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Full Stack Experimentation: A Comprehensive Guide

Convert

Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application. As a tester, you have to seek consent from visitors before you can bucket them into A/B tests, unless you choose a tool that uses aggregated or anonymized data , like Convert.

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What Is Machine Learning?

QuanticMind

— Peter Sondergaard, Gartner Research. But as we noted on this very blog, 97% of marketing influencers are predicting machine learning is the future of marketing. As Google Trends tells us, machine learning is at peak popularity and has virtually exploded in 2016 and 2017.