Customer Experience Matrix

JANUARY 4, 2012

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. In particular, LeadFormix infers visitors' “intent” (i.e.,

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

MAY 3, 2013

Users can set up champion/challenger tests as splits within a process flow; results are stored in a database for analysis and reporting. Pricing for Provenir’s social listening product is based on the size of the customer database. Starting price can be as a low as several thousand dollars per month.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JUNE 15, 2009

Summary: Pay-as-you-go pricing would make QlikView easier to buy, but the company doesn't offer this option. I don’t understand QliiView’s reluctance to adopt a Software-as-a-Service model. It has proven viable for many other software companies, including other business intelligence vendors. Last week’s post about QlikView 9.0

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

DECEMBER 5, 2011

After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself. This is where most buyers focus their analysis, but it’s a tiny fraction of the value at play. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Customer Experience Matrix

FEBRUARY 9, 2012

What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. That’s not a software problem. What does this mean for the software vendors themselves? If the real keys to success are marketers’ skills and processes, does it really matter what’s in the software?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 19, 2010

They allow for some interesting analysis. Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. million for 2009 and "triple that" ($13.5

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 14, 2016

Data can be read by Tableau and other third-party tools for analysis and reporting. Pricing is based on the number of sources and contacts, starting at $3,000 per month for two sources and 100,000 contacts. Derived fields can be used in queries and reports, embedded in other derived fields, and shared among users.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Direct pricing starts at $50 per month for a bundle including 1,000 emails to V12-provided prospects.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

AUGUST 21, 2009

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 1, 2014

No list of the most important attributes, no predictive modeling, one contact name per company, no alerts based on buying signals, no campaign analysis: just company information compared to your own customers, an way to build segments, and an option to purchase new prospects. Pricing starts at $15,000 per year for small enterprises.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

OCTOBER 6, 2015

So, yes, customer expectations are rising and failing to meet them has a price. In a survey of their own clients , marketing data analysis and campaign software vendor Apteco Ltd found that 12% of respondents were already using real-time data, 31% were sure they needed it and 37% felt it might be useful.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

APRIL 4, 2014

Software agents constantly scan this data for trends, which could include connections, correlations, overlaps, clusters, or other relationships. Pricing starts at $200,000 to $500,000 per year, although some deals are larger. customer data management marketing analytics marketing measurement social media listening trend analysis'

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

JUNE 4, 2014

For example, industry deep thinkers often say that deployment failure has more to do with bad users than bad software. My analysis since then found that people who cited “missing features” are among the least satisfied of all users: so it really mattered that those features were missing.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

AUGUST 26, 2010

Marketing database software and service vendor DataMentors last week tossed its hat into the ever-more-crowded ring of marketing automation for small(ish) businesses. Like PinPoint, it combines DataMentor’s DataFuse data cleansing and matching software with a private-label version of SmartFocus campaign management and analysis.

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Customer Experience Matrix

AUGUST 13, 2013

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 25, 2013

It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. Users can run SQL queries to extract data for analysis and predictive modeling in third-party software including QlikView , Tableau , SAS, and R. number of Web page view in past 24 hours) and model scores.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

JANUARY 25, 2008

As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. But apparently that is a price they are willing to pay for growth.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 29, 2011

My analysis is below. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. This is a critical variable in software-as-a-service economics and is regularly reported by public companies. Eloqua last week filed for an initial public offering of its stock.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

MARCH 22, 2010

The more important clarification is that ClickSquared is a marketing services agency, offering database management, campaign development, creative, execution and analysis. Nor is software development a core competency of many marketing services agencies. It’s true that they avoid hefty license fees by using their own software.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

DECEMBER 6, 2011

I've written extensively about needs analysis in other posts and workbooks, so I won’t repeat those discussions here. In terms of what you need, vendors offer three types of services: deployment: help with setting up your system support: help in operating your system after it’s deployed account service: help in growing your business.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 10, 2012

The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 15, 2007

Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. No firm runs purely on SAP or Oracle enteprise software.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

JANUARY 26, 2011

I translated other answers such as starting price or number of employees into similar 0-2 ranges so I could combine everything in a scoring formula. This is priced at $295. Price for the interactive edition is $795. See my posts over the past few weeks for details on that. These give some insight into where the sales came from.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

AUGUST 2, 2012

Now let’s plunge in with some more substantial analysis. Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. Eloqua is the only company in this group with published financial statements, so any profitability analysis has to be speculative. What about profitability? So they're worth a look.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

APRIL 13, 2011

Cost Did you negotiate any special pricing? How quickly do problems get solved? Does the vendor ever offer assistance before you ask? What help does the vendor provide with email deliverability? Did you pay extra for implementation and on-going support? Were there any unexpected costs after you started?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 12, 2013

I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. Not surprisingly, the rate is higher among larger firms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

MARCH 5, 2009

You can do that on your own through endless vendor meetings and random conversations with your peers, or can save time, effort and risk by purchasing the detailed, objective information conveniently assembled and beautifully packaged in the Raab Guide to Demand Management Systems for the low price of $595, satisfaction guaranteed or your money back.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

DECEMBER 6, 2007

It gives users advanced functions for time-series analysis, which actually allows many types of comparisons between rows in the data set. The company does not publish its pricing but the figures it mentioned seemed competitive. Tenbase’s own query language is considerably more powerful than SQL.

Work Management 120

Work Management Aggregators Ad Exchange Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 1, 2012

So we’ll exclude them from further analysis. But that doesn’t mean much because the selling prices are so different. The enterprise vendors don’t release meaningful installation counts – some refuse to provide any data and others don’t distinguish B2B from B2C clients. Myth busted. Revenue grew faster than installation counts.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JANUARY 31, 2008

But what the experience really did was clarify why QlikView is so much easier to use than traditional software. Their fate was essentially to be overwhelmed by Microsoft Access and SQL Server, which made reasonably priced SQL databases available to end-users and data centers.

Wikipedia 120

Wikipedia API Marketing Management Training 120

Customer Experience Matrix

JULY 30, 2009

These draw from its roots in Web traffic analysis. One is an automated analysis of competitive Web sites, based on Website Grader. Even small businesses shouldn't have a problem with Hubspot pricing: a version without Salesforce.com integration costs $250 per month, while one with Salesforce.com integration costs $500 per month.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Running reports against segments may not sound too exciting, but it greatly simplifies marketing analysis. Pricing is also aimed at small businesses. Tags: low cost marketing software demand generation marketing automation lead management small business software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 2, 2006

Today’s “smart phones” can receive text messages and emails, view Web pages and vidoes, run software applications—and, oh yes, make phone calls. Even if you don’t find it out until later, context provides data for analysis and better predictions of future customer behavior.

Advertising Channels 120

Advertising Channels SMS Multi-Channel Rules 120

Customer Experience Matrix

DECEMBER 6, 2010

But it remains my personal go-to tool for data analysis and I do keep an eye on it. The share price has nearly doubled since launch, incidentally.) I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

SEPTEMBER 24, 2018

Whether even that level of integration is available today is unclear but if we required every software vendor to only describe capabilities that are actually in place, the silence would be deafening. Here the discussion is mostly about making the data available for analysis. It's because filling that gap won’t do Adobe much good.

Enterprise Management 295

Enterprise Management Work Management Marketing Management Marketing Automation Services 295