Biznology

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4 simple truths about content marketing re-imagined

Biznology

While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Sift some numbers yourself, and provide your readers with a proprietary analysis of data. They look so appealing, don’t they?

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15 best Big Data companies and why they stand out

Biznology

Its founders previously worked at Google and Intel and are determined to apply their background in machine learning and data analysis to help consumers make better shopping decisions, especially since Roundforest is already reaching more than 10 million users a month. Source: Tech.co ). SQREAM TECHNOLOGIES.

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The Thorny Question of Marketing Attribution: Does It Apply to B2B?

Biznology

In the purely digital marketing world, marketing attribution analysis actually makes a lot of sense, and the various methods that are being talked about are worth looking at. In B2B, attribution analysis should be applied to two more important concerns: Gaining insight into the buyer’s journey. What do you think?