KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it? SimilarWeb. What is it? Live HTTP Headers.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Method and Metric

APRIL 9, 2021

SEO tools take out the tedious work of sifting through data for information on our analytics. The best SEO tools provide you with easy access to information and reports about how you also measure up to the competition. All of these tools are free! Keyword Tools and Trending Topics. The best part? The best news?

SEO 64

SEO Tools Lead Scoring Lead Ranking 64

Zoominfo

APRIL 30, 2018

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Determine your top traffic sources. Social media (LinkedIn, Twitter, etc.).

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered. SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Moz

OCTOBER 25, 2018

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. How do we use it?

Analysis 54

Analysis Elasticity Budget Programs Validation 54

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective?

Keywords 100

Keywords SEO Research Resources 100

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Convince & Convert

MARCH 6, 2015

However, before you start the analysis process, click here to open a Google spreadsheet that will help give you a place to store your SEO audit data. When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. Select Edit from the menu.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166

Optinmonster

JULY 5, 2022

But with IndexNow, search engines instantly get to know that a URL and its content have been updated, so they can reflect these changes in their search results. It also means that search engines can now prioritize crawling for these updated URLs while limiting organic crawling to discover new content. That’s it!

SEO 80

SEO API SERP Paid Search Agency 80

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. Create a free tool that’s insanely useful.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Litmus

MARCH 2, 2023

Launched in 2005, this tool has been the go-to platform for keeping track of everything from overall site traffic, to referral sources, to conversions, and so much more. Universal Analytics was the gold standard for tracking website activity for fifteen years… Until another ring tool was made. What is Google Analytics 4?

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Sprout Social

JANUARY 18, 2017

It’s deceptively simple, and once you get set up, analysis is basically hands free. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL.

ROI 80

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 80

Outgrow

DECEMBER 6, 2022

You can simply set this up and send the information to your CRM tool via Outgrow’s native or Zapier integrations. . You can now integrate your interactive content piece with the SAP CDC CRM tool in order to streamline your information storage and analysis process. Add Widgets to Your Results Page. Send PDFs via Integrations.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Biznology

FEBRUARY 15, 2019

The audit should include things like: URL, traffic or followers, activity, purpose of the asset, and any other easily collectable metrics that will help you determine which accounts are worth keeping. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc).

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Convince & Convert

AUGUST 3, 2017

Enable a custom URL or “ username ” for your page. When you create a username, it appears in a customized web address (for example, facebook.com/yourcompany) for your page which makes it easy for people to type in the URL. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.).

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

SERP 74

SERP Optimization Content Keywords 74

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Domain Age, URL, and Authority. Recommended Resource: Need more website traffic? We have also had the joy of helping businesses to improve their Google E-A-T with resulting traffic increases.” Mobile Friendliness.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Envy

AUGUST 22, 2017

While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Why You Need the Right Social Media Monitoring Tools. Be up to date on recent developments in areas that are relevant to you and use insights you derive from that analysis to optimize your B2B social marketing campaigns.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Sharpspring

JUNE 3, 2021

Another useful tool to mention here is called About.me It’s also much handier to give your personal page link to others instead of all your social media links and URLs. Social networks like Facebook and Twitter are great for combining personal and business affairs. which helps individuals brand themselves online more easily.

Personalization 129

Personalization SEO Brand Identity Branding 129

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. HootSuite enables you to: • Shorten URLs for Twitter.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

illumin

OCTOBER 20, 2023

Contextual ads are often more cost-effective as they don’t rely on the collection and analysis of extensive user data. This includes optimizing meta tags, headings, URLs, and body text. Tracking keyword rankings and assessing website traffic can provide valuable insight into the effectiveness of keyword targeting.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Marketing Graham

JULY 14, 2021

Sure, you can pay to drive traffic through digital ads, but it generally has a high bounce rate (and therefore high wastage). Use tools like Wordtracker and Google Trends to discover the words and phrases your target audience is using – often it’s not the ones you imagine. Avoid the most competitive keywords.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Websites 52

Biznology

MAY 15, 2015

Increased traffic/conversions. Niche Analysis. However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. Evaluating your competition is another important piece of niche analysis.

Link Building 80

Link Building Campaigns Ad Building Analysis 80

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convert

JANUARY 25, 2021

Having properly configured goals allows tools like Convert Experiences to provide you with critical information, such as the number of conversions and the conversion rate for your site. You must have the freedom and the flexibility to define parameters that don’t come baked in your A/B testing tool. But not all goals are made equal.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

KoMarketing Associates

MARCH 21, 2017

Based on this analysis, you can then identify opportunities for success and determine the bandwidth (time and budget) that will be needed to overcome the competition’s efforts. Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Social shares?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

ClearVoice

MAY 10, 2021

Marketing attribution models can help you answer this question, by providing an in-depth analysis as to what touchpoints are responsible for your customers’ decisions to buy. As with similar marketing tools, these models have purposes, advantages, and disadvantages which are outlined in greater detail, below. Last interaction.

Marketing Attribution 52

Marketing Attribution Lead Ranking Touchpoints Planning 52

Outgrow

DECEMBER 6, 2022

You can simply set this up and send the information to your CRM tool via Outgrow’s native or Zapier integrations. . You can now integrate your interactive content piece with the SAP CDC CRM tool in order to streamline your information storage and analysis process. Add Widgets to Your Results Page. Send PDFs via Integrations.

Outgrow 52

Outgrow Features Product Lead Ranking 52

Brightedge

JULY 22, 2022

The focus for discoverability used to be almost solely centered on getting URLs indexed. Today we want search engines to not only index a URL, but to understand the context of the page, the format of the content to best match it to the right type of search results, and dozens of other signals embedded in our content and on our sites.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. Click To Tweet. njellering Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google.

RSS 100

RSS Digg Tagging Blogger 100