Customer Experience Matrix

OCTOBER 27, 2019

The analysis gets a little confusing here because the big ad holding companies have been purchasing data-based marketing agencies: Dentsu bought Merkle, IPG bought Acxiom, Publicis bought Epsilon. I still expect many of the independents will survive by developing systems tailored to particular industries, regions, or client sizes.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

AUGUST 5, 2014

What I did for my analysis was look at changes in vendor scores for the 200 items that go into the VEST data. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. Happily, I did find something intriguing, at least to my obviously-biased eyes.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Customer Experience Matrix

MARCH 4, 2018

A recent analysis of CDP Institute membership also found that one quarter of our individual members are in Europe. Answers to questions about leading digital transformation, being driven by customer expectations, and working closely with business units all found that U.S. headquarters, and some of U.S.-based

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Customer Experience Matrix

MAY 2, 2021

That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. The build vs buy debate has existed as long as packaged software itself. The table below summarizes my list; I’m sure there are others.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 4, 2012

LeadFormix combines its behavior analysis with anonymous visitor identification (inferring their company from the IP address), access to external prospect lists and enhancement data, and collaboration with partners and affiliates to share lead access.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 22, 2016

special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. data verification methods (phone call, test for email bounces, compare against other sources, etc.)

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

OCTOBER 29, 2015

It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing. The Marketo integration reads only the lead object, although the activities object is being added. The Salesforce integration reads leads, contacts, opportunities, campaigns and accounts and will add custom objects.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

NOVEMBER 18, 2011

One big need is better tagging to make video more search-friendly; others are better upload and content analysis to support user-generated content. Think about lead scoring, where the traditional approach is for a team of people to sit around a table and negotiate a set of scoring rules. Benchmarks. Pay per Result.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. The final differentiator is flexibility. Is SalesPredict right for you?

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

MAY 23, 2012

Even if marketers can’t measure revenue, they can set benchmarks for metrics like number of leads generated, funnel conversion rates, or cost per order. It’s easy to make mistakes in setting up a marketing program, especially one with multiple stages, lead scoring models, and decision rules. Operations. Opportunities.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Customer Experience Matrix

APRIL 5, 2011

The concept is intriguing: instead of creating campaigns that predefine paths a lead can follow, you define the actions to take when customers are in a particular situation. Most of the time setting up any system is spent on analysis, not the mechanics of the campaign design. So savings of that magnitude would be significant.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

AUGUST 8, 2015

It’s tempting just treat intent-based lists as sales leads. On the simplest level, you just apply the intent data to whatever type of program you’re testing (sales qualification, prospecting, lead scoring, reactivation, personalization, etc.) How do you use it? More ways than you might think. and read the results.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

MAY 5, 2009

A white paper on the Raab Guide site explores the results in detail. ** I finished my detailed analysis of the demand generation deployment survey results yesterday and posted it to the resource library of the Raab Guide site. What's really interesting is the details themselves - go ahead and dig into the paper and see what you find.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

FEBRUARY 5, 2012

This brings considerable good news: the micro and core vendors are indeed adding features, especially in lead generation, campaign management, and reporting. For a more nuanced analysis, see my blog post Social Media Features in Marketing Automation Systems: Who Does What? This is another area where the enterprise vendors are lagging.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2014

No list of the most important attributes, no predictive modeling, one contact name per company, no alerts based on buying signals, no campaign analysis: just company information compared to your own customers, an way to build segments, and an option to purchase new prospects. And that’s pretty much it.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JANUARY 5, 2016

In order of their Alexa rankings, they were: Since crowd wisdom without a crowd can’t be terribly effective, I limited further analysis to the top 10 sites. I sampled leading marketing automation vendors for different sized companies. It turns out that G2Crowd and TrustRadius had consistently huge leads over the others.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MARCH 1, 2007

Probably a more common approach is to offer prebuilt analysis scenarios, which would be packages of reports and/or recommended analysis steps to handle specific projects. It’s a more sophisticated version of the same notion: figure out what questions people are likely to have and lead them through the process of acquiring answers.

