B2B Marketing Traction

MAY 9, 2012

About to jump off and launch a new product or service? Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. What research already exists about the product or service you are launching? Who are your competitors in the product or service space?

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. You’ve redone your website and analysis shows your brand is recognized and remembered. But your buyers are first and foremost human , and the way they buy consumer products has changed. In solving a business problem with your product or service, are you also solving some human problems?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

AUGUST 17, 2011

I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” SWOT Analysis – know thyself. Know thy customer; 2. Know thyself; and 3.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. In the end it’s what gets them to part with their valuable money and buy your product or service. Maybe your product or service idea is born from your own experience with pain.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 12, 2010

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? Make sure you provide an excellent customer eperience by doing a customer touch point analysis. It happens all the time. “What’s that?”

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

MAY 4, 2010

Competitive Analysis. What products and services do they have that we do not? I use the market analysis image above to illustrate Southwest ‘s blue ocean analysis of the airline industry. Analysis of your industry and market is a start. What markets do they serve that we do not? How are they positioned?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 22, 2013

I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story! We provide consulting, strategic analysis and planning, and marketing implementation or execution to get results for our clients.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

MAY 23, 2013

And, speed is critical when you launch a product, especially in technology. When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. Contact New Incite today about our strategic marketing analysis, planning, and execution.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

APRIL 24, 2013

Instead of marketing products, we need to focus on solutions. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) We provide analysis, planning and marketing execution to help you achieve your business goals. Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

JUNE 25, 2014

Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. If you have complimentary products and services, your customer may not even know they need these. Contact New Incite today.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service. What can an Outsource Chief Marketing Officer (CMO) do for your startup? Manage the initial branding process.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 19, 2015

It is being implemented by a business owner or product manager rather than the marketing department. Dedication to measurement and analysis. SuperOffice did a thorough analysis of keywords and phrases that competitors optimized for and that had a high search volume. Those that allocated more got greater results.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

DECEMBER 12, 2014

” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MAY 25, 2012

How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

JUNE 28, 2012

Blog Post Categories Should Mirror Your Products and Services. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. That seemed very logical to me, so I implemented it. Create Blog Categories for Topics Readers Like.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Often products and services get invented and sold, and overnight a business is born. A CMO for Hire can help them step back, do some analysis and research, and put a strategic plan (in writing) in place. No one on the executive team has marketing expertise. ” There is no written marketing plan.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 13, 2016

a map of the new site architecture, keyword analysis OR a strategy for SEO. When my client sat down with the videographer and showed them their new marketing plan that called for monthly video production over a year’s time. They jumped into the project with a low-cost vendor from overseas without a plan or a specification.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

NOVEMBER 18, 2009

B2B Marketing Research and Analysis. Under its CMO for Hire Services, New Incite provides the following: Client CMO Representation for Key Alliances, Presentations and Events. B2B Inbound Marketing System Design. B2B Marketing Plans. B2B Marketing Execution. B2B Marketing Measurement. B2B Marketing Executive Placement and Staffing.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

JUNE 19, 2012

There were many stories about companies that went too slow in launching a new product and never made it (Ashton-Tate and Computerland were mentioned among others). Well before it’s time to launch your product, get the right people on your team to validate your technology and your concept.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

JULY 8, 2015

They seemed to be a waste of time because they were full of self-promotional spammers hawking products, services and events. Automation helped people share their blog posts, product pages and events on LinkedIn Discussion Groups. It was hard to find real prospective buyers on the Group Discussions, so most people didn’t even try.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100