markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. Mathew Sweezey: So I am @msweezey on Twitter.

Linkedin 297

Linkedin Research Studies B2B 297

KoMarketing Associates

OCTOBER 18, 2018

Like this: The “learn more” in that LinkedIn post is the call-to-action. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). But on LinkedIn, they’re all business. It depends, of course.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. LinkedIn, Twitter. LinkedIn , Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. The Right Tools for the Analysis Job. LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts. 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook and 36% via Twitter, so utilize those free tools to capture your leads and activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. How much traffic does social media contribute to those outcomes?

Social Networks 186

Social Networks Business Work Management Social Media 186

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K LinkedIn: Brie E Anderson (2.6K LinkedIn: Benjamin Mangold (7.7K

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 96

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

SWOT 86

SWOT Paid Content Analysis Social Media 86

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Return to Google for competitive analysis. Guest post by Samantha Waites. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Data-Led Analysis. LinkedIn is normally activated only when they are looking for a new job. Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Predictive analysis is changing the B2B marketing landscape. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Martech

DECEMBER 5, 2022

Twitter : @JenCapstraw (3.9K followers) LinkedIn : JenCapstraw (4.3K Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K followers) LinkedIn: JustineJordan (2.6K Company: InBox Collective Website: DanOshinsky Twitter: @danoshinsky (5K followers) LinkedIn: DanOshinsky (3.6K followers). followers).

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

illumin

APRIL 18, 2024

Effective marketing requires the collection and analysis of user data across digital platforms. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Data privacy is critical to successful marketing.

Privacy 94

Privacy Transparency Privacy Protection Ethics 94

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Data analysis and social listening Knowledge is power, and data is your kingmaker in the social media realm. It’s ideal for brands focusing on brand reputation management, competitor analysis, and identifying emerging trends.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Brandwatch Marketing

NOVEMBER 8, 2023

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Top Rank Marketing

SEPTEMBER 20, 2023

We hope to see you either in-person or virtually at the exciting Content Marketing World 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #CMWorld hashtag. LinkedIn and NetLine are TopRank Marketing clients.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Onalytica B2B

JULY 15, 2015

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Webbiquity

JANUARY 23, 2024

That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

FEBRUARY 21, 2023

Another thing that helps create a profitable influencer marketing campaign is competitor analysis. The Wrap You can connect with Pavel on LinkedIn , find out more about the platform at BuzzGuru.com , and follow the brand on Facebook , Twitter , and LinkedIn.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Sprout Social

JULY 26, 2021

According to a BuzzSumo analysis , the ideal Facebook post length is around 50 characters (or fewer) , which tends to get the most engagement. The ideal length is 1-50 characters, as Quintly found that these tend to drive more interactions in an analysis of 5.9 Twitter maximum character limits. Twitter handle – 15 characters.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

CoSchedule

JULY 1, 2022

The data for this analysis covers the best times to post on Facebook. When Is The Best Time To Post On Twitter? The top three best times to post on Twitter are 9:00 AM, 10:00 AM, and 12:00 PM. When Is The Best Time To Post On LinkedIn? The top three best times to post on LinkedIn are 10:00 AM, 11:00 AM, and 12:00 PM.

Analysis 52

Analysis Facebook Research Best Practices 52

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. By Peter Caputa. This is a very successful company. They want more of YOU.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Brandwatch Marketing

JUNE 15, 2022

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 144

Social Media Tools Media Lead Scoring 144

CoSchedule

JULY 11, 2022

The data for this analysis covers the best times to post on Pinterest. When Is The Best Time To Post On Twitter? The top three best times to post on Twitter are 9:00 AM, 10:00 AM, and 12:00 PM. When Is The Best Time To Post On LinkedIn? The top three best times to post on LinkedIn are 10:00 AM, 11:00 AM, and 12:00 PM.

Analysis 54

Analysis Research Best Practices Opt-out 54

Webbiquity

MAY 16, 2023

It’s an intriguing tool for marketers with complex data analysis needs, but completely unlike the tools above. Please share your insights in the comments below, on Twitter , or on LinkedIn. It pulls in data from an array of sources and displays consolidated dashboard metrics. Your Thoughts? And many thanks in advance!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Zoominfo

APRIL 30, 2018

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Social media (LinkedIn, Twitter, etc.). Paid advertising. Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Buffer

NOVEMBER 2, 2022

All my third-party analysis is based on some great research conducted by others (which I’ve linked to below). The first party analysis was conducted using Brandwatch , a consumer intelligence platform—thank you to Brandwatch for helping us out here. To dig a little deeper, let’s dive into our analysis.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

TrustRadius Marketing

JUNE 20, 2022

10 Twitter analytics Social graphs Affordable paid plans Feature availability Numerical caps for access Limits to follower tracking Metigy 9.1/10 10 Competitor analysis Unlimited search Tracking tools Pricing transparency for paid plans Learning curveMobile capability FollowerAudit 8.0/10 Click here to read Talkwalker reviews.

Social Media 116

Social Media Analytics Work Management Media 116

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Competitor Analysis.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Contently

MARCH 6, 2018

Algorithms like Heliograph, the Washington Post’s AI technology that spits out short articles, have gotten pretty damn good at relaying objective information backed by data, such as recaps of sporting events and analysis of financial reports. and she’s in the middle of a month-long crash course on data analysis.

Content 167

Content Linkedin Facebook Analysis 167