Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry.

Advertising Benchmark 122

Advertising Benchmark Social Media Media Work Management 122

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. We took additional information from the platform about the number of CRM technologies in use, and then applied baseline implementation costs published in a calculator created by CRM Switch. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Marketing Insider Group

OCTOBER 22, 2020

Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% Using this also allowed me to protect my client’s information.

Analysis 251

Analysis Ad brokers Content Work Management 251

BuzzSumo

JUNE 24, 2019

This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. It has never been more important for companies across every industry to create evergreen content. Begin Broad and Then Narrow Your Search.

Analysis 103

Analysis Content Domain Click Rate 103

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). With vast amounts of information vying for our attention online, people are more likely to skim and switch sources quickly.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. It’s not just about networking anymore.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are not alone, 62% of manufacturing content marketers struggle with the same problem.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Perhaps not surprisingly, RivalIQ’s platform focuses on competitive analysis to help brands keep an eye on their business rivals. Consider that the stakes are high when it comes to your social mentions.

Social Media 124

Social Media Tools Campaigns Media 124

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

ClearVoice

JANUARY 8, 2024

By providing valuable information and establishing expertise, companies can position themselves as thought leaders in their industry. Quality content can guide potential customers through the sales funnel , providing them with the information they need to make informed decisions.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Valasys

APRIL 8, 2024

To discover tips from industry leaders on maximizing event tech, we’ve consulted experts who excel at leveraging technology to deliver events. With a range of options on the market, it can be daunting to make an informed decision.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Launch Marketing

DECEMBER 1, 2021

Conducting a social media analysis can be a useful task to get a grasp on how competitors are operating on social media and what results they are seeing whether it be from an engagement or conversion standpoint. This information is easy to find on a company’s page and can be useful for setting benchmarks for your B2B social media strategy.

Social Media 127

Social Media Analysis Media Ad Frequency 127

Vision Edge Marketing

FEBRUARY 27, 2024

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. We’re super excited to introduce our newest method, which we call Pure AI.”.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Navigate the Channel

JULY 18, 2023

Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing. 45% retain the information for later reference. 53% save the e-mail as a reference for future use.

Product 65

Product Ad Building CTR Allocation 65

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Vision Edge Marketing

APRIL 16, 2024

Harnessing Data Analytics for Informed Decision-Making : The power of data analytics in digital transformation cannot be overstated. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends. Caterpillar Inc.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Heinz Marketing

MARCH 26, 2022

New shopping behaviors informing commerce, NFTS enriching communication amongst brands and consumers, how increasing safety encourages diversity, brand preparation for potential scams, and requirements of agencies to deeply understand their clients were all large discussion points that brands must be aware of.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. We took additional information from the platform about the number of CRM technologies in use, and then applied baseline implementation costs published in a calculator created by CRM Switch. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 130

Work Management Marketing Management Analysis Cost 130

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry.

Analysis 100

Analysis Verticals Planning Marketing Plans 100

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? All sizes of organizations will benefit from better understanding the industry in which they’re operating or approaching.

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

seo.co

MAY 19, 2020

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Even if you’re in a niche industry, or if you’ve come up with a fundamentally new idea, you’re probably going to have competitors clamoring to rank for the same keywords or appeal to the same audience as you.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. Knowing what your competitors are doing can help inform your firm’s next steps and arm you with a lot of great intel – information such as their target audience, areas of focus, and overall priorities.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Valasys

OCTOBER 4, 2022

And this is where environmental analysis in marketing comes into the picture. With marketing environmental analysis , businesses can prepare better for the rise and fall of the market, chart-out fail-proof marketing strategies, and align every aspect of a marketing campaign to the organization’s goals and vision. Macro Environment.

Analysis 52

Analysis Work Management Planning Marketing Management 52

Only B2B

JUNE 8, 2021

It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details. Happy Marketing! .

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again! Just Google list hygiene services.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Brandwatch Marketing

NOVEMBER 19, 2018

Social media analytics and industry analysis can help you find out what food the dogs want to eat. Social listening and industry analysis allow you to reach a more representative array of your market and get a more representative sample of their opinions. Building your market hypothesis using industry analysis.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries? But here’s the deal with content creation.

Curation 86

Curation Work Management Marketing Management Service 86

Parse.ly

JULY 12, 2022

Web copy with outdated or inaccurate information. What is a ROT analysis? Benefits of ROT analysis. How can ROT analysis impact your site performance? How to perform a ROT analysis, step-by-step. That’s why performing a ROT analysis is crucial to keeping your content and data fresh. What is a ROT analysis?

Analysis 52

Analysis Content Marketing Management Analytics 52

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. Use industry research to inform how your brand navigates social media in Europe. Businesses need more hands on deck for campaign management, data analysis, customer support and more. In 2021, 14.5%

Social Media 98

Social Media Stats Webinar Metrics Media 98

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 104

Business Analysis Work Management Forecasting 104