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The 14 Best Marketing Automation Tools

Webbiquity

Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. 7) Oracle Eloqua. HubSpot handles inbound holistically. ” — 201 Digital.

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The Rise of the Digital Buyer Persona

Tony Zambito

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.    It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK. 

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.