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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Execute monthly or quarterly reviews of your annual analysis.

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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis?

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Effective B2B blog: who will be the most human?

Exo B2B

Generate leads, increase brand awareness, build customer loyalty? Who are your personas? Adjust your strategy according to your results. Offer in-depth analysis, case studies, practical advice and real-life examples to deliver real value to your readers. This is where a customer analysis makes all the difference.

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Content Audits Don’t Have to Be Painful

Heinz Marketing

As brands shift to the more customer-centric inbound marketing approach, our efforts lean towards how we can connect with our customers and provide value meaningfully. Consider your content as your customer magnet. A content audit is the methodical review and analysis of all the assets hosted on your website.

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How to Cure What’s Ailing Your Content Marketing

ClearVoice

Below we’ve collected specific strategies to address some of the most common content marketing writing obstacles and weaknesses. Diagnosis: Failure to Address Customer Journey Stages. Cure: Understand the specific phases of your brand’s customer journey and target your content accordingly. Develop personas and customer journey.

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

While powerful and successful SEO strategies have existed and evolved for many years now, it still remains a complicated thing to nail down. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Put simply: There really is no strong digital marketing strategy without SEO. Audience Analysis.

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The complete guide to B2B SEO

Sprout Social

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

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