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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends.

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How to augment market research and glean customer insights with AI

Martech

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. The very design of a study and the questions in the survey often reflect the company’s agenda. There are many more use cases for AI in market research. Get MarTech! In your inbox.

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156
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Navigating the Lifecycle of Content Development

ClearVoice

Each stage of your content development lifecycle needs to interconnect holistically to form a cohesive content strategy and achieve success. In this guide, we’ve broken down the content development lifecycle into six main phases, covering what each entails and the key roles on your team that contribute to each phase.

Content 52
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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy.

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156
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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. into action takes finesse.