Customer Experience Matrix
AUGUST 29, 2011
Summary: Eloqua's registration statement offers new and interesting details about its business. My analysis is below. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of But what does it mean?
Customer Experience Matrix
JUNE 29, 2011
You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. These will be joined over time by apps that add functionality within Eloqua itself. So it’s all good.
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Customer Experience Matrix
JUNE 8, 2011
On one hand, I’ve seen plenty of systems that track customers through the buying process, including Eloqua , Marketo , Leadformix , Clear Saleing , C3 Metrics , and Encore Media Metrics. But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept.
Customer Experience Matrix
AUGUST 26, 2014
A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
Customer Experience Matrix
AUGUST 2, 2012
Now let’s plunge in with some more substantial analysis. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. What about profitability?
Customer Experience Matrix
JUNE 14, 2013
Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. More advanced technology does exist. Identity aggregators can link email, social media, and other addresses for the same individual.
Customer Experience Matrix
FEBRUARY 1, 2012
So we’ll exclude them from further analysis. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast.
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