Customer Experience Matrix
AUGUST 29, 2011
My analysis is below. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. The company tightened its belt in response to economic conditions in 2009, in particular by reducing marketing and sales costs by nearly $4 million (more on that later).
Customer Experience Matrix
SEPTEMBER 1, 2009
They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. These conditions are not themselves segments but can be copied from existing segment definitions or built with the standard segment-creation interface. Campaigns can have multiple actions, each with its own entry conditions.
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Customer Experience Matrix
MAY 22, 2008
But this simple condition is not always met. These are usually defined in advance through sophisticated manual and statistical analysis. But trigger events can also be as basic as an abandoned shopping cart or search for information on pricing. The behavior detection systems monitor complex patterns over multiple interactions.
Customer Experience Matrix
OCTOBER 3, 2006
MarketSim inputs include advertising, channels, pricing, and in-store displays, each of which is part of the customer experience. It can also factor in external factors such as the weather and business conditions, which are part of “context” in customer experience analysis. The long answer is maybe.
Customer Experience Matrix
JANUARY 17, 2009
A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. Sharing also makes it easy to deploy changes, such as a new price or new logo, without individually modifying every item in every campaign. The best practices are organized around those steps. Step 1: Gather Data.
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