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The Start-to-Finish Guide to Writing a Social Media Proposal

Hubspot

Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients' that you're the most well-suited to meet their needs, and help you stand out from the competition. Let's dive into that, now.

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How to Ease Your Sales Team Into Social Sales

Hubspot

Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. But that open competition comes with a price. Or recommendations on LinkedIn? Discovery #2: Salespeople behave more like “day-traders” than long-term investors.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Instead of traditional advertising processes, which might involve RFPs (requests for proposals), negotiations, and manual insertion orders, programmatic buying uses machines and algorithms to purchase display space. In this case, the terms and prices are negotiated beforehand, and the ad impressions are guaranteed (unlike RTB).

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The Ultimate Guide to Freelancing

Hubspot

Before moving forward, let’s take a breather and do a little self-analysis. After three years of teaching high school and realizing that it just wasn't going to be for me long-term, I decided to walk away. LinkedIn is great for publishing a live resume and making valuable professional connections. How do you put a price on that?

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

Ben Labay broke this down so expertly well in this LinkedIn post : The combo of optimization and experimentation is the ideal poise in today’s business landscape. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. Lots of failed tests for a new strategy can be a red flag.