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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them.

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Content Reporting and Analysis: The Tape Measure of Marketing

DivvyHQ

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

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Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

While marketers are making some strides in areas like attribution analysis and gathering deeper engagement metrics to power their ABM programs, many still struggle to connect siloed data and track activity across the entire buyer’s journey,” wrote the researchers behind the survey.

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more. They rely on data to power products, business insights, and marketing strategy.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. Step 7: Report your findings to key stakeholders and decision-makers. But how do you gather, analyse and put it to action —the right way?

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Prove social selling success with Influenced Opportunity Reports

Oktopost

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?