Customer Experience Matrix

AUGUST 2, 2012

Now let’s plunge in with some more substantial analysis. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Convince & Convert

AUGUST 18, 2015

We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!). And I am using technology from Affinio (one of our sponsors, actually) to help answer those questions. This is some deep, secret sauce stuff.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Audience profiling and analysis. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Having well designed content isn’t good enough. Thought leadership management.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Customer Experience Matrix

JUNE 14, 2013

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. This enhanced data can be used in lead scoring or to help guide salespeople. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 1, 2012

Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry. So we’ll exclude them from further analysis. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

PureB2B

MAY 30, 2022

Technographics is all about better understanding a customer through analysis of their technology stack. These are just a few of the questions that technographic profiles can help answer your B2B marketing team. Both sides of the coin are essential for thriving client relationships, and technographics can help with both.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Ledger Bennett

DECEMBER 18, 2019

The CRO has a wide remit, with a skills requirement ranging from leadership level strategic thinking and relationship building, extensive on the ground sales experience, to the tactical aspects of programmatic methods and data analysis. Their advantage is that their north star is very clear. Other blogs that may interest you.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Cintell

APRIL 7, 2016

The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

The ROI Guy

AUGUST 27, 2018

Best, your prospects and customers willingly opt-in to providing the data, in order to get their personalized assessment and business value analysis results. And this captured customer intelligence provides a wealth of insights into each engagement, which can be leveraged to improve analysis results and knowledge.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. We plan on having some analysis on this report in the coming weeks. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ViewPoint

MAY 5, 2011

Comments on the article cover a broad spectrum with responses including the following: RPM has the potential to be transformative as noted in an Eloqua comment that an analysis of customers applying an RPM strategy are seeing growth rates above marketing automation-only customers, as well as above S&P 500 companies.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. This is where most buyers focus their analysis, but it’s a tiny fraction of the value at play. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Ledger Bennett

DECEMBER 1, 2019

This just helps us to take a step back and take a look at the high level marketing picture, before drilling down into skills requirements. The first port of call is to run a skills gap analysis: – Consider the Econsultancy model above to illustrate the big picture requirements. Modern Marketing Model. Econsultancy 2018).

Planning 52

Planning Resources Work Management Resource Management 52

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. 7) Oracle Eloqua. Sample review: “These top sales tools will help you grow your startup. Troubleshooting is assisted by an onboard Help module.”

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Fortunately, we have the Internet to help. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. (You

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. The system also provides some data analysis capabilities, including time series, ranking, pie charts, word frequency, calendars, time of day, and trend reports. These are used mostly to help assess data quality and to profile new inputs.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Ledger Bennett

JULY 11, 2018

The best way is to leverage Keyword Planner in Google AdWords, which helps you find the best performing keywords that relate to the topic you are marketing for. Fortunately, Keyword Analysis can help you find the right keywords for your landing page, providing only closely related keywords to the terms you’re focused on.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Outbrain

SEPTEMBER 4, 2019

Marketing automation tools transform many manual, time consuming processes to fast, automated and digital-based, helping marketing departments to better manage, monitor and optimize their day-to-day activities. This supports lead generation processes and helps to drive more customers to the business. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” Opportunity value can be imported to add return on investment analysis. ad inventory. sales stages. .

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Vidyard

NOVEMBER 26, 2013

The video not only delivers a laugh, but this kind of humorous take on a B2B solution can really get your customers feeling connected to your brand and helps you stand out in what can be a stuffy market. Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Televerde

MARCH 7, 2022

He encouraged me and helped me to refocus on my passion for why I was doing this to begin with – my children and my future. Computers, coding, automation – all beautiful things that helped to expand my knowledge and build the steppingstones to take me where I am today. He saw my potential at a time when I saw only my failures.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

Content Marketing Institute

MARCH 22, 2018

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Predictive tools like SimpleReach help the team optimize the content it publishes. Specifically, it shares iQ content to help drive readers to the owned site.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

SWZD

SEPTEMBER 16, 2019

CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis. He said looking forward 10 years, marketing automation (by automation he means more than the Oracle Eloqua or Hubspot solutions of today) could potentially replace marketers as we know them. Cloud Security.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

The Point

JANUARY 13, 2015

Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Sentiment analysis and categorization are evolving into marketing tools. We have almost 100 active users across our org that are actively creating campaigns, assets, reports and other elements to help grow our company.”

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

The ROI Guy

MAY 14, 2012

Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications. Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. There’s a ton of stuff coming in via social media that no one could possibly have parsed—the sentiment analysis, likes, dislikes, sharing. What can I do?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. There’s a ton of stuff coming in via social media that no one could possibly have parsed—the sentiment analysis, likes, dislikes, sharing. What can I do?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Smarte

JUNE 25, 2018

Prompt notifications on impending opportunities helps you time sales efforts for better business ROI. Additionally, awareness of internal IT initiatives and budgets helps your sales team pitch the right solution to fit the bill. Real-Time Industry Alerts. Predictive Analytics. 3 rd party API Integration. Smooth Customer Support.

Marketing Attribution 40

Marketing Attribution Work Management Marketing Management Budget Programs 40

Tony Zambito

APRIL 24, 2010

  I have also enjoyed the treatment Steven Woods, CTO of Eloqua,  gives to the shift in the way buyer's consume information in his book " The Digital Body Language."  .  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40