Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. And YouTube videos can only take you so far. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. This is called audience conversation analysis. I do understand though.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 92

Youtube Banners Ideal Customer Profiles Keywords 92

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

Martech

FEBRUARY 21, 2023

It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. Q: So how should I as a marketer be thinking about AI and how it can help me? Not just writing tools but image generation, video generation, audio generation and analysis. So, what can it do for marketers right now?

Marketing AI 113

Marketing AI Training Marketing & Strategy User-Generated Content 113

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Data-Led Analysis. Large network on LinkedIn and always know someone who knows someone else who can help.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Brightedge

MAY 20, 2021

However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. YouTube tags are critical for optimizing a video for YouTube and search engines overall.

Tagging 52

Tagging Youtube SEO Optimization 52

Brandwatch Marketing

OCTOBER 30, 2018

The same goes for Instagram, Pinterest, YouTube, or any social media platform that is primarily visual. The best way to do that is through image analysis. How to translate a visual language using image analysis. Stats show the future : 85% of teens use YouTube. They are speaking a completely different language than you.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

KoMarketing Associates

OCTOBER 18, 2018

That can all help, for sure. At the end of our analysis, we found that it’s basically an even split – about half of all B2B social posts have a call-to-action. Usually, we’ll post to our social media accounts more often. Or we’ll try to post more interesting content. If we want more engagement, maybe we just need to ask.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Bionic

JANUARY 7, 2024

Bionic is here to help you gain an advantage, impress your clients, and stay ahead of your competitors. However, we specifically trained the Bionic Recommender to help you source media placements for your media plans. Here’s how to analyze your media plan data with ChatGPT’s data analysis tool. Click the “Export” button.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. It can also enhance various aspects of business operations and marketing, when used efficiently.

Social Networks 186

Social Networks Business Work Management Social Media 186

Top Rank Marketing

DECEMBER 29, 2023

ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 MediaPost Which Technologies Are Moving the Needle on Digital CX?

Paid Search Agency 105

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 105

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. AI-powered tools help you by analyzing vast amounts of data to identify patterns and anomalies on the influencer’s profiles that indicate fraudulent behavior.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Help Scout.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Martech

JANUARY 30, 2024

Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. However, doing that means YouTube embeds a cookie on the site. Completely losing signups from display marketing and YouTube. Losing referrer data for content analysis. so this ended up being a successful shift.

Paid Search Agency 121

Paid Search Agency Marketing Attribution Top of Funnel Companies 121

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Webbiquity

MAY 16, 2023

If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. Zoho Analytics : This is a self-service BI tool to help drive decision making. Your knowledge, experience, and research can help others make their best decision.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Binary Demand

FEBRUARY 26, 2024

Predictive Analytics: Shaping the Future AI’s mastery in predicting outcomes through data analysis is called predictive analytics. AI helps businesses optimize their advertising campaigns. The data generated by tracking users’ behavior in making purchase decisions helps AI determine potential customers’ tastes. The result?

Marketing AI 98

Marketing AI Demand Generation Agencies Demand Generation Demand 98

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. The solution helps analyze all the relevant metrics, and assists in preparing, running, and evaluating campaigns. Yes, I’m an affiliate. Let me explain.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Marketing Agencies 1 265

Sprout Social

MARCH 16, 2022

Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Fast reporting helps you understand what content impacts your business and strategy, and how. This can help you understand your audience’s preferred video length. Stand-out YouTube video metrics.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Marketing AI 102

Marketing AI Ideal Customer Profiles Analysis Allocation 102

Marketing Insider Group

NOVEMBER 15, 2021

“The #1 thing that’s helped grow my social media following has been cross-pollinating my audience. I also share my YouTube videos on Twitter and via email to help build my following there as well.” It’s helped me meet fellow writers who have become my internet (and real-life!)

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. population has used Reddit (Facebook 68%, YouTube 83%). 44% of U.S.

Mobile Advertising 84

Mobile Advertising Social Media Aggregators Communities 84

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The good, the bad and everything in between.

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Martech

NOVEMBER 15, 2023

It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. Annual reports predicting industry trends, helping businesses prepare for the future. We’re not luddites here — you should generally leverage any tool that helps you maximize your impact. Industry-specific videos.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

Contently

MAY 2, 2018

For each audience, I have a primary business objective: Leaders: Buy books to help/develop their organization. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Business Objective. Achievers: Buy a book for one’s own development.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Demand Gen campaigns combine image and video ads and serve across YouTube Shorts and in-stream, Discovery, and Gmail.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Top Rank Marketing

AUGUST 4, 2023

Have you found your own leading B2B marketing news item that we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Budget Programs 91

Budget Programs B2B Marketing ROI Planning 91

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest. Develop various performance outlooks.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64