Ahrefs

SEPTEMBER 6, 2023

Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site. In this article, we will look at the top eight traffic analysis tools, what we like about them, and some tips on … Read more ›

Analysis 97

Analysis Traffic Tools Best Practices 97

Content Marketing Institute

MARCH 28, 2022

Here’s how to do a competitor landing page analysis. How do you create a landing page that beats your competitors’? Look at what they’re doing – after all, that’s what buyers do. Continue reading →

Landing Pages 102

Landing Pages Analysis Companies 102

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. Tip: Create a comprehensive list of direct, indirect and replacement competitors first (tools like Crunchbase can help you do this).

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Heinz Marketing

OCTOBER 20, 2022

This can be done through completing a competitive content analysis. Why Conduct a Competitive Content Analysis. There are a few reasons why a competitive analysis can boost an organization’s effectiveness. How to Conduct a Competitive Content Analysis. First, it can highlight various gaps and opportunities.

Analysis 119

Analysis Top of Funnel Content Demand Generation Agencies 119

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Data Cleaning/CRM Appending

DECEMBER 21, 2023

The competition is for the sense of existence in the […] The post Understanding Data Mining With the Help Of Case Studies On Data Mining In Market Analysis appeared first on BizProspex. The arrival of so many businesses together leveled up the game of the competition.

Case Study 52

Case Study Case Studies Analysis Studies 52

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. For example, ecosystems not only include vendors of software, but also consulting firms that help clients manage installations and third-party maintenance providers. market share in the CRM industry, according to prior analysis from Gartner. Salesforce holds about 19.5%

Work Management 246

Work Management Analysis Marketing Management Cost 246

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Marketing Insider Group

NOVEMBER 16, 2020

Now tools using machine learning and predictive analysis can do this for you. The analysis also informs what type of posts lead to conversions and sales. By using AI tools in the process, there’s a deep analysis based on user behaviors taking place. Harnessing all this data can help you build relationships with context.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Using critical consumer data can help you predict future behavior among customers. Having clear questions in mind will help you chart the right path to get the answers you’re looking for.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Blue Flame Thinking

SEPTEMBER 8, 2023

engagement) Understanding each of these can help enhance your audiences’ experience. Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. Critical channel data helps you analyze marketing campaigns to get more traffic for your ad spend.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Search Engine Journal

AUGUST 3, 2022

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

SWOT 143

SWOT Analysis SEO Search Marketing 143

Martech

JANUARY 11, 2024

Typeface helps align content to the organization’s brand guidelines, including themes, fonts, and product images—extracted from a central asset library. The post Microsoft unveils new workflow and analysis tools for Customer Insights appeared first on MarTech. These images are created and edited within Dynamics 365 Customer Insights.

Analysis 95

Analysis Tools CRM Guidelines 95

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Marketing Insider Group

OCTOBER 22, 2020

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% As we saw with the NAR report, leasing is down compared to 2019 so these professionals are likely looking for content that can help them to position their buildings and office spaces in the best light possible.

Analysis 246

Analysis Ad brokers Content Work Management 246

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

SEMrush

FEBRUARY 10, 2021

Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy.

Analysis 140

Analysis Marketing & Strategy Marketing Research 140

Valasys

APRIL 15, 2024

It helps you figure out what makes those top-ranking websites tick and use that to your advantage. What is SERP Competitor Analysis? Competitor analysis is the process of identifying successful online competitors and understanding their strategies. They also help you track daily rank to stay up-to-date.

SERP 40

SERP Analysis Keywords SEO 40

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

seo.co

MAY 16, 2022

One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. This process helps you come up with more content ideas that will attract more traffic , convert browsers into customers, and offer more value to your site audience. Below is more information about how to do a content gap analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Ahrefs

DECEMBER 15, 2022

Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours. If you look at well-ranking competitors and they have a lot of the same links, those links may be the ones helping … Read more ›

Analysis 111

Analysis Marketing Websites Link Building Ad Building 111

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. This analysis focused on the Salesforce ecosystem, given its critical mass.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. OK, with everything set now we can open it!

Analysis 229

Analysis Budget Programs B2B Work Management 229

Launch Marketing

DECEMBER 1, 2021

Conducting a social media analysis can be a useful task to get a grasp on how competitors are operating on social media and what results they are seeing whether it be from an engagement or conversion standpoint. When going through a competitor social media analysis, it is critical to note what content your competitors are posting.

Social Media 127

Social Media Analysis Media Ad Frequency 127

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Zoominfo

MAY 31, 2022

Defining your market today — and understanding where your business can grow in the future — helps go-to-market teams focus on the right customers and competitors at the right time. The big picture At the highest level, a well-calculated TAM helps your company explain its potential to investors, employees, and other key stakeholders.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Brightedge

JUNE 22, 2021

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. The second type of competitive analysis will be more granular. Putting Keyword Gap Analysis to Work.

Analysis 107

Analysis Keywords SEO SERP 107

Search Engine Journal

JANUARY 25, 2021

A content gap analysis helps identify missed opportunities in your SEO strategy. The post How to Do a Content Gap Analysis for SEO via @xandervalencia appeared first on Search Engine Journal. Learn to analyze your content and improve your SEO.

Analysis 145

Analysis SEO Content Marketing & Strategy 145