and indirect competitors. Before we get started, please note that you must identify who your actual competitors are before doing a successful competitive analysis.

Paid Content 107

Paid Content Analysis Cost Per Click Paid Search Agency 107

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. For your analysis, you can choose any social networks you’d prefer.

Social Media 104

Social Media Analysis Media Twitter 104

Convince & Convert

SEPTEMBER 23, 2014

What if Twitter launched the most awesome analytics dashboard and no one really noticed? I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard.

Twitter 167

Twitter Analytics Impressions Social Media 167

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence. Your tweets should capture attention and provide value to your followers.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Analysis 109

Analysis Social Media Media Eye-Tracking 109

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. The Right Tools for the Analysis Job. LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts. 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook and 36% via Twitter, so utilize those free tools to capture your leads and activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Scoop.it

MARCH 9, 2021

They set up their Twitter account, begin posting, but never really take stock in whether or not their efforts are getting them the results they want. From time to time it is important to perform a wellness check of sorts for your Twitter account. The ins and Outs of Conducting a Twitter Audit. Let’s get started. Clean House.

Twitter 54

Twitter Ideal Customer Profiles Profiling Demographics 54

KoMarketing Associates

OCTOBER 18, 2018

To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). At the end of our analysis, we found that it’s basically an even split – about half of all B2B social posts have a call-to-action.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. Image credit: Twitter Here’s how Sprout Social is doing it. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

nDash

APRIL 14, 2022

Because this platform is an excellent resource for real-time events, news, and other updates, having the best Twitter tools for your business is critical. With nearly 400 million users , most people either know about or actively use Twitter. The Benefits of Twitter Marketing Tools. Top 10 Free Twitter Tools.

Twitter 52

Twitter Tools Ideal Customer Profiles Curation 52

Brandwatch Marketing

OCTOBER 30, 2018

The best way to do that is through image analysis. How to translate a visual language using image analysis. Compare that with just 51% using Facebook and 32% using Twitter — both more text-based mediums. Image analysis uses computer vision to allow you to pick out components of a photograph or image that are important to you.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Follower Wonk for network analysis.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

SWOT 86

SWOT Paid Content Analysis Social Media 86

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Twitter 100

Twitter Tools RSS Social Media 100

Savanta

FEBRUARY 1, 2012

Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Analysing the Twitter activity of the top two hundred B2B Super Brands reveals some useful quality related benchmarks for us mere mortals. The Chameleons.

Twitter 120

Twitter Brand Identity Branding B2B 120

Convince & Convert

APRIL 5, 2016

Twitter bring people closer to their peers. Twitter brings people closer to brands. Twitter brings people closer to celebrities. But Twitter also brings citizens closer to their government. Of that group, 186 mayors were on Twitter. 74% of big city mayors are on Twitter. mid-atlantic Twitter battle!).

Twitter 87

Twitter Microsite Peer-to-peer Best Practices 87

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 97

Twitter Service Tips Eye-Tracking 97

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Predictive analysis is changing the B2B marketing landscape. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Onalytica B2B

JULY 15, 2015

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Marketing Insider Group

NOVEMBER 15, 2021

Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. I also share my YouTube videos on Twitter and via email to help build my following there as well.” My best advice for getting the most out of Twitter. Be selective about your Twitter follows. Use your time wisely.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 95

Twitter Effectiveness Demographics Stats 95

KoMarketing Associates

JULY 10, 2012

Inbound link review is a critical component for competitive SEO analysis and Open Site Explorer, part of the SEOmoz suite of SEO tools, is one of the best resources available. Comparative benchmarks across tools like Open Site Explorer and Majestic SEO provide for greater coverage and analysis. Open Site Explorer. FollowerWonk.

Analysis 120

Analysis Budget Programs SEO Tools 120

BenchmarkONE

MARCH 26, 2019

No topic (except maybe politics) is as divisive as Twitter. Some feel that Twitter is an invaluable resource, naturally encouraging faster responses and more concise thoughts than other forms of social media. Here are some of the main benefits to Twitter advertising, along with suggestions for getting started on the platform.

Twitter 63

Twitter Advertisements Advertising Ad Exchange 63

Webbiquity

AUGUST 8, 2023

Among the key findings from this report: The top tasks B2B buyers are adding to their decision making process are conducting a more detailed ROI analysis (38%) and spending more time researching decisions (31%). Younger and older buyers alike ranked Facebook and Instagram among their top channels, and both groups ranked Twitter at #5.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238