Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 93

Youtube Banners Ideal Customer Profiles Keywords 93

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

Buy 116

Buy Video Marketing Template Social Media 116

Marketing Insider Group

APRIL 22, 2021

Find the best-performing social media content across all platforms with BuzzSumo. Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience. These top social tools will help you grow your startup’s social media presence in 2021.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

Social Media 167

Social Media Product Tools Media 167

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Lead generation.

Work Management 119

Work Management Marketing & Strategy Marketing Management Keywords 119

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

Tools 230

Tools Social Media Social Networks Work Management 230

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. Examples of Long-Term and Short-Term Plays An example of a long-term marketing play would be the creation and publication of downloadable web content, usually in the form of a template, checklist, or guide.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Sprout Social. Analyze the competition.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Understanding brand health on social helps you understand: How consumers feel about your brand.

API 94

API Advertising Benchmark Marketing Management Analysis 94

Optinmonster

APRIL 4, 2024

Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy. But why should you trust our analysis? In fact, Constant Contact has pre-made templates set up for these workflows. How to Choose the Best MailChimp Alternative 1. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SocialPilot

JANUARY 31, 2024

To drive a successful influencer marketing campaign, staying up-to-date with the industry trends and success strategies is most important. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. Here we go!

Case Study 90

Case Study Case Studies Studies Work Management 90

SocialPilot

FEBRUARY 26, 2024

Simply put, this duo of human creativity and AI’s capabilities offers marketers a powerful tool to innovate, improve their strategies, and build genuine connections. But there’s more to AI marketing than just the strategies and the tools. The model combines data from macroeconomics, social media, and search engine data.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. You can create a blog post, email newsletter, or captions for social media posts or repurpose your content for social media using AI within minutes (if not seconds).

Generation 98

Generation Psychographics Content User-Generated Content 98

Sprout Social

JANUARY 11, 2023

Using a social media dashboard to glean vital insights from your data will help you successfully convey your team’s impact every time. In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business.

Social Media 125

Social Media Template Media Brand Identity 125

Convince & Convert

AUGUST 3, 2017

It all comes down to months (and years) of building up your social media presence using a solid strategy. But before you start working on that strategy and start investing in ads, there’s some groundwork to be done. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.).

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Oktopost

JULY 30, 2020

So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Webinars can be pushed to YouTube or Facebook Live. Basic landing page templates. No live chat.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Sprout Social

FEBRUARY 3, 2022

That is, random promotions with no end-goal, strategy, or definition of “success.” Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Not to mention the rising cost of paid social media advertising.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Outgrow

MAY 21, 2021

They can help reduce the burden of different tasks under your e-commerce marketing strategy. Moreover, interactive content is a marketing strategy taking the world by the storm. In other words, Selz enables a brand to present and manage their store on social media & Google Smart Shopping. Additionally. Pricing: Paid.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Are you managing social media channels? Here are the 5 must-ask questions, I created a YouTube video to show you why. Social Media. In the B2B world, sales see social media as the top of the funnel. Help sales gather intelligence on social media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Sprout Social

SEPTEMBER 22, 2020

It’s no secret that businesses today should have some sort of social media strategy. Perhaps you inherited your social presence from someone who was “winging it.” Either way, conducting a quick audit can let you know whether or not your social strategy aligns with your business’ goals.

Template 145

Template Social Media Top of Funnel Media 145

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

SmartBug Media

APRIL 1, 2020

In fact, when you look at all the e-commerce stores in BuiltWith's analysis of the top one million global websites, WordPress is the most popular way to build an e-commerce store, holding a 27 percent market share (the next most popular option is Shopify, at 19 percent). Choose one of the pre-made templates. Squarespace Pricing.

Work Management 134

Work Management Budget Programs Marketing Management CMS Development 134

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Optinmonster

JULY 12, 2021

Here’s how it works… Everything starts by choosing from one of OptinMonster’s 50+ pre-made templates: These were designed to look great across all devices and they’re fully responsive. From there, your template will be in the OptinMonster editor. Plus, many are ready to go out of the box. PushEngage.

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

LeadSquared

DECEMBER 7, 2020

While what was wrong with that campaign is clear as day, sometimes preemptive research and sentiment analysis can help brands avoid such a blunder with seemingly innocuous campaigns as well. How do they engage in social media? They follow celebrities and stylists on Instagram and watch DIY videos on YouTube.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

ClearVoice

MARCH 26, 2020

This is achieved by a team of strategists, project managers and creatives taking a calculated approach to identifying the needs of the brand’s audience, creating content that resonates, and evaluating resulting online performance through rigorous reporting and analysis of assets and trends within the brand’s niche.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Convince & Convert

AUGUST 3, 2017

It all comes down to months (and years) of building up your social media presence using a solid strategy. But before you start working on that strategy and start investing in ads, there’s some groundwork to be done. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.).

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Hubspot

APRIL 2, 2021

Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. It's an outbound strategy that is only effective if you have a well thought-out strategy. The Trade Desk.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

APRIL 17, 2014

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. This is especially true when it comes to social media cover photos.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

BenchmarkONE

SEPTEMBER 13, 2018

It allows users to create branded surveys with various types of questions, from thousands of tested templates. What we like : It’s more than just a survey generator, it’s a whole slew of data gathering and analysis tools. Image courtesy of Social Media Examiner. #4: 4: Social Mention. 3: FocusGroupIt.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The value of social listening.

Social Media 84

Social Media Media Eye-Tracking Work Management 84

Convert

JANUARY 19, 2022

Optimize your online store for retention and you’ll be able to streamline your acquisition strategies simultaneously. Look at what your customers are saying about your products online, on social media, in product reviews, and post-purchase feedback. Before Optimizing, Respect Data. Customer Expectations.

Product 52

Product Optimization Tips Paid Search Agency 52