Tools 120

Tools Work Management Analysis Sample 120

Customer Experience Matrix

AUGUST 3, 2010

Enterprise Edition supports these by adding user roles, “lead partitions” to control access to database segments and “workspaces” to make Marketo objects (contents, campaigns, lists, etc.) User roles (but not lead partitions or workspaces) are now available in Marketo’s Professional Edition as well. available to different user groups.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 18, 2016

Some of this involves advanced analytics to extract the significant needles of information from the hayfields of detail, although I don’t recall seeing vendors who do that type of analysis at the show or hearing speakers discuss them. So I might be overreacting.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. That''s theme number three. This is enough sales enablement to complete its sweep of the four themes.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

MARCH 25, 2009

recently on the idea that the boundaries between marketing and sales are breaking down because leads now interact with both departments throughout the purchase cycle. This is clearly inevitable: if nothing else, leads still visit your Web site (controlled by marketing) even after they are “turned over” to sales.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Customer Experience Matrix

JANUARY 10, 2012

The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 30, 2010

LeadForce1 launched a solution that uses advanced text analysis to measure user intent, and thus provide much better guidance to salespeople than conventional behavioral analysis. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 20, 2007

This is a chicken-and-egg problem, since the benefit from lifetime value analysis comes from shifting resources into more productive investments, but the only way to demonstrate this is possible is to do the lifetime value calculations in the first place. Which brings us back to Web site testing.

Multivariate analysis 120

Multivariate analysis Lead Ranking Lead Scoring Optimization 120

Customer Experience Matrix

APRIL 28, 2009

lead transfer to CRM 18 5 8 0 2 2 35 0.94 lead scoring 12 7 3 0 10 4 36.89 multi-step lead nurturing campaign 8 10 7 2 5 4 36 0.89 Looking at the table, we see: - virtually everyone (more than 90%) does outbound email, campaign reponse reporting, lead transfer to CRM, and CRM integration. lead scoring 12 7 3 0 10 4 36.89

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Ranking 120

Customer Experience Matrix

MAY 24, 2016

Moreover, operational source systems often don’t keep old versions of important data that changes over time (such as lead scores or contract expiration dates), making historical analysis difficult if that data isn’t stored elsewhere.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

APRIL 12, 2007

A refinement of the model divides the central repository into a data warehouse structured for analysis and an operational data store used for immediate access. Fragmentation leads to inconsistent customer treatments and to decisions that are optimal for the specific department but not the enterprise as a whole.

Distribution 120

Distribution Analytics Enterprise Management Lead Ranking 120

Customer Experience Matrix

MAY 22, 2007

But they did catch my eye this morning with their announced purchase agreement for Inxight, one of the leading text analysis software vendors. But text analysis is different. Some of its other activities, such as an online “data store” and advanced profitability analysis , make more sense in this context.

Enterprise Management 120

Enterprise Management Business Press Acquisitions 120

Customer Experience Matrix

FEBRUARY 2, 2007

The question I asked myself (well, technically, I asked the cat because otherwise I’d be talking to myself and that would mean I’m crazy) was whether merchandise analysis is outside the scope of customer experience management. Traditional merchandise analysis is certainly not customer-based.

Merchandising 120

Merchandising Analysis Paper Lead Ranking 120

Customer Experience Matrix

DECEMBER 8, 2011

. • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

AUGUST 10, 2010

So far, his main points have been that the role of B2B marketing has expanded to cover the entire buying cycle from initial lead generation through closed deals and that new technology must be accompanied by changes in people, process and content to have an impact.

Process 120

Process Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

NOVEMBER 19, 2008

After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. You can read about the analysis in fascinating detail on my marketing measurement blog, MPM Toolkit.) All are publicly available with almost no effort.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Manticore Demand Generation Agencies 120