B2B Marketing Traction
APRIL 3, 2013
To decide if outsourcing is an option for you, do a simple cost analysis. discusses some of the situations or trigger points that might lead to outsourcing marketing staff. If you’re considering hiring marketing staff, one of your options is to outsource this key function. Another post, When Is It Time to Hire a Part-Time CMO?,
B2B Marketing Traction
APRIL 12, 2012
B2B marketers need to track lead quality as well as lead quantity. It is important to track the quality of your leads. One way to measure this is by tracking the conversion rate of leads by source. Capture each marketing activity, its cost, leads generated, number of sales and sales revenue generated. Not exactly.
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B2B Marketing Traction
SEPTEMBER 18, 2015
Positioning is one of the basic marketing principles that leads to success. This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. My competitive analysis focused on social media. It’s strategic positioning.
B2B Marketing Traction
MARCH 25, 2013
This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today.
B2B Marketing Traction
MAY 11, 2012
They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. My firm New Incite offers marketing research and analysis services. I’ve never been much of a believer in focus groups for market research. What do you think?
B2B Marketing Traction
JANUARY 16, 2014
However, if a certain business or organization has specific problems, I suppose the leading skill for the individual hire could be different. The CMO can hire analytical staff, but most importantly they need to drive measurement, analysis and careful evaluation of every activity in their department. Persuasive.
B2B Marketing Traction
APRIL 19, 2013
Results in the way of leads, revenue, brand awareness? In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Doerr provide a list of marketing details to avoid.
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