KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Hopefully I'll be able to post a more substantive analysis tonight or tomorrow. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. This introduces yet another source of sample bias.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Martech Advisor

NOVEMBER 22, 2019

Customer listening isn’t a new concept — but as consumer demand for personalization reaches an all-time high in a world cluttered with vendor options, analyzing and tracking the true voice of the customer (VoC) to excel in customer experience (CX) has never been more critical. In fact, CX is overtaking product as the No.

Analytics 72

Analytics Marketing AI Generation Customer Satisfaction 72

The ROI Guy

AUGUST 3, 2011

Maintaining the status-quo is the easiest route for buyers, unless you, the vendor as trusted advisor, show them that there is a cost of doing nothing. So how to entice executives to sponsor and commit to the analysis in the first place, and not have this be a task all in itself (which defeats the purpose)?

Analysis 40

Analysis Allocation Sample Business 40

RDW Group

APRIL 19, 2016

A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker. The survey analysis included about 1,400 employed millennials (ages 20-35). social media. What makes millennials different?

Purchase 50

Purchase Work Management Marketing Management B2B 50

Adobe Experience Cloud Blog

APRIL 2, 2013

Guaranteed your stakeholders will want a complete cost analysis. Many vendors provide different editions of their solutions; maybe an edition to facilitate lower-cost entry and another with more powerful, higher-end functionality. Many vendors provide discounts for the annual commitments, so be sure to evaluate contract lengths.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Tony Zambito

NOVEMBER 21, 2010

.  This is of critical importance since various studies sampling B2B buyers (i.e.   In a research report published earlier this year by McKinsey, more than 1200 B2B buyers surveyed rated the overall sales experience (buying experience) as the most important factor in rating the vendor's performance. This

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

Convert

MARCH 21, 2023

It is important to keep in mind that not every heatmap will present you with relevant data , especially if it is not derived from a sufficient sample size. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device. Not all will be needed for the kind of analysis you want to do.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Customer Experience Matrix

JANUARY 14, 2019

I review a lot of surveys -- easily a dozen each week. The differences are relatively small with the significant exception that Europeans report using personalization in 20% fewer channels (4.1 Mid-market buyers also rank security as their top concern but then look for help with internal data and for data analysis tools.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. That’s why we kind of came together, this New York advertising and social Silicon Valley to look at this report, paid owned and earned together. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Webbiquity

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Pricing: contact vendor for quote.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Single Grain

JUNE 3, 2021

Therefore, a marketing manager reports to ?? Therefore, the marketing director reports to ?? If the company doesn't have a CMO, the marketing director will report to the CEO. Effective negotiation skills since the job requires negotiations with vendors and clients. the marketing director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Buzz Marketing for Technology

JUNE 27, 2008

Survey Reports. Vendor Corner. analysis involves the study of a real-life situation and connects learners. help learners hone their skills in analysis, judgment, and synthesis. The use of case analysis. forms and online case analysis guidelines in UNCLE are two typical examples. About Sloan-C.

Design 100

Design Peer-to-peer Work Management Marketing Management 100

Customer Experience Matrix

DECEMBER 18, 2008

Thus, you still need to do a great deal of work to get metrics on one task, and that task isn’t necessarily representative of the relative strengths of the different vendors. Since vendors would have a major incentive to game the system, this is a big concern. Maybe we get a sample of ten clients from each vendor?

Demand Generation 120

Demand Generation Marketing Automation Services Demand Work Management 120

Referral Rock

OCTOBER 30, 2019

Here at Referral Rock, we were curious to find out how other marketers feel about enlisting the help of freelance writers, so we ran a survey, and 53 marketers shared their insights. Sadi Khan of RunRepeat reports, “It’s the easiest way to scale your content creation and content marketing efforts. ” Scalability.

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Webbiquity

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Pricing: contact vendor for quote. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

chiefmartech

FEBRUARY 9, 2016

You’ll have the opportunity to contribute your voice to the survey and receive a free copy of the report.(Check MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

DealSignal

FEBRUARY 26, 2024

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. Have you sent a pilot sample for A/B testing of the subject line?

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Webbiquity

MARCH 27, 2017

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool. Pricing: contact vendor for pricing. Pricing: contact vendor for pricing.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

JANUARY 31, 2017

Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. A premium account will also give you access to cool features like heatmaps, goal-setting, funnel/path analysis, campaign tracking, and conversions.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

JANUARY 19, 2017

If the latter approach sounds potentially attractive, check out these two-dozen-plus tools for managing on-page optimization, rank checking, backlink and keyword research, competitive benchmarking, and reporting in a single package. The top all-in-one reporting platform for local SEO. 1 ) BrightLocal. Google Review Count: 330.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Enterprise Management 100

SalesChoice

JANUARY 19, 2017

For over 15 years, I have heard that the impact of data required is not just good quantitative analysis, but also strong interpretation visually and orally. Examples are annual reports which describe what happened last quarter or at year-end. In other words, data without a story cannot be easily understood.

Work Management 22

Work Management Marketing Management Lead Ranking Storytelling 22

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Reporting on analytics. To provide even more context, here are a few sample topics: Auditing the Link Profile of Over 100 B2B SaaS Firms: Winners and Losers. SWOT Analysis. Evangelize Brand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

B2B Marketing Insights - WE

JUNE 4, 2018

Asking Tools & KPIs: One of the most common tools for measuring awareness is a survey. If set up correctly, a survey can be very effective at gathering user-end feedback. Of course, the downside of a survey is that many people will opt out. But that’s ok: all you need is a sample. What’s the apex of brand awareness?

Marketing Analytics Tools 58

Marketing Analytics Tools Enterprise Management Tools Work Management 58

Webbiquity

MAY 16, 2017

Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” ” — RazorSocial. Pricing: free. ” — Siasat.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92