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| | IT'S ALL ABOUT REVENUE
FEBRUARY 23, 2011 [Analysis, Eloqua] 3 Ways Data’s Popularity Is Changing Business
At Eloqua we call this movement Revenue Performance Management.). Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Reddit.
| | B2BBLOGGERS
APRIL 27, 2010 [Analysis, Eloqua] Conduct a Content Audit For Your Content Marketing Strategy.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How To Conduct A Content Audit April 27th, 2010 | By Jeff Ogden In my research I find many companies with content on their websites – white papers, e-books, webinars, etc. Or Does It?
FEBRUARY 23, 2011 | IT'S ALL ABOUT REVENUE
[Analysis, Eloqua] 3 Ways Data’s Popularity Is Changing Business
APRIL 27, 2010 | B2BBLOGGERS
[Analysis, Eloqua] Conduct a Content Audit For Your Content Marketing Strategy.
APRIL 24, 2010 | BUYEROLOGY
[Analysis, Eloqua] The Rise of the Digital Buyer Persona
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| | BUYEROLOGY
APRIL 24, 2010 [Analysis, Eloqua] The Rise of the Digital Buyer Persona
It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK. I have also enjoyed the treatment Steven Woods, CTO of Eloqua, gives to the shift in the way buyer's consume information in his book " The Digital Body Language."
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