xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer. Firstly, xiQ’s SWOT analysis is there, ready and current, removing the time-consuming task of manually gathering this crucial data.

SWOT 133

SWOT Analysis Optimization Ad Building 133

Marketing Insider Group

DECEMBER 4, 2023

Findings of the Study Diving into the heart of our ‘Man vs. Machine’ research, we meticulously analyzed the performance of human, AI-generated, and hybrid content across several key metrics. This analysis aimed to unravel the effectiveness of each content type.

Marketing AI 270

Marketing AI Lead Ranking Research Guidelines 270

Top Rank Marketing

JANUARY 17, 2024

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. To do that, SEO analysis has to go deeper than surface-level results. Keyword analysis An audit tells you which keywords you’re currently ranking for; a keyword analysis begins to evaluate which keywords you should be ranking for.

Analysis 95

Analysis Lead Scoring Lead Ranking SEO 95

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. Get MarTech! In your inbox.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. By leveraging techniques such as natural language processing and sentiment analysis, AI can distil unstructured data from sources like customer reviews, emails, and social media posts into valuable insights.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Heinz Marketing

OCTOBER 20, 2022

They are now proactive and independent in researching technology and services when a need arises. This can be done through completing a competitive content analysis. Why Conduct a Competitive Content Analysis. There are a few reasons why a competitive analysis can boost an organization’s effectiveness.

Analysis 118

Analysis Top of Funnel Content Demand Generation Agencies 118

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Analysis 98

Analysis Segmentation Ideal Customer Profiles Effectiveness 98

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Don’t neglect quality here.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

SEMrush

FEBRUARY 10, 2021

Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy.

Analysis 140

Analysis Marketing & Strategy Marketing Research 140

seo.co

MAY 16, 2022

Digging into keyword research is one of the most important things you can do to decide the topics to write about. One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. Below is more information about how to do a content gap analysis. Content Gap Analysis Overview.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

ANNUITAS

MARCH 21, 2023

This allows for the ability to perform more precise attribution analysis and modeling, including the ability to remove baseline effects on revenue before performing attribution analysis to more accurately measure how marketing and sales tactics affect performance.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Marketing Insider Group

OCTOBER 22, 2020

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% White Papers, eBooks, and Research Reports were. The post Appraising Real Estate Content Consumption [Analysis] appeared first on Marketing Insider Group. with properties selling nearly two weeks faster than in 2019.

Analysis 251

Analysis Ad brokers Content Work Management 251

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. Please expect additional analysis beyond this ecosystem in the future.).

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Analysis Work Management 130

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

Analysis 70

Analysis Budget Programs Social Media Allocation 70

Zoominfo

MAY 31, 2022

Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Top-Down Market Size The top-down approach uses industry research to estimate the size of your TAM. Read More How Do I Calculate TAM? Learn the Methods Why Do I Need to Find My TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Marketing Insider Group

DECEMBER 3, 2020

However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. According to research from emarketer , total retail sales will drop 10.5% OK, with everything set now we can open it! What We Can Decipher From the Top Trending Topics.

Analysis 231

Analysis Budget Programs B2B Work Management 231

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Industrial Marketer

MAY 11, 2021

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business.

Analysis 92

Analysis Advertising Mediums Work Management Research 92

Lake B2B

DECEMBER 26, 2022

The post What Is Business Process Analysis And How Do You Use It? For the smooth functioning of any organization, each business process must operate optimally. This reduces cost and drives productivity, […]. appeared first on Blog.

Analysis 105

Analysis Process Business Cost 105

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? Here are five important benefits you’ll get from market analysis. Uncover areas for further research.

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

Heinz Marketing

MARCH 26, 2022

Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. How to Conduct Effective Audience Analysis in Six Steps. B-to-B Marketing Doesn’t Have to Be Boring.

Analysis 81

Analysis B2B B to B Paid Search Agency 81

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

Analysis 113

Analysis Marketing Report Content Analytics 113