| || |
|Page 1 of 1 || Previous | Next |
| | IT'S ALL ABOUT REVENUE
FEBRUARY 23, 2011 3 Ways Data’s Popularity Is Changing Business
At Eloqua we call this movement Revenue Performance Management.). Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Reddit.
| | B2BBLOGGERS
APRIL 27, 2010 Conduct a Content Audit For Your Content Marketing Strategy.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How To Conduct A Content Audit April 27th, 2010 | By Jeff Ogden In my research I find many companies with content on their websites – white papers, e-books, webinars, etc. Or Does It?
| || || |
| | BUYEROLOGY
APRIL 24, 2010 The Rise of the Digital Buyer Persona
It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK. I have also enjoyed the treatment Steven Woods, CTO of Eloqua, gives to the shift in the way buyer's consume information in his book " The Digital Body Language."
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.