Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

AUGUST 26, 2014

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Customer Experience Matrix

AUGUST 2, 2012

Now let’s plunge in with some more substantial analysis. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

ClearVoice

APRIL 14, 2023

You need ones that can help you automate data collection, analysis, and reporting. Some examples include Marketo, Eloqua, and Pardot. Based on your analysis, you may need to adjust your KPIs over time to ensure they remain relevant and aligned with your business objectives. What tools do you need to measure your KPIs?

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

The Point

APRIL 8, 2015

Spear’s report includes detailed survey results, a list of key findings, along with commentary and analysis. B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation 100

Tomorrow People

MARCH 13, 2018

Audience profiling and analysis. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Thought leadership management. Lead nurturing and scoring. Reporting contribution and attribution. Marketing automation. Account-based marketing. On and offline strategies. Customer relationship management (CRM).

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Convince & Convert

AUGUST 18, 2015

Each segment is charted here – and in all reports – for more precise analysis. And really, that’s what Affinio is all about, in my eyes… opportunity gap analysis.). Within that analysis, you’ll find rank-ordered lists of which brands, celebrities, media, website domains, etc.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Customer Experience Matrix

JUNE 14, 2013

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. More advanced technology does exist. Identity aggregators can link email, social media, and other addresses for the same individual.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 1, 2012

So we’ll exclude them from further analysis. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Ledger Bennett

DECEMBER 18, 2019

The CRO has a wide remit, with a skills requirement ranging from leadership level strategic thinking and relationship building, extensive on the ground sales experience, to the tactical aspects of programmatic methods and data analysis. Their advantage is that their north star is very clear. Other blogs that may interest you.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

PureB2B

MAY 30, 2022

Technographics is all about better understanding a customer through analysis of their technology stack. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. What you need is a thorough understanding of a client’s technology stack. OK, What’s Technographic Data?

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. The new report contains a rich trove of industry information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

The ROI Guy

AUGUST 24, 2018

Captures key customer intelligence – Interactive value marketing tools usually require the user to provide a little information in order to customize the assessment, analysis and report results.

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45

The ROI Guy

AUGUST 27, 2018

Best, your prospects and customers willingly opt-in to providing the data, in order to get their personalized assessment and business value analysis results. And this captured customer intelligence provides a wealth of insights into each engagement, which can be leveraged to improve analysis results and knowledge.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

KoMarketing Associates

APRIL 11, 2013

We plan on having some analysis on this report in the coming weeks. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. BtoB Research Defining the Modern Marketer. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Cintell

APRIL 7, 2016

The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

ViewPoint

MAY 5, 2011

Comments on the article cover a broad spectrum with responses including the following: RPM has the potential to be transformative as noted in an Eloqua comment that an analysis of customers applying an RPM strategy are seeing growth rates above marketing automation-only customers, as well as above S&P 500 companies.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Ledger Bennett

DECEMBER 1, 2019

The first port of call is to run a skills gap analysis: – Consider the Econsultancy model above to illustrate the big picture requirements. – Review your business and marketing objectives and identify the skills you need to deliver against these. – Identify and prioritise the skills gaps you’re facing.

Planning 52

Planning Resources Work Management Resource Management 52

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. This is where most buyers focus their analysis, but it’s a tiny fraction of the value at play. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 16, 2011

All this new information begs for an update of the analysis of Marketo’s finances that I prepared last year. By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) As I wrote last year, this is a critical problem for the company. (By

Marketo 120

Marketo Eloqua Comparison Acquisitions 120

Webbiquity

JANUARY 27, 2011

For a more in-depth analysis, you can visit the MASG blog. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. They assessed the seven high-level functions of a marketing automation, identifying capabilities and gaps.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. The system also provides some data analysis capabilities, including time series, ranking, pie charts, word frequency, calendars, time of day, and trend reports. Some can run in real time through API calls.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Ledger Bennett

JULY 11, 2018

Fortunately, Keyword Analysis can help you find the right keywords for your landing page, providing only closely related keywords to the terms you’re focused on. This will help you diversify your ads, without sacrificing audience targeting. Other blogs that may interest you.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Customer Experience Matrix

MARCH 26, 2015

Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - Opportunity value can be imported to add return on investment analysis. (The company can also use its own database to reach people not in the clients'' systems.) ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Webbiquity

JULY 12, 2016

7) Oracle Eloqua. SMB marketing automation platform that includes email automation, landing page/forms designer, lead analysis, and website tracking. The free version gives an unlimited number of client contacts and organisations, but is limited to two users, and 100 emails per month.” ” — 201 Digital. 13) Leadsius.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Outbrain

SEPTEMBER 4, 2019

Real time data analysis of website activity gives powerful insights to help constantly optimize and improve marketing results. Oracle Eloqua . Now, as part of the Oracle Marketing Cloud, Eloqua provides targeting and segmentation, campaign management, lead measurement, and analytics for a solid enterprise marketing automation solution.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. However information overload is a constant challenge to overcome as well.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

NOVEMBER 26, 2013

Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark. If you’re covering topics from targeting to conversion and analysis, break your videos into a series like Eloqua has done. Takeaways: Don’t try to fit everything into one video!

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

ViewPoint

MARCH 31, 2011

The eBook also includes thoughtful observations on findings from sales and marketing experts like Barry Trailer, CSO Insights; Brian Kardon, Eloqua; Carlos Hidalgo, The Annuitas Group; Stephanie Tilton, Ten Ton Marketing; Mike Volpe, HubSpot; and Jill Konrath, Selling to Big Companies.

Marketing Qualified Leads 120

Marketing Qualified Leads Ideal Customer Profiles Lead Ranking Lead Scoring 120

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. So if you’re working in the industry, don’t circulate that resume just yet. million) but just 28% in the second half ($50.7 million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. The report is well worth buying if you want do to your own industry analysis, or (its primary purpose) are searching for a new system. (Okay, not zero: some companies surely do it better than others.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

SWZD

SEPTEMBER 16, 2019

CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis. He said looking forward 10 years, marketing automation (by automation he means more than the Oracle Eloqua or Hubspot solutions of today) could potentially replace marketers as we know them.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54