Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. What does it mean to measure success? How can I define a measurement starting point that could vary for every organization? Together, we delved into the questions I had prepared.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. It’s about driving measurable results for your business.

Social Media 118

Social Media Media Analysis B2B Sales 118

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Finally, measure site traffic to understand which social media channels deliver traffic to your website.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Launch Marketing

SEPTEMBER 16, 2020

With the introduction of the digital age, we have seen a rise in the number of marketing channels, tactics and strategies you can use to target your audience and an increase in the tools we use to measure the success of campaigns. Importance of Analysis. The Right Tools for the Analysis Job.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Zoominfo

FEBRUARY 17, 2020

This begs the question: If the emotional response is so important to buying decisions, how can you measure them? Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Blue Flame Thinking

SEPTEMBER 8, 2023

If you are using GA4, make sure you have Google Signals and enhanced measurement turned on to get the most user data possible. The post The Importance of a Website Traffic Analysis appeared first on Blue Flame Thinking. Where Is My Website Traffic Coming From? Keep asking the right questions to ensure you get the information you need.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Vision Edge Marketing

FEBRUARY 25, 2020

We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same page about what is meant by Upstream Marketing. Let’s delve deeper into the measures and metrics. These measures and metrics provide insight into demand (small d) generation and program effectiveness and efficiency.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

FEBRUARY 26, 2018

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. The post How To Measure Content Marketing To Reach Your Goals appeared first on Marketing Insider Group.

Content Marketing 279

Content Marketing Validation Content Marketing & Strategy 279

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. This helps you easily identify such content and track and measure its performance.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Zoominfo

AUGUST 29, 2018

This begs the question: If emotional response is so important to buying decisions, how can you measure them? Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. We concur with their conclusion that “simply having a plan is not enough.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Lead Forensics

DECEMBER 13, 2023

At its core, Marketing Software ROI is a calculation that measures the value gained from your investment in marketing technology. A Tale of Transformation: The Before and After of ROI Measurement Consider ‘Company A,’ which invested in marketing software without a clear understanding of its ROI.

Work Management 52

Work Management Marketing Management ROI Software 52

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

Martech

OCTOBER 15, 2021

This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially omnichannel campaigns that include DOOH, in near real-time.

Analysis 112

Analysis Top of Funnel Digital Marketing Funnels Advertising Funnels 112

Exo B2B

FEBRUARY 28, 2024

But what’s all the fuss about measuring customer experience? So let’s remember the wise words of Peter Drucker: “What gets measured, gets done” So, to be sure we’re creating the right things, we need to measure. It’s become a prerequisite for business success.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. Pro Tip: Google Analytics does not do full Session page path analysis; however, it can give you three pages at a time in this Previous > Current > Next page viewed report format.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Brandpoint

JULY 14, 2023

Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Enable effective measurement of the effectiveness of your social media efforts. Make data analysis more meaningful and facilitate informed decision-making. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

ANNUITAS

APRIL 20, 2020

But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI? The smart marketer sees this shift coming and is preparing by laying the groundwork for measuring content ROI now.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Zoominfo

AUGUST 4, 2020

Through your MQL (marketing qualified lead) analysis, you can then weigh each of these qualifications. Why Should You Measure Lead Generation Success? Your data also shows that in the past, leads typically download at least two top-of-funnel pieces of content. That is, they’ve done their research.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Martech

MAY 5, 2022

But the online vendor must know what measures are most relevant to their business to make the most of cohort analysis. The Cohort Analysis report lets you isolate and analyze cohort behavior.” It’s the only way to make cohort analysis meaningful,” Sloan said. To use cohort analysis, “start with the question.”

Analysis 81

Analysis Paid Search Agency Marketing Agencies 1 Segmentation 81

Brightedge

JUNE 22, 2021

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. The second type of competitive analysis will be more granular. Putting Keyword Gap Analysis to Work.

Analysis 107

Analysis Keywords SEO SERP 107

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

FEBRUARY 19, 2018

John Wanamaker, patron saint of marketing measurement. Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree. Several CDP systems offer this type of analysis. Campaign analysis.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Zoominfo

AUGUST 4, 2020

Through your MQL (marketing qualified lead) analysis, you can then weigh each of these qualifications. Why Should You Measure Lead Generation Success? Your data also shows that in the past, leads typically download at least two top-of-funnel pieces of content. That is, they’ve done their research.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

ClearVoice

MARCH 6, 2020

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? Your SWOT analysis is a balance sheet of your strategic position right now.”. Preparing for your SWOT analysis.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Vision Edge Marketing

FEBRUARY 27, 2024

Let’s look at these three common aspects of research to understand how easy it is for confirmation bias to play out, especially in market and customer research and competitive analysis: Literature Reviews : Conducting a literature review is a common first step in any research endeavor.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227