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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Based on an analysis of The Advertising Concept Book by Pete Barry, it’s a really useful list… Read more… Stan Woods | February 13th, 2009 | no comments Why Ronald Reagan is the Spitting Image of an internet pioneer Presidents are all the rage. Your department.

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B2B Category Creators Episode 2 Transcript

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That’s the first condition.” And we’re like, “No, it shouldn’t have analytics and email built into it, because there’s an entire category read that is specifically targeted toward that.” The pricing seemed very fair.” .” She said, “We’re startups, right?”