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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). I sampled leading marketing automation vendors for different sized companies. This left seven sites worth a closer look.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

It often involves tactics like price adjustments, loyalty programs, and improving customer service. SWOT and Competitive Analysis : Reevaluate your business’s strengths, weaknesses, opportunities, and threats. A sample of the growth strategy questions we answer for our customers are listed below.

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PPC Management Software for Law Firms

DAGMAR Marketing

How Law Firms Can Benefit from PPC Management Software. However, PPC management software isn’t necessary for every law firm, and you won’t see the full benefit of these tools unless you’re looking at more than clicks and the overall return on your PPC investment. Is PPC Software Right for Your Law Firm?

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Pricing: $70 to $550 per month. Pricing: free (but requires an active Google AdWords account). Pricing: $27 to $99 per month.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor.

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The comprehensive marketer’s guide to brand research

Tomorrow People

Its true goal is to help you understand your brand’s overall role in the marketplace (with the help of formal data collection and analysis). And if you plan on coding and analysing the transcripts yourself, qualitative data analysis software platforms like NVivo will come in handy. That’s where brand research comes in.

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