Customer Experience Matrix

article thumbnail

Coremetrics Offers a Foggy View of Lifecycle Analysis

Customer Experience Matrix

But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept. The product does allow tracking of individual Web site visitors over time, which is the foundation of lifecycle analysis. But a proper lifecycle analysis tool would go much further.

Analysis 120
article thumbnail

In a World Run by AI, The Best Data Wins

Customer Experience Matrix

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). This suggests that fewer specialist martech products will be needed, since truly new applications are relatively rare.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

Even though the acquired products were fairly similar, each of these deals had a different motivation. Reading between the lines, Intuit recognized its existing data architecture can’t support the kinds of analysis needed to generate AI-based recommendations for its clients, and bought Origami Logic to close that technology gap.

article thumbnail

Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products

Customer Experience Matrix

The opportunity table is critical for revenue analysis, and you see here that it’s widely available. They used to be fairly rare but are now available in more than half of the core products. The rest have long been standard for consumer marketing automation products and enterprise B2B.

article thumbnail

Uses of Lifetime Value - Part 2: Component Analysis

Customer Experience Matrix

Product, service and most other costs will also be stated in terms of cost per copy. Similarly, the timing of the events is needed to do discounted cash flow analysis. The segments could be based on customer demographics, purchase behavior, start date, acquisition source, initial offer, initial product, or just about anything else.

Analysis 120
article thumbnail

How Customer Data Platforms Help with Marketing Performance Measurement

Customer Experience Matrix

One typical use is deciding how much to bid for a display ad impression; another is to choose products or offers to make during an interaction. Several CDP systems offer this type of analysis. Campaign analysis. The primary unit of analysis here is the campaign audience, not the specific individuals. Journey analysis.

article thumbnail

Understanding Adobe Real Time CDP

Customer Experience Matrix

Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Part of the confusion has to do with Adobe’s habit of reusing product names. Since this is a topic of great interest – and confusion – it’s worth sharing what I learned.