Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Hubspot

APRIL 13, 2021

Let's cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis. What is backlink analysis? Backlink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking. Get a quick overview.

Analysis 99

Analysis Domain CAN-SPAM SEO 99

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. What Is A Win/Loss Analysis? The simplest way to find out how you won over or lost a customer is to ask them.

Analysis 100

Analysis Work Management Marketing Management Sample 100

Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. Asking these questions of the reporting team helps: How many duplicates are in the data this month?

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Marketing Insider Group

NOVEMBER 16, 2020

Now tools using machine learning and predictive analysis can do this for you. Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. One of the most common MarTech tools used by organizations is a smart content distribution platform.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Sprout Social

MARCH 16, 2022

Fast reporting helps you understand what content impacts your business and strategy, and how. Sprout Social’s Premium Analytics feature calculates this metric in a downloadable report in seconds. Find this when you download your Post Performance Report with Sprout’s Premium Analytics. Report impact to stakeholders.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Aberdeen

APRIL 28, 2021

However, as organizations (and their data) grow more complex, finding and reporting the insights in a timely fashion – or even at all – is becoming an increasing challenge. In order to streamline business reporting and maintain an edge on competition, IT and business leaders are transitioning away from legacy IT-centric methods.

Analytics 52

Analytics Distribution Order Automation 52

Seismic

MARCH 12, 2024

With Seismic’s expertise, a comprehensive analysis of your organization’s current content management practices is conducted, identifying pain points and inefficiencies to pave the way for subsequent improvements.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Content Standard

APRIL 3, 2019

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Creating a Competitor Analysis Plan. Start by taking inventory of your competitors’ content types, formats, and distribution channels. Monitor Audience Increases.

Analysis 70

Analysis Keywords Distribution Planning 70

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Reporting and analysis The final piece of the content marketing lifecycle involves understanding the impact of content to inform future strategies.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

DivvyHQ

AUGUST 20, 2019

You can use Web Gnomes, a service developed by an ex-Google data scientist, to get a comprehensive report for the audit. The report includes 20 essential on-page parameters related not only to content, but also to the website’s accessibility, URL, and HTML markups. This Raven tool allows integrating audit KPIs into a marketing report.

Analysis 64

Analysis SEO Tools Content 64

Moz

OCTOBER 8, 2019

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. With Domain Analysis, we wanted to combine this data in one place, and quickly show it to people without the need of creating a login or signing up for an account.

Domain 54

Domain Analysis SEO Tools 54

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Marketing Insider Group

JUNE 1, 2021

According to the CMI (Content Marketing Institute) 11th Annual B2B Content Marketing report , most content marketers are at 81 percent. According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. So, the first question is, do you measure it? Image: CMI.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

MAY 11, 2021

Monitor your model over time: Monitor and track new tactics and campaigns you deploy, and report on their performance over time. There are three primary ways to use predictive analytics to target and segment your audience: Affinity analysis: This method involves segmenting customers based on attributes they share.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 102

Social Media Work Management Marketing Management Media 102

Parse.ly

OCTOBER 18, 2023

The quick and dominant rise of Facebook to media distribution powerhouse was the focus of urgent and in-depth research from The Tow Center , Reuters Institute for the Study of Journalism , and Pew Research Center. Download the full report , with a breakdown of each topic. See all of the data in the full Authority Report.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

ClickZ

SEPTEMBER 21, 2020

30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. revealed the staggering distribution of voice assistants, with Google reigning supreme (don’t they always?). Source: Data Driven Investor.

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. NLP for Sentiment Analysis In a nutshell, sentiment analysis is an NLP technique that determines the emotional value of communications and tracks changes in attitudes, often by using a positive-negative scale.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

ScanmarQED

FEBRUARY 8, 2024

Price Range Analysis One of the closest analyses related to price elasticity is price range analysis. Price range analysis of several products in a typical market The bottom table shows additional KPIs that give background information, allowing you to see if the product is successful or not in its price range.

Pricing 59

Pricing Price Elasticity Allocation 59

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

OCTOBER 4, 2019

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow. From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Assessing supply and demand.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

B2B Marketing Directions

FEBRUARY 25, 2024

One TV ad, webinar, or ebook may be hugely successful, while another - based on the same theme and having similar creative elements and comparable distribution - fails to move the needle. This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC).

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Content Standard

APRIL 16, 2024

In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge. In an increasingly volatile digital landscape, search remains a strong channel and sound investment with 77 percent of marketers in 2023 reporting their search traffic was good or better than the year prior.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Biznology

AUGUST 2, 2021

The two leaders need to report to someone who respects and likes them both and who will defend them both and their teams, and demonstrate that attitude consistently across the board. Nothing is more important to set the tone and establish the culture of cooperation than a solid relationship between the two leaders. Sales owns the P&L.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

NetLine

JULY 16, 2020

NetLine’s SVP of Audience, Product, and Marketing, David Fortino was recently invited onto Sweet Fish’s B2B Growth Podcast to talk about some of the most fascinating insights from The 2020 State of B2B Content Consumption and Demand Report for Marketers. . Without it, we wouldn’t have the tremendous insights we have within the 2020 Report.

Distribution 52

Distribution B2B Content Account Based Marketing 52

Brandwatch Marketing

JULY 6, 2022

You don’t have to venture far to find a great analysis tool for your Twitter profile. 2) Hootsuite – Collaborate, schedule & report. Hootsuite is one of our personal favorites as far as Twitter management and reporting is concerned. 3) Buffer – Distribute your Tweets. 4) Tweetchup – how often are you mentioned?

Twitter 139

Twitter Analytics Tools Best Practices 139

ScanmarQED

DECEMBER 6, 2023

Distribution and Price – line charts by week focusing on category brands, key brands by variant and key brands by pack size. Note any changes in distribution or price. External Market Factors - GDP, weather, key holidays, interest rates, Consumer Price index or Retail Price index, this will vary by industry.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

SmarkLabs

JUNE 13, 2022

Gain Insights from Competitor Analysis. Competitive analysis involves researching major competitor products, sales, and marketing tactics. Your competitive analysis ultimately is the research that fuels how your marketing strategy will develop. Often the first objective is to understand their marketing strategies. Let’s recap.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97