The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. The different audiences will require a different level of analysis and depth when it comes to the battle card. My process is the following: 1. Structure. Data Collection.

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Twitter to distribute industry news and analysis highly relevant to its customer base. Facebook to provide in-depth information on its products and solicit feedback.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

As I do my analysis, I think about what all the data means. Then, I think about what is the summary of all the analysis and the conclusion. This is often the most important piece of information of the whole presentation. You may have to add supporting information either before or after the chart. What is the summary?

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. billion emails sent.

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Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Offer How to Guides/Whitepapers/Analysis – Good first hand analysis or guides in relation to the niche you are in can really help boost visitor numbers to your website.

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