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Why we care about B2C marketing: A guide for marketers

Martech

Defined as marketing focused on creating and distributing online content (i.e., Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. Whereas, B2C transactions are often instantaneous or close to it. Dig deeper: Why we care about B2B marketing: A guide for marketers.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

There’s never enough when it comes to content production and distribution. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. But, how can you get the writing done consistently? You embrace a process.

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Minimum Viable Content Marketing Metrics: 4 Core KPIs to Track

nDash

If you end up spending all your time wading through a complicated mess of data, you might not have much time left for content development or distribution. Whether you’re trying to simplify your reporting or just starting down the path of analytics, these four KPIs will help you measure the impact of your content marketing: Traffic.

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The 25 Best Lead Distribution Software in 2022

Hubspot

That includes simplifying lead distribution and management. In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. The Best Lead Distribution Software.

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Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform

ClearVoice

Even though that article covered how GDPR (General Data Protection Regulation) affects content marketing distribution, it also touched on data storage with GDPR. Surveys add credibility to content marketing. You may recall a #MartechMonday article I wrote previously on how GDPR affects content marketing efforts.

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Myth vs. Reality: AI, Machine Learning & Content Marketing Automation Showdown

DivvyHQ

While there are a handful that stitch together game recaps and stock market reports using historical data and rule-based algorithms, the process is far from automatic. This includes content generation, distribution, team performance, and content performance measurement. So good, right? Simply epic. Is that process now automatic?

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5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

Instagram and Twitter are locked in a battle to out-Snapchat each other. Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. Unlike these platforms, LinkedIn has found its niche: professional networks.