Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. But without an integrated, automated system, you’re barely scratching the surface of its potential.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. More diverse sales teams are shown to perform better on several key metrics.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Zoominfo

SEPTEMBER 14, 2021

Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021. When customers of Engage and Chorus use the dialer within Salesforce, recordings are stored in Salesforce and automatically sent to Chorus for call transcription and analysis.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 106

Marketing Management Research Forrester Customer Satisfaction 106

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Adapting to Change: The B2B landscape is constantly evolving.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Vision Edge Marketing

MAY 9, 2023

Leaders must also be able to act based on these insights to drive business growth and success. This is a critical skill for all leaders. Leaders need to be able to analyze data effectively, identify relevant insights, and use the insights and business context to make smart decisions quickly.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. That’s up from 17 interactions in 2019.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Here are few points to consider: Data Quality and Accuracy: It is crucial to ensure that data used for analysis, reporting, and decision-making is accurate and trustworthy.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Conversica

NOVEMBER 15, 2022

Conversica was recently named among the best Salesforce apps by Cybernews , a research-based online publication that offers tech and cybersecurity news and analysis. Hot leads or customers in need are immediately flagged, and Salesforce lead records are updated and noted in Chatter. .

Best Practices 98

Best Practices Customer Satisfaction Forrester Conversion Rate 98

Zoominfo

JANUARY 23, 2021

Additionally, according to Forrester, organizations with growing annual revenues of 10% or more do a better job measuring and describing customer-lifecycle value (retention rates, customer lifetime value, customer satisfaction and customer advocacy). With increased innovation, there are greater selling opportunities for account managers.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. SEO and Business Strategy. The post What is the role of SEO in digital marketing?

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

Lead Forensics

APRIL 16, 2024

Build Stronger Relationships with AI-Driven Customer Sentiment Analysis (Increased Customer Retention Rates) Understanding your customers’ sentiment is crucial for building lasting relationships. Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 That data analysis can be your foundation for understanding the customer, but emotions aren’t tangible like data. Buying Decisions Are Based on the Heart. While we like to think that buying decisions are based on logic and facts, that’s rarely the case.

Case Studies 336

Case Studies Customer Surveys Trust Marketing Forrester 336

KoMarketing Associates

MARCH 21, 2018

For example, 49 percent believe it could help by processing large amounts of customer data, and the same percentage believe it could offer a provision of real-time analysis. B2B Marketers and the Customer Experience. B2B marketers, in particular, remain optimistic that they can provide a memorable CX to their customers.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

The Point

AUGUST 16, 2019

For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. 5 Tips for More Effective Email Preview Text Click To Tweet.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Step 5: Design the Future State (To-Be) Based on the insights gained from the analysis, design the future state of the process – the ideal, optimized version. Here are three data points on why process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data. About 80 percent of respondents said that they struggle to manage the volume, variety and velocity of their data.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

KoMarketing Associates

JULY 17, 2018

Dun and Bradstreet recently commissioned a report by Forrester titled, “The B2B Data Activation Priority.” Additionally, 48 percent of B2B marketers said that they make decisions based on intuition or personal/company experience, rather than quantitative information and analysis.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Sentiment analysis and social listening : These capabilities are increasingly incorporated into CDPs, especially those designed for comprehensive digital marketing strategies that include social media.

Marketing AI 90

Marketing AI Enterprise Management Features Marketing Management 90

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Evaluating Skill Set Gaps: Successful database marketing requires a diverse skill set, including expertise in marketing, public relations, web-based data analysis, and operations. these strategies have proven highly effective in engaging customers and driving sales.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 99

Social Media Work Management Marketing Management Media 99

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. Universally, reference customers cite depth in account propensity and in-market analysis as driving forces for staying loyal to 6sense.”. “We

Analytics 48

Analytics Forrester Marketing Management B2B 48

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools ABM 52

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. in 2013 to 32.3% Squarelovin.

Analytics 95

Analytics Tools Best Practices Tagging 95

InsightSquared

SEPTEMBER 5, 2018

Keynotes include Laura Ramos , VP and principal analyst for B2B marketing professionals, Forrester, Dana Therrien , Service director, sales operations strategies, SiriusDecisions, Steve Lucas , CEO, Marketo, and Nate Skinner , VP of Product Marketing, Salesforce Pardot. See you in San Francisco!

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Must Read: How to Generate MQLs How Acme Inc.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

SalesIntel

DECEMBER 27, 2021

According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. But a lack of analysis has been shown to reduce conversion rates. Similarly, lead nurturing also needs to go through intense analysis and scrutiny. Get Started. Lack of adequate research .

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. A: I believe that every marketer should be data-driven in a way that drives optimization, rather than one that creates analysis paralysis. Are there key skills they should focus upon?

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. But no amount of data analysis can replace building awareness and other activities that drive branding. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169