Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Those customers also expect more and more from brands.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Martech

NOVEMBER 28, 2023

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. It’s not just an add-on tool but a fundamental game-changer in crafting bespoke customer experiences. The real magic of AI in personalization is its capability for real-time data analysis and pattern recognition.

Marketing AI 105

Marketing AI Paid Search Agency Loyalty eCommerce 105

Top Rank Marketing

JANUARY 17, 2024

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. To do that, SEO analysis has to go deeper than surface-level results. The next crucial step of keyword analysis is a gap analysis.

Analysis 97

Analysis Lead Scoring Lead Ranking SEO 97

Tomorrow People

JUNE 14, 2022

According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Read on to learn about the most crucial steps of effective competitive analysis. In this article, we’ll focus on the last of the three.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. billion doing so, according to new analysis from ZoomInfo. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. Let’s dig into how generative AI can help your business do more, and learn more about large language models.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

Analysis 104

Analysis Tools CRM Guidelines 104

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Enter, sentiment analysis. What is sentiment analysis? As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Blue Flame Thinking

SEPTEMBER 8, 2023

engagement) Understanding each of these can help enhance your audiences’ experience. Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. Critical channel data helps you analyze marketing campaigns to get more traffic for your ad spend.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Enter, sentiment analysis. What is sentiment analysis? As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

seo.co

MAY 16, 2022

One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. This process helps you come up with more content ideas that will attract more traffic , convert browsers into customers, and offer more value to your site audience. Content Gap Analysis Overview. Blog articles.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Marketing Insider Group

OCTOBER 22, 2020

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% As we saw with the NAR report, leasing is down compared to 2019 so these professionals are likely looking for content that can help them to position their buildings and office spaces in the best light possible.

Analysis 246

Analysis Ad brokers Content Work Management 246

ANNUITAS

MAY 13, 2021

But in an enterprise environment, MAP is literally a keystone element – underpinning Enterprise Demand Process and enabling marketing and sales systems (and their data) to successfully operationalize go-to-market around customer journey. This analysis focused on the Salesforce ecosystem, given its critical mass.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. OK, with everything set now we can open it!

Analysis 229

Analysis Budget Programs B2B Work Management 229

Valasys

SEPTEMBER 8, 2023

Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs. There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. What is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Zoominfo

MAY 31, 2022

Defining your market today — and understanding where your business can grow in the future — helps go-to-market teams focus on the right customers and competitors at the right time. Questions to Ask When Defining Your TAM: What are the characteristics of current and potential customers? What is a Total Addressable Market?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

Brightedge

JUNE 22, 2021

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Customers today are online. This explains why 81% of customers and 94% of B2B buyers will perform searches before making a purchase.

Analysis 107

Analysis Keywords SEO SERP 107

SEMrush

JUNE 22, 2021

If you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers.

Analysis 132

Analysis SEO Small Business Marketing Advertising Agencies 132

Heinz Marketing

MARCH 26, 2022

How to Conduct Effective Audience Analysis in Six Steps. As audience analysis is the identification of various data points including attitudes, behaviors, and interests of a particular group, it’s able to help businesses understand their current and potential customers. How to Ease Back into Traveling for Work.

Analysis 93

Analysis B2B B to B Paid Search Agency 93

Vision Edge Marketing

FEBRUARY 27, 2024

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. billion doing so, according to new analysis from ZoomInfo. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? Here are five important benefits you’ll get from market analysis. That answer is, " everyone."

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

ClearVoice

MARCH 6, 2020

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? Your SWOT analysis is a balance sheet of your strategic position right now.”. Preparing for your SWOT analysis.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Valasys

OCTOBER 4, 2022

And this is where environmental analysis in marketing comes into the picture. With marketing environmental analysis , businesses can prepare better for the rise and fall of the market, chart-out fail-proof marketing strategies, and align every aspect of a marketing campaign to the organization’s goals and vision.

Analysis 52

Analysis Work Management Planning Marketing Management 52

Zoominfo

MAY 8, 2020

So why is it that so many companies shop for new customers as if they are combing every inch of the grocery store – hoping things will magically jump off the shelf and into their carts? It’s typically measured in terms of revenue, but can also be thought of as the total population of organizations that could become your customers.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Customer Experience Matrix

FEBRUARY 19, 2018

If you’ve been following my slow progress towards a set of screening questions for Customer Data Platforms , you may recall that “incremental attribution” was on the list. Statistical algorithms then look at customers who had a similar set of contacts except for one item and attribute any difference in performance to that.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

ClickZ

SEPTEMBER 9, 2021

The current state of domain-level intent analysis and lead qualification. Our forthcoming deep dive on the state of email marketing will provide a credible roadmap for factors to consider and steps you can take to help you manage through the changes of 2021. This relevance will further drop in a cookieless/pixel-less world.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123