Trending Sources

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). In order of their Alexa rankings, they were: Since crowd wisdom without a crowd can’t be terribly effective, I limited further analysis to the top 10 sites.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guideAnother two (Everstring and ZenIQ) didn't fall into the Execution group but came close. For more information or to order, click here.

Using Regression Analysis in market research

The B2B Research Blog

They may give undue weight to ‘rational’ factors such as price, especially in B2B markets. So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Interpreting the Regression Analysis output. Here enters Regression Analysis.  and 0.7

The 17 Best Keyword Research Tools for SEO and SEM


Pricing:  $70 to $550 per month. Pricing:  free (but requires an active Google AdWords account). Pricing:  $27 to $99 per month. Pricing:  free. Pricing:  $49 to $299 per month. Pricing:  free. Pricing:  free to $279 per month. Pricing:  free; pro version available at $48 to $88 per month. Pricing:  $37 per month or $600 per year.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios


Don’t nickel and dime customers; consider “all-inclusive” pricing. ” This pricing model certainly doesn’t fit everywhere in the B2B world, but for products that command a premium price, and which buyers reasonably expect to include a certain “bundle” of additional items or services (e.g., Price has many uses. Well, no. million.

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Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. These are exciting times in the world of analytical systems.

IDC Interview: Financial Justification a Requirement for Technology Buyers

The ROI Guy

In an interview with Randy Perry, VP of Business Value Consulting for IDC, we discussed several key changes in purchase decisions for hardware, software, Cloud and services, leveraging IDC’s research from over 400 enterprise buyers over the past two years. Although business value analysis is required, most buyers struggle with the numbers. The conundrum?

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans. million $1.6 So it's worth a look.

BrightInfo: Content Recommendations Made Simple

Customer Experience Matrix

It would probably be fairly easy for BrightInfo to support mobile and access external data sources, since the necessary changes are unrelated to its core technologies of semantic analysis and recommendations. BrightInfo provides those by automating the content discovery and classification, running as a service rather than installed software, and pricing based on visitor volume.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. It may also include analysis of account data to identify gaps in contact lists and understand current engagement levels. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Analyze Results Reporting Results Analysis Nearly every system will have some form of result reporting. Format: PDF File Price: $495 Order From: Awesome!

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts.  but…over the last three years we’ve faced stiffer competition that has driven our pricing down.  So the net-net has been that we are just holding on as best we can to these larger accounts. 

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The Right Way to Think About Your Marketing Software RFP [+Sample]


That's why we created an RFP for you to help evaluate your marketing software providers -- download your copy, form-free, here -- and wrote this blog post to show you how you can think about the RFP process. Fundamentally, your RFP isn't designed to be a standardized test; it's meant to find the right vendor with the right suite of software to address your needs. What's the award for?

6 Easy Ways to Keep Track of Your Competitors

Vertical Response

Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. However, you can’t reach that goal if you don’t get to know your competitors —what they offer, what their customers think about them, what their prices are and, most importantly, what action you can take to stand out. How are they priced vs. your company?

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Using Regression Analysis in market research

The B2B Research Blog

They may give undue weight to ‘rational’ factors such as price, especially in B2B markets. So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression.  Interpreting the Regression Analysis output. Regression Analysis in market research – an example. and 0.7 value.

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

So we’ll exclude them from further analysis. But that doesn’t mean much because the selling prices are so different. marketing automation system selection raab report Raab VEST marketing software evaluation demand generation industryThe VEST provides by far the most detailed, objective information available on industry vendors. Myth busted. Specialization is increasing.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Not surprisingly, the rate is higher among larger firms. I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. million) but just 28% in the second half ($50.7

Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

Software agents constantly scan this data for trends, which could include connections, correlations, overlaps, clusters, or other relationships. Pricing starts at $200,000 to $500,000 per year, although some deals are larger. customer data management marketing analytics marketing measurement social media listening trend analysis million entities. Data sources. Interpretation.

The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing:  contact vendor. Pricing:  free. ” —  201 Digital.

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Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

Users can set up champion/challenger tests as splits within a process flow; results are stored in a database for analysis and reporting. Pricing for Provenir’s social listening product is based on the size of the customer database. Starting price can be as a low as several thousand dollars per month. So, what the heck…welcome to the club! Other channels will be added over time.

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

Now let’s plunge in with some more substantial analysis. Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. Eloqua is the only company in this group with published financial statements, so any profitability analysis has to be speculative. And the stock did rise 12% on the first day. Good for them, and congratulations. So they're worth a look.

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

With mature features and a $1,000 per month starting price, the system is worth a look. If that sounds familiar, it’s because I recently mentioned similar claims from Net-Results , Act-On Software , and t Marketbright. But pricing of DemandCenter is actually lower than most vendors in that segment, starting at $1,000 per month for a 10,000 name database.

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision


Competitive and share-of-voice analysis and reporting. According to an analysis from Comscore and Experian , as well as evaluations from other sources , PRWeb ranks among the best services for both media reach and SEO. Also, since they own the tool, Vocus has the flexibility to negotiate on price with prospective buyers, who may thus get a better deal. The disadvantages are in pricing and the need to learn two separate systems. Both vendors provided free trials of their software systems for evaluation purposes. Optional social media monitoring and management.

