Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Unbounce

FEBRUARY 11, 2021

To unlock the full value of a landing page visit, you’ll want to track what happens to each visitor after the page view, form submission, click-through, or phone call. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. That’s life. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convince & Convert

MAY 2, 2012

Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment.

Case Study 121

Case Study Case Studies Social Media Studies 121

Content Marketing Institute

JANUARY 9, 2019

Driver analysis: What results in profitable action? When you have a bunch of data but you’re not sure what matters to the outcome you want, driver analysis is an effective tool, Chris says. ” AI in #contentmarketing: Driver analysis to show what factors drive the most leads. Google, Facebook, and Uber).

Marketing AI 92

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 92

SmartBug Media

OCTOBER 4, 2019

BI software allows you to optimize business intelligence for sales opportunities, lead generation , lead conversion , market analysis, marketing strategy, and customer segmentation. Public access on reports and the ability to control viewing privileges. Unlimited number of datapoints in analysis. Integrations. Integrations.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Convince & Convert

MARCH 8, 2011

View more presentations from Jay Baer. Optimally, you should also have a person dedicated to blog success metrics, using data analysis to tweak and improve your efforts. Sample Headlines Include ….&#. .&#. For new blogs, I recommend writing 50 sample headlines before you write one post. Are you trying to boost awareness?

Top of Funnel 146

Top of Funnel Sample Cross-Selling Validation 146

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

ClearVoice

OCTOBER 22, 2018

Be sure to read next week’s post for a further analysis of this practice. It’s a common practice on private blogs, within Facebook, on Twitter… almost anywhere you can publish content. On Facebook, perhaps one of the most common calls-to-action used by content marketers is to request a thumbs-up or a like. Click To Tweet.

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Nuvi

SEPTEMBER 22, 2020

The report assigns residential properties a Reputation Score based on an analysis of tenant reviews spanning thousands of residents across the United States, a metric that has proved increasingly vital. Greystar’s High Street View Luxury Apartments, Williamsburg, VA. Equity Residential. Lincoln Property Company. Edward Rose.

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Hubspot

APRIL 23, 2020

The first and most important thing about the content of this report was to start collecting survey data for analysis and visualization. This metric is calculated as the ratio of views vs. submission and is measured in HubSpot’s own HubSpot portal. For example, on a sample article page, we noticed the conversion rate was about 5%.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. Finalizing. njellering Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Hubspot

JUNE 23, 2010

This investigation (using average state latitutde ) yielded a better correlation than the broadband analysis, but ultimately is not very illuminating. A product's most influential reviews may not jive with your view of the world. Broadband Internet usage and availability is not one of these factors. Geography is important.

Amazon 28

Amazon Analysis Product eCommerce 28

Goodish Agency

MARCH 25, 2021

Google Analytics dashboard has a nice structure; once on the main view, you see your account on the left-hand side (we recommend having one account for one business). someone doing an analysis of your site will have enough access with a Collaborate and Read & Analyse). . Add User to Google Analytics. Revise this regularly.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Tony Zambito

APRIL 24, 2010

  It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK.    In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.  "  There are several others cropping up as well. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

DAGMAR Marketing

MARCH 14, 2020

Some of the potential time-saving and cost-cutting benefits of PPC management software include: Keyword discovery and analysis Bid and budget allocation management Optimization suggestions Performance tracking The ability to create and manage campaigns across multiple PPC platforms in one place. A Sampling of PPC Management Platforms.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

ClearVoice

FEBRUARY 12, 2020

Open-ended questions encourage people to incorporate more of their own information and point of view. Open-ended questions encourage people to come up with a more thoughtful and filled-out answer incorporating more of their own information and point of view. In shopper behavior analysis. for sales professionals.

Ideal Customer Profiles 77

Ideal Customer Profiles Opinions Customer Satisfaction Budget Programs 77

Sprout Social

JUNE 20, 2019

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

Hubspot

JANUARY 31, 2017

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Generally, they “live” inside of another messaging application, such as Slack, Facebook Messenger , WhatsApp, or Line.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Parse.ly

FEBRUARY 20, 2019

Maybe it’s because I spend a lot of my time around audience engagement teams, but after publishing my analysis on platform growth, my favorite part was the feedback I got from readers. Before we dive into my next analysis, I wanted to clarify something that came from a theme of questions I heard in response to Part I.

Aggregators 107

Aggregators Traffic Stats Case Studies 107

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. LinkedIn, Twitter, Facebook, YouTube, and others). A 360-degree view.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

BuzzSumo

AUGUST 17, 2021

We have set out below our findings from the research including the: Headline phrases that drive most engagement on Facebook. Worst performing headline phrases on Facebook. Note: This research looks at the most shared headlines on Facebook and Twitter which tend to be dominated by major publishers and consumer content.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. 3) Tweriod.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

JUNE 8, 2015

Targeted Facebook ads deliberately exclude certain demographics to avoid wasting money on those who would never be interested in actually buying. Identifying Friction: Two Real Sample Tests. Let's take social media ads, for example. Down the funnel, this goes a long way towards improving the lead-to-customer rate.

Landing Pages 28

Landing Pages Top of Funnel Advertising Funnels Lead Scoring 28

Single Grain

DECEMBER 19, 2023

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Sprout Social

JANUARY 30, 2019

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Sample Social Media Goals for 2019. View this post on Instagram. View this post on Instagram.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Prospectr

APRIL 14, 2017

The click “view profile” in the light blue text. For example, that could be a “free consultation” or “free analysis. Anyway, let’s do a sample search so you can get the hang of it. The email shows who’s viewed their profiles. And you’ll either attract nobody at all.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Convert

DECEMBER 19, 2022

Instead of sessions or page views, GA4 tracks events. In order to really delve into how A/B testing efforts are affecting the experience of users, testers must be able to take a broad view of how users are interacting with a site, app, or marketing materials. Analysis > Analysis Hub. in the Analysis Hub.

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

Webbiquity

DECEMBER 19, 2016

Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Gather keyword information then view it on sophisticated charts and through powerful notes, so you can see how your keyword has progressed throughout time.” ” — MarketingLand. 2) Microsite Masters.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Moz

OCTOBER 14, 2020

Khan Academy and Facebook took the #2 and #3 rankings for each carousel slot, with Facebook gaining share in later slots. Note that, due to technical limitations with how search spiders work, many Facebook and Twitter videos require a login and are unavailable to Google. and (3) 94.2%. across all ten slots. of visible videos.

Youtube 64

Youtube Google Video Marketing De-duplication 64

Parse.ly

MAY 7, 2019

Visitor depth: how much did they look at when they visited (measured in views and views per session). Even for the most loyal readers of a site, their “attention span,” on average, maxes out at around three page views per session. The right-hand Y axis shows the number of views per session. The good news?

Loyalty 68

Loyalty Aggregators Ad Frequency Stats 68

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Batch Email Marketing Email marketing is the ability to create WYSIWYG emails and newsletters with easy to use design tools; send emails to groups of customers and prospects; and track and report on deliveries, opens, and clicks so you get a complete view of email performance. Sometimes (volume limits). Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

AUGUST 9, 2016

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Little Bird is a great tool for building influencer lists by topic.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100