article thumbnail

Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

article thumbnail

Is customer satisfaction really important in B2B?

Savanta

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. Offering a price advantage. The third segment are ‘locked-in’. Then we isolated those who claimed to be loyal and asked them why that was. Being easier to do business with.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Right Way to Do Keyword Research

BenchmarkONE

But, search engine rankings are competitive, and only one site can lock in that spot (there’s also Google’s prized featured snippet position to consider). However, Google considers customer satisfaction alongside the price you are willing to pay for an ad. Don’t solely rely on your competitor analysis. Let’s get started. .

article thumbnail

When You Should (and Shouldn't) Hire an In-House Statistician

Martech Advisor

If you have a product with several features and multiple potential pricing structures (monthly subscription, pay-per-feature, annual fee, etc.) and you would like to interpret which of the features or pricing strategies are the most optimal combination to maximize the product's share in the market. You Should Hire.

article thumbnail

The CMO/CFO Power Partnership: 9 Best Practices To Make It Work

Heinz Marketing

This is hugely important because they get a head start on data analysis, which ultimately helps build predictability in the business. A strong plan backed with a business case and credible data analysis helps the CFO with decisions and allocations. Too many companies place marketing budget decisions with CFOs without data and analysis.

CMO 62
article thumbnail

20 Quotes To Inspire Your Marketing

Marketing Insider Group

“The sole purpose of marketing is to sell more to more people, more often and at higher prices. “Markets are conversations.&# ~ Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto. Advertising in the final analysis should be news. But the weather was nice. “Content is King!&# ~ Bill Gates.

Lock-In 100
article thumbnail

How Allocadia Helps Danone Keep an Agile Marketing Planning Approach

Allocadia

Our product team will do some analysis and develop a hypothesis about the potential growth for each brand and product. I have a number of levers I can use to influence that metric, including pricing, promotion, physical placement on the store shelves, and of course the product itself. Kyle Watts. — Hi Kyle! I can think of two.