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Competitive Analysis is Customer Analysis

Brandwatch Marketing

They used a two-pronged approach: First, understand the general conversation on social media around green tea to help validate the idea and define the right flavor to launch. On the other hand, the lock-in some customers feel to some carriers means that they are constantly infuriated by the service, and are willing to tell everyone about it.

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The Customer Experience Is a Content Experience

Content Standard

Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. Case in point: I heard from a marketing executive who was panicked that her brand’s digital experience was not ready for prime-time.

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Turning Data into a Viable Business Asset: The Challenges of Value Realization

Martech Advisor

In the race to fuel growth in complex global markets, businesses have great impetus to unleash the value locked in their data. Thanks to technological advances in both data acquisition and storage, information has never been easier to collect and save. Learn More: How Artificial Intelligence Will Transform Marketing in 2020.

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Is ERP-integrated e-commerce safe?

Sana Commerce

It’s totally valid to wonder. A firewall determines who is allowed in and out, and furthermore, keeps unwanted individuals, viruses and worms locked out. Trust me, I have heard that question before. After all, your ERP hosts a world of valuable and sensitive information, such as customer data. This is our first line of defense.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

As a result, data remains locked within these legacy systems, creating silos that are difficult to bridge. Data silos can lead to inaccuracies in insights and decisions. When data is fragmented across different systems or departments, inconsistencies and discrepancies may arise.

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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. How to Enter.

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

Even though he “stood on the shoulder of giants,” his pursuit of a framework that worked was strife with roadblocks but his enthusiasm and curiosity never wavered. And it paid off. Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. John You’re surprised all the time.