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Get Over Your Fear of Marketing Automation Software


Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. There are more options so pricing has become much more competitive. The price! What’s the opportunity cost of onboarding marketing automation software? There’s really no reason any more. Marketing Insights.

Centrifuge Systems Offers Powerful, Flexible Link Analysis

Customer Experience Matrix

Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network). It isn’t the only vendor in the field – a quick search brought up this list of link analysis systems , which itself is not complete. Like other link analysis systems, Centrifuge has been used primarily for criminal and intelligence investigations.

V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Direct pricing starts at $50 per month for a bundle including 1,000 emails to V12-provided prospects. The core of Launchpad is its list selection interface.

Pricing B2B Solutions with Customer ROI

Tom Pisello

Monday, April 19, 2010 Pricing B2B Solutions with Customer ROI A recent article "How to price IT products in 7 steps" by Arpon Kar caught my eye about how vendors should use ROI to properly price solutions. 7.Discount that sum by the operating profit margin of your client, and quote the calculated price. Tailwinds for Marketing Automation Software - Insi.

Software Tools for Inbound Marketing

Client Bridge

Email software should provide high deliverability as well as campaign reporting. Solutions vary greatly in price and capability. Backlink Analysis - backlinks are critical for SEO success. The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. This means using website analytics.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product. Albee also pointed to Genoo’s pricing as a reaction to customer requirements. The two lower price levels also require additional charges for the SEO tools, which are licensed from an external developer. This is still low for small-to-mid systems but not wholly out of line.

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The 24 Best Online Writing Tools and Apps


Pricing: free. Pricing: free. Pricing: $40. Pricing: free. Pricing: free to $30 per month. Pricing: free. Pricing: free. Pricing: range of plans from free to $400 per year, plus custom pricing for enterprises. Pricing: free. Pricing: free. Pricing: free. Pricing: free. Pricing: free. Pricing: free.

B2B Marketing Automation Report Is Ready.My Web Site, Not So Much

Customer Experience Matrix

translated other answers such as starting price or number of employees into similar 0-2 ranges so I could combine everything in a scoring formula. This is partly because I don't think everyone will want to pay for the full price for the interactive version and partly because some people have had problems running the interactive version, which uses Adobe Flash within a PDF. This is priced at $295. Price for the interactive edition is $795. software selection vendor evaluation demand generation b2b marketing automationEmail is So far so good.

Sites 30

17 Data Visualization Tools & Resources You Should Bookmark


Price: Free version available. Price: Free. Price: Free. Price: Free. Price: Free. Similar in function to Google Trends, SocialMention is a search and analysis tool that allows you to monitor user-generated content trends online. The real strength of SocialMention lies in its analysis feature. Price: Free. Price: Free. Price: Free.

How to Assess Marketing Automation Vendor Services Before You Buy - Yet Another Workbook

Customer Experience Matrix

I've written extensively about needs analysis in other posts and workbooks, so I won’t repeat those discussions here. marketing automation vendor selection marketing software evaluationI wrote yesterday about our new workbook for marketing automation cost estimates. Today I’ll describe the other one: evaluating vendor services. Both are available free at the Raab Guide Web site. The problem with services is simple: you won’t use them until you’ve already bought the product. Of course, there are two parts to that mission: building a clear picture and knowing what you need.

CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. suspect the actual LeadFormix revenue was considerably lower than $7 million, but, even so, the price may give pause to investors in other marketing automation firms who are hoping for a great payout. These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis.

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. Back to Entiera.

How to Conquer 5 Common B2B Marketing Problems with Content


Add in a recipe that ensures addiction and competitive pricing, and the cookies are on their way to success. Mary, the Manager of Risk Management, wants to buy software that will help reduce the risk of fraud in accepting online credit card transactions. But the software will cost thousands of dollars a year. The cookies taste good. There’s little need to educate or explain.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

For example, industry deep thinkers often say that deployment failure has more to do with bad users than bad software. My analysis since then found that people who cited “missing features” are among the least satisfied of all users: so it really mattered that those features were missing. At more than 50 pages and with dozens of graphs and charts, it’s not light reading.

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How are the Alinean ROI / TCO Calculator / Sales Tools updated, for changes such as pricing, research updates, etc?

The ROI Guy

It is very easy for us to continue to evolve and maintain the content, configurations and pricing, value propositions and calculations, default metrics and more within the ROI / TCO Calculators / Sales Tools. No software application development / programming is needed to edit / evolve the survey questions, benchmark comparisons, recommendations or report content.

A Primer on Sales Competitive Battle Cards

The Effective Marketer

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Analysis. 4. The different audiences will require a different level of analysis and depth when it comes to the battle card. For example, “acmesoft sales presentation” or “acmesoft price list”. Structure. 2.


Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

So, yes, customer expectations are rising and failing to meet them has a price. In a survey of their own clients , marketing data analysis and campaign software vendor Apteco Ltd found that 12% of respondents were already using real-time data, 31% were sure they needed it and 37% felt it might be useful. But you, Dear Reader, get the benefit of my crazy little binge.

Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. He made clear that the actual Marketbright software will not be merged into Act-On because they are built with different technologies. In other words, the Marketbright acquisition was a tactical measure to pick up some modest assets at a modest price. The system’s $500 per month starting price and no-annual-contract policy encourage such casual implementations by reducing the financial risk.