Buzz Marketing for Technology

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! What makes what you’re doing different than all of the others? Of course I know of NLP, LSI, DA, etc.

ROMI 100
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Knowledge work as craft work

Buzz Marketing for Technology

The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. One thing that differentiates knowledge work today from other craft work is that, except for final product, knowledge work is essentially invisible.

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A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

Furthermore, it is possible to carry out citation analysis by parsing HTML tags used to mark up Web pages. Almind and Ingwersen have successfully applied methods similar to bibliometric analysis of citation databases to compare Denmarks proportion of the Web with those of other Nordic countries.

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Personal anticipated information need

Buzz Marketing for Technology

Some of the implications of applying a signal-detection analysis to the formation of personal information collections are obvious; some less so. the best subject analysis is the one that makes the best prognosis of the future use of the document ( Hjørland 2001 : 776).

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The key to obtaining a 360-degree view of high-value customers means personalizing and differentiating every message by offering an array of online content to drive maximum conversion and revenue uplifts. Move away from campaign analysis; bring it back to the customer.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

The overall goals of the SOC project were to: 1) perform a comparative analysis of collaboratory projects, 2) develop theory about this new organizational form, and 3) offer practical advice to collaboratory participants and to funding agencies about how to design and construct successful collaboratories. Dataset and Sampling Methods.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Each session included a questionnaire-based interview, an observation period, a task analysis segment, and a validation segment using prototypes. We performed the data analysis using selected principles from grounded theory (GT). We performed the data analysis using selected principles from grounded theory (GT).