How to Calculate Total Addressable Market and Perform TAM Analysis
Zoominfo
MAY 31, 2022
Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is. TAM = $(Total # of Accounts) x ACV For example, suppose you have a beverage company that could sell lemonade to 1,000 vendors on the West Coast.
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